Book , p $5 PRESENTED BY Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record RUG 18 '39 GIFT OF PUBLISHER A Timely Tip to AGENTS Ask any old WOR advertiser fand not so old either) whether he remembers \\ OR's effec- tiveness mid-depression. A reminiscent light will kindle in his eyes. It is something like the light through a glass of Haute Barsae held to the sun . . . mellow, lambent, amiable. A rare twinkle. ^ es. He recalls. It was between '30 and '33 that W OR began saying, "Keep a headlock hold on the YTOR market by using ^ OR. Neglect the ^ OR market and you may as well prepare to steal desertward with a tent . . . if vou can afford a tent." Or words to that effect. The warning again applies. \ou see, a market that delivers the 1st and 3rd greatest buving bazaars in this country which may be read with benefit by- all national radio advertisers . . . and 14 cities of 100.000 people each, in a terri- torv where 94' c of all homes own radios, just can't be subject to shifting sales quotas, territorial cuts and spliced allocations. Good times or had. it remains the guts of your busi- ness. Even the professional economists agree with this. Use WOR now '. ; . though you may not be spending one Lincoln penny for anything else! We make this suggestion based on long expe- rience as the station which probably sells more goods . . . for more national advertisers and their agents . . . than any other: a station which has contributed more wampum to the wallets of more agents (and advertisers) than anv other in America ... by means of more sales at less-cost -per-dollar. -WOR A Million and a Half- DOLLARS!! National Representatives: INTERNATIONAL RADIO SALES Chicago, New York, Detroit, Los Angeles, San Francisco The Prairie Farmer Station, Chicago Burridge D. Butler, President Glenn Snyder, Manager (Toll Test) WNAC Boston WTIC Hartford WEAN Providence WTAG Worcester WICC (Bridgeport \New Haven WNLC New London WCSH Portland WLBZ Bangor WFEA Manchester WSAR Fall River WNBH New Bedford WHAI Greenfield WLLH (Lowell (Lawrence WLNH Laconia WRDO Augusta Connecting All New England Markets THOUGH widely separated geographically, the many markets of New England can be connected instantane- ously, economically and effectively through the extensive facilities of The Yankee Network. Fifteen stations comprise this New England-dominating group — each station situated in the urban shopping center of a major trading area. Together they provide complete, sales-producing coverage of the entire New England market. THE YANKEE NETWORK/ INC. :is^0^^^^ EDWARD PETRY & CO., INC., Exclusive National Sales Representatives Published semi-monthly, 25th issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879. SJt 4 Tough FINDING THOSE GOOD MARKETS FOR THAT FALL SCHEDULE But here's a bright spot'" THE MARKET SAN ANTONIO TEXAS THE STATION KTSA FULL CBS SCHEDULE SPONSORED TIME LOCAL PROGRAMS RESPONSE STILL GOING UP/ a? /I A % NATIONAL iEPySEHTATTON BY hiterimti NfW ro«x • CHI PLUS THE BEST COVERAGE OF SOUTH TEXAS (gSiSj*) DIO SHIES r • 10s ANaiiis KTSA 5000 WATTS DOING A 50,000 WATT JOB' WHY? 5 5 0 U c THE CASE .OF SOAP AND RADIO $2,300,000 in 1934 $4,200,000 in 1935 $6,100,000 in 1936 $8,500,000 in 1937 and $5,500,000 IN FIRST HALF OF 1938 SOAP! Two hundred million hands in the nation reach for it daily. Every bathroom, every kitchen is its market. Yet, selling America a "name" soap calls for the shrewdest advertising strategy. The sales add up in millions. But profits come in pennies. So, selling America a "name" soap is more and more radio's job. Because radio likes tough jobs! The yearly increase in millions of dollars, invested by the three major soap companies in radio network time, leaped from $2,300,000 to $8,500,000 in four years. And to $5,500,- 000 for the first half of '38: an increased use of radio, when advertising had to be good! Obviously, the Big Three have found a swift, sure way to reach more people— more often. But to take the case of jap alone is not enough. More advertisers invested more money for radio network time last year than ever before. And they invested more for Columbia Network facilities than for any other network in any pre- vious year of radio. They have discovered that the world's largest network reaches more peo- ple more often. May we give you the details? The Columbia Broadcasting System T/te case* of soap - on CBS In 1936, 1937 and in 1938, Columbia has carried a greater dollar-volume of radio advertising for the soap industry than any other major network. Columbia was given this record — and is picked, year after year, by more of the largest advertisers than use any other network — because the Columbia Net- work delivers more listeners — more often. Because there is a significant difference in networks. May we give you the facts? COLUMBIA BROADCASTING SYSTEM *To be more accurate, it's not one case of soap but roughly one billion bars and packages of soap which have been sold on CBS since 1936. (Rtalds /[hern a. CetnpttcZ&t ***** *r ^6 7r& oi *<&\^a tfv^^t^- ■WW, A Contemporary Comments on WWJs— The Detroit News— Educational Programs WW] is proud to have been the subject of such complimentary comment as appeared in the editorial reproduced here. Particularly, is it pleasing to know that so distinguished a competitor as The Detroit Free Press, too, recognizes and approves what this station has accomplished in its unceasing efforts since it first began regular program broadcasting in August of 1920. WWJ, pioneer radio station of America, has striven always to give listeners the best that radio has to offer. Nofionof Repretenfofives George P. Hollingbery Company America's "Pioneer Broadcasting Station Member NBC Basic Red Network New York : Chicago : Detroit : Kansas City Son Francisco : Jacksonville Owned and Operated by The Detroit News there are lots of stations with 5000 watts . . . We've a warm spot in our heart for you time buyers with a touch of Missouri in your make-up. Just because we have stepped up to 5000 watts (making us Cleveland's second most powerful station) we don't expect you to do handsprings. But, with this extra power punch, plus programs we have readied for sponsorship via the sustaining build- up, plus new and different merchan- dising assistance which puts trade associations and retail dealers right behind your radio program . . . well mister, we know we are ready for you and the rest of the boys who want to be shown. And when shall we drop in? P. S. — Inside tip! Next month, a certain magazine releases the findings of a certain national survey organization, based on interviews with 200 leading advertising agency executives. Figures will prove Cleveland leads the entire country as the ideal test market! CLEVELAND'S FRIENDLY STATION John F. Patt, Vice- Pres., and Gen. Mgr. Edward Petty & Co., Inc., Nat'I Repr's ilROAIDCASTO and Broadcast Advertising Vol. 15. No. 1 WASHINGTON, D. C, JULY 1, 1938 S3.00 A YEAR— 15c A COPY Broadcast Industry Pays Highest Wages By SOL TAISHOFF Government Surveys Show That $45.12 Average for the P 17,000 Full-Time Employes Tops All Other Trades RADIO broadcasting ranks in first place among all Amer- ican industries with the high- est average weekly pay — $45.12— for its some 17,000 full-time station employes. This was revealed by the Bureau of Labor Statistics of the U. S. Department of Labor upon inquiry from Broadcasting following an- nouncement June 22 by the FCC of the results of its em- ployment questionnaire sur- vey covering the industry. The survey covered 626 re- sponses embracing a total of 631 stations in all power cate- gories. It disclosed that dur- ing the week which began March 6, 1938, there were 17,085 full-time employes of stations, including executives, with the weekly average payroll figure at $45.12. There were, in addition, 5,820 part-time paid employes who had average weekly earnings of $18.97. If the week is judged as a typi- cal one for the industry, aggregate payrolls for the year would amount to approximately $45,825,- 000. This figure, when checked against the 1937 financial state- ment for the industry prepared by the FCC [Broadcasting, June 15] reveals that substantially more than half of broadcast station in- come (56%) is expended in pay- rolls. The FCC income tables showed 624 reporting commercial stations during 1937 had net sales of $81,649,718, and net income of $15,412,128. Ahead of Film Industry According to the Bureau of La- bor Statistics, the motion picture industry ranks next to broadcast- ing, based on its reports. Incom- plete reports for March, 1938, the Bureau said, showed that 10,817 employes in Hollywood and New York received $447,206, or an aver- age of $41.33 per week. Also covering corresponding periods for the month of March were figures for the stock brokerage industry, which showed average weekly wages of $34.47, the insurance in- dustry with $34.17, the durable goods industries including automo- tive which ran $29.95, and a gen- eral average for all manufacturing industries of $22.46. The FCC analysis was based on questionnaires sent to stations in connection with current inquiries being undertaken by the Commis- sion respecting its new rules and regulations and its chain-monopoly study. These have been made pub- lic piecemeal during the last sev- eral weeks. Three major studies were undertaken — financial break- downs [Broadcasting, June 15] program breakdowns and employ- ment [see tables in this issue]. The FCC figures do not cover network employes as such. Owned and operated stations, however, are included. Official figures are not available for the networks but it is roughly estimated that NBC and CBS on a full-time basis em- ploy at least 2,000 more persons, with their pay scales probably above the general average by vir- tue of major market living costs. Practically all network employes are concentrated in New York, Chicago and Los Angeles. The employment study showed that the average pay of general managerial employes at the sta- tions covered was $115.70 per week whereas part-time executives in those capacities received $69.46 per week on the average. Technical heads (chief engineers) received an average of $62.35 weekly on a full-time basis; program directors, $62.12; commercial managers, $90.09; publicity, $59.89. Technicians' Wages Technical employes engaged in research and development received average pay of $48.45 weekly, op- erators $42.22, and miscellaneous technical employes $23.53. In the program departments, production men had an average weekly pay of $45.72; writers, $35.68; announcers, $34.40; staff musicians, $58.74; staff artists, $34.36, and miscellaneous program employes $35. Outside salesmen averaged Functional Employment and Payroll Data of Stations FCC Table 35 : Covering Week of March 6, 1938 Class of employee Executives: General managerial Technical Program Commercial Publicity Miscellaneous Total II. EmDloyees: A. Technical: Research and development Ooerating Miscellaneous Total !. Program: Production . . Writers Announcers . . Staff musicians Other artists . . Miscellaneous Total . Commercial: Outside salesmen Promotion and merchandising . Miscellaneous Total General and administration: Accounting Clerical Stenographic Miscellaneous Total -E. Miscellaneous . Total II 15.306 III. Grand total 17, Number Employed Weekly Pay Roll Full time Part lime Full- Average Part- Average Paid Not paid Paid Not paid time paid weekly pay time pay weekly pay 671 30 142 19 $77,639 $115 70 $9 . 857 $69.46 373 4 33 6 23,247 62 35 709 21.72 349 16 2 21,649 62 12 375 22.87 289 6 13 26 . 055 90 09 659 51.09 88 1 14 i 5.294 59 89 406 29.74 9 1.672 185 78 1.779 41 218 28 155,556 87 44 12,006 . 55.20 307 28 1 14,880 48 45 376 13.67 2.869 i 243 5 121.134 42 22 3.100 12.76 17 1 400 23 53 21 21.00 3.193 i 272 6 136,414 42 72 3.497 12.88 872 3 61 10 39,884 45 72 955 15.70 614 1 63 36 21,920 35 68 1,058 16.70 1.890 12 293 14 65,011 34 40 3.352 11.43 2.318 11 991 19 136.176 58 74 16.996 17.16 684 1 2,849 300 23,504 34 36 58,303 20.46 547 285 112 19,132 35 00 4,023 14.12 6.925 28 4.542 491 305 , 627 44 13 84,687 18.65 1.276 52 149 8 64.742 50 75 3.526 23.59 250 7 27 1 12,251 48 90 721 27.21 96 2,951 30 74 1,622 59 176 9 79,944 49 28 4,247 24.13 593 4 168 7 20 . 000 33 71 1.993 11.87 839 2 92 1 18.628 22 20 748 8.14 1.015 2 87 2 23.240 22 90 994 11.44 964 2 265 23,988 24 90 2,244 8.44 3.411 10 612 10 85.856 25 17 5.979 9.76 155 7.497 48 37 15.306 104 5 . 602 516 615.338 40 20 98,410 17.57 17,085 145 5,820 544 $770,894 $45,12 $110,416 $18.97 Note A: — Of the 626 responses accounted for in this tabel, 5 cover 2 stations each. Thus the table actually embraces data for 631 stations Note B: — Includes data for employees whose services at certain key stations include network and other operations. BROADCASTING • Broadcast Advertising July 1, 1938 • Page 11 28 New Stations Authorized Since Jan. 1, 1938 *Indicates Station Now on the Air $50.75 weekly; promotion and mer- chandising employes $48.90, and miscellaneous commercial employes $30.74. Salaries in the general and ad- ministration classification, includ- ing accountants, clerical help and stenographers, were $33.71, $22.20 and $22.90 respectively. In addition to a table (35) cov- ering a summary of the responses on employment data, the FCC re- leased two other tables dealing with employment. One of these (36) showed a breakdown of em- ployes and payrolls in each classi- fication according to broadcast regions and states. A third table (37) showed similar breakdowns by broadcast regions and metro- politan districts. President Takes the Air Five Times in Fortnight PRESIDENT ROOSEVELT had five radio broadcasts scheduled for the period of June 27 to July 8. On the first date he participated in the celebrations attending the ar- rival here of Crown Prince Gustaf Adolf of Sweden, who presented a monument to this country, erected at Wilmington, Del., where the Swedes and Finns landed here 300 years ago. Secretary Hull and the Crown Prince will speak as well. On June 30 the Chief Executive spoke twice from the New York World's Fair site, at 2-2:30 p. m. in his dedication of the Federal Bldg. there, and at 3-3:45, address- ing the National Education Assn. at the Fair Stadium. These latter two, from the fair, were carried by WNYC, New York, in addition to CBS, NBC, and Mutual. On July 3 the President will appear at the second and last reunion of the Civil War veterans at Gettysburg, Pa., to dedicate the Eternal Light Peace Memorial there. On July 8 he will dedicate a monument at Marietta, O., marking the 150th anniversary of the opening of the Northwest Territory. All presiden- tial broadcasts are scheduled to be heard on CBS, NBC, and Mutual networks. Solid Political Booking ALL South Carolina stations are booked solid from 7 to 10 p. m. the night of Aug. 29, preceeding the South Carolina Democratic pri- mary as well as for one hour dur- ing the daytime. WIS, Columbia, S. C. arranged for and sold the time and the speeches of three Senatorial candidates and eight gubernatorial candidates will origi- nate in WIS studios. WIS has also booked six weekly political pro- grams through the month of August. Political aspirants are de- pending heavily on radio despite the unusual speaking itinerary which takes every candidate to each of the 46 county seats of the state. ANDRE KOSTELANETZ, CBS con- ductor, has accepted an invitation from Radio El Mundo, of Buenos Aires, to appear in a series of broad- casts July 31, Aug 7 and Aug 14 during Tiis vacation trip to South America with his recent bride, Lily Pons, Metropolitan Opera star. A large symphonic orchestra has been placed at the disposal of the CBS maestro. In addition to broadcast throughout South America, the Kos- telanetz program will be short-waved to New York and rebroadcast over CBS. ALASKA KFAR, Fairbanks — CP issued to Midnight Sun Broadcasting Co. (224 out of 250 shares owned by A. E. Lathrop, presi- dent, publisher of Fairbanks News- Miner and operator of mining, real estate, stores, salmon packing, motion picture houses and other enterprises in Alaska) ; 1,000 watts on 610 kc. ALABAMA WCOV, Montgomery — CP issued to John S. Allen and G. W. Covington Jr., each owner of 25% of WHBB, Salma, Ala. ; 100 watts daytime on 1210 kc. ARIZONA KWJB, Globe — CP issued to Sims Broad- casting Co., comprising Rev. William J. Sims, superintendent of Southern Metho- dist Hospital, Tucson : John W. Sims, his son, president of Sims Printing Co., Phoenix, and publisher of Arizona Fex, weekly political magazine : Bartley T. Sims, son, manager of station ; 100 watts night and 250 watts day on 1210 kc. KYCA, Prescott — CP issued to Southwest Broadcasting Co. (Albert Stetson, presi- dent; R. L. Webb, C. D. Rhodes, George Norman Hoffman, C. E. Lawrence) ; 100 watts night and 250 watts day on 1500 kc. KGLU, Safford — CP issued to Gila Broad- casting Co. ; president and chief stock- holder is J. F. Long, theater owner ; 100 watts night and 250 watts day on 1420 kc. GEORGIA WSAV, Savannah — CP issued to Arthur Lucas, operator of chain of Georgia theaters and part owner of WRDW, Augusta ; 100 watts on 1310 kc. ILLINOIS WD AN, Danville — CP issued to North- western Publishing Co., publisher of Danville Commercial-News (Gannett Newspapers) ; 250 watts daytime on 1500 kc. *WGIL, Galesburg — Licensed to Galesburg Broadcasting Co. ( chief . owners are Howard A. Miller, manager, and the executives of the Galesburq Register- Mail) ; 250 watts daytime on 1500 kc. KANSAS KVAK, Atchison — CP issued to Carl La- tenser, operator of music and home ap- pliance stores in Atchison, Leavenworth and Fall City, Neb. ; 100 watts daytime on 1420 kc. MAINE WCOU, Lewiston — CP issued to Twin City Broadcasting Co. (Jean B. Couture, Faust O. Couture, Valdor L. Couture and Bernard L. Howe, publishers of Le Messager, French language daily), 100 watts on 1210 kc. MASSACHUSETTS WOCB, Barnstable — CP issued to Cape Cod Broadcasting Co. (Harriett M. Alleman and Helen W. MacLellan, realtors) ; 100 watts night and 250 watts day on 1210 kc. MICHIGAN WHLS, Port Huron, CP issued to Port Huron Broadcasting Co. (Harmon Le- Roy Stevens and father, Herman Le- Roy Stevens, attorney) ; 250 watts day- time on 1370 kc. MINNESOTA KYSM, Mankato— Licensed to F. B. Clem- ents & Co., a copartnership consisting of F. Braden Clements, auto dealer ; Clara D. Clements, his wife ; C. C. Clem- ents, his brother ; 100 watts night and 250 watts day on 1500 kc. P & G Signs Shows PROCTER & GAMBLE Co., Cin- cinnati, has signed a five-year con- tract with Transamerican for a script show Life Can Be Beautiful, coauthored by Don Becker, Trans- american production head, and Carl Bixby. Transamerican will produce the program, to start on a network in the autumn. Product is undecided. Compton Adv., New York, is agency. Proctor & Gamble for Camay on July 4 starts tran- scriptions of Pepper Young's Fam- ily on five California Broadcasting System stations, Monday through Friday, 4:15-4:30 p.m. (PST), placed by Pedlar & Ryan, N. Y. MISSISSIPPI WSLI, Jackson — CP issued to Standard Life Insurance Company of the South ; 100 watts night and 250 watts day on 1420 kc. MONTANA KRBM, Bozeman — CP issued to Roberts- McNab Co. (Arthur L. Roberts, R. B. McNab and A. J. Breitbach, hotel oper- ators, also owners of KRMC, James- town, N. D.) ; 100 watts night and 250 watts day on 1420 kc. NEW YORK WENY, Elmira — CP issued to Elmira-Star Gazette Inc., publisher of Elmira-Star- Gazette and Elmira Advertiser (Gannett Newspapers) ; 250 watts daytime on 1200 kc. OHIO WFMJ, Youngstown — CP issued to Wil- liam F. Maag, Jr., publisher of the Youngstown Vindicator ; 100 watts day- time on 1420 kc. OREGON KBRK, Baker — CP issued to Louis P. Thornton, of Gresham, Ore., 100 watts night and 250 day on 1500 kc. KBND, Bend — CP issued to the Bend Bul- letin (Robert W. Sawyer, manager and editor, 64ft ; H. N. Fowler, publisher, 32%) ; 100 watts night and 250 watts day on 1310 kc. PENNSYLVANIA WKST, New Castle — CP issued to Key- stone Broadcasting Co. (S. W. Town- send, Fred W. Danner, Herbert S. Kirk, A. W. Graham) ; 250 watts daytime on 1250 kc. WPIC, Sharon — CP issued to Sharon Herald Broadcasting Co. (A. W. Mc- Dowell, publisher of Sharon Herald ; John Fahnline Jr.; George E. Heiges) ; 250 watts daytime on 780 kc. TEXAS KR1C, Beaumont — CP issued to Beaumont Broadcasting Association (B. A. Stein- hagen, former mayor, head of Comet Rice Mills. Beaumont ; D. C. Proctor, wholesale druggist ; T. N. Whitehurst, in- surance man) : 100 watts on 1420 kc. *KDNT, Denton — Licensed to Harwell V. Shepard, local funeral director; 100 watts daytime on 1420 kc. KROD, El Paso — CP issued to Dorrance D. Roderick, publisher of El Paso Times; 100 watts on 1500 kc. (Regranted orig- inal grant of 1936). KSAM, Huntsville — CP issued to Sam Houston Broadcasting Association (Dr. C. N. Shaver, president of Sam Hous- ton State Teachers College ; W. Bryan Shaver, his son ; H. G. Webster, banker) ; 100 watts daytime on 1500 kc. *KPAB, Laredo — Licensed to M. M. Valen- tine, electrical engineer : 100 watts night and 250 watts day on 1500 kc. UTAH KVNU. Logan — CP issued to Cache Valley Broadcasting Co. (S. L. Billings, J. A. Reeder, J. M. Reeder, William P. Con- nor, Leo R. Jensen) ; 100 watts on 1500 kc. WISCONSIN WJMC. Rice Lake — CP issued to Walter H. McGenty, of Duluth, publisher of the farm journal Stock & Dairy Farmer ; 100 watts daytime on 1210 kc. CBS Record Period CBS reports the best six months in its history on the basis of pre- liminary data covering the first half of 1938, during which billings of more than $15,500,000 are shown. This figure marks an in- crease of 5% over 1937. An even better outlook is seen for the au- tumn with new business signed rep- resenting a gain of 175% over that signed at this time last year. New contracts totaling $2,500,000, not including renewals, have been signed with Campana Sales Co., Chesebrough Mfg. Co., Continental Baking Corp., International Silver Corp., Colgate-Palmolive-Peet Co. Remote Chance Foreseen Of Radio Participation In Joint Monopoly Probe LITTLE likelihood of broadcasting industry participation in the Ad- ministration monopoly investiga- tion by a joint Congressional ex- ecutive committee is seen at this time. On the committee will be As- sistant Secretary of Commerce Richard C. Patterson Jr., who for three years was executive vice- president of NBC. It is anticipated that aspects of patent licensing arrangements in the telephone and radio set manu- facturing industries probably will be scrutinized by the committee of which Senator O'Mahoney (D- Wyo.) is chairman. Allegations of monopoly in broadcasting, repeat- edly made in Congress, are not ex- pected to fall within the scope of the inquiry. The FCC now is work- ing on preliminary plans for its own study of "chain-monopoly" matters with the objective of devis- ing possible legislative recommen- dations for the next session of Congress. On the joint committee are Sen- ators O'Mahoney; King (D-Utah) ; Borah (R-Idaho), and Representa- tives Summers (D-Tex. ) ; Eicher (D-Iowa), and Reece (R-Tenn.). Executive department members, in addition to Mr. Patterson, are As- sistant Attorney General Thurman Arnold; Isador Lubin, director of the Bureau of Labor Statistics, SEC Chairman William Douglas, and SEC Commissioner Jerome Frank, alternating, and Federal Trade Commissioner Garland S. Ferguson. AGR AP Renews Pacts ; To Seek More Contracts AMERICAN Guild of Radio Actors & Producers, independent union, has negotiated renewals of con- tracts with two stations — WMCA, New York, and WJSV, Washing- ton. First Guild contract with WMCA expired last December and announcers at the station have been working under an extension until the new contract, which calls for a $5 weekly increase in the minimum wage and an average 16% wage increase, could be con- cluded. New WMCA contract runs for one year, but may be termi- nated by either party in December of this year if found unsatisfac- tory. The WJSV contract, also for one year, calls for a 10% blanket increase effective July 1, the pre- vious contract expiring June 30. Gerald Dickler, AGRAP attor- ney, who represented the union in its negotiations with both stations, told Broadcasting that the sum- mer would be largely occupied with securing renewals of con- tracts now in force, but that an active organizing drive would be- gin in the fall. Organization activi- ties have been slight during the past few months while union was engaged in determining whether to maintain its independence or to become affiliated with either the AFL or CIO radio organizations, finally choosing to keep its inde- pendent status. WHEELING STEEL Corp.. Wheel- ing, on Sept. 11 resumes Wheeling Steelmakers on 17 Mutual Network stations. Sundays. 5-5 :30 p. m. Criteh- field & Co.. Chicago, has the account. Page 12 • July 1, 1938 BROADCASTING • Broadcast Advertising McNinch Hints FCC Shakeup As President Reappoints Case Chairman Dispels Reports He Will Leave FCC; Plans to Draft Legislative Program REAPPOINTMENT OF former Gov. Norman S. Case of Rhode Island as a Republican member of the FCC was announced June 30 by President Roosevelt at his summer White House, Hyde Park. N. Y. The appointment, on a recess basis until the next session of Con- gress convenes in January, sets at rest — for the present in any event — reports of possible shifts on the FCC affecting its membership. Gov. Case, named to the original Commission in 1934, for a four- year term, is expected to be nomi- nated for a new term of seven years, dating back to July 1, 1938, by the President when the next Congress convenes. He is serving as chairman of the so-called "superpower" committee and has presided over the month- long hearings which began June 6 dealing with proposed new rules and regulations preparatory to reallocating broadcasting facil- ities under the Havana Treaty. Coincident with the reappoint- ment, it became increasinglv evi- dent that FCC Chairman Frank R. McNinch has in mind important, if not sweeping changes in FCC personnel, organization and pro- cedure. The chairman was to leave July 1 for a two-week rest and vacation. Since he assumed the FCC helm last fall, he has worked practically without respite. Ponders Legislation Constantly recurring reports that the Chairman would retire from his FCC post and perhaps return to the Federal Power Commission also have been dispelled. The chair- man informed Broadcasting June 29 it was his intention to remain indefinitely with the FCC and that it was his purpose to draft legis- lative recommendations for the next session of Congress dealing with all phases of FCC activity and based upon inquiries into the broadcast structure now being con- ducted. Chairman McNinch served notice of impending changes in the FCC alignment without forewarning June 25 in an address before the Atlantic Division of the American Radio Relay League, meeting in Washington. He said it was his judgment that, in order that the Commission may function most ef- fectively, "there are changes that should be made in procedure and the efficiency of the staff person- nel as a whole increased." While the chairman asserted these matters would be attended to "in due time", it is known he has been giving much thought to the FCC's internal problems. Ma- jor criticism has been leveled against the law department of the Commission, and its examining and press departments also have been subjected to unfavorable com- ment. Dissension among the Com- missioners, of course, has been re- sponsible for most FCC troubles. Cha irman McNinch told his au- dience that many of these changes "can best be made during the ap- proaching summer and early fall because readjustments can now be made with less interference with the Commission's business than at any other time of the year." The chairman prefaced his observations on renovation of the Commission with an attack upon those who have directed what he characterized as "a deliberate compaign of prop- aganda by innuendo and misrepre- sentation." He said he would be "neither frank nor realistic" if he did not admit that this campaign has had some effect upon the pub- lic mind. "However," he continued, "these attacks were unavailing in Wash- ington where the facts could be known, for only 10 days ago the House of Representatives defeated a resolution promoted by those who wanted an investigation of the Commission. The overwhelming de- feat of that measure was a vote of confidence by the House of Rep- resentatives of which I am justly proud. I regard that vote, however, as a vote of confidence which car- ried with it a solemn mandate that the Commission should proceed in the orderly, fair, impartial and COMMISSIONER CASE courageous administration of the Communications Act. I have set myself to that very task and it is going to be done and done to the satisfaction of every fair-minded person. "When President Roosevelt asked me to leave my work Payne Is Described as 'Trouble -Maker' In Statement Published by Rep. Cox BRANDING FCC Commissioner George H. Pavne a "trouble-maker" Rep. E. E. Cox (D-Ga.) in a state- ment published June 22 urged that the Commissioner be "separated" from the Commission in the best interests of that agency. The June 22 Congressional Rec- ord contained a statement by Rep. Cox in the nature of extension of remarks in connection with the consideration by the House of the Connery Resolution for a radio in- vestigation, later defeated. In his remarks, Mr. Cox asserted Mr. Payne had "convicted himself as being: entirely irresponsible and wholly unfit for a place on the Commission." Together with his suggestion that Mr. Payne be "separated" from the Commission, Rep. Cox said it was his opinion, and he felt sure it was shared by other members of the Rules Committee, that FCC Chairman McNinch should be given "as free a hand as possible in the performance of their labors." With the chairman given associates who will cooperate with him, he said, "there can be no ques- tion but that the Commission will quickly overcome the injury done the Commission in the public mind by Mr. Payne * * *." Prefacing his suggestion of sep- aration, Rep. Cox declared that Commissioner Payne, in his appear- ance before the Rules Committee, demonstrated he had "little, if any" conception of his duties, obligations and oath of office as a member of the FCC. "He gave the impression of being a trouble-maker and noth- ing but a trouble-maker, and as having no concern in protecting the reputation of the Commission or in the proper discharge of its func- tions," he said. In a statement issued from his office June 23, Commissioner Payne charged Rep. Cox' attack as "so obvious an attempt to befog the issue of radio reform that it de- serves little notice". His typewrit- ten statement continued : "The question of veracity I am perfectly willing to leave to those who know Cox and those who know me. He has made an invidi- ous attempt to shake an official in his strivings to protect the public. He has built his whole case upon misinterpreting what I said. He, Cox, is trying to make out a case for monopoly and abuse in radio. I am sure he will fail." Recalls Testimony The full text of Rep. Cox's state- ment as published in the June 22 Conaressional Record follows: "Mr. Speaker, when the l'ule to make in order consideration of HR-62, a resolution to investigate the Federal Communications Com- mission, was before the House the time allotted for debate was too brief to permit of any extended discussion, for which reason the subject was not fully developed. There wrere observations that I de- sired to make about members of the Commission, particularly Chairman McNinch and Commis- sioner Payne, which I feel should be brought to the attention of the public. "WThen this resolution to authorize the setting up of a special investi- gating committee was before the Rules Committee for hearing both Chairman McNinch and Commis- sioner Payne appeared before the Committee and both testified. The members of the Committee who heard Chairman McNinch, I am sure, were virtually unanimous in their opinion that his statement before the Committee was candid, open, and most informative, and (Continued on Page 32) chairman of the Federal Power Commission for a season and be- come chairman of the Federal Communications Commission to as- sist in the work here, I dedicated myself completely to what ap- peared to me to be a great public service to which I had been called. I am going to carry through this job without fear or favor and with the public interest as my guiding star." Case Reappointment Gov. Case's reappointment was not unexpected, despite rumors prior to its announcement. He was appointed to the original Commis- sion in July, 1934, by President Roosevelt, an old-time personal friend and colleague. Gov. Case was chief executive of Rhode Island when Mr. Roosevelt was Governor of New York, and they were well acquainted in gubernatorial coun- cils. He was chairman of the exec- utive committee of the Governor's Conference of the United States, of which Mr. Roosevelt was a mem- ber. He served originally as vice- chairman of the telephone division of the FCC but was named vice- chairman of the broadcast division in 1935, serving in that capacity until Chairman McNinch abolished the division form of operation late last year. as Press Falsity Measure Is Abandoned by Minton LEGISLATIVE efforts of Senator Minton (D-Ind.) to punish news- papers deliberately publishing false information will be dropped, the Senator declared June 21. Dis- cussing the bill he introduced at the last session making it a penal offense to publish false statements, Senator Minton said he had intro- duced the bill only to get the "re- action of newspapers" and that it had "produced the desired results". He said the American News- paper Publishers Association want- ed "radio propaganda curbed." He added ne desired to see "how the newspapers would like the medicine they wanted to give to the radio. I see they don't like it verv well. When the newspapers raised a big howl over my bill they said in ef- fect: 'We print lies and we want to go right on printing lies.' That was just the point I wanted to get straight. If it were not for the radio we would not know what is going on in this country." Television Stock Offer AMERICAN TELEVISION Corp., capitalized at one million shares of $1 each, has acquired the capital stock of CSI Development Corp., owner of Communicating Systems, manufacturing television receivers, and is offering 99,500 shares to the public through J. A. Sisto & Co., beginning June 30. ATC plans a demonstration of television sets in Boston department stores by mid- July, having recently given demonstrations of NBC-RCA trans- mission pickups in New York. The firm is also reported to be confer- ring with Don Lee Network execu- tives regarding a similar tie-up in the West. KSRO. Santa Rosa. Cal.. authorized as a new 250-watt daytime station last year, on June 28 was authorized by the FCC to go to full time, using 100 watts night and 250 dav. BROADCASTING • Broadcast Advertising July 1, 1938 • Page 13 CELEBRATING completion of arrangements for return to the air this autumn of Grove's Laboratories, St. Louis, and surprising Fred War- ing, orchestra leader, with a party on his 38th birthday June 9 were (1 to r) Hal Kemp of Stack-Goble Adv. Agency, Waring, Phillips Carlin of NBC program department, and Charles Phelps of NBC sales. The Pennsylvanians will start in October over NBC-Red network. Rush of Renewals by NBC Sponsors Said to Augur Well for Fall Billings Network Contract With AFRA Goes Into Final Stages Both Sides Ready to Sign as Legal Details Cause Delay SIGNING of standard contracts for actors and singers employed by NBC and CBS will take place "any day now", according to executives of the networks and of the Ameri- can Federation of Radio Artists, AFL union having jurisdiction over all radio talent except union mu- sicians. Negotiations have been car- ried on since last winter and have reached the stage where all major points have been settled and both sides are ready to sign as soon as the lawyers have agreed on legal details. Contracts run for two years and cover wage scales and hours for all actors and singers employed by the networks in their stations in New York, Chicago and Los Angeles. National minimum scale for ac- tors and soloists is $25 for an hour broadcast, $21 for a 30-minute show, and $17 for a 15-minute pro- gram. Singers employed in groups will receive $18, $15 and $12 for broadcasts of an hour, half-hour and quarter-hour, respectively. These rates apply to national pro- grams, and are slightly reduced for regional or local shows. Rehearsal Charges Rehearsals for actors are to be eight hours for an hour broadcast, four hours for a half-hour pro- gram and two hours for a quarter- hour program, with rehearsals of half those lengths for singers. Overtime rehearsals are to be paid for at the rate of $4 an hour, which may be split into half-hour units for actors and quarter-hour units for singers, after the first half-hour. Contracts also contain a 15-minute stand-by clause which prohibits calling the cast into the broadcast studio more than 15 min- utes before the start of the pro- gram. Singers employed as staff artists will have a 25-hour week with a maximum of eight hours in any day and may be used on only six broadcasts wTeekly. Scale for staff soloists is $65 weekly in New York, $45 in Chicago and $40 in Los An- geles; for group singers $45 in New York, $37 in Chicago and $33 on the Coast. Staff singers in Chi- cago and Los Angeles will receive additional pay for programs origi- nating in those cities but broadcast by other network stations as well. All these rates apply to sustain- ing programs only. Talent em- ployed on sponsored programs will be paid a higher scale, which will be the same rate as that charged advertisers or advertising agencies. Staff singers employed on addi- tional programs, above their six weekly, are to be paid at the per- program rate as free lance artists. Commercial audition charges will be 50% of the commercial program rate. Rebroadcasts will be 50% of the regular broadcast charge. All minimum fees are to be net to per- formers, with casting bureau and similar commissions extra unless the performer is paid in excess of the minimum fee. A separate contract for an- nouncers is now being worked out by AFRA and NBC. Beyond that AFRA officials are vague, but un- RENEWALS by 11 sponsors for 23 programs involving 19% hours a week, received by NBC within a single week, are taken by the network to indicate the faith of leading advertisers in an early business upturn. Of the programs, 18 will continue through the sum- mer and five will return in the fall. The former include eight pro- grams for Procter & Gamble, two each for Bristol-Myers and Jer- gens- Woodbury, and one apiece for Stewart-Warner, Kellogg Co. and Time Inc. Sponsors of programs returning to NBC in the fall in- clude Sherwin-Williams, Bowey's, Ralston-Purina, General Foods and Adam Hat Stores. Further indications that adver- tisers have retained their faith in the ability of radio to produce sales come from NBC's billings for the earlier months of 1938, which for the first five months of the year show an increase of nearly a million dollars over those for the same period of 1937. Food adver- tisers during this period increased expenditures for time on NBC by more than $1,500,000, due chiefly to the sponsorship of Amos 'n' Andy by the Campbell Soup Co. and of three daytime serial shows by the Quaker Oats Co. The daily Chesterfield sports review, Dorothy Thompson's commentaries for Pall Mall cigarettes, the change of the Lucky Strike program from a half- hour to an hour, the Alias Jimmy Valentine series for Edgeworth Tobacco and the Fendrich Cigar Smoke Dreams nearly doubled NBC's income from the tobacco field. Sizeable increases in the classifi- cations of furniture, farm machin- ery and soaps and cleansers helped to swell the total and to offset the million dollar decline in billings in the automotive field as com- pared to last year. Current Renewals Itemized list of the recent re- newals follows : PROCTER & GAMBLE — Pepper doubtedly the matter of setting up standards for network commercial broadcasts will receive early con- sideration. A number of confer- ences were held with officers of the American Association of Advertis- ing Agencies on this matter earlier in the year. Other items on the AFRA agenda include working out Young's Family, Blue, 5 quarter- hours. Red, 5 quarter-hours, Camay, renews July 4 through Pedlar & Ryan ; Road of Life, Red. 5 quarter- hours, Chipso, renews July 4 through Pedlar & Ryan ; Vic & Sade, Blue, 5 quarter-hours, Crisco, renews July 4 through Compton Adv. ; Jimmy Fid- ler, Red, two quarter-hours, Drene, renews July 1 through H. W. Kastor ; Story of Mary Martin, Red, 5 quar- ter-hours, Blue, five quarter-hours, Ivory flakes, renews July 4 through Compton Adv. ; O'Neills, Red, 5 quar- ter-hours. Ivory soap, renews July 4 through Compton Adv. ; Ma Perkins, Red, 5 quarter-hours, Oxydol, renews July 4 through Blackett-Sample- Hummert ; Guiding Light, Red, 5 quarter-hours, White Naptha, renews July 4 through Compton Adv. ; STEWART- WARNER — Horace Heidt, Red, half-hour, renews July 17 through Hays Macfarland & Co. BRISTOL - MYERS — Town Hall, Red, half-hour, Ipana, Sal Hepatica, and For Men Only, Red, half-hour. Vitalis, renews July 6 through Young 6 Rubicam and Pedlar & Ryan. JERGENS-WOODBURY Sales Corp. — Win Tour Lady, Blue, half- hour, and Jergens Journal, Blue, quarter-hour, Jergens lotion, renews July 3 through Lennen & Mitchell. KELLOGG CO. — Don Winslow of the Havy, Blue, 5 quarter-hours, re- news Sept. 26 through Hays Macfar- land & Co. TIME INC. — March of Time. Blue, half-hour, renews July 8 through BBDO. Returning in Autumn Returning in the fall are Sher- win-Williams, Metropolitan Audi- tions of the Air, Blue, half-hour, resumes Oct. 9 through Cecil, War- wick & Legler; Bowey's Inc., Terry & the Pirates, Blue, 3 quarter- hours, resumes Sept. 26 through Stack-Goble; Ralston-Purina, Tom Mix, Blue, 5 quarter - hours, resumes Sept. 26 through Gardner Adv. Co., General Foods, Good News of 1938, Red, hour, resumes Sept. 1, through Benton & Bowles; Adam Hat Stores, Championship Fights, Blue, irregular schedule, resume Oct. 5, through Glicksman Adv. Co. contracts with MBS and with the regional networks and individual stations for artists, announcers and production men. KLX. Oakland, Cal.. 1,000-watt out- let operated by the Oakland Tribune, has applied to the FCC for authority to use 5.000 watts full time. Court Broadcasts Favored by Press CHICAGO newspapers came to the defense of radio June 21 following a statement by the Chicago Bar Asso. board of managers which condemned broadcasts from court- rooms. In its statement the board said that broadcasts of actual trials from the city's traffic and safety courts were "calculated to detract from the essential dignity of the court proceedings, degrade the court and create misconcep- tions with respect thereto in the minds of the public and should not be permitted." Columnist Howard O'Brien of the Chicago Daily News belittled the board's contention that the broadcasts detracted from the dig- nity of the court and stated that in 1934 traffic deaths were 986 as compared to 826 in 1937, which he attributed to the safety appeal of the court programs. In an editorial the Chicago Times praised the broadcasts for arousing public opinion to safety on the highways, stated that the "fixing" of traffic cases on a whole- sale basis had been eliminated by the programs. "Broadcasts are in the spirit of the American tradi- tion of the public trial. They have taught respect for the law," the editorial read in part. Trials of the Chicago traffic court have been aired on WIND in a Tuesday evening series during the last four years. WJJD has broadcast a daily series from the metropolitan safety court for the last two years. No formal state- ment has been issued to these sta- tions by the Chicago Bar Assn. and the programs are being con- tinued. AFRA Signs KJBS KJBS, San Francisco, has signed an agreement with American Fed- eration of Radio Artists, it was announced by Vic Connors, execu- tive secretary of the San Fran- cisco Chapter of AFRA, effective June 16. The agreement of the AFRA calls for a 40-hour, five-day week for announcers and producers and a graduating wage scale which starts at a minimum of $35 weekly to a maximum of $42.50. Mr. Con- nors announced negotiations are under way with several San Fran- cisco stations. Philip Morris on Five PHILIP MORRIS & Co., New York (Paul Jones cigarettes) , about July 10 will start sponsorship on a test basis of local live programs on an undetermined number of stations. William A. Chalmers' of the agency, Biow Co., left New York June 24 to inspect local pro- grams, particularly in Missouri and California. Pure-Pak on WJZ PURE-PAK Division of Ex-Cell-0 Co., Detroit (milk container ma- chines), on June 27 started spon- sorship of Capt. Tim H e a I y ' s Stamp Club on WJZ, New York. From April 11 to June 23 the pro- gram, heard Mondays and Thurs- days at 5:45-6 p. m., was spon- sored by Max Wulfsohn Inc., New York, for Temu soap. Pure-Pac agency is Ferry-Hanly Co., New York. Page 14 • July 1, 1938 BROADCASTING • Broadcast Advertising AFM Winding Up Radio-Music Accord Boycott Clause Removed From Contract With Record Firms WORK on the final phase of radio- musician negotiations, the licens- ing of manufacturers of transcrip- tions and phonograph records by the American Federation of Mu- sicians to prevent what the mu- sicians consider unfair competition of recordings with live players and to increase employment among AFM members, was started June 28 at a meeting of AFM officials with representatives of American Record Co., Decca Records and RCA-Victor, three largest makers of phonograph records. At this session the recorders were presented with a new license form which was similar to those previously drawn up by AFM ex- cept that the "boycott' clause, pro- hibiting the sale of records to sta- tions and other employers deemed "unfair" by AFM, was omitted. As the recorders have steadfastly re- fused to sign any contract contain- ing this clause, which they held to be illegal both as a secondary boy- cott and in restraint of trade, and as previous meetings have always broken up over this point, it is believed that the minor points of dispute can be adjusted and that an acceptable license will be worked out in a short time. An- other meeting has been set for July 6, at which time it is believed the transcription manufacturers will also be included. Seek Early Acceptance The new license was drawn up by the AFM international execu- tive board in a post-convention meeting in New York, June 22-24, in accordance with instructions given them by the recent national AFM convention. Removal of the "unfair" clause does not at this time entail any great sacrifice on the part of the musicians as its chief purpose, to serve as a whip over stations not employing a sufficient number of staff musicians from the union's viewpoint, is no longer necessary. Since the first licenses were pre- sented to recorders nearly a year ago, the union has negotiated standard agreements with commit- tees representing the network af- filiates and the nonnetwork sta- tions, under the terms of wrhich stations and local unions in all parts of the country are drawing up individual contracts which are expected to create the additional employment of musicians in broad- casting desired by the union. Every effort will be made by AFM to gain early acceptance of the licenses by the record manu- facturers as it is anxious to con- clude its radio dealings and begin its fight for increased employment in the field of motion pictures, both in the producing studios and in the theatres. Chief cause of ar- gument is expected to be the ban on "dubbing" or rerecording of ! music from one record to another, on which point the union says it will absolutely insist, but which the recorders want modified to per- mit the dubbing of theme music and other incidental bits on dra- matic programs which they feel would be made prohibitively ex- pensive if the cost of an orchestra were added to the wages of the actors and announcers. But a sat- isfactory solution to this problem is not expected to present any in- surmountable difficulties or to de- lay a conclusion unduly. Non-network Agreement An early settlement is also ex- pected with the non-network sta- tions, along the lines of the inde- pendent Schedule A worked out by the AFM executive board and the National Committee of Indepen- dent Broadcasters last spring [Broadcasting, May 1]. Approxi- mately 150 independent stations have already responded to the questionnaires sent out by the com- mittee and in each case copies of the schedule have been sent to the sta- tion and the local AFM union in the city so that negotiations of in- dividual local contracts could be- gin at once. In some cases there are already contracts in effect between stations and unions and other stations are exempt from employing musicians because their annual incomes are less than $20,000, but nevertheless this return is taken by both sides as a good omen for an early gen- eral settlement. The New Orleans situation, most troublesome in the long negotia- tions between AFM and the net- work stations, is still a potential danger spot. When the AFM an- nual convention concluded without official action to force the two NBC affiliates in New Orleans into line, WWL, CBS New Orleans out- let, which had been operating un- der a new contract since January, dismissed its 12 staff musicians June 18. The station, which has had a contract with the AFM local for many years, then rehired six men and returned to the same basis in force before the standard agreement for all network stations was achieved. Vincent F. Callahan, manager of WWL, told Broadcasting his con- tract with the union called for him to receive as favorable treatment as any other network station in the city and that he felt justified in returning to his former status with regard to employment of mu- sicians as long as neither NBC outlet had accepted the new agree- ment. "I've taken my stand," he said. "The next move is up to the AFM." E. V. Richards, executive of WSMB, one of the two NBC sta- tions in New Orleans, came to New York last week to confer with NBC and AFM officials regarding the situation, but was taken so seri- ously ill before the meetings oc- curred that he returned to a New Orleans hospital by plane. It is expected that as soon as he is able Mr. Richards will return to New York to work out with the AFM the difficulties that have so far prevented his station from accept- ing a contract under the standard agreement for network stations. Convention Issues A proposal to force a solution was raised at the AFM convention by G. Pipitone, president of the New Orleans AFM local, who urged the convention to refuse to supply union musicians to NBC for programs being broadcast over WSMB or WDSU, its New Orleans outlets. This was voted down, how- ever, and the matter referred to the executive board when AFM President Joseph N. Weber pointed out the dangers of destroying all the gains that have been made in the past year through a single false step and who added that this question could be better handled by the board than by the entire convention. Another hard-fought resolution was one which would prohibit book- ing agencies from providing net- work facilities to employers of their "big name" orchestras to the exclusion of most local orchestras which are therefore unable to get employment. This also was re- ferred to the board for action after Mr. Weber had shown the need for a thorough study of the problem. Recordings were the subject of another resolution adopted, which instructed the president's office to work out a method of amending the Federal copyright laws to give the performer a property right in the recordings he helps to make. Present laws were declared "out- moded and inadequate for the pro- tection of a performer who records copyright music." In his annual report, Mr. Weber stated the AFM position that "phonograph records should not be used commercially without additional compensation to the players," but pointed out the difficulties of securing and apply- ing such legislation. "Every mem- ber of an orchestra who played for the record would have a right to either grant or withhold consent to its use and every one of them could make different stipulations as to conditions under which he would agree that the record could be used," he said, which would make it difficult for anyone to get the right to use the record. Another possible solution, as far as radio is concerned, he said, "may eventually present itself by the Government realizing that it can exercise the authority to make the licensing of radio stations de- pendent on the use of live talent by the broadcaster and can enforce regulations reducing the amount of recorded music to be used by him. However, it is not a matter which will lend itself to be adjudicated in a short time but it is rather one in which results may only be achieved through continual propaganda and the awakening of the interests of the public and the Government to the fact that such a policy has the economic advantages of making for more employment." Foreign Ban Rejected The convention voted down reso- lutions to bar non-citizens from AFM membership and to place all foreign conductors under AFM jur- isdiction when Mr. Weber explained the dangers of such steps both to the advancement of music and to the immediate employment of mu- sicians. The subject of placing a protective tariff on imported pho- nograph records and transcrip- tions and on taxing' commercial broadcasts utilizing music of for- eign origin, with Canada excepted on both counts, was voted a proper sphere of investigation for the president's office. All officers and executive com- mittee members were re-elected for another year: Mr. Weber to serve his 39th term as president; C. L. Bagley, Los Angeles, vice- president; Fred W. Birnbach, New- ark, secretary; Harry E. Brenton, Boston, financial secretary-treas- urer; and committee members A. C. Hayden, Washington; C. A. Weaver, Des Moines; James C. Petrillo, Chicago; J. W. Parks, Dallas, and Walter M. Murdoch, Toronto. Kansas City was selected for the 1939 convention, also to be held in June. The break between Weber and Petrillo was officially ended when the two shook hands after Petrillo had publicly denied newspaper stories quoting him as claiming to be the "strong man" of the AFM and had disclaimed any intention of trying to displace Weber or run the Federation. BROADCASTING • Broadcast Advertising July 1, 1938 • Page 15 Revision of FCC Regulations Is Unlikely Before Next Year Oral Arguments May Be Held During the Autumn; WLW Renewal Hearing Now Set for July 18 PROMULGATION of new rules and regulations to govern future broadcast operations, embodying revised allocations as specified in the Havana Treaty, cannot possi- bly occur until next year, it be- came evident as the so-called "superpower hearings" went into their last lap June 29. Launched June 6, the healings began their fourth straight week June 27 with every indication they would conclude not later than July 1. Original plans to start con- sideration of the application of WLW for renewal of its experi- mental authorization to use 500 kw. power immediately following the hearings on regulations were dropped by the FCC Superpower Committee with a tentative new date set for July 18. In the interim, the FCC hopes to catch up on other work, including arrangements for public hearings on its so-called "chain-monopoly" study. Arguments in Late Fall As things stand now, Chairman Norman S. Case of the superpower committee informed Broadcasting, it is his plan to allow all respon- dents at the hearings 30 days from adjournment in which to file "sum- mation" briefs of their testimony. The committee itself probably will require another month in which to write its proposed report for the full Commission. Copies of this re- port will be supplied to all party respondents who will be allowed at least another month in which to file exceptions and request oral argu- ment before the Commission en banc. Consequently, it is obvious that oral arguments on the proposed rules cannot be held until late fall. The Commission en banc normally would require at least two months before rendering its opinion in so important a proceeding. As Broadcasting went to press June 29, all direct evidence had been presented in connection with the proposed new rules and engi- neering standards which envision the reallocation of frequencies as proposed in the Havana treaty. [See article on opposite page.] In all, some three dozen witnesses pre- sented testimony. Whether a portion or all of the 25 channels designated for Class I-A operation under the proposed rules should be permitted to use power of 500 kw. constitutes the knottiest problem growing out of the hearing. Retention of clear channels as a means of supplying rural and remote service was in- jected as an equally significant issue, however, with regional and local station groups, supplemented by individual applicants, seeking modification of the proposed rules to provide duplicated operation, pai-ticularly along the coasts. Sudden action of the Senate in adopting a resolution just prior to adjournment, proposed by Senator Wheeler, which expressed it as the A complete running account of the allocation hearings from June 15 to 29, supple- menting the account carried in the June 15 BROADCAST- ING covering June 6 to 14, will be found on pages 41-57 inclusive. sense of the Senate that the FCC should not license stations of power greater than 50 kw., is expected to have a bearing on the ultimate con- clusions reached by the FCC. While the action does not have the force of legislation, it nevertheless is regarded as an expression of view by the upper branch of Con- gress. A strong plea for retention of clear channels and for revision of the proposed new rules to permit power of greater than 50 kw. was made by the Clear Channel Group. WLW, in presenting arguments in connection with the proposed new rules, also made a vigorous plea for revision to permit power in ex- cess of 50 kw. The FCC's Position The FCC itself, through Assist- ant Chief Engineer Ring, stoutly defended the proposed allotment of 25 channels for Class I-A (entirely clear) operation as the hearings neared adjournment June 29. To close the FCC case, Mr. Ring- was cross-examined by Commission Counsel George B. Porter, with re- gard to attacks made on the pro- posed rules during the four weeks of hearings. On the mooted ques- tion of clear channel duplication, Mr. Ring asserted it was very diffi- cult to determine whether the 25 channels set aside for exclusive single station nighttime operation would give the complete service deemed necessary throughout the rural areas. Until such information is available, he declared, altering in any respect the status of these channels would be hazardous. "Therefore," he said, "I believe the 25 Class I-A channels should be retained." [A detailed analysis of Mr. Ring's rebuttal testimony will be found in the running ac- count of the hearings on pages 56-57.] Networks Not Active The networks, as such, partici- pated only in an incidental way. NBC's position, as expressed in support of its application for Class I-A operation of the channel occupied by KPO, San Francisco, was in favor of superpower. CBS, on the other hand, reiterated the viewpoint advanced by its presi- dent, William S. Paley, before the engineering hearings of October, 1936, which in effect opposed super- power. Increase in the number of chan- nels slated for I-A operation be- yond the 25 specified in the pro- posed rules was suggested on be- half of two stations — WOR, New- ark, and WCAU, Philadelphia— HOBBY of Lou Withers, an- nouncer of KFI-KECA, Los An- geles, is breaking in wild horses. Born on a Nevada ranch, he is an expert rider and roper. Here he is in action. Occasionally he per- forms in the films and recently a Los Angeles newspaper devoted an entire page of its Sunday roto section to action shots of his prowess. Televised Tragedy TELEVISION'S first record of tragedy occurred unex- pectedly June 24 when a group of NBC engineers, watching on a video receiver in their laboratory scenes in Rockefeller Plaza picked up by the mobile unit, saw a girl plunge to her death from an upper story window of the Time and Life Bldg. at the end of the Plaza. The pickup engineer on the van was Ross Plaisted; those at the receiver were O. B. Han- son, vice-president and chief engineer; Reid Davis, and Bob Shelby. which are slated for I-B or dupli- cated clear operation under the rules. Since the treaty sets aside 32 exclusive frequencies for this coun- try, the claim was made that two additional channels could be placed in the I-A class without undue hardship. While no definite opinions were expressed from the bench by Chair- man Case, or by Commissioner T. A. M. Craven, who led most of the examination of witnesses, several new trends of thought developed. A number of witnesses were queried in connection with limita- tion of all coastal stations to I-B status as a means of avoiding dis- crimination. Another thought which appeared to gain ground was that the committee might recom- mend a differential in power on clear channels between day and night operation — possibly conclud- ing that Class I-A stations be per- mitted to use 500 kw. during day- time with night power restricted to 50 kw. This latter, however, was simply in the realm of speculation. In concluding its presentation in connection with the new rules, WLW suggested to the Commission a formula for licensing of stations with power in excess of 50 kw. It proposed that such power be per- mitted when it is made to appear : (1) That the use of such addi- tional power will not result in ob- jectionable interference to stations on adjacent channels. (2) That the use of such addi- tional power will not cause objec- tionable interference with stations licensed by other countries pur- suant to any agreement to which the United States is a party. (3) That the station is so situ- ated geographically that (with or) without the employment of a direc- tive antenna or other directive radi- ating devices substantially all of its primary and secondary service areas fall within the Continental United States. (4) That the use of such addi- tional power is necessary to pro- vide an adequate and acceptable radio service not otherwise avail- able, or a choice of such services, to a substantial number of persons who do not reside within the pri- mary service area of any other broadcast station licensed by the United States'. (5) That at least 50 % of the programs broadcast by said station during both daytime and nighttime operation shall consist of live tal- ent programs originated by it and not otherwise available to the area and audience described in Para- graph (4). In announcing postponement of the hearing on the WLW experi- mental renewal until July 18, Chairman Case said this was deemed advisable because members of the FCC as well as its legal and engineering staffs will need the time to catch up on other FCC matters. Commissioner Case has presided at practically all of the sessions. Commissioner Craven, who was in- strumental in the drafting of the technical phases of the proposed rules, was present at all sessions and directed most of the cross-ex- amination. Commissioner George H. Payne, third member of the Committee, who was frequently ab- sent, had not interrogated any in- dustry witnesses throughout the proceeding. Ballard Starts in Fall BALLARD & BALLARD Co., Lou- isville, will use a split NBC Red and Blue network for a series of programs to advertise its cattle and poultry feeds, starting Sept. 16. Programs will be broadcast from 10 to 10:15 a. m. on Friday and Saturday mornings. Both broadcasts each week will be heard on WLW, originating station, WAVE, WMC, WSB, W S M, WSMB, with KWK and WREN added to the Friday schedule and KSD, WCSC, WDAF, W I O D, WJAX, WMBG, WRC, WSOC and WTAR added on Saturday. Pro- gram, still to be determined, will run for 26 weeks. Henri, Hurst & McDonald, Chicago, is the agency. Plans Fall Spots AURORA LABORATORIES, Chi- cago (Clear Again cold tablets) has named Erwin Wasey & Co., New York, as agency and will use spot radio in fall. THE ALL-STAR baseball game to be held in Cincinnati July 6. will be broadcast for CBS by France Laux and Bill Dyer, for Mutual by Bob Elson and Dick Bray ; and for NBC- Blue by Tom Manning and Red Bar- ber. Page 16 • July I, 1938 BROADCASTING • Broadcast Advertising Allocations Under Treaty Announced Changes in Assignments Are Announced at Hearing FORMAL announcement of re- vised allocations of broadcast sta- tions, pursuant to the North Amer- ican Regional Broadcast Agreement (Havana Treaty) ratified by the Senate June 15, was made June 23 by the FCC. The actual changes in channel assignment, which would be effected under the treaty, were announced together with revised provisions of the proposed new rules and regulations under which frequencies are specified for par- ticular classes of stations. The documents were offered by the FCC for inclusion in the record of the so-called "June 6" hearings before a three-member committee dealing with the proposed new rules and regulations. After their pres- entation by Assistant General Counsel George B. Porter, Com- missioner T. A. M. Craven ex- plained that the changes proposed under the treaty cannot become ef- fective until a year after three of the four nations parties to the com- pact have ratified it, and the fourth has signified its intention of doing so. Canada and Mexico Next Thus far Cuba and the United States have ratified the treaty. Comdr. Craven, who was head of the American delegation to the Ha- vana conference, asserted that he had information of an unofficial nature that both Mexico and Can- ada were "making progress", and that their ratification might be ex- pected within a short time. It is assumed the FCC will with- hold actual promulgation of the fre- quency shifts until either Canada or Mexico ratifies the treaty, when it is expected a definite date will be set for the changes, with sta- tions in the position to exercise their prerogative under the law of protesting specific changes involv- ing them and thus throwing the actual shifts into hearing. Best information is that the Mexican Senate will not convene again until December, although the Government already has indicated it intends to ratify the treaty. The effective date would be set as one year from the date of promulga- tion. During that time any stations aggrieved can ask for a hearing on 30 days' notice in connection with specific assignments. The current hearings on the pro- posed rules, scheduled to end June 30, have a definite bearing on the frequency changes. Super- power and designation of 25 chan- nels among the 32 exclusive waves assigned to this country for Class I-A operation constitute salient issues in the hearings. In the pro- posed rules the FCC does not speci- fy channels which would become I-A, and several stations slated for classification as I-B or duplicated clears are battling for I-A assign- ments. Conversely efforts are being made in other eases to bring about duplication on channels slated for I-A assignment. In charting the changes in chan- nel assignment, the FCC stated that some changes in individual cases might be necessary to avoid interference on adjacent channels or because of "other considera- tions". Following is the text of the ex- cerpts from the FCC rales govern- ing assignment of channels in com- pliance with the Havana Treaty: 3 1.5 A — The frequencies in the following tabulation are designated as clear channels and are assigned for use by the classes of stations as given: (1) For Class I-A stations and Class II stations operating limited time or daytime only. 640. 650. 660. 670. 700. 720, 750. 760. 770. 780. 820. 830. 840. 850. 870. 880. 890. 1020. 1030. 1040, 1100. 1120, 1160, 1180. and 1210 kilocycles. (2) For Class I-B and Class II stations. 680. 710. 810. 940. 1000. 1060, 1070. 1080. 1090. 1110. 1130. 1140. 1170. 1190. 1200. 1500. 1510, 1520, 1530, 1550, and 1560 kilocycles. (3) For Class II stations located not less than 650 miles from the nearest Cana- dian Border and which will not deliver over 5 microvolts per meter ground wave or 25 microvolts per meter 10 per cent time sky wave at any point on said border, 690. 740. 860, 990. 1010* and 1580 kilo- cycles. (*A station on 1010 kilocycles shall also protect a Class I-B station at Havana. Cuba.) (4) For Class II stations located not less than 650 miles from the nearest Mexi- can Border and which will not deliver over 5 microvolts per meter ground wave or 25 microvolts per meter 10 per cent time sky wave at any point on said bor- der. 730, 800, 900, 1050, 1220, and 1570 kilocycles. (5) For Class II stations located not less than 650 miles from the nearest Cuban Border and which will not deliver over 5 microvolts per meter ground wave or 25 microvolts per meter 10 per cent time sky wave at any point on said border, 1540 kilocycles. 3 1.6 A — The following frequen- cies are designated as regional channels and are assigned for use by Class III-A and Class III-B stations.* (*See Rule 31.9 in regard to assigning Class IV stations to regional channels. ) 550, 560*, 570*, 580, 590*, 600, 610, 620, 630*, 790, 910, 920, 930, 950, 960, 970, 980, 1150, 1250, 1260, 1270*, 1280, 1290, 1300, 1310, 1320, 1330, 1350, 1360, 1370, 1380. 1390, 1410, 1420, 1430, 1440, 1460, 1470. 1480, 1590, and 1600 kilocycles. (*See North American Regional Broad- casting Agreement for special provision concerning the assigning of Class II sta- tions in other countries of North America to these regional channels. Such stations shall be protected from interference in accordance with Appendix II, Table I, of said Agreement. ) 31.7 A- — The following frequencies are designated as local channels and are assigned for use by Class IV stations: 1230, 1240, 1340, 1400, 1450, and 1490 kilocycles. 31.8 A — (a) The individual as- signments of stations to channels which may cause interference to other United States stations only, shall be made in accordance with the standards of good engineering practice prescribed and published from time to time by the Commis- sion for the respective classes of stations involved. (For determin- ing objectionable interference see "Engineering Standards of Alloca- tion" and "Field Intensity Meas- urements in Allocation", Section C.) (b) In all cases where an indi- vidual station assignment may cause interference with or may in- volve a channel assigned for pri- ority of use by a station in another North American country, the classi- fications, allocation requirements and engineering standards set forth in the North American Re- g i o n a 1 Broadcasting Agreement shall be observed. 3 1.9 A — On condition that inter- ference will not be caused to any Class III station, and that the channel is used fully for Class III stations and subject to such inter- ference as may be received from Class III stations, Class IV sta- tions may be assigned to regional channels. License Periods 3 1.1 U A — All standard broadcast station licenses will be issued so as to expire at the hour of 3 a. m. (EST) and will be issued for a normal license period of six months, expiring as follows: ( 1 ) For stations operating on the channels 640, 650, 660, 670, 680, 690, 700, 710, 720, 730, 740, 750, 760, 770, 780. 800, 810, 820, 830, 840, 850, 860, 870, 880, 890, 900, 940, 990, 1.000, 1,010, 1,020, 1,030. 1,040, 1,050, 1,060, 1,070, 1,080, 1,090, 1,100, 1,110, 1,120, 1,130, 1,140, 1,160, 1,170, 1,180, 1,190, 1,200, 1,210, 1,220, 1,500, 1,510, 1,520, 1,530, 1,540, 1,550, 1.560, 1,570, and 1,580 kilocycles Aug. 1 and Feb. 1. (2) For stations operating on the chan- nels 550, 560, 570, 580, 590, 600, 610, 620, 630, 790, 910, 920, 930, and 950 kilocycles Sept. 1 and March 1. (3) For stations operating on the chan- nels 960, 970, 980, 1,150, 1,250, 1,260, 1,270, 1,280, 1,290, 1,300, 1,310, and 1,320 kilocycles Oct. 1 and April 1. (4) For stations operating on the chan- nels 1,330, 1,350, 1,360, 1,370, 1,380, 1,390, 1.410, 1,420, 1,430, 1,440, 1,460, 1,470. 1,480, 1,590, and 1,600 kilocycles Nov. 1 and May 1. (5) For stations operating on the chan- nels 1,230, 1,240, and 1,340 kilocycles Dec. 1 and June 1. (6) For stations operating on the chan- nels 1,400, 1,450, and 1,490 kilocycles Jan. 1 and July 1. Hickock Oil Renews HICKOCK OIL Co., Toledo (pe- troleum products), has renewed the five-weekly, quarter-hour trans- scribed series titled Black Flame of the Amazon effective in early September on WXYZ WOOD- WASH WFDF WJIM WIBM WBCM WGAR WSPD WJR WKBN WHBC through Trans-Air Inc., Chicago. Series is produced and cut by Aerogram Corp., Holly- wood. Sweetheart Weekly MANHATTAN SOAP Co., New York (Sweetheart soap), sponsor- ing the twice-weekly quarter-hour transcribed Thomas Conrad Saw- yer commentary series on 14 sta- tions nationally for several months, on June 30 renewed for 13 weeks on a once-weekly summer schedule. Milton Weinberg Adv. Co., Los An- geles, has the account. Swift Promotes Ham SWIFT & Co., Chicago (Premium ham), on June 20 started 30 and 50-word chain break announce- ments on these stations to continue through Aug. 14: 30-word, KMBC, 20 times weekly; WDAF, 28 week- ly; 50-word, WHB and KCKN, each 14 weekly. J. Walter Thomp- son Co., Chicago, is agency. Change of Channel Assignments Under the Havana Treaty A broadcast station assigned to a channel in Column 1 will be changed to the channel on the same horizontal line in Column 2 to comply with North American Regional Broadcasting Agreement (see note). Figures indicate kilocycles. [For full text of treaty see Broadcasting 1938 Yearbook] Col. l Col. 2 Col. 1 Col. 2 Col. 1 Col. 2 550 550 910 * 1260 1290 560 560 920 950 1270 1300 570 570 930 960 1280 1310 580 580 940 970 1290 1320 590 590 950 980 1300 1330 600 600 960 * 1310 1340 610 610 970 1000 1320 1350 620 620 980 1020 1330 1360 630 630 990 1030 1340 1370 640 640 1000 1040 1350 1380 650 650 1010 690, 740, 1360 1390 660 660 990 or 1050 1370 1400 670 670 1020 1060 1380 1410 680 680 1030 1390 1420 690 * 1040 1080 1400 1430 700 700 1050 1070 1410 1440 710 710 1060 1090 1420 1450 720 720 1070 1100 1430 1460 730 * 1080 1110 1440 1470 740 750 1090 1120 1450 1480 750 760 1100 1130 1460 1500 760 770 1110 1140 1470 1510 770 780 or 1110 1120 1150 1480 1520 780 790 1130 1160 1490 1530 790 810 1140 1070 or 1170 1500 1490 800 820 1150 1180 1510 810 830 1160 1170 or 1190 1520 820 840 1170 1200 1530 1590 830 850 1180 1170 or 1200 1540 * 840 * 1190 1210 1550 1600 850 870 1200 1230 1560 * 860 880 1210 1240 1570 * 870 890 1220 1250 1580 * 880 910 1230 1260 1590 * '890 920 1240 1270 1600 * 900 930 1250 1280 *Not assigned in U. S. Some changes in individual cases not in accordance with the above change of channels may be necessary to avoid interference on adjacent channels or other considerations. BROADCASTING • Broadcast Advertising July I, 1938 • Page 17 Summary of Responses to FCC Program Questionnaire: Types of COMMERCIAL SUSTAINING LIVE TALENT LIVE TALENT Taken from Taken from Electrical Taken from Taken from Type of Program National Regional Originated Tran- Records Announce- Total Percent National Regional Originated Networks Netwc rks Locally scriptions ments Networks Networks Locally Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. I. Music: 189 44 5 51 83 34 140 46 176 19 28 39 624 53 1 00 1 , 534 39 108 23 369 44 252 1 11 3 333 51 364 55 333 42 73 6 1 .368 38 2 20 1.378 35 178 57 726 28 387 33 35 16 1,010 19 1,722 55 1,542 14 298 12 4,996 29 8 01 4,615 28 528 2.284 44 27 9 34 14 328 52 177 40 153 3 32 34 753 32 1 21 210 32 40 i 578 3 856 27 86 24 1,756 36 2,406 16 2.205 18 432 31 7,743 32 12 42 7.739 14 855 — 21 3.958 59 II. Dramatic: 1,948 33 106 10 132 17 626 , 2 2 15 14 38 2,829 55 4 54 481 57 94 19 240 8 300 29 6 45 45 2 46 1 1 31 399 48 64 69 14 11 55 58 6 165 10 48 25 57 25 266 14 1 30 3 46 542 30 87 256 45 15 3 137 57 Total II 2,414 12 161 20 234 44 938 17 3 45 19 55 3.772 13 6 05 807 56 121 17 436 11 III. 1,652 15 79 19 626 4 343 59 111 33 54 57 2 ,868 7 4 60 1.260 16 156 33 551 49 IV. Talks and dialogues: 76 33 32 43 144 26 22 5 4 45 22 13 302 45 49 479 56 60 26 526 35 Literature, history, and general cultural. 73 41 6 8 115 5 15 28 1 . . 6 13 217 35 34 456 27 54 6 675 53 Household & others of special interest to 275 22 47 42 437 37 102 46 3 48 91 40 958 55 1 54 110 19 48 13 502 Farm management & others of special in- 29 3 45 6 45 88 41 24 3 1 30 17 29 142 13 23 432 28 33 3 397 Political 2 14 12 7 65 49 10 1 . . 2 3 93 13 15 37 18 10 7 50 45 162 9 16 46 312 11 32 3 4 . . 159 7 686 16 1 10 140 16 28 36 388 9 593 44 122 11 1 , 163 49 206 25 16 3 298 45 2,400 57 3 .85 1.656 44 234 31 2,540 51 V. News: 315 20 118 26 1 , 135 12 5 57 47 54 1 622 49 2 60 215 57 119 34 2 079 20 9 48 25 35 184 39 5 48 3 32 229 22 37 43 40 18 1 294 57 44 5 53 102 4 1 20 27 22 137 23 22 17 54 51 38 403 39 Total V 325 52 149 54 1,421 55 13 5 78 48 1,989 34 3 19 277 31 189 13 2,777 56 VI. Religious and devotional 75 26 65 36 1,032 22 57 42 6 25 12 16 1,249 47 2 00 285 34 44 17 1.482 56 VII. Special events: Meetings and occasions of civic interest . 2 39 15 38 27 5 22 2 9 48 52 08 80 9 20 51 290 9 Sports 23 49 40 9 311 1 1 22 5 4 381 25 61 98 39 35 16 220 Other 2 1 42 16 1 2 1 9 47 27 08 25 33 2 15 57 56 Total VII 28 28 41 24 391 44 7 46 8 22 477 44 77 204 21 58 22 568 5 VIII. 18 3 12 32 111 41 22 44 13 45 861 51 1.040 36 1 67 30 41 19 20 132 2 IX. 5,964 27 718 40 6,738 55 3,996 14 2,356 49 1,767 25 21.542 30 34 55 12,262 17 1,678 54 12,448 49 Note A: — Of the 629 responses accounted for in this table, 4 cover 2 stations each. Thus the table actually embraces data for 633 stations. Note B: — Rebroadcast programs reported by 11 stations amounting to 15 hours 5 minutes of commercial time and 144 hours 41 minutes of sustaining time are included under the heading, "Live Talent — Taken from Regional Networks." Third of Radio Programs Sponsored FCC Finds Over Half Are Music, Ninth Talks, Dialogue DIAGNOSING a typical week of broadcasting hours — the week of March 6, 1938— the FCC account- ing' department, in its analyses of types of programs broadcast by all classes of stations, released in connection with the current allo- cations hearings, disclosed that 65.45% of all broadcasts during that week were sustaining and 34.55% commercial. Its breakdowns of types of pro- grams, based on responses of sta- tions to exhaustive questionnaires, thus showed that only a third of the programs broadcast (21,542 hours) produced revenues while two-thirds (40,810 hours) were non-revenue producers — the latter actually furnished and paid for by the stations. The week of March 6 was re- garded as typical because it came just before the summer lull into more sustainings, yet avoided the high winter concentration of com- mercials. Trends in Programming Broken down into types of pro- grams, the total and percentage of hours devoted to each type [see tables herewith] furnished the first thorough index to programming trends of American broadcasting at large ever made available. The 633 reporting stations, for ex- ample, were disclosed as carrying a grand total (both commercial and sustaining) of slightly more than 32,706 hours during the week (or 52.45%) devoted to various classes of music, such as serious, light, popular and other; 7,114 hours (11.41%) devoted to talks and dialogues, which included so- cial and economic, literature, his- tory and general cultural, house- hold and other women's programs, farm management and other farm programs, political talks and other subjects; 5,682 hours (9.11%) devoted to dramatic programs, which included general drama, comedy scripts and children's drama; 5,509 hours (8.84%) de- voted to variety productions; 5,328 hours (8.55%) devoted to news, in- cluding regular news reports, sport flashes and market, crop and wea- ther reports; 3,213 hours (5.15%) devoted to religious and devotional programs; 1,421 hours (2.28%) de- voted to miscellaneous non-typed programs; 1,376 hours (2.21%) devoted to special events, such as meetings and occasions of civic interest, sports, remotes, etc. These figures embrace the types of programs coming through via the networks, as well as locally produced programs, since the com- plete structure of each station re- gardless of source was asked. How Buick Fared SPONSORSHIP of theLouis- Schmeling fight broadcast June 22 cost Buick Motor Co. slightly more than $3,000 for each minute of the 15 the broadcast lasted, or about $23,500 for each of its two commercial announce- ments. Exclusive broadcast rights from the 20th Century Sporting Club, under the three-fight contract signed by NBC last year, account for approximately $35,000, and the quarter-hour time cost on 146 stations added about $12,000 more to make a total of about $47,000. NBC, which had to cancel the full hour program of American Tobac- co Co. on about 80 stations to take the fight, broke about even on the deal. Breaking down separately the program structure of the commer- cial and sustaining sides of radio, the difference between the types of sponsor and sustaining offer- ings by the broadcasters at large is statistically shown, and there is reason to believe that the averages for the whole industry apply fairly closely to those for any given sta- tion. Comparing the sustaining the commercial categories, the types of programs offered by percentages were as follows: Type of Program Sustaining Commt Music 40.03% 12.42% Dramatic 3.06 6.05 Variety 4.24 4.60 Talks & Dialogue _ 7.56 3.85 News 5.36 3.19 Religious & Devotional 3.15 2.00 Special Events 1.44 .77 Miscellaneous .61 1.67 Total 65.45 34.55 Significant is the fact that spon- sored musical offerings were not quite one-third of sustaining musi- cal offerings; that twice as many dramatic programs are sponsored as sustaining; that variety shows run evenly between commercials and sustainings; that talks and dialogues, which include politics, educational, forum subjects etc., run two-to-one sustaining; that only about three out of eight news programs are sponsored; that two out of five religious programs are sponsored; that one out of three special events is sponsored. A percentage analysis by Broad- casting of sources of commercial program material, shown in the FCC tables only by total hours, re- veals that 62.4% was live talent (from national networks, 27.7%; from regional networks, 3.4% ; originated locally, 31.3%). It is also revealed that 29.4% represented mechanical renditions (electrical transcriptions, 18.5%; recordings, 10.9%). Announcements ran 8.2% of all commercials. The same analysis of sources of sustaining program material Page 18 • July I, 1938 BROADCASTING • Broadcast Advertising Programs Broadcast — FCC Table 38: Covering Week of March 6, 1938 SUSTAINING (Continued) TOTAL LIVE TALENT Electrical Taken from Taken from Electrical Tran- Records .4 nnounce- Total Percent National Regional Oriqina ted Tran- Records Announce- Grand Percent scriptions menta Networks Networks Locally scriptions ments total Hr. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. M ins. Hrs. M ins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. Hrs. Mins. 925 10 463 7 18 27 3.419 30 5 48 1.724 23 114 14 453 18 1,065 56 639 26 47 6 4.044 23 6 . 48 1.776 59 741 9 32 18 4.834 26 7 75 1.630 36 190 1.060 19 2.141 54 1,074 51 105 24 6,203 4 9.95 4 , 436 30 3.169 44 88 35 15, 123 1 24 26 5 . 003 1 563 16 3,295 3 6. 159 25 4,711 58 386 47 20, 119 30 32.27 438 50 299 47 18 24 1.585 37 2 54 237 41 74 15 906 55 616 30 452 50 50 58 2,339 9 3.75 7.577 29 4.673 47 157 44 24.962 34 40 03 8.595 41 941 45 5,715 35 9.983 45 6.879 5 590 15 32 , 706 6 52.45 398 17 6 31 6 3 1 . — i 1 D 1 96 ' 2 430 30 200 on 372 OR 1 , 024 19 8 46 20 41 4 , 057 1U 6 . 50 70 17 30 210 2 34 369 43 18 40 103 8 116 18 2 1 609 50 .98 61 9 n 473 14 76 421 55 63 28 195 22 327 23 i 30 6 6 1,015 44 1.63 529 43 6 31 8 53 1.910 31 3 06 3.222 8 282 37 670 55 1,468 10 16 28 48 5,682 44 9.11 462 14 190 6 20 52 2.641 50 4 24 2,912 31 235 52 1,177 53 806 13 301 39 75 49 5,509 57 8 . 84 65 26 . . 15 ■ 15 13 1.147 51 1 84 556 29 93 9 671 1 87 31 5 37 26 1 . 450 36 2.33 49 9 . . 38 7 36 1.243 49 2 00 530 8 60 14 790 58 64 37 1 38 13 49 1,461 24 2 . 34 32 25 1 32 15 2 709 31 1 14 385 41 95 55 939 37 135 11 5 20 106 42 1,668 26 2 . 68 15 3 2 20 16 33 896 56 1 44 436 13 39 48 486 10 39 6 3 50 34 2 1,039 9 1.67 2 19 11 100 40 16 39 32 22 14 116 34 12 19 1 2 14 193 53 .31 26 53 30 29 53 614 17 98 302 25 45 22 700 20 58 56 4 30 189 1 , 300 33 2.08 191 15 5 15 84 28 4 . 713 4 7 56 2.250 28 356 42 3.704 40 397 40 21 18 383 13 7 , 114 1 11.41 6 7 45 16 2.466 14 3 96 531 17 238 3.214 32 12 4 93 10 4,089 3 D . OD 4 43 4 58 366 19 59 53 28 43 36 479 36 10 31 8 30 595 41 96 5 32 58 506 14 81 18 38 57 31 505 43 1 25 60 20 643 37 ll03 10 55 83 12 3.338 47 5 36 603 23 339 7 4,199 51 24 162 5.328 21 8.55 129 59 5 46 15 19 1.963 51 3 15 361 109 53 2,515 18 187 41 12 11 27 35 3,213 38 5.15 9 41 .. 21 28 29 429 40 69 82 48 21 6 328 36 15 3 21 30 38 478 32 .77 12 59 2 30 4 59 374 23 60 122 28 75 25 531 1 14 21 2 30 10 3 755 48 1.21 3 18 2 15 3 37 94 54 15 27 33 3 15 100 12 4 20 2 15 4 46 142 21 .23 25 58 5 6 37 5 898 57 1 44 232 49 99 46 959 49 33 44 5 6 45 27 1,376 41 2.21 29 24 2 55 166 10 380 32 61 48 44 31 52 243 43 52 8 16 40 1,028 1 1,421 8 2.28 8.956 57 4.889 26 573 43 40.810 6 65 45 18.226 44 2.397 34 19.187 44 12,953 11 7,246 15 2,341 8 62,352 36 100.00 Note C: — In addition to the time for announcements separately shown above, a total of 10,121 announcements and 15 hours 20 minutes for an unreported number of announcements are included in the total commercial time, and 1,487 announcements and 4 hours 22 minutes for an unreported number are included in the total sustaining time. The time of these announcements is included in the program time according to the type of rendition. Footnote:— For percentage breakdowns of individual hour-items see Table 35A available from the FCC Accounting Department. shows that 64.7% was live talent (from national networks, 30% ; from regional networks, 4.2%; originated locally, 30.5%). It is also shown that 33.8% represented mechanical renditions (transcrip- tions, 21.9%; recordings, 11.9%). Sustaining announcements amounted to only 1.5%. Of the total time taken from national networks, 32.7% was com- mercial and 67.3% sustaining. Of the total live talent time taken from regional networks, 30% was commercial and 70% sustaining. Of the live talent programs origi- nated locally, 35.6% were commer- cial and 64.4% were sustaining. Of all transcription hours used, 30.8% were commercial and 69.2% were sustaining. Recordings ran 32.9% commercial and 67.1% sustaining. Announcements were 75.4% com- mercial, 24.6% sustaining. Types of Programs Broadcast by Classes of Station and Time Designation FCC Table No. 39A: Covering Week of March 6, 1938 Type of program No. of stations I. Commercial: Music Dramatic Variety Talks and Dialogues. . . . News Religious & Devotional. Soecial Events Miscellaneous TI III. Total I . No. of stations Sustaining: Music Dramatic Variety Talks and Dialogues News Religious & Devotional. Special Events Miscellaneous Total IT. No. of stations Total: Music Dramatic Variety Talks and Dialogues News Religious & Devotional . Special Events Miscellaneous 50,000 Watts or More Unlimited Part-time CLEAR CHANNEL % 29 10.887 20.787 8.603 6.989 4.026 .654 .196 .898 53 . 040 29 28.172 2.215 3.181 6.955 3.386 2.095 .658 .298 46.960 29 39 . 059 23 . 002 11.784 13.944 7.412 2.749 .854 1.196 14.400 16.165 11.945 6.526 1.057 1.450 .696 52 . 239 23.091 1.643 6.172 6.998 6.011 2.319 1.379 .148 47.761 37.491 17.808 18.117 13 . 524 7.068 3.769 1.379 .844 5,000 to 25,000 Watts Unlimited Part-time % % 8 9.902 12.227 8.036 5 . 009 2.818 1.679 .091 .924 40.686 37.061 1 .905 3.673 8.000 3.280 3.218 1.721 .456 59.314 46.963 14.132 11.709 13.009 6.098 4.897 1.812 1.380 10 11.160 6.873 4.212 3.721 2.752 4.540 .778 2.159 36.195 10 34.363 3.697 6.164 9.454 5.963 1.860 1.769 .535 63.805 10 45.523 10.570 10.376 13.175 8.715 6.400 2.547 2.694 Unlimited High Power Other % % REGIONAL Limited 8 6.450 13 . 069 7.531 5.486 3.606 .853 .209 1.268 38.472 36.649 2.358 4.007 8.463 4.076 2.929 2.374 .672 61.528 43 . 099 15.427 11.538 13.949 7.682 3.782 2.583 1.940 182 11.075 8.863 6.007 4.460 3.626 1.779 .814 1.589 38.213 184 37.920 2.929 4.439 7.579 4.624 2.430 1.382 .484 61.787 184 48.995 11.792 10.446 12.039 8.250 4.209 2.196 2.073 & Day % 62 16.227 2.031 2.267 3 . 546 2.586 2.806 .337 1.771 31.571 71 38.889 2.759 2.973 9.706 7.695 4.256 1.335 .816 68.429 71 55.116 4.790 5.240 13.252 10.281 7.062 1.672 2.587 Part-time % 36 15.396 3.586 5.959 3.028 1.991 2.165 .873 2.392 35.390 50 34.245 2.991 4.759 9.830 5.929 4.466 1.760 .630 64.610 50 49.641 6.577 10.718 12.858 7.920 6.631 2.633 3.022 TotalJII 100.000 100.000 100.000 100.000 100.000 100.000 100.000 100.000 Note: — Of the 629 responses accounted for in this table, 4 cover 2 stations each. Thus the table actually embraces data for 633 stations. LOCAL Unlimited Day Part-time All % % % classes % 180 33 46 598 12.112 13 . 439 18.428 12.419 1.998 .951 1.856 6.050 2.908 1.707 2.910 4.600 2.924 2.475 2.866 3.850 3.073 2.437 2.987 3.191 2.201 1.589 2.472 2.004 .978 .523 1.121 .766 1.693 1.781 2.352 1.669 27.887 24.902 34.992 34.549 180 34 51 629 45.799 50.063 38.154 40.034 3.496 3.699 2.969 3.064 4.489 3.213 4.575 4.237 6.880 5.832 6.621 7.559 5.842 5.706 5.655 5.355 3.422 4.400 4.135 3 . 150 1.529 1.411 1.694 1.442 .656 .774 1.205 .610 72.113 75.098 65.008 65.451 180 34 51" 629 57.911 63 . 502 56 . 582 52.453 5.494 4.650 4.825 9.114 7.397 4.920 7.485 8.837 9.804 8.307 9.487 11.409 8.915 8.143 8.642 8.546 5.623 5.989 6.607 5.154 2.507 1.934 2.815 2.208 2.349 2.555 3.557 2.279 100.000 100.000 100.000 100.000 BROADCASTING • Broadcast Advertising July 1, 1938 • Page 19 Ethridge Urges NAB to Gird For 1939 Legislative Deluge Farewell Message Calls for Industry to Prepare Facts Giving Accurate IN HIS valedictory as president of the NAB, a post he relinquishes July 1 to Neville Miller, Mark Eth- ridge, on June 28 addressed all broadcasters in a plea for aggres- sive cooperation and follow- through. Appraising the present situation, Mr. Ethridge said there will be much legislation introduced at the next session of Congress having to do with radio and he predicted some new legislation will be enact- ed. A strong NAB armed with facts, he declared, prevented en- actment at the session just ended of legislation proposing Govern- ment stations. In discussing what lies ahead, Mr. Ethridge declared that when the next session meets many of the 43 bills that died with the last session will be reintroduced. More- over, in all probability an entirely new radio law will come as a re- sult of hearings now being held and those still to be held by the FCC. Too Long a Guinea Pig "I don't believe anybody in radio so deludes himself as to believe that there will be no legislation in the next Congress," said Mr. Eth- ridge. "If he does, I can disillusion him. We will have legislation. No- body knows what form it will take — not even those who will suggest it. Without doubt, the Commission will propose legislation. It will need study on the part of the in- dustry to determine whether it is good or bad, and the industry will need to state its position before Congress as it has every right to do. The NAB is the only agency that can do that and it will be criminal if we do not do it." Asserting radio has been "a guinea pig and a political football long enough", Mr. Ethridge said it will continue to be both unless it supports adequately an organi- zation that can formulate and enunciate general policies for the industry. He said he personally be- lieved the Commission under its new leadership has endeavored to be constructive and has sought to eliminate, as far as possible "the political atmosphere". He urged cooperation with the Commission in working out a constructive pro- gram by expressing forcibly its agreement with or dissent from what the Commission proposes. "Whether broadcasters realize it or not, we are in that twilight zone where the whole future of radio in the United States is being determined," he said. "The individ- ual station is powerless to do any- thing about it except as he is armed with facts and with logic which he may put into the posses- sion of his Congressmen and Sen- ators. This summer is the time to do that. I am recommending to Neville Miller, the new president of the NAB, that his first major Picture of Radio act in office shall be to set the staff working upon the preparation of the whole picture of radio in this country so that it will be ready for the entire membership before the next session of Congress. We have the staff to do it now; we did not have the staff to do it in the past." Mr. Ethridge also covered the obligation of the broadcasting in- dustry to contribute its portion to the $250,500 radio education fund set up by the Federal Radio Edu- cation Committee. Calling it a "debt of honor", he said the in- dustry is obligated to pay $83,000 of the quarter-million dollar fund. The responses to the solicitation thus far, he said, have been "dis- appointingly small" but the NAB has pledged payment of the funds. He said the NAB has already paid $15,000 of the fund and that its treasury really cannot afford an- other payment. The balance, he de- clared, is up to the "individual sense of responsibility and the good faith of broadcasters and the industry as a whole." Discussing other industry prob- lems, Mr. Ethridge said that some work already has been done on the matter of ASCAP license renewals and that he had informed Mr. Mil- ler there is no more serious inter- nal problem than copyright. The musicians' problem is coming up again for negotiations, he said, and he would consider the NAB a "fail- ure unless we are better prepared to meet them than we were before". Lauds Selection of Miller Under the incoming president, Mr. Ethridge said he hoped to see an association that will not only represent the industry generally in matters of policy before the Commission and in Congress, but also be of utmost help to its mem- bers. Stating that Mr. Miller's nomination was made by another member of the board, but that he would have been "proud to nom- inate him", Mr. Ethridge pointed out that his selection was by unani- mous vote of the board. "I can say unreservedly that if the broadcasters will put their trust in him and in the board which they have elected to guide him; if they will support the or- ganization until it has had ample opportunity to demonstrate what it can do for the industry, they will come to feel, I am sure, that it is the best investment they could make." Hecker May Go Net HECKER PRODUCTS Corp., New York (Shinola), now using spot announcements on eight stations, is considering starting on a net- work and is looking for programs. Agency is BBDO, New York. Neville Miller Assumes NAB Office on July 5 NEVILLE MILLER, newly-elected president of the NAB, was in New York during the week of June 27 with Mark Ethridge, retiring pres- ident, to make the acquaintance of broadcasters in that area, includ- ing the networks. He plans to as- sume his office in Washington July 5, having already resigned as as- sistant to the president of Prince- ton University. Mr. Ethridge has asked the Ex- ecutive Committee of the NAB to meet in Washington July 6 to con- fer with Mr. Miller, who automati- cally becomes chairman of the executive committee and of the board of directors. Members of the committee, in addition to Mr. Ethridge, are Edwin W. Craig, WSM, Nashville; Walter J. Damm, WTMJ, Milwaukee; Frank M. Russell, NBC Washington vice- president; Herb Hollister, KANS, Wichita; John Elmer, WCBM, Bal- timore. NAB MAKES STUDY OF NEWS SCRIPTS BECAUSE of allegations of "biased news broadcasts", Mark Ethridge, retiring president of the NAB, on June 24 requested all sta- tions to submit to the trade asso- ciation scripts of all news broad- casts for the week of June 20. "The charge has been made seri- ously in quarters which cannot be ignored," Mr. Ethridge stated, "that a great many radio stations throughout the country are putting biased news broadcasts on the air. I do not believe it is true, but I am unable, for lack of information, to dispute the statement." In addition to the request for news scripts for the June 20 week, Mr. Ethridge also asked stations to submit any editorial broadcasts of any kind, together with other ma- terial, including remarks of radio commentators aside from those on the networks. Sunkist Budget Boosted ; New Disc Serial Placed CALIFORNIA Fruit Growers Ex- change, Los A n g e 1 es ( Sunkist oranges & lemons), sponsoring the six-weekly early morning half-hour transcribed Sunkist Time on 18 stations in Canada and United States for several months, will change its schedule effective July 9. The firm will continue the pres- ent series on a five-weekly basis, and on that date in addition will start a new weekly half-hour early morning transcribed adventure pro- gram The Boy Detective, written by Herbert R. Conner. The 52-episode serial, to be heard Saturdays on the same list of stations, is being produced by Lord & Thomas, Hollywood agency handling the account, with cutting by World Broadcasting System, that city. Firm in addition is spon- soring a thrice-weekly five-minute participation in Norma Young's Happy Homes on 3 Don Lee net- work stations (KGB, KFXM, KVOE), for its products division. The firm recently announced an in- creased advertising budget, with $1,000,000 to be spent for the sum- mer exploitation of oranges and lemons. Three New Locals Authorized by FCC Montgomery, Baker, Prescott Are Granted Facilities THREE new local stations were authorized by the FCC in decisions reached June 22 and announced June 27 — one each in Montgomery, Ala., Baker, Ore., and Prescott, Ariz. They brought to 28 the total number of new outlets, practically all of them locals, authorized by the FCC during the first six months of 1938. All of the June 22 grants are effective July 2. The new Montgomery station, to operate with 100 watts daytime on 1210 kc, was granted to a partner- ship consisting of John S. Allen and G. W. Covington Jr., each of whom has a 25% interest in WHBB, Selma, Ala., optioned last September along with the 25% interest of J. A. Hughes to Steve Cisler, manager of KTHS, Hot Springs, Ark., and H. A. Shuman, KTHS commercial manager. The WHBB sale has not yet been ap- proved by the FCC. Montgomery station's call letters will be WCOV. The new station in Baker, Ore., was granted to Louis P. Thornton, of Gresham, Ore., and was author- ized to operate with 100 watts night and 250 watts day on 1500 kc. It will be known as KBKR. Mr. Thornton formerly was dis- trict superintendent of the Cana- dian Pacific Railway in Portland. The Prescott grant went to the Southwest Broadcasting Co., con- sisting of Albert Stetson, R. L. Webb, C. D. Rhodes, George Nor- man Hoffman and C. E. Lawrence, local business and professional men. The station was authorized to operate with 100 watts night and 250 watts day on 1500 kc. In granting the new Arizona outlet, the Commission denied the application of W. P. Steuart, pub- lisher of the Prescott Courier, ask- ing for 100 watts full time on 1500 kc, holding that, while both appli- cants were financially, legally and technically qualified, the station proposed by Southwest "by reason of its greater power when operat- ing during daytime hours will af- ford a more satisfactory service to residents of the area of Prescott than the station proposed by W. P. Steuart." A grant to the Southwest Broad- casting Co. group was originally made in January, 1937, but the case was reopened for reconsidera- tion of Mr. Steuart's application. Call letters of KYCA had been assigned. KQV-WSMK Full Time FULL-TIME operation of KQV, Pittsburgh, and WSMK, Dayton, which hitherto have operated si- multaneously during daytime on 1380 kc. but divided time at night, was authorized by the FCC in a decision June 23 ordered effective July 2. Under the decision KQV, sister station of WJAS and operat- ed by H. J. Brennen, may operate with 1,000 watts until local sunset and with 500 watts at night, utiliz- ing a directional antenna. WSMK is authorized to use 1,000 watts day and night with directional an- tenna. The decision held there was adequate support in both cities for the full-time stations, but required KQV to use the lower power at night to safeguard WNBC, New Britain, Conn., on the same wave. Page 20 • July 1, 1938 BROADCASTING • Broadcast Advertising "Successful merchandising of grocery store prod- ucts requires judicious buying of advertising . . . buying based on making every advertising dollar pay its own way— quickly!" "Kroger chose kmox five years ago to "test" radio. The success of this "test" is evidenced by our con- tinued, consistent schedule on kmox — over 600 programs and 3,117 announcements. With the cur- rent schedule of 10 quarter hours weekly, kmox continues to carry the Kroger radio advertising in the important St. Louis market." JLES "CHIP" ROBERTSON, Radio Director for the Ralph H. Jones Company, Cincinnati, adds,— "Kroger store managers and their customers en- dorse our station selection. When surveyed they preferred kmox by an overwhelming majority." ADVERTISER, DEALER AND CONSUMER preference for KMOX is further evidenced by these facts: 1. Local radio advertisers spend more money with kmox than with the other two St. Louis network stations combined. 2. Entirely disregarding the tremendous "outside" coverage of its 50,000 watts, kmox has more listeners in St. Louis than all of the six competing stations combined ! KMOX 50,000 WATTS • ST. LOUIS • A CBS KEY STATION Owned and Operated by the Columbia Broadcasting System. Represented by Radio Sales: New York • Chicago • Detroit ■ Milwaukee • Birmingham • Los Angeles • San Francisco Bone Asks Courts For Speedy Trial Claims Suit Against Him Was Filed to Discredit Him ASKING that the $250,000 damage suit filed against him, his wife, KIRO, CBS and others [Broad- casting, June 15] be brought to trial as soon as possible, Senator Homer T. Bone (D-Wash.) in his answer charged the action was brought "maliciously" and for the purpose of discrediting him before the people of Washington. Louis A. Wasmer and Archie G. Taft, owners of KOL, Seattle, are the plaintiffs. The answer and affirmative de- fense, filed in Pierce County Su- perior Court, contained a general denial of the charges. The Senator asserted he has never had any financial interest in KIRO. Saul Haas, Collector of Customs of Seattle, and his wife also were named in the suit. In a separate answer, Mr. Haas denied the con- spiracy charges and asked dis- missal of the suit. Col. Arthur O'Brien of Seattle, who recently purchased WINS, New York, from Hearst Radio Inc., as attorney for KIRO, filed a motion to have the charges made more definite. The complaint had charged that Senator Bone and Mr. Haas, for- merly his secretary, conspired in November, 1935, to compel the Se- attle Broadcasting Co. to surren- der control of KOL and, in the event this could not be accom- plished, to "cause injury and ruin to plaintiff's business and prestige and destruction to the value of said radio station." Last winter CBS transferred its franchise from KOL to KIRO. Mr. Haas in his answer alleged that Mr. Wasmer and Mr. Taft, "manage, direct, control and use the facilities of half of all radio stations of the State licensed for commercial broadcasts." Stations listed besides KOL were KGY, Olympia; KGA and KHQ, Spokane; KRKO, Everett, and the "chain network service of KXRO, Aber- deen; KVOS, Bellingham; KELA, Centralia; KMO, Tacoma; KPQ, Wenatchee, and KIT, Yakima." Senator Bone in his affirmative defense brought out that he was a candidate for reelection to the Sen- ate and alleged that the action had been instituted at this time "not with any idea on the part of the plaintiff that it will recover any judgment herein, but maliciously and for the sole purpose of trying to discredit this defendant before the people of the State of Wash- ington, and with an endeavor to cause his defeat in the coming election." New Home of WFIL Dedicated NBC Cut-in Rates SUPPLEMENTARY agreements calling for standardization of rates for cut-in announcements sent out to affiliate stations about two months ago by NBC [Broadcast- ing, May 1] have been accepted by 110 of its 148 outlets. As 18 of the stations not heard from make no charge for this service, there are only 20 holdouts, according to NBC's stations relations depart- ment, which stated that the stan- dardization had been started as a sei'vice to network advertisers and that no pressure had been put on stations. FOUR THOUSAND guests, in- cluding national, state and city government officials, civic digni- taries, and industrial leaders par- ticipated in the dedication of the new WFIL studios and transmitter in Philadelphia June 17. Above (1 to r) are Herbert J. Tily, WFIL's chairman of the board, Samuel R. Rosenbaum, president, Philadel- phia's Mayor S. Davis Wilson, who threw the switch putting the new WFIL transmitter in operation, and Major Gladstone Murray, gen- eral manager of Canadian Broad- casting Corp. At right is illumi- nated entrance to WFIL's studios in the Wilder Building. Hosts were Messrs. Tily, Rosenbaum, and Don- ald Withycomb, WFIL general manager. Among the guests were Senator James J. Davis, Gov. George H. Earle, Admiral Watt T. Cluverius, Commandant of the Philadelphia Navy Yard, and Phil- lip Staples, president of the Bell Telephone Co. of Pennsylvania. There were 17 special broadcasts during the day-long celebration, in- cluding salutes over NBC, Mutual and Canadian Broadcasting Corp. WESLACO STATION SALE IS APPROVED OWNERSHIP of KGRV, Weslaco, Texas, operating with 1,000 watts full time on 1260 kc, passes into new hands July 2 under a decision of the FCC June 22 authorizing the transfer to O. L. Taylor, Gene A. Howe and T. E. Snowden. Mr. Taylor is president of the Plains Radio Broadcasting Co., licensee of KGNC, Amarillo, and KFYO, Lub- bock, Texas. Mr. Howe is president of the Globe-News Publishing Co., publishing the Amarillo Globe- News, Lubbock Avalanche and other newspapers. Mr. Snowden is a lumberman of Atchison, Kan. The purchase price was $54,000, the property being bought from M. S. Niles heading a group of stockholders. Mr. Taylor and Mr. Howe will each hold 107 shares of stock in the new KRGV Inc., and Mr. Snowden will hold 106 shares. It is planned under the new owner- ship to establish new remote con- trol studios in Harlingen and Mc- Allen, with Mr. Taylor becoming general manager and Mr. Niles remaining with the station for two years. Charges on Programs, Especially Lottery, Lead To Temporary Renewal ANOTHER batch of temporary license renewals based largely on program complaints, was an- nounced June 23 by the FCC. Becoming particularly active on alleged "lottery" programs involv- ing purported variations of the "Bingo" game, the FCC designated several license renewals for hear- ing because of complaints involv- ing such programs. KGGC, San Francisco local, was granted a temporary renewal and set for hearing because of alle- gations of lottery broadcasts, al- leged lease of station facilities, alleged illegal sale of the station to S. H. Patterson and William C. Grove, alleged objectionable medical and labor programs and purported solicitation of funds. WMBC, Detroit, was designated for hearing because of a purported game of chance program described as "Finwald" and WAAB, Boston, was given a temporary renewal because of complaints involving purported lottery programs on al- legations made by Lawrence J. Flynn, according to Commission records. FCC xMay Issue Political Formula Arnoux Petition Starts Study Of the Campaign Dilemma AS A RESULT of a petition filed by Campbell Arnoux, manager of WTAR, Norfolk, Va., the FCC is considering preparation of rules and regulations to aid broadcast stations in solving the perpetual political dilemma arising out of purportedly vague clauses in Sec- tion 315 of the Communications Act. Chairman McNinch announced June 23 that the Commission had considered the matter of campaign broadcasts at its June 22 meeting and that it is studying the advis- ability of providing formula for guidance of stations in handling the delicate situations that arise frequently during primary and election campaigns. Mr. Arnoux's petition, filed June 21 by his attorney, Eliot C. Lovett, pointed out that Section 315 re- quires the FCC to make rules and regulations covering campaign broadcasts but that no such rules had ever been handed down al- though the statute was enacted June 19, 1934. He claimed that be- cause the FCC "had been remiss in its duty under the law, all sta- tions are in constant jeopardy and in danger of being penalized if their own interpretation be chal- lenged by a dissatisfied candidate." Troublesome Phrases Among phrases in the law which he characterized as vague and sus- ceptible to various interpretations were: "legally qualified candidate"; "use" of broadcast facilities; "equal opportunities". Particularly dangerous, he said, is the section which reads: "Provided that such licensee shall have no power of censorship over the material broad- cast under the provisions of this section." He explained that he in- terpreted this sentence under the theory that no statute can condone the commission of a felony (crim- inal libel or slander), thus assum- ing the right to delete statements deemed libelous or slanderous. With primary campaigns in many parts of the nation, Mr. Arnoux said the need for promulgation of rules and regulations is vital at this time. WTAR, he added, fol- lows a rule of "first come, first served" as to any or all available time. FREE & PETERS Inc. reports that its New York and Eastern billings for June, July and August, 1938, show a substantial increase over the same months of 1937. Scheduled billings for the period, compared with actual vol- ume last year, show increases for June of 5%, July 13%, August 40%. Changes KXBY to KITE AS THE first moves in his task of reorganizing KXBY, Kansas City, Manager D. E. (Plug) Ken- drick has procured from the FCC, effective July 1, authority to change call letters to KITE and has appointed Eugene C. (Gene) Wyatt as commercial manager. Mr. Wyatt for the last four years has been with KPRC, Houston, and before that was with various sta- tions in the South. Also appointed was Everett L. Dillard as technical supervisor and as managing direc- tor of First National Television Inc., school adjunct of the station. Mr. Kendrick took over the man- agement of KXBY in latter May. KVAK are the call letters assigned by the FCC for the new station recently authorized at Atchison, Kan. [Broadcasting, June 15]. Page 22 • July I, 1938 BROADCASTING • Broadcast Advertising A distinguished professor used to say that "the human mind has an infinite capacity to resist the inculcation of knowledge." NBC holds that this is onlv a part truth. It is true that people resist "forcible feeding" methods in education. But NBC has repeatedly proved that the public readily absorbs information — if it is interestingly presented. In providing educational programs, NBC always considers the nature of radio, and the nature of people. Nothing is so easy to walk out on as a radio program. Nothing will be followed more carefully if properly planned. Calls for Special Resources To interest and educate calls for the highest skill of persons thoroughly versed in the complex pro- fession of broadcasting. The successful application of such skill requires large expenditures and ac- cess to special talent. NBC proudly points out that about one fifth of its time on the air is educational. But NBC takes even more pride in the all-important fact that an immense number of people listen to its educa- tional programs, because they are interesting. NBC s fixed policy is to provide as much cultural activity as it appears the public will absorb. Some of NBC's Educational Features AMERICA'S TOWN MEETING OF THE AIR — A full hour discussion of important questions of the day by leading authorities. (Broadcasts during the summer from sum- mer sessions of leading universities.) NBC MUSIC APPRECIATION HOUR- Dr. Walter Damrosch's famous program has recently concluded its 10th season. UNIVERSITY OF CHICAGO ROUND TABLE — Specialists discussing contempo- rary issues informally. THE WORLD IS YOURS - Dedicated to the increase and diffusion of knowledge among men, presented in cooperation with the U. S. Office of Education. NBC HOME SYMPHONY -The listener joins program as a member of the orchestra. GREAT PLAYS -The chronological de- velopment of the drama, illustrated by rep- resentative great plays. NBC MUSIC GUILD— Works in the larger forms for smaller instrumental groups. THE CHILD GROWS UP - Presented in cooperation with the Children's Bureau of the Department of Labor. SCIENCE ON THE MARCH- Discussion of progress in the fields of scientific endeavor. YOUR HEALTH— Dramatized health mes- sages, presented in cooperation with the American Medical Association. THE STORY BEHIND THE HEADLINES — History behind contemporary events. THE DEVIL TAKES THE HINDMOST— Applying psychological principles to our everyday problems. NBC RADIO GUILD - Revivals of plays that have had general acceptance. FUN IN MUSIC -Fun while learning to play musical instruments. SCIENCE VERSUS CRIME -How science helps to combat crime. AMERICAN PORTRAITS - Outstanding personalities in American History. CAMPUS COMMENT— The Campus atti- tude toward student and public problems. AMERICA'S SCHOOLS-What is happen- ing in the educational world. ADVENTURE IN READING -The stories behind the authors of good books. SCIENCE IN THE NEWS -News in the world of science. THE ROVING PROF.-Little known side- lights of life in the Orient. MADRIGAL SINGERS - Early vocal and instrumental music. EDUCATION IN THE NEWS -Presented in cooperation with U. S. Office of Education. STUDENT SCIENCE CLUBS - Students interview scientific experts. FLORENCE HALE'S RADIO COLUMN— Heart to heart talks with parents and teachers. PULITZER PRIZE PLAYS -Contemporary American dramatic literature. NATIONAL BROADCASTING COMPANY The World's Greatest Broadcasting System A SERVICE OF THE RADIO CORPORATION OF AMERICA BROADCASTING • Broadcast Advertising July 1, 1938 • Page 23 Government Use of Waves Criticized; Jolliffe Tells of Television Advance Wages-Hours Act Touches Radio in Certain Portions Maximum Hour Clause Among Those Affecting Stations ALTHOUGH the Fair Labor Stan- dards Act of 1938, better known as the Wages and Hours Law, is in- tended primarily to apply to the production of goods for interstate commerce, legal experts consulted by Broadcasting point to certain definitions of the Act as indicating that it may apply to radio and ad- vertising services. The term "com- merce," for example, is defined in the Act to mean "trade, commerce, transportation, transmission, or communication among the several States or from any State to any place outside thereof." Because the radio and advertis- ing fields are known to pay well above the minimums set forth, the minimum wage provisions are not believed to affect many employes in those fields. The maximum hour provisions however, may require adjustments in a few instances, and will require compliance with pro- visions for the maintenance of de- tailed records. Classes Exempt Definitely exempt from opera- tions of both wages and hours pro- visions is "any employe employed in a bona fide executive, adminis- trative, professional, or local re- tailing capacity, or in the capacity of outside salesmen (as such terms are defined and limited by regula- tions of the Administrator)." What employes or classes of employes in a radio station or an advertising agency will be so classified remains to be seen after the Act becomes effective and the Administrator be- gins operating. The Act goes into effect 120 days after the President's signature, which means some time next Oc- tober, and is to be administered by a new Wage and Hour Division in the Department of Labor under an administrator to be appointed by the President. Subject to Civil Ser- vice regulations, the Administrator may establish regional, local or other agencies, and he or his des- ignated representatives may inves- tigate data regarding the wages, hours and other practices of em- ployment in any industry subject to the Act. Minimum wages set forth are not less than 25 cents an hour for the first year, not less than 30 cents an hour for the next six years and not less than 40 cents an hour after the seventh year. The maximum hours provision specifies a maximum workweek and prohibits the employment of any employe for any longer period unless he is paid overtime at a rate not less than XV2 times his regular pay rate. During the first year the permissible workweek is established at 44 hours; during the second year 42 hours; thereafter, 40 hours. No general limitation on daily hours is specified and presumably the total hours in the prescribed workweek may be distributed among the days of the week as the necessities of the work require. The hours provision contains two limited groups of exemptions. The first permits employment without the payment of overtime up to 12 OBJECTIONS to the preponder- ance of allocations of ultra-high frequencies from 100,000 to 300,000 kc. to Government services under FCC General Order No. 18 were raised by representatives of pri- vate communications companies at hearings on the order held June 20-23 before a special committee of the FCC comprising Chairman McNinch and Commissioners Sykes and Walker. Ultra-high frequency broadcast- ing, assigned to lower bands, did not come into the discussions which covered all the service allocations to services between 10 and 300,000 kc. promulgated under the order of Oct. 13, 1937, to go into effect exactly a year later. [Complete table of allocations was published in the 1938 Broadcasting Year- book]. Television allocations, how- ever, were considered in detail with Dr. C. B. Jolliffe, chief of the RCA frequency bureau and former FCC chief engineer, out- lining the present and prospective status of television. It was the main contention of the company representatives — who included spokesmen for RCA Com- munications, Mackay Radio & Tele- graph Co., Aeronautical Radio, Press Wireless and International Business Machines Corp. — that more of the 100,000-300,000 kc. band should be left open for re- search and experimentation with- out any allocations to specific services. Most of the testimony indicated there was little objection to the as- signments below 100,000 kc, and the hearing was confined to con- hours in any workday or 56 hours in any workweek for particular limited periods in certain cases: Where there is a collective bargain- ing agreement with a labor union, certified as bona fide by the Nation- al Labor Relations Board, and the union agreement limits employ- ment to 1,000 hours during1 any 26 consecutive weeks, or to 2,000 hours during any 52 consecutive weeks, the employer may during such periods require his employes to work up to 12 hours a day or 56 hours a week without paying over- time. Where the Administrator de- termines that a particular indus- try is "of a seasonal nature," the employer may require work up to 12 hours a day or 52 hours a week without payment of overtime for not more than 14 workweeks. The second group of exemptions in- cludes specified industries, such as dairying, canning, etc., and ob- viously does not apply to radio. The NAB reported June 24 that it had secured an informal opin- ion from Gerald D. Reilly, solicitor of the Department of Labor, that the wage and hour law would af- fect the broadcasting industry, ex- cepting bona fide executives, ad- ministrators and professional workers and employes acting in a local retailing capacity. Mr. Reilly told the NAB the ad- ministrator could appoint a wage board representing the broadcast- ing industry, broadcasting labor and the public, but he said the administrator probably will be so busy with the so-called sweated industries that he will not likely turn to radio for some time. sideration of the bands from 60,- 000 to 300,000 kc. It was the main contention of those representing fixed services, such as communi- cations and aviation, that there was a paucity of assignments for their future development above 100,000 kc. Jolliffe on Television While stressing that no forecast of public acceptance of television could be definitely made, Dr. Jol- liffe told the June 21 session only minor obstacles stand between final determination of television standards in regard to transmis- sion and reception equipment and methods so they can be arrived at in a comparatively short time. He told of the present status of television and outlined steps in the improvement of the art of tele- vision in the past few years. He stated that from his observations last spring in Europe, particularly England, the United States is pro- ducing as good, if not better, vis- ual broadcasts than foreign na- tions. Dr. Jolliffe denied that television is lagging behind other services and emphasized that its problems were more complicated than those of any other radio service. He said that with present knowledge television transmitters with a power in the neighborhood of 10,- 000 watts could be built up to 70 megacycles, but between 67 and 72 megacycles the efficiency falls off and the power is limited to about 5,000 watts. Above 72 to 108 megacycles experimental transmit- ters have been able to use around 1,000 watts, but above that, in the frequencies beyond 150 megacycles, only a few watts output can be used. He cited that future devel- opments of tubes may change this picture. The large allocation to tele- vision, particularly in the ultra- high band above 100 megacycles, was criticized by Walter Lemmon, teletype engineer of the Interna- tional Business Machines Corn., during his testimony June 22. He said a single television band of 6,000 kc. would produce more than 1,000 telegraphic multiplex chan- nels and asserted other services in radio needed the space badly. He endeavored to show that television was a long way off and that other services could not be deprived of the space. Mr. Lemmon also warned the FCC that the high cost of tele- vision stations, such as the $500,- 000 CBS transmitter, atop the Chrysler Bldg. in New York, would inevitably lead to a monopoly. He stressed that only one or two com- panies could afford to make such investments and as a result a mon- opolistic condition would be cre- ated. RCA General Attorney Frank Wozencraft, in cross-examination, however, pointed out that a num- ber of companies, including NBC. CBS, Philco, Farnsworth and others, were engaged in television testing today. APPLICATION to the FCC for the sale of control of WHEF, Kosciusko, Miss., to Roy L. Heidelberg, owner of hotels in Jackson, Miss., and Baton Rouse, La., has been withdrawn by J. E. Wharton. Mr. Heidelberg re- cently bought a minority interest and later applied to buy the remainder for a reported price of $10,000. Jolliffe, Heising Named Nominees to IRE Post DR. C. B. JOLLIFFE, chief of the frequency bureau of RCA and for- mer chief engineer of the FCC, and A. A. Heising, radio research engineer of the Bell Laboratories, have been nominated for the 1939 presidency of the Institute of Ra- dio Engineers. Balloting will take place by mail this fall and votes will be counted in November. Nominated for the honorary vice-presidency, which annually goes to a distinguished foreigner, were Dr. P. O. Pedersen of the University of Denmark and G. A. Mathieu, managing director of Polski Zaklady Marconi of Poland. Six directors nominated, three of whom are to be elected for three-year terms, are H. A. Chinn, CBS; Virgil M. Graham, Hygrade Sylvania Corp.; R. A. Hackbusch, Stromberg-Carlson Co.; F. B. Llew- ellyn, Bell Laboratories; A. F. Murray, Philco Radio & Television Corp.; B. J. Thompson, RCA Mfg. Co. Jett Named to Board FCC Chief Engineer E. K. Jett has been designated as the Com- mission's representative on the In- terdepartmental Radio Advisory Committee, succeeding Commis- sioner T. A. M. Craven, who served on it while chief engineer. The committee comprises radio experts of the Federal departments and bu- reaus who aid in formulating gov- ernmental policies regarding tech- nical phases of radio. Its chairman is Judge E. O. Sykes of the FCC and its secretary is Gerald C. Gross, chief of the FCC's Inter- national Section. Royal Lace to Resume ROYAL LACE Paper Works, Brooklyn, N. Y. (Roylies, lace paper doilies), is making plans to resume its five-minute transcrip- tion campaign in the fall. Frequen- cy will vary with stations, discs to be heard, one, two or three times weekly on a list of 15 or more sta- tions. Agency is Lawrence C. Gum- binner, New York. TED DENTON, CBS Hollywood audio engineer, holding the photo- graph that won him first prize of $25. in the recently concluded con- test for the best picture of Colum- bia Square, new West Coast head- quarters of the network. The contest was limited to employes of CBS Hollywood studios. Photo is titled "Opening Night". Page 24 • July I, 1938 BROADCASTING • Broadcast Advertising 12 Stations Accept Spot Market Plan Rambeau Polishing Details of Major Market Promotion NEW to station representation is Major Market Spot Stations, a plan of merchandising service and representation designed to stand- ardize market data of regional stations in 20 to 24 key markets throughout the United States. Devised by Wil- liam G. Rambeau, of William G. Rambeau Co., [Broadcasting, Mr. Rambeau J u n e 15], the plan has been accepted by 12 re- gional stations since its recent presentation. MMSS (trade mark of the plan) will be financed jointly by the sta- tions and the Rambeau firm which will pay 16% % of the net total of commissions received while the sta- tions will pay 2%% of the net volume of their national spot busi- ness. This separate promotion fund will be administered in the interest of MMSS and a monthly account- ing of all expenditures will be made to participating stations. On this basis, 20 major market stations with an average of $100,- 000 net volume of business each will put $100,000 in the research, sales promotion and advertising fund. Included is the annual ex- penditure of $12,000 for the pub- lication and maintenance of the Major Market Radio Manual which will supply advertisers and agen- cies with standard, up-to-the-min- ute data on key markets. Needs of Spot Radio During the presentation of MMSS to station managers, Mr. Rambeau stressed that spot radio is getting but 4M>c of the national advertising dollar, while networks get 10c and newspapers 27c. Stat- ing that on a typical network sta- tion, 39 quarter-hours of evening time bring the station $1,248 net, while the same time on a spot basis would net the station $2,085, Mr. Rambeau emphasized that if only one half of the difference were charged to sales costs the station would pay twice as much for net- work- sales as for spot sales. The needs of spot radio are a better organized sales plan, more creative selling, better servicing of accounts, sales promotion of au- dience tested programs, extra push to counteract summer slump, more effective promotion of tran- scription sales, organized market research and analysis, and a gen- eral advertising campaign, accord- ing to Mr. Rambeau. A unique feature of MMSS is the maintenance of a program de- partment to promote the sale of "audience tested" features and act as a clearing house for the ex- chanee of program information. MMSS will maintain a transcrip- tion library of available station programs. "The purpose of our program department", Mr. Ram- beau said, "is to make the MMSS stations individually and collec- tively the best known test stations in the United Stales." Sales promotion will include a station manual of standardized data made by the MMSS research and sales department. A condensed edi- RUNS BY RADIO Texas Sponsor Uses Air to Boost Candidacy A WOMAN announcer interviews passengers on the Zipper's run be- tween Villa Grove and Tuscola, 111., for WDZ, Tuscola. The 15-minute Woman-on-the-Train program, now sponsored, is broadcast by short- wave direct from the train, and was originated by Manager Clair B. Hull when he discovered Tus- cola's heaviest traffic passed over the rails and not the streets. It is one of the oldest features on WDZ's schedule, although original- ly announced by a man. TRUMAN BRADLEY, announcer of the CBS Ford Symphony Hour has been signed by M-G-M to a film-radio contract and will go to Hollywood this fall. W. LEE O'DANIEL, Texas flour mill owner and radio sponsor, is demonstrating the selling power of radio as he uses WBAP, Ft. Worth, to promote his candidacy for governor. When Mr. O'Daniel announced his candidacy, newspapers steered off, not taking the announcement seriously. But when he opened his campaign in Waco recently to a crowd of 15,000, eyes opened. Ra- dio had been used solely to build up the campaign opener. Texas papers now. are sending their men to cover the showman's campaign tour, during which Mr. O'Daniel drives into a community with his luxurious sound truck, parks on the courthouse square, and intersperses his talk with music by the Hillbilly Boys, a part of his regular WBAP flour pro- gram. Radios Are Most Popular Appliances On Rural Projects, Government Finds RADIO SETS are the most popu- lar electrical appliances with cus- tomers of electrical projects financed by the Rural Electrifica- tion Administration, according to a survey of 46 REA projects now in operation. Seventeen of every 20 farm homes on these power lines have radio sets, the REA figures reveal. They were, obtained from question- naires distributed to 26,950 farm and residential customers,* with a 64% return of questionnaires. All projects surveyed had been in op- eration an average of eight months. Geographical distribution was suf- ficiently wide to be representative of every principal region. On 38 of 46 projects surveyed, radio ranked first in popularity among electrical appliances, and was a close second on eight other projects. In the case of eight projects, radio saturation amounted to 90% and over; on 20 projects the per- centage was 85-90; on 12 projects, tion of the manual will be issued salesmen and stations. A radio ad- vertising directory and individual station folders will be distributed. Mailing pieces which will define and explain spot broadcasting will be sent to advertisers, schools, and the general public. MMSS, which has been endorsed by leading advertisers and adver- tising agency executives, will be in full swing by Sept. 1, according to Mr. Rambeau, who has moved his family to New York and will head the firm's New York office. The Chicago office will be directed by William H. Cartwright. Denying that he was trying to form a spot radio network, Mr. Rambeau said that he would favor no sales plan that might detract from the flexibility of spot radio, which he considered its greatest asset. "While the grouping of key stations for standardization of material will be the means of se- curing contracts for the entire group," he said, "the Rambeau or- ganization will promote each sta- tion on its merits." 80-85%; on five projects, between 70% and 80%, with one showing a percentage of only 64. The REA found only slight vari- ations in radio saturation among REA projects in various part.s of the country. The Ohio Pioneer project shows the heaviest concen- tration with 95%. Next are Wright Co., Iowa, and Rutherford Co., Tennessee, with 90.6%. An Okla- homa project shows 89.8%, a Georgia project, 89%, Bonner Co., Idaho, 88.7%. These figures compare with the estimate of the American Insti- tute of Public Opinion [Broad- casting, Jan. 1] which showed that 56% of all American farms had radios at the beginning of this year. This 56% was considered by the Institute as a remarkable in- crease in rural radio saturation in- asmuch as the 1930 census figures showed only 21%. Costs Cut Down, Too The REA explains that its sta- tistics do not reveal the full effect of rural electrification on radio re- ception. It points out the cost of operating sets has been reduced; qualitv and power of reception have been improved; high line en- ergy has added to convenience and reliability. These changes, according to REA, leave radio an inexpensive but dependable instrument contrib- uting to the culture, education and entertainment of the farm family. It brings crop and market infor- mation to the farmer, who previ- ously waited days and weeks for such news. Radio repays its cost many times, REA claims. While the survey covered 56 op- erating projects as of April, 1938, the REA now has some 250 proj- ects in actual operation. In the June issue of Rural Elec- trification News, REA organ, John W. Studebaker, U. S. Commission- er of Education, writes that ex- perience indicates radio is almost always the first appliance put on newly-electrified farms. ALASKAN STATION GRANTED BY FCC CENTRAL Alaska's first broad- casting station, to be located in Fairbanks and to operate full time with 1,000 watts on 610 kc, was au- thorized by the FCC June 18 — the first new station grant to be made this year without a hearing. Presi- dent of the Midnight Sun Broad- casting Co., holder of the construc- tion permit, is Capt. A. E. Lath- rop, a leading busines man of Alas- ka and a pioneer mining man who is reputed to be a millionaire. He holds 224 of the 250 authorized shares of stock. Call will be KFAR. Capt. Lathrop is publisher of the Fairbanks News-Miner and presi- dent of the First Bank of Cor- dova, Alaska; the Cordova Com- mercial Co., department store; the Glacier Sea Foods Co., salmon packers of Cordova; the Lathrop Co., operating apartment houses and motion picture theaters in Fairbanks, Anchorage and Cor- dova, and the Healey River Coal Corp., Suntrana, Alaska. Associat- ed with Capt. Lathrop in the ven- ture as minority stockholders are Miriam Dickey, his private secre- tary; Don M. B. Alder, manager of the Empress Theater, Fair- banks; Paul J. Rickert, owner of the Fairbanks Gardens; Arthur S. Brown, Fairbanks jeweler, and Ed- ward F. Medley, Seattle attorney. Ethyl Testing ETHYL GASOLINE Corp., New York (petroleum products) , using radio for the first time, on June 26 started a test campaign on KFWB, Hollywood, with a weekly 45-min- ute variety show, Curtain Calls. Contract is for 13 weeks with op- tion. It is understood that the pro- gram will be released transconti- nental^ over CBS if test is suc- cessful. Paul McElroy, advertising- manager of Ethyl Corp. New York, was in Hollywood to supervise start of the series. Featured on the show are Leon Leonardos orches- tra, Paul Keats, Alice King and Christine Wells, vocalists. Lee Coo- ley produces the program and is also master-of-ceremonies. Agency is Pacific Market Builders, Los Angeles. Musterole's Fall Plans MUSTEROLE Co., Cleveland, on Oct. 10 will start Carson Robison and His Buckaroos on a 34-station NBC-Blue network, to be heard for a half -hour on Monday evenings. The new show will add a script continuity to the hillbilly theme. It will also be heard by transcription on WLW, Cincinnati, on Tuesday evenings, and other transcription stations may be added during the winter. Agency is Erwin, Wasey & Co., New York. Finance Firm on 15 NATIONAL FUNDING Corp., Los Angeles (finance), a heavy user of radio time, on June 15 started for 52 weeks participation five times weekly in Going Places, on KFI, that city. Firm in addi- tion is using from five to 15 spot announcements daily on KFRC KHJ KGB KERN KPMC KMJ KFAC KMPC KEHE KGFJ KROW KLS KFXM KFOX. Smith & Bull, Los Angeles, has the ac- count. BROADCASTING • Broadcast Advertising July 1, 1938 • Page 25 ain ma- Dr. Dellinger Television Leads Discussion Topics At IRE Meeting Nine Papers on Visual Radio Heard by 1,500 Engineers TELEVISION, far more advanced as a technical reality than as a commercial possibility, and ultra- high frequencies, wer< jor topics of dis- cussion at the 13th annual con- vention of the In- stitute of Radio Engineers in New York, June 16- 18, with two af- ternoon sessions devoted entir ely to television. Nine papers on the year's developments in visual broadcasting were on the agenda, and some engineers took time out to visit the new Kolorama Labora- tories in Irvington, N. J. to view its television equipment. It was the largest convention ever held by the IRE, with more than 1,500 members attending and with a program of 49 papers that necessitated some simultaneous sessions. The papers covered all aspects of radio engineering from highly theoretical research studies to practical applications. Prizes Awarded Haraden Pratt, of the Mackay Radio & Telegraph Co., IRE presi- dent, presented three awards. The annual Institute Medal of Honor went to Dr. John H. Dellinger, ra- dio chief of the Bureau of Stand- ards, for his contributions to the development of radio measurements and standards, his researches and discoveries of the relation between radio wave propagation and other natural phenomena, and his lead- ership in international conferences on telecommunications. The Morris Liebmann Memorial Prize went to George C. South- worth, Bell Laboratories, for his theoretical and experimental in- vestigations of the propagation of ultrahigh frequency waves through confined dielectric channels and his development of a technique for the generation and measurement of such waves. The special prize of $100 for the best paper of sound technical merit published in the IRA Proceedings during 1937 was awarded to A. L. Samuel, Bell Laboratories, for his paper on "A Negative-Grid Triode Oscillator and Amplifier for Ultra- High Frequencies". Among papers of greatest inter- est to broadcast engineers were: a description of the transmitter of WHAS, Louisville, first commercial transmitter utilizing the Doherty high-efficiency amplifier installed in a completely new plant de- signed for expansion from 50 kw. to 500 kw., given by W. H. Do- herty, Bell Laboratories, and O. W. Towner, WHAS chief engineer; a paper on design requirements for broadcast studio audio-frequen- cy systems, by H. A. Chinn, CBS; a discussion of recent developments in radio transmitters, by J. B. Coleman and V. E. Trouant, RCA; a paper on the radio-frequency voltages encountered by the insu- lating material of broadcast tower antennas, by G. H. Brown, RCA; a description of the technical Exhibitors at IRE Convention Products of some 25 manufac- turers were displayed at the IRE convention held June 16-18 in New York. Of special interest to radio engineers were the following ex- hibits : Amperex Electronic Products, Brooklyn — Water-Cooled transmitting tubes (846, 858B, 220C, 232B) and air-cooled tube (279A). American Transformer Co., Newark — Precision audio transformers with 80 db magnetic shields, gas-filled audio compon- ents, crest rectifiers and thyraton con- trolled voltage regulators. Fairchild Aerial Camera Corp., Jamaica, N. Y. — Disk sound-recording equipment and sound-reproducing equipment. General Radio Co., Cambridge, Mass. — 732-B distortion and noise meter and type 732-P1 range extension filters for distor- tion measurements at six different frequen- cies (50, 100, 400, 3000, 5000 & 7500 cy- cles) ; also oscillators, standard signal gen- erators, condensers, resistors, amplifiers, bridges and other audio-frequency and ra- dio-frequency instruments. United Transformer Corp., New York — Equalizer panels, modulation transformers, linear standard-audio components, ouncer series high-fidelity units, varitran voltage control devices, and nemo and monitoring amplifier kits. RCA Mfg. Co., Camden — New direction- al microphone with its long-range pickup, distortion measuring equipment, phase meters, portable amplifiers, and recording and play-back equipment. Weston Electrical Instrument Corp., Newark — Portable and panel type electrical measuring instruments and accessories. Isolantite Inc., Belleville, N. J. — Ceramic insulators, inductance forms, strain insul- ators, co-axial transmission line and fit- tings. Western Electric (Graybar) New York — Terminal of synchronizing equipment for broadcast purposes. Daven Co., Newark — Universal gain set type 685, potentiometers, rotary switches, attenuators, volume indicators, faders and output meters. Ferris Instrument Corp., Boonton, N. J. — Signal generators and microvolters, noise and field strength meters, and r. f. cali- brators. American Lava Corp., Chattanooga — Low loss ceramic material for transmit- ters, insulators for instrument manufac- tures, condensers and resistors. Cornell-Dublier Electric Corp., S. Plain- field, N. J. — Capacitors, mica, paper, wet and dry electrolytics. equipment of the new KYW stu- dios, by A. G. Goodnow, Westing- house; a study of effects of iono- sphere storms on radio transmis- sion, by S. S. Kirby, N. Smith and T. R. Gilliland, Bureau of Stand- ards; a talk on factors affecting selection of a transmitter site, by W. B. Lodge, CBS. A new antenna system designed for noise reduction was explained by V. D. Landon and J. Reid, RCA; W. S. Duttera, NBC, discussed tests made on coaxial transmission- line insulators; a system of re- cording on lacquer-coated discs for immediate reproduction was de- scribed by H. J. Hasbrouck, RCA, who also discussed a new high- fidelity pickup for reproducing lat- er records; R. N. Harmon, West- inghouse, described the low-angle antenna array of KDKA; the ex- perience of NBC in developing mo- bile field intensity measuring equipment from 1932 to the pres- ent was related by W. A. Fitch, NBC; automatic selectivity control responsive to interference was des- cribed by J. F. Farrington, of the Hazeltine Corp., and C. G. Dietsch, NBC, described the operating char- acteristics o f radio - frequency transmission lines as used with ra- dio broadcasting antennas, using the new W3XAL shortwave trans- mitters as an example. Television papers included: A study of the various types of video- frequency detectors, by W. S. Bar- den, RCA; a discussion of the problems encountered in building the RCA-NBC television mobile units, by John Evans and C. H. Vose, RCA, and H. P. See, NBC; an explanation of the DuMont television system, by T. T. Gold- smith Jr., DuMont Laboratories; a description of the image Icono- scope, with a sensitivity six to ten times greater than that of a stan- dard Iconoscope, by V. K. Zwory- kin, H. lams and G. A. Morton, RCA, with R. B. Janes and W. H. Hickock, RCA, discussing recent improvements in Iconoscope design. Contrast in Kinescopes, the art of obtaining clear contrast in im- ages, especially through the reduc- tion of halation, was discussed by R. R. Law, RCA. L. S. Nergaard, RCA, gave a theoretical analysis of single side band operation of television transmitters. H. A. Wheeler, Hazeltine, described wide- band amplifiers for television. Dr. Zworykin and J. A. Rajchman, RCA, discussed the design and per- formance of electrostatic electron multipliers. Broadcast Engineers Attending T. S. Baker, Hearst Radio ; A. W. Ball- ing, WHAM; M. Bates, KOIL-KFAB ; F. Bauer, KWTO-KGBX ; L. S. Bookwal- ter, KOIN-KALE ; R. A. Bradley, CBS; W. A. R. Brown, NBC ; M. W. Bullock, KOIL ; J. E. Burrell, NBC ; L. H. Carr, KSTP; A. B. Chamberlain, CBS; H. A. Chinn, CBS ; R. W. Clark, NBC ; M. H. Clarke, WHEC ; L. R. Clements, CBS ; N. J. Close, NBC; E. K. Cohan, CBS; R. D. Compton, NBC ; K. R. Cooke, WGBI ; C. G. Dietsch, NBC ; F. M. Doo- little, WDRC; G. Driscoll. WHAM; V. J. Duke, NBC ; R. S. Duncan, WHP ; W. S. Duttera, NBC ; J. N. Dye, CBS ; W. C. Ellsworth, KYW ; J. B. Epperson, WNOX-WMPS; W. A. Fitch, NBC; K. E. Flanter, WHN ; M. Freundlich, CBS ; D. W. Gellerup, WTMJ ; L. H. Gilbert, WNBF ; E. D. Goodale, NBC ; J. H. Greenwood, WCAE ; J. L. Grether, WTAR ; H. C. Gronberg, NBC ; H. Grossman, CBS; R. F. Guy, NBC. M. J. Haas, CBS; J. Herold, WOW; R. H. Herrick, WINS ; J. Hetland, WDAY ; H. Hulick, WPTF; J. M. Hollywood. CBS; V. N. James, CBS; J. J. Keel, WOR ; J. G. Keyworth, WELI ; F. E. Knaack, WMCA ; W. J. Kotera, WOW ; T. J. Lemmo, WLTH ; P. A. Loyet, WHO ; H. G. Luttgens, NBC ; R. S. Lyon, WOR ; T. J. MacLeod, CBS; M. E. Markell, WHN ; I. A. Martino, WDRC : K. A. Mc- Leod, WDRC ; P. D. Meehan, NBC ; M. R. Mitchell, WJR : W. H. Moffat, CBS: L. R. Moffet, NBC ; A. R. Moler, KMBC : R. A. Monfort, NBC ; R. M. Morris, NBC ; H. B. Mouatt, WHEC; L. H. Nafzger, WBNS ; G. M. Nixon, NBC ; W. O'Brien, WHAM; F. Orth, CBS; P. H. Osborn, W2XMN ; E. G. Pack, KSL ; J. D. Parker, CBS; L. A. Paulsen, CBS; S. L. Peck, NBC ; R. M. Pierce, WGAR ; E. R. Piore, CBS : R. J. Plaisted, NBC ; T. C. J. Prior, W JAR ; A. W. Protzman, NBC; C. F. Quenton, WMT ; J. A. Rado, CBS ; J. C. Randall, WTIC ; W. C. Re sides, NBC ; E. J. Rhoad, WQXR ; I. B Robinson, Yankee Network ; J. Ross Hearst Radio ; S. Sabaroff, WCAU ; C. D Samuelson, WOR ; E. R. Sanders, WTIC F. Schuman, KMBC ; E. O. Seiler, WHAM H. See, NBC; C. Singer, WOR; G. E Sleeper, CBS ; H. M. Smith, CBC ; R. R Taylor, WSAN ; O. W. Towner, WHAS R. D. Valentine, WQXR; S. E. Warner WBRY; R. A. Webster, WXYZ ; D. B Whittemore, NBC ; E. C. Wilbur, NBC J. T. Wilner, CBS; J. W. Wright, KSL N. J. Zehr, KWK. Kellogg May Use 117 KELLOGG Co., Battle Creek, has transferred its Cornflakes account from N. W. Ayer & Son, Chicago, to J. Walter Thompson Co., that city. It is understood from reliable sources that a campaign of five- minute transcriptions on 117 sta- tions will be used along with other radio totaling an expenditure of $750,000. Mechanical Video Scanner Exhibited IRE Delegates See System of Kolorama Laboratories By BRUCE ROBERTSON TELEVISION with a mechanical scanner was demonstrated to mem- bers of the Institute of Radio En- gineers during their recent conven- tion by Kolorama Laboratories, an independent organization for tele- vision research, at its plant in Ir- vington, N. J. A standard news- reel was used for the test, project- ed from the rear on a screen 3x4 feet. Pictures were black and white and reasonably clear, although the scanning lines were visible across the screen and there was a flicker. Frank Goldbach, Kolorama chief engineer, in charge of the demon- stration, said this was the first pub- lic demonstration and equipment was still far from perfect. Pictures were scanned by a single dot method, using 225 lines, inter- laced two to one, giving 112 y2 lines per field, with 24 fields. Mr. Gold- back said he was unable to give a detailed explanation of the appara- tus because of the patent situation, but he expressed confidence that when the interlacing is perfected the 225-line mechanical system will produce pictures comparable to those of the 441-line electronic sys- tem employed by the RMA. This he explained, is because in mechan- ical scanning the spot is rectangu- lar and remains constant in size, whereas in electronic scanning the spot contracts and expands. What Its Backers Claim Several advantages are claimed for the mechanical system by its backers. First, it requires only 250,- 000 cycles, as compared to the 2,- 500,000 cycles required by the 441- line, 60-field, electronic system. This means that the effective range of television transmission could be ex- tended to hundreds of miles, in- stead of the 50-mile limit of elec- tronic television. Network television is also financially feasible with the mechanical system, as two or three programs could be carried on a single coaxial cable, it was said. The demonstration was not an actual broadcast, but the signals were carried from transmitter to receiver by wire, as the company has no experimental broadcast li- cense, although Mr. Goldbach said it expected to apply for one short- ly. In addition to the 3x4 foot images, the pictures were also shown on a screen measuring 4x5 feet and finally projected on a curtain 10 feet square. The latter images were weak and blurry,, which was partly due to lack of a strong enough light source, ac- cording to Mr. Goldbach. He said that while the company did not intend to build receiving sets, it had estimated a cabinet 2x3x4 feet, containing a receiver and a light soui'ce, and projecting images on a screen 18x24 inches at the front of the set, could be manufactured to retail for not more than $250. The actual receiver, he stated, could be housed in a two-foot cube. Kolorama Laboratories personnel includes Emil A. Kern, executive vice-president; Stewart L. Clothier and Harold C. Hogencamp, re- search engineers; George Ruck- stuhl, broadcast engineer, and a staff of mechanicians and optical experts. Page 26 • July I, 1938 BROADCASTING • Broadcast Advertising . . . now give you still greater value! r DISTRIBUTORS Graybar Electric Co., Graybar Bldg., N. Y. In Canada and New f oundland: Northern Electric Co., Ltd. In other countries: Interna- tional Standard Electric Corp. These two mikes have won wide popularity with broadcasters because they've always given value — high quality at low cost! Now they give you still more for your money. The price of the famous "8-Ball" has been reduced. And the "Salt- Shaker" is given new flexibility by means of the new 311 A plug. This permits quick removal from, or attachment to the 442A Jack— just like the "8-Ball." Between them, these two Western Electric mikes meet practically every broadcasting need. Can you afford to get along without their quality pick-up? Western Electric 0 U NEW CONVENIENCE The 311A plug (center) makes the "Salt-Shaker" as flexible as the "8-Ball." It fits the 442 A Jack (bottom). RADIO TELEPHONE BROADCASTING BROADCASTING • Broadcast Advertising EQUIPMENT July 1, 1938 • Page 27 The RADIO BOOK SHELF il&®AD€A§TDINl€ curuL Broadcast Advertising Published by BROADCASTING arvd ASjffl/' PUBLICATIONS, Inc. Executive and Editorial Offices: National Press Bldg. 0 Washington, D. C. MARTIN CODEL, Publisher Telephone — MEtropoiitan 1022 SOL TAISHOFF, Editor GATE TAYLOR, Advertising Manager Subscription Price: $3.00 per year-15c a copy-Copyright, 1938, by Broadcasting Publications, Inc. J. FRANK BEATTY, Managing Editor % BERNARD PLATT, Circulation Manager NORMAN R. GOLDMAN, Advertising Representative NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5-8355 BRUCE ROBERTSON, Editorial 9 MAURY LONG, Advertising CHICAGO OFFICE: 360 N. Michigan Ave., Telephone - CENtral 4115 • paul brines HOLLYWOOD OFFICE: 6331 Hollywood Blvd., Telephone GLadstone 7353 • david h. glickman New Radio Picture A BRAND new picture of broadcasting as an industry was painted in broad strokes during the last few weeks when the FCC made pub- lic several basic inventories of broadcasting, covering its financial structure, its employ- ment situation and its program structure. The results are little short of amazing. Many broadcasters, due to lack of knowledge of their own business, were fearful of the out- come. Instead, the composite study reveals vir- tually nothing against which serious complaint can be lodged. The industry, despite lack of a coordinated system of check and balance — in fact, after a period of meteoric development — finds itself in an enviable position. Financial statistics released a fortnight ago [Broadcasting, June 15] disclosed the indus- try as a whole is realizing a net return of something less than 10% under present over- head conditions — far from the fantastic Midas tales of its critics. To be sure, certain seg- ments realized rather handsome profits; others about broke even and yet others were in the red. Readjustments will develop, but they will come only because facts replace guesswork. Latest statistics cover employment and pro- gram breakdowns. These disclose: 1. The average weekly pay for regular em- ployes in broadcasting ($45.12) is the highest of any industry anywhere in the United States, and that probably goes for the world too. 2. Contrary to the outcries about over-com- mercialism, two-thirds of all broadcast time is noncommercial. That means the revenue-bear- ing one-third defrays the entire overhead. The industry could not have produced a bet- ter argument for broadcasting by the Ameri- can Plan if it had resorted to a synthetic analysis rather than securing the figures from official governmental sources. The payroll breakdown is particularly sig- nificant. It shows that broadcasting not only contributes to the education and welfare and entertainment of the nation, but that it gives direct and bountiful employment to some 25,000 persons, quite aside from the countless thousands engaged in receiving set manufac- ture, in production of the raw materials that go into equipment, in advertising, in the the- atrical arts and in related fields. The wage scale for broadcasting is roughly 10% ahead of the second-place movie industry, despite fabulous salary claims of filmdom. Peculiar to all statistics are the lessons to be learned. The payroll figures, for example, show the industry is spending about 56% of its gross intake for that item alone. In 1935, when the Department of Commerce made an industry study, the aveiage weekly pay was $38 as against the current figure of bet- ter than $45. During 1935 only 40% of the gross income was disbursed for payrolls as compared to the 56% figure today. Equally revealing are the program break- downs. Without going into detail, it is axio- matic that in radio the Supreme Command is Mr. and Mrs. John Q. Public and family. Pro- grams are shaped to fit the pattern of listen- er reactions. The breakdowns disclose a rea- sonable balance and a sensible one on both the commercial and sustaining sides. If and when the averages change, it will be because the public dictates them. ~\YH ETHER they can't or won't sell their news, it is noteworthy in the FCC's figures on the program structure that American radio stations have sponsors for only about three out of every eight hours of news broadcasts. Exactly 8.55% of all radio broadcasts consist of neivs, sport flashes, market, crop and weather reports — all cata- logued as news — and 5.36% is sustaining, 3.19% commercial. Politics BRIGHTEST spot on the radio business ho- rizon, aside from the salutary psychological effect on all businessmen of the Government's renewed spending program and the stock mar- ket upturn, is the prospect of summer pri- mary and fall election campaign revenues. Yet the handling of political broadcasts is fraught with pitfalls for the average broadcaster in view of the apparent conflict of State libel and slander laws with the Federal statute pro- hibiting censorship and requiring that equal opportunity be accorded all candidates. Equal opportunity means simply that if a station accords one candidate time on the air, free or for pay, it must afford all candidates for the same office equivalent time under equivalent conditions. Nearly all stations now charge for political time during actual cam- paigns, which is their right and against which there have been few complaints. The danger of libel action under State laws still remains, however, for the chief decision on the subject (the Nebraska Supreme Court's decision in Sorenson v. Wood) placed the liability jointly on utterer and station. Hence it would appear that stations are en- tirely within their right in requesting that all political talks be submitted beforehand, not ad libbed. Usually a polite suggestion will suffice to persuade the candidate to alter his copy for THE technique of radio writing is not diffi- cult, but it is different, says James Whipple in his How to Write for Radio [Whittlesey House, McGraw-Hill Book Co., New York, $3.50]. Mr. Whipple knows about writing for radio from his experience with NBC and CBS as writer and production director and his current work in the radio department of Lord & Thomas, Chicago. In addition, he is instructor of radio classes at the University of Chicago. His book divides radio writing into its various classes, each of which is discussed and then illustrated with a typical script. Among subjects are principles of radio drama and dialogue; use of sound effects and music; types of scripts. A final chapter discusses the current market for radio scripts. Mr. Whipple enlisted the cooperation of several outstanding writers in his compilation. A foreword is con- tributed by Lowell Thomas, who points out that the author is one of the few writers on the air who receives air credit for writing and producing. PROMOTION and exploitation of radio pro- grams, including publicity campaigns and methods of checking results, are treated ex- haustively and expertly by Douglas Duff Connah, radio and publicity director of James A. Greene & Co., Atlanta advertising agency, in How to Build the Radio Audience [Harper & Brothers, New York, $3.]. Mr. Connah formerly was in the CBS publicity depart- ment and later was in charge of radio pub- licity for BBDO. The book carries forewords by H. K. Boice, CBS sales vice-president; Arthur Pryor Jr., BBDO radio vice-president, and Charles F. Stevens, public relations, Campbell-Ewald Co., commending it to those engaged in radio publicity, and their em- ployers. WRITTEN as a working manual for labora- tory measurement experiments is Radio Frequency Electrical Measurements by Hugh A. Brown, associate professor of electrical en- gineering, Illinois U. [McGraw-Hill Book Co., New York, 2d ed., $4]. Included are chapters on measurements of circuit constants, frequen- cy, antenna, electromagnetic-wave, electron- tube coefficients and amplifier performance, wave form, modulation, piezo-electric crystals. his own protection and for the protection of the station. Some stations have asked for waiv- ers of culpability from the speakers, but re- sponsible legal authorities say this is not suf- ficient in all jurisdictions to protect against a libel or slander suit though it may be a valu- able document to "save the station harmless" if a judgment against it is rendered. The FCC's proposal to issue rules or regu- lations clarifying the equal opportunity clause of the law is full of dynamite, for it has im- plications of censorship that are unmistakable. It is questionable whether, in the light of its lack of power to censor, the FCC can help much with such rules. Politics on the air must be handled with tact and calm judgment by each station manager; it is hoped that radio will survive the 1938 local and Congressional elections with the same lack of recriminations that generally characterized the 1932, 1934 and 1936 elections. Page 28 • July 1, 1938 BROADCASTING • Broadcast Advertising TWO YEARS ago William Burnett Benton threw a bombshell into the advertising world when he an- nounced his retirement as chairman of the board of Benton & Bowles at the ripe age of 35. Last fall, after eight months of restful wandering, he startled the advertising frater- nity again by becoming vice-presi- dent of the $120,000,000 Univer- sity of Chicago. William Benton's new role, viewed in the light of recent events, holds special interest for the broadcasting industry. First, in becoming President Robert M. Hutchins' right-hand man he speci- fied the development of education by radio as one of his foremost ob- jectives. Second, he already has started a program of education by radio which has aroused nation- wide interest. Third, he regards education by radio as the respon- sibility of the great universities, not of the radio advertisers. In turning to the world of edu- cation, Advertising Man Benton was not far afield, for his family had been teachers for generations. His father, Charles W. Benton, for example, was a member of the University of Minnesota faculty for 33 years. His mother, Elma Hixson Benton, served as head- mistress of a girls' school in St. Louis and was also on the staff of Teachers College, Columbia Uni- versity. William Benton was born in Min- neapolis April 1, 1900. His father died while William was a boy, and the family went to Montana for a spell of homesteading. The young man was sent to Shattuck Military Academy in Minnesota to prepare for college, then attended Carleton College for a year before enrolling at Yale University, where his father, grandfather and several uncles had studied. At Yale he be- came a member of the same class as Robert M. Hutchins. Before his graduation in 1921 he had dis- tinguished himself as a debater, scholar and editor of the Yale Record. William Benton knew what he wanted when he left Yale, for he turned down a Rhodes Scholarship to enter the business world. He spent a year with the National Cash Register Co. and, in 1922, began his career as an advei'tising man with the old George Batten Co. His rise was meteoric. He be- came head of the trade and indus- trial division of George Batten Co., then, joining Lord & Thomas, be- came an executive in its Chicago office. Three years behind him a_t Yale was Chester Bowles. In 1924 Bowles became a copywriter with George Batten Co., and they met again. Five years later — July 15, 1929 — the two young hopefuls, neither yet 30, founded the adver- tising firm of Benton & Bowles. Soon several large advertisers, in- trigued by their progressive meth- ods, were listed among their clients. By 1935, when William Benton be- came chairman of the board, Ben- ton & Bowles had grown to be one of New York's largest agencies. It was one of the first to take definite interest in radio. Its Maxwell House Shoiv Boat is credited with vitally influencing the trend of broadcast entertainment. Such Benton & Bowles programs as Palmolive Beauty Box Theatre, Gang Busters and Town Hall To- night ranked high in listener popu- larity. But in 1936, pei-ched high on the crest of a self-made success, youth- ful Mr. Benton decided there were other interesting pursuits in life and that he would like to try them while young enough to adjust him- self. So he announced his immi- nent retirement. About this time his old classmate at Yale, Dr. Rob- ert M. Hutchins, now president of the University of Chicago, asked him to make a survey of the Uni- versity's public relations. The work of the university intrigued him; the environment proved irresisti- ble. When offered a vice-presidency of the university early in 1937, he accepted eagerly. After an eight- month around the world trip, he returned to prove, among other NOTES STEWART WATSON, formerly of WRBL, Columbus, Ga., has joined WGPC, Albany. Ga., as manager. Bill Poole. WGPC program director, is now Kellogg's baseball commen- tator, replacing Bob Finch Jr., who has returned to St. Louis. EDWIN W. CRAIG, executive vice- president of the National Life & Accident Insurance Co., in charge of its radio station. WSM, Nashville, sailed June 18 on the Conte di Savoia with his wife and two daughters for a vacation in Europe. PERCY V. .RUSSELL. Jr.. of the Louis G. Caldwell law office in Wash- ington, and Mrs. Russell are parents of a 7 lb. 5 oz. daughter, born June 20. DALE ROBERTSON, who recently resigned as manager of WIBX. Utica, N. Y.. to become manager of WBAX, Wilkes- P.arre. Pa., and Mrs. Robert- son were guests of honor June 10 at a farewell party attended by the sfn ft", business and civic leaders, and Utica's mayor. WALTER WAG STAFF, commercial manager of KDYL. Salt Lake City, was recently elected a director of the Salt Lake Advertising Club. WARD INGRIM, sales manager of KFRC, San Francisco, has been ap- pointed chairman of the radio depart- ment of the San Francisco Advertis- ing Club. EARL H. GAMMONS, general man- ager of WCCO, Minneapolis, has been appointed to the board of directors of the Minneapolis Civic Council. things, that an advertising man's education in radio can be applied effectively to radio in education. Mr. Benton has begun a driving campaign in the interests of bet- ter educational broadcasting. An initial gift fund of $40,000 from Alfred P. Sloan Foundation per- mits the university to go ahead with the job of creating and spon- soring national network educa- tional programs that will combine the best features of good broad- casting and good education. Charles Newton, recently resigned from J. Stirling Getchell, New York, has been appointed radio director. "I have never met anyone in an executive position (unless it is Mr. Hutchins) who is less of a stuffed shirt," says one of Mr. Benton's friends. "He has immense energy, remarkable ability in sustained concentration, quickness in deci- sion, vivid imagination. He is will- ing to tackle any idea or project, regardless of its complexity. He has made quite a hit with the faculty because of his friendliness and his readiness to give-and-take ideas." Mr. Benton is of medium height, with brown hair and penetrating eyes. In 1928 he married Helen Hemingway of New Haven. They have one child, Charles William Benton. Last fall they adopted two infant girls from Evanston Cradle. He finds recreation in his work. Occasionally he takes time for a little tennis or squash. He is a member of the University Club, New York, and the Chicago Club, Chicago. ANGUS PFAFF and Fred Knorr have resigned from WJBK, Detroit, to join the new WHLS, Port Huron, Mich., due to begin operating in Aug- ust. Ed Longwell has taken over WJBK's Night Owl request program, with Don Wille transferred to day shift. JOE OSWALD, of the commercial staff of KWKH-KTBS, Shreveport, on June 25 married Miss Florence Fitzgerald, of Shreveport. HENRY W. BETTERIDGE, assis- tant sales manager of WW.T, Detroit, formerly in charge of its New York rep office, is the author of Ace Brani- gan — G-Man of the Air. new twice weekly script program which has been sold to a local auto supply house. GEORGE BARTON, of the KMOX, St. Louis, production staff, has been transferred to sales. J. N. Green, for- merly in charge of transcriptions, has returned to production. WALTER R. BISHOP, publicity di- rector of WRVA, Richmond. Va., has been appointed by Gov. James H. Price as Virginia's delegate to the 12th annual session of the Institute of Public Affairs at the University of Virginia, July 3-16. GEORGE A. HAZLEWOOD, having sold his one-third interest in WJNO, West Palm Beach, Fla., to Jay O'Brien, Palm Beach realtor, is no longer connected with that station, ac- cording to an official announcement from Louise DeLea, of WJNO Inc. W. E. GLADSTONE MURRAY, gen- eral manager of the CBC, addressed the convention of Canadian Women's Press Club at the Royal Alexandra Hotel at Winnipeg June 24. RAY ARNOLD, of the Milwaukee Journal advertising department, will will join the sales staff of WTM.T July 5. He was formerly an account executive of Critchfield & Co., Chicago, and at one time local dis- play manager of the Journal. THAD HORTON, formerly of WIS, Columbia. S. G, has ioined the sales staff of WTAR, Norfolk, Va. SUMNER D. QUART ON, vice- president of the Iowa Broadcasting System and manager of WMT, Cedar Rapids, sailed with his family from Boston June 25 for a vacation in Europe. JAMES V. McCONNELL, assistant to the vice-president in charge of sales at NBC, New York, is the father of a bov. James V. Jr., born June 22, the first child. EDWARD F. McGRADY, former Assistant Secretary of Labor who re- cently joined RCA as labor relations advisor, was elected vice-president of RCA at its June 24 board meeting. W. F. JOHNS, general manager of the St. Paul Dispatch & Pioneer Press and supervisor of WTCN, Min- neapolis, suffered a severe sacro-illiac in New York last month. Going to Chicago, his back was found so badly wrenched that he was hospitalized and was not expected out of the hospital before the end of June. H. C. BURKE, manager of WBAL, Baltimore, has been appointed chair- man of the program committee for 1938-39 of the Advertising Club of Baltimore and made a member of the board of governors. GEORGE SUTHERLAND, former announcer of WIP. Philadelphia, has joined WSAR. Fall River, Mass., as commercial manager. BENSON K. PRATT, former Chicago newspaperman and at one time with NBC in New York and Chicago in publicity work, has been named an executive associate of Harris & Steele, New York talent and script agency. During the 1936 campaign he was with the Republican National Committee, handling radio contacts. JOHN BIRGE, formerly advertising manager of the General Electric Home Bureau, has joined E. V. Brincker- hoff & Co., New York transcription firm, in an executive capacity. BROADCASTING • Broadcast Advertising July 1, 1938 • Page 29 BEHIND ^MIKE LOUIS LEPROHON, formerly with the circulation department of the Montreal LaPresse, has been named promotion and station relations man- ager of CKAC, Montreal. Marcel Sylvain has been promoted to the mail division of the station, and Andre Daveluy has been named chief statistician. WALTER REULEAUX, musical di- rector of WFBM, Indianapolis, and Paul Brown, of the musical staff, were badly shaken up in an accident last month in which the Reuleaux car was demolished. Al Logan, of the sales staff, returned only a few days before to his duties after recuperating from an auto accident. OWEN L. SADDLER, Bucknell Uni- versity graduate and formerly of the English department of Northwestern University, has joined KMA, Shen- andoah, la., as production manager. BETTY FULLER, radio ingenue of the Dorothy Dix Column Dramati- zations, and Warwick Ogelsby, an- nouncer of WHAT, Philadelphia, announced their engagement June 25. JAMES HARVEY, of the KYW, Philadelphia, program department and organizer of the KYW Camera Club, spoke before members of the Women's Camera Club of New Jersey in Newark June 21 and the Olney Photographic Guild June 30. WILLIAM H. DODDERIDGE, who helped compile the 1938 Yearbook number of Broadcasting, on July 1 registered with the flying class at the Army Air Corps Training Center, Randolph Field, Texas. RICHARD NEHER, of the Song- fellows Quartet on WHO, Des Moines, married Miss Kathryn Fer- guson, of Des Moines June 23. On the June 18 May I Suggest program, bride and bridegroom were saluted by the staff, with Miss Ferguson ushered into the studio for the ceremony on the arm of Col. B. J. Palmer, WHO president. JOHN F. GRAHAM, formerly with the New York Sun and Neio York Daily Mirror, has joined the NBC press division. BURTON M. ADAMS, of NBC station relations department, New York, and Ramona Jean Flagg of the public relations staff, have announced their engagement. JOHN FITZGERALD of CBS spe- cial events department on June 23 addressed the Rochester (N. Y.) Baseball Club and affiliated organi- zations on "Behind the Sports Broad- cast". EARL LORD, announcer of WMAZ, Macon, Ga., will marry Miss Vivian Green of Gray, Ga., July 30. MAJOR ROBB, formerly of WCHV, Charlottesville, Va., has joined WSAL, Salisbury, Md. GORDON SUITS, June graduate of Baylor University, Waco, Texas, has joined WFAA, Dallas. HAL BOHM, part-time announcer of several Chicago stations, has joined the announcing staff of WGN, Chi- cago. WARREN HEIT, new to radio, has joined the announcing staff of WAAF, Chicago. HERMAN CECIL and James Beck, formerly in radio work in Fort Worth, are now on the announcing staff of KDNT, new local which started operating June 1 in Denton, Texas. BILL BROWN, sportscaster of WHO, Des Moines, is the father of a girl born June 15. GARRY MORFIT, announcer of WBAL, Baltimore, is making a series of personal appearances once a week at local Chevrolet dealers showrooms. The entire cast of the Hi Jinks show accompanies him with entertainment. RUPERT GEORGE will bring back The WIP Minstrels July 2 to WIP, Philadelphia, after an eight-month ab- sence. WARREN WADE, of WTAM, Cleve- land, has been added to NBC televi- sion production department in New York. CLARE SHERIDAN, switchboard operator at WOR, Newark, was mar- ried June 18 to Malin Brown. DOUGLAS COULTER, director of production at CBS, on July 5 starts a series of lectures on radio at New York University. EDWARD DUKOFF. director of publicity of WOV-WBIL, New York, has been appointed to the same post for WPEN, Philadelphia, as well. Gil Babbitt, formerly of the Philadel- phia Record, will handle publicity for WPEN under the supervision of Arthur Simon, new manager. Harold Koch will assist Mr. Dukoff in New York. HARRY HERMAN, formerly in ra- dio production at J. Walter Thomp- son Co. and Lord & Thomas, has joined Consolidated Radio Artists. New York, as head of the planning department. PRENTICE WINCHELL, formerly in charge of radio production for N. W. Ayer & Son, has joined the Doug- las F. Storer talent agency, New York, to do writing and production. JOHN J. DAVIS, WWSW announ- cer and Pittsburgh Post Gazette re- porter, married Miss Elaine Poulton, of Pittsburgh, June 25. DICK TOOLE has joined WHAM, Rochester, N. Y„ for the summer. JIMMY SCRIBNER returned to WSAI, Cincinnati, June 20 after a year's absence to originate his Mutual feature. The Johnson Family. Mr. Scribner was on the WLW-WSAI staff several years before his show moved to New York. The Johnson Family, featuring 22 characters, all nortrayed by Scribner, was previously heard regularly from Cincinnati. RAY SOLLAR. formerly of WMBH, Joplin, has joined the continuity de- partment of KTUL, Tulsa. WRIOHT ESSER. formerly of KWK and KSD, St. Louis, has joined the continuity staff of NBC, Chicago, to replace William C. Hodapp. who has gone to New York to write the Jane Arden serial. JAY SIMMS, formerly of WBBM, Chicago, has joined the KH.T. Los An- geles, announcing staff and is handling dance band remotes from Lake Arrow- head. WILLIAM FULLER, formerly KFAC. Los Anrreles, writer-producer, has joined KEHE, that city, as an- nouncer. BILL BACHER. formerlv Hollvwood producer of NBC Good News of 1938, sponsored by General Foods Corp., has been appointed radio director and advisor of Max Reinhardt Workshop, that city. JIMMY McKIBBEN. formerlv on the production staff of K^T-KECA, Los Angeles, has joined KVEC, San Luis Obispo, Cal., as writer-announcer. ART VAN HORN, announcer, KFRC, San Francisco, recently re- turned to his post following an illness. JOHN V. RAINBOLT, formerly with KTBS. Shreveport, now with KVOR, Colorado Springs, was married June 16 to Marv Alice Power, secretary of KWKH-KTBS. Wakefield H o 1 1 e y, KWKH announcer, will be married in July to Miss Evelyn McKenzie. JOE PEARSON, formerly with WHAS, Louisville, is handling vaca- tion relief at WFBM, Indianapolis. YOUNGEST baseball announcers are Roger Laux, 7 (left) an- nouncer, and France Laux Jr., 8, sons of France Laux, KMOX base- ball announcer as they faced the mike June 4 at the General Mills "Wheaties Baseball Part y", an event that drew a record crowd of 18,291 boys and girls to Sports- man's Park. France Sr. had his sons announce the fifth inning. The boys fulfilled their assignment without a slip and drew so many telephone calls that the KMOX switchboard was flooded. Robert R. Burdette ROBERT R. BURDETTE, produc- tion manager and sports announ- cer for WRVA, Richmond, died at Walter Reed Hospital, Washing- ton, June 16, after an illness of a year from heart attack. He was buried in Arlington Cemetery. A former football star, he had been active in athletic circles, coaching football teams at Harding High School, Marion, and at other Ohio schools. He coached the Richmond Arrows, professional football team, prior to his illness. He was a cap- tain in the World War with the Ohio National Guard, and came to WRVA from WLW where he v/as assistant manager. PAUL SCHIMMEL, formerly with WPAR, Parkersburg, W. Va., has joined the announcing staff of WALR, Zanesville, O. Harold Bryan, former theatre manager, is now on the WALR sales staff. KATHERINE ROCHE, day studio director of WGN, Chicago, who also conducts the June Baker home man- agement program for women, in June celebrated her 12th anniversary with WGN and was presented a birthday cake by Quin A. Ryan, broadcast manager. LEONARD L. L E V I N S O N and Leonard Neubauer, Hollywood co- writers of Main Event, have sold the full radio and television rights to Nat Pendleton, M-G-M film actor. EUGENE PHILLIPS, formerly WJW, Akron, commentator, has a weekly program, Path of Beauty, on KMPC, Beverly Hills, Cal. RALPH ROBERTSON, formerly in Hollywood transcription and film work, has joined KRKD, Los Angeles, as announcer. Dick Variel, new to radio, is also on the staff. BOB CATLIN, formerly KOMA, Oklahoma City, announcer, has been placed in charge of KMTR, Holly- wood, special events. JON SLOTT, CBS Hollywood writer, married Audrey Ruth Coolish in Las Vegas, Nev., June 16. ARTHUR W. (Tiny) STOWE, for- merly head of Stowe-A-Gram Pro- ductions, Chicago, has joined KEHE, Los Angeles, as producer. LEONARD LAKE, KFI-KECA, Los Angeles announcer, and Sylvia Schwartz, were married in Hollywood June 26. SAM LAWDER, of WRTD, Rich- mond, spent his vacation announcing at WTAR, Norfolk, while Jeff Baker was on vacation. Chester Clark re- cently resigned as vacation announcer at WTAR, and Claude Taylor, of WRTD has taken his place. AMES HARPER, program director of W.IE.I, Hagerstown, Md., recently sold the play rights for one of his original sketches, Mothers Are Like That, to a Boston publishing house. CHARLOTTE BUCHWALD, Play- goer for WMCA. New York, was married on June 27 to Lewis Harmon, theatrical publicity man. CY FEUER. formerly musical direc- tor of KEHE, Los Angeles, has been appointed head of the musical depart- ment of Republic Productions, Holly- wood. LIN MASON, of WKRC, Cincinnati, will marry Miss Lillian Marshall, Xenia, O., early this fall. TIM SULLIVAN, University of North Carolina medical student, has joined WFIL. Philadelphia. DICK BATES, formerly of WORL. Boston, Mass., has joined WGAN, Portland, Me., as program director. Bob Perry replaced him as WORL program director. WILL YOLEN has resigned from Phillips H. Lord Inc., New York, radio productions, to join Tom Fiz- dale Inc., radio publicity. JACK DOYLE, formerly on the pub- licity staff of KHJ-Don Lee, Los Angeles, who recently joined KFEL, Denver, has taken over publicity. HAROLD CAIN and Clyde Hinton are new apprentice announcers at KGVO, Missoula, Mont. WILBUR EDWARDS, Yale theo- logical student formerly with WBT as salesman and announcer, has joined the summer announcing staff of the Charlotte station. JACK LEWIS, program director of KARK, Little Rock, recently married Evelyn Hodges, of Vilonia, Ark. DAVID BANKS, formerly of WTJS, Jackson, Tenn., and KBTM, Jones- boro, Ark., has joined KARK, Little Rock, replacing Dave Byrn, who has joined WBAP, Fort Worth. EARL J. GLADE, Jr., son of the KSL, Salt Lake City, managing di- rector, was recently elected president of the University of Utah Class of '33 at its 1938 meeting. ROSELLEN CALLAHAN, of the CBS New York publicity staff, visited Hollywood in mid-June. ARCH KEPNER, formerly of WOL, Washington, has joined the announc- ing staff of WQXR, New York. DANIEL S. TUTHILL, NBC Artists Service, has been named vice-chairman of the committee to conduct the 1938- 39 advertising and selling course of the Advertising Club of New York. WOAI Adds to Staff ADDITIONS to the staff of WOAI, San Antonio, were announced June 21 by President Hugh A. L. Halff, coincident with the construc- tion of new studios for the 50,000 watter. W. Van A. Combs, for- merly of the advertising and sales promotion staff of Procter & Gam- ble, Cincinnati, and before that in the agency field, has joined the sales staff. Also new to the sales staff is Louis J. Riklin, former Nebraska lawyer and newspaper- man. He founded and edited the Texas Jewish Press, weekly news- paper, and afterward joined the Hearst Newspapers handling ad- vertising display. Anna Kaye Car- roll has joined the continuity de- partment, and Shirley Ardussi, for- mer actress, is handling station traffic and public relations. Page 30 • July 1, 1938 BROADCASTING • Broadcast Advertising NBC — 900 Kc OKLAHOMA CITY . The addition of a shine boy lo . hangup hittbiUy ^nd puts ^ - ^ Rag" in line for top honors on WKTs sparkhna Ust of sustaining programs. to some Oklahoma City shine boy. so does the extra the of entertainment they want . . . adversers the kind of results they demand. The extra lick applies Ukewise to WKY's coverage oi Oklahoma, where its primary daytime hstenm, area embraces 62% of the states radio homes. f*x&l PROGRAMS It Pays to Laugh COOPERATING with a local theater, WKRC, Cincinnati, conducts its Guffaw Club from the stage, calling four men and four women laughers to the mike each Wednesday night, broadcasting their chuckles at jokes told by Al Bland, WKRC comedian. The best laugher wins $5 and a week's supply of show tickets; second best, $2.50 and three ducats. To promote Guf- faw Club, WKRC asks for laugh- ers through the week; the theater runs trailers, sets up a lobby dis- play and plugs the show in its newspaper advertising. * * * 20 Million Safe Crossings USING a Saturday morning half- hour for juvenile safety dramas on WOOD-WASH, Grand Rapids, Mich., Lieut. Elmer C. Brackett and his 850 Junior Safety Squad mem- bers set a safety record during the last year of 20,000,000 grade school crossings without an accident. To close the school season Lieut. Brackett conducted an 11-week traffic quiz tournament in which 12 junior high schools participated, and awarded the Grand Rapids Safety Council plaque to the win- ning school. Winners and runners- up, along with other leaders in safety work, were taken to Detroit for a Detroit Tigers game and to meet Harry Heilmann, Michigan Radio Network sports announcer. * * * A Tossing of Words QUESTIONS instead of baseballs are pitched during Memory Base- ball, weekly half-hour KEHE, Los Angeles, studio audience partici- pation program. The audience is divided into two leagues. They in turn are subdivided into three or more teams with Tiny Stowe, pro- ducer, acting as referee. The pro- gram is conducted like a regular baseball game, with each team having a captain and pitcher. The team answering the hardest ques- tion scores a "hit". Wrong answers are labeled "strike out". Answers to easy questions are termed "home run". Participating teams pick questions from a hat passed around the audience. * * * On the Eastern Shore PRESENTING dramatic accounts of important past-week events on the Maryland Eastern Shore, It Happened This Week, a new Sun- day afternoon March-of-Timish feature of WSAL, Salisbury, Md., commands wide attention among listeners on the DelMarVa Penin- sula. Written and produced by Deane Long, WSAL program di- rector, the program uses three an- nouncers. * * # Voice From L FROM the "L" platforms in Chi- cago, John L. Sullivan, man-on- the-street for WAAF, broadcasts his interviews with commuters on the elevated trains. Neat tie-in is the station and program listing on all weekly tickets as well as car cards in all "L" trains. Forward America! ILLUSTRATING what America is doing to improve the well-being of its people, NBC-Blue on July 7 starts a weekly half-hour program, Stepping Ahead With America. Activities of individuals, corpora- tions and the Government to im- prove general conditions in the country will be depicted, and every section of the country will be heard from. John B. Kennedy will be master of ceremonies. The pro- grams are designed to be inspira- tional, educational and informa- tive. * * * A Matter of Merit BOY SCOUTS of Cincinnati on June 25 started a program on WCKY, Cincinnati, titled Men of Tomorrow. Actual merit badge examinations are given each Satur- day morning by counsellors. Pro- grams are not rehearsed and Scouts do not know what questions are to be asked. Candidate Quizzer TO IMPRESS the value of radio as a medium for discussing the po- litical campaign, KFRO, Long- view, Tex., sends its newsman, Paul Wilson, out on the streets with a microphone to quiz towns- people on the names of candidates running for various local, county, and state offices. To anyone nam- ing all candidates in any one race, Politics Paul gives a "lucky rab- bit's foot". Democratic primaries in Texas are scheduled for July 23, the runoff Aug. 27, and some can- didates, KFRO reports, are finding themselves less well known than they thought. Cross-Corner Interviews CONTINUING its community boosting program, WPTF, Raleigh, N. C, plans to send a remote crew to outlying towns in the Raleigh territory to conduct man-on-street interviews. Formerly groups from neighboring towns have been in- vited to the studio for booster broadcasts. Under the new plan, O. L. Carpenter, sales represen- tative, will contact each town in advance and get representative merchants to participate, with an- nouncer J. B. Clark superintending the actual broadcast. With Greatest of Ease BROADCASTS from a plane in flight, with an instructor coaching his pupil in operation of the ma- chine, carries the novice through an entire course of learning to fly on the Learn to Fly feature of KTUL, Tulsa. The program, con- ceived one afternoon and sold next morning to Dwarfies breakfast food, is attracting listeners to the flying field and into their yards to watch as they listen. * * * Public Producers THE AUDIENCE builds a com- plete program for Moonlight Music, new nightly quarter-hour show of KIRO, Seattle. After the coming show is outlined by mail, townspeople submit lists of favor- ite music, and the studio picks one offering for each night, billing the author as "producer". Bobby Hains- worth, director, adapts suggestions for balance, using the studio com- bination and vocalists. * * * jit' : ' Funny Business PEOPLE holding out-of-the-ordi- nary jobs, such as a railroad dis- patcher, an airline hostess, and pharmacist, appear on the All in the Day's Work interview series announced by Dean Upson, WSIX, Nashville. Cox Calls Payne ^Trouble Maker' (Continued f that he is an honest, fearless, and able man. There can be no doubt whatever that under his leadership the Commission would carry out its functions as Congress intended. "Commissioner Payne, on the other hand, made a far different impression on the members of the Committee. On his first appearance before the Committee he read a statement, in which he virtually charged that members of the Com- munications Commission were re- sponsive to improper influences exercised by what he termed 'lob- byists'. Under cross-examination he unequivocally charged that mem- bers of the Commission had been overreached by the lobbyists. He declined to name the members of the Commission who, he said, had been subject to this improper in- fluence, but in response to demands by members of the Committee that he name them, he reluctantly agreed to give the Committee such names in executive session. "After hearing these accusations and after Commissioner Payne had concluded his testimony, Chairman McNinch rose to his feet and, fac- ing Commissioner Payne, demanded to know if he charged him with being dishonest or guilty of any improper conduct. Commissioner Payne replied that he did not, but left the clear impression with the Committee that he did not consider other members free from guilt. I understand that Commissioner Payne gave to the press copies of the statement which he read before the Committee, in which he at- tempted to impugn the integrity of his colleagues on the Communi- cations Commission, but did not in- clude therein the testimony which he had given under cross-examina- tion. "At a later session of the Com- mittee Commissioner Payne again refused to name any member or members of the Commission, or charge any member or members of the Commission specifically and by name with improper conduct. He rom Page 13) denied having on his first appear- ance testified that members of the Commission had been overreached by the lobbyists, and denied that he had promised to give the Commit- tee the names of such Commission- ers whicht of course, he had done. He did not, however, so far as I know or have been able to ascer- tain from reading the newspapers, make an attempt to publicly re- tract the charges which he admit- ted to the Committee were without foundation. "He was, however, quoted in the public press as charging members of the Rules Committee with a 'breach of Congressional faith and common honesty', apparently, be- cause some members of the Com- mittee, in response to questions, had advised through the press that no specific charges of corruption had been made against any mem- ber of the Communications Com- mission by Commissioner Payne. A Matter of Retraction "In other words, the Commissioner seemingly wanted it to appear that his charges of wrong-doing against members of the Commission still stood and did not want it to ap- pear that he had retracted state- ments made to the Committee, and did not want it to appear that he had made loose and false state- ments which he did not even at- tempt to support, but which he ac- tually denied having made. "The testimony before the Rules Committee disclosed that on numer- ous occasions Commissioner Payne had made public speeches and is- sued press statements calculated to discredit the administration of the Communications Act of 1934 by the Communications Commission and members of the Commission personally. The testimony also dis- closed that never has Commissioner Payne brought to the attention of the Commission for action any of the 'hundreds of complaints' which he stated he had received against radio programs nor any attempt to influence him or any other Com- missioner by any lobbyists. Among other things, he made a public charge that a member of the staff of the Communications Commission had been demoted because in dis- charging his duty he had reported certain alleged violations of the statute by licensed broadcasting stations. Testimony before the Committee showed that the mem- ber of the staff referred to by Com- sioner Payne was never demoted. "It is inconceivable that a mem- ber of the Commission, with ready access to all the records of the Commission, could in good faith make a statement of this character, which was at variance with the facts. Commissioner Payne clearly demonstrated in his appearance be- fore the Rules Committee that he has little, if any, conception of his duties, obligations, and oath of of- fice as a member of tne Federal Communications Commission. He gave the impression of being a trouble-maker, and nothing but a trouble-maker, and as having no concern in protecting tne reputa- tion of the Commission or in the proper discharge ot its functions. "It is my opinion — and, I am sure, shared in oy other members oi the Rules Committee — that the restoration ot confidence in the Communications Commission and the proper discharge of its stat- utory functions would be aided if Commissioner Payne were separ- ated from the Commission and the Chairman of the Commission, Mr. Frank R. McNinch, and the Com- mission be given as free a hand as possible in the performance of their labors. With the Chairman given associates who will cooper- ate with him there can be no question but that the Commission will quickly overcome the injury done the Commission in the public mind by Mr. Payne, who has con- victed himself as being entirely irresponsible and wholly unfit for a place on the Commission." Page 32 • July I, 1938 BROADCASTING • Broadcast Advertising ■ s uspicious nomads who followed that di America today business is largely a mat to know what was said but they also wc; furnishes the words of the sales message!: And if the audience does not have cott is wasted. • Experienced advertisers ij radio stations have made them doub :(7ice 4,000 years ago are still nomads. • In ia f of confidence — of reputation. People still want w t to know who said it. • The radio advertiser ;gout the voice is the voice of the radio station. :o dence in that voice, the weight of the words s ve found that the reputations enjoyed by these J: effective on Spot Broadcasting schedules. L WOO Atlanta Atlanta rvuania mrp vvron oaiiimore wii an W t\J\D Boston lviDO Dosion mrp wtpp Dnagepon MRP W lAjlx DUIIdlO Duiiaio MRP Wbnn Vxleveiana WrAA uanas MRP \A7R flD r on worm MRP Denver MRP WJn Jjetroit PRC too Houston MRP WrcM Indianapolis PRQ WDAF Kansas City NBC KARK Little Rock NBC KFI Los Angeles NBC KECA Los Angeles NBC WHAS Louisville CBS WLLH Lowell- Lawrence MBS WTMJ Milwaukee NBC KSTP Minneapolis -St.Pa ul NBC WSM Nashville NBC WSMB New Orleans NBC WTAR Norfolk NBC KGW Portland. Die. MRP K£X rortlana, vJre. MRP WbAW Providence MRP WRTD Richmond, Va. NBC KSL Salt Lake City CBS WOAI San Antonio NBC KOMO Seattle NBC KJR Seattle NBC KHQ Spokane NBC KGA Spokane NBC WMAS Springfield CBS KVOO Tulsa NBC KFH Wichita CBS Also THE YANKEE NETWORK THE COLONIAL NETWORK TEXAS QUALITY NETWORK Represented throughout the United States by EDWARD PETRY & CO. INCORPORATED NEW YORK • CHICAGO • DETROIT LOS ANGELES • SAN FRANCISCO STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements KFRC, San Francisco Roma Wine Co., San Francisco, weekly sp, thru James Houlihan Inc., San Francisco. Axton-Fischer Tobacco Co., New York (Spud), 12 ta weekly, thru Lawr- ence Gumbinner, N. Y. Star Outfitting Co., Los Angeles (clothing) 6 weekly sa, thru Allied Adv. Agencies, Los Angeles. Industrial Training Corp., Chicago, 2 t weekly, thru James R. Lunke & Associates, Chicago. Bristol-Myers Co., New York (Mums), 5 ta weekly, thru Pedlar & Ryan, N. Y. Bauer & Black, New York (Blue- Jay), 5 sa weekly, thru Ruthrauff & Ryan, N. Y. KGKO, Fort Worth California Fruit Growers Exchange, Los Angeles, 0 sp weekly, thru Lord & Thomas, Los Angeles. Coca-Cola Bottling Co., Dallas, 5 sp weekly, thru Wilson-Crook Adv. Co., Dallas. Armour & Co., Chicago (Cloverbloom butter), 5 sp weekly, thru Lord & Thomas, Chicago. Carter Medicine Co., New York, 6 weekly sa, thru Street & Finney, N. Y. White Laboratories, New York (Feenamint) , sa, thru Win. Esty & Co., N. Y. California Fruit Products Co., Los Angeles, (Sun Gold spread), 6 t weekly, thru Gerth-Knollin Adv. Agency, Los Angeles. Sears-Roebuck & Co., Dallas, 6 sp weekly, direct. WTMJ, Milwaukee Gibbs & Co., Chicago (Betty Bree cosmetics), 13 thru Ruthrauff & Ryan, Chicago. Williamson Candy Co., Chicago (O Henry), 312 sa, thru John H. Dun- ham Co., Chicago. Milwaukee Western Fuel Co., Mil- waukee, 38 sa, thru Scott-Telander Co., Milwaukee. Chrysler Corp., New York, 6 ta, thru Ruthrauff & Ryan, N. Y. CFCO, Chatham, Ont. Imperial Tobacco Co., Montreal, base- ball and 50 t, thru Whitehall Bcstg., Montreal. Waterloo Mfg. Co., Waterloo, Ont. (farm implements), daily sp, direct. Canadian Goodrich Co., Toronto (tires), 3 weekly sa, direct. WJJD, Chicago American Tobacco Co., New York (Lucky Strikes), 6 sp weekly, thru Lord & Thomas, Chicago. Socony-Vacuum Oil Co., New York (Bug-A-Boo), 15G sa, thru J. Sterling Getchell, Chicago. KGB, San Diego, Cal. Golden State Co., San Francisco (Popsicle), 3 sa weekly, sa, thru N. W. Ayer & Son, San Francisco. WGN, Chicago Benrus Watch Co., New York, 312 sa, thru Brown & Tardier, N. Y. THE Ru6ino.A± OF BROADCASTING A RADIO WEEK Is Proposed by CKAC to Speed Fall Series WMCA, New York North American Accident Insurance Co., New York, 5 sp weekly, thru Franklin Bruck Adv. Corp., N. Y. American Bible Conference Assn., Philadelphia, weekly sp, direct. Chas. Marchand Co., New York, 12 sa weekly, thru M. H. Hackett & Co., New York. Railway Express Agency, New York, 3 sa weekly, thru Caples Co., N. Y. Hoffman Beverage Co., Newark, 25 sa weekly, thru BBDO, N. Y. Man O'War Publishing Co., New York, 6 sp weekly, 13 weeks, thru Metropolitan Adv. Co., N. Y. KPO, San Francisco Mutual Citrus Products Co., Santa Ana, Cal. (Pectin), 3 weekly ta, thru Charles H. Mayne Co., Los Angeles. Soil-off Mfg. Co., Gl end a le, Cal. (cleansing products), 3 ta weekly, thru Hillman-Shane Adv. , Agency, Los Angeles. Procter & Gamble Co., Cincinnati (Dash), 5 t weekly, thru Pedlar & Ryan, N. Y. Albers Bros. Milling Co. (subsidiary of Carnation Co.), Seattle (cere- als), weekly sp, thru Erwin, Wasey & Co. WHO, Des Moines Procter & Gamble Co., Cincinnati (Crisco), 280 t, thru Compton Adv., N. Y. Allis-Chalmers Mfg. Co., Milwaukee, 13 sp, thru Bert S. Gittins, Mil- waukee. Lincoln Memorial Highway Assn., Omaha, 52 sa, thru Buchanan- Thomas Adv. Co., Omaha. Cashman Nurseries, Owatonna, Minn., 13 sa, direct. CLNX, Wingham, Ont. Hostess Corp., Toronto (refrigera- tors), 26 sa, thru local distributor. St. Lawrence Starch Co., Port Credit, Ont. (Beehive syrup), 23 sp thru McConnell. Baxter & Eastman, Toronto. WSYR, Syracuse Bahouth Shoe Co., Fayetteville, N. Y., daily sa, direct. Manhattan Soap Co., New York, daily sa, thru Peek Adv. Agency, N. Y. KNX, Hollywood Guaranty Union Life Ins. Co., Bev- erly Hills, Cal., 3 sp weekly, thru Stodel Adv. Co., Los Angeles. Caltone Corp., Los Angeles (bever- age), 6 sp weekly, thru Emil Bris- acher & Staff, Los Angeles. Washington Cooperative Egg & Poul- try Assoc., Seattle, (canned chicken), 6 sp weekly, thru Birch- ard Co., Seattle. Firestone Auto Supply & Service Stores, Los Angeles, (auto sup- plies), 7 sa weekly, thru Sweeney & James Co., Cleveland. KFI, Los Angeles Atlantic & Pacific Tea Co., Los An- geles (grocery products), 3 sa weekly, thru Scholts Adv. Service, Los Angeles. National Funding Corp., Los Angeles (finance), 5 sp weekly, thru Smith & Bull, Los Angeles. Raymond- Whitcomb Co. of California, Los Angeles ( travel agency ) , 5 sp weekly, thru General Adv. Agency, Los Angeles. KSFO, San Francisco Chr. Hansen's Laboratory, Little Falls, N. Y., (Junket) 2 sp weekly, thru Mitchell-Faust Adv. Agency, Chicago. Lambert Pharmacal Co., New York (Listerine Shaving Cream), weekly t, thru Lambert & Feasley, N. Y. Atchison, Topeka & Santa Fe R.R., Chicago, weekly sa, thru Stack- Goble Adv. Agency, Chicago. WOW, Omaha Chrysler Corp., New York, one-year blanket schedule, thru Ruthrauff & Ryan, N. Y. Ironized Yeast Co., Atlanta (proprie- tary), weekly sp, thru Ruthrauff & Ryan, N. Y. WHBF, Rock Island, 111. Perk Foods Co., Chicago (dog food), 6 weekly sa, thru Mason Warner Co., Chicago. Obesan Inc., Chicago, 6 weekly sa, thru Mason Warner Co., Chicago. WABC, New York Community Opticians, Long Island City, New York, 3 sp weekly, thru Sterling Adv. Agency, N. Y. KMPC, Beverly Hills, Cal. Union Pacific Railroad Co., Omaha, 6 sa weekly, thru Caples Co., Chi- cago. AIMED to promote earlier open- ing of all fall national campaigns on CKAC, Montreal, Radio Pro- gram Week has been created by Phil Lalonde, director of that sta- tion. Scheduled to begin Sept. 11, the CKAC plan will tie in with a special radio program edition of the newspaper La Presse, which owns and operates CKAC. Favorable reaction to his plan has led Mr. Lalonde to suggest the idea of National Radio Program Week to CBS. "Promotion of this week on a national basis," says Mr. Lalonde, "would start most big programs earlier in the season. Too, it would lead to increased co- operation between radio stations and local newspapers, since adver- tisers would use extra-heavy news- paper space to tie in with special radio editions of local newspapers and announce the opening of their fall series." June 19 will inaugurate Clients' Week at CKAC. During this week, the station's past and present 1938 clients will be saluted on a number of sustaining programs. Clients' Week was instituted last year by Mr. Lalonde, and met with such favorable reaction both from spon- sons and advertising agencies that it was made an annual event. CKAC, Montreal Molson's Brewery, Montreal, weekly sp, 7 weekly sp, thru Cockfield. Brown & Co., Montreal. Imperial Tobacco Co., Montreal (cig- arettes), 5 t weekly, thru White- hall Broadcasting Ltd., Montreal. Northern Electric Co., Montreal (Leonard refrigerators), 3 f weekly, thru Cockfield, - Brown & Co., Mon- treal. WOR, Newark Philadelphia Dairy Products Co., Philadelphia (ice cream), 3 sp weekly, thru Scheck Adv. Agency, Newark. California Fruit Growers Exchange, Los Angeles (Sunkist oranges), weekly t, thru Lord & Thomas, Hollywood. WBNX, New York Fels & Co.. Philadelphia ( Fels- Naphtha soap), sa, thru Young & Rubieam, N. Y. KFYR, Bismarck, N. D. Wasagaming Board of Trade, Wasa- gaming, Man., sa series, direct. ROUND TABLE discussion of the "Mission of Ad- vertising" featured the June 15 session of the Adver- tising Federation of America convention in Detroit, with the informal talk staged in the auditorium studio of WWJ and broadcast from there. Taking part in the discussion (1 to r) were David M. Noyes, execu- tive vice-president, Lord & Thomas; Clarence Eld- ridge, vice-president, Young & Rubieam; Prof. Donal H. Haines, University of Michigan journalism depart- ment; Roy S. Durstine, president, BBDO. Herschell Hart, radio editor of the Detroit Neivs, seeking lis- tener reaction, took a poll after the broadcast and found "that one very logical thought had been re- ceived and retained. That thought was that advertis- ing does not increase the cost of an article, anti-ad- vertising propaganda to the contrary. Instead, adver- tising increases sales — increased sales increase pro- duction— which cuts cost to the consumer." Page 36 • July 1, J 938 BROADCASTING • Broadcast Advertising CALIFORNIA PENSION PLAN. Bollywood (political), thru Cinema Adv. Agency, that city, is using four weekly half-hour $30 a Week for Life talks on 5 California Broadcast- ing Svstem stations i KFWB, KERN. K.M.I. KWG, KFBK) and six a week on KMTR. Hollywood, and KTA. San Francisco. Campaign will continue thru Nov. S with new stations being added to the list. BULLOCK S Inc., Los Angeles de- partment store, thru Dana Jones Co., that city, for its August Sale, will use daily spot announcements on S south- ern California stations ( KNN. KFI, KILL KFWB. KF AC. KFVD, KMPC, KIEV. KVOEt in a five-week campaign starting July 2S. CHAMBER OF COMMERCE, Long Beach, Wash., recently contracted with KIRO, Seattle, for two evening ipiarter-hours weekly throughout the summer for Silver Hands, its pro- motion feature pointing out to Pacific Northwesterners that the longest straight stretch of beach in America nee at Long Beach, 150 miles away. DERM I CO Laboratories, Hollywood (proprietary), using radio for the first time, on June 17 started a 13- week test campaign on KFWB, that C i t y . Thrice-weakly, quarter-hour morning program, Beautiful Lady. features Frances Wright as commen- tator. Royal Adv., Los Angeles, has the account. HANCOCK OIL Co., Los Angeles, (.petroleum products), sponsoring a six-weekly 10-minute early morning news period on KFOX, Long Beach. Cal. and KFSD, San Diego, has started similar programs on KFXM. San Bernardino, and KERN, Bakers- field. Chas. H. Mayne Co., Los An- geles, has the account. CALTONE Corp., Los Angeles (Boy- seuberry Ade) which lias never before advertised, on July 3 starts for 13 weeks participation six times weekly in the combined Housewives' Protec- tive League and Sunrise Salute on KNX, Hollywood. Agency is Emil Brisacher & Staff, Los Angeles. BASIC SCIENCE INSTITUTE, Los Angeles (health builders), new to radio, is using from three to six weekly quarter-hour musical programs on KMPC. KFOX, KTKC and KYA. This is being supplemented with spot announcements several times daily. Agency is Smith iV: Bull, Los Angeles. ARMOUR & Co., Chicago, sponsored the Broadcast of a speech by R. H. Cabell, president, from Omaha over KM A, Shenandoah, la., at the dedi- cation of Armour's new million dollar pork house. WRR. Dallas, has started Transradio Xi'ws Service, quarter-hour daily for one year, sponsored by Webster- Eisenlohr, New York (Girard Ci- gars). N. W. Ayer & Son, Philadel- phia, placed the account. TIVOLI BREWING Co.. second largest brewery in Michigan, is the new sponsor of Ty Tyson's 6 p. m. daily sports review on WW.L Detroit, beginning July 4, replacing Minit Rub. MacManus, John & Adams, De- troit, handles the account. QUAKER OATS Co., Chicago, whose Puffed Wheat and Puffed Rice ac- counts have been handled bv Sherman K. Ellis & Co., New York, for five years, has appointed that agency to direct advertising of Aunt Jemima Pancake flour and Pettijohn's cereal. B. C. REMEDY Co.. Durham. N. C, through Harvey-Massengale Inc., At- lanta agency, has purchased the com- plete sport service of WSM, Nashville, a total of 1,508 broadcasts, during the next 12 months. Maker of Money GIL BREWER, city editor of the Canandaigua (N. Y.) Messenger, some time ago bought a 15-minute spot on WHAM, Rochester, wrote some good human interest copy about his clients' region, and then sold commercials to merchants and business men of Ontario County, south of Rochester. The program caught on, and he bought an- other quarter-hour. That clicked, too. Recently Mr. Brewer resigned his newspa- per job to work full time on his radio advertising busi- ness. Agency Appointments ACME WHITE LEAD & Color Works. Detroit (automotive division only) to Holden, Graham & Clark, Detroit. ANDREWS HEATER Co.. Los Angeles, to Gerth-Knollin Adv. Agency, that city. Fall campa.gn being considered. AURORA Laboratories, Chicago (Clear Again), to Erwin Wasey & Co., New York. BAYUK CIGARS. Philadelphia, to Ivey & Ellington, Philadelphia. CALIFORNIA Fruit Products, Hollywood (Sun-Gold Fruit Spread), to Gerth-Knol- lin Adv. Agency, Los Angeles. Plans in- clude radio. CALIFORNIA WALNUT GROWERS Assn., Los Angeles, to Lord & Thomas, Hollywood. ILLINOIS MEAT Co., Chicago (corn beef hash), to J. Stirling Getchell, New York, on eastern territory. LAVENA Corp., Chicago (bath powder), to Mitchell-Faust Adv. Co., Chicago. MARS Inc.. Chicago (candy), to J. Ed- ward Long Adv. Agency, Chicago. MORTON SALT Co., Chicago (industrial and smoked salt division), to Klau-Van Pietersom-Dunlap Associates, Milwaukee. PINOLEUM Co., New York (proprietary), to Noyes & Sproul, N. Y. POP'O Products. Chicago (French fried popcorn), to W. K. Cochrane Adv. Agency. Chicago. Radio is planned for coming campaign. PRINCE MACARONI Mfg. Co., Boston, to Ingalls-Advertising, Boston. PLEXO PREPARATIONS. New York (drug products), to Abbott Kimball & Co., N. Y. Spot radio will be used, prob- ably in the fall. SKINNER Mfg. Co., Omaha (Raisin Bran), to H. W. Kastor & Sons, Chicago. STANDARD AID Conditioning. New York, subsidiary of American Radiator-Standard Sanitary Corp., to BBDO, N. Y. Use of radio is under consideration. WINDSOR HOUSE Ltd., Hollywood (toil- etries), to Alvin Wilder Adv., Los An- geles. Will use radio in fall. Armstrong Continues ARMSTRONG CORK Co., Lan- caster, Pa. (Linoleum), has re- newed The Heart of Julia Blake, heard three days weekly on 19 stations via WBS transcriptions. Agency is BBDO, New York. Tiggi Ready! YOU can have for the asking a new 32-page book showing the most startling survey in Chicago Radio History, field in- tensity surveys and data that prove these stations America's greatest publicity investment! WGES-WCBD-WSBC Chicago Two Quaker Oats Shows Are Booked for Autumn QUAKER OATS Co., Chicago (for Quaker Oats and Aunt Jemima pancake flour), on Sept. 26 will start two programs on NBC-Red networks. One show will be a half- hour evening variety program on 60 NBC-Red stations originating in New York or Hollywood. Spon- sored by Quaker Oats, time and talent have not been selected for the variety show which will be handled by Ros Metzger and Law- ton Campbell, account executives of Ruthrauff & Ryan, agency in charge. The second show will be partici- pated in by Quaker Oats and Aunt Jemima. Titled Girl Alone, the program is a quarter-hour five- weekly dramatic serial scheduled for 4:45 p. m. on the NBC-Red net- work. Agency for Aunt Jemima is Sherman K. Ellis & Co., Chicago. It is understood that both shows are to run for 52 weeks. Girl Alone has been sponsored by the Kellogg Co. for the last two years and is presently aired as a sustaining fea- ture on NBC from Chicago. Featur- ing Pat Murphy and Betty Wink- ler, Girl Alone is written by Fay- ette Crum. Citrus Series Enlarged MUTUAL CITRUS PRODUCTS Co., Anaheim, Cal., (pectin, lemon juices), thru Chas. H. Mayne Co., Los Angeles, has started its season- al campaign using an average of three weekly five - minute tran- scribed commercials on KFI, KPO, KHQ, KSL, KIDO and KMBC. This is being supplemented with spot announcements. Other stations will be added as markets open. and (2 ompanij now affiliated with W<2Phe -last month with aKers in the anti- ieanied today. Conferences, at arts were said to jf^own" and ffnitions and ^reW^anged by rnero- ^Deiffewerit °t Com- visory Council. an effort iration at the ..Jpj^n'etftselyes at Jpljjflp^rSo soon will ote%bei}*-'business methods osional monopoly in- ^ence was ex- ings offer » monop- cf ob- "cir- igb ■y. le t- r- FOR OR years we have been looking for the formula that would produce the per- fect disc for instantaneous recording. Six months ago we discovered a new manu- facturing process. We made over 1,000 experimental discs by this process, each slightly different. Some were too soft. They cut quietly but they wouldn't reproduce the higher fre- quencies. Their playing life was limited. The thread would not clear the cutting needle. It stuck in the groove. Some were too hard. They required a ticklish needle adjustment to cut properly. Some of the experimental discs changed their characteristics after a few months exposure to open air making them unsuitable for many important uses. One day we found the answer to our problem. We discovered a composition in which we could cut a smooth shiny groove without critical needle adjustments. The sur- face noise was unbelievably low, at least 15 db less than any disc we had produced in the" past. Yet the new material was amazingly durable. We tested the playing life by record- ing a 1,000 cycle tone in a single circular groove. After 500 consecutive playings the signal level had decreased only 2 db. The noise level had increased only 5 db. Baking the new disc at 150°F. . . . exposure to direct sunlight for several weeks had no perceptible effect on its quality. The new discs reach their maximum hardness during the manufacturing process. At last we have a disc that satisfies us in every respect. NOW WE WANT YOUR OPINION. WE ASK THAT YOU TRY ONE OF THESE NEW DISCS AT OUR EXPENSE. At the request of any radio station, advertising agency or other commercial user of instantaneous recording equipment, we will send, free of charge, a sample 12" Presto Green Seal disc made by our new process. Test it thoroughly, then let us know how you like it. We think you'll agree with the engineers who tried the first samples. We've really got something. NEW PROCESS PRESTO DISCS ARE NOW AVAILABLE ONLY IN 12", 16" AND OVERSIZED MASTERS. OTHER SIZES WILL BE AVAIL- ABLE AUGUST 1st. THE PRICES ARE THE SAME AS YOU NOW PAY FOR GREEN SEAL DISCS. Look for the "Q" at the center of the seal. This identifies the New Presto Green Seal Disc. FEATURES OF THE NEW "Q" DISC. 1 Surface noise 15 d b lower than any previous Presto disc. No * hiss, no crackles, no ticks, no surface irregularities. 2. Clean, crisp, high frequency response. 3^ Thread clears the needle j to 1 inch, reducing danger of tangling, simplifying outside-in cutting. 4. Thread is slow burning. Only an open flame will ignite it. 5> Long playing life, the toughest disc we've ever produced. £( Long shelf life. All volatile substances are driven out in the final stages of manufacture. 7 Quick delivery by air express anywhere in the U. S. within 24 hours. We couldn't install the new manufacturing process and still continue to ship thousands of discs daily to our regular customers. So, to make the new disc, we equipped a new plant, a building sealed within a building, air conditioned throughout to assure uniform quality and prevent con- tamination by dust or moisture. This new plant triples our daily disc production so that in spite of the rapidly increasing demand PRESTO WILL CONTINUE TO SHIP YOVR DISC ORDERS THE DAY THEY ARE RECEIVED. fUSTISSSiS BROADCASTING • Broadcast Advertising July 1, 1938 • Page 39 BOWMAN & COLUMBIA Inc. is the new firm name of Luekey Bow- man & Co., New York. Curtis F. Columbia, vice-president of the agency, has become a partner. Mr. Bowman continues as president. On June 23 the agency moved to 155 E. 44th St. ; new telephone is MUrray Hill 2-8260. MANN HOLINER, radio director of Lennen & Mitchell and manager of the agency's Los Angeles offices, will return to New York July 5. Jay Clark is in charge of the Los Angeles offices during his absence. DUKE RORABAUGH, producer, writer and announcer, has resigned from Transamerican Radio & Tele- vision Corp., New York, to become radio director of Blame-Thompson Co., New York agency. TOM McAVITY, Hollywood manager of Lord & Thomas, is in New York to confer with agency executives on the Pepsodent Co. new fall show which will feature Bob Hope and emanate from the West Coast. He is to return July 15. JAMES H. WRIGHT has resigned as vice-president of BBDO, New York, to join Lord & Thomas as ac- count executive on American Tobacco advertising. In the latter post he suc- ceeds James Rogers, who recently resigned to return to the vice-presi- dency of Benton & Bowles. JOHNNY MURRAY, radio director of Heintz-Pickering & Co., Los An- geles, is commentator on the five- weekly quarter-hour Johnny Murray Talks It Over, sponsored by Franco- American Baking Co., on KFAC, that city. JOSEPH C. KEELEY, with N. W. Ayer & Son. New York, for eight years, and in charge of radio publi- city for four, has resigned to join the publicity department of J. M. Mathes Inc., New York. LOUISE LUDKE, production man- ager of Emil Brisacher & Staff, Los Angeles, has been installed as presi- dent of Los Angeles Advertising Women, the first agency woman to head the organization. Marie Swee- ney, Secretary-treasurer of Dan B. Miner Co., has been elected a director. LUCILLE JONES, formerly of KFOX, Long Beach Cal., is now with Uhl Service Adv., Los Angeles, as account executive. J-W-T Coast Plans CONSOLIDATION of J. Walter Thompson Co. Los Angeles offices with the agency's Hollywood radio production department is under consideration. It is understood that J. Walter Thompson Co. is plan- ning either its own Hollywood building or moving from its pres- ent quarters at 6331 Hollywood Blvd. to a new location. If plans are consummated, move will take place in fall. Meanwhile T. R. Paulson, Los Angeles manager, has been transferred to St. Louh where he succeeded Fred Fidler as head of the agency's office in that city. Tom Cooper has been appointed acting manager of the Los Angeles offices. Mr. Fidler was transferred to New York. Denny Danker, vice-president in charge of radio, heads the Hollywood divi- sion. HOWARD & GYMER, Cleveland, has moved to Union Commerce Bldg. ROBERT KNOWLDEN AGENCY, Los Angeles talent bureau, has moved to 8611 Sunset Blvd., that city. IN ST.LOUIS KSD's Summer schedule of com- mercial programs is by far the greatest in the station's history. KSD is a tremendous influence in the building and maintaining of sales in the St. Louis area. The Distinguished Broadcasting Station Station KSD — The St. Louis Post -Dispatch POST-DISPATCH BUILDING, ST. LOUIS, MO. FREE & PETERS, INC., NATIONAL ADVERTISING REPRESENTATIVES NEW YORK CHICAGO DETROIT ATLANTA SAN FRANCISCO LOS ANGELES SAMMIS & DARLING Adv. Co., with offices in the Commonwealth Bldg., San Diego, Cal., has taken over the business formerly operated by Frost & French. Herbert F. Sammis, formerly of J. R. Casey & Associates. New York agency, is in charge of ra- dio. Mr. Darling was formerly in charge of Arizona sales of Gilfillan Radio. A MILTON WEINBERG ADV. Co. has moved to larger offices at 32o W. 8th St., Los Angeles. WALTER SCHWIMMER of Sehwimmer & Scott, Chicago adver- tising agency, is the father of a girl born June 9. JOHN WOODROW LOVETON. of the Ruthrauff & Ryan radio produc- tion staff, will marry Virginia Far- mer, Rhinelander, Wis., July 18. IVEY & ELLINGTON, a new agency, has been formed by Neal D. Ivey, recently resigned as vice-presi- dent of McKee, Albright & Ivey, and Jesse T. Ellington, resigned vice- president of J. M. Mathes Inc.. New York. Offices of the new agency are at 1400 S. Penn Square, Philadelphia. E. A. ELLIOTT, formerly space buyer and head of the schedule depart- ment of the Campbell-Ewald Co., New York, has been appointed direc- tor of media, and will supervise selec- tion of media and buying of radio time. DICK DUNKEL has resigned as time-buyer of Benton & Bowles, New York, and will shortly open offices to conduct his own business, nature of which has not been disclosed. He is succeeded as Benton & Bowles time- buyer by William Fagan. D. E. ROBINSON, general manager and research director of the Federal Advertising Agency, has been elected president of the Market Research Council of New York, succeeding John Karol of CBS. CAL SW ANSON, J. Walter Thomp- son Co., New York executive is in Hollywood. EVERARD MEADE, Young & Rubi- cam, Hollywood producer of the NBC Burns & Allen show, is the father of a girl born June 21. C. LAWTON CAMPBELL, New York radio director of Ruthrauff & Ryan, recently was in Hollywood con- ferring with Tiny Ruffner, west coast vice-president and radio manager, on new fall shows. DON D. STAUFFER, Young & Rub- icam, New York vice-president in charge of radio, is in Hollywood to confer with Tom Harrington, West Coast manager. MEL WILLIAMSON, radio director of Hixson-O'Donnell Adv., Los An- geles, is recovering after fracturing several ribs in a fall. PHYLLIS RE AY, script writer who formerly worked on Betty Crocker, CBS General Mills program, has joined the copy staff of George Bijur Inc., New York. jfo tile FOREIGN RESIDENTS OF METROPOLITAN NEW YORK W3NX YORK 1000 WATTS DAY AND NIGHT lite Station tluU Speak* If out Page 40 • July 1, 1938 BROADCASTING • Broadcast Advertising T FCC Winding Up Hearing on Allocations Pact Ratification Expands Scope Of Session HEARINGS before the FCC "Su- perpower Committee" on proposed new rules and regulations to gov- ern broadcast allocations began their fourth and presumably final week June 27. With the ratification June 15 of the Havana treaty by the Senate, the way was opened for actually taking into account revised allocations but the hearings proceeded on the original basis of existing allocations in connection with proposed rule changes. The following is a continuation of the running account of the hearings as begun in the June 15 Broad- casting: To conclude WLW's direct pres- entation June 15, Duke M. Patrick, counsel for the Crosley station, re- called James D. Shouse, vice-presi- dent of Crosley Radio Corp. in charge of broadcast operations; Dr. Richard R. Mead, statistical expert of the marketing depart- ment of Wharton School of Fi- nance & Commerce, and Jerry Branch, WLW research engineer. Questioned by Comdr. Craven, Dr. Mead expanded his view that high-power stations would never shut out small local or regional stations because national advertis- ers are anxious to secure local sup- port through local stations in indi- vidual communities and regions. He added that his figures presented "a reasonably accurate picture of what has happened in the WLW area", although this probably was no proper base upon which the Commission could establish a policy for the entire nation. He explained that he did not present his mate- rial as indicating any nationwide trends. Mr. Branch supplemented earlier comparisons of rate structures, which were based solely on per- centages, with dollar-and-cent com- parisons, as requested by Comdr. Craven. The exhibit, which listed rates for 75 clear channel, regional and local stations, as of January, 1930, "and January, 1938, showed WLW's basic hourly nighttime rate as $1,080 in Januarv, 1930, and $1,200 in January, 1938. WABC, New York, jumped from $600 in 1930 to $1,250 in 1938, the highest 1938 rate of the 33 clear channel stations listed; WJZ and WEAF, New York, from $750 to $1,200; and WOR, Newark, $750 to $1,100. Five Chicago station s — WGN, WBBM, WENR, WLS, WMAQ — showed 1938 rates ranging from $720 to $750, representing jumps of from 66%% to 140% over 1930. Urges 50 kw. Minimum For LA Channels Among the 22 regionals listed by Mr. Branch, WWJ, Detroit, and WCKY, Cincinnati, showed the highest 1938 rates, $475 and $440, respectively, up from $340 and $300 in 1930. WJW, Akron, regis- tered the highest hourly rate, $150, of the 20 locals mentioned, with WCOL, Columbus; WFDF, Flint, and WJBK, Detroit, next at $125. Mr. Shouse agreed with the statement of Edwin W. Craig, chairman of the Clear Channel Group, that Paragraph 1 of Rule 31.2 of the proposed rules be modi- fied to provide for a minimum 50 kw. on Class I-A channels rather than the present specification of a flat power of no more or no less than 50 kw. He made the suggestion that I-A stations be licensed to oper- ate with power in excess of 50 kw. when the added • power will not cause interference to stations on adjacent channels or foreign trans- mitters, when the station's primary and secondary service areas natur- ally fall within continental United States, provided the added power is necessary to supply radio ser- vice not otherwise available and that at least 50% of the station's programs which would not other- wise be available to a particular audience, consist of live talent originated by the station. Commission Counsel Porter asked Mr. Shouse for additional figures on WLW's charges to networks for carrying programs — for which Mr. Branch's exhibit showed WLW's rate to advertisers buying time as $1,200 per horn- — and inquired about "discounts to networks." When Mr. Patrick objected to the query, Mr. Porter indicated that he was not satisfied with the rate comparisons offered since they went back only to 1930 and did not cover the prior years during which WLW enjoyed a comparatively higher rate than the other stations listed. Mr. Patrick explained that he ob- jected to the question "at these hearings" but would present such figures "at another hearing wher-j they will be pertinent." Dr. Levy Offers Plea For Class I- A Rating Further testimony on the WCAU plea for Class I-A assignment was presented June 15 by Dr. Leon Levy, president of the station. In a prepared statement he gave the history of WCAU, emphasizing that Philadelphia, third largest city, would not have a Class I-A assignment. WCAU, he estimated, would do a gross business in 1938 of $800,000, business to June 1 hav- ing amounted to $430,000. Public service aspects of WCAU's operation, investment in facilities and pioneering work in programming field, were outlined by the dentist-broadcaster. Assert- ing WCAU is the only 50 kw. clear- channel station in Philadelphia and in the Eastern part of Pennsyl- vania, he said it is the only station in Philadelphia, regional or clear, that is "personally operated by its owners." Under the proposed rules and regulations, WCAU would be- come a I-B station with another station within the continental lim- its of the United States placed on its frequency which, under the Ha- vana Treatv, would become 1210 kc. Under cross - examination, Dr. Levy asserted that, if necessary' the number of Class I-A channels should be increased beyond 25 to take care of worthy stations such as his. Asserting he had "always felt" WCAU should have a better frequency, he said prestige of the station would be affected by being relegated to I-B status. Asked by Commissioner Craven whether his objection would' be eliminated if the proposed rule were changed to make no discrim- ination between I-A and I-B chan- nels, Dr. Levy said that would eliminate the "most important" ob- jection. Adverse reaction from ad- vertisers results from the second- ary classification, he declared. If all stations along the East Coast were made I-A, he declared, most of the objection would be averted, because it would put WCAU in a better competitive position. Under examination by Mr. Por- ter, Dr. Levy estimated that he, to- gether with his brother, Isaac D. Levy, own approximately 10% of 400.000 SOO0OO 400100 300000 700,000 iooooo 80,000 40000 SO0OO 40400 JO0OO 20,000 10000 8,000 ipoo 5000 4.000 01 0.3 04 Q.S 0.8 Kl LOW4TT5 2 3 4 5 fc 7 B 910 70 30 40 50 60 60 100 200 300 400 M0 2^ MINIMUM COST OF STATION INSTALLATIONS Figures are from Federal Communications Commission mimeoqraoh No. 27007. Standards of Good Enqmeerinq Practice 18.1, which stale that [he Tig ures are considered the minimum required for saUstactorv installation , including the transmitter, anlenna System, mormoring equipment and equipmen! for one large and one small studio of average dimensions and equipment includinq microphones, speech input equipment .and usual acoustical treatment, but enclusive of the cost of land and buildinqs and orqaniiation and devetopmenl costs" NATIONAL ASSOCIATION OF REGIONAL BROADCAST STATIONS 0.3 0.4 O S STATION installation costs, including studios and studio apparatus, are graphically depicted in this chart, introduced in evidence before the FCC during the hearings on proposed new rules and regula- tions. Prepared by Dr. G. W. Pickard, consulting engineering expert for the National Association of Regional Broadcast Stations, the exhibit shows estimated minimum costs "from scratch", ranging from $6,500 for a 100-watt station to $700,000 for a complete 500,000-watt plant. CBS stoek. The station recently purchased 2,000 shares of the net- work stock he said. Asked if he had any objection to the proposed rule governing cul- tural programs "as may be re- quired," Dr. Levy said he did not want to venture any opinion on it. A strong and comprehensively prepared case for Class I-A status for WOR, Newark, next was pre- sented. First spokesman was Alfred J. McCosker, president of the sta- tion and chairman of Mutual. Questioned by his attorney, Frank D. Scott, Mr. McCosker cat- egorically stated the WOR position in opposition to its proposed I-B assignment on the 710 kc. channel. McCosker Presents Strong Case for WOR I-A Status Mr. McCosker opposed Rule 31.2 limiting power to 50 kw. He said he saw no necessity or apparent value in the adoption of a rule re- stricting the Commission's author- ity to grant the use of power in excess of 50 kw. Moreover, he pointed out that under the Havana Treaty, neighboring nations would be in a position to use power greater than 50 kw. and thus the restrictive rule if adopted would serve "the negative purpose of in- viting our neighboring foreign na- tions to encroach on our commer- cial markets and to spread such gospel as they may choose." In attacking the proposed FCC rule classifying WOR as a I-B station, Mr. McCosker pointed out there are four full-time clear chan- nel stations in the New Jersey- New York area— WEAF and WJZ of NBC, WABC of CBS, and WOR. WOR is the only full-time clear channel station assigned to New Jersey, whereas New York State has five full-time clear channels, he said. "The original announcement by the FCC on assignment of stations "promptly occasioned adverse reper- cussions toward WOR," the witness stated. "The advertising agencies immediately contacted us with a query as to why WOR was rele- gated to a I-B classification. It may be urged that this is mere psychology. Such a diagnosis has been made of depressions and other social convulsions. * * * It may be urged there is no material difference between I-A and I-B but we cannot convince our customers and prospects that there is a dis- tinction without a difference." As a matter of fact, Mr. Mc- Cosker asserted, there is a material difference between these stations independent of comparative protec- tion to service areas. The Class I-A station has the opportunity of pro- motion and expansion, he said, while the Class I-B station is defi- nitely static. Mr. McCosker pointed also to the provision of the Communica- tions Act specifying an equitable allocation of frequencies, hours of operation and power among the several States. WOR, as a New Jersey station, he contended, is en- titled to Class I-A status. He also advocated increase in the number of Class I-A assignments if that is necessary, pointing out that the treaty does not place any limita- BROADCASTING • Broadcast Advertising July 1, 1938 • Page 41 INCOME wHurs THEM Cre^k or 9-gf£jSa I. ^ , ES-kycouaUes -£^67% fphere, combined. r » « e pas- Xre ^ired homes 5*% ^ ^ National FREE & PETEK&,' tions on the number of channels which may be used for that pur- pose since it specifies that "at least 25" of the channels shall be so as- signed. Discussing specifically the 710 kc. frequency, Mr. McCosker said his understanding of the reason for its relegation to Class I-B status was because of the experimental opera- tion of KIRO, Seattle, on the wave. He said this could not be a sound reason because WJZ operating on 760 kc. is placed in a I-A classifi- cation and it has WBAL, Balti- more, operating experimentally on its channel. He added that the experimental operation of KIRO, by the terms of its license, is subject to revocation without notice. Moreover, he con- tended the station is designated as regularly assigned on the 650 kc. frequency and its present experi- mental operation on 710 was au- thorized by the FCC "with our con- sent". This occurred at a time when the possibility of I-A or I-B operation was not anticipated, he said. "It is our position that the pres- ent status of KIRO on 710 kc. fre- quency is not a legal, equitable or practical obstacle to the classifica- tion of the 710 kc. frequency as a I-A channel. If the Commission is unable to concur in such opinion, and considers it essential that KIRO be removed from that fre- quency to entitle the frequency to a I-A classification, that can be ac- complished. Anticipating such a possibility, WOR has filed with the Commission the formal withdrawal of its consent to further simul- taneous night-time operation on THE MOST POWERFUL STATION between St. Louis Dallas and Denver Covers the Heart of the Triangle 25,000 WATTS NATIONALLY CLEARED CHANNEL COMPLETE NBC PROGRAM SERVICE More population, more radio sets and more spendable income than any other Oklahoma station, with extensive cover- age in Kansas, Missouri and Arkansas. EDWARD PETRY & CO., Nat'l Representatives New York Chicago Detroit San Francisco K V O O Remoted to IRE REQUIRED to remain in Washington for the FCC al- location hearings, William B. Lodge of the CBS engineer- ing staff, was not deterred from making his scheduled illustrated talk before the In- stitute of Radio Engineers convention in New York. He had his speech piped from WJSV to the convention, where another technician handled the lantern slides. He talked on selecting a site for a broadcasting trans- mitter. "THE VOICE OF OKLAHOMA Page 42 • July 2, 1938 TULSA this frequency, experimentally or otherwise." Under cross - examination, Mr. McCosker said his primary objec- tion to I-B classification aside from client reaction was that it "stulti- fies our growth." Asked by Com- missioner Case whether he had any objection to I-B operation for WOR if all stations in the New York area were in the same classifica- tion, Mr. McCosker said the pri- mary objection would be imme- diately relieved but that he would still object for WOR because of the "psychological reaction" and be- cause it would estop future devel- opment. Engineering Aspects Outlined by Jansky The engineering case in behalf of WOR was presented by C. M. Jansky Jr., senior member of the firm of Jansky & Bailey, who in- troduced charts which he explained under examination by Counsel Scott. Dr. Jansky described the dif- ference between Class I-A and I-B stations and the limitations affect- ing the operation of the latter in- sofar as protection and service are concerned. The purport of Dr. Jansky's tes- timony was to show that WOR on the 710 kc. frequency could per- form a more meritorious coverage service as a I-A frequency than numerous other stations in the same geographical area slated for I-A operation. Because WOR uses a directional antenna, it would pro- duce the strongest signal through- out the largest area in the United States of the four stations in he New York area as a Class I-A out- let, he said. Dr. Jansky explained also that WOR is flanked on one side by WLW on the 700 kc. channel and on the other by WGN on the 720 kc. channel. Cross-talk now results, he said, because of the WLW oper- ation. He claimed that if WLW and WGN both operated with 500 kw. while WOR remained at 50 kw. be- cause of I-B classification its sig- nal would be hemmed in to only 30% of the area served with WLW and WGN at 50 kw. A bar chart placed in the record showed that the WOR area with WLW and WGN operating with 50,000 watts would cover some- thing like 480,000 square miles, but the WOR area with the two sta- tions operating with 500,000 watts would be restricted to approxi- mately 190,000 square miles. Asked how it would be necessary to modi- fy the proposed rules to prevent loss of coverage to WOR if both WLW and WGN were granted 500 kw., Dr. Jansky said there were one or two alternatives — to require WGN and WLW to install direc- tive antenna systems maintaining the same radiation in the direction of the WOR coverage area as at present, or the designation of the WOR 710 assignment from I-B to I-A, along with a similar power increase to 500 kw. The second al- ternative, he said, is the best pos- sible solution. Dr. Jansky explained that the block of frequencies 700, 710 and 720 is unique in the fact that on each side are channels assigned to foreign countries. If any block of frequencies in this country would appear to be suitable for power assignments above 50 kw., he said, "it would seem that this is the block inasmuch as there would be no side channel interference prob- lems in connection with the opera- tion of any station upon the imme- diately adjacent channels in the United States." In summarizing, Dr. Jansky said if the ability to deliver the strong- est uninterfered with skywave sig- nal over the largest area in the United States is to be considered a determining factor in selecting sta- tions for the I-A classification, "then certainly WOR should be first choice insofar as the New York-Newark assignments are con- cerned." Maland Continues Clear Channel Brief To complete the Clear Channel presentation which had been inter- rupted by several other cases, Jos- eph O. Maland, vice-president and general manager of WHO, Des Moines, and a member of the ex- ecutive committee of the Clear Channel Group, on June 16 began presentation of a 60-page state- ment, going into economic and so- cial ramifications of the issue. He was on the stand three days includ- ing cross-examination. Mr. Maland's analysis went into the FCC's breakdown of 1937 bus- iness, challenging many of the FCC deductions and, in some re- spects, criticizing the formula used in arriving at net figures for cer- tain groups of stations, notably regionals in larger cities and the major networks. He offered 54 exhibits, largely dealing with projections of the FCC's analysis, under cross-exam- ination of Louis G. Caldwell, Clear Channel Group counsel. To the significant question as to the competitive affects, if any, the increase in power to 500 kw. for all 25 of the proposed Class I-A stations would have upon other stations Mr. Maland said it was his opinion the result would be bene- ficial both to the other classes of stations and to the public. He added that what little com- petition now exists between a 50 kw. clear channel station and a re- gional or local in the same city would disappear. WLW, for exam- ple, he said, carries no local adver- tising. For the remaining 28 full- time 50 kw. stations he said the lo- cal advertising volume amounts to 22.5%. Asked what competitive effect the proposed increase would have upon stations in other cities with- in the primary service area of the clear channel station, he said that situation raised the only serious question of competitive efforts. "Where the signal from the clear- BROADCASTING • Broadcast Advertising channel station becomes strong enough to be classed as satisfac- tory primary service in the other city, I must admit that a new com- petitor enters that city with the potential ability to attract some or a large portion of the audience in that city." stations H ill Mot Lose yetuork Place Elaborating on testimony of J. H. DeWitt, engineering witness for the Clear Channel Group, Mr. Ma- land said there are 23 regional and local stations brought within the 2 millivolt contour of stations slated for Class I-A operation assuming they procure 500 kw. He said ex- perience had shown these stations would not lose network affiliations. But even if all 23 local and re- gional stations brought within these 2 millivolt contours lose their network affiliations, he said their resultant loss in revenue "is not a reason for preventing the people of the United States from receiv- ing the improved service." On network affiliation, assuming 500 kw. operation, Mr. Maland said if the Class I-A station continues with the same network and broad- casts the same amount of network programs, it cannot take any other type of business away from the regional and local stations in other cities, at least to any substantial degree. If it does not, it will not cause any regional or local station to lose its network affiliation. "It may cause one kind of damage or the other to a few stations, but it cannot do both, at least without in- creasing the number of hours shown on the face of the clock." In summarizing the network- spot business possibilities, Mr. Ma- land said he conceded that a small amount of national spot advertis- ing may be lost by regional and local stations brought within the 10 millivolt contours, and perhaps a little beyond it, "but this will be at least equalized by the business which the Class I-A stations lose to the smaller stations. Clearly, the Class I-A station cannot take any local advertising from the smaller stations, since the local advertiser in a neighboring city cannot pos- sibly be expected to pay the much higher rates for coverage he can- not use." Based on the FCC analysis, Mr. Maland discussed national, local and spot advertising distribution. Of the total network advertising time sales in dollars for 1937, he said, 43% went to fulltime 50 kw. clear-channel stations; 43.3% to fulltime regional stations; 2.21% Kev Witnesses pi A Industries! ■«W Payrolls! Advertisers over WAIR often express amazement at the quick, constant response from listen- ers. WAIR is a sales producer if there ever was one. WAIR Winston-Salem, North Carolina National Representatives Sears & Ayer Mr. Maland Mr. McCosker to full-time local stations, and the remainder to all other classes. Net- work advertising represents 38.6% of total time sales of clear-channel stations, 29.3% for regionals, and 7.6% for locals. In national spot advertising, the 50 kw. stations had 43.5% of the total, regional stations, 35.6%, and local stations 2.77%. For the 50 lew. stations, this advertising rep- resented 40.4% of their total sales; for the regionals 25.1% and for the locals 9.9%. Conversely, he pointed out, in local advertising the 50 kw. stations have only 15.3% of the totals, the regional stations 43.9%, and the local stations 15.7%. For the 50 kw. stations, this represented 21% of their total sales, for the regionals 45.6%, and for the locals 82.5%. In summary, he said local sta- tions over the entire country draw 82.5% of their revenue from local advertising at present, regional stations 45.6%, and clear channel stations 21%. "It is the latter's 21% of local business which will be lost to other classes of stations, amounting to over $4,400,000 in sales," he said. Economic, Social Poiver A'o Serious Question In response to claims of undue power and influence from super- power operation, Mr. Maland said he did not see that any serious question of this sort is involved. Analyzing the FCC figures show- ing total time sales of $118,000,000 for 1937, Mr. Maland said the question apparently intended was whether the 25 Class I-A stations would take too large a portion of the total revenue and whether be- cause of this, they would somehow acquire undue economic power over other stations. The FCC figures showed sales of $118,000,000, with the network portion about $36,000,000 and the portion of 624 stations at about $82,000,000. Out of the total net income of some $19,000,000, the networks received about $3,500,- WRITER BIDDICK COMPANY LOS ANGELES SAN FRANCISCO SEATTLE SHREVEPORT LOS ANGELES H HOUSTON — DALLAS — I SEATTLE — - NEW YORK ■ CHICAGO I- OKLAHOMA CITY — NEW ORLEANS SA I Topi '£m-Qll ON A per capita basis Shreve- port leads all except one city in the United States in build- ing for the first four months of 1938. On the same basis, Shreve- port tops all of the cities listed above. In total building in the same period Shreveport was 19th in the nation, regardless of popula- tion. It is one of the 11 cities out of the 20 highest in vol- Jn the Center ofrtke Wo fid's 10,000 WATTS C/3S ume to show an increase in per- mits for this year over the same period last year. Shreveport maintains its position as the center of the white spot in Nation's Business map. This is another proof of our state- ment that "there is no recession in this market." KWKH and KTBS are the only network stations within 175 miles of Shreveport. Greatest Oil and G as Area REPRESENTED Br THE BRANHAM CO. 1,000 WATTS HOC SHREVEPORT BROADCASTING • Broadcast Advertising July 1, 1938 • Page 43 WORDS Bell System Teletypewriter Service will whisk a written message across 200 yards or 2000 miles — write the message letter for letter, word for word, just as it is typed. It makes written communication practically instantaneous in two places or several. Wherever speed is needed and accuracy is vital, the teletype fills a need. It handles last-minute script changes, time-clearances and network arrangements with written records and with copies for routing and filing made at the same time. 000 and the stations about $15,500,- 000. The tables also disclosed that the 33 clear channel stations of 50 kw. or more accounted for al- most one-third of the total reve- nue and about one-half the income of all stations and that out of the net revenue for all stations of $15,412,128, these 33 stations re- ceived $7,973,835, or more than half. While asserting that under any interpretation these figures are impressive, he said they did not clearly portray the situation. It was here that Mr. Maland attacked the network breakdowns, saying they do not segregate regional stations with network affiliations operating in cities corresponding in size to those in which the 50 kw. stations are located as distin- guished from the minor market re- gional. This group, he said, if so segregated, along with full-time locals in a similar position, would show "very handsome profits". Such figures, he said, would dispel the notion that the 33 50 kw. sta- tions are acquiring1 any economic advantage over other classes of stations under similar circum- stances. "Far more important, however, is the failure of the tables to re- veal the actual share taken by the two major network companies from the total revenue and income of the broadcasting industry," he de- clared. The figures showed these net- works received about $3,500,000 out of the total net income of slightly under $19,000,000, he said. "Actually, Columbia alone had a net income, after taxes, of slightly under 354,300.000 for 1937, accord- in°- to its published statement, and NBC had profits of $3,700,000 for the same year, or a total of about SR. 000,000 for the two companies. The gross income for the two com- panies was over $75,000,000." Figures Are Arbitrary, Not Unfair or Inaccurate In seeking to explain this, Mr. Maland said that one of the tables showed net income after taxes for the major networks of some $6,- 300,000, which figure was not car- ried forward to the general net- work breakdown. One reason for that, he said, was that the revenue and income of 13 stations owned, leased, or managed by the net- works, "appear to be entirely ex- cluded from the figures for the networks and to be considered as figures for the stations in Table 15. This figure includes eight full- (UP) THE MARK OF ACCURACY, SPEED AND INDEPENDENCE IN WORLD WIDE NEWS COVERAGE UNITED PRESS time 50 kw. stations, one high- power regional station, and four regional stations with very desir- able assignments in cities of sub- stantial size." He concluded that in assigning to the networks a net income of about $3,500,000, the table exclud- ed both the revenue from the 13 stations mentioned as well as the revenue from nine key stations, of which seven are full-time 50 kw. stations, one a part-time 50 kw. station, and one a clear-channel station of less power. The reason, he said, is that the figures for the 29 full-time stations of 50 kw. or more include 15 of these network stations and the four part-time stations include one network sta- tion. He said also the figures for net income of these network sta- tions are far above the average for the 50 kw. stations and make their net income appear "greatly out of proportion when compared to that of other classes of sta- tions." After a further breakdown of these figures, Mr. Maland said that undoubtedly the allocation of net income to the nine key stations owned, leased or managed by the networks, was done on an arbi- trary basis, with no intention of being unfair or inaccurate. "Nev- ertheless, the resulting picture is unfair to the independently owned 50 kw. clear channel stations if any inference is drawn from these totals that there is some danger of undue concentration of social or economic power. If figures show- ing a large net income are an in- dication of such danger, and I do not contend that they are. the net- works and not the independently- owned 50 kw. clear channel sta- tions constitute the danger. They have taken something like $8,000.- 000 out of the total net income of less than $19,000,000 for 1937." In opening his statement, Mr. Maland first covered economic sup- port for 500 kw. stations. Dealing with the probable increase in rates, he estimated the increase in cost per hour of operation of a 500 kw. station is $25.06, representing an annual increase of $162,920. He added, however, he was convinced the real increase in cost would be greater than the bare technical items. After going into these other factors, such as likely increased fees all down the line, including ASCAP, he said it was his opin- ion the increase in rates for 500 kw. stations over 50 kw. stations, would range from between $175 to $200. There would be increased pro- gram expense along with the tech-' nical, he said. Moreover, he de- clared, this was confirmed by WLW's experience when it in- creased its hourly rate from $990 to $1090 and thence to $1200 per hour. To the question of what commercial support would be avail- able, Mr. Maland said he felt there would be plenty of new business to take care of the increased ex- penditures. He pointed to the strides already made by broadcasting in its short tenure as an advertising medium and to many analyses covering availability of advertising for the five general media. Pointing out that broadcasting had a decade of being heavily in the red before it even approached breaking even, he said, however, that since its ad- vent as a national advertising me- dium, it has taken remarkable strides and opened new fields. While other media during the first Page 44 • July 1, 1938 BROADCASTING • Broadcast Advertising few months of 1938 showed de- clines, current statistics indicate that the broadcasting business is still maintaining its upward course even though it is not as rapid as in the past. Magazine Appeal vs. Meuspaper Appeal Mr. Maland denned the high- power broadcasting field as one comparable to the national maga- zine type of appeal rather than the newspaper, which would be more in the position of the regional sta- tions. He said broadcasting is a very economical advertising me- dium when certain comparisons are made with magazines and their rates and circulation. For about $8,000 in time charges, he pointed out, an advertiser may have a quarter-hour evening program over a network of 90 or 100 outlets from coast to coast, covering all the urban population in the larger cities and no small portion of the remaining population, a potential audience of millions. The Saturday Evening Post, with a circulation of slightly over 3,000,000, he said, charges $8,000 for one page in black in the interior of the maga- zine and as high as $15,000 for the outside back cover in colors. Rates for the Ladies' Home Jour- nal, with a circulation of just un- der 3,000,000, are approximately the same, he said. Fortune, with a circulation of less than 150,000, has page rates ranging from $1,400 to $2,800. Radio, he said, offers a "marked advantage in decrease in distribution costs." He concluded advertisers will be willing to pay for the increased circulation resulting from 500 kw. operation, just as they always have been willing to pay for it in news- papers and magazines. In projecting the story of remote coverage, Mr. Maland said it was his opinion no listener cares very much whether his broadcasting service comes from the trade area which some expert on advertising has decided he lives in. In stating that any allocation based primarily on trade areas, as distinguished from listening audience, seems to proceed on "a very mistaken the- ory of public interest," he took an opposite view from that expressed by Dr. John V. L. Hogan, engi- neering witness for the NAB, at the hearings. Superpower operation would in no way adversely affect the char- acter or program service ren- dered, Mr. Maland contended. Con- versely, he said there would be very considerable improvement. Stations in the Clear Channel KGMB HONOLULU KHBC HILO First in Coverage First in Listener Preference First in Advertising Volume FRED J. HART, President San Francisco Office, Californian Hotel Representatives: CONQUEST ALLIANCE COMPANY New York, 5IS Madison Ave. Chicago, 203 N. Wabash C. P. MacGREGOR 729 S. Western Ave., Hollywood Group, he said, would be willing to suffer annual losses in order to render good program service, and when revenue improved, "to do without dividends and high sal- aries, in order to put the profits back into improved program ser- vice and improved equipment." He cited precedent to substantiate this contention. Poor service, he said, necessarily decreases the audience. Big City Stations to Solve Social Problem Further to bolster his argument for higher power, Mr. Maland said that because of a combination of technical and economic factors there are large areas in the Unit- ed States including many cities and towns and villages that can- not have one broadcast station of their own, certainly not two. The only way of solving the social problem, he said, is to provide them with service from stations in larger cities. Mr. Maland cited figures show- ing that the presence or absence of economic support is a limiting factor in meeting the need for ra- dio service. Population is not the sole guide, he said. He delved into FCC figures governing classes of stations to show how these factors are interwoven with successful station operation. Mr. Maland devoted particular- attention to the State of Montana in this study, apparently because of the testimony given in behalf of the State and against superpower by John K. Claxton, Attorney Gen- eral, in the first day's hearing. Montana, he said, is an extreme case since it receives less clear- channel service than any other State in the country. He said that from what engineers have deduced, no enlargement of nighttime ser- vice areas of any of Montana's seven regional and local stations can result from increase of power, no matter how large, if other sta- tions on the same channels are permitted to have similar in- creases. In other categories, Mr. Maland discussed at length the effect of the use of increased power by clear-channel stations on other classes of stations, claiming theiJe would be no undue hardship. He contended there are impor- tant types of regional and nation- al advertising which the clear- channel station will lose to other stations. Among them he cited ad- vertisers distributing food prod- ucts over a limited area, who are unable to do business over the larger area; wholesale dealers in specialty items with restricted ter- ritories, such as seed companies, hardware jobbers, and others; grocery and other chain organiza- tions that necessarily have price differentials in different territor- ies; transportation advertising, such as railroads and air trans- port lines, interested only in the territory along their routes; na- tional or regional advertisers with appropriations too limited to per- mit paying the higher rate; un- availability of hours desired by the advertisers. While the amount of business that will be lost by the clear- channel station with superpower may seem large in terms of dol- lars, he said it is really small when STATION! July 1, 1938 • Page 45 INDIANA'S MOST POWERFUL RADIO BROADCASTING • Broadcast Advertising A BIG FAMILY! 2,143,412 people . . . 417,000 radio homes . . . located in 61 counties of Indiana, Ohio, and Michigan . . . Annual retail sales, $515,380,000 (1935). 10,000 Watts; I 160 Kc. NBC Basic Blue Network MILY Goes to the DRUG STORE With Yearly Expenditures of $27,333,000 A generous portion of the WOWO Family's annual budget goes to drug stores. Annual drug store sales in the area are $27,333,000 (1935) . . . WOWO'S strong influence on the buying habits of the WOWO Family is notable in this field, as in others. The experience of advertisers emphasizes the fact that WOWO is the outstand- ing medium to produce sales in this big market. WESTINGHOUSE RADIO STATIONS, Inc. FREE & PETERS. National Representatives ♦Residents within the WOWO Primary Area compared to its total revenue. In the second place, he declared, with the profits at which many of the stations are operated, any loss of business will be easily absorbed. "The real answer, however, in my opinion, is the creation of new business, largely of regional and national character, where the ad- vertiser wants as intensive cover- age as he can get over a region, such as a State or a trade area," he said. "No advertising medium I know of has suffered in the esti- mation of advertisers because it has too much circulation, if the circulation is among the people or in the territory he wants to reach. Also, advertisers do not restrict themselves to one medium, even within a class of media serving the same territory. That is why you find advertisers using two or more newspapers in the same city, mag- azines, billboards, radio and other media." To Mr. Porter's question at the session June 17 whether an adver- tiser would go to four or five re- gional stations located in a high- power clear-channel station's pri- mary service area rather than to the big station covering all the territory, Mr. Maland admitted that high power might attract the advertiser interested in "maga- zine coverage", but declared that an advertiser after "newspaper coverage" wTould patronize the re- gionals. He added that he did not believe high power grants to sev- eral large clear channel stations would cut in enough to deprive competing regionals of their net- work affiliations. Superpowers' Loss Is Regionals' Gain With Commissioner Craven pre- siding, due to absence of Chairman Case, hearings were resumed June 20 with Mr. Maland under cross- examination. He reiterated previ- ous statements, in his response to questions by Counsel Porter, that local and regional spot business would not be "available" to Class I-A 500 kw. stations and that their loss would be the gain of regionals. A discussion of "social factors" was precipitated in a series of questions by Counsel Porter. Mr. Maland said he did not know what the term "social power" implied but said the extent of station "influence" was measured not in terms of power alone but in power plus frequency and program ser- vice. From that type of questioning developed a series of inquiries re- garding the effect of superpower upon the "political influence" of stations, in which Commissioner Craven also participated. Mr. Ma- land said he knew of no cases where the conscious effort to "in- fluence politics" was made by sta- tions and that he felt any station endeavoring to become "partisan" in its program service really is in- juring itself and takes a "foolish" risk. Moreover, he asserted, if a station attempted to influence its listeners, the wider the spread of its signals such as would develop from superpower, the less actual effect it would have because of di- verse political views. Apropos chain service, Mr. Ma- land said the tendency of stations with superpower would be to de- crease the amount of such pro- grams. Clear-channel stations, he said, seek to build a personality and individuality of their own, cit- BEAUTY SPOT on U. S. Highway 40 is the magnificently landscaped 25-acre site of the new transmitter house of KDYL, Salt Lake City, now nearing completion. Behind it is a 400-foot Blaw-Knox vertical radiator, already up, connected to the new 5,000-watt RCA transmitter by a 2-inch concentric transmission line. The ultra-modern structure contains a 24x36 transmitter room, two-car garage, completely equipped workshop and modern apartment quarters. It cost $15,000 to build. ing WLS and its farm service as. an example. In taking up the questioning, Commissioner Craven diverted from his practice during the earli- er days of the hearing and read from a prepared paper. His first barrage was directed toward "lo- cal self-expression" and the advis- ability of licensing large stations to the exclusion of those serving purely local areas. He then asked about the possibility of relocating some of the clear-channel stations to provide maximum service to the areas now underserved. Mr. Ma- land made no direct suggestion, but subsequently, under redirect examination by Mr. Caldwell, said there were no cities in the Far West and Mountain region suffici- ently large to support economical- ly a superpower station. He de- clared also that he knew of no way in which nonprofitable areas might be served in the same manner as telegraph and telephone companies rely upon the more productive of- fices to pay the way for nonprofit making ones. Radio Netvs and Ads Do Not Hurt Papers The effect of highpower opera- tion upon other classes of stations, small newspapers, and even the networks then was pursued by Commissioner Craven in a series of questions, all of which Mr. Ma- land answered in the negative. Mr. Maland declared that no de- leterious effect upon newspapers had resulted from radio advertis- ing or from the broadcasting of news since the radio job was large- ly that of supplying national and international news, with the small publications taking care of local, county and state news. Without identifying the publica- tion, Mr. Maland said that in Des Moines one newspaper has approxi- mately one-half of all of the na- tional newspaper lineage carried in the State and that it has not been effected by radio advertising, with the latter representing a $1,000,000 volume in Des Moines alone last year. Mr. Maland contended that 500 kw. operation would give the in- dustry "the greatest stimulus" it has ever had. He said more money would be available and spent on every type of station and only a small portion of this additional money would go to clear-channel stations since a good many of them are approaching saturation. Asked by Commissioner Craven whether national advertisers were in the habit of selecting stations of the greatest power, Mr. Maland said the selection depended on the market and on frequency as well as power. He said if he were a time buyer, he would use the local and regional stations in a given area even if he used the clear chan- nel outlets. The next series of questions re- lated to possible competition be- tween superpower stations, indi- vidually or in groups of their own, with the national networks. Mr. Maland contended that superpower stations would not "raid" the net- works and said that while they could sell competitively in remote instances, they were not equipped to do the same type of job. The networks, he said, have the ad- vantage of offering a "package" of stations in primary markets and also have the benefit of program distribution, talent availability and the like. Moreover, he declared the superpower station really would do its most effective job in the sec- ondary coverage areas rather than in the big cities, which are relied upon by network advertisers. Comdr. Craven cited several hypo- thetical situations wherein groups of three or four superpower sta- tions strategically located might be sold at a substantially lower rate than network hookups, thus be- coming more enticing to the adver- tisers. Mr. Maland insisted, how- ever, that such stations might com- pete in the cities in which they are located but not on anything approaching a national basis. For procurement of national coverage, Mr. Maland said that if he were a buyer, he would buy the networks rather than any such group of high-power stations. He used his analogy of magazine coverage by superpower stations as against newspaper coverage by networks and individual regional and local stations. Superpower Network Would Be Impractical Moreover, Mr. Maland contend- ed, talk of independently owned superpower stations aligned in a network was impossible because half the projected I-A channel as- signments are network-owned sta- tions, particularly in key cities. Commissioner Craven, however, pressed his questions on the basis of a hypothetical setup of inde- pendently-owned network outlets. When Commissioner Craven asked him whether a combination of 25 Class I-A stations, whether network-owned or not, would offer competition to the networks, Mr. Maland said that such a group, if possible, undoubtedly would com- pete with the networks but he doubted if it would effect the "eco- nomic status of locals or region- als." He added some advertisers unquestionably would be diverted but that the number would not be great. Asked whether increases in rates projected by superpower stations would result in restricting such facilities to the use of only large moneyed groups, Mr. Maland re- sponded in the negative, saying that the increases would not be material (approximately $200 an hour) and moreover, that all of the stations would not increase their power simultaneously. Commissioner Craven next took up the WLW proposal regarding superpower operation which, among other things, would limit stations of such power to at least 50% non- chain program operation. Declar- ing he was not qualified to answer the preliminary technical questions, Mr. Maland said, on the matter of network program distribution, that he felt the proposed restriction was "unnecessary and unwise." Live Programs Neither Sacred nor Hallowed In elaborating on this, Mr. Ma- land said it might work a hardship on stations in remote areas which do not have talent available. He said he felt the FCC should be free to handle such cases individually. Declaring he presumed the intent of such a ruling would be to di- minish the amount of network pro- grams, Mr. Maland said he felt there was nothing sacred or hal- lowed about live programs. The electrically transcribed program, he said, is in many cases better ar- ranged and of better quality than the same talent used on live pro- grams. On redirect examination by Mr. Caldwell, Mr. Maland declared he felt that rural service of good qual- ity was more important than pro- viding a few areas with "local self- expression". He said also that a combination of four or five or even more superpower stations could not achieve "national coverage." Apropos the development of news broadcasting, Mr. Maland said he knew of no reason why new ad- vances in technique in our modern civilization should be stopped by any competitive factor and that the people should not be deprived of news broadcasting. Regarding the rate differential, Mr. Maland said that if rates were kept consistent on clear channel stations with 500 kw. operation, it would be due to depressed condi- tions. It would be logical to expect declines in the rates of other sta- tions, he said. Responding to an- other Caldwell question, Mr. Ma- land declared he saw no objection to the establishment of new net- works in this country. He said it was just as likely that regional stations would inaugurate net- works in major markets as it is for clear channel stations to do so. Spearman Outlines Regional Case The second important section of the hearing got underway June 20 when the National Association of Regional Broadcast Stations be- gan presentation of its case. Paul Page 46 • July I, 1938 BROADCASTING • Broadcast Advertising D. P. Spearman, chief counsel for :he Group, in opening the presen- tation, explained points to be cov- ered. He explained the Regional Group was opposed to power of greater than 50 k\v. on clear chan- nels and therefore favored the pro- posed FCC rule limiting output to that power ; that the Group favored other stations being permitted to operate on clear channels by al- lowance of duplication, and that evidence would be offered on pos- sible duplication of some of the frequencies designated for I-A operation; that the Group favored protection of interference - free night contours of certain regional stations which he claimed would not be provided under the proposed new rules ; that the rules be changed to raise regional power to 5 kw. at night and to allow for flexibility so stations can do a better job and finally that the Group would make out its case in opposition to use of power of greater than 50 kw. on clear channels. Mr. Spearman tossed a bomb- shell when he asked that the engi- neering: testimony of Dr. Jansky for WOR be adopted as a part of the regional case. Clear Channel Counsel Caldwell objected on the ground that perfectly obvious ques- tions would have been asked Dr. Jansky had it been known the re- gionals had him as a witness. Com- mission Counsel Porter pointed out that the proceeding was not an "adversary one" and that he saw- no reason to turn down the Spear- man i-equest. Commissioner Crav- en ruled, however, that the evi- dence was not admissible for the regionals but that since it was al- ready in the record the Commis- sion unquestionably would take cog- nizance of it. First witness for NARBS was Dr. Greenleaf Whittier Pickard, New England scientist, who ap- peared for the Group at the Oct. 5, 1936 hearings as chief engineer- ing counsel. He offered in evidence a series of 14 exhibits which he ex- plained in detail. His first exhibit was designed to portray service duplications of 25 clear channel stations slated for I-A operation w7ith 50 kw. power. In it he sought to show that in a substantial portion of the Eastern half of the United States ten or more stations in the Clear Channel Group were available to listeners and that in every part of the coun- try, at least one clear channel sta- tion was heard with at least a 500 microvolt signal. Claims Extensive 500 kw Duplication at !\ight His second exhibit was designed to show service by the same 25 Class I-A stations operating with 500 kw. at night. This, he contend- ed, disclosed that a large area in the East Central portion of the country received at least 20 of the clear channel stations on a dupli- cated basis while the most sparse service, rendered in the Pacific Northwest area, afforded listeners at least two duplications. These ex- hibits, he emphasized, took care of only clear-channel stations and not regionals and locals. In his third exhibit, Dr. Pickard essayed to show network duplica- tion of programs by clear-channel stations on the basis of a maxi- mum 500 microvolt signal and here again a substantial East Central area was shown to have 10 or more network program duplications from clear channel stations with present power of 50 kw. and even including WLW as a 50 kw. out- let. In a substantial area of the Pacific Northwest and along the West Coast no duplication what- ever wras registered. Then the same stations were shown on network duplication with 500 kw. signals. This depicted sub- stantially more than half of the United States with duplicated net- work programs on 10 or more sta- tions, with the duplication tapering off westward. In describing this cal- culation under direct examination by Counsel Spearman, Dr. Pickard said listeners in a substantial area south of Chicago could get 11 sta- tions on the NBC Red, seven on CBS, and five on NBC Blue. Thus, he said, eliminating one station in each category, these listeners would get 19 network duplications of programs on a 500 kw. basis considering present network affilia- tions. He emphasized again he had not taken into account the region- al and local network stations. Describing exhibits dealing with the Pacific Northwest, Dr. Pickard said the least duplication of clear channel signals exists in that area. Exhibits showed the approximate location of actual clear-channel and regional stations. He projected these stations on the basis of Ha- vana Treaty operation with I-B status on duplicated clear channels, contending there would be an ap- preciable increase in coverage of that area if such stations took ad- vantage of the maximum power, assuming they use directional an- tennas. Possible Interference As Indicated by Charts To show what might result with East and West duplication on Class I-B channels, Dr. Pickard de- scribed an exhibit showing the Far West with the projected .service areas of Class I-B stations along with the I-A stations provided in the treaty. Another exhibit showed inter- ference from other countries re- sulting to a 50 kw. I-A station at Toronto, Canada, with a 250 watt station on it 1,000 miles distant at Wichita Falls, Tex. and another in San Francisco. This exhibit ap- parently was intended to show that with proper geographical separa- tion and other protective measures no undue interference would result through such duplicated assign- ments. In an exhibit that brought objec- tion from Mr. Caldwell, Dr. Pick- ard held that KFI, in order to give a 500 microvolt service in Boston Are You assured of ^Storm-proof Stability7? 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(Note: Include frequency and power contemplated with coupon.) Name Company Address John E. Lingo & Son, Inc. Est. 1897 Camden, N. J. LINGO VERTICA RADIATORS BROADCASTING • Broadcast Advertising July 1, 1938 • Page 47 2,550 miles away, would require 12,- 500,000 kw., that WFAA-WBAP to put a similar signal into Bos- ton, 1600 miles away, would re- quire 445,000 kw., and that WBBM, 850 miles distant, would need 45,- 400 kw. Another NARBS exhibit showed the cost in dollars "from scratch" for installation and operation of stations at various powers. A 100- watt station was estimated at $6,- 000 with this figure graduating to $700,000 for a 500 kw. station. The figures, placed at a minimum, were designed to cover antenna system, monitoring equipment and equip- ment for one large and one small studio of average dimensions in- cluding microphones, speech input, and usual acoustical treatment but COLUMBUS 50uO WATTS DAY exclusive of land and buildings and organization and development costs. The final series of exhibits dealt with distribution of population or "listener distribution" in north- western U. S. First introduced was a map showing population on a dot-apportionment basis for the tier of Northwestern states. Then in succession individual maps were introduced showing popula- tion by counties in Idaho, Mon- tana, North Dakota and Wyoming. Explains Effects of Increased Signal Strength The entire morning session June 21 was devoted to cross-examina- tion of Dr. Pickard by Commission- er Craven and Counsel Porter. Dr. Pickard said a signal in ex- cess of 2% millivolts is necessary, as a general rule, for good service. Horizontal increases in power for regional stations, he declared, would give better service in the same geographical area but would not alter substantially the number of listeners. Thus, he said, such power increases would make it pos- sible for regional stations to im- prove their service though not ex- pand it, although some degree of increased service would result through ground wave propagation. The object of increased inten- sity of signals, Dr. Pickard assert- ed in responding to Commissioner Craven, is that the signal should be sufficiently strong to overcome noise levels. In carrying Dr. Pickard through the series of exhibits he had introduced, Counsel Porter compared certain of the NARBS exhibits to those of the Clear Chan- nel Group. Dr. Pickard asserted that his exhibits, unlike those of the — THAT THE SAP OF A TREE DOES NOT RISE IN THE SPRING , OR GO DOWN IN THE FALL (OR any other time)? — THAT 70% OF THE TOTAL U.S. TOBACCO CROP IS MARKETED IN NORTH CAROLINA — AND THAT ALL OF THE NORTH CAROLINA OUTPUT IS MARKETED WITHIN 125 MILES of RALEIGH ? "RALEIGH, N.C. 5,000 WATTS-CLEAR CHANNEL FREE & PETERS , INC., NATL REPRESENTATIVES About Other Stations OTHER stations' call-letters are nothing to shy at in Your Radio Reporter, on WHN, New York. The pro- gram, heard three nights weekly, is conducted by Ed East, formerly of East & Dumke, the "Sisters of the Skillet". Information about new programs on all stations and radio personalities is given. Clear Channel Group, did not clear- ly show the rapid fading areas around each of the clear-channel stations for which superpower operation is sought. Other pur- ported discrepancies in NARBS ex- hibits also were questioned by Mr. Porter. Dr. Pickard said it might be ad- visable to have service for listeners available from two directions — north and south, and east and west, so that when poor propagation re- sults in one direction, the listener would have the benefit of the same service from another. Admitting that more service is needed in the Northwest, Dr. Pick- ard said there may be several ways or a combination of ways of sup- plying it. Additional stations might be placed on present clear chan- nels, he declared, with improve- ment also resulting from increases in power on regional and local sta- tions. Each individual plan has its limitations, he said. The final so- lution, he declared, might come in a combination of moves. He de- clared he had made no actual stud- ies of available facilities to pre- scribe a definite plan. Coastal stations, Dr. Pickard said, could use directive antennas so as to "retrieve" much of the sig- nal inland rather than to permit it to dissipate over the ocean. In this connection he was asked by Mr. Porter to furnish a contour map on KNX coverage, which he will do at a later date. Method of Examination Snarls Proceedings Cross-examination of Dr. Pick- ard during the afternoon session June 21 became so intricate that colloquies developed between clear- channel and regional counsel. Mr. Caldwell had submitted questions to Commission Counsel Porter un- der the procedure of no direct cross - examination by opposing counsel. When Mr. Spearmon ob- jected to certain questions, Chair- man Case observed that much of WEBC Tells Your Story In AMERICA'S SECOND PORT DULUTH & SUPERIOR And on the IRON RANGE IT'S WMFG HIBBING WHLB VIRGINIA the examination, in his opinion, was repetitious of the direct testimony. However the detailed examination was permitted to continue with the result that Dr. Pickard spent prac- tically the entire day under cross- examination. Reeling off questions submitted by Mr. Caldwell, Counsel Porter called upon Dr. Pickard to make rapid calculations on station cov- erage under certain hypothetical situations. Dr. Pickard said a 100- microvolt signal in Montana would be as good as a 500-microvolt sig- nal in such Southern States as Georgia, Florida or Alabama. To another inquiry he said he knew of no reason why rural listeners in cities or towns should not be given a better signal. Asked if certain clear-channel exhibits depicting the present service of clear-chan- nel stations were accurate and ac- tually reflected the existing situa- tion, Dr. Pickard said he did not question their accuracy but that he had made no detailed study of them. It was at this juncture that the first colloquy in connection with this mode of examination de- veloped. Asked by Counsel Porter how it would be possible to give accept- able service to areas now held to be underserved, Dr. Pickard again suggested a combination of these factors: Increase in the number of local and regional services; proper application of directional anten- nas; use of high frequencies above the broadcast band but below the ultra-high frequency range. When Mr. Porter declared that high-fre- quency channels might not be avail- able for such assignments, Dr. Pickard said he had not studied that situation. When Mr. Porter asked about cities or towns in the underserved areas that might be used for addi- tional stations,. Dr. Pickard said he had made no detailed study and therefore could not answer. At this point Mr. Caldwell again objected, declaring such questions raised the most important aspects of the case and that the Regional Group should be required to give specific data rather than general statements. Says Clear Channels Necessary in Some Cases Gov. Case observed that the Com- mission was perfectly capable of judging the engineering testimony. Mr. Spearman likewise objected to the proceeding, declaring that the understanding was that cross-ex- amination would not be indulged in because the hearings were legis- lative rather than judicial. Mr.. Caldwell declared he knew of no understanding which prevented counsel from relaying questions to Commission counsel. The upshot was that the examination was per- mitted to proceed. Replying to questions by Com- missioner Craven, Dr. Pickard said "4 Blind Spot" for All Outside Stations TP you want to Cover Rich Central Pennsylvania You MUST Use WFBG Altoona • Pa. Page 48 • July 1, 1938 BROADCASTING • Broadcast Advertising he believed clear-channel service a necessity in some instances, just as local broadcast stations are es- sential. Then Commissioner Craven picked up the high-frequency sug- gestion, pointing out that military, marine, and other services occupy the medium-high frequency bands and that facilities might not be available. He also mentioned the fact that new receivers would have 10 be purchased. Dr. Pickard said he was not familiar with any of :hese facts. Asked how many high frequen- cies might be necessary to cover a State like Idaho during the day- rime, Dr. Pickard estimated that two frequencies would do it and suggested skywave service of such stations would be advantageous. A detailed cross-fire ensued on static conditions throughout the country. Storm maps were consult- ed in connection with static and noise levels in particular areas and the signal necessary to override them. Dr. Pickard agreed that a 5 millivolt signal was necessary in certain areas and 10 millivolts in other urban areas but he also felt that one-half millivolt intensity would not give good service in some instances and would in others. Asked about possible use of high frequencies in remote areas, Dr. Pickard said the service at best would be in the nature of secon- dary rural service of the character relied upon from clear-channel sta- tions. Asked if such service would be worse or better than that of clear-channel stations, Dr. Pickard said the signal might be worse but that with less static it would be better so that these factors might offset each other. When Commissioner Craven ob- served that this secondary sky- wave coverage from proposed high- frequency stations would simply augment clear-channel station sec- ondary coverage, Dr. Pickard agreed that it introduced another technical problem. Godley Sees Benefits In Regional Boost On redirect examination, Dr. Pickard said it was true that if all 25 class I-A stations were giv- en 500 kw., there would still be large areas of the country without service and that it would still have to be forthcoming from other sources. In connection with the introduc- tion of maps showing population of States in the Northwest, Dr. Pickard said such areas would re- ceive better service from primary signals of regional and local sta- tions in the more populous areas than from the secondary service of clear-channel stations at remote distances. The second phase of the XAKBS case was opened with Paul F. God- ley, consulting engineer, on the stand. He said he was in agreement with the exhibits introduced on be- half of the group by Dr. Pickard. Responding to questions of Coun- sel Spearman, Mr. Godley said he felt enormous benefits would arise from an increase in top power of regional stations to 5 kw. In spe- cific cases where the use of high, power would benefit listeners with- in the confines of given service areas, he said most beneficial re- sults would accrue but he added that benefits also would come in the way of enlarged coverage un- der certain conditions. During periods when sky wave propagation is at a minimum be- cause of sun spot conditions, Mr. Godley said the service areas of regional stations would be consid- erably extended. And during these times, when the service of clear channel stations is reduced, region- al stations by \irtue of the same changes would increase their cov- erage. If all regional stations went to 5 kw. operation day and night hor- izontally, Mr. Godley said there would be no change in the geo- graphical picture at all but that listeners in the same areas would receive stronger signals. Under existing allocations, Mr. Godley said, there is a good deal of cochannel interference and in some cases real damage is done. He mentioned as a specific instance of this the situation between WSYR. Syracuse, and WMCA, New York. He suggested the FCC in con- sidering the problem of improving service, should approach not only the matter of increasing the areas served but also the increasing of service quality. Duplicating Clears On Coasts Described Examples of what might be ac- complished by duplicated assign- ments on coastal clear channels were outlined by Mr. Godley, with four exhibits describing "typical" cases. The first exhibit dealt with the 860 kc. frequency used by WABC, CBS key in New York. On it were plotted two additional stations — one in Kansas City which would use a directional antenna with 5 kw. power and a second in Salem, Ore., which would use a non-direc- tional antenna with 1 kw. power. A second utilized the clear chan- nel of 640 kc. occupied by KFI, Los Angeles, with a proposed station of 5 kw. at Columbus, O., using a directional antenna and with a Class II station in Newfoundland on the frequency with estimated power of 50 kw. A third exhibit showed the 990 kc channel of WBZ, Boston, with three other stations on the wave — a 5 kw. directional antenna station at Stockton, Cal., and two 500-watt stations with non-directional an- tennas at Great Falls, Mont, and El Paso. This was designed to showT the possibility of multiple use of East-West Coast clear channels. The final exhibit showed KPO, San Francisco, duplicated bjy WPTF, Raleigh, N. C, with the latter station using 5 kw. on the 680 kc. channel. In response to Counsel Spear- man, Mr. Godley emphasized these were cited as typical instances and declared that if the same distances were observed on other frequen- cies, similar duplication could be WJBY GADSDEN, ALA. . . . intensified coverage of Alabama's SECOND industrial area . . . COMPLETE Merchandising Service FCC Appoints Webster As Telegraph Engineer COMDR. E. M. WEBSTER, re- tired Coast Guard officer, on July 1 becomes assistant chief engineer of the FCC assigned to telegraph activities. He succeeds Lieut. E. K. Jett, designated chief engineer last January. Mr. Webster has been acting chief engineer since Lieutenant Jett's promotion. He has had wide experience in radio and communications general- ly, having been communications of- ficer of the Coast Guard. After 25 years of active service which end- ed in 1934, he was relieved of ac- tive duty in the Coast Guard and appointed to the Engineering De- partment of the FCC. effected. There was no attack on interior clear channels as such in his testimony. He did not want to imply that establishment of "brand new" sta- tions should result from duplicat- ed clear channel operation but that positions of existing stations as well should be improved, Mr. God- ley continued. Examined by Counsel Porter, he said he felt it unfortunate to place any definite power limitation on re- gional channels; that the rule should be sufficiently flexible to permit allotments of power neces- sary to afford maximum coverage without undue interference. In some cases a 500-watt station might perform adequate service for a given area, he declared, while in others power appreciably more than the proposed 5,000 watts lim- it might be necessary. Asked to cite specific cases, Mr. Godley said regional stations in New- York City require greater power to cover the metropolitan area of that city which takes in neighboring New Jersey towns as well as the broad expanse of the city itself. He cited specifically WMCA, which he said does not supply to all the centers of popu- lation in New York sufficient fields to override their noise levels. WSYR, in Syracuse, he declared, curtailed its service. Mr. Shepard Contends Monopoly Would be Created In connection with new station assignments, Mr. Spearman sug- gested the FCC consider a change in its rules by which the burden of proof would be on the newcomer rather than existing stations. 'The Crystal Specialists Since 1925" SCIENTIFIC LOW TEMPERATURE CO-EFFICIENT CRYSTALS $40 Approved by FCC Two for $75.00 yfVEaeh Supplied in Isolantite Air-Gap Hold- ers in the 550-1500 Kc. band. Fre- quency Drift guaranteed to be 'less than three cycles" per million cycles per degree centigrade change in temperature. Accuracy "better" than .01%. Order direct from — R J^fo SI IVICE 124 JACKSON AVENUE University Park HVATTSVILLE, MARYLAND The contention that superpower grants to the proposed 25 I-A sta- tions "could not help but create a monopoly in the radio broadcast- ing industry" was made by John Shepard 3d, president of NARBS, in opening presentation of his statement June 22. Mr. Shepard explained he was president of the Yankee Network, which owns and operates four sta- tions, and president of the Colonial Network, which does not own any stations but operates a regional chain in New England. He said he appeared for NARBS as a witness on its behalf to testify as to the damage that would be done to the present broadcast structure through the increase in power to 500 kw. on 25 I-A clear channels as pro- posed by the Clear Channel Group. Declaring he endorsed whole- heartedly the statement made by Mark Ethridge, as president of the NAB, when the hearings opened, Mr. Shepard said regional stations now seek to have the power limi- tation raised to 5 kw. ; locals to 250 watts. Such grants, he said, simply would place those classifications of stations "on a more nearly com- parable basis." It would only be fair, he said, that if clear-channel stations were allow-ed an increase to 500 kw., comparable increases should be given regional stations permitting them to go to 100 lew. and local stations to 10 kwr. "Inasmuch as this is obviously impossible without causing ruin- ous interference, it would seem very evident that lifting of the power limitation of 25 stations out | " ALL THE NEWS! ALL THE TIME! D GIVES Intelligent \lSiHCSS Merchandising Service Famed for Showmanship \S THE REGIONAL FAVORITE Edney Ridge Director Geo. P. Hollingbery Co. National Representatives GreensboroNC BROADCASTING • Broadcast Advertising July I, 1938 • Page 49 of a total of 629 commercial sta- tions in the broadcast band, would assign to the owners of these 25 stations a most unfair percentage of the facilities available. While I do not suggest that these facilities would be used unfairly, or to the detriment of the public (except as it would curtail the service by the other 604 stations), these grants by their very nature could not help but create a monopoly in the ra- dio broadcasting industry." Mr. Shepard referred to the FCC WTCN OWNED AND OPERATED by St. Paul Dispatch- Pioneer Press The Minneapolis Tribune financial analysis made public coin- cident with the hearings which dis- closed that of the net broadcasting revenue of all commercial stations of $18,260,003, 29 unlimited time clear channel stations had a net revenue of $8,469,603. These fig- ures, he said, "clearly indicate the financial predominance of the 29 clear channel stations in the broad- casting industry." Says 500 kw. Stations Would Draw From Others Mr. Shepard said he did not doubt that economic support will be available for the proposed 500 kw. stations "but there is also no doubt that at least a large part of the advertisers' dollar which would be used for the increased cost would be taken from the reve- nue of other stations." The amount available for advertising, he said, must as a sound business policy bear a definite relation to the amount of business done by the advertiser, and unless the total amount of business in this country materially increases, "there is a definite ceiling to the total amount that could be apportioned to ad- vertising." Because the best sources of tal- ent are in New York, Chicago and Los Angeles, Mr. Shepard said it is essential that stations have na- tional network affiliations to at- tract the greatest audience. He did not mean stations should carry 100% network programs, he said, but that "all programs produced by such national network may be made available to the station in order that it may make the best possible program structure balance between national, regional and lo- cal broadcasts." Referring specifically to the statement by Mr. Maland that if stations increase to 500 kw. the proportion of network programs would be reduced to about two hours instead of three or four, Mr. Shepard said that if the time de- livered to national networks by such stations were cut by one-third, the networks would be forced to sell only two-thirds of the time they now are selling, which would re- duce their revenue to the point where they would not be able to perform service of the character they offer today or as an alterna- tive, have alternate stations in the markets covered by the 500 kw. WNAX 570 KILOCYCLES 5000 WATTS DAY 526 METERS 1000 WATTS EVENING COVERAGE— Plus a large daily listen- ing audience. The largest market per dollar in the Northwest. 18 hours of service per day. Always a large staff of local tal- ent, affiliated with CBS, WNAX offers both rural and city market. KANSAS CITY Representatives Howard H. Wilson Company CHICAGO NEW YORK stations to carry commercial pro- grams which such stations would \ not accept. If that happened, he declared, the 500 kw. station would be in a position to select the network com- mercial programs which it would carry. Naturally, he said, it would accept those programs with the widest appeal and the highest rank in listener interest. The average network commercials would then be available to the alternate re- gional stations, he declared, assert- ing this situation already obtains in Cincinnati as a study of the commercial network programs car- ried by the three stations there would prove. Declaring it quite possible to ex- pect that present nationwide net- works might not use the facilities of 500 kw. stations, Mr. Shepard said it would be comparatively easy for one group strategically located taking from eight to 12 of the Class I-A 500 kw. stations to form their own network, pay for their own wire lines and still fur- ther increase their prices to com- pensate. Largest advertisers with the most money to spend for out- standing talent probably would use such a network, he said. He added that as a matter of fact at least one large national advertiser and one large agency is "seriously con- sidering" a move of this kind if these power increases be granted and has pointed out that ten of the country's largest noncompeting ad- vertisers could afford to buy prac- tically all of the time on this group of stations and establish their own wire connections on a prorata basis. Stifling of Competition For Listener Interest Should such a situation develop, he said, the present national net- works with their outlets located locally in all of the major cities and towns, through the falling off in the quality of their programs would lose much of the listener audience they have today. "Therefore, those regionals and local stations, even though still af- filiated with a national network, would not have the listener inter- est, or be able to secure the amount of business they are now carrying; and consequently, would have to curtail for economic reasons the service which this large number of stations is now rendering to the public," he said. Asserting that the present sys- tem with the exception of the Cin- cinnati situation, is one that lends itself to strong competition for WWL N EW ORLEAN! 7fk=> OB S * Page 50 • July 1, 1938 BROADCASTING • Broadcast Advertising FCC Survey Shows Income of Stations both the listeners' interest and the advertisers' dollar, Mr. Shepard said the result of granting author- ity to 25 stations to use 500 kw. would, in his opinion, "seriously stifle competition for the listener interest due to the fact that too great a preponderance of outstand- ing programs would be available from one group of stations only." Assuming that ten or a dozen of the biggest advertisers used the possible "superpower network", Mr. Shepard said it seemed reason- able that their competitors, rather than use facilities remaining avail- able, would spend the money in other media, such as newspapers or magazines, where they would dom- inate that field rather than "play second fiddle by use of broadcast- ing as their advertising medium." Challenging the Maland state- ment that there is a "national ne- cessity" involved in bringing pro- grams to listeners now out of the range of good signals, Mr. Shepard said that on the contrary he felt it was a national necessity that the present structure of broadcasting "be not seriously interfered with." He pointed to the recent county by county breakdown of receiving sets, produced by the Joint Com- mittee on Radio Research, to show that 82rV of all homes in the United States are equipped with one or more sets. Again referring to Mr. Maland's statement that millions of listen- ers could be added to the potential circulation through superpower, Mr. Shepard said it was his judg- ment that this would be impossi- ble. It is the contention of NARBS, he declared, that in order to give better service to the listener re- gional stations should be increased to 5 kw. nighttime power along with increases in power of local stations to 250 watts. Emphasizing that programs are a "vital factor" in the listening audience of a station and that the Commission should do nothing which would tend to reduce the number of stations having peak audiences, Mr. Shepard contended that superpower stations could do severe damage to non-clear sta- tions in many ways. He said there is nothing that requires the ad- vertisers who are now using broad- casting to continue to do so, but that broadcasting is in competition with other media. Regarding the possibility of re- gional stations losing network' af- filiations if several stations are granted 500 kw., Mr. Shepard re- ferred to the statement made by William S. Paley, president of CBS, at the October, 1936, hear- ings before the FCC. At that time Mr. Paley stated that the specific effect of superpower in two cities on the present Columbia network would be that seven stations in all probability would have to be dropped from the network because they fall wTithin the primary service areas of the superpower stations. In concluding his direct state- ment, Mr. Shepard said there would not be good country-wide daytime service available even with 25 stations of 500 kw. "There- fore, it is necessary for the public good that regional and local sta- tions continue to operate, and in order to operate as efficiently as they do today, their advertising revenue cannot be materialy de- creased. It is the unqualified con- tention of our Association that if the Commission were to grant 500 kw. power to class I-A stations, Class and City Groups Are Compiled From Questionnaire SUPPLEMENTING basic statis- tics on fiscal operations of the broadcasting industry for 1937 compiled by the FCC accounting department from questionnaire re- turns of stations and networks, re- leased early last month, the de- partment has compiled another series of secondary analyses dur- ing the last fortnight. Produced primarily upon request of groups participating in the hearings on proposed new rules and regulations for broadcasting, these breakdowns have been introduced in evidence at the hearings wrhich began June 6. All told, nearly two-score sepa- rate tables on industry financial operations during 1937, have been prepared and introduced. These are in addition to another dozen tables coverirtg employment and program studies, also analyzed on the basis of questionnaire returns which have been incorporated in the hearing record [see separate articles in this issue]. When the hearings were con- vened before the so-called Super- power Committee on June 6, Chief Accountant William J. Norfleet, as the first FCC witness, placed in evidence a sheaf of 27 separate financial breakdowns [Broadcast- ing, June 15]. These were supple- mented during the week by four additional tables. And during the period which began June 15 four separate exhibits relating to sta- tion financial statistics were in- troduced. Population and Frequency The final financial table to be offered by the FCC (49), at the re- quest of the Clear Channel Group, covered income items of regional stations by frequency groups and size of community. This tabulation was requested in an effort to off- set the showing of clear channel stations insofar as earnings were concerned and on the premise that the result would be a curtailment of service to millions as an offset to improvement to service to a few thousands." Shepard Gives Views On Broadcast Problems Rigid cross-examination of Mr. Shepard by Commissioner Craven, Counsel Porter, and indirectly through Mr. Porter via questions submitted by Clear Channel Coun- sel Caldwell and Duke M. Patrick, chief counsel for WLW, developed June 23. The examination invaded every phase of station operation and Mr. Shepard expounded at length regarding his views of broadcast operation, delving deep- ly into the business picture. After introduction of exhibits showing network hours broadcast over typical NBC Red, Blue and CBS stations, Mr. Shepard, in re- ply to questioning by Mr. Porter, stated these tended to show that top ranking programs are broad- cast on WLW to the exclusion of two other regional optional sta- tions in Cincinnati. He maintained regional stations on the lower fre- quencies and in the major markets made even better showings. The figures showed that four sta- tions in the band 550-630 kc. oper- ating in cities of 2,500,000 or over, had net sales of $1,901,000, and net income of $149,000. Six sta- tions in cities of 1,000,000-2,500,- 000 in this band had net sales of approximately $1,800,000 and net income of approximately $211,000. Seven stations in the 500,000- 1,000,000 population group, had net sales of $2,325,000 and net in- come of $696,000. Another group of seven stations in cities of 250,- 000-500,000 had net sales of $1,- 734,000 and net income of $460,- 000. Ten stations in cities of 100,- 000-250,000 had net sales of $1,- 560,000 and net income of $226,- 100. For the entire group of 52 stations operating on the 550-630 kc. band, including those not in metropolitan districts, the totals disclosed net sales of $11,428,000 and net income of $2,059,000. In the next group of regionals — covering the regional channels 780, 880, 890, 900, 920, 930, 940, 950 kc. — similar information was given. These disclosed that there were 42 stations in this group including those not in metropolitan districts. They had total net sales of $8,089,- 000 and net income of $1,348,000. This occurred despite losses shown by two groups. The next breakdown covered nine stations operating on the 1010 and 1120 kc. regional frequency which had net sales of $1,288,000 and net income of only $41,683. For the 119 stations operating on the regional frequency ranging from 1220-1490 kc, net sales of $17,850,000 were shown with a net income of $2,772,650. Four stations operating on the so-called special broadcast frequencies of 1530 and 1550 kc. had net sales of $247,160 and showed a loss of $78,900. The aggregate for all regional stations, totaling 226, was approximately $39,000,000 in net sales and $6,143,000 in net in- come. The first of the new exhibits (Table 31) covers income items of that a similar situation would de- velop in other cities if all 25 of the Class I-A stations were made optional network outlets with re- gional competitors on an alternate basis. It might be, he said, that the su- perpower stations would get the bulk of the top ranking programs, with the residue going to the re- gionals. Mr. Shepard insisted that the most important factor in sta- tion popularity is the program structure, provided the station has an acceptable signal. He contend- ed also that power definitely has an effect and that he felt if any general trend toward superpower developed, there would be "quite a surge" of business to those sta- tions. When Mr. Porter inquired wheth- er WLW was a popular station and a desirable one for national adver- tisers before it began operation with 500 kw., Mr. Shepard replied "it certainly was." Mr. Patrick in- terpolated that NBC's optional agreement with WLW antedated its 500 kw. operation. broadcast stations by size of com- munity and class of station. In metropolitan districts of 1,000,000 or over during 1937, there were 109 stations in all classes which had net sales of $32,050,580 and net income of $6,538,147. In the second bracket, covering metro- politan districts of 250,000 to 1,- 000,000 population, there were 121 stations with net sales of $25,- 884,877, and with net income of $6,161,808. There were 85 stations in the third bracket of cities of 100,000 to 250,000, which had net sales of $10,889,338, and a net income of $1,669,008. Towns of 50,000 to 100,000 constituted the next group, in which there were 47 stations, with net sales of $4,418,967, and net income of $777,372. In towns of 25,000 to 50,000 population there were 78 stations with net sales of $3,653,080 and net income of $183,286. In towns of 10,000 to 25,000, there were 114 stations with net sales $3,146,- 968 and net income of $119,661. In towns of less than 10,000 there were 70 stations with net sales of $1,605,908, and net loss of $37,154. Table 32 covers income items of broadcast stations on regional and local channels within the 10 millivolt and two millivolt contours of the 25 Class I-A clear channels with power- of 50 kw., and was computed on the basis of FCC engineering department data, plus the station returns. This was re- quested by the Clear Channel Group to support its contention that clear-channel stations do not impinge upon the duplicated chan- nel outlets. Table 33 covered the identical data, except that the stations were projected on the basis of 500 kw. power for the 25 Class I-A stations, thus bringing in a greater number of regional and local stations within these coverage contours. Table 34 covered income items of stations not located in metro- politan districts, by size of place and by revenue group, and sup- plemented a table originally in- troduced showing similar data for metropolitan districts. Asked to what extent his fear would be allayed if only a portion of the I-A channels were given 500 kw. operation, Mr. Shepard said it would simply mean that fewer regionals would be adverse- ly affected but that he was still definitely opposed to superpower. When Mr. Porter inquired about the "magazine type" of advertis- ing for superpower stations as re- ferred to by Mr. Maland, Mr. Shepard declared he did not agree with the Clear Channel Group's definition of the availability of that type of business. His basic contention was that the more mon- ey the advertiser spends on radio, the less he will devote to newspa- per or magazine advertising. To the query by Commissioner Craven as to whether appreciable "untapped business" is available for radio, Mr. Shepard asserted he did not think there was "so much of it". Recent analyses, he said, disclosed that the 20 or 25 largest advertisers, with only one or two exceptions, are using radio. While he declared radio has not reached the "ceiling" in national BROADCASTING • Broadcast Advertising July 1, 1938 • Page 51 business, he said most of the in- creased revenues have resulted from enlarged appropriations by existing radio advertisers rather than from new accounts. Sees ISo Need to Boost Station Power in the East Asked by Mr. Porter if it might be necessary to increase power on clear-channel stations to reach ru- ral audiences, Mr. Shepard said that, as he understood it, substan- tial areas west of Kansas City might require additional service but that he did not "see the solu- tion in raising power on a lot of stations in the East." Asked by Commissioner Craven whether stations in Salt Lake City, Denver and other remote areas might not provide the needed ser- vice through increased power, Mr. Shepard said it probably would be desirable service but that it un- questionably would result in de- mands from other clear-channel stations for similar treatment. He sought to imply that other clear- channel stations would not con- done such discrimination. He said flatly he would not deny that people in the sparsely settled areas of the West are entitled to better service. Asked by Mr. Porter whether re- gional stations were more fearful of the increased primary coverage or secondary coverage of project- ed 500 kw. stations, Mr. Shepard said he personally regarded the primary coverage factor as impor- tant. The question of network deletion of regional stations in the event of superpower grants was raised when Mr. Porter asked whether Mr. Shepard had any reasons aside from his quoted statement by CBS President Paley that such deletions Grew fomi menus last m HOUH,B'PERATIN« with Xorth Texas State Teachers College. Denton, Texas. WFAA. Dallas, sends staff members to lecture weekly at the col- lege's summer radio course. Ralph Ximmons, WFAA program director, has discussed "Program Building", and Cecil Hale, continuity editor, "Script Writing", with Martin B. Campbell, manager, and Alex Keese, regional sales manager, also scheduled for appearances. COVERAGE AND SERVICE Resulted in WCBS receiving more advertising first six months of 1938 than entire year of 1937. WCBS ILLINOIS 2nd MARKET NATIONAL THE ILLINOIS STATE JOURNAL INCREASED services to the public along educational lines are reported by WILL at the University of Illi- nois, L'rbana-Champaign, with 747 in- dividuals and 121 groups appearing before its microphones during the 2.93S hours the school station was on the air during the last year, broad- casting an average of SO1^ hours a week, from 7 :30 a. m. to local sunset daily except Sunday. In addition, the educational broadcasting system, through WILL, brought 65 programs from Purdue University. Other Illi- nois colleges have also presented reg- ular weekly features. DR. JAMES ROWLAND ANGELL. education counselor of NBC. has an- nounced a Great Plays series, tracing development of the drama from the Greek era to the present. Twenty- eight plays are to rum from October to May at a time best suited to school hours. NBC's competition for junior and senior high school broadcasters was won by students of South High School. Columbus. O.. with their play. "The Price We Pay". Second prize went to Burlington. Ia.. High School, and third to Eugene High School. Portland. Ore. Awards were gold, silver and bronze-shielded NBC micro- phones. Plush Hush EDITOR, Broadcasting: The principal fad among radio stations seems to be the "banning" of this and that. Hence, it is a first policy with KGHL that we will accept no advertising on Rolls Royce automobiles or champagne of an earlier vintage than 1926. We believe it unwise to in- duce any of our advertisers to buy these luxurious com- modities when the popular price ranges offer excellent values. Ed Yocum, KGHL, Billings, Mont. TWO serial script shows. Midst ream and Had Huttcrftelds, which have been broadcast cm WLW, Cincinnati, were extended to the MBS network on June 27 for a nationwide test. TO CHECK on the results of the daily school broadcasts over CKY. Winnipeg, the Manitoba department of education is circularizing teachers with a questionnaire, asking them for their opinions on technique, time and style of programs, and inviting them to offer criticisms and suggestions. EDUCATIONAL activities of Syra- cuse blind are carried on the monthly Lighthouse Program series of WSYR. Syracuse. The feature, written and produced by The Lighthouse, a local institution for the blind, includes talks and interviews with Lighthouse mem- bers. COOPERATING with the U. S. For- est Service. KDYL. Salt Lake City, has scheduled a new series of Saturday noon programs featuring interviews and talks by Wasatch Forest Rangers. The Recreational Division of Wasatch Forest has planned Sunday events, along with a vigorous schedule of fire- prevention propaganda, which tie up with the program. STATIONS controlled by U. S. Sena- tor Capper — W1BW. Topeka, and KCKN. Kansas City, Kan. — were brought under a single corporate con- trol with the June 23 decision of the FCC authorizing their transfer to Capper Publications Inc. Both sta- tions also had their licenses renewed, though Commissioner Payne was re- corded as voting against a renewal for WIBW. REAP YOUR SHARE Ofi "This 'Tfilttif Million SuAkel Wheat 4/atye5t! COLQ Cash from the Panhandle's golden wheat harvest has just started pouring into the already prosperous Amariilo market. KGNC offers an unusual opportunity to ag- gressive advertisers and merchandisers who want to get in on the rich profits which are to be realized from this year's crop. Tell your story to 75.740 loyal, well-to-do radio homes in this cash mar- ket who turn to KGNC as their only affiliated network station. Act now, harvest has just be- 2un. STATION KGNC btW National Representative Howard H. Wilson Co. New York Chicago Kansas City DETAILED BROCHURE ON REQUEST BROADCASTING • Broadcast Advertising July 1, 1938 • Page 61 Advertising Is Cheapest Way Of Selling, PAC A Is Informed Cooperation Among Various Media Is Advocated Instead of Cut-Throat Competitive Methods 12 FIRESIDE CHATS Broadcast by the President Since March, 1933 "ADVERTISING is the least ex- pensive way of selling goods." With this declaration Mary E. Pentland, executive of Izzard Co., Portland, Ore., opened the first of the business sessions of the 35th annual convention of the Pacific Advertising Club Assn. in the Am- bassador Hotel, Los Angeles, on June 27. She told of the competi- tion which exists today in the "Battle of Products" for a place in the housewife's market basket. Speaking before the general as- sembly of the University of Adver- tising, James W. Young, professor of business history and advertising at Chicago University and vice- president of J. Walter Thompson Co., that city, said that advertising might be developed into an exact science if the proper scientific methods were employed. His talk was titled "Toward a Science of Advertising". Radio's Own Technique Radio, with a technique all its own, has a set of problems differ- ing from all other advertising media, George Burton Hotchkiss, professor of marketing, New York University, said at the radio de- partmental June 28. He declared that this was not only because the advertiser furnishes the entertain- ment as well as the instruction, but because both of these have to be prepared for the ear and not for the eyes. Prof. Hotchkiss, whose subject was "The Economic Effects of the Radio", said he was convinced that radio has already had tremendous influence upon the production and distribution of wealth and will have even more in the future. "Basically it is a medium of communicating ideas," he said. "It affords a more rapid and wider range medium for transmitting messages than was ever known be- fore. News of men and merchan- dise can now reach the most re- mote rural districts of the country almost instantly." Prof. Hotchkiss touched upon the rivalry among media and urged a :f riendly partnership and mutual in- terdependence that should be their ultimate relationship. He declared that it would be a fine thing for all media if they would recognize their common grounds of likeness and join in the effort to show the pub- lic the absolutely necessary utility they perform; namely that of transmitting information. He com- pared the phenomenal growth of radio to the development of the newspaper industry and warned that "the speed, flexibility and cheapness of radio communication have their dangers". "Not uncommonly it has hap- pened that productive facilities for a new article or new model have been expanded far beyond the re- quirements of the replacement market and have involved heavy losses," the professor said. "The fact that radio programs must be adapted to the tastes of listeners has also led to conditions that alarm critics". Prof. Hotchkiss was very confi- dent that the average calibre of en- tertainment will gradually be im- proved and progress would not be hastened by official censorship. Dr. Frank N. Stanton, CBS Di- rector of Market Research, New York, addressing the radio depart- mental session, had for his subject, "Where the Fun Begins in Re- search". Based on four basic jobs now in progress, his talk included a discussion of various types of surveys, the Princeton Radio Re- search Project and a nationwide study of attitudes toward advertis- ing and some current research on psychological factors operating in radio listening. The radio departmental, in keep- ing with the convention theme initiated, was labeled "School of Broadcasting", and was presided over by Don E. Gilman, NBC west- ern division vice-president. This year's PACA convention, with more than 1,000 persons attending, com- prised the largest gathering of West Coast radio and advertising executives in history. A CONDITIONAL contract has been entered into by KTKC, Visalia, Cal., to join the Don Lee-Mutual Network, if and when the station secures 1,000 watts on 890 kc. for which it has applied to the FCC, according to Charles A. Whitmore, head of the group of newspapers operating the station. ALTHOUGH President Roosevelt has been heard on the radio hun- dreds of times since assuming of- fice, his "fireside chat" of June 24 over the combined networks was actually only his twelfth. As usual, the President, through his press- radio secretary, Stephen T. Early, cooperated with the broadcasters in selecting a time that would dis- rupt regular commercial schedules least, being heard at 10:30 p. m. (EDST). It was eight days after he as- sumed office, or on March 12, 1933, that President Roosevelt inaugu- rated the "fireside chat" with his talk on the banking situation. Thereafter his schedule of talks delivered exclusively to the radio audience included: May 7, 1933 — A report of the prog- ress made by his administration since taking office on March 4. July 24, 1933 — The Farm Recovery Act. Oct. 22, 1933 — A discussion of gen- eral conditions throughout the nation. June 28, 1934 — Topic: "The New Deal — Has It Aided You?" Sept. 30, 1934 — Another discussion of general conditions. April 28, 1935 — Discussion of ad- ministration's Work Relief Bill. Sept. 6, 1936— A survey of the drought situation. March 9, 1937 — Announcement of his proposal for changes in the ju- diciary. Oct. 12. 1937— Discussion of gen- eral conditions throughout the nation based on his trip through the West. _ April 14. 1938 — Discussion of "re- lief and other subjects." Demonstrations of Radio's Technique Feature Annual Teachers9 Convention PROOF of the growing importance of radio as a means of dispensing education as well as entertainment and advertising was given by the amount of time devoted to this subject during the 76th annual convention of the National Educa- tion Association, held in New York, June 26-30. Two of the general morning sessions were devoted en- tirely to demonstrations of radio as an educational tool and a num- ber of papers on the use of broad- casting in teaching certain sub- jects were read at the various de- partmental sessions. The June 28 meeting, devoted to "Radio — A Civilizing Force", was presented by NBC and included greetings from European educa- tors broadcast from London and Paris, music by the NBC Music Appreciation Hour orchestra di- rected by Walter Damrosch, ex- amples of broadcasts that have been used to instruct listeners in science, health, drama and history, both past and current; Irving Caesar's Safety Songs, and brief addresses by Dr. James Rowland Angell, educational counselor of NBC; Dr. Joseph Jastrow, noted psychologist, and Forrest Ray Moulton, general secretary of the American Association for the Ad- vancement of Science. Citing such events as the eclipse of the sun, in nature, and Hitler's march into Austria, in history, as examples of radio's ability to give the American listener an "instant and accurate account" of contempo- rary life, Dr. Angell said that "ra- dio is absolutely contemporaneous. Time and space are both conquered by it. Quite literally is it true that radio brings the world to the lis- tener. Not less true is it that radio brings the listener to his world. By which we mean that the best radio programs offer the listener new and illuminating insights into areas of social, intellectual and emotional experience which no other agency has been able so ef- fectively to do. They open new doors of appreciation and under- standing into the world which he already imperfectly knows." On Wednesday morning the edu- cators saw a demonstration of the CBS American School of the Air, both as it goes on the air in the studio and as it comes out of the air into the classroom. By means of a divided stage the teachers watched the presentation of an Exits and Entrances program, de- voted to current history, just as it would be put on in a CBS studio, and on the other side of the stage saw its reception by a class from the Bronxville High School. Follow- ing the broadcast, the class dis- cussed what they had heard, un- der the guidance of Dr. I. D. Tau- banac, director of social studies and public speaking in the Bronx- ville public schools. In addition, eight experts in the field of radio education conducted a round-table discussion on the "school" and other means of utilizing radio in classrooms. "Radio Trends in Teaching Science" were discussed at a de- partmental on science instruction by Harold W. Kent, director of ra- dio education, Chicago Board of Education. After briefly outlining the various methods of teaching science by radio used by the BBC, CBS, Iowa State University, Uni- versity of Wisconsin, and the school boards of Rochester, Cleveland and Chicago, Mr. Kent concluded that whatever radio methods are adopt- ed "the child's intellectual life is immeasurably enriched and the parent is enabled to listen with the child, thus cementing the ties of the prime educational relationship — that of mother to child." Eloise Daubenspeck, broadcast- ing director of the CBS American School of the Air, spoke to the Na- tional Council of Geography Teach- ers on the program's geography broadcasts and to the National Council of Teachers of English on "Radio and the English Teacher". This latter group was also ad- dressed by Mitchell Benson, as- sistant program director of WOR- MBS, who cited the radio adapta- tion of Victor Hugo's "Les Miser- ables" as an example of a new de- velopment, the "narrative tech- nique", through which the author's own words were retained not only in the dialogue but as well for scene transition, so that the story was presented on the air as nearly as the author meant to tell it. At a meeting of the School Pub- lic Relations Association, Kenneth Webb, president of the Radio Writers' Guild, discussed "Writing a Script" and James Church, NBC production man, spoke on "Produc- ing a Script". At the same session Harry Jager of the U. S. Office oi Education spoke on "Shortwaves for Schools". Both NBC and CBS had displays in the exhibit space adjoining the registration desk at the Pennsylvania Hotel, where they distributed pamphlets describ- ing their educational activities. Radio Legion of Decency Organized in Hollywood ANOTHER so-called "legion of decency" campaign is reported be- ing launched by the revived "Broadcast Listeners' Assn. of A m e r i c a", headquartering in the Hollywood (Cal.) Plaza Hotel, with Jack Parker, well know in Pacific Coast radio, as managing director. Slated for reform pres- sure by BLAA, according to a spokesman, are obnoxious and su- perfluous radio advertising. BLAA is said to have formed an alliance with the radio divisions of Na- tional Civic Assn. and National. Assn. for Suppression of Obscene Literature. It was founded in 1923. but has been dormant for several years. It is incorporated in Illi- nois and California as a non-profit organization. The plan is to set up a clearing house in Hollywood for criticisms forwarded by pro- gram study units. Judge Alfred E. Paonessa, Los Angeles, past president, is chair- man of the national advisory board. Edward Wheeler, formerly editor of the defunct California Broadcaster, Los Angeles weekly radio publication, is vice-president in charge of publicity. Directorate includes Mrs. James E. Underwood Jr., James Pemberton Jr., Oliver M. Hickey, attorney, who also serves as legal counsel, and Dr. A. J. Balkin, all of Los Angeles; Mrs. H. Albert Rice, Chicago, and Charles E. E. Sanborn, St. Louis. Page 62 • July 1, 1938 BROADCASTING • Broadcast Advertising Review Petitions Filed With Court FCC Must Decide Motions for The Rehearing of Cases MORE litigation involving FCC decisions has developed with the tiling of three additional appeals in the U. S. Court of Appeals for the District of Columbia, and of a petition for review with the U. S. Supreme Court from an FCC deci- sion. The court on June 15 rendered two opinions covering virtually identical issues, holding in sub- stance that the FCC first must de- cide motions for reconsideration or rehearing of cases before it can assume jurisdiction on appeals. On that basis it dismissed the ap- peal filed bv WOW, Omaha, from the FCC decision granting WKZO, Kalamazoo, full time on the 590 kc. channel in lieu of its present limited time assignment. It also dismissed an appeal of WOAI, San Antonio, from an FCC deci- sion authorizing a new station in Greenville, Tex., and instructed the FCC to proceed accordingly. On June 22, the court dismissed on motion of the FCC an appeal of KFUO, St. Louis, operated by the Lutheran Synod, from the FCC de- cision denying it half time on the frequency it shares with KSD, St. Louis. In denying the motion, the court said it could do so under one of two considerations — that the KFUO-KSD case had been consol- idated by the FCC and that KSD had a motion pending for rehear- ing on its full-time application, and that the KFUO notice of ap- peal had been filed after the 20- day appeal period had expired. Saginaw Appeal Asked Harold F. Gross and Edmond C. Shields, applicants for a new sta- tion in Saginaw, Mich., appealed to the U. S. Supreme Court for a re- view of the decision of the Court of Appeals on March 16, involving the competitive application of Sag- inaw Broadcasting Co. for a new station in the city. The question presented, it was contended, is whether the lower court is without jurisdiction to hear and determine an appeal from the FCC where the appeal was not taken within 20 days after the effective date of the Commission's decision. The Com- mission had granted the applica- tions of Gross and Shields for a new station on 950 kc. with 500 watts daytime and had denied the application of the Saginaw com- pany, after which the latter had petitioned the Commission for re- hearing. The Commission subse- quently denied the rehearing peti- tion and, it was contended, three months after the effective date of the decision, Saginaw appealed to the lower court. New appeals filed with the lower court include those of Gallatin Ra- dio Forum for a new station in Bozeman, Mont., from the FCC de- cision granting the competitive ap- plication of Roberts-McNab; an ap- A PARTY for more than 500 Terre Haute businessmen, given recently by W. W. Behrnian, director of WBOW. Terre Haute, opened a week's house-warmiug festivities for WBOW's new studios and offices at 303 S. 6th St., Terre Haute, Ind. After the party, about 3,500 visitors were entertained at open house through June 11 and 12. Later in the week more than 100 photo-bugs snap- ped studio artists in action during "candid camera night", competing for prizes. WITH KARM, Fresno, Cal., now a member of the basic CBS Pacific network. Donald Thornburgh. Pacific Coast vice-president of CBS, an- nounced in a letter to agencies and advertisers June 17 that it would be made available at an evening rate of -STo per hour, $45 per half-hour and $30 per quarter-hour. A PROGRAM from Europe broad- cast by only one station featured the fifth anniversary program marking the regime of Eugene Mever as pub- lisher of the Washington Post. WRC, Washington, carried the special pro- gram, with Lawrence Hills. European manager of the New York Herald - T ribune, speaking from Paris, and Joseph Driscoll. London correspon- dent of the same paper, speaking from London. WIOD. Miami, has secured the Fed- eral Savings & Loan Assn. of Miami as sponsor of the orchestra it has engaged under its AFM contract. Led by Walter Goodman, it has been named the WIOD Light Symphony Orchestra. WXTZ. Detroit, has moved its exec- utive offices to the 16th floor of the Stroh Bldg. THE CBS staff in San Francisco recently moved into the new CBS headquarters on the roof , of the Palace Hotel, which will house the entire KSFO and CBS staffs by Aug. 1. The studios and remaining offices in the $350,000 plant are rapidly nenring completion, according to Philip Laskv. general manager of KSFO. HENRY G. WELLS Jr.. manager of WCOA., Pensncola. Fla., recently pre- sented a cim for WCOA to the Pensa- cola Little Theater Group for its pro- duction. The Brat. EFFECTIVE with the June 25 issue. Stand By. published by WLS. Chi- cago, was consolidated with Prairie Farmer, which operates the station. The farm paper's radio section has been enlarged. WNTC, New York, has received per- mission from CBS to broadcast the Wednesday night concerts from Lew- isohn Stadium to which CBS has exclusive air rights. peal of Dr. William States Jacobs Broadcasting Co. from the FCC decision denying it a new regional station in Houston, and an appeal of Arthur Faske, licensee of WCNW, Brooklyn, from the FCC decision granting WRRL, New York, the facilities of WMBQ, Brooklyn, ordered deleted several weeks ago. The Faske appeal con- tended the FCC should have con- sidered his application for in- creased facilities at the same time. New Summer Features Released by Standard SEVERAL new talent features are being released by Standard Pro- gram Library for summer tran- scription fare. Dick Jurgens' popu- lar ball-room orchestra, now fea- tured at the Casino in Avalon, Santa Catalina Island, will be re- leased in dance numbers starting mid-July. The King's Men male quartet, well-known for its work with Paul Whiteman, has been ex- panded to the 12-voice Modern Male Chorus by Ken Darby. The latter not only sings bass with the King's Men, but is their leader and principal arranger. The concert novelty releases in June by Harry Bluestone, violinist, and George Smith, Paramount guitarist, are soon to be followed by violin-piano novelties featuring Bluestone and Arthur Schutt, of MGM. Bluestone, a new-comer to Hollywood, was No. 1 side-man on network shows originating in New York. Cowboy and hillbilly music will be produced by Jim Lewis and the Lone Star Cowboys. In addition to the vocal and yodeling work by Curly Engel, the Lone Star Cow- boys feature Lewis' "hoot-nanny", built like a bicycle and holding a washboard, autohorns, cymbals, bells and other gadgets. PROMPTED by a news flash heard via KFIZ. Fond du Lac, Wis., C. Coolidge, state peddler license inspec- tor, hurried to Fond du Lac from a neighboring town and arrested W. O. Harper, Chicago, who was allegedly selling an electrical curative device there without benefit of either a State transient merchant's or peddler's li- cense. Mr. Harper was fined $25 and costs. KFIZ, in its news broadcast, had included a story from the Fon du Lac Commonwealth Reporter that a peddler had been warned by City Clerk John E. Murray to get a license or face prosecution. KFRC, San Francisco, originated a description of the dedication ceremon- ies on Treasure Island, site of the 1939 Golden Gate International Ex- position, of the Hall of Science, on June 17 for Mutual. PROBLEMS of the country will be weighed in a new CBS series. The People's Platform, to start July 20. Lyman Bryson, educator, will preside over the group of four typical citizens. The purpose is to effect a composite of America's popular opinion on gen- eral subjects. NEWS staff at WSYR, Syracuse, N. Y., gets leads on local news stories through an ordinary radio constantly tuned to the police broadcast station. Station engineers have rigged up a special shortwave aerial to aid clear reception. RESULTS ASSURED with WTOC SAVANNAH, GA- CBS Network «1 260 K.C Extensive Promotion Department UNITED PRESS NEWS CBS, in association with the Radio Division of the WPA Federal Thea- ter Project, recently began a Men Against Death series based on the- medical writings of Paul de Kruif. George Zachary, of the CBS program department, directs ; Leon Fontaine, of the Federal Theater writes the scripts ; Bernard Hermann, CBS con- ductor-composer, directs the music. The series is carried Thursdays, 8- 8:30 p. m. MORE than 1,500 delegates to the 43d annual convention of the Ameri- can Federation of Musicians, held in Tampa June 13-19, were guests of WFLA, Tampa, June 14. H. H. Bas- kin, president of WFLA, was one of three hosts at an all-day picnic for the visiting musicians in Clearwater's Palm Pavilion. LEE NASH, news director of KGVO, Missoula, interviewed for broadcast two survivors of the Milwaukee Olympia disaster at Saugus, Mont. Miss Mable Anne Parks, of River Rouge, Mich., and John Stahlberg, state editor of the Federal Writers Project, told of their experiences as passengers on the wrecked train. DISCOVERS THE STARS YOU DISCOVER THE CUSTOMERS A Participating Program ★ To Sell Your Product % POLLY THE SHOPPER * (Polly Shedlove) Daily 9 to 9:30 A. M. 4- ^ A varied personality broad- cast of shopping hints, beauty secrets, fashions in a friendly ^ fashion, interviews — all de- signed to appeal to women who buy. An inexpensive -jr ^ method of effectively reaching your market ... • The Station of the Stars 1540 BROADWAY N. V. C. Affiliated with Metro-Goldwyn- Mayer Studios and Loew's Theatres yyrjjQ( ALONE!) jjtrt. IOWA PLUS / DES MOINES .... 50,000 WATTS, CLEAR CHANNEL BROADCASTING • Broadcast Advertising July 1, 1938 • Page 63 FEDERAL COMMUNICATIONS COMMISSION JUNE 15 TO JUNE 29, INCLUSIVE D JUNE IS ORAL, ARGUMENTS SET— NEW, Pa- cific Radio Corp., Grants Pass, Ore., 6-30- 38; WCLS. Joliet, III., 9-15-38; WMPS and Memphis Press-Scimitar Co., 9-15-38 ; NEW, Arlington Radio Service, Arling- ton, Va., 9-15-38; NEW, W. C. Irvin. Amarillo. Tex., 9-22-38 ; NEW. Amarillo Bcstg. Corp., Amarillo, 9-22-38. MISCELLANEOUS — NEW, George B. Storer. Pontiac, Mich., granted pet. accept amendment to 250 w unl. ; WEST. Easton, Pa., and WKBO, Harrisburg, granted pet. continuance hearing to 7-14-38; WJBL, Decatur. 111., granted auth. take deposi- tions. JUNE 16 MISCELLANEOUS— KGKO. Fort Worth, granted license for CP move to Fort Worth, etc. ; KRBA, Lufkin. Tex., granted license for CP new station 1310 kc 100 w D : KSOO, Sioux Falls, S. D.. granted license for CP increase power etc. ; KWOC. Poplar Bluff. Mo., granted license* for CP 1310 kc 100 w D ; KID. Idaho Falls, granted auth. withdraw without prejudice applic. mod. license; WLVA, Lynchburg, Va., same ; NEW. Asheville Daily News, Asheville, N. C, granted con- tinuance hearing. JUNE 18 NEW. Midnight Sun Bcstg. Co., Fair- banks, Alaska — Granted CP 610 kc 1 kw unl. WCAX Burlington, Vt.— Granted mod. license spec, to unl. 1200 kc 100-250 w. MISCELLANEOUS— WLAC, Nashville, granted vol. assignment license to J. T. Ward d/b WLAC Bcstg. Service: KWNO. Winona, Minn., granted vol. assignment license to Winona Radio Service ; KOAM. Pittsburg. Kan., granted vol. assignment license to Pittsburg Bcstg. Co. ; WGTM, Wilson. N. C granted vol. assignment li- cense to WGTM Inc. ; WICA, Ashtabula, O., granted vol. assign, license to WICA Inc. ; WLW, Cincinnati, granted exp. auth. modulate carrier with facsimile; WGRC, New Albany, Ind., reconsidered and set aside action 5-18-38, and designated for hearing de novo ; WJBW New Orleans, denied as in default applic. increase to 250 w, use full time, pending final disposition of related applications : NEW, Civic Bcstg. Corp.. Syracuse, granted redesignation of applic. for hearing, denied without preju- dice applic. consolidated hearing with Sen- tinel Bcstg. Corp.. but both applic. to be heard same day ; KMLB. Monroe, La., dis- missed petition continuance hearings on Sentinel Bcstg. Corp. and Tri-State Bcstg. System denied without prejudice consol. applies, with applic. Pittsburgh Radio Sup- ply House. ; WCAO. Baltimore, granted extension temp. auth. 1 kw N; WREC. Memphis, granted extension temp. auth. 5 kw N. SET FOR HEARING— WOV. New York, CP move trans, locallv. change freq. etc. ; WPG. Atlantic City, CP move trans, local- ly, change antenna freq., increase hours etc. ; NEW. Orville W. Lyerla, Herrin. 111., CP 1310 kc 100-250 w unl. ; NEW. Taco- ma Bcstg.. Taeoma, CP 1420 kc 100-250 w unl. : NEW. Laredo Bcstg. Co.. Laredo Tex.. CP 630 kc 500 w unl.; NEW. W. A. Steffes, Minneapolis. CP 1310 kc 250 w D ; NEW. Radio Enterprises, Victor, Tex., CP 1310 kc 100-250 w unl. ; KPAC, Port Arthur. Tex., CP change 1260 to 1220 kc increase power etc. ; KFRO. Longview, Tex., CP change 1370 to 1340 kc. increase power etc. ; WTAR. Norfolk. CP increase 1 to 5 kw etc. ; WJJD, Chicago CP in docket amended to unl. ; KPLT, Paris, Tex., auth. transfer control to A. G. Mayse. M. B. Hanks. Houston Harte ; KEHE. Los Angeles, vol. assign, license to Earl C. Anthony Inc. ; KGGF, Coffeyville, Kan. vol. assign, license to Hugh J. Pow- ell. JUNE 21 MISCELLANEOUS— KOBH, Rapid City, S. D., granted continuance hearing ; KGDE, Fergus Falls, Minn., granted con- tinuance hearing renewal ; NEW, Fron- tier Bcstg. Co., Cheyenne. Wyo., canceled order take depositions ; WNAX, Yankton, S. D., denied copy Commission's audit re- port ; NEW, Asheville. Daily News, Ashe- ville, N. C, granted auth. take depositions. JUNE 22 MISCELLANEOUS — WMFG. Hibbing, Minn., granted license for CP change equip. ; WSAY, Rochester, granted license increase power, time etc. ; KONO, San Antonio, granted mod. CP change equip. ; KVNU. Logan, Utah, granted mod. CP change equip., trans, site etc. ; WHEF. Kosciusko, Miss., granted auth. withdraw without prej. applic. transfer control. SET FOR HEARING — KGCI, Coeur d'Alene. Id., mod. CP change trans., etc. ORAL ARGUMENTS — KVOD, KFEL. KFBI, set for 7-7-38; Tri-City Bcstg. Co., Schenectady, 7-7-38 ; Kentucky Bcstg. Corp., Louisville, 7-7-38 ; WMPS, Mem- phis, 9-15-38 ; Arlington Radio Service. Arlington, Va.. 9-15-38. JUNE 23 APPLICATIONS GRANTED : WBRC, Birmingham — Transfer control Birmingham Bcstg. Co., licensee from Eloise H. Hanna to herself through stock registered in her name as executrix of Marcellus D. Smith Jr. WPEN, Philadelphia — Invol. transfer control to Mariannina C. Iraci. KDLR, Devils Lake. N. D. — CP increase 100 to 250 w unl. WIBW, Topeka ; KCKN, Kansas City- Transfer control from Arthur Capper to Capper Publications. KGGC, San Francisco — Renewal applic. set for hearing. WAAB, Boston : WMBC, Detroit, KOCY, Oklahoma City — Renewals set for hearing. SET FOR HEARING — WEAU, Eau Claire, Wis., applic. mod. license to unl. 1 kw; WBBZ, Ponca City, Okla., invol. assign, license: WEBQ, Harrisburg, 111., mod. license 1210 to 1310 kc unl. ; KVOX, Moorhead, Minn. ; WAAB, Boston, renewal auxiliary license. MISCELLANEOUS — WMFJ, Daytona Beach, Fla., denied rehearing on applic. mod. CP ; WOAI, San Antonio, denied rehearing on applic. mod. license of KADA ; NEW. Curtis Radiocasting Corp.. Richmond, Ind., and C. Bruce McConnell, Indianapolis, denied rehearing, mod. Com- mission order and auth. withdraw applic. CP, and dismissed petition of C. Bruce McConnell in opposition to petition mod. order 5-11-38 ; denied as in default applic. J. T. Griffin for CP new station at Fort Smith, Ark. JUNE 24 KRGV. Weslaco, Texas — Granted trans- fer license from M. S. Niles to O. L. Taylor. Gene A. Howe, T. E. Snowden. KGAR, Tucson. Ariz.— Denied CP change 1370 kc 100-250 w to 1340 kc 250 w unl. KVEC, San Louis Obispo, Cal. — Granted mod. license to unl. 100-250 w. NEW, Louis P. Thornton, Baker, Ore. — granted CP 1500 kc 100-250 w unl. WFAS, White Plains. N. Y. — Denied exp. auth. Simul.-WBRB D. KVOL, Lafayette, Ind. — Granted in- crease D to 250 w. WBRE, Wilkes-Barre, Pa. — Granted in- crease D to 250 w. MISCELLANEOUS— Oral argument Ex. Rep. 1-637 advanced to 7-14-38; in Ex. Rep. 1-640 advanced to 7-14-38 ; NEW. George B. Storer. Pontiac. Mich., granted auth. take depositions ; WQIM, St. Albans, Vt., granted motion continue hearing. JUNE 25 KROY, Sacramento, Cal. — Denied CP change 1210 kc 1C0 w D to 1340 kc 250 w 1 kw D unl. Honolulu Bcstg. Co., Honolulu — Granted auth. transfer control to Pacific Theatres & Supplv Co., Honolulu ; granted renewal KGMB. KHBC, K6XCJ. KARK, KILU, Little Rock, Ark.— John R. Frazer applic. transfer control Ark. Radio & Equip. Co. to Radio Inc. dis- missed ; Radio Inc. applic. transfer con- trol Ark. Radio & Equip. Co. to T. H. Barton granted ; Ark. Radio & Equip. Co. applic. renewal license granted ; re- newal KILU relay license granted. GROUND was broken June 21 by William A. Winter-bottom, vice-presi- dent and general manager of RCA Communications Inc., for RCA's ex- hibit building in the New York World's Fair 1939. Others in the picture are (1 to r) Grover Whalen, president of the Fair; C. W. Ryan, con- tractor; Stephen Simpson, of RCA Communications; Guy L. Maygarx, of Skidmore & Owings, architects; J. de Jara Almonte, of NBC; Joseph D'Agostino, of NBC, and an RCA operator and messenger boy. FORMAL ground-breaking cere- monies for the RCA building at the 1939 New York World's Fair took place June 21, with William A. Winterbottom, vice-president and general manager of RCA Communi- cations Inc., turning over the first shovelful of earth with a special chromium-plated shovel. Cere- monies included the transmission of invitations from Grover Whalen, Fair president, to the heads of European governments to attend the exposition, sent from the scene by a special hookup of RCA. Following the ceremonies, RCA announced the details of its ex- hibit, which will include a March of Science display dramatizing the history of electrical science; a demonstration of international shortwave communication, includ- ing transmission and receiving sets for radiograms; a model ship's bridge to show how radio direction finders and radio compasses enable the pilot to plot his exact position ; a radio-equipped yacht in the la- goon adjacent to the building; demonstrations of facsimile and television and of the training of radio engineers. Building will be constructed by the Ryan Construction Co., New York, with the Outpost Nurseries, Ridgefield, Conn., as landscapers. WFBM Fight Discs LEN RILEY, sportscaster of WFBM, Indianapolis, viewed the Louis - Schmeling fight from the ringside in New York, made a transcription of his own impressions im- mediately after the fight, sent it by air express to WFBM and gave local listen- ers a first-hand version of Louis' one-round victory. NEW, John S. Allen and G. W. Cov- ington Jr., Montgomery, Ala. — Granted CP 1210 kc 100 w D. NEW, Southwest Bcstg. Co., Prescott. Ariz. ; W. P. Stuart. Prescott — Southwest Bcstg. Co. granted CP 1500 kc 100-250 w unl. : W. P. Stuart denied CP 1500 kc 100 w unl. NEW, Colonial Network, Providence, R. I.— Denied CP 720 kc 1 kw ltd. MISCELLANEOUS — WDZ, Tuscola, Ill- denied motion cancel oral argument and grant applic. ; WEST, Easton, Pa., granted motion continue depositions ; KMED, Med- ford, Ore., denied continuance oral argu- ment. Examiners' Reports . . . WBNX, New York : WMBG, Richmond — Examiner Seward recommended (1-661) that applic. WBNX increase D to 5 kw be granted ; that applic. WMBG to in- crease to 1 kw 5 kw D be granted. WAPI, Birmingham — Examiner Hill rec- ommended (1-622) that applic. voluntary assignment license to Voice of Alabama Inc. be granted. WHBF, Rock Island. 111.— Examiner Ar- nold recommended (1-663) that applic. CP change 1210 kc 100-250 w unl. to 1240 kc 1 kw unl. be granted. NEW, King-Trendle Bcstg. Corp., Grand Rapids ; WSBT, South Bend — Examiner Dalberg recommended (1-664) that applic. King-Trendle Bcstg. Corp. CP 1010 kc 250 w unl. be denied ; that applic. WSBT change 1360 kc 500 w Sh.-WGES to 1010 kc 1 kw unl. be granted. NEW, Pawtucket Bcstg. Co., Pawtucket, R. I. — Examiner Bramhall recommended (1-665) that applic. CP 1390 kc 1 kw unl. be denied. NEW, Martin Andersen, Orlando. Fla. — Examiner Berry recommended (1-666) that applic. CP 1500 kc 100-250 w unl. be de- nied. WHBL, Sheboygan, Wis. ; WEMP. Mil- waukee— Examiner Hill recommended (I- 667) that applic. WHBL increase D to 1 kw be granted ; that applic. WEMP mod. license D to unl. be granted. NEW, Fla. West Coast Bcstg. Co., Clear- water— Examiner Seward recommended (I- 668) that applic. CP 1300 kc 250 w D be denied. NEW, Colonial Bcstg. Corp., Newport News, Va.- — Examiner Hvde recommended (1-669) that applic. CP 1370 kc 100-250 w unl. be denied. WLAP, Lexington, Ky.- — Examiner Hill recommended (1-670) that applic. CP change 1420 kc 100-250 w unl. to 1270 kc 1 kw unl. be denied. WTAW, College Station, Tex. : KTBC, Austin — Examiner Berry recommended (I- 671) that applic. WTAW CP change D" to include KTBC facilities be denied : that applic. KTBC mod. CP re antenna be granted. WMBO, Auburn, N. Y. — Examiner Ir- win recommended (1-672) that applic. re- newal license be denied. WBNY, Buffalo — Examiner Irwin rec- ommended (1-673) that applic. renewal li- cense be granted. NEW, Greater Greenwood Bcstg. Sta- tion ; NEW, W. A. Barnette, Greenwood, S. C. — Examiner Seward recommended (1-674) that applic. Greater Greenwood Bcstg. Station for CP 1420 kc 100-250 w unl. be dismissed with prejudice ; that applic. W. A. Garnette for CP 610 kc 250 w D be denied. WPRA, Mayaguez, P. R. — Examiner Berry recommended (1-675) that applic. change 1370 kc 100-250 w SH to 780 kc 1 kw 2% kw LS unl. be granted. NEW, Pinellas Bcstg. Co.. St. Peters- burg. Fla. — Examiner Seward recommend- ed (1-676) that applic. CP 1370 kc 100-250 w unl. be granted. WTNY. Newburgh, N. Y. — Examiner Bramhall recommended (1-677) applic. change to 1220 kc 250 w D be granted. Page 64 • July 1, 1938 BROADCASTING • Broadcast Advertising WA1R. Winston. S. C. — Examiner Ar- nold recommended (I-67S) that applic. CP change D to unL be denied. Additional Decisions JUNE 20 KSRO. Santa Rosa. Cal. — Granted mod. license D to unl.. 100-250 w. ^ WGIL. Galesburg. 111. — Granted license for CP 1500 kc 250 w D. — KABR. Aberdeen. S. D. — Granted license for CP change to 1380 kc. etc. MISCELLANEOUS — KFJZ. Fort Worth. CP move trans., new radiator: KSAM. Huntsville. Tex., mod. CP trans., studio >ites, antenna ; KTBS. Shreveport, and WOWO. Fort Wayne, granted licenses for CP's. : NEW, Sumter Radio Bcstg. Co.. Sumter. S. C. dismissed with prejudice : NOW. . . check your Directional Antenna whenever you wish . . .with the new RCA Phase Meter IF YOUR directional antenna system is out of adjustment you may be losing valuable sig- nal strength in populous areas or interfering with other stations. Formerly there was no method of checking a directional array after installation except by an expensive field intensity survey. Now you can make routine checks whenever you wish as sim- ply as reading a frequency monitor. The RCA type 300-A R.F. Phase Meter enables you to read the phase between currents in the bases of the radiators. This value, together with the currents tells you whether your directional system is operating as it should. The 300-A instrument is inexpensive, easy to install and simple to use. It will save countless hours of time during initial adjustments and will provide routine checks during operation. It is valuable for other radio frequency measurements, too ! ... If you have a directional antenna or are contemplating the use of one, write our nearest office for full details about the valuable RCA Phase Meter. Use RCA tubes in your station — for finer performance RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A Service of the Radio Corporation of America New York: 1270 Sixth Ave. . Chicago : 589 E. Illinois St. . Atlanta : 490 Pcachtrec St., N. E. . Dallas: Santa Fc Building San Francisco: 170 Ninth Si. . Hollywood : 1016 N. Sycajnore Ave. BROADCASTING Iroadcast Advertising" Vol. 15 • No. 2 WASHINGTON, D. C. JULY 15, 1938 S4.00 the Year S3.00 the Year 15c the Copy Published Semi-Munthly, 25th issue (Yearbook Number) Published in February National Representatives: INTERNATIONAL RADIO SALES ^'ricago, New York, Detroit, Angeles, San Francisco Chi, Los WL5 The Prairie Farmer Station, Chicago Burriclge^D^utler^Pre*^ all over Colorado! FRED DAVIS, president.' Fred Davis Furniture Co., livesjsand conducts his busi- ness in Denver. He knows Denver . . . knows the mediums that build sales for his business most economically. He has seen and felt the power of KLZ bring customers into his store from all over Colorado. THE one and only reason why Denver furniture stores — and department, jewelry, men's and women's stores, too — spend more of their radio money with KLZ than with any other station is that they have proved to themselves that KLZ pays best. KLZ measures up fully to this prime requisite of an advertising medium. To advertisers, local and national alike, KLZ delivers customers and sales from all over the Denver-Rocky Mountain region in such profitable quantities that it is the most econom- ical and essential radio medium in this area. Affiliated in Management with WKY, Oklahoma City REPRESENTATIVE THE KATZ AGENCY, Inc. Reach the Park- and - Shop People W A A B Boston WEAN Providence WICC J Bridgeport ( New Haven WTHT Hartford WNLC New London WSAR Fall River WSPR Springfield WH A I Greenfield WLBZ Bangor WFE A Manchester WNBH New Bedford WLLH J Lowell \ Lawrence WBRY Waterbury WLNH Laconia WRDO Augusta wcou / Lewiston ( Auburn ATCH the shoppers on their way to market. Network broadcasting in New England establishes direct con- tact with buyers on an ever-widening scale as it extends to the great number of going-to-market motorists whose cars are radio equipped. This direct contact can be made with shoppers in New England's largest trading areas through the widespread facilities of The Colonial Network. Its sixteen stations provide comprehensive, sales-pro- ducing coverage throughout the major market territory. No other network reaches a buying audience in so many densely populated areas at comparable cost. The 21 BROOKLINE AVENUE, BOSTON, MASSACHUSETTS EDWARD PETRY & CO., Inc., Exclusive National Representatives Published semi-monthly, 25th issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C. under act of March 3, 1879. THE LITTLE "I'LL COME RIGHT TO THE POI N V- TAILOR SAYS TAILORED TRANSCRIPTION SERVICE • New Subscribers This Month: WIRE — Indianapolis, Ind. KTHS - Hot Springs, Ark. WMPS — Memphis, Tenn. WNOX — Knoxville, Tenn. WCPO — Cincinnati, Ohio KGLV — Safford, Ariz. WIS — Columbia, S. C. WBCM — Bay City, Mich. KFAM — St. Cloud, Minn. WCOU — Lewiston, Me. KUTA — Salt Lake City, Utah KWEW — Hobbs, New Mexico WTOL — Toledo, Ohio KTRI - Sioux City, la. KRIC — Beaumont, Texas KWLK — Longview, Wash. KGAR — Tuscon, Ariz. KYSM — Mankato, Minn. CFQC — Saskatoon, Sask., Can. — Saves You More Because It Fits You Better! Why not ask us to measure you for a TAILORED TRANSCRIPTION SERVICE- and see just how much you can save! ■Ale t^i^^baMAcAA^ii^^ up, to. Standard? 180 North Michigan Avenue • • • Chicago, Illinois 6404 Hollywood Boulevard • • Hollywood, California merica meets the Ame For years, everybody has talked to and about the American farmer. But the farmer, himself, has never had the time or the place to talk back to the rest of the nation. Beginning this month, the farmer gets both time and place through the facilities of the Columbia Broadcasting System. CBS an- nounces the inauguration of three new programs, by and for the farmer, yet informative and entertaining to city and coun- try listener alike. These programs are designed to make radio more truly representative of the entire nation radio serves. They will bring to America the voice of the American farmer. xx The Farmer Takes the Mike " The corn farmer, the wheat farmer, the cotton and tobacco farmer, cattle rancher and dairy man, truck farmer and duck farmer — from every rural section of the United States, every type of rural American will be "cast" in THE FARMER TAKES THE MIKE. This new program will be given its initial broadcast July 17th, to take the air regularly thereafter on Sundays, 4 to 4:30 P.M. Farm owners, farm wives, farm tenants, and farm children will gather round the CBS microphone to tell the nation about their fun, their worries, their jobs and their ambitions. Opening in Iowa's corn belt (Des Moines) the series will cover different rural localities each week. Other points of origin, according to present schedule, include CBS studios in Dallas, Birmingham, Minneapolis, Salt Lake City, Syracuse, Louisville, Los Angeles, Springfield, Vermont, and Portland, Oregon. can farmer. ..on CBS! XXJI. F. Dm No. 1" On July 4, Irene Beasley opened a new farm- home series on CBS from "R.F.D. No. 1" New York City, the only official rural free delivery box in Manhattan. Her listeners — Columbia's vast audience of farm women — have already become familiar with the program's daily schedule, Monday through Friday, 12:15 to 12:30 P. M. Miss Beasley's own farm-home background largely determines the pro- gram's selection of entertainment and information. In addition, rural lis- teners will be invited to the microphone whenever they visit New York. "Four-Corners Theatre" Up goes the curtain July 19 on the first of a weekly series of rural dramas, presented by CBS at 8 o'clock Tuesday evenings, in the FOUR CORNERS THEATRE. First on the play- bill is "Aaron Slick of Punkin Crick," an epic which has played to more people in more performances than the most popular Broadway play on record ! This third new CBS farm program will offer the best from a large collection of rural and small-town drama — plays written of and for the American farm — drama which millions both east and west of the Hudson have never before had opportunity to hear andjenjoy. COLUMBIA BROADCASTING SYSTEM CROSSLEY CONFIRMS KNX DOMINANT LEAD WITH LARGEST COINCIDENTAL RADIO STUDY EVER MADE 216 'firsts' ] KNX KNX KNX KNX KNX KNX! KNX KNX KNX 'firsts' KNX KNX 1 STA. B KNX 1 STA. B KNX STA. B ; KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B i KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B KNX STA. B Again KNX leads with more first place mentions than ALL other Los Angeles stations combined FOR a complete week every month, day and night — for all twelve months of 1937 — independent coincidental telephone surveys checked radio station preference in Los Angeles. THE RESULT: knx had more first place mentions than all other Los Angeles stations combined — every month of the year. Crossley now confirms knx's overwhelming dominance in Los Angeles with the largest coincidental survey ever made in any city in the world . . . made simultaneously with the monthly check by the other organiza- tion in May, 1938. Crossley completed 111,799 telephone interviews, from 8 a.m. to 10 p.m. ... 14 hours of the day, every day of the week. THE result: Crossley, too, showed knx with more first place votes by quarter-hour periods than all other Los Angeles stations combined I And the relative rankings for the other Los Angeles stations were identical in both reports. First . . . first . . . first— right down the line. That's knx in Los Angeles— the greatest market of the West . . . the nation's fourth market. Add to this the tremendous bonus that knx's 50,000 watts delivers . . . powerful coverage of nine Western states . . . and you know why, with advertisers as with listeners, when the West is considered, KNX is selected. It's "tops" every way! . 50,000 WATTS • COLUMBIA SQUARE • LOS ANGELES STA. G , ' . ' STA. C F1RSTS Owned and operated by the Columbia Broadcasting System. STA, C jSTA. D Represented by Radio Sales: New York, Chicago, ^ STA- D Detroit, Milwaukee, Birmingham, Los Angeles, San Francisco Its maybe an agency in wuque ! WOR recordings go into a lot of agen- cies. Bv cash invitation only. Agencies like Lord & Thomas, Young & Rubicam, J. Walter Thompson. BBDO. Lennen & Mitchell, Erwin Wasev, Ruthrauff & R\ an pay good money for them. In fact, it's maybe an agency in Dubuque that is the onlv place into which they haven't gone. Such popularity is no mere acci- dent. Nor are the firms we've just men- tioned using WOR recordings just be- cause they like the color of the labels we paste on the recordings. Not at all! Thev, ladies and gentlemen, know that we have a knack for making one dollar look like five without calling in the local engraver. And if you really want to know how easily we do this, we'll be glad to explain the whole idea with the help of a nifty little booklet we've just tucked into the top drawer of our desk. It's called "A Matter of Record." Ask for it. ELECTRICAL TRANSCRIPTION AND RECORDING SERVICE 1440 BROADWAY, IN NEW YORK VER since our first day in this business, Free & Peters has based its entire sales policy on this one idea: "Help make radio time sell our customer's merchandise, and the time will sell itself." Pursuing that idea, we've equipped ourselves to be helpful rather than hospita- ble. Several of our men are far better at market research than at selling. Our offices are workshops where we've helped build some of the best radio accounts in the country. With that background, we sincerely offer you our 140 cumulative years of experi- ence in radio and advertis- ing. If that's the kind of "salesmanship" you like, we'd certainly like to hear from you. Exclusive Representatives: WCR-WKBW Buffalo WCKY Cincinnati WHK.WCLE Cleveland WHKC Columbus WOC Davenport WHO Des Moines WDAY Fargo WOWO-WGL Ft. Wayne KMBC Kansas City WAVE Louisville WTCN Minneapolis-St. Panl WMBD Peoria KSD St. Louis WFBL Syracuse WKBN Yonngstown Southeast WCSC Charleston WIS Columbia WPTF Raleigh WDBJ Roanoke Southwest KTAT Ft. Worth KTUL Tolsa Pacific Coast KOIN-KALE Portland KSFO San Francisco KVI Seattle-Taeoma FREE & PETERS, inc. (and FREE, JOHNS & FIELD, INC.) ?A Jtadia Station Jty&esetUaUves CHICAGO 180 N. Michigan Franklin 6373 NEW YORK 247 Park Ave. Plasa 5-4131 DETROIT New Center Bldg. Trinity 2-8444 SAN FRANCISCO One Eleven Sutter Sutter 4353 LOS ANGELES C. of C. Bldg. Richmond 6184 ATLANTA Bona Allen Bldg. Jackson 1678 ilROAOCASTBNIC Broadcast Advertising ; Vol. 15. No. 2 WASHINGTON, D. C, JULY 15, 1938 Jw $3.00 A YEAR— 15c A COPY FCC to Collect Permanent Industry Data By SOL TAISHOFF Financial, Employment, Program Facts to be Sought on Annual Basis; Craven in Favor; Wilder Acts for NAB A PERMANENT policy of collect- ing annually basic operations data for the broadcasting industry, in- cluding comprehensive figures on revenue, employment and pro- gramming, will be established by the FCC under plans now being considered. By October it is expected the Commission will be in a position to prescribe the specific informa- tion it will seek for these industry analyses, which would be on a cal- endar year basis. Reactions gen- erally to the questionnaire break- downs covering these fields for 1937, all introduced in evidence at the superpower hearings last month, have been favorable, it was said, and contributed to the tenta- tive conclusion that the system should be established by its Ac- counting Department on a perma- nent basis. While the data for 1937 were procured by a questionnaire meth- od, the new procedure is expected to be on an entirely different basis. More than likely the information sought will be of a more complete nature and will be requested on forms to be filled semi-annually by stations. In that manner the returns could be premised upon station license renewals at the six- month intervals. Favored by Craven Commissioner T. A. M. Craven, who first proposed procurement of basic economic data on station operations in his Social and Eco- , nomics Report early this year, in- formed Broadcasting July 11 that he favored a permanent system. He said he probably would propose such a project this fall, to cover the 1938 calendar year and subse- quent years. The data procured by the Commission for 1937 were the first of that nature ever de- veloped on an industrywide basis. As now conceived, the annual statistical breakdowns would not include a uniform system of ac- counting, which would be insti- tuted by the FCC. On the other hand the Commission simply would specify that type of data it de-' sired, leaving to station manage- ments the methods by which they maintain their books. The plan to introduce a uniform system had immediately aroused unfavorable reaction. Thus it was thought that with no mandatory requirements as to how books should be kept, the FCC would not be in the position of inspecting the books of stations. Information supplied, however, would be under oath, as were the 1937 questionnaire returns. The NAB has been active in connection with the whole trend. Its accounting committee, headed by Harry C. Wilder, president of WSYR, Syracuse, and WJTN, Jamestown, N. Y., has been in frequent consultation with FCC accounting department officials, in- cluding Chief Accountant William J. Norfleet, and Head Accountant DeQuincy V. Sutton. Messrs. Nor- fleet and Sutton directed the com- pilation of the 1937 figures. Presumably the NAB has in mind recommendation to 1?he in- dustry of a voluntary system of By LEWIE V. GILPIN NO CONCERTED "drive" is under way to clean up the commercial copy of big-name advertisers, the Federal Trade Commission told Broadcasting July 12. The impres- sion that a sweeping campaign has been started probably resulted from increased public attention to false and misleading advertising since passage of the Wheeler-Lea bill amending the FTC Act and a broadening of the activities, through an enlarged personnel, of the special board investigating de- ceptive advertising. Work of the special board will continue without any changes of policy, FTC officials asserted, al- though its scope is broadened by elimination of the unfair competi- tion factor in the Wheeler-Lea bill. Under the revised statute the Com- mission's jurisdiction extends to any case involving false or mislead- ing representations in advertising, with no requirement that any un- fair trade practice resulting in in- jury to a competitor be shown. Regarding radio advertising, the Commission pointed to its coopera- tive relationship with broadcasters accounting which would be coordi- nated to provide the information sought with least confusion. Mr. Wilder has been instrumental in drafting such a proposed system and the plan has been studied closely by the NAB board, of which he is a member, and by the executive committee. Just how far the FCC demands for information will go is con- jectural, though it appears certain they will exceed the 1937 question- naires in scope. The data sought for last year were for the specific purpose of providing the Commis- sion with a picture of operating conditions in the industry to be used in conjunction with current studies and investigations. The new base will be broader, since the data will be desired for all phases of its regulatory activity. and declared that stations have lit- tle to fear so long as they con- tinue to comply with the board's requests for copies of the commer- cial sections of their scripts. A working agreement with the FCC has brought action in exceptional cases where a station ignores the FTC request for this material. A new angle was thrown on the industry's responsibilities under the amended FTC Act, however, when an official of the Commission com- mented that by one interpretation of the statute a broadcaster might be held liable under Sec. 12a along with the advertiser, his agent, or any other medium, to the civil rem- edies of Sec. 5. This would throw him open to stipulations, cease and desist orders, and injunctions insti- tuted by the Commission. No definite interpretation has yet been made, but it is reported that the special board may recommend this treatment. At any rate, the official said, dual responsibility would be enforced only in a "glar- ing case." Radio advertising, the same offi- cial commented, has improved "tre- (Continued on page 51) For example, the Commission by analyzing financial returns and operating costs for a given group of stations in a single market could ascertain whether, in consid- ering a new station application in a corresponding city, the estab- lished stations might be prejudiced economically. It would be enabled, it is felt, to acquaint itself with competitive conditions generally, on the theory that if stations are not enjoying at least reasonable profits they cannot provide maxi- mum public service. Moreover, it is felt the industry experience for a single year is hardly sufficient to show the true picture. Last year admittedly was the best in the industry's history, with stations and networks show- ing a net income of $18,883,995 on a total revenue of $114,222,906. Employment figures revealed that the industry leads all other Amer- ican industries in payroll with av- erage weekly pay of $45.12, and that in programming, one-third of those on the air are sponsored (Broadcasting, July 1, 15). By procuring data on a year-to- year basis the Commission would be in a position to make economic j studies showing trends, which would be comparable to data avail- able for other major industrial entities. The feeling exists in the FCC that while the burden might appear onerous at first, particu- larly to smaller stations, it never- theless would tend toward stability and lead to a type of industry- planning to cushion against de- pression or other business adver- sity. Every Six Months If the semi-annual method of return is decided upon, more than likely the data probably will be sought as of the close of business June 30 and Dec. 31. Application renewal forms unquestionably would be revised and supplemented to elicit this data. While renewals are staggered over a period of two months for particular station groups under present regulations, the plan presumably would be to have all stations file the operations data as of the actual calendar six- month periods to be applicable, however, to their renewals falling within that period. Any thought of eventual rate regulation is ridiculed in connec- tion with the projected permanent policy. As a matter of fact Chair- FTC Scrutiny of Advertising Extended as Staff Is Enlarged But Talk of a Sweeping Drive Against Big-Name Advertisers Is Viewed as Fleeting Chatter BROADCASTING • Broadcast Advertising July 15, 1938 • Page 11 This Broadcasting Business * No. 1— Comparison of Station and Network Incomes: 1935-1937 By DR. HERMAN HETTINGER, Ph.D. Wharton School of Finance and Commerce University of Pennsylvania man McNinch, who alone appeared to favor such a move, publicly an- nounced last month that he had altered his view and that regula- tion of that character was out of the question in radio. Additionally, it is held that thought of a uni- form mandatory accounting sys- tem has been dispelled entirely, thus eliminating the compulsion element and the possibility of in- spection of books. Concurrent with the introduc- tion of the new policy unquestion- ably will come sweeping revisions of license forms for new stations, renewals of licenses, transfers of station assignments, or for sub- stantial changes in station facili- ties. New forms have been in the process of production by the ac- counting, legal and engineering departments for the last year. Present basic forms in use were introduced two years ago but have been supplemented with forms for balance sheets of individual or corporate applicants, profits and loss statements, and inventories of station property. Texaco Dealer Discs TEXAS Co., New York (Texaco oil, gas), will start its dealer-co- operative transcription campaign about Sept. 1. Description of the quarter-hour program, called Tex- aco Circle Service Boys, has been sent to all dealers, and requests for audition discs are now being received. The musical variety pro- gram will be heard one, two or three times a week as each dealer determines. Cast includes Ben Grauer, Jean Ellington, singer, and the Circle Service Boys (for- merly Tasty east Jesters). Original plans for another show, in order that dealers might have a choice, have been dropped. Also, concern- ing rumors that the company had plans for a network show, Louis Witten of the agency, Buchanan Co., said that Texaco will defi- nitely not be on a network "this summer." Big Grove Campaign GROVE LABORATORIES, St. Louis (Bromo-Quinine) about Oct. 1 will start two or three daily spot announcements five days a week on 50 to 60 stations. Grove until recently sponsored Gen Hugh Johnson on NBC-Blue, and on Oct. 8 is scheduled to start Fred War- ing's Pennsylvanians on NBC-Red, Saturdays, 8:30-9 p. m. (EST) with repeat at 12 midnight. Stack- Goble Adv. Agency, New York, has the account. Ice Industry Fund NATIONAL ASSN. of Ice Indus- tries, convening in Chicago, ap- proved plans for a $10,000,000 ad- vertising campaign for the next three years. Of this sum, $750,000 is to be used for radio and maga- zines and will be placed by Na- tional Ice Adv. Inc., through Dona- hue & Coe, New York. BING CROSBY, headline artist on NBC Kraft Music Hall, sponsored by Kraft-Phenix Cheese Corp., has been signed to a straight 10-year contract, without option. This is said to be the longest contract ever given a per- former in the history of radio. Agency is J. Walter Thompson Co., Chicago. * First of a series of analyses of broadcast operating statistics for 1937, based on data compiled by the FCC for that year and showing trends since the 1935 survey of the Department of Commerce. The writer, radio's first economist, is former Director of Re- search of the NAB and the author of several volumes dealing with broadcast economics. WHO GETS the radio advertising dollar and in what proportion? What are the trends in advertiser preference, in programming ? How has radio fared during recent years in spot, network and in local sales ? These and many other questions now can be answered with a highly accurate yardstick. Data collected by the FCC under its recent far- reaching Order No. 38 [Broadcast- ing, June 15, July 1], in comparison with information made available for 1935 by the Census of Business of the Department of Commerce, makes possible for the first time de- tailed analyses of the recent prog- ress of broadcasting as a business. In addition, data is available re- garding average costs of opera- tions and factors relating to time sales which are of prime import- ance to station executives, radio advertisers and their agencies. This interpretation deals with a comparison of total revenues of broadcasting for 1937 showing the progress made since 1935. 1. Radio is no longer merely selling time, but is turning its at- tention increasingly to the sale of program ideas as well. Talent and program sales by individual sta- tions increased 128.3% since 1935. This confirms strikingly the value of the "station-tested program" idea advocated for some years by leaders in broadcasting. Network talent and program sales are es- timated to have increased during the same period about 85%. In 1937, 8.6% of radio's revenues came from the sale of talent and programs as compared to 6.4% in 1935. 3. National and regional non- network time sales continued to show the strength they have ex- hibited since early in 1934, with a gain of 67.5% during the period 1935-37. 4. Local business is still the lag- gard, gaining but 37.1% as com- pared to 48.6% for total time sales and 51.6% for total broadcasting revenues from all sources. It still presents a challenge to the promo- tive efforts of radio. 5. Stations are getting more of the radio advertising dollar and networks less. In 1935 stations re- ceived 65.2% of the total and in 1937, 67.1%. 6. Network-affiliated stations are getting an increasing share of the network advertising dollar. Station receipts from network advertising rose 77.8% from 1935 to 1937 while network volume itself increased but 48.6%. Most of this growth un- doubtedly represents an increasing share of the network dollar to the majority of affiliated stations, though part of it reflects the fact that more stations than ever are sharing in network revenues by reason of the growth in network affiliation in recent years. San Joaquin Fund RADIO is to be one of the media used by the newly-organized Cen- tral California Tourist Assn. in its campaign to attract tourists to San Joaquin Valley. The Associa- tion was formed in May with an- nounced plans to raise $70,000 to advertise the district. The presi- dent of the association is J. E. Rodman, with headquarters in Fresno. Gerald F. Thomas, Fresno, is agency. Lorillard Signs P. LORILLARD Co., New York (Sensation cigarettes, Muriel ci- gars), which started Don't You Believe It on W O R , Newark, June 14, on July 26 will expand to 19 Mutual stations. The pro- gram conducted on WOR by Allen Kent and Tom Slater, is also heard on 34 Coast stations, originating at KFRC, San Francisco. Agency is Lennen & Mitchell, N. Y. Scott Succeeds Haverlin CLYDE P. SCOTT, for 15 years with Dan B. Miner Co., Los An- geles agency, as account executive and radio director, has been ap- pointed sales manager of KFI- KECA, that city. He takes over his new duties on Aug. 11, suc- ceeding Carl Haverlin, who re- signed after more than a decade as sales manager. Penn Plans NBC Series PENN TOBACCO Co., Wilkes- Barre, Pa. (Kentucky Club tobac- co), in September will start on the NBC-Red Network, Saturdays, 9-9:30 p. m. While no program has been signed, Parks Johnson and Wally Butterworth's Vox Pop is under consideration. Agency it Ruthrauff & Ryan, New York. - Fruit Pectin Spots CALIFORNIA FRUIT Growers Exchange, Los Angeles (fruit pec- tin) on July 13 started a seven- week seasonal campaign using an average of three spot announce- ments weekly on KSL, KDYL, KLO, KGB, KFXM, KVOE. Agen- cy is Lord & Thomas, Los Angeles. Flit's Station Breaks STANCO Inc., New York (Flit) is using twice-daily station-break announcements five days a week for four weeks on WNEW WHN WMCA WWJ and WGN. McCann- Erickson, New York, is agency. RADIO BROADCASTING RECEIPTS Class of Business 1937 1935 % Gain National Networks- $56,192,396 1 son nor oc? »a nor Regional Networks = 2,854,047 j $39., 37,86, 48.67c. National, regional non-network 23,117,136 13,805,200 67.5% Local broadcast advertising 4 35,745,394 26,074,476 37.1% Total time sales $117,908,973 $79,617,543 48.1% Receipts from talent sales and 6,875,110 93.0% similar sources 11,264,748 \ Miscellaneous receipts 2,032,145 ) Total receipts $131,205,866 $86,492,653 51.6% Sources : The Census of Business was used for 1935. Data for 1937 are taken from the summaries of information collected by the FCC under Order No. 38. Some esti- mating and adjustments have been necessary in order to separate out desired items and to make possible comparisons of data. 1 Advertising receipts mentioned here are what are called "total commercial time sales" in the FCC summaries and "net billings" in the Census reports. Since both items are receipts from sales after frequency of broadcasting and other promotional discounts have been deducted but prior to the deduction of agency commissions they are directly comparable. - Including network key stations in order to insure comparison with 1935. National network receipts in 1937 without key stations were $53,277,905. 3 This includes networks other than national. 4 National and regional non-network receipts are for the 443 stations in the country with net sales of more than $25,000 annually in 1937. (FCC Table 15). It has been as- sumed that practically none of the revenues of stations under this volume has been na- tional or regional in origin, so that local volume has been readjusted to include the reve- nues of stations under $25,000. Experience in the past seems to bear out this assumption. DIVISION OF BROADCASTING RECEIPTS AMONG STATIONS AND NETWORKS Class of Business 1935 Receipts % 1937 Receipts % NETWORKS Time sales retained $27,216,035 31.4% $35,865,486 27.3% Talent and programs 2,983,245 3.4% 5,533,054 4.2% Miscellaneous • 1,909,591 1.4% Network total $30,199,280 34.8% $43,308,131 32.9% STATIONS Received from networks $12,521,832 14.5% 22,272,430 16.9% National & regional non-network 13,805,200 15.9% 24,024,665 18.3% Local 26,074,476 30.1% 35,745,394 27.2% Total times sales $52,401,508 60.5% $82,042,489 62.4% Talent and programs 2,597,708 3.0% 5,731,692 Miscellaneous 1,294,157 1.7% 123,554 Station total $56,293,373 65.2% $87,897,735 Grand Total $86,492,653 100.0% $131,205,866 Page 12 • July 25, 1938 BROADCASTING • Broadcast Advertising The LoW'Cost Way to Get Inquiries Spot Radio Efficiently Used Provides an Excellent Buy By J. R. LUNKE Janies R. Lunke & Associates Chicago DURING the summer months of 193" we continued spot broadcast- ing for one of our clients (Indus- trial Training Corp.) and by shift- ing our station schedules we kept the inquiry cost down to approxi- mately the same as for the winter months. In many cases this meant scheduling p r o- grams in the ear- Lunke ly morning hours in place of evening spots. Then too, we have found that the smaller stations are particularly good day- time buys during that period. Many national advertisers would do well to consider using spot con- sistently, for if carefully' planned out. spot broadcasting can be co- ordinated with local sales activi- ties to do a real merchandising job at low cost. Although there are no known substitutes for actual experience in handling radio spot placements we have found the following fac- tors most important when con- sidering the use of this media. Get the Right Program Although our experience has proved that "time buying" plays an even more important role in spot broadcasting than talent, too many advertisers make the mis- take of not giving enough atten- tion to program requirements. One-minute transcribed announce- ments, for example, can be effec- tively used for special merchandis- ing purposes, or where repetition of a short message is of primary importance. However, it is well to be cau- tious. In the majority of cases 5-minute programs are better. The latter offers more time to pre- pare -the listeners for the sales messages, and if cleverly produced the vehicle (entertainment feature) itself will attract the desired type of listener. In some instances, the vehicle itself can actually do a subtle job of selling, with the commercial primarily suggesting action. In selecting the program be sure and analyze the type of audience to be reached, that is, the approximate age group and whether male or female, or both; the type of pro- grams most popular with that group; whether the market is ur- ban or rural or both; if it is pos- sible to build a show around the product (make the vehicle of the program do an indirect selling job). With this outline, the next step is to call in script writers. It is always a good idea to have three or four writers submit their ideas, and select the one that seems to meet requirements. However, it is quite possible to secure a series of programs already written that would be satisfactory. Although many advertisers, par- ticularly food accounts, are suc- cessfully using announcement par- ticipation on locally produced shows — most spot broadcasters would do better to build their own programs and transcribe them. Both 5-minute and 15-minute transcriptions are effective. The advantages of the 5-minute transcriptions over the 15 minute, are: Less talent cost, fewer recordings, lower station rates. The Advantages However, there are just as many, if not more, advantages in using 15-minute transcriptions. For ex- ample: You can usually do a much better selling job in a 15-minute program; more and more stations are charging the same (or nearly the same) rate for 5-minute peri- ods as for 15 minutes; many sta- tions are reluctant to accept 5-min- tive station that you have no audi- ence. If the station has an excep- tionally strong program buildup to your spot, you can rest assured that a large percentage of the lis- teners on that station will leave their dials alone. Getting at the Facts We have developed a "Requisi- tion for Availabilities" form that is filled out by the Reps, giving us the information as outlined above. It is then a comparatively simple matter to refer to the na- tional network schedules to deter- mine the competitive factor on other stations in the same market. Unless you have a three or five day a week schedule to place on each station selected, and expect to stay with that station for at least a 13-week period, don't fig- ure on building up a following for your own program. Place it be- fore or after programs that have a following. A few hundred mimeographed instruction forms cost very little THE BUYING of spot time is no occasion for eenie-meenie- meinie-moe tactics, as occasional buyers discover at the conclu- sion of 13 weeks of futile effort to contact unconvinced prospects. Particularly is this the case with accounts seeking inquiries at least possible expense. Mr. Lunke knows about inquiry obtaining, for he has placed spot schedules with most broadcast stations on behalf of Industrial Training Corp. He finds spot radio an efficient means of getting inquiries at low cost, and discusses some of his methods on this page. Inci- dentally he is a charter member of the We-Believe-People-Keep- on-Living-During-the-Summer Club, a fast-growing group. ute programs, especially during the evening. If possible, try using both 5-min- ute and 15-minute discs. You can then analyze the availabilities on stations in each market and sched- ule the type of program that is most practical and economical. The Value of Tests It will pay in the long run to test the program on a few stations before making up the entire sched- ule. Schedule the broadcasts at different times of the day to deter- mine preferred periods. It's al- ways a good policy to have a first, second and third choice of times that can be effectively used. To insure that placements in any given market produce maximum returns listening habits in that area must be studied. Get availabilities from all sta- tions in the market, specifying the approximate time of day desired. Station representatives will give quick action if you ask for it. It is vital to know the program build- up for at least an hour preceding each time offered by the station as well as the program structure fol- lowing the times offered. Don't be misled by the idea that if your program is scheduled op- posite a name show on a competi- and will prove an excellent invest- ment, even for a limited spot schedule. We have found it expedi- ent to send each station three in- struction forms. The announcer's instructions, Audience Mail De- partment instructions, and a gen- eral memorandum to the program director outlining the complete de- tails. All three forms and the transcription are sent to the pro- gram director. With netwoi'k programs moving around as they do, and new shows coming on the air, it's a good idea to watch for changes that affect the logic of spot placements. Cur- rent network and local station schedules will furnish this infor- mation. During the last 18 months over 300 radio stations have been sched- uled for the training school ac- count, and the placements were definitely coordinated with the company's sales activities. Inas- much as it was necessary to ob- tain inquiries at a minimum cost, practically every station in the country has been tested at various times of the day to determine which stations and at what time on those stations were most pro- ductive. Incidentally, we again scheduled an extensive spot cam- paign for this client during the summer months of this year. Radio Lays Path For Globe Flight Networks Bring Nation Close Coverage of Hughes Hop THE MOST elaborate radio equip- ment ever used on a transoceanic flight made possible frequent com- munication between Howard Hughes in his globe-circling plane, New York World's Fair, and short- wave stations in this country and abroad. Three two-way transmit- ters aboard permitted contact with stations whenever necessary. NBC, CBS and Mutual present- ed special programs at the time of takeoff July 10 from Floyd Ben- nett Field, New York, and fre- quent bulletins throughout the flight. Accompanying Mr. Hughes, in addition to his co-pilots and en- gineer, was Richard Stoddart, NBC radio engineer, who was giv- en a leave of absence a year ago to prepare for the flight. On Continuous Duty Throughout the flight the naval radio station at Arlington, the Coast Guard station at Far Rock- away, the Chatham station, the Mackay station at Southampton and stations in London, Amstei'- dam and Paris remained on con- tinuous duty. In addition, short- wave station W2GOQ, auxiliary to CBS international station W2XE, assisted in sending messages to the plane. Originating at Flight headquarters in Flushing, mes- sages cleared through CBS master control in New York and were re- layed to the shortwave station in Wayne, N. J., for transmission to the plane. Equipment licensed to use 35 frequencies was carried on the twin-motored Lockheed. It includes two composite 100-watt transmit- ters and one 15-watt Bendix trans- mitter, capable of handling both telegraph and voice. Thirty-two of the frequencies are shortwaves, the 333 and 375 kc. longwaves be- ing assigned in addition for air navigation calling and direction finding and the 500 kc. wave for maritime and SOS calling. The FCC issued the call letters KHBRC for aircraft transmission and KHRH for relay broadcasting. Last direct contacts with the Hughes crew preparatory to the trans-Siberian passage were made July 12 from Moscow. Meanwhile as Broadcasting went to press, networks went ahead with plans to make their next contacts with the plane by way of shortwave facilities in San Francisco. They were ready to put the fliers on the air as soon as communication could be established as the plane ap- proached Fairbanks, Alaska, on its July 13 flight from Yakutsk, Si- beria. Direct communication was impossible during most of the Si- berian legs of the flight. Every effort had been made to utilize radio during the hop, even down to a prepared code for Hughes to use in conversing with Russian operators during the Siberian stages of the flight. The Soviet Government had assigned weather experts to give the plane contin- uous meteorological data. Russian and German radio stations were organized in advance to aid in nav- igation. The 500,000-watt station at Moscow broadcast music period- ically to enable compass checks. nt BROADCASTING • Broadcast Advertising July 15, 1938 • Page 13 Nelson Blue Drive Begun By NBC; Nelson Takes Sales Post Boosting of Requirements for Red Is Among Proposals By BRUCE ROBERTSON PREPARATORY to launching an intensive drive to revitalize the Blue Network, NBC has created the new position of Blue Network sales manager and has appoint- ed to this post A. E. Nelson, for the past year manager of KDKA, NBC-op- erated station in Pittsburgh. M r . Nelson will move late this month to New York, where he will work under the gen- eral supervision of Roy C. Witmer, vice-president in charge of sales. No similar post for the Red Net- w o r k is contemplated, it was stated. Need for some method of secur- ing more business for the Blue network is clearly . shown by a glance at this chain's present schedule, which includes less than 20 advertisers who sponsor a total of 17 hours weekly on the Blue, of which only four hours is in the 8-10:30 p. m. choice period. Just what methods NBC will take to remedy this situation, which has given rise to a host of complaints from dissatisfied Blue affiliates, have not been divulged, but the recent rise in the requirements for advertisers on the Red is seen as a step in this direction. Red Requirements Under the new policy, recently announced by Mr. Witmer, any advertiser wishing to use the Red network must order not less than the complete basic Red line-up, comprising 23 stations, during the daytime, nor less than a 50-station network during the evening hours between 8 and 10:30 on weekdays or between 7 and 10:30 on Sun- days. Exception is made of the 5-6 p. m. hour, when orders will be accepted for a minimum of all Red basic outlets in either the Eastern or the Central time zone. Rebroad- casts may be included in figuring the number of stations. This policy affects all new busi- ness on the Red and renewals of any current contracts expiring after the first of the year. Con- tracts for less than the new mini- mums expiring during the remain- der of this year may be renewed on their present basis only through December 31, after which they must conform to the new policy. Two results of this move are fore- seen: First, a reduction in the number of advertisers on the Red who curtail their station line-ups during the summer months, and second, increased business on the Blue from those advertisers who are unwilling to meet the increased requirements of the Red and must therefore turn to another network. At present, 15 advertisers on the Red during the evening hours are using less than the 50 stations Networks Defy Business Depression With Half -Year Gain of 5.6% in Sales DESPITE the recession of the past shown by Mutual, which reported few months broadcasting continued billings of $202,412 for this June, to forge ahead during the first half 72.4% ahead of the $117,388 billed of 1938. Combined billings of the in June of last year, coast-to-coast networks for this With billings for the first half period totaled $37,947,148, an in- of the year ahead of those for crease of 5.6% over the $35,917,- that period last year, and with 992 total for the first half of 1937. orders for fall considerably ahead This gain was shared by all major of those received at this time last networks. NBC billed $21,023,674 year, there now seems to be no during the six-month period, 5.4% doubt that network radio will better than its billing of $19,949,- again set a new high m 1938. 107 for the same part of 1937. Itemized figures for the first six CBS showed a gain of 5.3%, with months follow, billings of $15,581,295 for January Gross Monthly Time Sales to June of 1938 as compared with % Gain $14,803,265 for the same period 1988 over i?s7 i9sr of 1937. MBS showed the largest $3,793*16 7.1% $3,541,999 percentage increase for the halt- Feb 3 49g 0B3 6-1 3,295,782 year, with billings of $1,342,179 March 3306,831 5.3 3,614.283 for 1938 compared with $1,165,620 April - - s.sio.bob l.o 3.277 83? for 1937, a gain of 15.1%. ^ mu.mo 6.2 3,214,819 Combined billings for the month of June were 1.3% below those CBS for June of last yea. The June Jan $2 879 945 |u% $2 378 620 1938 figure was $5,523,216; the March"""""" 3 034 317 18.5 2,559,716 June 1937 figure was $5,598,351. Aprii 2,424,180 —5.4 2,563,478 Individually, NBC showed a gain May 2,442.283 —4.6 2,560,558 Of 6.6% for the month, with totals J™e - 2,120,235 -14.4 2,476,576 of $3,200,569 for June 1938 and MBg $3,004,387 for June 1937. CBS Jan $ 269,894 26.3% $ 213.748 Showed a loSS Of 14.4% for the Feb. 253,250 9.0 232.286 month, with $2,120,235 this year ff|fj =|93 f"$ and $2,476,576 last. Largest per- M^y i94',20i 25.6 154,633 centage increase for the month was June 202,412 72.4 117,388 Sponsored Campaigns of WBS Clients Show Increase of 24% for the Half Year THE first half of 1938 proved to total. Laundry soaps and cleansers be the best six-month period in the were second, followed by the auto- history of World Broadcasting Sys- motive group. Including announce- tem's national and regional spon- ^* accounts, not covered by this j t . . i j, WBS tabulation, a total ot 7b ad- sored programs, the June total of vertisers sponsored WBS cam- 11,656 station quarter-hours bring- paigns on more than 400 stations ing the total to 71,504 or an in- in tj,e half year. The month-by- crease of 24% over last year. month breakdown of WBS spon- Food and beverage advertisers sored campaigns (announcements were largest WBS users, with 32,- not included) stated in quarter- 859 quarter-hours or 45% of the hours follows: Jan. Feb. Mar. April May June Totals Automotive 4,928 1,471 874 2,239 2,129 1,861 13,502 Drugs & Toilet Goods— 1,366 1,224 1,381 723 9 9 4,712 Foods & Beverages 4,615 5,540 4,556 5,788 6,102 6,258 32,859 Finance & Insurance— 76 226 226 136 74 9 747 Household Appliances __ 27 210 348 370 245 272 1,472 Jewelry & Silverware __ 4 56 70 77 207 Laundrv Soap, Cleansers 2,285 2,260 2,367 2,741 2,439 2,733 14,825 Oil & Gasoline 102 100 104 42 238 338 924 Paints 182 357 418 70 1,027 Tobaccos 198 192 314 176 880 Miscellaneous 294 10 21 7 17 349 TOTALS 13,693 11,227 10,488 12,726 11,714 11,656 71,504 they will be obligated to 'take to hold their positions after the ex- piration of their present contracts. Several other attempts to bol- ster the Blue from the commercial angle have been made during the past year, notably the dropping of Red and Blue appellations of all but the basic networks and mak- ing the supplementary groups available to advertisers using either the Red or Blue basic. Another similar step towards greater flexibility which it was hoped would result in increased network business for Blue outlets was the ruling that during "sta- tion" time, those hours which the stations control and during which they may take or reject network programs, advertisers on either basic may use stations on the other basic if those on their network are unavailable because of local com- mitments. Another ruling, chiefly affecting Blue outlets WHAM, Rochester, and WSYR, Syracuse, enables advertisers on either basic to add but not substitute stations from the other network which are available. In announcing Mr. Nelson's ap- pointment, Lenox R. Lohr, NBC president, said that the choice was made on the basis of his successful record in directing KDKA and KOA, Denver, which he had man- aged from 1934 until his move to KDKA in September of last year. Mr. Nelson on July 12 announced the appointment of Robert Saudek, KDKA continuity chief, as his as- sistant in New York. Both will assume their new duties July 25. Mr. Saudek, a 1932 Harvard grad- uate, was with WBZ and the Yan- keen Network in Boston before joining KDKA in 1933. Foods Again Lead Network Accounts Drugs, Soaps and Tobacco Are Among Other Main Products FOODS and food beverages adver- tising accounted for the largest expenditures of any class of mer- chandise advertised on NBC and CBS during the first half of 1938, according to industry breakdowns for the six-month period just is- sued by both networks. More than 11 million dollars were spent on the two networks by advertisers in this category. Second place on both networks was held by drugs and drug products,, for which the combined expenditure was slightly more than nine millions. From these two leaders it is a long drop to tobacco, third on the CBS list and fourth largest spend- er on NBC, whose total bill for time on both networks was some- thing more than four millions. Laundry soaps and cleansers, spending just under four million dollars with both networks, was NBC's third highest and in fifth place with CBS. These four clas- sifications were the only ones to pass the million mark for the six months on NBC, while CBS shows six totals above this amount, the automotive industry spending more than $2,000,000 during the first half of 1938 on CBS and the con- fectionery business accounting for another million. Increases for Both When the figures are compared with those for the first half of 1937 both networks show total in- creases of 5% for the six months of 1938, with wide fluctuations of percentage gains and losses on in- dividual classifications, especially in those industries with only a small number of advertisers on the networks so that the addition or loss of a single account might re- sult in a large percentage change. Expenditures for time on both networks during the first half of 1938, broken down by industries, follows : NBC CBS Automotive $ 459,,756 $2,095,996 Building 56,162 5,827 Tobacco 1,506,935 2,670,030 Clothing 54,662 Confectionerv 175,512 1,230,139 Drugs 6,312,087 2,753,238 Financial, insurance 171,627 76,803 Foods, food beverages 7,466,012 3,743,708 Garden 2,236 House furniture, etc. 551,361 Petroleum, etc. 932.367 481,212 Machinery, etc. 120,484 43,405 Paints, hardware 137,109 Radios, musical instr. 477,637 237,875 Schools, corres. courses 6,912 Shoes, leather 19,854 73,725 Laund. soaps, cleans. 2,197,002 1,835,702 Stationery, publica. _ 191,568 Travel and hotels __ 15,420 6,355 Wines and beer 81,720 97,485 Miscellaneous 87,251 229,795 TOTALS $21,023,674 $15,581,295 Ten leading CBS clients during the first six months of 1938 and their expenditures for time were: Lever Bros. $1,533,068 General Foods 1,448,082 Colgate-Palmolive-Peet 873,053 Wm. Wrigley Jr. Co. 830,555 Ford Motor Co. 761,162 American Tobacco Co. 697,636 Liggett & Myers 618,665 Procter & Gamble Co. 608,778 R. J. Reynolds 551,195 Chrysler 512,990 DON QUINN, author of Fibber ifc- Oee & Molly, was seriously injured, and his wife, Garnette Quinn, was instantly killed June 30 when their car overturned near Murdo, S. D. Page 14 • July 15, 1938 BROADCASTING • Broadcast Advertising Miller Picks Copyright for First Action New NAB President to Call Meeting of Industry Experts; Pledges Industry to Provide Aggressive Leadership TACKLING copyright as his No. 1 task, Neville Miller, first paid president of the NAB, will call a conference of industry experts on music performing fees in the near future to redefine industry copy- right policy and seek a peaceful settlement of radio's most trouble- some economic and "raw material" problem. Upon assuming the NAB presi- dency July 6, Mr. Miller conferred with his executive committee, over which he now presides, and decided first to pursue copyright and all of its ramified and related prob- lems. A tentative list was drafted of persons in broadcasting familiar with copyright and presumably they will be named to serve as a copy- right advisory committee. A meet- ing will be called by President Mil- ler late this month or early in Au- gust. With current ASCAP copyright contracts winding up Dec. 31, 1940, and with musicians' employment contracts entered into last year for a two-year period, ending a year earlier, Mr. Miller concluded af- ter his conversations with the ex- ecutive committee July 6-7 that he would begin active work on the problem at once. Under present contracts, "regular" broadcasters, or those in the nonnewspaper cate- gory are paying ASCAP 5% of their "net receipts" for the right to perform ASCAP music. Rough- ly, about $4,000,000 a year is be- ing paid into the Society. Legislative Angles Mr. Miller's all-purpose copy- right survey will deal not only with ASCAP renewals and nego- tiations, but the myriad kindred questions of Federal and State legislation designed to curb arbi- trary powers given copyright groups under an antiquated Fed- eral law; international treaty as- pects;' the pending government anti-trust suit against ASCAP, and other litigation involving state anti-ASCAP laws. In taking over the NAB presi- dency fresh from his portfolio as assistant to the president of Princeton University, his alma ma- ter, the former Louisville mayor expressed his utter confidence in American broadcasting and made an earnest plea for full industry cooperation and indulgence during his transition period. Mark Eth- ridge, vice-president and general manager of the Louisville Courier- Journal and Times and of WHAS. who served as interim president of the trade association since early this year, relinquished that office at the executive committee meet- ing July 6. "Mr. Ethridge has turned over to me a functioning organization working in the interest of Ameri- can broadcasting, and, as such in the interests of the American pub- lic," President Miller declared. "The broadcasting industry holds its head high, and is proud of its achievements, but it is ever on the alert to improve service to the public. "I enter my new work with lit- tle more than an average citizen's knowledge o f broadcasting, but with a deep appreciation of the service the industry is rendering, and with greatest admiration for the progress made in so short a span. At this time I can only pledge myself to give to the in- dustry the best in me, and I ask the indulgence of NAB members until we at Washington headquar- ters can orient ourselves. "Of one thing I am certain; the inspired movement launched by my able predecessor, Mr. Ethridge, will be carried on to the best of my ability. The NAB will try to avoid trouble and controversy. We in- tend, however, to assume an ag- gressive attitude in the defense and prosecution of our legal rights." Transfer of Rights A wide range of problems was discussed with the executive com- mittee and with chairmen of stand- ing NAB committees by Mr. Mil- ler during the two-day session. On the immediate problem of the NAB Bureau of Copyrights Inc., separ- ately incorporated hangover of the old NAB designed to create an in- dustry-owned reservoir of public- domain music in transcribed form, it was decided to shut off further funds to the bureau but to deter- mine its future fate as part of the new all-purpose copyright study. Edward J. Fitzgerald, director of the bureau, was shifted to the NAB payroll until the bureau's status is determined. Martin Wickert, ar- ranger, was released. In taking this action the execu- tive committee authorized the transfer of all performing rights held by the bureau to the NAB. No further recording, as such will be done, to augment the 20 hours of public domain already trans- cribed. Since 103 stations have sub- scribed to the service, the ques- tion of recording 30 hours addi- tional, under private contract, to fulfill obligations to the subscrib- ers, will be considered by President Miller's copyright conference. Thus the net effect is to keep the whole NAB public domain proposition in suspension until a definite policy is formulated. Mr. Fitzgerald is understood to have in mind creation of a music copyright consulting practice in Washington, clearing public do- main and other music through the Copyright Office for publishers and composers. Under such an arrange- ment, the NAB also might use his services on a consulting basis whenever it desired to clear public domain numbers. With the NAB for the past two years, Mr. Fitz- gerald's current salary is $10,000. Accompanied by Mr. Ethridge, President Miller on July 6 visited the White House and conferred with Presidential Secretary Steph- en T. Early. On the same day they visited the FCC, conferring with Acting Chairman Sykes and Com- missioner Craven, and also with William J. Dempsey, newly-ap- pointed FCC special counsel for the chain-monopoly investigation. Samuel R. Rosenbaum, president of WFIL, chairman of the Inde- pendent Radio Network Affiliates, and chairman of the NAB Labor Committee, conferred with Mr. Dempsey July 12 in connection with the impending investigation and in behalf of the NAB. HONORED BY NAB Ethridge and Loucks Given -Awards for Service- IN APPRECIATION for their ser- vices during the trying reorganiza- tion crisis of the NAB, Mark Eth- ridge, former president and Philip G. Loucks, advisory counsel, were presented with gifts by the Asso- ciation's executive committee at a dinner July 6 at the Willard Hotel. Mr. Ethridge, who served with- out compensation as president since early this year, was presented with a platinum watch, chain and knife. The watch bore the inscription: "With the gratitude of the broad- casting industry for his outstand- ing work as President of the NAB." Mr. Loucks was given a hand- some silver service tray on behalf of the board of directors. It car- ried the inscription: "With the af- fection and esteem of his friends and associates, the Board of Di- rectors of the NAB." The presentations were made by Frank M. Russell, NBC vice pres- ident and a member of the board and executive committee, who served as chairman of an unan- nounced committee of the board to make the awards. Present in addi- tion to members of the executive committee were members of the NAB headquarters staff. On July 7 Mr. Miller, accom- panied by Mr. Ethridge and Ed- win M. Kirby, NAB public rela- tions and education director, con- ferred with Dr. John W. Stude- baker, U. S. Commissioner of Edu- cation, and chairman of the Fed- eral Radio Education Committee, comprising Government officials, educators and broadcasters. They discussed in a general way the cur- rent plans for a cooperative radio- (Continued on page 30) A DOUBLE-BARRELLED affair was the joint ban- quet-meeting of the NAB executive committee with NAB's new president, Neville Miller, as well as the headquarters staff, at the Willard Hotel July 1. Mark Ethridge, (extreme right, seated) was presented with a platinum watch for his services as president during the reorganization. Philip G. Loucks, Washington at- torney (on Mr. Ethridge's left) special reorganiza- tion counsel, was given a silver service. Seated, (1. to r.) are John Elmer, WCBM, Balti- more, executive committeeman; President Miller; Mr. Loucks, and Mr. Ethridge. Standing, Lynn Lamm, part-time newspaperman on NAB staff; Andrew W. Bennett, special copyright counsel; Ed Kirby, public relations director; Harry C. Butcher, CBS Washing- ton vice-president; Joe L. Miller, labor relations di- rector; Everett Revercomb, auditor; Frank M. Rus- sell, NBC Washington vice-president, executive com- mitteeman; Herb Hollister, KANS, Wichita, execu- tive committeeman; Edwin M. Spence, NAB acting secretary-treasurer; Paul F. Peter, research direc- tor, and Leonard" Callahan, of the NAB staff. BROADCASTING • Broadcast Advertising July 15, 1938 • Page 15 Sale of WPG to Arde Bulova Is Approved by Atlantic City Station Would Be Moved to New York, Joining With WBIL to Give WOV Full Time on 1100 kc. SALE OF WPG Atlantic City municipally-owned station, to Arde Bulova, watch manufacturer and station owner, for $275,000 was approved by the Board of Commis- sioners of the city July 7, subject to FCC approval and to removal of the station to New York. The arrangement, in which Harold A. Lafount, former Radio Commissioner and Bulova radio ex- ecutive, acted for the watch manu- facturer, was effected after failure to conclude negotiations for a shift of frequencies involving WPG and WOV, New York, also owned by Mr. Bulova, which would have placed a full-time 5,000 watt sta- tion in New York. Under the transaction, the 1100 kc. channel now used by WPG with 5,000 watts full time, except for the hours of 6 to 8 p. m., would be shifted to New York, and utilized by WOV, which now oper- ates on the 1130 kc. clear channel with limited time. WBIL, New York, which utilizes the other two hours on the 1100 kc. channel when WPG is silent, likewise is owned by the Bulova interests. It also would relinquish its time to WOV, thus establishing a full-time 5,000 watt station on the 1100 kc. channel. WOV would vacate its present assignment on the 1130 kc. channel, since at least a 50 kilo- cycle separation is required for stations in the same metropolitan area to avoid interference. A Long-Fought Case Approval of the transaction by the FCC would write finis to one of the most controversial phases of New York radio. Mr. Bulova, own- er of several stations and pioneer user of spot time in the purchase o f station-break announcements, purchased WOV from the late John Iraci last year for $300,000. Some weeks later he purchased from the Paulist Fathers WLWL, which shared time with WPG on the 1100 kc. channel, for $ 27 5,0 0 0 and changed its call to WBIL. The Paulists had carried on a vigorous crusade against purported radio monopoly prior to this transaction, and several times sought vainly to have their hours of operation in- creased from two hours daily to half-time or full-time, seeking the additional facilities from WPG. Subsequent to these transactions Mr. Bulova entered into an agree- ment with the municipality of At- lantic City whereby WPG would be shifted to the WOV facility on 1130 kc, thus relinquishing its time on 1100 kc. for the New York station and making possible a full- time WOV, with WBIL ceasing operation. Protests, however, were entered by WJJD, Chicago, and WDEL, Wilmington, on interfer- ence grounds, and the transfer ap- plication was designated for hear- ing. Bulova was to defray the ex- penses of new equipment for WPG and removal of the station, amounting to approximately $75,- 000, with the Atlantic City station to use 1,000 watts instead of 5,- 000 watts power. Because of these complications, negotiations were begun for the outright purchase, subject to re- moval and to FCC approval of the removal, for the $275,000 figure. There was no objection to the sale by Atlantic City organizations, and it was endorsed by all civic groups. Applications for the transfer and removal shortly will be filed with the FCC, it is reported. The ordinance passed by the At- lantic City commissioners specifies that all of the facilities and equip- ment of WPG, exclusive of land and buildings, would be involved in the transaction. Mr. Bulova agrees to organize a corporation to take over the facilities. The city agrees to execute the applications to the FCC "for approval to sell, transfer and convey to the cor- poration to be organized by Bul- ova" and also to execute "the con- sents and applications necessary to change the location of the station to such place as Bulova may desig- nate." To Carry City Ads The agreement also carries a stipulation by Mr. Bulova that he will carry over WPG or its suc- cessor station, wherever located, 625 spot announcements of 40 words each, but not more than 10 in any one day, written by the city council and presumably adver- tising the resort. All of the an- nouncements must be used within a five-year period. Finally, the agreement carries the provision that if the FCC ap- proves the transfer and change of location, then the previous ar- rangement, entered into Dec. 16, 1937, for the WPG frequency shift, on which applications still are pending before the FCC be can- celled, and Mr. Bulova relieved from the obligation of $75,000 to defray removal costs. WPG, a pioneer station, has been operated by the municipality since its inception 15 years ago. It is a CBS outlet. Mr. Bulova has in mind estab- lishment of an eastern seaboard KGO Drops Tieup TERMINATION of a five year af- filiation between the San Francisco Chronicle, and KGO, NBC-Blue outlet gives the first indication of radio retaliation for dropping of radio columns in the daily press. Lloyd E. Yoder, San Francisco manager for NBC, stated the ac- tion was by mutual consent. Man- aging Editor Paul Smith of the newspaper indicated the network had virtually asked for the time, by referring to the paper's inability to continue its promotion of radio, on which basis the free broad- casts were originally granted. A similar affiliation between tne other NBC outlet, KPO, and the San Francisco Call-Bulletin, is still in effect. Elliott Roosevelt's Entry Into Texas Politics Seen POSSIBLE entry of Elliott Roose- velt, second son of the President, and president of Hearst Radio Inc., into Texas politics, is being talked actively in that State, particularly since the visit there this month of the President. A resident of Fort Worth, young Roosevelt is active in radio work as directing: head of KFJZ, Fort Worth, as well as of the Hearst radio interests. An Associated Press report July 12 stated that Texas observers be- lieve if the younger Roosevelt chooses to run for some high office he might be assured of the support of many political followers of Gov. Allred, whose appointment to the Federal District Court was an- nounced by the President during his Texas visit. Although Elliott has given no public indication of entering politics, the speculation centered on a possible race for the Senate against Senator Connally or for the governorship two years hence. MINOT FOOD PACKERS. Hani- monton, N. J. (canned food) has named Brooks, Smith. French & Dor- rance. New York, as agency and nlans to psp radio. network upon procurement of full- time for WOV. Among stations which would be identified with this network are WELI, New Haven; WNBC, New Britain-Hartford; WCOP and WORL, Boston, and WPEN, Philadelphia. NBC and CBS Sign Pacts With AFRA Contract for Two Years Will Cover Actors and Singers CONTRACT covering minimum wages and working conditions for actors and singers employed on sustaining broadcasts originating at network key stations in New York, Chicago, Los Angeles and in NBC's San Francisco studios, was signed July 12 by executives of NBC, CBS and the American Fed- eration of Radio Artists. In addition to providing mini- mum wages for actors and singers ranging from a low of $8 for choral or group singers for a quar- ter-hour local or regional program on the Pacific Coast to a high of $25 for actors or soloists in New York or on a national network, and for staff singers minimum weekly wages of $40 on the West Coast and $65 in New York, the contract recognizes AFRA as ex- clusive bargaining agent for these types of talent in the cities affect- ed by the contract. Will Last Two Years Contract runs for two years, be- coming effective the third Sunday after it has been ratified by AFRA members and after the American Arbitration Association has certi- fied AFRA as representing the ma- jority of these artists. Only sus- taining programs are covered by the contract, which was signed by Lenox R. Lohr, president, NBC; Lawrence W. Lowman, vice-presi- dent, CBS; Emily Holt, national executive secretary, AFRA, and George Heller, assistant national executive secretary and treasurer. Major provisions of the contract were printed in the July 1 issue of Broadcasting. Signature was expected much earlier, as negotia- tions between AFRA and network executives were completed more than two weeks ago, but difficul- ties encountered by the attorneys in phrasing the points of the con- tract in clear and legal language caused an unexpected delay. Copies of the contract will be sent imme- diately to the AFRA locals in New York, Chicago, Los Angeles and San Francisco for ratification at their next regular meetings. Central List Dropped THE San Francisco-Oakland Pub- lishers Association abandoned their plan to conduct a central radio schedule bureau for the six metro- politan dailies in the Bay area recently after a two-week's inves- tigation. Each paper is continuing to make up the radio log in its own style, as it had done before the radio columns were dropped. The publishers originally planned to have a secretary in their office make up the schedules for the papers, but the load was too heavy. She worked nearly 20 hours of her own time, after her regular duties, to get up one day's set of logs for the six papers. With but one exception all of the assistant radio editors, whose job it is to make up the logs, have been retained by the papers. "/ want to lay before you Station and I'd like to Drawn for Broadcasting by Sid Hix BLOP's Billion Dollar Market — borrow $25." RAP-IDOL DISTRIBUTING Co., New York (cosmetics), which has appointed Redfield - Johnstone, New York, as agency, is planning a spot radio campaign. Page 16 • July 15, 1938 BROADCASTING • Broadcast Advertising New Disc Contract Offered by AFM Acceptance Is Foreseen Bv Manufacturers On Trial Basis By BRUCE ROBERTSON AMERICAN Federation of Musi- cians has sent to companies manu- facturing electrical transcriptions and phonograph records a new li- cense form which, from the consen- sus of a meeting of recorders held July 11, will be accepted by nearly every unit. Not that all are en- tirely pleased with the terms of the license, for they are not, but the elimination of the hard-fought "boycott" clause [Broadcasting, July 1], plus the fact that it is a trial license for only two months, expiring Sept. 25, led the great majority of recorders to state they would accept it for this period. During the New York transcrip- tion meeting a call was received from the West Coast recording firms, who said they would go along with the eastern companies in accepting the license. With the network affiliated sta- tions almost 100^ signed up with their local unions in accordance with the terms of a standard agreement for all stations of this class, and with Aug. 1 set as the deadline for the completion of con- tracts between nonnetwork stations and their local unions under a similar contract, the end is in sight for the series of broadcaster- musician negotiations that have continued for almost a year. Terms of Agreement In its final form, as agreed on July 8 by committees representing the AFM and the recording com- panies after a two-day conference, the license is a nontransferable document calling for a completely closed shop, the elimination of all dubbing or rerecording without written consent of the AFM, a ban on commercial advertising on phon- ograph records, and a provision that "the licensee shall not make any recording for or on account of any other persons." This last point, which if strictly interpreted would prohibit the manufacture of any transcriptions for advertisers or agencies, was the cause of an ar- gument that nearly broke up the conference and was allowed to stand by the transcribers only on the assurance of the AFM that its purpose was to prevent an unli- censed company from hiring a li- censed concern to do its recording for it and that the AFM would invoke the provision for this pur- pose only. The closed shop clause was also opposed by the recorders' commit- tee on the ground that frequently transcriptions are made of pro- grams produced by advertisers or agencies who hire their own tal- ent, the recorder being engaged solely to make recordings of a program over which he has no con-, trol. It was also pointed out that this would prevent the making of recordings of hillbilly groups and of other non-union musical organi- zations such as the Boston Sym- phony Orchestra. The AFM com- mittee refused to alter the require- ment of 100% employment of union musicians, but said that per- mission would be granted to use other groups where it was found necessary. An attempt on the part of the recording interests to have theme music and musical bridges between dramatic scenes exempted from the no-dubbing rule was likewise un- successful. They did succeed, how- ever, in changing the clause which in earlier forms of the license pro- hibited musicians employed in mak- ing a recording -from assigning their rights in it to the manufac- turing concern, to a provision which permits the musician to make such an assignment or not as he sees fit. The license calls for the label- ing of each recording with an iden- tifying number and with a state- ment of the specific purpose for which it was made (in the case of phonograph records, that it is for only noncommercial use on phono- graphs in homes). Immediately up- on making a recording the licensee is required to notify the AFM that it has made the record, citing the number and statement on its face, and, if requested, to furnish the AFM with a copy of the record. All contracts with musicians must respect the obligations they have to the AFM as members and are subject to the rules of the union governing wages, hours and work- ing conditions. On its part the un- ion agrees to see that its members "shall faithfully perform their lawful engagements." Record Network Affected The ruling against making "any recordings for phonograph records containing commercial advertising" is seen as a death blow for the National Phonographic Network, organized last spring for the pur- pose of placing records containing advertising in coin-operated phon- ographs in restaurants, bars and other establishments throughout the country. A new scale for musicians mak- ing recordings has also been put into effect by the AFM. Replacing the former scale of $30 a man for REVIVAL of International Radio Network Affiliates, an organiza- tion created last year to negotiate an employment agreement with union musicians, is expected to de- velop in connection with the chain- monopoly hearings scheduled before the FCC this fall. The thought is being expressed in network affiliate circles that it would be desirable to have the group meet to consider the whole subject of the chain-monopoly hearing and to devise plans for presentation of their views as a group. Samuel R. Rosenbaum, president of WFIL, Philadelphia, and chair- man of the IRNA Negotiating Committee, on July 12 conferred with William J. Dempsey, FCC special counsel in charge of the in- vestigation. It is understood to be his intention to confer with mem- bers of the IRNA committee, head- a three-hour session or $50 for a full day of two three-hour periods, the new rates are on a per-piece basis of $18 for a 15-minute pro- gram, including rehearsal of not more than an hour and a quarter, and $24 for a half-hour program, including a maximum of two-and- a-half hours rehearsal, with over- time at $6 for each quarter-hour. Musicians making phonograph rec- ords will be paid $24 for a session of two hours, with not more than 40 minutes of each hour to be ac- tual playing time, with overtime of $6 for each additional half-hour. Double scale is paid to the leader. On J une 29 the National Com- mittee of Independent Broadcast- ers received the following telegram from the AFM: "Kindly be ad- vised that Aug. 1, 1938, is the deadline date on which the NCIB is to advise the AFM of the an- swers of said broadcasters in ref- erence to the agreement which their committee reached with the executive board of the AFM in reference to the conditions under which members of the AFM may in future render services for these broadcasters." On July 2 the committee sent to all nonnetwork stations a letter asking for a statement of income and expense, and either the origi- nal contract signed with its local union, reasons why a contract has not been negotiated, or if an 'ex- isting contract is in effect, its ex- piration date and whether it calls for a greater or lesser expenditure than under the plan of settlement. Stating that at that time only 140 stations had reported their 1937 in- comes and expenditures, with 240 not reporting, the Committee urged immediate action both in sending it the needed information and in completing contracts with the local unions within the month of July. The continued illness of E. V. Richards, executive of W S M B, New Orleans, has temporarily halted progress in negotiations be- tween the stations and the AFM local in that city, one of the few in which contracts have not been completed for network affiliates. ed by Mark Ethridge, chairman of IRNA in connection with a general meeting prior to the formal hear- ings before the FCC committee this fall. Members of the Committee, in addition to Messrs. Ethridge and Rosenbaum, are Edwin W. Craig, WSM; John J. Gillin Jr., WOW; John Shepard 3d, Yankee Network; George B. Norton, WAVE; L. B. Wilson, WCKY. The IRNA group comprised some 290 stations during the AFM ne- gotiations of late last year and early this year. It is presumed net- work-owned, operated or leased sta- tions would be excluded from the projected sessions in connection with the FCC hearing with the number reduced probably to 260. WKAR, of Michigan State College. Lansing, has been authorized by the FCC to increase its davtime power to 5.000 watts on 850 kc. New FCC Rules Would Eliminate Two - Year Clause Many Other Changes Involved In Proposals for Revision REPEAL of the controverted "two- year rule" preventing FCC legal employes from practicing before the Commission for two years af- ter their retirement from Govern- ment service would be effected un- der proposed new rules of practice and procedure drafted for consid- eration of the Commission. Among other things, the pro- posed rules would tighten require- ments on broadcast applications of all types. A special motions court would be created, to meet twice a week and be presided over by a commissioner or examiner, to han- dle all miscellaneous motions and pleadings and thereby expedite such matters. The rules pertaining to filing of applications would require a full disclosure in the application itself of all facts and circumstances sur- rounding the applicant. Such an all-inclusive showing at the out- set, it is contended, would obviate detailed appearances to be filed in advance of hearings and also tend to give the Commission full infor- mation, including financial respon- sibility, before an application is set for hearing. Revision of Practice Rules In the projected rules, made pub- lic July 11, the three-year-old pro- vision preventing attorneys from FCC practice would be rewritten to bar them from appearing only in cases pending before the Com- mission at the time of their sep- aration from service. The existing rule prevents Commission lawyers from appearing in any cases pend- ing before the Commission except those having to do with matters affecting municipal, state or fed- eral affairs. In making public the proposed new rules, drafted by its rules committee comprising department heads, the FCC did so to permit the Federal Communications Bar Assn., attorneys practicing before it, station licenses and other par- ties in interest to submit written suggestions to the Rules Commit- tee respecting the changes. The Rules Committee is authorized to hold hearings and is directed to report to the Commission on or be- fore Sept. 15. The committee is made up of General Counsel Hampson Gary, chairman, Secretary T. J. Slowie, Chief Engineer E. K. Jett, Chief Examiner Davis G. Arnold, and Chief Accountant William J. Nor- fleet. The proposed new rules of practice and procedure were drawn up by the committee as of Feb. 9 and have been considered in a pre- liminary way by the Commission but will not be promulgated until the Rules Committee submits its final report this fall. The purpose of tightening appli- cations not only is to bring about a full disclosure in the very first instance but to eliminate futile or frivolous hearings. After an appli- cation is filed and considered by the Commission, an actual hearing date would not be set until the ap- (Continued on page 52) Network Affiliates Discuss Proposals To Revive IRNA for Hearings at FCC , BROADCASTING • Broadcast Advertising 3 July 15, 1938 • Page 17 New Radio Knowledge Studied As FCC Peruses Probe Data Mass of Evidence Accumulated in Superpower Inquiry Covers Wide Range of Radio Topics A HALF-MILLION words of tes- timony, together with some 500 ex- hibits, many of them intricate analyses of industry activities, ra- dio coverage of the nation by par- ticular groups of stations, as well as projected coverage conditions under various revisions of alloca- tion standards, must be analyzed by the so-called "superpower commit- tee" before it submits its proposed report on new rules and regula- tions governing broadcasting to the FCC. When the hearings were ad- journed sine die by Chairman Nor- man S. Case late June 30, this mass of testimony had been incorporat- ed in the record — one of the most ponderous ever developed on broad- casting. Information never before available, including the FCC ac- counting department's breakdowns of station financial structures, net- work fiscal operations, employment, and program distribution, were all introduced in the record and will be considered in conjunction with the committee's findings on revision of rules. There were 2,170 pages of tes- timony adduced from some 35 wit- nesses appearing for the various station groups, individual stations, non-operating companies interested in broadcasting and by the FCC it- self. The precise number of exhib- its is not known since the record has not yet been closed because of commitments by certain witnesses to produce additional data, but it is approximately 500. The committee, which sat for 19 days, June 6-30, included Com- missioner T. A. M. Craven and George H. Payne, in addition to Chairman Case. Chairman Frank R. McNinch sat ex-officio on sev- eral occasions. Ring Cross-Examined In closing the record, Chairman Case observed that the hearings had been conducted in orderly fash- ion and that they had been most educational so far as he was con- cerned. He added that the hearings would have been just as informa- tive "to others" had they been present. The final day of the hearing was devoted to rather rigorous cross- examination of Andrew D. Ring, FCC assistant chief engineer in charge of broadcasting and who was prominently identified with the drafting of the engineering phases of the proposed new rules and regulations. Practically all of the counsel for respondent stations and groups cross-examined the en- gineering expert, particularly in connection with projected clear- channel breakdown and with utili- zation of power of the order of 500 kw. He maintained his original view, expressed on direct examination June 29, (Broadcasting, July 1) that the FCC should not prejudice the 25 Class I-A channels pre- scribed for clear-channel use by any duplication on them until it is definitely ascertained what needs may exist for additional rural and urban service. He argued for re- tention of the status quo insofar as the proposed rules go in connec- tion with Class I-A channels. A significant point brought out by Mr. Ring under cross-examina- tion was his view that regional stations slated for 5 kw. oper- ation full time on Class III-A channels should not increase their power unless all stations on the wave did so. If one station on the frequency has a directional an- tenna, other stations should take similar precautions, Mr. Ring sug- gested, so that best service could be rendered. Sun spot activity also played an important part in the cross-examination. Mr. Ring as- serted, in reply to questions, that the last year was probably the worst of the last decade in con- nection with such activity, thus resulting in sharp curtailment of secondary service of clear-channel stations. Service for Rural Areas Mr. Ring felt there were several ways of improving rural service. He enumerated these as possible use of directive antennas to pro- cure that sort of coverage, devel- opment of stations to maximum efficiency with present powers and ultimate use of higher power if found necessary. If stations on clear channels remain at 50 kw. and do not provide enough signal to supply rural service, Mr. Ring said under questioning there is no valid reason why they should not be duplicated. The question was raised as to the degree of service that might be rendered by five regional sta> tions of 5,000 watts power on the 600 kc. channel as against one 500 kw. station on that channel. Mr. Ring testified that the five region- als would cover an aggregate area of 64,750 square miles with an ac- ceptable signal whereas one 500 kw. station would provide a usable signal to an area of 212,000 square miles. A series of questions by Com- missioners Case and Craven had to do with proposed duplication on the East and West Coasts and re- tention of Class I-A service in the center of the country, east of the Rockies and west of the Appa- lachians, with stations in the cen- ter to use power in excess of 50 kw. The purport of Mr. Ring's general response was that dupli- cation on the Coasts might result in service to a greater population than without such duplication but he insisted that this would not cover the rural areas and that there is need for improvement along the Eastern and Western Coasts as well as in the interior of the country. Use of directional antennas north and south might alleviate the situation somewhat, he declared. Rebuttal testimony on behalf of KFI, to refute previous arguments Without Full Time SEVEN cities of more than 100,000 population are with- out full-time radio stations, according to Andrew D. Ring, assistant chief engineer of the FCC for broadcasting. In his concluding testimony before the "superpower com- mittee" Mr. Ring enumerated these cities as Youngstown, Altoona, Atlantic City, Johns- town, Pa., New Haven, Tren- ton and Wheeling. He pointed out each city has a station but that none are full-time outlets under pres- ent allocations. for duplication of the 640 kw. channel, was offered by Louis G. Caldwell, clear-channel counsel, after Mr. Ring's concluding testi- mony. Glenn D. Gillett, consulting engineer of Washington, testified in connection with the station's service, and maintained that if KFI increased its power to 500 kw. it would serve an additional rural audience of 6,000,000 people and an urban audience of 4,000,000, or a total of 10,000,000 additional people as against a very much re- stricted service in the event the channel was duplicated, as pro- posed, by WKBN in Youngstown, O. He testified also that a 500 kw. station will serve twice the area of two 50 kw. stations duplicated on the same channel, generally speaking. He concurred with the Ring view by saying there was not sufficient information available to justify "hamstringing" develop- ment of radio. He predicted that greatest possible good would come from superpower and he believed it inevitable. 30 Days for Briefs In concluding the hearings, Chairman Case explained that all respondents but WLW would be given 30 days from June 30 to file summation briefs. WLW, which participated in the hearings on the proposed new rules and regula- tions, is slated for another hearing on renewal of its experimental 500 kw. authorization at a hearing to begin July 18. Presumably it will be given additional time following that hearing in which to file its brief. The Superpower Committee pro- poses to draft its report as ex- peditiously as possible, submitting copies to all party respondents at the June 6 hearings, as well as to the full Commission. Exceptions may be taken from its proposed findings, which will be in the na- ture of revised rules. Then oral arguments will be set before the full Commission, preparatory to the final drafting of the rules. George B. Porter, assistant gen- eral counsel in charge of broad- casting, who was chief FCC coun- sel at the hearings, is expected to draft the preliminary findings for the Superpower Committee. Un- questionably he will be assisted by Mr. Ring, who had much to do with preparation of the original technical rules and with the stand- ards of good engineering practice accompanying them. BASEBALL PICKUPS ARE BASIS OF SLIT BOTH the American and the Na- tional Leagues are in litigation over "piracy" of play-by-play accounts of baseball games in their respec- tive leagues. The Pittsburgh National League club, together with General Mills and Socony Vacuum Oil Co., co- sponsors of its games on KDKA, on July 6 filed a $100,000 damage suit against KQV, Pittsburgh, al- leging unauthorized broadcasts. The American League nearly two years ago started proceedings against WJBK, Detroit, alleging "pirating" of Detroit play-by-play accounts. Among other things, it filed a petition with the FCC seek- ing to have its complaint consid- ered in connection with the sta- tion's renewal but WJBK's license was renewed recently without hear- ing. The League has not been ad- vised of any further action. Hearing on Injunction In the KQV complaint filed in the Federal District Court i n Pittsburgh, the baseball club and the sponsors who pay for the priv- ilege of broadcasting the games stated they could not ascertain how KQV "bootlegged" its information. Federal Judge F. P. Shoonmaker set July 12 as the date for the station to show cause why an in- junction should not be granted. WJAS, sister station of KQV, and the latter station both were notified they would not be per- mitted to broadcast the all-star baseball game presumably because of the KQV situation. It is under- stood that WJBK similarly was notified. KVOO-WAPI Full-Time KVOO, Tulsa 25,000-watter, and W A P I, Birmingham 5,000-watt outlet, plan to begin experimental full-time operation on the 1140 kc. channel on Aug. 2, under special temporary experimental authority from the FCC. Now sharing time at night, the outlets will use di- rective antennas mutually protect- ing their services. KVOO is an NBC outlet, while WAPI is on CBS. La Rosa Returns in Fall V. LA ROSA & SONS, New York (macaroni and cheese products),' will return to WOR, Newark, for 32 weekly broadcasts running from Oct. 12 to May 17, 1939. This year's soloists will be Bruna Cas- tagna, Armond Tokatian, and Car- lo Morelli. The series may be ex- panded to other Mutual stations. Agency is Commercial Radio Ser- vice, New York. Get Thin Expands GENERAL MILLS, Minneapolis (Wheaties), has added the quar- ter-hour six-weekly series Get Thin to Music on the following stations: CKLW WOR WFIL WNAC. WCAE and WGN have carried the show all summer. Agency is Blackett-Sample-Hum- mert Inc., Chicago. Page 18 • July 15, 1938 BROADCASTING • Broadcast Advertising FCC Paves Way for Chain-Monopoly Probe William J. Dempsey, Special Counsel, in Full Charge; Hearings Are Expected to Start During September HEARINGS by early fall in the FCC's "chain-monopoly" inquiry, with legislative recommendations to Congress by the end of the year for revision of the Communications Act, form the new work program of the FCC, with the brunt to be ' borne by William J. Dempsey, 32- year old attorney designated as the FCC special counsel for these epochal proceedings. Since his appointment early this month, Mr. Dempsey has been actively preparing for the hear- ings, which embrace the most com- prehensive broadcast investigation ever undertaken by the FCC. As a matter of fact, it marks the first time the Commission or its prede- cessor Radio Commission has insti- tuted a direct study of networks ■a and their regulation. Special counsel and legal advisor :. to Chairman Frank R. McNinch since the latter assumed the FCC S helm last October, Mr. Dempsey will have full supervision of the in- vestigation, reporting only to the special committee of four FCC members in charge. He will have as his aides members of the FCC legal, engineering and accounting staffs, and possibly outside counsel. Named Unanimously While not prominent in FCC legal affairs because he has been attached to the Chairman's office rather than to the law department, Mr. Dempsey is highly regarded in administration legal circles. He handled considerable power litiga- tion as assistant general counsel of the Federal Power Commission and as special counsel for Public Works Administrator Harold L. Ickes, " during the last five years. His appointment was announced July 6 by Chairman McNinch. On July 1 the matter of appointment was taken up at a special meeting and agreed to by unanimous vote of the five members present (Brown and Payne absent). The recommen- dation came from the so-called Chain-Monopoly Committee, after it had been proposed by Chairman McNinch. Members of the Commit- tee are Mr. McNinch, chairman, Thad H. Brown, vice-chairman, and Commissioners E. 0. Sykes and Paul A. Walker. As yet, no definite date has been set for the hearings though Chair- man McNinch, in announcing the Dempsey appointment, indicated they would begin early in Septem- I ber. In announcing the Dempsey ap- pointment, Chairman McNinch, who is temporarily a patient at the Naval Hospital, Washington, de- clared the investigation was ex- : ' pected to provide "a comprehen- sive factual basis for the formula- tion of special regulations appli- cable to chain broadcasting, and, possibly, revision of the Commis- sion's regulations governing broad- casting generally." He added the hearing would be conducted in a ''thorough, impartial, and business- like manner." Pointing out that preliminary work has been under way for sev- eral months, the Chairman stated that because of the vast amount of work remaining in the way of preparation, it is not believed the hearings can commence before the first of September. If it develops that amendment of the Communica- tions Act is desirable or necessary, "the Commission will be ready to submit recommendations for legis- lation when the Congress convenes for its next regular session." Chairman McNinch entered Naval Hospital July 2 for treat- ment of a stomach condition ag- gravated by overwork, and for a complete rest. He is not seriously ill, it was stated, since the ailment is an old one for which he has been treated in the past. He is ex- pected to leave the hospital by mid- July. The hearings will cover a 13- point bill of particulars embodied in the resolution adopted March 18 by the FCC [Broadcasting, April 1.] Before a definite hearing date can be set, according to Mr. Demp- sey, a vast amount of preparatory work must be done, and it may be several weeks before notices can be given. It is presumed the Commis- sion will follow customary proced- ure and allow at least 30 days for par-ties in interest to ready them- selves. Upon his appointment Mr. Dempsey said : Basis for Legislation "It is my understanding that the investigation is to be conducted for the purpose of obtaining a com- plete and up to date compilation of facts relating to the broadcasting industry, on the basis of which the Commission will be able to promulgate special regulations ap- plicable to chain broadcasting and, if necessary, revised regulations for broadcasting generally. It is also possible that the Commission may think it desirable to recom- mend amendment of the Commu- nications Act after this study has been completed. "The Commission has not yet definitely laid out the procedure to be followed in conducting the investigation. I do understand, however, that it intends to make it as thorough and business-like as is possible. It is hardly neces- sary to say that it will be con- ducted fairly and impartially with the object of ascertaining the nec- essary basic facts upon which regulations and, if necessary, leg- islative recommendations may be predicated. "Before any definite plans for the organization of the work on the investigation can be submitted for the consideration of the com- mittee a great deal of preliminary work must be done. I want to study the report on social and eco- nomic data prepared by the engi- Heads Network Inquiry WILLIAM J. DEMPSEY, neering department of the Com- mission under Comdr. Craven's direction because the report in- cludes an analysis and discussion of many important matters to be covered by the investigation and will be extremely helpful in plan- ning the investigation. "I also want to study the record of the superpower hearing which was presided over by Governor Case as chairman of a committee of the Commission because as I understand it, that record includes a great amount of data which the Commission has not heretofore had in its possession. The work done by the law, engineering and ac- counting departments in the prep- aration for that hearing will also be of the greatest value in prepar- ing for the investigation. A con- siderable amount of preliminary work has been done by the staff of the Commission in preparation for the investigation. I have been trying to familiarize myself with all of this as quickly as possible, so that there will be no unneces- sary duplication of effort in get- ting ready for the hearing. Contractual Relations "I am, of course, highly gratified at being appointed by the Commis- sion as special counsel to conduct this investigation and am eager to get into the work as quickly as possible. I know that the Commis- sion wants the investigation con- ducted in a spirit of fair play as an honest, unprejudiced, fact find- ing inquiry. I am approaching it with an open mind and a sincere intention of handling it in that way." Basically, the inquiry will cover contractual relations between chain companies and network stations, multiple ownership of stations, competitive practices of all station classes, networks and other indus- try entities and "other methods by which competition may be re- strained or by which restricted use of facilities may result." The Communications Act of 1934 authorizes the Commission to make special regulations applicable to networks, but the Commission has never exercised that prerogative. Repeated allegations of monopolis- tic tendencies, discriminatoi-y prac- tices and the like, led to FCC cog- nizance and to the determination to hold the inquiry. Particular emphasis in the past has been placed upon such matters as duplication of chain programs, exclusive contracts, clearance of program materials at the source, with responsibility reposing upon independent stations and network ownership, operation or lease of stations. Some question has arisen as to whether the Monopoly Investigat- ing Committee, created by the last session of Congress to inquire into the whole broad subject of anti- trust legislation, will invade the ra- dio picture. Thus far there has been no indication of it, save the possi- bility of inquiring into the radio patent structure in the receiving set field. This joint congressional- departmental committee, however, might find that its paths lead to radio broadcasting per se in its future deliberations and in that event, there might be conflict be- tween its functions and those of the FCC committee. The FCC inquiry has been in- tensified by the demands in the last session of Congress not only for an investigation of the industry, but also for an inquiry of the FCC it- self. Efforts of a small group in the House, led by Chairman O'Connor (D-N. Y.) of the Rules Committee, to force such a Congressional in- quiry, and strongly supported with- in by FCC Commissioner George H. Payne, fizzled as .the last ses- sion ended. Defeat of the project was premised primarily on the fact that the Commission has instituted its own inquiry, under Order 37, and the action was viewed as a vindication of Chairman McNinch, who had opposed the Payne-O'Con- nor efforts. The special counsel for the FCC, despite his youth, has had consid- erable experience in governmental regulatory and legal work. He joined the FCC last October 1 after having served as assistant general counsel of the Federal Power Com- mission, working there also under Mr. McNinch, who was chairman of that agency. A native of Brooklyn, Mr. Demp- sey is a legal resident of Sante Fe, N. M. He joined the Federal Power Commission in May, 1937, as as- assistant general counsel. Prior to that he was identified with power litigation involving the Public Works Administration under Sec- retary of the Interior Ickes as (Continued on page 32) BROADCASTING • Broadcast Advertising July 15, 1938 • Page 19 Rules on Politics Laid Down by FCC Provisions of Law Restated; Rebates Are Prohibited SEEKING to dispel the uncer- tainty surrounding handling of political broadcasts, the FCC July 1 adopted new rules designed to guide stations in their scheduling of speeches by candidates for pub- lic office, as required under the terms of the Communications Act. In effect the FCC restated the provisions of Section 315 of the Communications Act, requiring that stations give all qualified can- didates for public office equal op- portunities for use of their facil- ities. Two provisos departing from the language of the law itself also were incorporated. One of these specifies that a station may not rebate, in any fashion, money paid for purchase of time. This is con- strued as meaning that a broad- caster may not contribute to the campaign of a candidate for pub- lic office in a way that would be construed as reimbursement for funds expended for time. Must Keep Complete Record A second new provision requires stations to maintain complete rec- ords of all requests for political broadcasts, and the disposition made of them. These records would be open to public inspection. The rules grew out of a request for clarification made late last month (Broadcasting, July 1) on behalf of WTAR, Norfolk, Va., by its general manager, Campbell Ar- noux, and its Washington counsel, Eliot C. Lovett. The station had complained that stations were caught in an insufferable dilemma by lack of such rules. In addition to the WTAR peti- tion, the FCC also had received a complaint from a candidate for public office having to do with the use of facilities over a station in Texas, it was learned. The combina- tion of the two, together with the fact that political campaigning is now reaching its peak period, re- sulted in the conclusion that expe- ditious action should be taken. Chairman McNinch in announc- ing the rules, said: "The Commission hopes and believes that the rules adopted will be helpful to broadcasting stations and political candidates alike. While no set of rules or statute can specifically cover all situations that may arise, conformity to the spirit as well as the letter of these rules will enable stations to make their facilities available to political can- didates upon terms and conditions which will assure fair treatment to all. "The Commission will, of course, insist upon good faith in the ap- plication of these rules and will deal vigorously with infractions thereof." Oke-Doke Breaks KRAFT-PHENIX CHEESE Corp. Chicago (Oke-Doke cheese popcorn), is planning a late sum- mer campaign in Des Moines, St. Louis, New York and New Eng- land States according to reliable sources. It is understood that a series of 20 and 30-word station break announcements will be used. J. Walter Thompson Co., Chicago, is agency. Kellogg List Picked KELLOGG Co., Battle Creek, Mich. (Cornflakes), on July 18 will start a five and 10-minute transcription series on 48 stations for nine weeks [Broadcasting, July 1]. The five-minute discs will feature John Harrington, sports- caster of WBBM, Chicago, in a four weekly interview series with baseball stars. Ed Thorgersen, special NBC sportscaster, will be featured on the 10-minute discs in a thrice weekly evening interview series for broadcast in the New York area. Stations, according to Gene Fromherz, time buyer for J. Walter Thompson, Chi- cago agency handling the account, are : WTIC WCSH WJSV WCAO WHP WEEU WPTF WTAR WDBJ WSYR WGY WOKO WIBX WIRE WAVE WKRC WTAM WBNS WHIO WSPD KDKA WLEU WBBM WTMJ WDAF WIBW KFH WEBC WCCO WDAY KFYR WMT WHO WLW WDLW WBOW WJAX WIOD WFLA-WSUN WSB WFAA-WBAP KARK KWKH WJDX WMC WKY KVOO. Ownership of Radio Sets In Villages Is Surveyed FROM 76 to 93% of the white families in selected villages sur- veyed by the U. S. Department of Agriculture are owners of radio sets, with 27 to 42% owning pianos and 13 to 22% phonographs. These figures are based on a study con- ducted under direction of Dr. Louis Stanley, chief of the Bureau of Home Economics. They cover data collected in 1935-36 but made pub- lic July 6. By regions the ownership of ra- dios in typical village homes was: 93.4% in New England; 89% in North Central and Middle Atlan- tic; 85.2% in Mountain and Plains; 92.4% in Pacific; 76.1% in South- east (17.9% negro families only). Sears Adds 17 SEARS, ROEBUCK & Co., Chi- cago (mail order and retail stores), on Aug. 15 will add 17 sta- tions to the six broadcasting Grand- ma Travels, a quarter-hour tran- scription series (WNAX WEAU WCCO WDAY WEBC KFYR). Stations to be added are: KWKH WOAI KBST WFAA KPRC KGNC KRGV KFYO KFRU WDAF KVOO KFH KOMA KGNO KGNF KGTO KMA. It is understood that WIBW and KFAB may be added to the list. Blackett- Sample - H u m m e r t, Chicago, is agency. SIGNING a final WBAP spon- sor's contract just before relin- quishing his post to Herb South- ard (left) former chief announcer, George Cranston, director of the Fort Worth station, went to KGKO Fort Worth, as assistant general manager, succeeding Darrold Kahn, resigned. AIR CENSOR-FREE CIVIL UNION SAYS IN ITS annual survey of the sta- tus of civil liberties, the American Civil Liberties Union announced July 8 that radio, along with mo- tion pictures and the theatre, en- joyed comparative freedom from censorship. "While censorship by station managers continues as a part of the accepted setup," the Union added that the FCC for the first time assumed such powers in criti- cizing the Mae West-Charlie Mc- Carthy sketch. When the Commis- sion announced it would take into consideration renewals of licenses of stations carrying the broadcast, the Union stated it had protested "this announced assumption of power by the Commission" and that as far as it knew, it had not been exercised. While no cases of censorship by station managers came to public notice, the Union said it was a matter of common knowledge that the networks do not sell time to labor unions "in order to avoid being drawn into industrial strife; nor do they sell time to employers' associations. But the inequity of the situation is plain, for employ- ers are able to get across their propaganda in commercial pro- grams." The Union, concluded the radio portion of the announcement, en- deavored to push in Congress bills "which would correct this inequal- ity of opportunity to reach the public." Failure to hold hearings was ascribed to politicians "de- sirous of retaining the good will of the radio industry." Text of New Rule Covering Politics It Is Hereby Ordered That the follow- ing rules be included in the Rules Gov- erning Standard Broadcast Stations (Chapter III, part 36) : "Rule 36a 1. No station licensee is required to permit the use of its facilities by any legally qualified candidate for pub- lic office, but if any licensee shall permit any such candidate to use its facilities, it shall afford equal opportunities to all other such candidates for that office to use such facilities, provided that such licensee shall have no power of censorship over the material broadcast by any such candidate. "Rule S6a 2. The following definitions shall apply for the purposes of Rule 36a 1 : (a) 'A legally qualified candidate' means any person who has met all the requirements prescribed by local, state or federal authority, as a can- didate for the office which he seeks, whether it be municipal, county, state, or national, to be determined accord- ing to the applicable local laws. (b) 'Other candidates for that of- fice' means all other legally qualified candidates for the same public office. "Rule 36a 3. The rates, if any, charged all such candidates for the same office, shall be uniform and shall not be rebated by any means, directly or indirectly ; no licensee shall make any discrimination in charges, practices, regulations, facilities or services for or in connection with service rendered pursuant to these rules, or make or give any preference to any candidate for public office or subject any such candidate to any prejudice or disad- vantage ; nor shall any licensee make any contract or other agreement which shall have the effect of permitting any legally qualified candidate for any public office to broadcast to the exclusion of other legally Qualified candidates for the same public office. "Rule 36a i. Every licensee shall keep and permit public inspection of a com- plete record of all requests for broadcast time made by or on behalf of candidates for public office, together with an appro- priate notation showing the disposition made by the licensee of such requests, and the charges made, if any, if request is granted." It is further ordered that Rule 178 be. and the same hereby is, rescinded. Mr. Kahn Cranston Succeeds Kahn, Resigned, at KGKO as WBAP Names Southard RESIGNATION of Darrold Kahn as business manager of KGKO, to enable him to look after personal broadcasting interests, and ap- pointment of George Cranston, WBAP director, as his successor, were announced July 5 by Harold V. Hough, gener- al manager of both of the Fort Worth stations. Herb Southard, WBAP chief an- nouncer, was named to succeed Mr. Cranston at WBAP. Both Messrs. Cranston and Southard assume the titles of assistant general manager of their respective stations. Mr. Kahn, who came to Fort Worth with KGKO upon its remov- al from Wichita Falls last May, resigned to devote full time to his personal radio interests. He is sec- retary-treasurer of the Beaumont Broadcasting Corp., which has an application pending before the FCC for aquisition of KFDM, from the Magnolia Petroleum Co. Mr. Cranston came to Fort Worth in 1930 and took the posi- tion of Director of Sales and Pro- gram of WBAP. He is a native of Scotland, and came to Fort Worth from Chicago, where he was asso- ciated with Bill Hay in several Pioneer Chicago Vocal Clubs. He pioneered the establishment of the Texas Quality Network and has been active in it since. This year, he inaugurated the WBAP Texas Prison series. At odd times, Crans- ton takes part in choral work, which is his chief recreation. Mr. Southard- joined WBAP as Chief Announcer in 1931. He is 39. During the 1936 and 1937 Billy Rose shows in Fort Worth, he was in charge of radio production. He was the announcer for Paul White- man while he was in Texas. Mr. Southard came to Fort Worth from Ft. Smith, Arkansas, and be- gan his radio career in the '20s on a small station there. He will continue to handle, as an an- nouncer, top flight commercial shows on WBAP. More for Korn Kix GENERAL MILLS, Minneapolis (Korn Kix breakfast food), has added these stations for Those Happy Gilmans, quarter-hour five weekly transcribed serial show: Yankee Network (WNAC WNLC WTIC WEAN WTAG WICC WCSH WLBZ WFEA WSAR WNBH WLLH WLNH WRDO) KPRC WWL WOAI KOIL WOC WHAM WSYR WGY WWJ WTAM WHO WBBM. Korn Kix is also being sponsored on WGN, Chicago, dur- ing Curtain Time, a half-hour Friday evening dramatic show, 9:30-10 p. m. CDST, and it is understood that the show may be extended nationally in late sum- mer. Blackett - Sample - Hummert, Chicago, is agency. KSLM, Salem. Ore., was authorized by the FCC July 1 to shift to the 1360 kc. frequency with 500 watts full time. KPQ, Wenatchee, Wash., seeking the same freqency with 1,000 watts, was denied. Page 20 • July 15, 1938 BROADCASTING • Broadcast Advertising BIG, OURS before netcs can be made avail- able by any other medium, thou- sands of Iowa families already knoiv the news — via big WHO! And do they like it? ! Well, 71.4% of all farm men in Iowa and 58.9% of all farm women, depend on radio as their chief source of news. . . . The WHO News-Cast is the most popular radio fea- ture in rural and small-town Iowa — is preferred even over such national favorites as the Jack Benny and Charlie McCarthy-Don Ameche programs — is nearly three times as popular as the average of the next five other leaders! If this suggests something important to you, drop us a line! Maybe ice've got some ideas, too! The facts at the left are taken from the 1938 Iowa Rural Radio Listener Survey just completed by Dr. H. B. Summers. This, we believe, is the most interesting study ever made of rural radio-listener habits. It includes a few facts we selfishly want you to know about WHO — but also dozens of other points that will help you get RESULTS with all your rural radio plans. Write for your copy, now! WHO MOWA-F DES MOINES J.O. M ALAND, MANAGER . . BROADCASTING • Broadcast Advertising 50,000 WATTS FREE & PETERS, INC., REPRESENTATIVES July 15, 1938 • Page 21 THROUGH the years . . . Associated Recorded Program Service . . . has stood alone in its field. Radio executives and Station Managers have told us repeatedly that it is the one Recorded Service to Radio Stations by which all others are judged. Now ... a new plan has been adopted whereby our two libraries will be merged into one as of September 1st, 1938 .. . and MORE IMPORTANT STILL . . . this plan will permit any RADIO STATION, irrespective of size or coverage, to become a subscriber to Associated Recorded Program Service at a cost well within its means. We shall steadfastly maintain the high quality, careful selection of both materials and performing units that have always characterized our service. Your inquiry for complete details of this new plan is earnestly solicited. A l\J IX U\J PLAN FOR SUBSCRIBERS TO ASSOCIATED RECORDED PROGRAM SERVICE DUALITY FEATURES 1. Associated Quality Knows No Compromise! 2. i Experience proves 94% renewals year after year. 3» Greatest Variety of Program Material. 4. Internationally famous artists. 5. Many "Name" Bands. Vertically cut by license agreement with ERPI (Western Electric). ASSOCIATED RECORDED PROGRAM Syracuse Sponsor 16 Years on Air Without a Break Clark Music Store Is Active During Seasonal Lull NOT EVEN a seasonal lull in bus- iness can dissuade Melville Clark, president of the Clark Music Co., Syracuse, from uninterrupted radio advertising. Head of one of the country's largest retail music firms — one which celebrates its 80th an- niversary in August and occupies its own five-story building in the heart of the city's business section — Mr. Clark believes his company possibly has set a "world's record" for length of time and regularity in commercial radio broadcasting. For 15 years the Clark Music Co. has delivered via radio its adver- tising message to Central New York listeners, beginning in 1922 when a special wire carried pro- grams to WGY, Schenectady, a distance of 130 miles. Mr. Clark himself was the fea- tured instrumentalist in these early days of the institution's radio ac- tivities. Later programs were pre- sented over a New York State chain, including Rochester, Buf- falo, Syracuse and Albany stations. A Pioneer Broadcaster Seeing possibilities in broadcast- ing, he encouraged the founding of WSYR, then a 100-watt local in Syracuse. This more than trebled the number of programs produced by the Clark company. Activities were expanded to include daily shows over the local station. Re- cordings, amateur shows, and in- strumental groups comprised much of the material fed to WSYR dur- ing its regime as a local station. Many of the world's leading mu- sicians visiting Syracuse were in- troduced to the radio audience as guests on the Clark programs. The company's own studios were, and still are, always open to visiting masters; and WSYR engineers had little difficulty in making rapid ar- rangements for such special pro- grams. When WSYR affiliated with NBC in 1932 and later when it stepped up power to 1,000 watts, the Clark company kept pace by building a new broadcasting studio in its building and continuing to feed lo- cal programs. Now using weekly quarter-hour programs on each of Syracuse's two stations, Clark Music Co. has averaged three programs a week during its 15 consecutive years on the air, advertising pianos, stringed instruments, band instruments, or- gans, harps, radios, and various types of electrical appliances. "I am a firm believer in regular radio advertising," Mr. Clark con- cludes as his organization prepares for its 80th anniversary celebra- tion, "and I have every intention of continuing my advertising pol- icy." Skinner Adding SKINNER Mfg. Co., Omaha (rai- sin bran), on July 11 started Rare Bits of News, quarter-hour six- weekly live show, on KGNC, Ama- rillo, Tex. The show was begun recently on WHO, Des Moines, and WOC, Davenport. H. W. Kastor & Sons Adv. Co., Chicago, is agency. New Tulsa Local A NEW local station in Tulsa, Okla. was authorized by the FCC in a decision made public July 1, to be effective July 8. It will be known as KTFL and will operate with 250 watts daytime on 1310 kc. The licensee will be Harry Schwartz, president of the Tulsa Federation of Labor and business manager of its monthly publica- tion, the Unionist Journal. Dr. Ross Rhyme Spots DR. ROSS DOG & CAT FOOD Co., Los Alamitos, Cal., thru How- ard Ray Adv. Agency, Los An- geles, on July 11 started thrice- weekly spot announcements in rhyme on KALE, Portland, and KJBS, San Francisco. Firm is also using similar weekly spot an- nouncements on KGB, San Diego; five time signals daily on KFAC, Los Angeles, and daily five minute programs on KIEV, Glendale, Cal. Sponsor will increase its radio re- gionally with an early fall cam- paign. THE Western Association of Broad- casters, unit of the Canadian Associa- tion of Broadcasters, will hold its an- nual convention Aug. 8-9, at Banff, Alberta, with Gordon Love, CFCN, Calgary, president, presiding. Harry Sedgwick, CFRB, Toronto, president of CAB, will attend. A STUDY of Kansas radio listen- ing, covering city, small town and rural homes, has just been com- pleted by H. B. Summers, of Kan- sas State College, who recently made a similar survey in Iowa which covered only rural homes. Radio sets are in use a longer time each day in farm homes than in towns, the Kansas survey indi- cated. It was shown that although men do more listening at night, of necessity, than in the daytime, the total hours women listen in day- time is greater then the number spent listening at night. Both farm and town men report rather heavy afternoon listening. In rating programs, it was found that city men prefer news broad- casts, comedians, popular music, sports, old-time music, man-on- street, weather, religious and talks in that order. In smaller towns they prefer news, comedians, wea- ther, old-time music, sports, talks, popular music, religious music and man-on-street in that order. On farms the order is news, weather, market, old-time music, comedians, man-on-street, sports, talks, popu- lar music, religious music. At the bottom of the lists are military bands, complete drama, classical music, serial dramas, market re- ports and talks on farming. What Women Like Women, on the other hand, like different types of programs. City women prefer news, comedians, popular music, serial drama, reli- gious music, classical music, old- time music, talks, man-on-street, complete drama. In smaller towns, women like news, religious music, comedians, serial drama, weather, popular music, old-time music, Decker in The New Yorker Avalon to Sign BROWN & WILLIAMSON Tobac- co Corp., Louisville (Avalon cigar- ettes), has added KPO, San Fran- cisco, to the stations broadcasting Plantation Party, half-hour tran- scribed program now heard week- ly on KNX KOMO KOA KOIN KHQ KSL. The program is broad- cast live on WLW and WGN, Sat- urday, 9:30-10 p. m., and it is un- derstood it will be expanded nation- ally. Russell M. Seeds & Co., Chi- cago, is agency. man-on-street, complete drama, military bands. On farms they like news, weather, comedians, serial drama, old-time music, religious music, man-on-street, popular mu- sic, complete drama, military bands. 'Teen age boys and girls show a different sort of taste, all placing comedians and popular music in either first or second place. In larger towns, boys like their pro- grams in this order: Comedians, popular music, news, sports, com- plete drama, serial drama, man-on- street, military bands, talks. In smaller towns the order is come- dians, popular music, news, serial drama, sports, complete drama, military bands, man-on-street, old- time music, classical music; on farms the order is comedians, pop- ular music, news, sports, old-time music, man-on-street, serial drama, complete drama, military bands, weather. City girls like popular music, comedians, serial drama, complete drama, man-on-street, news, classi- cal music, religious music, sports. Small-town girls prefer comedians, popular music, complete drama, serial drama, news, military bands, old-time music, man-on-street, clas- sical music. On farms their tastes run to popular music, comedians, serial drama, complete drama, man-on-street, news, old-time mu- sic, military bands, religious music. As in Prof. Summers' Iowa rural survey, radio is shown to be the first choice as a source of news. The survey reveals that 45.8% of Kansas listeners depend most on radio for important national news; 31.7% depend most on newspapers; 22.5% make no choice. Radio Is Exempted ! From Tax on News Industry Accorded Privilege Previously Given Press THE broadcast industry, under the Revenue Act of 1938, will gain the same sales tax exemptions ac- corded to newspapers since 1932 on telephone, telegraph and cable charges for news collection and dissemination, the Bureau of In- ternal Revenue has advised Broad- casting. Radio is placed on an equal basis with newspapers under provisions of the 1938 Act amend- ing Regulations 42, the Bureau de- clared, and is now eligible for ex- emption from the sales taxes here- tofore levied on tolls for news broadcast copy, as of July 1, 1938. The Internal Revenue Bureau could make no estimate on the amount of taxes involved, but tax- able tolls range from flat rates of 10 to 20 cents on telephone calls and 10 cents on cables and radio- grams, to 5% on telegrams under Regulations 42. Specific Requirements The Bureau pointed out that ex- emptions would be allowed only "provided the charge for such ser- vices is billed in writing to the person paying for the services". ' This precludes most messages from "volunteer correspondents" and calls for assurances that such dis- patches are bona fide news ma- terial from an accredited corre- spondent. Sec. 708 of the 1938 Revenue Act, amending Sec. 701 (b) of the ! 1932 Act, says in part: "No tax shall be imposed under I this section upon any payment re- ceived for services or facilities furnished to the United States or to any State or Territory, or po- litical subdivision thereof, or the District of Columbia, nor upon any payment received from any per- j son for services or facilities util- ized in the collection of news for the public press or radio broad- casting, or in the dissemination of news through the public press or by means of radio broadcasting, if the charge for such services or facilities is billed in writing to such person." At hearings before the House Ways & Means Committee last January, while the Committee was considering the 1938 Act, Herbert Moore, president of Transradio Press Service, urged amendment of Regulations 42 on the ground that the law as it stood discriminated against organizations gathering and distributing news primarily for radio broadcasts [Broadcasting, March 15]. Ice Cream Test THE Dairy Merchandising Coun- cil of San Joaquin Valley with headquarters at Fresno, Calif., re- cently adopted a slogan, "Eat Ice Cream and Grow Beautiful" and is carrying out a test campaign on five California stations. The Coun- cil made 52 transcriptions, which run from one to five minutes in length and has placed them on KERN, KMJ, KWG, KFBK and KTKC for the summer. Thomas Adv. Agency has the account. WHAT RADIO LISTENERS LIKE Grownups Prefer News, Comedians and Weather; Youths Want Comedians, Popular Music Page 24 • July 15, 1938 BROADCASTING • Broadcast Advertising THEY ASKED AXD GOT OXE FAMILIES ANSWER . . . WHIM IS FIRST IN CHICAGO It was a survey — and what a survey! 66,663 coincidental tele- phone interviews con- ducted by CROSSLEY, INC., morning, after- noon, and night during the week of April 3-9 .. . the largest study of radio listening ever made in the Chicago market. And the answers — those answers that represent the listening habits of millions of other midwest listeners — all add up to the same big answer: WBBM is FIRST in Chicago. WBBM A CBS KEY STATION 50,000 WATTS 'CHICAGO FIRST all week long in total audience. FIRST in number of first-places (by half- hour periods) throughout the week, with 29.5% more "firsts" than any other station. FIRST in number of daytime first-places, with 57.8% more daytime first-place ?nentions than any other station. FIRST in number of local program "firsts," with twice as many local pro- grams receiving first-place mention as any other station. All of which proves what Chicago advertisers and dealers have always known . . . that WBBM is FIRST in value for advertisers, for WBBM's leadership means lowest cost per listener . . . per buyer ... in the nation's second largest market. Owned and operated by the Columbia Broadcasting System. Represented nationally by RADIO SALES : New York, Chicago, Detroit, Milwaukee, Birming- ham, Los Angeles, San Francisco. GOOD-WILL FOR TRANSIT FIRM Cleveland Railway Uses New Local Talent for Successful Promotional Campaign THE PUNCH of Phil Loucks' (left) yarn must have interested W. Walter Tison (center), presi- dent of WFLA, Tampa, and Lucian Boggs (right), attorney for the Florida Association of Broadcast- ers in the ASCAP case. They were snapped during the joint meeting of the Florida association and the Southeastern District of the NAB at Ponte Vedra, Fla., June 25-26. Mr. Tison was reelected president of FAB for a second term. Mr. Loucks addressed the joint group in connection with reorganized NAB activities, having committed himself to such an address before he retired last month as special counsel for the NAB during its reorganization. FAB adopted a number of resolutions including one expressing its determination to fight through its anti-ASCAP law. It also adopted a resolution wel- coming to Florida Harry Shaw, former NAB president and former owner of WMT, Waterloo, la., who is recuperating in Sarasota from a severe illness. Public Domain Clearing Of Music by WPA Urged By Florida Broadcasters USE of WPA "white collar work- ers" in clearing of public domain music held by the U. S. Copyright Office is being fostered by the Flor- ida Association of Broadcasters, in collaboration with Rep. Peterson (D-Fla.) W. Walter Tison, president of the Florida association and advo- cate of a public domain music res- ervoir, undertook the study and the association at a meeting in Ponte Vedra Beach last month adopted a resolution to that end. The resolu- tion brought out that there are some 500,000 music selections and that not more than half are copy- rights still in force. The proposal is that the director of WPA proj- ects be asked to consider the ex- pansion of the Library of Congress by setting up a permanent depart- ment handling music in the pub- lic domain. All numbers found in the pub- lic domain and so arranged would become the property of the Library of Congress and available to the general public, either by copying or photostating it at user's ex- pense. For this project, it was sug- gested there be assigned regular employment for musicians and ar- rangers who qualify for the work. A nationwide research bureau would be maintained which would have the privilege of assigning mu- sicians in every section of the country to make a study of folk songs, their origin and to deter- mine whether such numbers should be credited to the public domain. Page 26 • July 15, 1938 By KARL B. MICKEY Director of Public Relations Cleveland Railway Co. BECAUSE an official of WHK- WCLE remarked that there was a good deal of professional talent in the Cleveland area which never had a chance to get on the air, a new program idea was born. The idea was New Names, the railway's public relations program, which broadcast over WHK, effectively promoted good-will and aroused great interest in new talent in Greater Cleveland. On April 1, 1937, Cleveland Rail- way Co. began to use radio to pro- mote good-will. The program con- sisted of a 24-voice male chorus under the direction of Charles D. Dawe, director of the Orpheus Chorus. About half the group was selected from his chorus, the other half from employes of the railway company. Even though the pro- grams were interesting, and pro- gressed with remarkable smooth- ness, there was nothing outstand- ing about them, and particularly, there was nothing new in the idea. Late in the fall a chance conver- sation with the program director of WHK brought out the fact that there was a good deal of fine talent in Cleveland, talent which had no regular place on the air, and he be- lieved that this talent could be used to the advantage of a sponsor. With WHK officials we conducted auditions, and found we could de- velop a program with excellent talent. A Wide Following On Jan. 5 this year the new series was started. We selected Pinky Hunter and his orchestra, a popular local band of 12 pieces. For about ten years Hunter had announced his own programs from various remote dance snots, and so we chose him as master of cere- monies for New Names. We decided to place five acts on the program and change all of the acts each week. After a few weeks, audience response indicated that we should invite one act to return to the show. This act was the one which received the most audience recognition. The general set-up has been followed since the inaugura- tion of the show. Telephone checks on the program have been made each week by a Cleveland market research organization, and these show a very satisfactory interest on the part of the listening audi- ence. Throughout the entire season the WHK produced program has been in competition with the strong- est major network shows. The talent for these broadcasts is limited to musicians and sing- ers. About half of the artists are entertainers who work profes- sionally in and around Cleveland. Many others are students in schools or conservatories who have ap- peared before audiences in recitals. There are only two requirements, one, that the person be compara- tively new to Cleveland radio, and the other, that he or she must be able to give a performance of good quality. The program director of WHK and a representative of the company hold auditions immediate- ly after the broadcast each week and keep a list of talent sufficient for five future broadcasts. During the program each artist is given 3% minutes for his per- formance. The orchestra fills in the gaps and provides background music when desired. There are two "commercials" — when announce- ments about service and other mat- ters concerning the company's busi- ness are made, and these are limited to a total of two minutes. The concluding announcement has carried the weather report which was tied in with an admonition to drive carefully, or in cases of ex- tremely bad weather, to ride the street cars. Good-Will Achieved The studio audience is limited to about 100 and there is no applause. Letters of commendation are re- quested as encouragement to the performers, and the one receiving the highest number of letters gets a return engagement. Five dollars is paid each performer, or in the case of a group each member re- ceives five dollars. Two of the art- ists who have appeared on New Names have risen above the ranks of the occasional performer. New Names and WHK have benefited by the amount of adver- tising given the program through dash cards, car cards, and the leaf- let, All Aboard, distributed each week by the railway. A three-inch advertisement has also been placed in each of the Cleveland newspapers on the day of the broadcast. We feel that this advertising has called attention to the program, and to the artists who have been heard on the program. I feel that there is still room for improvement of this program and it is my intention to continue ex- perimenting until I am satisfied it is producing the best possible re- sults. Certainly the expenditures made thus far have been a good investment for Cleveland Railway Co. New Names has brought the company tangible evidences of in- creased good-will. THE 700,000th visitor at the July 2 broadcast of the National Barn Dance on WLS, Chicago, was awarded a radio receiving set. 11th NAB District Backs New Regime j Legislative, Superpower and Other Issues Discussed BROADCASTERS of NAB's ilth district, comprising Minnesota, North Dakota and South Dakota, met in Minneapolis July 7, with Earl H. Gammons, general man- ager of WCCO and director of the NAB for that district, presiding. The meeting was held in the WCCO offices. Nearly 100% membership in the NAB was boasted by the district when two new members were wel- comed. They were Fred Schilpin Jr., KFAM, St. Cloud, Minn., which went on the air in latter June, and Robert Kaufman, man- ager of KYSM, Mankato, Minn., which took the air July 7. All members of the 11th district expressed themselves as highly pleased with the activities of the reorganized NAB. They endorsed j the election of Neville Miller as president, and went on record as feeling a life-long indebtedness to Mark Ethridge for his work as president from the time of the re- organization until July 1, when he was succeeded by Miller. Legislative Matters Other matters discussed includ- ed legislative questions, the pro- posed bills before Congress, the high-power hearing and the mat- ter of copyrights and license fees. Jerry King, of Standard Radio, Hollywood, was a guest and dis- cussed the problems connected with the presentation of transcriptions and recordings. A special meeting of the inde- pendent broadcasters of the district was conducted by Gregory Gent- ling of KROC, Rochester, Minn., who served on the committee of that group in dealing with the AFM. In the afternoon the meet- ing adjourned to Stillwater, Minn., where they were guests for dinner on the yacht of Stanley Hubbard, j vice-president and general manager of KSTP. KGGM, Albuquerque, which joins CBS Sept. 1 as a member of the Mountain Group, will be available in- dividually with that group of the Pacific Coast group, and network rates will be night hour, $125, dav hour, $63. STATION executives from Minnesota, North Dakota and South Dakota gathered in Minneapolis July 7, for the 11th NAB district meeting. (1. to r.) : Edward Hoffman, WMIN, St. Paul; Earl H. Gammons, WCCO, Minneapolis and director of the 11th district; Max White, KWNO, Winona, Minn.; Stanley Hubbard, KSTP, St. Paul; Edgar L. Hayek, mayor of Albert Lea, Minn., and owner of KATE; C. T. Hagman, WTCN, Minneapolis. Standing: Robert Dean, KOBH, Rapid City, S. D.; George Harshfield, KOBH; Jerry King, Standard Radio; John McCor- mick, Assistant manager, WCCO; George Bairey, KFAM, St. Cloud, Minn.; Fred Schilpin Jr., KFAM; Bob Kaufman, KYSM, Mankato, Minn.; Gregory Gentling, KROC, Rochester, Minn.; Hugh McCartney, chief engineer, WCCO, Minneapolis; Ted Matthews, WNAX, Yankton, S. D.; Phil J. Meyer, KFYR, Bismarck, N. D. Present but not in the picture, were Dr. George W. Young, WDGY, Minneapolis; S. C. Fantle Jr., KSOO, Sioux Falls, S. Dak., and W. C. Bridges, WEBC, Duluth. BROADCASTING • Broadcast Advertising NOW AVAILABLE FOR LOCAL PROGRAMS For The First Time! Local Advertisers Can Now Compete With Network Programs No gamble — no risk — no guesswork — here is a radio program of known and proven use for local advertisers. A network star — still going strong on the networks — whose amazing sales ability may be applied to a local advertiser's sales effort. 65 Programs Now Available We offer, exclusively, to local radio stations, advertising agencies, or advertisers, a series of 65 fifteen-minute transcribed radio programs en- titled: "Hymn Time With Smilin' Ed McConnell." In conjunction with Smilin' Ed's program we will supply the local advertiser who uses this transcribed series, with Smilin' Ed McConnell's "Book of Hymns," containing pictures of Smilin' Ed and his family. The price of these is so low they can in many cases be given away free. RUSH This Inquiry Coupon This is a FIRST offering — available exclusively to the first advertiser in each locality that accepts. Rush this coupon for descriptive circular and free copy of Smilin' Ed's Hymn Book. Smilin' Ed's Audience Numbers in the Millions Everybody knows genial, lovable Smilin' Ed McConnell, star of the radio net- works for many years, and scheduled for his seventh year (1938-39) of chain broadcasting for the same sponsor. His radio following numbers into the millions, and he has sold even more millions of dollars worth of merchandise for his spon- sors. That is why he commands one of the biggest salaries in the field of radio. MID-WEST RECORDINGS, Inc. 2tSL£3E2 MID-WEST RECORDINGS, Inc. 24 South 7th Street Minneapolis, Minn. Rush me descriptive circular about your Smilin' Ed McConnell recordings and free copy of the Smilin' Ed Hymn Book. Name Firm Name- Address City State BROADCASTING • Broadcast Advertising July 15, 1938 • Page 27 PLEASING NEWSPAPER EDITORS Government Seeks A Central Studio But Talk of a Big Propaganda Board Is Declared False EFFORTS are being made to bring about better cooperation be- tween broadcasters and the Gov- ernment in programing radio ad- dresses by Government spokesmen, but no move is afoot to set up any central agency of propaganda to spread information on government activities, according to Lowell Mel- lett, director of the National Emergency Council. Commenting on reports that President Roosevelt has authorized a study looking toward creation of a division of radio and motion pic- tures in the NEC, Director Mel- lett declared that to his knowledge the idea resulted from a luncheon discussion between himself and a broadcasting company executive and that the President had not dis- cussed the matter with him. The broadcaster, Mr. Mellett said, had declared that the indus- try had no "kick" about subjects or the amount of time granted to Government officials on the radio, but that mutual benefits would re- sult to both if something were done to bring about better programming of officials' radio appearances. Several times, he pointed out, as many as three speakers have ap- peared on consecutive periods, with a consequent loss of listener in- terest. Mr. Mellett said he was pass- ing on the suggestion to officials in the various departments, but added that he "would hardly call this a study". He said that he thought some plan might be worked out wherein a division would be set up, either in NEC or somewhere else in the govern- mental organization, to coordinate the Government's broadcast activi- ties. Mr. Mellett said he understood the new radio studios in the Inter- ior Department building would be used only to originate programs fed to networks. The question of Government shortwave broadcasts to Latin America to offset Euro- pean propaganda broadcasts does not enter into the present picture, he declared. Pinex Fall Series PIN EX Co., Ft. Worth, Ind. (cough remedy), will start a na- tional fall campaign of live and transcribed programs on approxi- mately 100 stations. In the Mid- west, quarter-hour five-weekly live shows using local talent and 30- minute Saturday evening live shows will be broadcast on WLS WLW KMOX WCCO and other stations yet to be chosen. In the East quarter-hour transcriptions of novelty program titled Pinex Merrymakers will be aired five times weekly on KDKA WJSV WBZ WWVA WHK WJR and other stations to be announced shortly. In the South and South- west stations will broadcast four and five announcements daily. Russell M. Seeds, Chicago, is agency. HEMPHILL Diesel Engineering Schools, Glendale, Cal., a consistent user of radio time, will use that medium in national fall campaign now being planned. R. H. Alber Co., Los Angeles, has the account. By LARRY SHERWOOD General Manager, KCMO, Kansas City GIVE the listener what he wants. This is the first of every radio manager' s ten commandments. Sometimes that one rule is his en- tire decalogue. Now let's turn our attention to newspaper publicity. Furthermore, let's assume the situation which prevails, I believe in the majority of broadcasting company offices ! That is, the station has no direct connection with any newspaper. What does the radio executive do — seeking newspaper publicity? Already nursing a grouch at the editor because of past irritations, the radio manager decides to shove another piece of copy at him, pre- pared along the same old lines and directed by the same old policy which has met rejection or very slight acceptance by the editor, time and again. Yes, sir: Mr. Radio Manager says to himself, he says: "I want what I want in that old newspaper, and I want it just the way I want it. And if that gol-durned editor doesn't care to print it my way, by Take him off the air! Catching the Editor's Eye Why not try this listener deca- logue on the editor? To catch and hold the listener, we give him what he wants; but to catch the editor's eye and win from him some of his news space, we give him what he doesn't want. We rush at him at his busiest hour and then raise ned if he doesn't publish it. Just incidentally, how many sta- tion managers give "plugs" to the newspapers? Yes, whether request- ed or not. Well, "my friends", just for fun, let's check all the "plugs" we have given the editor against all the free space we have tried to wangle out of him. Go further. Let's check the figurative value of the "free space" he has given us against what would be our time charge for whatever "plugs" we have given him — and see where the balance stands. Oh, sure, we know all about the old gag "for further details, read your daily newspapers." Does any radio station, anywhere, ever tie in the local editor's newspaper with that news sign-off? Let's try it some time, just as a sort of advance goodwill gesture before we try to grab a lot of news space on one of our colossal, self-promotional radio publicity releases. After accumulated frustration, is he seeking the best publicity man he can hire? No! He is hunting the cheapest he can find whom he hopes can produce the desired results. With that "infallible" test- cheapness — as perhaps the final de- ciding factor, does the boss hire himself a keen news man, who knows all the ropes of the news- paper busines, who knows his way around in all aspects of public con- tact work? Now, this young hopeful, trying to grab himself a hold in the radio world, or perhaps anywhere in the business world, takes upon himself the responsibility of trying to cram down the editor's sore throat what the boss wants. He had better try it or get fired ! Well, he does have a little more success than the boss achieved with his policy of trying to make the editor like the station's wrongly guided publicity copy. So this new publicity man enjoys a little more success — because he keeps at the particular task dog- gedly. Whereas, the boss, in former days, being his own publicity man, jumped into that job only by im- pulse, or whenever particularly in- spired by some special desire to get himself some juicy newspaper space because it would help him sew up an advertising client he was try- ing to steal from the newspaper whose free space he was trying to grab to help him do that little thing. The boss is lenient for a time — give the boy a chance — and then begins to eat him down because he doesn't make the editor print just what the boss wants printed in the way he wants it printed — pictures of himself and all. So the publicity man, if he has the gump- tion, quits. If he doesn't have what it takes, he stays on the job and takes it from the boss. If he is adaptable, the station staff begins to use him as a com- mon dumping ground. Correspon- dence with soreheads — sure, he's the publicity man ; let him handle this. Meeting pests the program di- rector doesn't want to meet — sure, that's a part of the public rela- tions job. A job of continuity is needed in a hurry — everybody else busy — hey, you, publicity man! Knock out a 200-word announce- ment from these eighteen pamph- lets, will you? Speaker wanted — sure, send the publicity man out to that Botheration Club. Somebody needed to patch up a little difficul- ty with Mr. Unsteady Advertiser — certainly, that publicity man, he's just the guy. Mr. Unsteady doesn't know him, yet, and he gives our hero a good cussing out and then he feels better, and we will fol- WHiLE the microphone frequently goes into lower courts, here is a State Supreme Court, Montana's highest tribunal, in action while KGIR, Butte, and KPFA, Helena, pick up the proceedings for the public. The broadcast was recorded by KGIR and sent to other Mon- tana stations. The first broadcast from the Governor's mansion took place June 30, with KGIR-KPFA again acting as pioneers. low up by a call from the advertis- ing department and will sign up for ten more 25-word announcements. At the end of 17 months and 2Vz weeks, the boss suddenly de- cides to check up on newspaper space this new publicity man has been getting. My gosh! Only three items this week. Say, I'm going to fire that bum! Logically, why don't station managers try to accord the news- paper editor the same considera- tion they give the radio listener? Now it stands to reason, doesn't it, if we want a good job of news- paper publicity done, we ought to hire a good newspaper man and give him some authority? Yes, au- thority even to the extent of pin- pricking our own conceit and re- vising the publicity policy to "play up" what the reader wants to read ■ — and not what we want to force the reader to look at. Further, it seems to me if we want to force a good job of direct mailing done, we ought to engage a direct mail agency. At least, not dump that task — among a hundred other odds and ends — on the publicity direc- tor's head. Let's conclude with one bit of ad- vice, already hinted, on how to ob- tain station publicity. That advice is: Let's give the same considerate attention to the wishes of the edi- tor— or the other party in author- ity over the publicity medium, whatever it may be — the same con- sidei*ate attention that we radio station directors give to the whims and fancies of our ever-beloved lis- tener. And if it's a good job of pub- licity work the station wants done, let's hire a good man and let him do it. Then see that he gives Mr. Editor something besides typewrit- ten words on a piece of white paper. Psychiana to Go East PREPARING TO lecture in east- ern cities this fall, Dr. Frank B. Robinson, of Moscow, Idaho, founder of Psychiana, is now pre- senting his transcribed sermons Sunday mornings on 24 stations in the Pacific Coast network of the Mutual-Don Lee Broadcasting Sys- tem and 10 other stations in cen- tral and western United States and Honolulu. The account is placed by Izzard Co., Seattle. Stations now carrying the Psychiana programs include KHJ KFRC KOL KMO KALE KVOS KPQ KIT KGY KELA KSLM KORE KIEM KDB KGOM KPON KPMG KFXM KVOE KXO KGB KQW KRNR KXRO. WIS Seeks Booster WIS, Columbia, S. C, on July 1 filed with the FCC an application for special experimental authoriza- tion for a satellite station to be operated on its 560 kc. frequency with 10 to 100 watts power, at Sumter, S. C, on a synchronized basis, and during regular broad- cast hours. A similar application filed by WFBR, Baltimore, for a booster at Frederick, Md., now is pending before the Commission. GLADSTONE MURRAY, general manager of the CBC, has announced formation of a national advisory council on religious broadcasts to start work in October. Page 28 • July 15, 1938 BROADCASTING • Broadcast Advertising A HALF-MILLION dollars was spent by General Electric Co. in mod- ernizing the plant and studios of WGY in Schenectady, which were dedicated July 9. Above are members of the WGY staff on the steps of the new studio building. At left is a peek at the exterior and at lower left is the corridor. Staff members above are: Front row (1 to r) Robert Wilbur, lone VanDenplas, Madeline Neff, Kolin Hager (manager), Caro- line Osan, Elizabeth Foy, Elizabeth King; second row, Howard Tupper, Silvio Caranchini, Bernard Cruger, Raymond Strong, Peter Narkon, W. T. Meenam, Alan Taylor, Chester Vedder; third row, Albert Knapp, Thomas Martin, Paul Fritchel, Virgil Hasche, Robert Elliott, John Howe, Kenneth Durkee; fourth row, Horton Mosher, Howard Wheeler, Philip Brook, W. J. Purcell, Paul Adanti, J. Chester Rudowski; back row, Alexander MacDonald, RadclifFe Hall; missing, A. 0. Coggeshall. s 8 .SS JS» ** Special Hookup in Texas For President on Tour A SPECIAL hookup of 31 Texas stations, keyed from KFJZ, Fort Worth, carried an extemporaneous speech by President Roosevelt June 10 from the lawn of his son Elli- ott's ranch home near that city while the Chief Executive was vis- iting there on his current tour. The station is owned by Mrs. Elliott Roosevelt, who recently purchased it. Radio men with the President on his tour are: NBC, Carleton Smith, presidential announcer, and A. E. Johnson, Washington chief engineer, and Keith Williams of his staff; for CBS, Bob Trout cov- ered Marietta and Covington, with Charles Daly handling the rest of the announcing assignment, aided by Clyde Hunt, Washington chief engineer, and Stanford Rose, engi- neer. In making his bow as a presi- dential announcer, Daly was forced to ad lib 20 minutes at Oklahoma City while waiting for the Chief Executive to appear. DUCKS UNLIMITED. Winnipeg, has started sponsorship of talks by its officers and staff members on CIRC. Winnipeg; C.IRM, Regina. and C.IGX. Yorkton. The programs are heard Wednesday evenings in the interests of conservation of hunting facilities. Other Canadian stations may be added later. Dedication of Modern Plant by WGY Extols Notable Events in Radio History WGY's streamlined, modernistic studio building, the final unit in a half-million dollar modernization program of General Electric Co., was officially dedicated July 9 in a coast-to-coast Red Network broad- cast over NBC, which manages the Schenectady 50.000 watter. Two days of ceremonies were brought to a climax with the eve- nine program during which Owen D. Young, chairman of the board of General Electric, and Lenox R. Lohr, NBC president, spoke. Dr. Frank Black, NBC's musical direc- tor, came from New York to direct the augmented WGY house or- chestra. The soloists were Doris Doe, contralto, and Thomas Thorns, baritone. The Tune Twisters pre- sented two novelty numbers. One of the features of the pro- gram was a dramalogue WGY Through the Years, in the course of which a rapid recital was made of some of the Schenectady sta- tion's achievements in the last 16 years. Rosaline Greene, a WGY graduate, came back to her alma mater and took part in the drama- loerue which was directed by Rad- cliffe Hall and Waldo Pooler, the latter a WTAM production man who was formerly with WGY. Frank Singiser, Clyde Kittell, Louis Dean and William Fay, all former WGY announcers, also con- tributed to the proa-ram. Earlier, WGY offered a unique broadcast to the network. At 12:45 p. m. Giulio Marconi, son of the inventor, sent the Morse letter "S" from Rome, Italy. The signal was sent as part of a tribute to GugHelmo Marconi, commemorat- ing his success in receiving the first trans-Atlantic signal at Sig- nal Hill, St. John's. Newfoundland, on Dec. 9, 1901. Replicas of the original Marconi receiver and one of his earliest transmitters were exhibited by WGY. Dr. E. F. W. Alexanderson. consulting engineer of General Electric, sent greet- ings to Giulio Marconi, and the young man responded brieflv in acknowledging appreciation of the tribute to his father. Th° WGY players presented a brief dramatic sketch written around the Mar- coni trans-Atlantic reception. Prior to the broadcast, 2,000 Schenectady children joined in a picturesque car- nival parade un- der the sponsor- ship of the Sche- nectady Chamber of Commerce' in recognition of WGY's years of service as unof- ficial ambassador of the city. The children were ar- rayed in Mardi Gras costume. In addition national groups appeared in the costumes of Czechoslovakia. Poland, Norway and Italy. Many large papier mache giant heads added a touch of carnival to the parade. Friday afternoon WGY enter- tained newspapermen, advertising clients and agency men with a preview of the studio building and a visit to the South Schenectady transmitter plant. Mr. Hager Dunkel's FootballForecasts DICK DUNKEL, former Benton & Bowles time buyer, who re- signed recently to devote most of his time to his Football Forecast- ing System, has opened an office in New York City at 11 W. 42nd St. Transradio Press Service Inc., sole agent for Dunkel's System, has issued a 12-page promotional piece explaining the highly suc- cessful gridiron predictions per- fected by the former agency man. Atlantic Refining Co. has used Dunkel's service for the last three years and plans to use it in 1938. Sail on Normandie AMONG passengers on the 100th Atlantic crossing of the S. S. Nor- mandie, sailing from New York July 13, were William S. Paley, CBS president, and Mrs. Paley; Lawrence W. Lowman, CBS vice- president, and Mrs. Lowman; Clayland T. Morgan, NBC director of public relations, and Mrs. Mor- gan. NEW WRIGLEY SHOW OPENS FALL DRIVE WM. WRIGLEY JR. Co., Chicago (Doublemint) , on July 10 started The Laugh Liner, a half-hour Sunday evening variety show fea- turing Billy House on a CBS net- work of 112 stations. Originating in Chicago, the series will be aired 5:30-6 p. m. (CDST) and will in- clude the orchestra of Carl Hohen- garten with Jack Fulton, tenor. It is understood that the show has been signed for 52 weeks. The Scattergood Baines series (Wrigley's Spearmint gum) on July 4 moved from Hollywood to Chicago for five weekly quarter- hour programs on 30 CBS stations. Nineteen stations have been added to the seven CBS Pacific Coast sta- tions broadcasting the series and on July 18 four stations will can- cel while eight New England CBS stations will be added. The series is aired from 10:15-10:30 a. m., (CDST) with a rebroadcast at 2:30-2:45 p. m. On July 1 the Wrigley firm con- cluded sponsorship of Just Enter- tainment, a five-weekly quarter- hour variety show on 50 CBS sta- tions, but has retained an option on the 10-10:15 p. m., period and may return in the fall. As a merchandising tie-in with Scattergood Baines, local retailers of Wrigley's Spearmint gum are given elaborate "sponsorship cer- tificates" which indicate that they "are making this radio entertain- ment possible through serving the public by keeping Wrigley's gum well displayed." Local merchants are also wearing Wrigley lapel em- blems stating that they are "local Wrigley sponsors of Scattergood Baines". Agency for The Laugh Liner, which was written by Hugh Wed- lock and Howard Snyder, is Fran- ces Hopper, Chicago. Neisser- Meyerhoff, Chicago, is agency for the Scattergood Baines series. McDermott Leaves KFH C. B. McDERMOTT, has resigned as general manager of KFH, Wichita, Kan., and has returned to Chicago to manage his family estate of which he is executor. Mr. McDermott's successor at KFH has not been named. BROADCASTING • Broadcast Advertising July 15, 1938 • Page 29 Copyrights Considered At Annual IBU Session INTERNATIONAL Broadcasting Union, at its 14th annual summer session, concluded June 29 at Ou- chy, France, discussed broadcast- ing exploitation of authors' and ac- tors' rights and made plans for a fall meeting of a special commit- tee to consider the problem of in- ternational protection for artists, and to fight nonauthorized record- ing of broadcasts for public sale. The IBU technical committee also ordered preparation for the European broadcasting conference to be held in Switzerland in Feb- ruary, 1939, to revise the Lucerne plan governing the distribution of frequencies to European broadcast stations. Following the suggestion of the Cairo conference, the judi- cial committee chairman was in- structed to draw a memorandum pertaining to the shortwave broad- casting situation, anticipating a world conferenec . Copyright First Miller Project (Continued fr education project to which the NAB is pledged to contribute $83,- 000. Present at the executive commit- tee meetings in addition to Messrs. Miller and Ethridge were Philip G. Loucks, who served as special counsel during the NAB reorgani- zation siege; Frank M. Russell, NBC Washington vice-president; Herb Hollister, KANS, Wichita, and John Elmer, WCBM, Balti- more. Walter Damm, of WTMJ, Milwaukee, was kept away by an emergency, and Edwin M. Craig, WSM, Nashville, is in Europe. Meets Committee Heads At an afternoon session July 7 Mr. Miller and the committee con- ferred with NAB committee chair- men. Present were Mr. Rosen- baum; Harry C. Wilder, WSYR, Syracuse, chairman of the account- ing committee; John A. Kennedy, om Page 15) W C H S, Charleston, legislative chairman ; John V. L. Hogan, WQXR, New York, engineering chairman. Before arriving in Washington, Messrs. Miller and Ethridge held a luncheon meeting in New York June 30 with representatives of the major networks. Each network in turn pledged its support of the revitalized NAB and expressed confidence in the new organization and leadership. Copyright proved the major topic, and network spokesmen assured the NAB exec- utives that nothing would be done regarding contract extensions with ASCAP without industry knowl- edge and cooperation. The concen- sus was that the strengthened or- ganization is necessary for the in- dustry and that common agree- ment on all industry problems was desirable. For CBS, Edward Klau- THIS IS THE WHEAT KANSAS-GROWS THIS is the farmer who gets the cash From raising the wheat that Kansas grows. THIS is the cash that buys his needs — Clothing, luxuries, equipment, seeds. THIS is the station that farmers choose For weather, markets, amusement, news. They like WIBWs neighbor-to-neighbor way of talking and have confidence in its recommendations. They've proved this loyalty by buying WIBW advertised products in the past. Now, 839,770 Kansas farm homes are entering their second year of prosperity. Reach and sell this ready cash market by using the "most listened to" station in Kansas. Ben Ludy, Manager Represented by Represented by CAPPER PUBLICATIONS, INC. WALTER BIDDICK COMPANY New York — Detroit — Chicago Los Angeles — San Francisco Kansas City, Mo. — San Francisco Seattle ber, executive vice-president, em- phasized that a realistic approach is essential declaring that situa- tions might develop wherein indus- try agreement is not possible within the NAB. Present at the luncheon confei-ence were: For NBC — President Lenox R. Lohr; Vice-Presidents Frank E. Mason, A. L. Ashby and William S. Hedges; Clayland Morgan, di- rector of public relations, and Ed- ward F. McGrady, RCA vice-pres- ident for labor relations. For CBS — Mr. Klauber, and Vice-Presi- dents Paul W. Kesten and Harry C. Butcher, and Assistant to the President Frederic A. Willis. For MBS— Theodore C. Streibert, vice-president, and vice-president of WOR, and Fred Weber, general manager. Mr. Miller has taken a home in Washington. His family, compris- ing Mrs. Miller and four daugh- ters, will move to the Capital after a vacation at Cape Cod. The NAB president will make his debut in a public address in his new capacity on Aug. 18 when he will deliver the commencement address at Peabody College for Teachers, in Nashville. Court Procedure Coincident with President Mil- ler's pronouncement of an aggres- sive copyright program, activity continued unabated in other copy- right fields. ASCAP, through counsel, has announced its inten- tion of appealing from the June 28 opinion of the three-judge Fed- eral court in Tacoma, Wash., throwing out its petition for a temporary injunction on the ground that it had failed to make a showing that the value of the mat- ter in controversy exceeded $3,000, necessary for Federal jurisdiction. The merits of the Washington State law preventing ASCAP from doing business in the State unless it complies with the requirements for registering each composition and putting a price on it, were not discussed by the three-judge court. If the Supreme Court sustains the lower court on the jurisdic- tional question, then ASCAP's only recourse is back to the Washing- ton State courts. In Florida, where ASCAP was granted a temporary injunction in April restraining the State from making its anti-ASCAP law effec- tive, the proceeding has been re- opened. Argument was heard July 11 by the special three-judge court at Pensacola on the motion of the State that the court's previous action restricting the Attorney General from instituting any pros- ecutions under the Florida statute is now void. Judge G. Couper Gibbs, present Attorney General of Florida, contended that the in- junction issued against his pre- decessor, Carey D. Landis, became void with the latter's death, and should be vacated. Litigation brought by ASCAP against State laws is still pending in both Montana and Nebraska. A decision is expected momentarily in the former case with the NAB raising the same question, lack of jurisdiction, as was raised in Washington. Page 30 • July 15 1938 BROADCASTING • Broadcast Advertising 3bd market in THE WEST. KFBK SACRAMENTO SBC-Red & Blue K WG STOCKTON SBC-Red & Blue KM J FRESNO NBC-Red & Blue KERN BAKERSFIELD NBC-Red & Blue KOH RENO, NEVADA CBS INNER CALIFORNIA RADIO LISTENERS PREFER THEIR "HOME" STATIONS OVER ALL OTHER STATIONS COMBINED! c, ni;i(lc;isliug System. , CAPT. ARTHUR PRITCHARD, former director of WWL, New Or- leans, is now sales manager of AA7ague- spack, Pratt & Hogan, a New Orleans real estate firm. in February of 1935, he had in three months changed the call let- ters to KSFO and moved the stu- dios from a loft to the Russ Bldg. pent house. As vice-president and general manager of KSFO, he steadily improved the standing of the station until it became recog- nized as one of the outstanding in- dependents on the West Coast. Then a new pioneering idea was hatched. Lasky, in conjunction with Guy Earl and Naylor Rogers, then operating KNX, Hollywood, in Oc- tober, 1935, established the West- ern Network. This San Francisco- Hollywood combination booked suf- ficient business in two months to make the two-station network a paying proposition. It continued operation until CBS purchased KNX and added KSFO as its San Francisco affiliate and Northern California key station. Becoming affiliated with CBS in January, 1937, KSFO has climbed into a high-ranking place in the San Francisco Bay area. Septem- ber of 1937 saw the completion of the new KSFO 5000-watt modern transmitting plant and 400-foot tower, built at a cost of more than $125,000. Under his guidance the station in August establishes itself in new and elaborate studios and executive offices which have been erected in the Palace Hotel at a cost of approximately $250,000. Phil Lasky is one of the most likable men in the broadcasting in- dustry. His natural virtues of hard work and 24-hour attention to busi- ness are reflected in his well-knit JAMES JEAVELL, who resigned June 16 as dramatics director of WXYZ, j Detroit, has been named program di- | rector and production manager of AVAArJ, that city, succeeding Wynn AVright, who resigned to join the pro- duction staff of NBC in Chicago. Jewell and AVright take their new j posts Aug. 1. H. DUKE HANCOCK, assistant 1 manager of KGFJ, Los Angeles, is I recovering from a breakdown and is 1 expected to return to the station late | this month. JOHN SAMPLE, formerly of the I sales promotion staff of NBC, Chi- j cago, has been transferred to the local and spot sales section. W. E. ROBITSEK, formerly of KTOK, Oklahoma City, has joined WBBZ, Ponca City, Okla., as com- , mercial manager. GEORGE SUTHERLAND, formerly of WIP, Philadelphia, has joined AVSAR, Fall River, Mass., as com- mercial manager. ED FLYNN, formerly of E. Katz Agency, Detroit, has joined KOCY, Oklahoma City, as sales representa- I tive. THAD HORTON, member of the AVTAR, Norfolk, Va., sales staff, re- signed July 1 to take an executive post with the Norfolk Ford plant. J. W. PATE, manager of AVACO, AVaco, and KNOW, Austin, Tex., re- cently married Miss Gena Parr, of Alpine, Tex., and has moved to AVaco. GEORGE BARTON, of the sales staff of KMOX, St. Louis, is the fa- ther of a boy born July 5. RUSSELL BJORN, manager of KSRO, Santa Rosa, Cal., since its start a year ago, has resigned. CHARLES R. BROWN, Western di- vision sales promotion manager of NBC, San Francisco, and formerly sales promotion manager of Foster & Kleiser Co. (outdoor advertising), , will be transferred to the Hollywood i studios of NBC Sept. 1. GEORGE TITUS has been promoted . to commercial manager of CJRC, Winnipeg. organization and the high esteem in which he is held by those who know him. He is liked not only be- cause of his charming personal manner, but also because men and women working with him find him tolerant of their views. He is eager to hear new ideas and quick to adopt them if deemed feasible. Married in August, 1933, to Pearl Spillman of San Francisco, he admits with a naive blush of arresting frankness that she has been his greatest inspiration. He is sincere, too. They have one child, Paul Howard, born Nov. 6, 1936, who reigns supreme over the Lasky household in San Francisco's ex- clusive Marina district. Phil plays a good game of golf and is trying hard to master the art of horse- manship. He was commissioned an ensign in the U. S. Naval Reserve in February, 1931, promoted to lieutenant in 1936. He organized the Naval Communication Reserve in Utah, and from 1935 to 1938 was on the staff of the Twelfth Naval District's Communication Reserve Command, San Francisco. His work is his hobby; next to that comes photography and he's an ex- pert amateur movie cameraman. He has two great ambitions: One, to retire at the age of 55 and with Mrs. Lasky, tour the world; the other, to have a model farm, where, when weary of travel, they will re- tire. He is active in civic and fra- ternal affairs and in the San Fran- cisco Advertising Club of which he was 1937-38 radio departmental chairman. — D. G. BROADCASTING • Broadcast Advertising July 15, 1938 • Page 37 Prodigal as a politician is reputed to be by his opposition, you can't pry him loose from one sou of his own precious cam- paign fund unless he has proof that he'll get a thousand percent returns at the polls. Why don't you take a tip from the canny candidate? In California, for instance, DON LEE has at this writing, four aspiring Governors, two Attorney Generals, a Sen- ator and 0a sprinkling of smaller fry. An- other network has one Governor and one Senator . . . another is as innocent of poli- tics as a convent. You see, the boys know that votes at the August primaries will come from all over California. They can't afford to overlook the important sup- plementary cities. That's why they choose the 13 California DON LEE stations which get all the primary markets from within. And that's why you should vote for DON LEE. It's the people's choice1. D ON L E E BROADCASTING SYSTEM THE NATION'S GREATEST REGIONAL NETWORK LEWIS ALLEN WEISS, General Manager 1076 West Seventh St.. Los Angeles, Calif. Affiliated with Represented by MUTUAL JOHN BLAIR & CO. BEHIND BOB TROUT, CBS presidential and special events announcer, on July 4 married Catherine Crane, secretary to CBS Program Vice-President Bill Lewis, at Alexandria, Va. Ted Church, former WJSV program manager, was best man. Ann Gillis, WJSV pub- licity director, attended the bride. LARRY ROLLER, with W H K- WCLE, Cleveland, for 17 years, has been appointed educational director of United Broadcasting Co., accord- ing to H. K. Carpenter, UBC vice- president and general manager of WHK-WCLE. ROBERT REYNOLDS, account ex- ecutive of KMPC, Beverly Hills, Cal., has resigned to join the Detroit Lions professional football team. GEORGE A. TAGGART, program director of the Canadian Broadcast- ing Corp., returned early in July from England after studying radio methods there. He exchanged places with Lawrence Gilliam, of the British Broadcasting Corp., who spent six months with the CBC. GABRIEL HEATTER, heard five evenings a week on WOR, Newark, for Rogers Peet Co., New York, has cancelled vacation plans and on July 4 started broadcasting from his home in Freeport, L. I., where lines were in- stalled for him. His office and re- search staff and news machines have also been transferred to Freeport. IRA ASHLEY, formerly a program director and continuity writer for Wm. Esty & Co., New York, has joined CBS as a program director. ROBERT C. HARTMAN, formerly of Look Magazine, has been named assistant to Frank Rand, publicity director of CBS, Chicago, to replace Epes Sargent who has resigned to free lance. ALLEN STOUT, formerly of WHAS, Louisville, and WNOX, Knoxville, has^ joined the announcing staff of WKRC, Cincinnati. WAYNE ANDERS, formerly free- lancing in the Twin Cities has joined the announcing staff of KWNO, Win- ona, Minn. JOE GOTTLIEB, assistant program director of WCAU, Philadelphia, will marry Miss Sarah Madway this fall. ROCH ULMER, formerly of WMBH, Joplin, Mo., has joined the announc- ing staff of KTUL, Tulsa. GLEN LAW, news editor of KRNT- KSO, Des Moines, recently married Miss Florence Lukel, of Nashua, la. HAROLD SPARKS, formerly of KFXR, Oklahoma City, has joined WBBZ, Ponca City, Okla. LAYMAN CAMERON, formerly of WXYZ, Detroit, has joined KWK, St. Louis, as announcer. Lee Chesley, St. Louis reporter, has joined KWK as head of the news staff. BETTY ROBERTS, of the staff of WJBK, Detroit, has left with the Buchanan party for its annual trip to Alaska, after which she will tour women's clubs to fill speaking en- gagements. DOUG YOUNGBLOOD has returned to WRBL, Columbus, Ga. as m.c. of the daily Musical Clock program. He left WRBL to manage WFOR, Hat- tiesburg, Miss. BILL POOLE, program director of WGPC, Albany, Ga. now handles the Kellogg baseball broadcasts, replacing Bob Finch Jr., who has returned to St. Louis. Smoke Eaters ANNOUNCER Horace Hun- nicutt, WNOX, Knoxville, had reason for excitement while handling a remote mike describing dedication cere- monies of Knoxville's new soft-ball field the night of June 28. Chilhowee Park, amusement center directly across from the playing field, burst into flames. Hunnicutt and Kenneth Cox, operator strung the lead wire across the street, with volunteers holding it above the passing cars, and for 45 minutes gave a description of the $60,000 conflagration. Manager R. B. Westergaard sent Announc- ers Tys Terwey and Bob An- derson and others to the scene to aid in giving com- plete coverage. MARION DIXON, senior member of the sales staff of KGVO, Missoula, Mont., was appointed merchandising manager of the station by Manager Art Mosby July 1. CHRISTINE AMES, author of Black Empire and other stage shows, has written the weekly half-hour serial, The World's Greatest Story. being presented by Federal Theater of the Air on KFAC, Los Angeles. Royal Barrington directs the series. GEORGE MENARD, formerly of WROK, Rockford, has joined WLS, Chicago. Purv Pullen. formerly of WTAM, Cleveland, and WADC, Ak- ron, has also joined the WLS staff to conduct Trailer Tim, a juvenile serial. BEY DEAN, of the production staff of WIS. Columbia, S. C., and formerly with WHK, Cleveland, on July 15 joins WCKY, Cincinnati, as promo- tion manager, and production assis- tant to Mendell Jones. ARTHUR CASEY, production man- ager of KMOX, St. Louis, spoke on radio before the Civic Outdoor The- atre there July 6. RUSS HODGES, sportscaster of WIND. Chicago, rescued Jack Hur- dle, producer of Betty & Bob, from drowning when their power boat over- turned in Lake Michigan recently. ED CUNNINGHAM, night manager of NBC, Chicago, married Nellie Elizabeth Poling June 25. THOMAS J. DOLAN, who has been with NBC since 1932, has been pro- moted from assistant program trans- mission supervisor to supervisor. He succeeds Roy H. Holmes, resigned. PAUL WING, originator of the NBC Spelling Bee, on July 15 lectures to the students of the Wharf Theater dramatic school, Provincetown, Mass. CRAIG ROGERS has joined KDYL, Salt Lake City, as auxiliary an- nouncer. HAL BOCK, NBC western division publicity director, Hollywood, is visit- ing Pacific Northwest network sta- tions and newspapers. ROBERT LE MOND, production manager of KYA, San Francisco, married Helen Taylor of Hollywood July 2. CHARLES R. SMITH of NBC Hol- lywood maintenance department mar- ried Helen Ellison of Oakland. Cal. July 1. ROBERT C. HARNACK, KEHE, Los Angeles, sound effects man, is also writing continuity. FRAN HEYSER, program director of KMBC, Kansas City, is spending two weeks in Chicago on a combined business-vacation trip. Page 38 • July 15, 1938 BROADCASTING • Broadcast Advertising timed to click Progressive Advertisers, like Professional Photo- graphers, know that the setting is all - important to produce the best "picture". Progressive Advertisers know that Sales Strategy starts in the Summertime ! That is why to reach our "Friendly Family" of 2,500,000 Italo- Americans their campaigns are get- ting under way NOW ! With August and September broadcasts will come further — positive — proof that your Advertising Campaign has been "timed to click" with our "Friendly Family" who live with us daily! NEW YORK • 1000 WATTS PHILADELPHIA • 1000 WATTS NEW YORK • 5000 WATTS THE INTERNATIONAL BROADCASTING C (t THOMAS J. RILEY of NBG's New York press staff has been transferred to Boston, where he will have charge of special events and news broadcasts, succeeding Arthur Feldman, who is joining the network's New York an- nouncing staff. A. W. (Bill) JOHNSON, formerly national sales representative of WOWO, Fort Wayne, Ind., and KLZ, Denver, has joined Weintraub- Olenick, Hollywood publicity service. DAN TOBY, Hollywood fight an- nouncer, has been signed for a part in the 20th Century-Fox Film pro- duction, "Straight, Place and Show". W. L. STEVENS is now program di- rector of WBBZ, Ponca City, Okla. MILDRED B R U D E R , hostess of WGAR, Cleveland, and Carl George, WGAR production manager, along with Bette Lienhart, Elkhart, Ind., and Robert Kelley, WGAR announcer, have announced their engagements. GILBERT NEWSOME, announcer of WRTD, Richmond, Va., recently married Margaret Hickerson, WRTD hostess. GENE FORD, head of the produc- tion department of WHN, New York, has written a new song, "Night", which will be presented on the Ida Bailey Allen program. Mr. Ford wrote the song hit "Rain". WILLIAM CARD has resigned from the NBC international division, New York. ALVIN JOSEPHY JR. of the special events division of WOR, Newark, and Rosamund Eddy were to be married July 15. JOHN, CORCORAN, Philadelphia newspaperman, has joined the staff of WPEN, that city, as commentator. GORDON KAPSAR, musical direc- tor of WPTF, Raleigh, N. C, married Miss Ruth Blake, of Buffalo, N. Y. June 28. Reptiles at Random LOTS of fun for everyone was the Zoo Antics broadcast from the rattler cage at the Little Rock Zoo as KLRA had Superintendent W. R. Sprott holding the mike among the rattlers. But when two big reptiles slipped out into the corridor Rita White, announcer, was about to scurry when Mr. Sprott handed the mike to her while he went after his flee- ing reptiles, pausing long enough to conclude the pro- gram. J. LESTER MALLOY, formerly pub- licity director of KGGC, San Fran- cisco, recently was promoted to assis- tant production manager. Don Church has been named chief of the record department. BOB SANDSTROM of the traffic de- partment, NBC, San Francisco is re- covering from an appendectomy. JACK MEAKIN, NBC music con- ductor at San Francisco, has been named musical director of KSFO, San Francisco. Dick Aurandt was named staff organist at KSFO. CHARLES VANDA, CBS Pacific Coast program director, returned to Hollywood June 8 after six weeks in New York. DAN BOWERS, formerly of KGB, San Diego, Cal., and prior to that on the staff of KID, Idaho Falls, Id., has joined KGFJ, Los Angeles, as announcer. He succeeds Edward Row- land, resigned. JAMES B. McKIBBEN, who recent- ly joined KVEC, San Luis Obispo, Cal. as writer-announcer, has been made program director. HUBERT K. GAGOS, Western di- vision radio manager of United Press, with headquarters a t Sacramento, Cal., on July 3 married Miss Lucile West, formerly of the publicity office of Selznick-International Pictures, Hollywood, at San Mateo. MISS LEE VANDERVORT, secre- tary to Clarence B. Juneau, manager of KYA, San Francisco, is recover- ing from minor head injuries received recently when she was thrown from a horse. PAT KELLY, publicity director and continuity writer, and Claire Conerty, hostess at KFRC, San Francisco, re- cently announced their engagement. ROBERT W. LeMOND, production manager of KYA, San Francisco and Miss Helen Taylor of Los Angeles, were married July 2, at Los Angeles. LeMond was formerly publicity and special events director of KEHE, Los Angeles. CRANSTON CHAMBERLAIN, writer-producer at KFRC, San Fran- cisco is the father of a girl born June 28. LOUIS LaHAYE, of WICC, Bridge- port, Conn., married Ann Matus June 18. GEORGE CROWELL, formerly of WMAS, Springfield, Mass., has joined WORL, Boston, replacing Dick Bates, program director, now at WGAN, Portland, Me. DAVID HEENAN, press representa- tive of Raymond R. Morgan Co., Hollywood, is in the Veterans Hos- pital, Los Angeles, recuperating from a breakdown. BOB GOLDMAN has joined KGGC, San Francisco for the summer. CHARLES MICHELSON, of Michel- son & Sternberg, New York, trans- cription representative, is recuperat- ing from a nervous breakdown at Saranac Lake, N. Y. On IT1AY 9TH.1938 l6oa T£L£PHON£S SA/D: 'w CLEAR. CHANNEL 800 KILOCYCLES 25 0 WATTS We asked 2000 people, "What is your favorite daytime station?". 1600 or 80 % said, "WTBO". Which proves that network stations regardless of power do not serve this area consistently— and emphasizes the fact that WTBO is a MUST medium for National Advertisers! I NATIONAL REPRESENTATIVES *• JOSEPH H . AAc Gl LLVR.A I ww^mwn arm I HI-YO, SILVER!, theme of The Lone Ranger, standout serial orig- inated by WXYZ, is being pro- duced by Charles D. Livingstone, recently named director of dra- matics of the Detroit station by H. Allen Campbell, general man- ager. He succeeds James Jewell, resigned, and will have charge of all dramatic programs originating at WXYZ, including The Lone Ranger and The Green Hornet. Succeeding Mr. Livingstone as as- sistant dramatic director, a post he held for four years, is Tom Dougall, writer and assistant direc- tor, also a WXYZ staff member for four years. Frederick W. Warnke FREDERICK W. (Fritz) WARNKE, pianist and composer, who was a member of the Bank of America's House of Melody or- chestra at KFRC, San Francisco, died suddenly June 29. For a num- ber of years he was on the NBC staff in San Francisco. He was the composer of numerous orches- tral works, songs, piano and choral numbers. Miss Neyman Weds FANNEY NEYMAN, FCC attor- ney specializing in appellate work, was married July 2 to Dr. Philip Litvin, Washington physician. They are honeymooning in Canada. Mrs. Litvin is expected back to her of- fice in latter July. m __. SAN JOSE If CALIFORNIA Prunes and Apricots are harvested — Canneries are running. Business is GOOD in Santa Clara County. Use KQW to sell California's 5th Radio Market. 42,960 Radio Homes 1 Radio Station Full Mutual Don Lee Network Schedule Representatives John Blair & Company Page 40 • July 15, 1938 BROADCASTING • Broadcast Advertising RCA Research is the Basis of Radio in the Home! Today's magnificent reception has been developed by years of patient work in RCA Laboratories Most of us can recall the early crystal sets, when the marvel of hearing music by wireless first startled the world. Poorquality of reception was offset bv the wonder of the achievement. A \ ear before these crude receivers came into public use RCA had already established a laboratorv for developing radio reception for the home. From this humble beginning great things have come. Todav, hundreds of trained RCA engineers devote their time to this work. Research in RCA laboratories has produced, or inspired, virtually all important advances in the quality of home receiving instruments. An all-inclusive business Similarly, swift, direct radio communication with 43 foreign nations, and with ships at sea, is a result of RCA research. Other results in- clude revolutionary improvements in the re- cording and reproduction of sound on records and motion picture films; indispensable new aids to police and aviation, to science and in- dustrv. And, thanks to vears of unremitting studv bv RCA engineers, the new arts of tele- vision and facsimile now give promise of ren- dering important public services. The Radio Corporation of America has in- vested millions of dollars in research to make radio — and the by-products of radio — more efficient and more economical, and to give to the United States, in every phase of radio de- velopment, undisputed world leadership. • Scene in RCA laboratory as engineer operates control board of device for recording tone quality of radio re- ceiving instruments. This is but one of the many in- tricate pieces of equipment used in developing the fine quality of RCA Victor radios. Listen to the Magic Key of RCA, presented every Sunday, 2 to J p. m., E. D. S. T., over NBC Blue Network Radio Corporation of America RADIO CITY, N. Y. RCA MANUFACTURING CO., INC. RCA INSTITUTES, INC. RCA COMMUNICATIONS, INC. RADIO MARINE CORPORATION OF AMERICA NATIONAL BROADCASTING COMPANY BROADCASTING • Broadcast Advertising July 15, 1938 • Page 41 — because we Erect our own radiators . ♦ . . LINGO saves you time and money! The single responsibil- ity of construction and erection assures 100% satisfaction and service. ^ For uninterrupted service under the most severe conditions, Lingo Ver- tical Tubular Steel Radiators give new confidence in stability and dependability. Lingo not only constructs but ERECTS every Radiator — we actually "see the whole job through". This service assures prompt- ness of delivery and saves you the annoy- ance of dealing with two or more contrac- tors— thus saving you the added cost that such a procedure makes necessary. If you are planning an installation this Summer, we can offer you immediate con- struction and erection service. There are no delays or disappointments. We can truthfully say that in all our 40 years in business we have never disappointed a customer by failing to give the service we take so much pride in offering. Write today for Free Folder — "New Standards for Vertical Radiators" Every station manager and engineer will be in- terested in this story of antenna efficiency and economy. Write for your copy today and be sure to STATE LOCATION, FREQUENCY AND POWER OF STATION. John E. Lingo & Son, Inc. Dept. 7 Camden, N. J. LINGO VERTIC A Quaking Meter AN UNWELCOME and un- heralded eai'th shock caused KYA Chief Engineer Paul Schulz no little concern re- cently while he was in the midst of adjusting the noise meter on the station's 5,000 watt transmitter. He had the adjustment just about in place, when the ground be- neath his feet began to sway. The slight shock undid all the tedious adjusting work Schulz had accomplished and he was forced to begin all over again. The earthquake was recorded on the station's log. University Thanks WJR For Gift of Equipment REGENTS of the University of Michigan in their last meeting of the year acknowledged receipt of radio equipment valued at $7,500 from WJR, Detroit. At the same time Prof. Waldo Abbot, director of broadcasting at the University, placed a value of $39,000 on gratis time for more than 200 programs broadcast direct from the campus through WJR. The equipment in the Ann Arbor campus studios makes the plant one of the best in the country. The studios are used for classes in radio technique as well as for broadcasting. WJR studios in De- troit are also used two nights a week for radio classes conducted by the Extension Department. Uni- versity of Michigan educational programs have been broadcast by WJR since 1925. Director Abbot advised the regents that the WJR management had exercised no cen- sorship and had not even protested when speakers from the medical and dental departments had com- mented adversely on products us- ing commercial time on the station. KWTO NBC Alternate KWTO, Springfield, Mo., owned by the operators of KGBX, regular NBC Springfield outlet available to either of the southwestern groups, has been made an alternate outlet on an availability basis. The sta- tion has power of 5,000 watts and operates daytime only. RADIATORS In Connecticut Use WDRC! Columbia Broadcasting System's recent survey shows WDRC has a regular listening audience in 23 dense- ly populated counties in M'hich the radio population is 4.782,460. Tell these prospects about vour product ! BASIC STATION OF COLUMBIA BROADCASTING SYSTEM National Representatives INTERNATIONAL RADIO SALES Ut the CONTROL ROOM RICHARD R. STODDARD. NBC New York engineer, on leave, is ra- dio operator on board the Howa rd Hughes plane bound on a round the world flight. WILLIS O. FREITAG, chief engi- neer of KRKD. Los Angeles and Ruth A. Pritchard, assistant public- ity director of the station, were mar- ried at La Canada, Cal., June 26. CHARLES M. GARRETT has joined KRKD. Los Angeles, as transmitter relief technician. MORRIS M. MING has been pro- moted to chief engineer of KFRO. Longview, Tex., succeeding Ed Rum- pas, who resigned to join KELD, El Dorado. Ark. Joseph Beaurs. for- merly of KOA. Denver, has joined KFRO as announcer-engineer. J. H. PLATZ. NBC Chicago control supervisor, was in Hollywood in early June to confer with A. H. Saxton, the network's western division engi- neer. ERNIE RICCA, sound effects en- gineer of WWJ, Detroit, recently be- gan a series of lectures on sound for members of Wayne University's Broadcasting Guild. FRANK MURPHREE. engineer of WSGN, Birmingham, was married re- cently. ANGUS BLOW, engineer, recently left WICC. Bridgeport, Conn. RICHARD KELLY, engineer of WICC. Bridgeport. Conn., married Muriel Minogue June 21. BOB HAIGH. transmitter engineer of KFRU. Columbia. Mo. married Marjorie Hitchings June 18, at Lake- field, Minn. WES CRAIG, technician, formerly with KGGC. San Francisco. ha*s joined the KYA "Oakland studio staff as vacation-relief operator. EARLE TRAYIS. chief engineer of KVEC. San Luis Obispo. Cal. is the father of a boy born June 28. CAL APPLEGATE. KFWB. Holly- wood technician, and Augusta Biel- enberg. were married at Bakersfield. Cal. July 8. Join NBC Video Staff TO OPERATE the television expo- sition through which NBC plans to give the public a chance to observe for itself the status of sight broad- casting, four engineers have been added to NBC's television staff. They are T. D. Christian, trans- ferred from NBC's maintenance group; E. B. Berglund, of the RCA television staff; Frank J. Somers, formerly with Farnsworth Tele- vision, and A. D. Smith, who comes from RCA Radiotron Co., where he worked on Iconscopes, Kine- scopes and projection tubes. These four men are now being trained in NBC's laboratories to familiarize them with the equipment and oper- ating methods, so that they will be prepared to man the television demonstration when it is opened to the public next month. W. G. H. FINCH, former assistant chief engineer of the FCC and now president of the Finch Telecommuni- cations Laboratories Inc., New York, has been granted U. S. Patent 2,123,- 721 on a new simplified gaseous type of facsimile recording tube. Page 42 • July 15 1938 BROADCASTING • Broadcast Advertising display advertising IN THIS SEASON of sun tan, tennis and streamlined beauties, display advertising is the thing. To the station manager, this means display advertising in Broadcasting. Why? Because summer is the season for planning fall schedules. During sweltering July, Au- gust and September campaigns are created, markets examined, stations selected. Because display advertising in Broadcasting brings your message face to face with the thousands of important agency executives and national advertisers you need to reach. Because busy schedule-makers who can't take time to see time sellers do take time to read the magazine of the radio advertising industry . . . and your advertising story. Because a single new national account pays for your full year's display schedule. Tell your story in Broadcasting! BROADCASTING "•roadcast idvertisingr story means more time the Ku&ine&A of BROADCASTING STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements KDKA, Pittsburgh Railway Express Co., New York, 6 weekly sa thru Caples Co., N. Y. Air Conditioning & Training Corp., Youngstown, weekly t, thru Na- tional Classified Adv. Agency, Youngstown. Dodge Bros. Corp., New York, 2 daily sa, thru RuthraufE & Ryan, N. Y. Frozen Desserts, Chicago, 6 weekly sa, thru Stack-Goble Adv. Co., Chicago. B. T. Babbitt, Columbus (lye), sa series, thru Blackett-Sample-Hum- mert, Chicago. Firestone Tire & Rubber Co., Akron, 2 weekly t, thru Sweeney & James, Cleveland. KFOX, Long Beach, Cal. Christian American Crusade, Los An- geles (religious), 6 sp weekly, thru Uhl Service, Los Angeles. Lyon Van & Storage Co., Los Angeles (moving & storage), 2 t weekly, thru Chas. H. Mayne Co., Los An- geles. Hancock Oil Co. of Cal., Long Beach, Cal., 7 sp weekly, direct. Westinghouse Electric Co., Long Beach, 5 sp weekly, thru Mayers Co., Los Angeles. KSO, KRNT, WMT, Iowa Associated Serum Producers, Omaha (hog remedy), sa series, thru Fair- all & Co., Des Moines. Continental Baking Co., New York, 105 sa, thru Benton & Bowles, N. Y. Dermalab Inc., Chicago (Glist sham- poo), sa series, thru J. Walter Thompson Co., Chicago. Lydia Pinkham Medicine Co., Lynn, Mass., 3 weekly t, thru Erwin, Wasey & Co., N. Y. KNX, Hollywood Brown & Williamson Tobacco Corp., Louisville, (Aval on cigarettes), weekly t, thru Russell M. Seeds Co. Chicago. Nassour Bros., Los Angeles (cosmet- ics), weekly sp, thru Alvin Wilder, Adv., Los Angeles. O'Keefe & Merritt Co., Los Angeles (stoves, ice boxes), weekly sa, thru Richard B. Atchison, Adv., Los Vngeles. KSFO, San Francisco Bristol-Myers Co., New York. (Mum) 15 ta weekly, thru Pedlar & Ryan. N. Y. California Baking Co., San Francis- co (Holsum Bread) 3 sp weekly, thru Leon Livingston Agency, San Francisco. KFYR, Bismarck, N. D. Yaegers Furs, Brandon, Manitoba, sa series, direct. Carter Medicine Co., New York, 10 weekly sa, thru Street & Finney, N. Y. Midwest Lumber Co., Minot, N. D., sa series, direct. WTMJ, Milwaukee Johns-Manville Corp., New York, 182 t, thru J. Walter Thompson Co., N. Y. Continental Baking Co., New York, 39 t, thru Benton & Bowles, N. Y. KHJ, Los Angeles A. H. Lewis Medicine Co., St. Louis (Turns), 6 weekly ta, thru H. W. Kastor & Sons Adv. Co., Chicago. Grove Laboratories, St. Louis (pro- prietary), 5 weekly sa, thru Stack- Goble Adv. Agency, Chicago. Western Stopper Co., San Francisco (bottle stoppers), 3 weekly sp, thru Gerth-Knollin Adv. Agency, San Francisco. First Federal Savings & Loan Assn., Beverly Hills, Cal. (finance) 5 weekly sp, thru Elwood J. Robin- son, Los Angeles. KGO, San Francisco Railway Express Agency, New York, 6 sa weekly, thru Caples Co., N. Y. Rio Grande Valley Citrus Exchange, Weslaco, Tex. (grapefruit juice), 3 ta weekly, thru Leche & Leche, Dal- las. General Cigar Co., New York (Wm. Penn cigars), 5 ta weekly, thru H. W. Kastor & Sons, N. Y. WHN, New York Railway Express Agency, New York, sa, 26 weeks, thru the Caples Co., N. Y. Home Diathermy Co., New York, daily sp, direct. Chafeen Laboratories, New York (baby cream), 6 sp weekly, thru Glicksman Adv. Agency, N. Y. Community Opticians, Brooklyn, 5 sp weekly, thru Commonwealth Adv. Agency, Boston. CKGB, Timmins, Ont. Stanfields Ltd., Toronto (underwear), daily sa, thru Richardson & Mc- Donald, Toronto. Sunlight Soap Co., Toronto, daily sa, thru J. J. Gibbons, Toronto. Ogilvie Flour Mills, Montreal, 2 sp weekly, thru J. J. Gibbons, To- ronto. Industrial Training Corp., Chicago, 2 t weekly, thru James R. Lunke & Associates, Chicago. J. C. Eno Ltd., Toronto, daily sp, thru Tandy Adv., Toronto. Imperial Tobacco Co., Toronto (Sweet Caporal), 5 t weekly, thru Whitehall Broadcasting, Montreal. CFRB, Toronto Imperial Tobacco Sales Co. of Can- ada, Montreal (cigarettes) 5 t weekly, thru Whitehall Broadcast- ing, Montreal. Dominion Linseed Oil, Toronto (soya flour and bread) weekly sp, thru R. C. Smith & Son, Toronto. Gilson Mfg. Co., Guelph, Ont. (air conditioning), weekly sp, thru R. C, Smith & Son, Toronto. Bristol Co. of Canada, Toronto, (Ipana), 5 sp, weekly thru Ron- alds Adv. Agency, Montreal. St. Lawrence Starch Co., Port Credit. 6 sp, weekly thru McConnell, Bax- ter & Eastman, Toronto. KQW, San Jose Apricot Pro-Rate Committee, San Jose, Cal., weekly sp and sa, di- rect. NO SOFTIES are the solt-baU piayers ot rmsa s stations KVOO and KTUL. Latest reports are that KTUL's CBS-ers lead 4 to 2 in the championship competition. In the top picture showing KTUL's team are (standing back row 1 to r) : Erv Lewis, Ray Crump, Leo Twardy, Tulsa Oiler pitcher, umpire; Bob Dennis, Eddie Gallaher, Louis Gelfand, John Esau, Walter Cox. Front row: Wade Hamilton, Bob Linn, bat boy, Ken Linn, Mary Mosher (receptionist). Lower front row: Alton Hart, his son Bobby, and John Harrison. Tot in front is Patsy Cox, Mascot. Lower picture shows KVOO team. Front row: Hillis Bell, Howard Ham- ilton, Eddie Coontz, Toby Nevius and Ernest Frisco. Back row: Ed Coat- ney, Trafton Robertson, Ken Brown, Jack Mitchell, Rowdy Wright and Bill Werner. Not shown are Jay Crumm Clark, McAnally, Willard Egolf. WOR, Newark Pinex Co., Fort Wayne, Ind. < cough syrup ) , 6 sp weekly, thru Russell M. Seeds Co., Chicago. Johns-Manville Corp., New York, 2 t weekly ; after Sept. 19, 4 t weekly, thru J. Walter Thompson Co., N. Y. V. La Rosa & Son, New York (maca- roni) , weekly sp, thru Commercial Radio Service, N. Y. California Fruit Growers Exchange. Los Angeles ( Sunkist oranges ) , weekly t, through Lord & Thomas, Los Angeles. Julius Grossman Shoes, New York, weekly sp, through Sterling Adv. Agency, N. Y. KHJ, Los Angeles Beaumont Laboratories, St. Louis (cold tablets), 5 ta weekly, thru H. W. Kastor & Sons Adv. Co., Chicago. Williamson Candy Co., Chicago (Oh Henry candy bars), 6 ta weekly, thru John H. Dunham Co., Chi- cago. Bauer & Black, Chicago (Blue Jay corn plaster). 6 sa weekly, thru RuthraufE & .Ryan, N. Y. Golden State Co., San Francisco (Popsicle), 3 sa weekly, thru N. W. Ayer & Son, San Francisco. KYA, San Francisco Royal Typewriter Co., San Francisco office (typewriters) 5 weekly sa, direct. White Laboratories, New York (Fee- namint) 20 weekly sa, William Esty & Co., N. Y. Southern Pacific Co., San Francisco (transportation) weekly sa, thru Lord & Thomas. San Francisco. Guaranty Union Life Insurance Co., Los Angeles (life insurance), 2 weekly sa, thru Allied Adv. Agen- cies, San Francisco. KFI, Los Angeles O'Keefe & Merritt Co., Los Angeles (stoves & refrigerators), 3 weekly sp, thru Richard B. Atchison, Los Angeles. North American Accident Insurance Co., Newark (insurance), 2 weekly sp, thru Franklin Bruck Adv. Corp., N. Y. WNEW, New York General Supply Co., New York (elec- trical appliances), 4 sp weekly, 13 weeks, thru Scheer Adv. Agency, Newark. Carter Medicine Co., New York, 10 sa weekly, 52 weeks, thru Street & Finney, N. Y. Madison Personal Loan Co.. New York, 6 sp weekly, thru Klinger Adv. Corp., N. Y. New York State Milk Publicity Bu- reau, Albany, 5 sa weekly. 30 weeks, thru J. M. Mathes, N. Y. CFAR, Flin Flon, Manitoba Imperial Tobacco Co., Montreal (Sweet Caporal), 5 weekly t, thru Whitehall Bcstg., Montreal. WMCA, New York Christian Science Radio Committee of Greater New York, weekly sp, monthly sp, direct. WKRC, Cincinnati Procter & Gamble Co., Cincinnati (Camay), 13- week sa series, thru Pedlar & Ryan, N. Y. WGN, Chicago Sunkist Oranges, Los Angeles, weekly t, thru Lord & Thomas, Los An- geles. CKNX, Wingham Canadian National Carbon Co., To- ronto (Eveready batteries), 156 ta, thru Clark Locke, Toronto. Imperial Tobacco Co., Montreal (Sweet Caporal), 5 weekly t, thru Whitehall Bcstg., Montreal. National Fertilizers, Ingersoll. Ont., 3 weekly sa, thru Ardiel Adv. Agency, Oakville, Ont. Page 44 • July 15, 1938 BROADCASTING • Broadcast Advertising AMERICAN STOVE Co.. Cleveland < Magic Chef gas ranges I , for which BBDO. New York, placed a series of weekly WBS transcriptions. Food Secrets of Hollywood Stars, has ap- pointed the agency to direct its ad- vertising, effective Jan. 1, 1939. The disc series began April 29 and runs until July 22. BALLARD & BALLARD Co., Lou- isville, is planning an NBC series to advertise its OvenReady Biscuits, and not cattle and poultry feeds, as erroneously stated in Broadcasting. July 1, according to Henri. Hurst & McDonald. Chicago, who handle the account. NASSOUR BROS.. Los Angeles (oil shampoo), after a brief test, on July 14 started weekly participation in the quarter-hour Woman's Forum on KNX. Hollywood, for eight weeks. Firm is planning an extensive fall radio campaign to advertise its vari- ous products. Agency is Alvin Wilder Adv.. Los Angeles. LLYOD K. HILLMAN, Los Angeles i auto financing), thru Allied Adv. Agencies, that city, is using a sis weekly quarter-hour news program ou KYA. San Francisco, supplementing it with four spot announcements daUy. Firm is also using three spot an- nouncements daily on KIEV. Glen- dale, Cal. and KFAC. Los Angeles. VOCATIONAL SERVICE. Glendale. Cal. (representative of trade schools), thru R. H. Alber Co.. Los Angeles, is planning an extensive spot fall campaign. Si "HWABACHER-FREY Co., Los Angeles (stationery supplies), is us- ing 14 weekly spot announcements on KH.T and KMTR. and seven weekly on KNX. List of Southern California stations will be increased. Agency is W. Austin Campbell Co.. Los Angeles. GUARANTY Union Life Insurance Co.. Beverly Hills. Cal. (insurance), a heavy user of radio, on July 12 start- ed a test campaign on 12 Don Lee network stations, using weekly par- ticipation in yorman Xesbitt's Morn- ing Xeics program. Firm sponsors a total of IS quarter-hours per week on KFWB. Hollywood, using news, musical and commentary programs. In addition. Guaranty Life has a daily quarter hour news broadcast on KGFJ. Los Angeles and a similar ten minute program, six times weeklv. on KFOX. Long Beach, Cal. Stodef Adv. Agency, Los Angeles, has the account. CALAVO GROWERS of California. Los Angeles (avocados), is consider- ing spot radio along with other media in an extensive fall campaign. Agency is Lord & Thomas, Los Angeles. TEN spot announcements for Tem- pletons Ltd.. Toronto, (proprietary) to be placed over 10 Canadian sta- tions have been recorded by Associ- ated Broadcasting Co., Toronto. •Dog Bites Man' TWO LOCAL unions of fur- niture workers and uphol- sterers at Tacoma, Wash., are sponsoring a weekly quarter-hour and several five- minute spots on KMO, Taco- ma, to stimulate business for their employers. Raising funds by assessing members, the unions pay for the broadcasts and offer weekly prizes and a grand prize $125 davenport- chair set in a slogan contest. I. LEWIS Cigar Co.. Newark, has added to its schedule of two baseball broadcasts a day on WINS. New York, a special five-minute program of baseball scores every Sunday at 0 :10 p. m. Agency is Milton I. Lewis, New York. SACHS QUALITY Furniture Store, New York, has started Romance of Dan XH laboratories are open to licensed broadcasters for demonstra- tion, by appointment. Call Plaza 5-6570. FINCH TELECOMMUNICATIONS LABORATORIES, INC. 37 West 57th Street New York Citv KSPQCU Spell "perquisite:" Kids spell words like that on our bee for Marco Dog Food. KSFO delivers things like that. Know what it means? KSFO will show you. No KSFOcussing: Clients don't swear at us for bawling up transcriptions. Our Automatic Triple Check prevents misses and duplications. Marked copy: That's what we send you. And you're marked for cooper- ation from grocery, drug outlets when monthly lists of KSFO advertisers reach them. Delegate at large: Attention of con- ventioneers is KSFOcussed by such displays as this advertisers' tie-in at a pharmacy gathering. The arrow below points with pride. KSFO "THE AUDIENCE STATION" SAN FRANCISCO KSFO-Russ Building, San Francisco 560 KC . . . 5000W day . . . 1000W night PHILIP G. LASKY, General Manager National Representative: FREE & PETERS, Incorporated COLUMBIA BROADCASTING SYSTEM BROADCASTING • Broadcast Advertising July 15, 1938 • Page 45 cr RAY N ET C&adxo GHaiion ) 1 Like traveling on the beam-this company since 1932 has followed one course. It has directed its full "time to selling the stations it represents— no others. Its policy is to do this one job superlatively well. c o P A I Y jforesenlaiives fvxAl PROGRAMS If you are thinking about JEWISH ADVERTISING Think of WLTH • NEW YORK Jewish Market Merchandising Information Service FIRST STREET broadcast lim- ited solely to questions on food and food tastes is aired week- ly over KSTP, St. Paul, with Bee Baxter, conductor of the daily Household Forum, in charge. Con- ducted in a breezy, informal style, the program features questions about the problems of left-overs, hash-house terminology, favorite recipes and foods. Broadcasts orig- inate from street corners, alternat- ing between Minneapolis and St. Paul. Names Make Money OFFERING cash prizes for nam- ing its Program With No Name, WIS, Columbia, S. C, also awards theater passes to all contestants in a studio "scrambled proverbs" quiz as well as cash prizes for the winners. Drama of the Past A RADIO SERIES of dramatic tales, Our Yesterdays, depicting the Fort Wayne community from pioneer and Indian days, is being presented by Bessie Keeran Rob- erts, local news woman and fea- ture writer, over WOWO, Fort Wayne, Tuesday evenings. Authen- tic word-of -mouth stories of men and women whose forebears were founders of Fort Wayne are pre- sented. Farm News in a Nutshell An End to Wire Trouble TO AVOID burned out telephone terminals, WMT, Cedar Rapids- Waterloo, la., calls listeners for answers to its Radio Riddles rather than encouraging them to call in with correct solutions. Under the reversed procedure, listeners leave their phone numbers at one of the sponsor's stores, Benne Alter draws number from a hat, reads a ques- tion and then goes through the numbers until he finds someone with the correct answer. Correct solutions win a quart of ice cream. 700,000th visitor to the WLS Na- tional Barn Dance, staged in the Eighth St. Theatre, Chicago, be- fore a paid audience, was given a console radio by Glenn Snyder (right), WLS manager. Sunday Dancers A NEW series, Who's Dancing To- night, is being presented Sunday nights on KPO, San Francisco. The feature is sponsored by Joseph Magnin Co., San Francisco wo- men's apparel shop. Gene Clark takes the microphone on the dance floor of the Hotel St. Francis, where he conducts an announcer's contest, with the dancers the par- ticipants. A pair of silk hose is given each contestant, with the winner getting an order for three additional pair at the end of the broadcast. Account is placed through Emil Brisacher & Staff, San Francisco. * * * The Mars Viewpoint MARIONDI, a mythical man from Mars, and answers to sports queries feature the two newest pro- grams of WLW-WSAI, Cincinnati. Man of Mars, serial written by W. Ray Wilson, tells the experiences of the Mars-man on earth, using sound effects developed by Don Winget Jr., WLW chief sound tech- nician. Dick Bray's Question Box, on WSAI, thrice-weekly answers questions of sports fans. * * * Air-Cooled Girls DURING the hot weather WIND, Chicago, has started a novel man- on-street series called Between Us Girls from the air-cooled lobby of a loop theatre. Kay Kennedy, for- merly of WTMJ, Milwaukee, con- ducts the program, a thrice-weekly morning interview series. An ice cream company is sponsoring the show. * * * To Guide Youths IN COOPERATION with Young America, youth magazine, CBS on July 8 started So You Want to Be . . . , a weekly program devoted to the suggestion of possible ca- reers for young people. Only tamh*? 1 THOUGHT IT WAS CHICAGO/ Fargo stores, and Fargo businesses, are just as modern and as big, as those found in many cities of much larger size! Why? Because Fargo is the shopping center of the entire Red River Valley — one of the country's richest farming sections — home of more than one million prosperous people. And WD AY in Fargo, is the ONLY station that's heard throughout the whole Red River Valley — t?he best ad- vertising medium between Minneapolis and the coast! May we tell you more? WDAY, inc. — D N. B. C. Affiliated with the Fargo Forum FARGO N. D. FREE and PETERS, INC. NATIONAL REPRESENTATIVES 940 KILOCYCLES Sooo WATTS DAY looo WATTS NIGHT A COMPLETE market summary at Unhitchin' Time, new daily hill- billy feature of KFRU, Columbia, Mo., carries condensed summaries of farm prices, trends and com- parisons. The 6:30 p. m. program gives Missouri farmers a compre- hensive survey of the markets at a time when they can listen con- veniently. * * # Loves of Listeners GAINING enough listener support to warrant a place on an early eve- ning spot, My Romance of KGVO, Missoula, Mont., dramatizes real life romances taken from letters submitted by listeners. Cash awards are made for prize-winning letters. Jimmy Barber, KGVO pro- duction manager, writes and di- rects the feature. * * * Cookery Questions AUDIENCE participation in the Kitchen Kwiz program of KGVO, Missoula, Mont., is right from the listener's own loudspeaker. Ques- tions about cooking and food are propounded, with listeners writing the answers and submitting them the following day. The sponsor, a food retailer, gives prizes for best answers. Question technique is mixed with true-or-false routine. * * * Jam From Jelly Joints IN COLUMBIA, Mo., where Mis- souri U. students call it "jellying" when they sip a drink and talk, KFRU will start in September with pickups from "jelly joints," where some 7,000 students eat and dance. KFRU is preparing market and sales data for submission to prospective sponsors. WWNC ASHEVILLE,N.C. Full Time NBC Affiliate 1000 Watts MILLIONS of DOLLARS — are being spent by tourists in the Asheville area the next two months. One of America's great summer markets, this . . . and WWNC offers you the sole blanket radio coverage ! Let's get your schedules going ■ — im mediately ! Page 48 • July 15, 1938 BROADCASTING • Broadcast Advertising Away With Anchors PASSENGER interviews, ship- board dance music, and other boat entertainment are carried on An- chors Aiveigh With Jerry O'Leary of WORL, Boston, five days a week. Under sponsorship of the Eastern Steamship Co. and Com- munity Opticians, Jerry O'Leary boards New York-bound boats in the harbor before sailing, starts the broadcast with two toots of the boat whistle and gets down to mat- ters on deck. * * * Hole-in-One on KSD A WEEKLY half-hour of inter- views and stroke-by-stroke descrip- tions are carried by KSD, St. Louis, on the Hole-in-one Golf Tournament sponsored bv Pepsi- Cola Co. through Wesley K. Nash Adv. Agency. Contestants meet at a local driving tee, compete in qualifying rounds for a place among the ten finalists in Friday night matches, which are recorded and broadcast next day, giving con- testants a chance to hear them- selves on the air. Cash and mer- chandise prizes go to winners each week. * * * Grab Bag Bee NEW wrinkle in spelling bees is that on WLS, Chicago, which fea- tures "Grab Bag March" on its Saturday morning spelling bee series for children. The "march" is played at the end of the pro- gram and the kids closest to the mike when the music stops draw words from a box and win 50c if they spell them correctly. Only losers can participate in the grab bag and winners of the main spell- down are given cash prizes of $5, $3, and $1. Announcer Don Kelley conducts the show with Howard Peterson at the organ. * * * The Royal Salute THE Early Bird Club of CKCL, Toronto, conducted by Slim Freckleton, devotes Thursday mornings from 7:45 to 8:45 to warning motorists as they drive to business on one of Toronto's bus- iest streets, of traffic problems and safety aids. Toronto traffic officers cooperate. When CKCL asks for the royal salute, motorists for blocks either side of the remote con- trol stand sound their horns, at- testing to the fact that they are listening to the program. The spon- sor is James Lumbers Co., Toron- to, largest Canadian chain grocers. THEY'RE TUNING IN WATL IN ATLANTA \0 1 HAROLD V. HOUGH, manager of WBAP, Fort Worth, wears the hat and humorizes on WBAP's weekly Thirty Minutes Behind the Walls sustainer broadcast from 100-year-old Huntsville penitenti- ary. The program, presented en- tirely by inmates of the Texas prison, takes listeners into death row and among the cells for inter- views with prisoners. Warden Lewis E. Lawes has praised the series, which recently passed the 15-program mark. * * * Money for Boners COMPLETE with a wigged and robed judge and defendants dressed in prison stripes, The Announcers' Court, weekly audience feature of KDYL, Salt* Lake City, airs lis- teners' grievances against announc- ers on mispronunciations, gram- matical errors, bulls and boners. The audience sits as jury, and prizes go to plaintiffs offering best announcers' mistakes. * * * Hot-Corner Lingo BASEBALL broadcast from the third base coaching: box is the new- est wrinkle of WSPD, Toledo. In a recent Columbus-Toledo Ameri- can Association game, Fred Ha- ney, manager of the Toledo Mud Hens, and Bert Shotten, Colum- bus Red Birds pilot, each' gave a half-inning resume of their coach- ing vocabularies. * * * You're On The Air DESIGNED for amateur actors, WLS, Chicago, has started a Tues- day evening series called You're on the Air during which Abbott Ross outlines a plot to the aspir- ing actors who then enact the un- rehearsed scene. The program is given in cooperation with the Na- tional Youth Administration under the supervision of the WLS pro- duction department. Its purpose is to provide talent employers with a new group of actors and singers. * * * The Probation Problem A NEW weekly educational series of dramatizations based on case histories taken from files of the probation department of Los An- geles Juvenile Court, has been started on KFI, that city, by Har- rison Holliway, general manager. Series, titled Parents on Trial, is written by John Boylan, continu- ity editor of the station. It is ap- proved by civic and official groups. *'i . t# Likes of the Listeners WFIL, Philadelphia, recently start- ed a twice-weekly series, Listener Speaks, on which listeners answer through man-on-the-street inter- views, their preferences of pro- gram types. Listener Speaks will be- recorded and played back before a jury of advertising executives, who will tabulate results. The WFIL promotion department in- tends to publish a brochure analyz- ing the survey. Snooks' Novices FOR WRITING 30-word introduc- tions for 10 musical numbers played on the Saturday morning Snooks Studio Starlets program of WISN, Milwaukee, kids win prizes and get to announce their entries on the broadcast. Prizes are awarded. Aren Beverage Co. spon- sors the half-hour show for its new beverage, Snooks. Minor Candidates ON ITS Political Column of the Air, WACO, Waco, Texas, an- nounces nightly the names of can- didates who "subscribe" to the program and tells where they are speaking, what they are doing. Each subscriber gets a four-minute interview at some time prior to the primary. Candidates for minor of- fices thus have a chance to get on the air at low cost. Quiz From Stage TWO five-man teams are used for The Court of Inquiry quiz series on KDYL, Salt Lake City, with a judge in between. Broadcast from the stage of the Capitol Theatre, the series is sponsored by the the- atre and another firm. Two an- nouncers are prosecutors and ask questions. Prizes are awarded. * $ $ Personality Hunters AMATEUR announcers read and listeners compete in associating each voice with the physical char- acteristics of the speaker on the Search for Personality feature of KGVO, Missoula, Mont. The rnost accurate descriptions w i n cash awards each week. Opera Previews on KSD WITH THE current season of St. Louis' Municipal Opera under way, KSD, St. Louis is again devoting a weekly half-hour to Municipal Opera Previews, written and pro- duced by Frank Eschen, KSD pro- gram director. Previews are broad- cast Sunday afternoons in cooper- ation with the Municipal Theatre Association, and feature artists singing selections from the opus for the coming week. Continuity includes brief plot synopses and data on composers, performers, etc. Norwegian Chorus THOUSAND-VOICE chorus of the Norwegian Singers Association of America broadcast a half - hour show for NBC-Red over KSOO, Sioux Falls, S. D., June 17 during the 33rd Sangerfest held there. The program was shortwaved to Norway. KSOO engineers used one large RCA unidirectional micro- phone to pick up the voices. WAITER BIDDICK COMPANY LOS ANGELES SAN FRANCISCO SEATTLE "Aw, Gee! I haven't any trouble to shoot since we got a Western Electric transmitter" BROADCASTING • Broadcast Advertising July 15, 1938 • Page 49 W. Armstrong Perry WILLIAM ARMSTRONG PERRY, 61, educator, editor and former ex- ecutive secretary of the National Advisory Committee on Education by Radio, died July 5 at his home at Westport, Conn. In 1933 he made a survey of educational broadcast- ing in Europe for the Payne Fund, and afterward became a special- ist in radio in the United States Office of Education. The following year he became service bureau manager of the National Commit- tee. He is survived by his widow Mrs. Montanye Perry, also a writer, and a brother. GEORGE JENNINGS, formerly of KVI, Tacoma, and more recently radio director of the Cornish School, Seattle, has joined the Chicago Radio Council as writer and producer. RADIO AND SCHOOLS 7 out of 10 Listeners to BUFFALO STATIONS tune in WGR or WKBW between 5 and 7 P. M, says Ross Federal BUFFALO BROADCASTING CORPORATION RAND BUILDING, BUFFALO Represented by FREE & PETERS AN EXCLUSIVE channel to operate a shortwave broadcasting station will be asked by the New York City Board of Education to supplement the pro- grams now broadcast by the board on WNYC, New York. That station will continue to serve the schools and will cooperate in the new venture, making use of time not required by the board. James Marshall, president of the board, will ask the FCC for a non- commercial educational high-frequen- cy wavelength. FIVE TEXAS colleges will partici- pate in the Educational Hour, of WBAP, Fort Worth, as the feature continues through the summer. Stu- dents prepare and present their own broadcasts, each program originating directly from the individual campuses. It is estimated WBAP will carry nearly 2,000 miles of educational re- motes on the program during June, July and August. Baylor University, Waco ; North Texas Agricultural Col- lege. Arlington ; John Terleton, Steph- ensville ; Agricultural & Mechanical College, College Station, and East Texas State Teachers College, Com- merce, are on the summer list. CURBENT world problems will be discussed from the Catholic viewpoint on a 26-week series scheduled to be- gin on WSAR. Fall River, Mass. in October by the Fall River Alumni Club of Providence College. Faculty members of Providence College, mem- bers of the Dominican Order, will speak. IN SERVING central New York's rural listeners. WSYR, Syracuse, of- fers nearly 13 hours of farm pro- grams weekly, including both educa- tional and entertainment shows. A. The MOST LISTENED TO Station in Canada's LARGEST CITY ! CFCF MONTREAL An independent survey conducted by Might Research Bureau — Cana- dian Affiliate of Ross-Federal — reveals CFCF, Montreal, as the "most listened to" station in this area. CFCF . . Station "A" Station B Others . . CFCF & SHORT WAVE 49.8% 26.8% 15.9% 7.5% CFCX (NBC AFFILIATE) Representatives : U.S.A.: Weed & Company Canada: All Canada Radio Facilities SPECIAL broadcasts and a radio workshop are features of the National Music Camp at Interlochen, Mich., meeting in its 11th annual session. The workshop, under direction of W. D. Boutwell of the U. S. Department of Interior, is designed to teach short- wave broadcasting under the recent FCC ruling by which 1,500 school systems will maintain their own shortwave stations. Students are heard in a series of seven Wednesday evening concerts on NBC-Blue net- work during the July 6- Aug. 17 period. NORTHWESTERN U is featuring lectures by prominent NBC-Chicago radio actors during its summer school classes in radio. Among those who will address the classes on various phases of radio technique are Vir- ginia Payne, of Oxydol's Own Ma Perkins; Robert Griffin, of Story of Mary Marlin; Spencer Bentlev and Alice Hill, of Betty and Bob. ' J. W. STUDEBAKER, U. S. Com- missioner of Education, in a recent letter to Donald W. Thornburgh, of KNX, Los Angeles, and CBS vice- president in charge of Pacific Coast operations, lauded CBS's Brave Neiv ^\'orld educational series as "a notable contribution in aiding this Govern- ment to put into practice the program of cultural cooperation which the American Governments agreed to sup- port at the Buenos Aires Conference in 1936". WAYNE UNIVERSITY Broadcast- ing Guild opened a summer series of half-hour dramatic broadcasts over WWJ, Detroit, July 9 with The Cat Man, written by Frank Telford. Di- rected by Garnet Garrison, Wayne University radio chief, the series fea- tures students from the summer radio courses. PATTERNED after NBC's Town Meetings of the Air, and directed by the same man, George V. Denny, the first broadcast of the University Town Meeting was heard on July 8 on NBC-blue network. Held at Harvard University, on the subject, "Do Trade Agreements Promote Peace Among Nations?", the meeting was the first of five to be broadcast similarly from various educational centers. STUDENTS in radio program plan- ning and production at Purdue Uni- versity recently ended three weeks study of radio technique at the second successive graduation exercises broad- cast over WFBM, Indianapolis. The students produced, directed and acted The House on Halstead Street, a story of Hull House by Jane Addams, as part of the program. Blanche Young, director of radio activities for Indianapolis Public Schools, instructs the class. AFTER TEN years on the air the weekly Peter Quince Book Review, hailed by WRVA, Richmond, Va., as the oldest continuous educational pro- gram has been discontinued. The Uni- versity will begin a new series on WRVA this fall, reviewing only books that can be recommended. Those Secondary Areas Are Primary Now (See CBS Daytime Maps) THE NEW 5000 WATTS DOES IT! For a good Primary and an enormous "D" market use MISSOULA MONTANA KGVO (CBS Affiliate ) NOW 5000 WATTS 1260 kc. Prominent Radio Figures Serving as Teachers at NYU Summer Workshop NEW YORK University Work- shop, summer course in radio technique, with Douglas Coulter, assistant program director at CBS, as its director, began its fifth sea- son July 5, with some 65 students registered for the courses in script writing, script production, direc- tion, acting and program building. Classes run from 9 a. m. to 5 p. m. six days a week for the full six weeks of the course, which is de- signed to give practical training to persons interested in radio as a career. In previous years the Workshop catered mainly to edu- cators who wanted to learn about radio from the purely educational point of view, but this year it is being conducted from the stand- point that it is necessary to under- stand the entire broadcasting pro- cess before one can begin to ap- ply radio's technique to any spe- cific use. In addition to the class work, students will attend a special lec- ture each Tuesday evening, given by an authority in some phase of broadcasting. First lecture, on '"Network Operation and Short- wave Broadcasting," was given July 5 by Frank E. Mason, NBC vice-president in charge of inter- national broadcasts. Other speak- ers will include Theodore C. Strei- bert, vice-president and general manager of WOR, New York, on "Local Station Operation"; Roy Durstine, president, BBDO, on "Showmanship in Advertising"; Paul Whiteman on "The Radio Or- chestra"; Deems Taylor, CBS mu- sic consultant, on "Serious Music and the Radio"; Dr. Peter C. Goldmark, chief television engineer of CBS, on "Television"; J. R. Poppele, chief engineer of WOR, on "Radio Engineering"; and Rob- ert J. Landry, radio editor of Variety, on "Radio Trade Publish- ing and Publicity." Numerous field trips will be made to broadcasting studios, transmitters and other points of practical interest. The teaching staff includes, in addition to Mr. Coulter, who lec- tures on program planning and building, Lewis Titterton, manager of the script division, NBC, and members of his staff on script writing; Max Wylie, director of scripts and continuity for CBS, also on script writing, using his own text, "Radio Writing"; Earl McGill, CBS casting director and instructor in production for the Workshops for the past two years; Robert S. Emerson, assistant in production at CBS, who will lec- ture on radio acting and conduct field trips; and William A. Wheel- er Jr., acting production director of the Educational Radio Project. WFBR ON THE NBC RED NETWORK NATIONAL REPRESENTATIVES EDWARD PETRY & CO. Page 50 • July 15, 1938 BROADCASTING • Broadcast Advertising Frank Considered FTC Studies Ads For Judicial Post Appellate Court Has Appeals On El Paso. Pottsville APPOINTME X T of Jerome Frank, member of the Securities & Exchange Commission and a prominent New Deal legal advisor, to the U. S. Court of Appeals for the District of Columbia, is being discussed unofficially in Adminis- tration circles. While the appellate court which sits on practically all appeals from the FCC, has its full quota of five justices, legislation has been passed authorizing the appoint- ment of a sixth member who would alternate with other commission- ers, thereby serving as a "relief" justice. No formal announcement of the appointment has come from the White House but the report of his probable appointment has not been denied. Meanwhile, radio appellate activ- ity continued rather brisk, despite recess of the appellate court until the fall term insofar as arguments are concerned. KTSM Files Appeal KTSM, El Paso, Tex., on June 30 filed an appeal from the FCC opinion granting Dorrance D. Rod- erick a construction permit for a new station in El Paso on 1500 kc. with 100 watts power unlimited time, extending litigation in this case which has continued for more than a year. The following day a petition for a stay order, to re- strain the Commission from mak- ing effective its appeal until the case is adjudicated, also was filed with the court by Arthur W. Scharfeld and Philip G. Loucks, KTSM counsel. The unusual course of seeking a "writ of prohibition" against the FCC, prohibiting it from reopen- ing a case reversed and remanded by the same court, except on a sin- gle question of policy, was resorted to July 2 by Eliot C. Lovett and Charles D. Drayton, attorneys for the Pottsville Broadcasting Co., applicant for a new daytime sta- tion in Pottsville, Pa. Mr. Dayton is president of the company. Competitive applications for a station in Pottsville have not yet been decided by the FCC. The Pottsville company, however, ap- pealed to the court which on May 9 reversed the Commission and re- manded the case for reconsidera- tion in accordance with views ex- pressed in the opinion. The con- tention was that the court did not send the case back for "unre- stricted reconsideration" or en- largement of the record but only on the issue of what was held to be a "secondary ground" having to do with the granting of a local station to other than local people, since "a stranger to Pottsville [Drayton] has the controlling fi- nancial interest in the applicant corporation." Pointing out that the FCC had announced that it expects to allow each party in the case "full lati- tude" in presenting oral argu- ments, the Pottsville counsel held that no justification for the pro- cedure could be found in the de- cision of the court." The attorneys charged it "will make a mockery of the power explicitly vested in this court to review orders of the Commission." (Continued from page 11) mendously" since 1934, when the Commission extended the special board's jurisdiction to this field, but "there is still plenty of room for improvement." At present, he estimated, advertising complaints are divided about 50-50 between ra- dio and the printed medium. Hinting that the Food & Drug Administration of the Department of Agriculture was "sticking its neck out" if it has given advice about advertising copy before com- plaints were made under the old act, the Commission emphasized its position as a quasi-judicial body and declared that it could give no pre-complaint advice to advertisers. "The FTC has received many re- quests from radio stations for ad- vice and information concerning certain advertisers and their prod- ucts," explains a bulletin on pro- cedure in advertising cases, just is- sued by the FTC. "The Commis- sion cannot give the information requested in many cases either be- cause the matter may be under in- vestigation or the Commission is not fully advised of all the facts and cannot render an opinion there- in. "It is the policy of the Commis- sion to treat as confidential all proceedings prior to the accept- ance of a stipulation, or the is- suance of a complaint. After that, proceedings are for the public rec- ord, which are available to anyone who may request it, after a stip- ulation has been accepted and ap- proved, or complaint issued." The Commission also pointed out that in judging the false or mis- leading character of advertising it is interested in the impression of an advertising statement on the reader rather than the literal truth. While scare-type and pic- tures do not enter into the radio picture, commercial announcements must avoid giving the wrong im- pression to listeners tuning in after a broadcast has begun, the FTC observed. GEORGE SXELL, production man- ager of KDYL, Salt Lake City, is compiling a handbook of program ideas for use of the KDYL produc- tion department. Taylor Aide to Lewis DAVIDSON TAYLOR, formerly director of the music department, CBS, has been appointed to the new post of assis- tant to William Lewis, vice-presi- dent in charge of programs. He is succeeded as head of the music de- partment by George Zachery, iur. layior w^0 was assist- ant to Taylor on serious music. That position is now occupied by J ames Fassett, who formerly worked on light music. Alton Rin- ker, handling light music, has been an assistant in the depart- ment. Program Files THAT the FCC expects sta- tions to maintain a complete continuity file of all program material broadcast, was re- vealed July 6 by T. J. Slowie, Secretary. In replying to an inquiry in connection with a program complaint, in which the specific question was raised as to whether it is in- cumbent upon a station li- censee to maintain such files, Mr. Slowie declared that while there is "no regulation requiring the maintenance of such a file, it is understood that many stations have adopted this procedure." THE VOICE OF MISSISSIPPI 5000 Warn N.B.C. GAS TAX RECEIPTS INCREASE 60% Mississippi gas tax receipts for the first 6 months of 1938 showed a steady in- crease month by month. Receipts for the first quarter alone were nearly $500,000 greater than for the same period in 1937 — an increase of more than 60%. MORE BUYING POWER- LESS TAXES A special session of the Mississippi Leg- islature is now underway — preparing legislation to exempt Mississippi home- steads from taxation. Less taxes mean more purchasing power in M ississippi. Invest your advertising dollars with WJDX — the only media that covers the Mississippi buying belt. ON THE JOB! A group of Wheeling business men took hold of the National Salesmen's Crusade — "Sales Mean Jobs." Intensive plans included a public mass meet- ing, which were aimed to make buyer and seller alike, conscious of the important part to be played by each in smothering recession. WWVA was called in on the job, and went to work with sleeves rolled shoulder high. Listeners were urged to attend the Mass Meeting. An half- hour sales dramatization was prepared and presented at the meeting and all decks were cleared to permit broadcast- ing of the hour and a half feature. Result! The most highly suc- cessful and enthusiastic mass meeting ever held in Wheel- ing. Here's what a leading Wheeling business man wrote us about the entire affair. "I think more credit could possibly go to you than any other one individual in follow- ing through from our original plans and in making last night's meeting a real success. When we saw the crowd in the Auditorium, I am sure we observed the power of radio." We're proud of this job because we crave to get be- hind all movements which mean more business for every- one. You can always count on "The Friendly Voice From Out of the Hills of West Vir- ginia" to get right on top of every job. National Representatives JOHN BLAIR & CO. NEW YORK . . . CHICAGO DETROIT . . SAN FRANCISCO Columbia Station Owned and Operated By LAMAR LIFE INSURANCE COMPANY JACKSON, MISSISSIPPI i 6 o K. iLo-ci^cizA. BROADCASTING • Broadcast Advertising July 15, 1938 • Page 51 JCRR at Ease JOINT Committee on Radio Re- search is showing no haste in se- lecting a new executive secretary to replace Paul Peter, who re- signed June 1 to become research director of the NAB. No meeting of the Committee has been sched- uled and when one is called, it will probably confine its actions to appointing a subcommittee to chart future policies, according to L. D. H. Weld, research director of Mc- Cann-Erickson and chairman of the technical subcommittee. PROGRAM MART PRESS-RADIO FEATURES. INC. 360 ^Hlcdtt^tttf ^t^flAC^f ^^L<^St^CT~ SPONSOR / SATISFYING %M SHOWS FOR T STATIONS & AGENCIES Changes in New Procedure Rules (Continued from page 17) plicant has reaffirmed his intention of seriously prosecuting the appli- cation. On behalf of the rules commit- tee, it was stated the purpose of the revised rules, under considera- tion for two years, is to simplify procedure and to have the original application serve in the nature of a "pleading". Procedure in connec- tion with amendment of applica- tions also is broadened and clari- fied so as not to outlaw amend- ments within 30 days before hear- ing. The new application forms would be more comprehensive and would tie into the plan requiring stations to submit detailed opera- tions data on an annual basis [see article page 11]. Text of New Rule The proposed new rule dealing with former members and em- ployes of the Commission would read as follows: "No person holding office or serving as an attorney at law, or as an examiner, in the FCC, on or after the adoption of this rule, did you say MARKET look at this UTAH is a good market, BUT . . . In this compact Central Illinois area — one- twelfth the area, are 27% more people. They have $491.00 per capita spendable Income annually. They buy more autos, more clothes, more soap, more of the things you have to sell. WMB D — with increased power (5,000 watts day time — 1 ,000 nite) gives complete, low-cost coverage of this market. 92 national advertisers proved to their own satisfaction in 1937 that WMBD is the medium to cover Central Illinois. MUM RPR CSS It FT WO KM shall be permitted to practice, ap- pear, or act as an attorney in any case, claim, contest, or other pro- ceeding before the Commission on or in relation to any matter which was pending before the Commission at the date of the separation of said person from the said service. The provisions of this rule shall not ap- ply to any person practicing, ap- pearing, or acting as an attorney in behalf of any municipality, or State, or the Federal Government in any case, claim, contest, or other proceeding before the Com- mission. Nothing herein shall be construed to prevent anv former officer or employe of the FCC from appearing as a witness in any hearing, investigation, or other proceeding before it." Application Requirements The new rules would specify that amendments of applications could be filed provided the Com- mission and all parties of record are notified not less than 30 days prior to the date set for the hear- ing. Amendments filed within 30 days of a hearing may be allowed in the discretion of the Commis- sion upon petition. Another revised rule would pro- vide: "No application may be amended as a matter of right, as to identity of applicant, the parties in inter- est, frequency, power, hours of operation, equipment, approximate location of station (or points of communication in cases of stations other than broadcast) unless such amendment is filed with the Com- mission prior to the date of the designation of such application for hearing." Indicating further that the Com- mission desires detailed informa- tion, a new proviso would read: "Each application shall contain full and complete disclosures with regard to the real party or parties in interest, and their legal, tech- nical, financial and other qualifica- tions, and as to all matters and things required to be disclosed by the application forms." Renewals of Licenses Renewal of licenses would be filed at least 60 days prior to ex- piration and as a part of each such application, data required on the new FCC forms No. 705 and 706 would be required. These require a balance sheet and income state- ment. The balance sheet would show the financial condition of the applicant as of close of business June 30 or Dec. 31, as the case might be, next preceding the date KFRU COLUMBIA, MISSOURI A Kilowatt on 630 A Sales Message over KFRU Covers the Heart of Missouri of the filing of the application. The income statement would cover a similar period. In event the license period is one year, the proposed rule specifies, or in the event no application for renewal is to be filed because of the pendency of some other pro- ceeding, the licensee nevertheless would be required to file the bal- ance sheet and income statement covering the fixed periods of six months. Each form would be sub- mitted under oath and executed by a responsible person in the organ- ization. Consents and Control Regarding consents for assign- ment of a construction permit or license or transfer of control, the rule specifies these should be filed at least 60 days prior to the con- templated effective date of assign- ment or transfer. With each such application there would be submit- ted under oath all information re- quired in the Commission forms No. 704, 705 and 706 covering in- ventory of station property, to- gether with the profit and loss statement and the balance sheet, respectively. Regarding designation of appli- cations for hearing, the new rules would specify that the applicant, in order to avail himself of the op- portunity to be heard, shall, with- in 15 days, file with the Commis- sion a statement under oath, "that he will appear and present evi- dence in support of his application on such date as may be fixed for hearing. Such statement shall be accompanied by an affidavit of ser- vice of copies thereof, in person KftT€ 250 WATTS 1420 KC &\5 ; ve*. sst- PEORIA, ILLIN Studios in Albert Lea and Austin MINNESOTA Page 52 • July 15, 1938 BROADCASTING • Broadcast Advertising or by registered mail upon all other parties named in the notice of hearing." "Within 25 days of the mailing of the notice by the Secretary," (continued the proposed rules, "any respondent named in said notice who desires to participate in the hearing shall file with the Com- mission his statement, under oath, that he will appear at the hearing on the application on such date as may be fixed for the hearing. Such statement shall be accompanied by an affidavit of service of a copy thereof, in person or by registered mail upon the applicant." It is further specified that in case no such statement is filed by the applicant within the time specified, his application will be deemed in default and denied. If it is filed in time, the application will be entered upon the hearing docket and a notice of the time and place given. In setting up the motions dock- et, the proposed rules specify that all motions, petitions, or matters in cases designated for formal hearing, except motions and peti- tions requiring final disposition of a case on its merits, those having the nature of an appeal to the Commission and those requesting change or modification of a final order made by the Commission, shall be placed upon the motions docket for hearing. The Commis- sion would designate a commis- sioner or an examiner to preside lover the motions docket and the person so designated would have power to hear the motion, peti- tion, or other matter and to finally determine or otherwise act on it. In cases to be heard by the Com- mission or a commissioner, the Commission would designate a commissioner only to preside over the motions docket. The motions docket would be called at 10 a. m. in the offices of the Commission ion Tuesday and Friday of each ;week or at such other time as might be fixed by the Commis- sion. Duke M. Patrick, president of the Federal Communications Bar Assn., declared the proposed rules of practice and procedure would be referred to the standing com- mittee on practice and procedure of which Arthur W. Scharfeld, Washington attorney, is chairman. This committee will report to the executive committee of the asso- 'ciation, which in turn will take ap- propriate action prior to the Sept. 15 deadline set by the Commis- ision for a report from its rules committee. FIRST WOMAN baseball announc- er in the country is Helen Dett- weiler, 23-year-old Washington, D. C, golf champion and athletic star, who recently joined the staff of General Mills baseball announcers under the direction of Knox-Reeves Adv. agency. Miss Dettweiler will operate on a roving assignment which will carry her to most of the 69 stations broadcasting baseball for General Mills. MARINE PROGRAMS Arc Features of Northwest Broadcasts MARINE flavor dominated the broadcast schedules of KOIN, Port- land, and KVI, Seattle, during the last fortnight, with the opening of Bonneville Dam locks to ocean-go- ing vessels for Portland and The Dalles, and arrival of the U. S. fleet in Puget Sound in Seattle. KOIN used seven announcers and a lai-ge technical staff in two broad- casts July 9 as the steamer Charles L. Wheeler Jr. went through the sea-lock of the gigantic $52,000,000 Bonneville Dam across the Colum- bia River and steamed on up to The Dalles, world's newest sea- port. During a half-hour nation- wide CBS broadcast, KOIN an- nouncers on the scene and flying overhead in a United Air Lines plane followed the ship through the locks, past the dam, and on toward The Dalles, 90 miles above Portland. The second broadcast, from The Dalles described the city's celebration welcoming the first sea- going vessel at its new port. Han- dling the remotes were Marc Bow- man, Ivan Jones, Art Kirkham, Stanley Church, Don Douglas, Mil- ton Wood and Johnnie Walker. KVI covered "Fleet Week," June 25 to July 4, in Seattle by short- waving the Mayor's welcome and a one-hour "exploration" of the Cali- fornia, flagship of the fleet, airing the two formal Navy balls, and re- moting descriptions of the 4th of July navy parade. Announcers Tor- land and Runions handled the ship- board relay. Quaker Oats on NBC QUAKER OATS Co., Chicago, will start a half -hour variety show [Broadcasting, July 1], on 70 NBC-Red network stations Sept. 26, 8-8:30 p. m. It is understood that negotiations for Tommy Riggs & Betty Lou are being concluded. Ruthrauff & Ryan, Chicago, is agency for Quaker Oats. McNINCH RAPPED, PAYNE PRAISED BY REP. CONNERY THE LAST word in verbal fisti- cuffs over a radio investigation which prevailed during the late ses- sion of Congress in the form of "extension and revision of re- marks" in the Congressional Rec- ord was credited to Rep. Lawrence J. Connery (D-Mass.) in the July 5 post-adjournment issue of that official compendium. Using a brand of invective that surpassed anything he had insert- ed in the record during the session, Mr. Connery deplored the defeat of his resolution to investigate ra- dio generally. He berated the "in- fluence of the radio monopoly"; decried the "intrusion" of "inde- cent, profane, and obnoxious ra- dio programs" in the American home; described Chairman Mc- Ninch as a "Charley McCarthy" who "danced to the music of the radio 'Pied Pipers', as he did in 1928 when he deserted the Demo- cratic Party to support President Hoover; reiterated charges that RCA "corrupted elected represen- tatives of the people"; attacked CBS on its listed securities value; renewed charges that two commis- sioners, "by their official acts, made the present radio monopoly pos- sible" and on leaving the Commis- sion became vice-presidents of CBS, and finally stated "a present high executive of one of the radio chains secured his position and draws a princely salary each year because of his ability to influence a Wash- ington banker to advance several thousands of dollars to an official of the governmental agency, in charge of regulating radio, to equip radio stations, which he held with others, contrary to law." Rep. Connery also paid tribute to "the Honorable George Henry Payne, who some years ago, after realizing the mess which exists in radio, had the courage to speak out and to seek some method, within the Commission, to protect our American homes from the foul and nauseous radio programs being daily and nightly broadcast there- BASTILLE DAY, France's "Fourth of July," celebrated July 14, was the subject of broadcasts on CBS, NBC and New York stations WMCA and WBNX. Maurice Chevalier, stage and screen star, was heard from Paris on WMCA, through its arrangement with Radio Cite, and on CBS. Marked Progress Noted In Latin American Radio NOTICEABLE strides in develop- ing radio advertising have been made in Latin America within the last two years, according to Irwin A. Vladimir, chief of the foreign division of M a x o n Inc., after checking radio habits in Venezuela and Colombia during an extended South American visit. "The high quality of American shortwave programs has boosted the sale of radio sets and American broad- casts are getting a bigger recep- tion than ever before," Mr. Vladi- mir said. "Lack of local talent has made it difficult for an American manufacturer to sponsor good lo- cal programs, but many American firms have scored hits with elec- trically transcribed programs pre- pared in the U. S. Television is still unexplored, but many of the stations expressed great interest." The new Federal administration in Venezuela has aided business, he said, and business in Colombia is likewise expected to boom after the inauguration of its new presi- dent in August. White King Renews WHITE KING SOAP Co., Los Angeles (granulated soap), spon- soring the thrice-weekly quarter- hour transcribed dramatic serial, Lady Courageous, on 10 stations nationally, thru Barnes-Chase Co., that city, on July 8 renewed for another 13 weeks. Series is pro- duced and cut by C. P. MacGregor, Hollywood transcription concern. COUNT MOST C K Y Winnipeg 15,000 Watts Western Canada's Largest Station weed e company REPRESENTAT/V£S NCU/ YORK • CHIC/IOO pefltO/T- SAM fRBNCISCO ONE OF THE RICHEST EASTERN MARKETS In a hundred thousand radio homes known as friend, and A/etqk ttot NBC BROADCASTING • Broadcast Advertising July 15, 1938 • Page 53 Thousands of Homes in the Rich Ohio River Valley States One of the Largest Pur- chasing Areas in America Keep Their Dials on 820 Kc To Hear the Old Reliable Pioneer WHAS 50,000 Watts LOUISVILLE * The Courier-Journal The Louisville Times * Has Been Keeping Old Friends and Making New Friends for More Than 16 YEARS EDWARD PETRY & CO. Radio Representatives New York Chicago Detroit Page 54 • July 15, 1938 A SERIES of 65 15-minute transcrip- tions of Hymn Time With Smilin' Ed McConnell, available for local sponsorship on a one-to-five time basis weekly, has been cut by Mid-West Recordings Inc., Minneapolis, and is being offered to sponsors, agencies and stations along with a low-cost give- away "Book of Hymns" containing also illustrations and anecdotes. Be- cause of Smilin' Ed's network con- tract, the series will not be available to companies advertising paints, var- nishes or floor wax ; Mid-West also reports companies selling liquor, to- bacco, patent medicines etc. will not be acceptable as sponsors. STANDARD RADIO Inc. announces the following new subscribers to its program library; KGLV WIS WBCM WCPO WNOX WMPS KFAM WCOU KUTA KWEW KTHS WTOL KTRI KRIC KWLK KGAR KYSM CPQC. C. A. KRACHT has joined the sales staff of Allan-Alsop-Eddy Radio Re- cording Corp., and Ted Byron has been appointed head of the continuity department. Mr. Kracht has been with WMCA, New York, Radio Sales, and WINS, New York ; Mr. Byron was formerly with the Fox and Para- mount studios in Hollywood and has been a continuity writer for WBS. FLOYD DOAN, formerly account ex- ecutive of Skelly Oil Co. in charge of merchandising The Air Adventures of Jimmie Allen transcription series, has been appointed vice-president of Press Radio Features Inc., Chicago, accord- ing to Frank Hemmingway, president. True Story A TEXAS advertising sales- man representing a printed page medium recently heard a spot announcement on WACO, Waco, Texas, re- garding the services of a local chiropractor. Dis- gruntled, he made his way to the chiropractor's office to chide him for using radio in- stead of the printed page. When he left the office, he had undertaken a series of treatments at the hands of the radio-minded practitioner. FRED C. MERTENS, president of Mertens & Price, Los Angeles pro- duction concern, after ten months in the East and South, has returned to his west coast headquarters for the summer and reports an optimistic outlook for fall. Mertens & Price is producing two new 52 quarter-hour episode serials. Your Family Coun- selor, is being cut by Radio Record- ers, Hollywood, and Night Court by C. P. MacGregor, Hollywood. Firm has completed the Isabel Graese- mer series, Was My Face Red, which relates embarrassing moments. NBC has completed a new transcribed musical variety series, Listeners' Club, presenting several NBC artists and Peter Donald as master of ceremonies in separate quarter-hour programs. F. R. JONES now represents Aero- gram Recording Studios, Hollywood, in the Midwest, with office in Chicago at 228 LaSalle St.; A. Hawley, in Ohio, Western Pennsylvania and Eastern Tennessee, out of the Cleve- land office, 1635 E. 25th St.; and Kasper-Gordon Studios, Boston, in New England. ASSOCIATED Broadcasting Co., has recorded the second series of 20 dra- matized announcements for Kik Co., Toronto, makers of soft drinks, for placement on stations in Montreal. Toronto, Winnipeg and Vancouver. RADIO Transcription Co. of Amer- ica, Hollywood, on July 5 started its annual 30-day sales convention for district field managers. Fall produc- tion begins Aug. 1 and includes eight programs weekly over a period of 39 weeks. ERIK BARNOUW, who conducts a course in radio at Columbia Univer- sity, plans for his 1938-9 season a series of 26 guest speakers. Among them will be Arthur Pryor, BBDO ; Lewis Titterton, NBC ; Jack John- stone, Biow Co. ; Paul Kesten, CBS ; and Cesar Saerchinger, former CBS European representative. jta tik FOREIGN RESIDENTS OF METROPOLITAN NEW YORK tJL a*S0£* ^ WB N X YORK 1000 WATTS DAY AND NIGHT Ike. Station tUat Sfuaki. Ijou* £tma*uuf^ MOTORISTS, traveling and local, f are interviewed from their cars to I promote safe driving on the five- I weekly Hey I Mr. Motorist feature, sponsored by Kellogg Co., Battle Creek, on WGL, Fort Wayne, Ind. To plug the sponsor's name and L- product, a large box of Corn Flakes i; is given each interviewee and a j sign stressing Hey! Mr. Motorist and Kellogg tie-up is placed on the street corner two hours before each I broadcast. Carl Vandagrift andi Bill Davies, cooperating with Fortlf Wayne police, direct the feature, pi License Granted to RCA For Long-Playing Discs r A NON-EXCLUSIVE license tofe manufacture electrical transcrip- tions and long-playing records un- I der patents owned by Frank L. L Dyer Inc., has been issued to RCA, ; according to an announcement late i last month by A. Ralph Steinberg, president of the company and also 1 \ president of Radio & Film Methods.; Corp. Similar licenses also have i- been issued to Western Electric, Electrical Research Products Inc., '' its subsidiaries, and Decca Records ^ Inc., according to Mr. Steinberg. . The licenses cover 33 1/3 rpm,!i;, transcriptions and at even lesser speeds. The firm recently recorded |L 64 minutes on a 12-inch disc, 350 E lines to the inch, at 16.6 rpm. It L. is claimed the field now is open for the possible production of one sin- , gle four-hour program to be pro- r duced on a 16-inch double-faced j> electrical transcription for broad- ] : casting purposes. Aluminum Complaint COMPLAINT has been filed with H the FCC against KROW, Oakland, !;; Cal., by the Aluminum Wares As- E, sociation, Pittsburgh, Pennsyl-rL" vania alleging that the station jL.'f had broadcast certain programs containing derogatory statementstLi about the use of aluminum ware. 1 1 The association claimed the state- 4* ments were false and contrary to [pi public interest. It was also con-ijjr. tended by the association that cer-fe tain competitors of aluminum, i: which used propaganda in selling fin their own products, had been m brought before the Federal Trade Commission recently. f | Yes, it's reCi Ready! YOU can have for the asking a new 32-page book showing the most startling survey in Chicago Radio History, field in- tensity surveys and data that prove these stations A merica's greatest publicity investment! WGES-WCBD-WSBC Chicago Farmers Arent Hicks! FARM SURVEY PROVES NEBRASKA FARMERS PREFER "METROPOLITAN" WOW LONG RECOGNIZED as the "metropolitan" station in its rich market, WOW now learns that it is also the preferred farm station of the state. Ross Federal Research Corporation repre- sentatives surveyed farm men and women in each of Nebraska's 93 counties . . . came back with two salient facts: farmers have ears for radio, and, Nebraska farm ears are most receptive to WOW. Ross Federal proved WOW's oft-repeated claim — that it offers advertisers more impacts at less cost! Write for details of the survey — "Farmers Aren't Hicks." WOW OMAHA, NEBRASKA 590 KC. 5000 Watts JOHN J. GILLIN. Jr., Mgr. John Blair Co., Representatives Owned and Operated by the Woodmen of the World Life Insurance Society ON THE NBC RED NETWORK BROADCASTING • Broadcast Advertising TOM LEWIS, who has been handling production on the Kate Smith Hour •r Young & Rubicam. has been ap- i>>inted supervisor of radio production. VILLIAM G ALLOW, formerly di- ector of media for Brown & Tarcher |ind Donahue & Coe. Xew York, has een appointed head of the media department of Ivey & Ellington, Phil- adelphia. -(ROBERT SMITH. CBS script-writer »a Saturday Xight Swing Session, has resigned to join Wm. Esty & Co., to i'ork on R. J. Reynolds' Camel Cara- LULTON J. BLAIR, formerly vice- president and a director of J. Walter Thompson Co., has joined the New York office of Sherman K. Ellis & ftVARD WHEELOCK Co.. Philadel- phia, has named Richard Dunne as •lirector of media. ! 3CRDETTE CURXETT has been jamed head of the copy staff of Dan- rers & Trunk, Denver, with Arthur ip. Jones and J. Bruce Yesey new iceount executives. •EDWARD OAKFORD, formerly ra- j.iio director of Fanchon & Marco, sew York, has been appointed man- riser of the radio department, Ferry- - lanly Co., Xew York. MARSHALL H IB BARD has re- turned to Beaumont & Hohman. San '-"rancisco, as production manager and 41 rt director. A. H. BOWLES, formerly sales and hd-ertising manager for various firms jind Byron G. Shrader. formerly in .potion picture public relations work, ire now operating Bowles & Shrader \dvertising. with headquarters in •■-pokane, Wash. HV. F. CARLEY, formerly with J. Walter Thompson Co., San Francisco, U now with Dan B. Miner Co., Los Lngeles. sELSOX SHAWX, radio director of rseisser-Meyerhoff, Chicago, now in itx>s Angeles, is producing the six- •veekly quarter-hour CBS Pacific net- -vork Catalina Islander program, sponsored by Wilmington Transporta- tion Co. from Catalina Island. I'HE Canadian Assn. of Broadcast- ers has announced a list of 26 ad- ■ertising agencies enfranchised to han- lle advertising business for Canadian , tations and to collect a 15% commis- ion from them. These agencies have net the CAB financial and ethical ' tandards. FRANK SCHLESSIXGER. formerly •vith the Hearst newspapers and more l-ecently with the San Francisco Ex- miner, has been added to the staff ■ f Allied Adv. Agencies, San Fran- cisco, as account executive. J '.RUCK-SACKS Inc. and Ratcliffe Adv. Agency, Dallas, have been •jnerged. -i. M. KIRTLAXD. formerlv of \irtland-EngeI, Chicago agency which jf-ecently discontinued business, has :oined the McJunkin Adv. Co., Chi- cago, as account executive. is your best bet TRANSRADIO ANPA Media Data TOTAL national advertising ex- penditures for newspapers, maga- zines, network radio, outdoor and car cards in 1937 amounted to $467,334,000, according to a book- let, "What They Spent in 1937", recently issued by the Bureau of Advertising, American Newspaper Publishers Association. Broken down by media, the advertising dollar was spent as follows: News- papers, 40.9 cents; magazines, 35.5 cents ; network radio, 14.7 cents ; outdoor, 8.4 cents; car cards, 0.5 cents. Individual expenditures are listed for 422 national advertisers who spent $50,000 or more in news- papers during the year, of whom 316 also advertised in magazines and 118 also used network radio. While the totals are meaningless, as they do not represent all of the advertisers in any medium, it is interesting to note that, for the advertisers listed, the average ex- penditure for radio was $472,920, for newspapers $376,054, and for magazines $267,592. Omega Oil Plans OMEGA CHEMICAL Co., Brook- lyn, N. Y. (Omega oil), has ap- pointed Redfield-Johnstone, New York, to handle its advertising, with the exception of radio, which will continue to be placed through Husband & Thomas. While no ra- dio is being used at present, the company expects to resume in the fall. Last season 25 stations were used for announcements and pro- grams. MRS. ELIZABETH SWALLOW, ac- count executive of Allied Adv. Agen- cies, San Francisco, and C. W. Mac- farlane, West Coast representative of Brooke. Smith & French, headquar- tered in that city, were married in Salt Lake City July 5. ALYIX WILDER Adv.. Los An- geles agency, has moved to 1310 South Grand Ave., that city. METROPOLITAX Adv. Co., Xew York, has opened a branch office at 462 E. Third St.. Los Angeles, with A. F. Xelson in charge. TOM FOLEY, formerly with the publicity staff of X. W. Ayer & Son, X. Y.. has joined the public relations department of BBDO Inc., Xew York, to work on Ethyl Gasoline Corp. w{owG>iit\ JOHN I. PROSSER Eastern Sales Manager Room 1756, Rockefeller Center 630 Fifth Avenue New York City KG-KO Max and Heroes SO EAGER was Max Green- berg of Providence, R. I. to get a radio job that he bought This Week's Heroes and is presenting it on a sustaining basis over WNBH, New Bed- ford, Mass., just to prove his announcing ability. The quar- ter-hour show is produced by Harry Martin Enterprises, Chicago. SEPTEMBER FIRS ■'"■vm HAROLD R. DEAL, advertising and sales promotion manager of Tide Water Associated Oil Co., San Fran- cisco, and past president of the San Francisco Advertising Club, was elect- ed president of the Pacific Advertis- ing Clubs Association at its conven- tion iu Los Angeles in late June. WWL N EW ORLEANS TRY WALKING IT SOMETIME, BOYS! WAVE and Its nearest The distance between , Con. N. B. C. neighbor is more ton ^ 8ideringthatWAVEear»e,al»os ^ ^ best featnres, anyway, that ically „« Louisville people tuned to >* A P ^ the time! . • • ^91Sj:tZue at WAVE'S trading area are regularly ava ^ low rates. It's a bargain any way y An N.B.C. Outlet REPRESENTATIVES! ^ * — ~ FULL TIME NBC OUTLET MIDWAY BETWEEN FORT WORTH W DALLAS BROADCASTING • Broadcast Advertising July 15, 1938 • Page 55 ASCAP Pleas Denied THE special three-judge court in Pensacola on July 11 denied the motion of the State of Florida to vacate the injunction against the State anti-ASCAP law, according to an announcement July 13 by ASCAP headquarters in New York. Simultaneously, it was stated the court denied a counter-motion by ASCAP to substitute the name of Attorney General G. Couper Gibbs for that of the late Attorney Gen- eral Cary D. Landis [see earlier story on page 15]. You Ever Play "Hide-go-seek" . . With Your Copies of BROADCASTING ? Unfortunately, copies of BROAD- CASTING do get misplaced. Espe- cially around a busy office— when you need them most. Remember when that happened to you? But the remedy is simple. Just order one of the new, specially constructed bind- ers, large enough to accommodate every issue throughout the year. $2.50 postpaid Your name in gold 25c extra B RQADjdoT I N G ^Broadcast w Advertising' National Press Building Washington, D. C. FCC Approves Transfer Of KVOS and Refuses Publisher's Application THE bitter controversy between KVOS, Bellingham, Wash, local, and the Bellingham Herald, pend- ing before the FCC since 1935, was decided July 13 when the Commis- sion granted KVOS a renewal of li- cense and denied the application of Bellingham Publishing Co. for a new local station. Together with the renewal of the KVOS license, the FCC approved assignment of control of the corporation, operat- ing the station, KVOS Inc., from Westcoast Broadcasting Co. to Rogan Jones, manager and opera- tor. In denying the Bellingham Her- ald application, the Commission held the community was well served and that the evidence failed to show the need for an additional station. The Commission pointed out that the principal witness for the newspaper had been asked whether the demand for another station had not developed until the Newspaper of the Air, a feature over KVOS, was started. The wit- ness replied "Well, it is virtually New Elmira Plant BOTH WESG, operated by Elmira Star-Gazette, and WENY, new 250 watt daytime station in Elmira, N. Y., for which the company has a construction permit, will be housed in the new seven-story ad- dition to Elmira's Mark Twain Hotel. Studios will occupy one com- plete floor. Since establishment of WESG studios six years ago, the station has been located in the Mark Twain. According to Dale L. Taylor, WESG-WENY manager, the new studios will afford five times the space now occupied. Present studios will be converted into executive offices. Construction will be completed in the fall, when WENY is expected to take the air. KQW, San Jose, Cal., on July 12 was authorized by the FCC to increase its daytime power to 5,000 watts, ef- fective July 22. It operates on 1010 kc, and will continue using 1,000 watts nights. We had to get that step-ladder when our company started to advertise over CKAC. CKAC, Montreal (Canada's Busiest Station) PHONELESS HOMES Are Surveyed in Detroit by Adcraft Club CASTING light on a listener group heretofore neglected — families with no telephones — Wayne University developed "listening tables", to be filled out at home by families of school children, and carried on a survey for the Detroit Adcraft Club. Only 36.9% of the families checked had phones. Conducted by Garnet R. Garri- son, director of Wayne Univer- sity's Broadcasting Guild, 1,369 "listening tables" were studied and tabulated. They indicated that 1,156 families or 5,126 persons listened at some time during the check. Students of Wayne Univer- sity, three high, three intermediate and seven elementary schools were given tables by their teachers, in- structed to take them home and keep them by the radio. As mem- bers of the family listened, they recorded the program received. It is estimated that an equiva- lent coincidental telephone survey would have required 98,000 calls to achieve the same scope — 72 quar- ter-hours each for 1,369 families. The study also showed which sta- tion enjoyed the largest listening audience any one day. Hammond Restrained HAMMOND CLOCK Co., Chicago, manufacturer of the Hammond electric organ, was ordered by the Federal Trade Commission July 12 to cease and desist from "mislead- ing representations" regarding the instrument's ability to produce pipe organ music. The FTC order pro- hibits the representation that the electric organ as now constructed can produce the entire range of tone coloring of a pipe organ, and similar claims. Several Seek 900 Kc. KFBB, Great Falls, Mont., has asked the FCC for a shift to 900 kc. with 5,000 watts day and night. It now operates with 1,000 night and 5,000 day on 1280 kc. Also seeking a shift to 900 kc. is KRMC, James- town, N. D., seeking 500 watts night and 1,000 day. It now oper- ates on 1370 kc. with 100 night and 250 day. UIKZO KHLnmnzoo GRRI1D RRPIDS BATTLE CREEK 590 On tke diaJi lOOO Watt* Changes Probable] In Operator Rulesli FCC Hearing Yields Several \ Objections From Unions AFTER two days of open hearings on proposed changes in radio op- erator rules July 11-12, the FCC recessed further hearings until Sept. 14, when operator repre- sentatives will appear with writ- ten "exact word" recommenda- tions as to changes in the regu- lations. The recent hearings, termed "very satisfactory" by E. K. Jett, FCC chief engineer, in' charge of the hearings, gave evi dence that some changes will be made, since operators from both the radiotelegraph and radiotele- phone fields were not in full agree- ment with present rules. Mr. Jett told Broadcasting the FCC will publish a synopsis of the testimony taken during the two days to acquaint interested parties with both sides of the question. The hearings, conducted informally with witnesses being allowed to question Mr. Jett and Comdr. E. M. Webster, FCC assistant chief engineer, sitting with him, were participated in by more than 30 witnesses. Eligibility Standards Main exceptions to the rule, changes were concerned with the; "physical, mental and mora 1"; standards as eligibility require- ment (Rule 161.01); provision that applicants for license renewals be required to pass examinations as for original licenses (Rule 164.05), and the requirement that oper- ators point out all defects and imperfections in the radio equip- ment they operate (Rule 169.02). The operators declared the FCC did not have the "bedroom pow- ers" ascribed in Rule 161.01, and that personal fitness for a job was a matter to be left with the em- ployer. They also favored license renewals on a basis of experience and said that Rule 169.02 put operators "on the spot" by laying them open to losing their jobs, since "an employer might look around for someone who doesn't see so well". Radiotelegraph and marine op-; erators dominated the hearings, and domestic radio operators' rep- resentatives did not take the stand until shortly before the recess July 12. Among the dozen wit- nesses appearing for broadcast operators were Joseph S. Mc- Donagh, of the International Bro- therhood of Electrical Workers; and R. M. Wilmotte, for the NAB. Representative: HOWARD H. WILSON CO. CHICAGO • NEW YORK • KANSAS CITY WTCN OWNED AND OPERATED by St. Paul Dispatch- Pioneer Press The Minneapolis Tribune Page 56 • July 15, 1938 BROADCASTING • Broadcast Advertising I . . ___________ mmm ______________■__■■______% VFRA Network Contract Is Held Not a Barrier v" To Amateur Performers • DRAMATIC guild and other ama- teur radio performers will not be I barred from performances under *LJ the new contracts of the networks with the American Federation of Radio Artists, it was learned July : 13. xjj A complaint from the dramatic 5..' guild of a Los Angeles high school a received by the U. S. Office of Education stated that a member of .i . the AFRA union had informed the |J] group that henceforth their radio ;- appearances would not be permit- - . ted under the contracts. The par- >- ticular guild is performing over i KNX, using U. S. Office of Educa- efc-J tion scripts. Harry C. Butcher. CBS Wash- ington vice-president, hearing of i- this complaint, checked with his U headquarters and learned that M under the contracts, provision is made for bona fide amateurs to I perform but that a waiver is re- quired from the local AFRA bL Union. The extent to which such I. performances will be permitted, it -:: appears, will depend upon the de- gree of latitude allowed by the |i AFRA locals. Wins Merit Award GEORGE B. SAVIERS, Westing- house radio engineer, received the silver "W" award or order of merit from A. W. Robertson, chair- man of Westinghouse, in a special broadcast from K D K A , Pitts- burgh, July 12. In the citation, it was explained that Saviers "dem- onstrated alertness and initiative to- meet an emergency." Saviers was a studio engineer at KDKA when something went wrong with the pump which furnishes water for cooling the big tubes at the KDKA transmitter at Saxonburg. * The pump is submerged in a pond 3" located in the front lawn of the ' transmitter grounds. Despite the fact that it was mid-winter and the muddy water was at near • freezing temperature, George ap- plied his early mine rescue train- ing by donning a diving helmet, taking a 200-watt electric light bulb and going down in the water ' to make the necessary repairs. Born on Schedule WHEN George A. Barton, K1IOX, St. Louis, salesman, who recently transferred from the production depart- ment, became a father July 5, he announced the event on a regular "Production Sched- ule" sheet. The details ran as follows: Time, 5:45 p. m. ; Studio, Remote-Deaconess Hospital; Name of Produc- tion, George A. Barton III; Type, Male; Sponsor, Gladys Barton; Producer in Charge, George A. Barton Jr.; En- gineer in Charge, Dr. E. Lee Dorsett. Miller, Stahlman Meet RADIO-newspaper problems will be discussed informally at a con- ference tentatively scheduled in Nashville Aug. 19 between Neville Miller, XAB president, and James G. Stahlman, president of Ameri- can Newspaper Publishers Asso- ciation and publisher of the Nash- ville Banner. Mr. Miller will be in Nashville primarily to deliver the commencement address at the Pea- body Teachers College. Ed Kirby, NAB public relations and educa- tion director, and a former resi- dent of Nashville, will accompanv Mr. Miller. AMOS 'X' ANDY, sponsored by Campbell Soup Co.. have donated a three-year silver trophy to be awarded annually to members of NBC western division staff who score best in the company's yearly tennis tournament. Late Personal Notes WILLIAM S. PALEY. CBS presi- dent, and Mrs. Paley were scheduled to sail for Europe July 13 on the Xortnandie ( reported on page 19) but cancelled the booking, according to later information. THOMAS HUTCHINSON. NBC di- rector of television production, and Robert Morris, NBC development en- gineer, have gone to Europe to ob- serve television developments in Eng- land. France. Germany and Holland. Hutchinson sailed July 7 on the He de France. Morris July 13 on the Xor- tnandie. JERRY GEEHAX. sportscaster of KYI. Tacoma, has become engaged to Miss Dolores Gipple, of Tacoma. JOHN BYRXELL. formerly of WCCO. Minneapolis, and WXYZ, Detroit, has joined WTOL, Toledo, as news commentator, and will edit the news for the Nugent Furniture Store account. Bob Ingham has been named sports and publicity director of WTOL. BILL BEAL. KDKA announcer has been moved into the program depart- ment to take the place of Bob Saudek, who goes to New York July 25 as assistant to A. E. Xelson. new Blue Xetwork sales manager. PAT FREEMAN, chief announcer of CFAC, Calgary, Alta.. has been pro- moted to production manager, and Jack Dennett succeeds him. JACK STARKE, formerly announcer on CJIC. Sault Ste. Marie. Ont., has joined CBL. Toronto. T. L. CHRISTIE has resigned as editor of Continental Radio Press, Xew York. Mr. Christie announced he retains title to programs developed by the company and will announce future plans shortly. JOSEPH M. SEIFERTH Sr.. .65, known over Xew Orleans stations as the "Poet of Radioland." died in that city July S following an attack of apoplexy. Program showmanship with a punch that pleases even the most hard-boiled spot buyer! \XHome Making -Beulah Karney \S News-Erie Smith \S Drama- Fran Heyser Music -P. Hans Flath Sports-Jack Starr ^ Only station in Kansas City area with audience- tested programs ready to sell for you... NOW! + Only KMBC has the staff and facilities to cre- ate custom-built programs foT your particular needs. Complete merchandising plans to match! (HE) THE MARK OF ACCURACY, SPEED AND INDEPENDENCE IN WORLD WIDE NEWS COVERAGE UNITED PRESS It's KTBS-KWKH IN THE NATION'S ONLY WHITE SPOT Business Conditions as of June I com. pared with the same month last year The nation's only white spot for June is in the primarv coverage area of KTBS and KWKH. This is further proof of our statement : "there has been no recession in the Shreveport area." Building permits in Shreveport for the first six months of 1938 'r Jn the Center ofr the World's \ 10,000 WATTS COS SHREVEPORT • are 78% above the same period last year, with the construction of private dwellings the featured ac- tivity. The wise advertiser will demand the use of KTBS and KWKH, the only network stations with primary cov- erage in this rich territory. Greatest Oil and Gas Area KTBS 1,000 WATTS HOC 7l Or KANSAS CITY The Program Building and Testing Station FREE 4 PETERS. Nat l Reps. BROADCASTING • Broadcast Advertising July 15, 1938 • Page 57 RADIOTONE'S NEW PORTABLE RECORDER TELEMOBILE UNITS SUCCESSFUL But NBC Sends Mobile Trucks Back to Camden Drastic Changes Every feature of our best Stu- dio Model is incorporated in this compact sixteen-inch, dual- speed Recorder. Quick change from inside-out to outside-in cutting, variable lines-per-inch, instantaneous change from 33-1/3 to 78 EPM, Line- Spreader, -Micrometer adjust- ment of cutting-head, etc. Play- back arm of improved design ; live-rubber drive that, combined with fully-balanced synchronous motor, eliminates "wows". Write for information on the RADIOTONE PR-16. n^adiotone^, Inc. 6103 Melrose Ave., Hollywood, Cal. 620 N. Michigan Blvd., Chicago, 111. For Some Rather PRELIMINARY tests of NBC's telemobile units around New York City have been "very encourag- ing", according to 0. B. Hanson, NBC vice-president and chief en- gineer, in reviewing the first ef- forts to transmit scenes from Rockefeller Plaza into Radio City over a newly-installed coaxial cable. "The pictures were satisfac- tory," said Mr. Hanson, "and par- ticularly so when you consider that this is the first mobile television station ever built in this country. Detail, contrast and overall bright- ness of images transmitted over the cable we have installed be- tween the sunken plaza of Rocke- feller Center and our equipment room show pretty well that we are on the right track." He emphasized, however, that much work remained before the two motorized television units can be pressed into program service. The transmitter van has been re- turned to Camden for rather dras- tic modifications and the pick-up, or video, unit is undergoing chang- es in the synchronizing apparatus. Built primarily for test pur- poses, the new coaxial cable will link the Plaza with the NBC tele- vision system inside Radio City. The Plaza, with its outdoor cafe, trees and picturesque fountain, will be, in effect, television's first outdoor studio, said Mr. Hanson. It is possible to extend the cables carried inside the video unit as far * There is no better way to "Use Advertising Money" in the rich Wichita Market than by using the complete market coverage facilities of KFH — the Station where useful dollars reflect themselves in profitable sales increases. KFH WICHITA • KANSAS Haiic Suppletnentatij , CBS A/ationaL J^ejateientatitrei, Edward Petry & Co., Inc. as Fifth Ave. When and where the television group wanders out of reach of the cable, the transmitter van will have to be used. Meanwhile, the NBC engineers are using the time station W2XBS is off the air to improve their stu- dio and Empire State transmitter equipment. Synchronizing genera- tors are being changed over to the standards recently recommended by the television standards com- mittee of the RMA. Many other circuits are undergoing a process of simplification. At the transmit- ter the principal changes are con- cerned with the exciter stages, im- provements which the NBC tech- nicians believe will result in a con- siderable increase in picture detail. Union Buys on WJR HOMER MARTIN, president of the United Automobile Workers Union, in an effort to reach a large audience of UAW members in Michigan automotive centers, re- cently began a 13-week series of Tuesday afternoon broadcasts over WJR, Detroit. Covering matters of union policy in his first broadcast, President Martin followed with discussions on WPA organizational work, the Wagner Labor Act, and related subjects. During the winter UAW has broadcast nightly over WJBK, Detroit. Union Using Radio SAN FRANCISCO District Indus- trial Union Council, which is com- posed of all the CIO unions in the Bay area, recently contracted for 201 broadcasts on KYA, San Fran- cisco. The program titled Labor on the Air, is broadcast five nights a week and consists of news of in- terest to everyone engrossed in the American labor situation. The ac- count was placed through Allied Adv. Agencies, San Francisco. Levy Sells CBS Shares ISAAC D. LEVY, a director of CBS, on May 9 sold 1,000 shares of CBS Class A stock, reducing his holdings to 63,200 shares, accord- ing to the monthly report of the Securities & Exchange Commission. He also holds 23,465 shares of Class B stock, the SEC report shows. EARNERS! SPENDERS! I Consistently active industries keep money flowing freely in the territory covered by WAIR. Tap this rich, receptive market through the sales power of — WAIR Winston-Salem, North Carolina National Representatives Sears 8C Ayer HOLLIWAY CHARGES FOR FILM PREVIEW KFI-KECA, Los Angeles, NBC Red and Blue outlets, have banned local release of all motion picture previev/s on a sustaining basis. The policy which puts such events on a strictly commercial basis, was announced by Harrison Holli- way, general manager of the sta- tions, on July 7. As a result sta- tion time was paid for on July 8 when the world premiere of M-G-M's Marie Antoinette, from Carthay Circle, Los Angeles, was released nationwide over NBC for one hour. Besides the commercial aspect, Holliway cited several other rea- sons for the new policy, among those being the recent run-in with Paramount Pictures. He pointed out that a can of. celluloid is the same as a can of beans when it concerns an hour's broadcasting time of a picture premiere on KFI or KECA. "Film studios are no different from other business concerns and should publicize their products through the regular contracting of time," Mr. Holliway said. "Such broadcasts are propaganda build- ups for merchandise that the pic- ture studios have to sell. It is un- fair to charge one advertiser for time and not another." The difficulty with Paramount Pictures occurred several weeks ago when KECA failed to release locally the Tropic Holiday ex- travaganza which went transcon- tinentally over the NBC-Blue net- work. Station gave full coopera- tion through Glan Heisch, pro- gram director, Holliway pointed out. A last minute clerical error caused a mixup which prevented the scheduled release. "Then came threats through newspaper publicity of Paramount seeking possible recourse through the courts, making us look ridicu- lous," Mr. Holliway said. "We are not compelled to take NBC sus- tainers." Starch Series in Canada ST. LAWRENCE Starch Co., Port Credit, Ont., starts a 15-minute sports broadcast for the Atlantic Coast provinces Nov. 5 to run to April 8, 1939, according to the Canadian Broadcasting Corp. To- ronto office. The program will orig- inate at CFCF, Montreal, and be carried by CJCB, Sydney, CHNS, Halifax, C F C Y, Charlottetown, CKCW, Moncton, CHSJ, St. John, CFNB, Fredericton, and CJLS, Yarmouth. The account was placed by McConnell, Baxter and East- man, Montreal. New Albers Product RADIO figures as one of the ma- jor factors in introducing a new cereal product, Albers Corn Flakes, to consumers in California. Al- bers Bros. Milling Co., Seattle, is conducting an intensive sales drive and introductory advertising cam- paign. Good Morning Tonite, the Albers' coastwide weekly MBC pro- gram, is calling the listening pub- lic's attention to the new corn flakes. The agency is Erwin, Wasey and Company, Seattle. DON LEE Broadcasting System, Los Angeles, has started a network an- nouncement plan whereby sponsors can use participation in the early morning news broadcasts. Page 58 • July 15, 1938 BROADCASTING • Broadcast Advertising jg. THE PICK OF THE RADIO STATIONS IN WESTERN CANADA itieation Over Wichita Falls Grant rs Indicated by Aggrieved Interests publisher of the Wichita Post, was among the other stockholders. At the hearing on the applica- tion, however, it was testified that Joe B. Carrigan, Wichita attorney, who appeared in behalf of that ap- plication, had been named presi- dent in lieu of Mr. McFarlane. Henry Hamilton, Chrysler-Ply- mouth dealer and Sol Lasky, men's ready-to-wear dealer, were named as the new vice-president and secretary-treasurer respectively. FCC application records as of July 11, however, still showed the original set of stockholders, includ- ing Mr. McFarlane. Because the competitive Wichi- ta applications have been fraught with controversy, additional devel- opments are expected. It is under- stood a number of members of the Texas delegation in Congress be- came aroused over the proceedings as the last session closed. The FCC did not announce its opinion dur- ing the session, although it is un- derstood work on it had been com- pleted some weeks ago. This was indicated in the FCC decision as announced July 1, a majority of the Commission stating that Wich- ita Falls heretofore had local ra- dio service from "Station KGKO there located and operated by Wich- ita Falls Broadcasting Co., but that company is about to move its sta- tion from Wichita Falls to a loca- tion near Fort Worth, Texas., ap- proximately 100 miles to the South- east." KGKO has been operating in Fort Worth since May 1 — exact- JTIGATION over the FCC de- cision granting the application of [Wichita Broadcasting Co. for a new (station in Wichita Falls, Tex., to operate on the 620 kc. channel with 1250 watts night and 1,000 watts .local sunset, was indicated by sev- eral of the parties involved July 12. Deciding one of the most contro- versial cases to develop in several months, the FCC July 1 announced the grant, by a 4 to 3 vote, of the application of the Wichita com- pany and denial of rival applica- tions for stations in the same city, riled by West Texas Broadcasting Co. and Faith Broadcasting Co. These applications developed after KGKO, formerly of Wichita, had been slated for removal to Fort Worth, where it is now operating under the ownership of Anion Car- ter, publisher of the Fort Worth Star-Telegrain. In view of new court precedent specifying that the FCC must act on petitions for rehearing before an appeal can be taken, it is ex- pected that one or more of the par- ties aggrieved by the decision will seek that legal recourse. WTMJ, Milwaukee, operating on the 620 kc. channel, is among those expect- ed to litigate. Whether the appli- cants denied facilities in Wichita also will appeal is problematical, though such a course is expected. Shift in Stockholders Chairman McNinch and Commis- sioners Sykes and Brown voted against the Wichita Broadcasting Co. grant and in favor of the Faith Broadcasting Co. application. West Texas and Faith each sought au- thority to operate on 1380 kc. with 1,000 watts day and night. In con- nection with the West Texas appli- cation it was held that the trans- mitter site would be hazardous to air transportation, this apparently being the primary grounds for de- nial. The original application for Wichita Broadcasting Co., to which the call letters KWFT have been issigned, specified among the stock- holders R. W. McFarlane, Graham (Tex.) attorney as president with 33%. He has been identified as :he father of Rep. William J. Mc- Farlane (D-Tex.), who has been violently critical of the FCC dur- ing the last two sessions of Con- gress. The Post Publishing Co., RADIO AT WORK KNX Explores Mysteries of Studio in Program ACQUAINTING listeners with the intricacies of broadcasting, KNX, Los Angeles, recently began an 11- week Exploring Radio series that takes listeners through every de- partment of the KNX organization and affords a look at radio folks at work. Jack Dolph, assistant manager of the CBS Pacific Network, spoke on "The American System of Ra- dio" June 30 to start the series, and Donald W. Thornburgh, CBS vice-president in charge of Pacific Coast operations, will speak on the final program. Week by week the microphone will be taken into the continuity department, among announcers and directors in the production and casting department of KNX, the music department, special events department, engineering and sound effects, rehearsal studio, promo- tion, telephone networks, and to the new KNX transmitter in Tor- rance. The new transmitter will be dedicated on the concluding pro- gram. ly two months before the opinion was announced. Identified with the West Texas application, among others, were the publishers of the Wichita Daily Times and Wichita Falls News Rec- ord, the group formerly operating KGKO and a group representing the Chamber of Commerce. Those identified with Faith were said to be a lawyer, a physician and a hotel operator. KG MB HONOLULU KHBC HILO First in Coverage First in Listener Preference First in Advertising Volume FRED J. HART, President San Francisco Office, Californian Hotel Representatives: CONQUEST ALLIANCE COMPANY New York, 515 Madison Ave. Chicago. 203 N. Wabash C. P. MacGREGOR 729 S. Western Ave.. Hollywood KWK THOMAS PATRICK INC. HOTEL CHASE, ST. LOUIS REPRESENTATIVE, PAUL H. RAYMER CO. NEW YORK CHICAGO SAN FRANCISCO In Western Canada — all these stations are C.B.C. basic outlets. Manitoba CKY Winnipeg is western Canada's Most Powerful Station and CKX Brandon completes the Manitoba radio coverage. Saskatchewan The people listen CKCK Regina . . . delivers 82.7% of Regina Audience CHAB Moose Jaw . . . delivers 72.6% of Moose Jaw Audience Alberta These three stations afford the only 100% coverage. CJCA Edmonton . . delivers 70% of Edmonton Audience CFAC Calgary . . delivers 68% of Calgary Audience CJOC Lethbridge . . delivers 86% of Lethbridge Audience British Columbia You cover a wealthy • Mining and Fruit Farm- ^ ing Area with — CJAT Trail Canadian Representatives ALL-CANADA RADIO FACILITIES TORONTO - MONTREAL - WINNIPEG CALGARY - VANCOUVER U. S. Representatives WEED & CO. NEW YORK - DETROIT CHICAGO - SAN FRANCISCO BROADCASTING • Broadcast Advertising 1938 SURVEY FIGURES July 15, 1938 • Page 59 PROFESSIONAL IRECTORY Jansky &. Bailey An Organization of Qualified Radio Engineers Dedicated to the SERVICE OF BROADCASTING National Pr Bldg., Wash., D. C. There is no substitute for experience GLENN D. GILLETT Consulting Radio Engineer 982 National Press Bldg. Washington, D. C. JOHN BARRON Consulting Radio Engineer Specializing in Broadcast and Allocation Engineering Earle Building, Washington, D. C. Telephone NAtional 7757 HECTOR R. SKIFTER Consulting Radio Engineer FIELD INTENSITY SURVEYS STATION LOCATION SURVEYS CUSTOM BUILT EQUIPMENT SAINT PAUL, MINNESOTA A. EARL CULLUM, JR. Consulting Radio Engineer 2935 North Henderson Avenue Telephones 3-6039 and 5-2945 DALLAS, TEXAS FIELD STRENGTH — QUESTIONNAIRE SURVEYS 350 MADISON AVE. NEW YORK CITY Murray Hill 2-2046 THOMAS APPLEBY (LT. COMDR. USNR) Consulting Radio Engineer ALLOCATION PROBLEMS DIRECTIONAL ARRAYS DESIGNED ANTENNA &. FIELD MEASUREMENTS STATION LOCATION SURVEYS National Press Bldg., Wash., D. C. McNARY and CHAMBERS Radio Engineers National Press Bldg. Nat. 4 "The Extent to Which Fact-Find- j. ing Boards Should be Bound by Rules of Evidence". tragic search had ended. Elmer L.jF Fondren, KGGM production man-j1- ager, personally directed all activ-j. ities from the time arrangements were made through Gov. Tingley!' and Mrs. Ruth Hanna McCormick; Simms for exclusive coverage until the last flash went on the air. \ Dt ' CLASSIFIED ADVERTISEMENTS Help Wanted and Situations Wanted, 7c per word. All other classi- fications, 12c per word. Minimum charge $1.00. Payable in advance. Forms close 25th and 10th of month preceding issues. Help Wanted Situations Wanted (Cont'd.) Salesmanager : If your sales record is good, your reputation high grade, your ideas and ambition in high gear and you want to make a place for yourself in a city of 65,000 with an agressive grow- ing station, present your proposition to the manager, WKBZ, Muskegon, Michigan. WANTED GENERAL MANAGER WANTED : Competent General Manager for high powered station. Only those with managerial experience and first class ref- erences need apply. Replies held strictly confidential. Box A35, Broadcasting. Situations Wanted First class licensed engineer, operator, employed in small station, desires change. Will go anywhere. Box A38, Broadcasting. Broadcast operator with six years ex- perience, copy code, go anywhere. Box A26, Broadcasting. Russ Brinkley. Ten years announcing, writing and breakfast club. Available im- mediately. Address, Olean, N. Y. Announcer and narrator, with valuable background of education, business and travel, will consider any offer, preferably in East. Box A25, Broadcasting. Radio operator, telephone first, telegraph second. Copies transradio perfect. Exper- ienced in broadcast and aviation radio. Carl L. Hall, McPherson, Kansas. Excellent announcer, three years ex- perience, including programming, writing, selling. Single. Available immediately. Box A31, Broadcasting. Announcer, six years experience, good references, know production and pro- graming. All offers will be considered. Available in two weeks. Box A34, Broad- casting. Accountant, office manager, salesman six years radio, desires permanent position progressive station, salary and location open, age 36, can arrange interview. Box A32, Broadcasting. Chief Engineer interested in permaneni employment with eastern or southern loca station. Gladly furnish references from former employers. Will consider temporary construction or relief work. May I have an interview at your convenience? Box A39, Broadcasting. Sales and sales promotion manager iden- , tified with large metropolitan station wisher! executive position with smaller organiza-'j tion. Thoroughly experienced in continuit\rf writing, production, and personal manage- ment. Position in East preferred. Box A30 ' Broadcasting. Chief Engineer Capable of designing, constructing, oper ating and assuming full responsibility oj any power station. Ten years' experience includes field strength surveys, recording television, antenna design, etc. Age 32 Box A23, Broadcasting. Top notch programme and productior manager now with regional station: ex\?.r; pert sales promotion director. Ten years -j^ experience: Pianist and organist. Change, 1 desired for association with station or *' aggressive character. Twenty nine years) ta: of age : network background : college anc conservatory. Minimum salary three hun.., dred fifty dollars. Box A33, Broadcasting j Experienced radio executive, available now. A man with 17 years experience ir. the advertising profession (newspaper: agency, and radio) desires to make \ permanent connection with a progressive station. Married, sober, 'a hard worker ane' gets the job done right. A general utility man, who can handle any department o: radio. For past three years has been - con nected with 5,000 watt mid-western sta tion, as manager of merchandising ant sales promotion, as well as publicity direc tor. Can furnish the best of recommenda tions. Box A29, Broadcasting. For Sale — Station Manager : Available September 1 ; 31 ; married ; English parentage ; protes- tant : college graduate business administra- tion ; 10 years experience; salary $250- $300 ; Western states only. Write Box A27, Broadcasting. Successful radio time salesman, aged thirty seven, with eighteen months on lead- ing independent station and fifteen years newspaper background, desires change for personal reasons. Result getter with proven record. Excellent references. Can handle promotion. Box A28, Broadcasting. Established full time broadcasting sta tion for sale for $500,000, approximate]; 10 times annual earnings. Negotiation: confidential ; details disclosed only to re sponsible principals. Brinkman, c/o Realt: Factors, 250 Park Ave. For Rent — Equipment Approved equipment, RCA TMV-75-I field strength measuring unit (new) direct reading ; Estiline Angus Automati Recorder for fading on distant stations G. R. radio frequency bridge ; radio oscilla tors, etc. Reasonable rental. Allied Re search Laboratories, 260 East 161st Street New York City. BROADCASTING • Broadcast Advertising Trade-MarkRuling (Is Based on Sound Similarity of Words to Ears \0f Radio Listeners Cited '' WHAT is probably the first judic- ial notice by this tribunal of the Sfjuse of the radio in advertising "^trade-marked products was that ^iraade by the United States Court H*>f Customs and Patent Appeals in Trta recent decision involving the 1:1 trade-marks 'Dutch Maid' and 7['Dutchland Made,' both used for *race cream," according to the June ^ bulletin of the United States Trade- 1 ZVlark Association. "Application was made to regis- - ter the trade-mark 'Dutch-Maid', siccompanied by a picture of a land- scape, including a Dutch girl, a windmill and two cows, all of which ■— f-the court asserted, at once brought • I Holland to mind. This was also H true, the court said, as to the word -T'Dutchland'," the bulletin continues. . i Commenting further on the simi- . J larities of the two trade marks, the "[court remarked: Similarity in Sound "The difference in the words 'Dutch Maid', and 'Dutchland — fCtfade,' both as applied to ice cream, is so slight that we are of opinion a listener to radio advertising could very easily confuse the one for the :ther. Ice cream is an inexpensive .food product and of common, every day use. The radio listener would not be expected to give attention to —the pronouncing of the names with ~ti,-tne same degree of care as he -rfrwould if the product were more -Texpensive or rarely purchased. "The fact, as urged by appellant, 4 that his goods are not advertised by radio does not change the situa- tion. As a prudent business man he vJtorobably would so advertise if, in -^phis opinion, it would result in bet- "Tter business for him. "From the foregoing it is clear — (-that in cases of this kind more at- 1 tention will hereafter be paid by e--.the courts to the sound of two - ^conflicting marks when pronounced r^than has heretofore been the case. > :!.It, therefore, behooves manufactur- ers about to adopt new trade-marks -_,to keep this fact in mind and to : a«£ivoid marks similar in pronuncia- tion to known, used marks, al- ■^fthough different in spelling and ap- rnoearance." AMERICAN AIRLINES Inc.. Chi- :ago. announces a new code for ra- liotelephonic reports of flying posi- rion. By using a single word ground operators may be informed of the ■lane's position and destination. 3 1 WEBC Tells Your Storv In AMERICA'S SECOND PORT DLLUTH & SUPERIOR And on the IRON RANGE IT'S WMFG HIBBESG W HLB VIRGINIA Finch Selecting Site in New York City For New Sound- Facsimile Transmitter SELECTION of a site for its com- bination sound and facsimile trans- mitter will be concluded shortly, according to spokesmen for the Finch Telecommunications Labora- tories, and work will be commenced immediately on the 1,000-watt transmitter, which is expected to begin broadcasting early in Sep- tember. Four of the highest towers in New York City are being con- sidered as transmitter sites by the company, which explained that height is of great importance as the short waves it will employ do not curve with the earth but travel in straight lines and so are lim- ited by the horizon. Station is ex- pected to have a coverage of about 45 miles radius. Uses New Modulator Broadcasting sound and facsim- ile simultaneously on a single channel, in the ultra-high frequen- cies between 31 and 41 megacycles, the station will be the first to use the Armstrong frequency modu- lator system for duplex transmis- sion. While the program schedule has not been fully determined, news will be the station's major service, especially in the facsimile service which will transmit images four columns wide at a speed of eight and a half feet an hour. Crosley Radio Corp., Cincinnati, manufacturer of radio receivers and other electrical equipment as well as operators of WLW and WSAI, has been licensed to manu- facture facsimile receivers under Finch patents. NationalTelevisionCorp. Will Offer Sets by Fall NATIONAL TELEVISION Corp., New York, announces it expects to offer television receivers to the public within the next month, to retail at $400. The receivers are of standard nine-inch image size, ac- cording to Hamilton Hoge, assist- ant to the president. Officers of the company are Chester Braselton, chairman of the board and also chairman of Arcturus Radio Tube Corp., and Robert Harding, president, who is a patent attorney and engineer. Chief engineer is Ernest A. Tubbs. National Television uses its own equipment, a 441-line cathode ray system, and has developed a syn- chronizing signal generator which locks the lines in place. The com- pany conducts a television school which offers a complete education in television and is known as the Television Training Corp. W2XE. CBS international station, on July 7 discontinued use of the 17.- 760 kc. frequency, and returned to 21,520 kc, Monday through Friday. 7 :30-10 a. m.. and Saturday and Sun- day, 8 a. m. to 1 p. m. THE MOST POWERFUL STATION St. Louis Dallas and Denver Covers the Heart of the Triangle 25,000 WATTS NATIONALLY CLEARED CHANNEL COMPLETE NBC PROGRAM SERVICE More population, more radio sets and more spendable income than any other Oklahoma station, with extensive cover- age in Kansas, Missouri and Arkansas. EDWARD PETRY & CO., Nat'l Representatives New York Chicago Detroit San Francisco K V O O "THE VOICE OF OKLAHOMA" — TULSA AT WA3KTWS MOM flO'M ;u.ie Healthful 31b ay and L'aeaye Z'ioia All Oiibida JMeiyaa M Public Aamuxbly Rooiim Alyo Made JDaii'jhciuliy Oam- foihibla By The Q'-dat 2'lov/ Qi iiAi, Washed A\x uoAly Ventilated livdiooi ajid siuites Qn .ovary FIovjc, If Pzetexmd sim Studied at Princeton lS ONE of its studies relating to the general value and role of radio In the lives of listeners, Prince- ion's radio research department is Investigating radio news and news tommentators in an effort to trace historically the effect of radio on the newspapers, Dr. Hadley Can- Itril, of the school of public and in- ternational affairs, informed {Broadcasting, July 5. This study, Dr. Cantril declared, encompasses a comparison of news fc'.s broadcast and as printed, and the public reactions to the two methods. The study will be com- pleted by early fall and the results probably published by the Prince- ton University Press in book form. Tips on Research -IT IS MORE informative for re- searchers to talk in greater detail to fewer people than it is for them to interview thousands of persons , cn only a few points. This is the opinion of Dr. Frank N. Stanton, CBS New York director of market research, expressed June 30 at a . meeting of Los Angeles Chapter, . American Marketing Assn., in Hol- lywood. Present methods of gath- ering information for CBS under /Dr. Stanton's direction were ex- rj. plained at the meeting. Longer questionnaires are being employed by CBS advertising researchers than formerly and more complete ; pictures so created, he stated. Dr. Stanton invented the first mechan- 'ical device used to measure indi- vidual radio listening. In IjOashingtoru Consistent with the atmos- phere of a distinctive location, the luxurious comfort, digni- fied service, and superior cui- sine of the Hay-Adams House blend into an environment that parallels the tastes of discrimi- nating travellers. Hay-Adams rates make any other choice • poor economy. *3 SINGLE $450DOUBLE HAY-ADAMS HOUSE SIXTEENTH AT H STREET © Opposite the White House Hooking Lafayette Park WASHINGTON, DC. P & G Renews Pair PROCTER & GAMBLE Co., Cin- cinnati, has extended its NBC con- tracts for Kitty Keene and Ma Perkins for another 52 weeks, be- ginning July 4. These programs, advertising Dreft and Oxydol re- spectively, began on NBC May 30, and the new contracts bring them in line with those for the other P & G programs, so that they all expire at the end of the P & G fiscal year. Kitty Keene is broad- cast over a 13-station split Red network in the middle west, from 11:45 a. m. to noon five days week- ly, and Ma Perkins on 11 Blue sta- tions from 10:45 to 11 a. m., also five days a week. Agency for both products is Blackett-Sample-Hum- mert, Chicago. PLEA FOR STATION IN CLEVELAND LOST IN AN OPINION July 1, the FCC denied the application of Great Lakes Broadcasting Co., for a new regional station in Cleveland. Tes- timony during the hearing held last July and reopened in October, brought out that the company was backed by Transamerican Broad- casting & Television Corp., New York station representative organ- ization and that $100,000 to con- struct the proposed station would originate with Warner Bros., mo- tion picture producers. The testimony also indicated that the proposed station would furnish its facilities to Transameri- can at 70% of net regular rates. Transamerican representatives tes- tified it desired a Cleveland station as an outlet for its program and advertising service, according to the decision, and a showing was made "as to the inability of Trans- american to make agreements with any existing Cleveland station for the handling of its business." In denying the application for an unlimited-time station on 1270 kc. with 1,000 watts night and 5,- 000 day, the Commission said that the granting of the application would not cause objectionable in- terference to any established sta- tion, and that, while the evidence indicates there may be a need for an additional station in Cleveland, "the degree of need shown by the applicant for this station is not of such a convincing and compelling nature as to warrant the Commis- sion in departing so radically from standards of allocation and service which have been established as pri- mary elements in determining whether a particular station would serve public interest, convenience and necessity from the standpoint of the nation as a whole." Two Way Communication Inter -office, remote studios, office to office, house to garage. Hundreds of other uses. Simple to install. Any number of 'phones on same line. Microphone Division UNIVERSAL MICROPHONE CO., LTD., 424 Wmn Lane, laffkwood, CailL, US, A. Si a RADIO OUTLINE MAP of the U. S. and Canada 1. Size: 31" x 21. LORILLARD Co.. New York i < »Id Gold cigarettes), on Aug. 16 re- news for 13 weeks, Hollyicood Screen- scoops, on 62 CBS stations, Tues., Thurs.. 7:15-7:30 p. m. (EST), with west coast rebroadcast. Agencv : Len- nen & Mitchell. N. Y. PROCTER & GAMBLE Co., Cin- cinnati, on July 4 renewed Kittu Keene (Dreft) on 13 NBC-Red sta- tions. Mon. thru Fri., 11 :45 a. m.- noon, and Ma Perkins (Oxydol) on 11 NBC-Blue stations, Mon. thru. Fri., 10 :45-ll a. m., both renewals for 52 weeks. Agency : Blackett- Sam- ple-Hummert. Chicago. TRICK WITH EYE Demonstrated by Hindu in Feature on WHN WACKIEST broadcast of the year, a half-hour description of an ex- periment in extra-retinal percep- tion, was produced by WHN, New York, on July 7. Before a studio audience of some 200 guests, a committee of doctors and scientists blindfolded an East Indian enter- tainer, Kuda Bux, to test his claims of "eyeless sight." After his eyes had been covered with dough and cotton and his head swathed in hotel towels and surgi- cal gauze until only his nostrils were uncovered, Kuda Bux read letters, cards and papers handed him by spectators, added a column of figures on a blackboard and walked a wavey chalk line without difficulty, all of which was de- scribed to the listening audience. Mr. Bux, however, could not read a card covered by a towel, nor, after the bandages had been re- moved, could he read through a single towel over his face. WM. R. WARNER Co., New York (Sloan's Liniment) on Oct. 21 re- sumes Warden Lawes on 44 NBC- Blue stations, Fri., 8-8:30 p. m. Agency : Cecil. Warwick & Legler. N. Y. COLGATE-PALMOLIVE-PEET Co., Jersey City, (shaving cream), resum- ing Gang Busters on CBS on Aug. 17. shifts Wed., 10-10:30 p. m. (re- peat 1 a. m.) to 8-8:30 p. m. (re- peat 12 a. m.) Agency: Benton & Bowles. N. Y. KRAFT-PHENIX CHEESE, Corp.. Chicago, on July 28 renews for 52 weeks Kraft Music Hall on 66 NBC- Red stations. Thurs. 6-7 p. m. (PST). Agency : J. Walter Thompson Co., Chicago. JOHN MORRELL & Co.. Ottumwa, la. (Red Heart Dog Food), on Sept. 11 renews Boh Becker's Chats About Dogs on NBC-Red 12 :45-1 p. m. (CDST). Agency: Henri. Hurst & McDonald, Chicago. ACME WHITE LEAD & Color Works, Detroit (paints, varnishes), on Sept. 27 renews Smilin' Ed Mc- Connell on split NBC-Red and Blue network, Tues., Thurs.. 9:30 a. m. (CST) on NBC-Blue in the East: rebroadcast 4 :30 p. m. on NBC-Red in the West. Agencv: Henri. Hurst & McDonald, Chicago. AMERICAN TOBACCO Co., New York (Lucky Strike cigarettes), on Aug. 6 renews for 13 weeks Your Hit Parade on 96 CBS stations. Sat. 10-11 p. m. Agency : Lord & Thomas, N. Y. G. WASHINGTON Coffee Refining Co., Morris Plains, N. J., on Sept. 24 renews for 52 weeks Uncle Jim's Question Bee on 7 NBC-Blue sta- tions, Sat., 7 :30-8 p. m. Agency : Cecil. Warwick & Legler, N. Y. LEVER BROS. Co.. Cambridge (Rinso, Lifebuoy), on Sept. 20 re- sumes Big Toicn. with Edw. G. Rob- inson, on 58 CBS stations, Tues.. 8-8:30 p. m. (repeat 11:30-12). Agen- cy : Ru'thrauff & Ryan. N. Y. QUAKER OATS Co., Chicago (Puffed Wheat, Rice) on Sept. 26 resumes Dick Tracy on 16 NBC-Red stations, Mon. thru Fri., 5-5 :15 p. m. Agency : Sherman K. Ellis, Chicago. Gates Remote Equipment — "Does a Better Job at a Lower Cost" GATES RADIO & SUPPLY CO. Quincy, 111. BROADCASTING • Broadcast Advertising AN ADVERTISEMENT WITHOUT A SINGLE STARTLING FACT We HAVE to be showmen. We deal with people in the broadcasting game which, after all, is show business as much as the movies or the theatre. If it wasn't for showmanship, radio programs would be where they were in 1922. And the listening aud- ience would be about the same size it was in those days, too. We don't bu'hld programs, check timing or select the cast. All we do is to build the equipment the stations use. But we like to put a little showman- ship into that. Have you noticed the clean cut, smooth styling of RCA equipment? Our designers say they can make a transmitter or a mike stand look so smart that the visitor or the client will know the station is up-to-date and on its toes. We also know that nobody buys just from out- side appearances. But other things being equal (and we think we have the edge) you'd rather have a sleek looking job than a frumpy one. Styling fits right in with the showmanship of the station. In another respect we're showmen, too. We know the show must go on. That's why we consider reliability before anything else. If the equipment breaks down during the program, the station is mad, the client is mad and the people who wanted to listen are mad, too. We don't want them mad at us. Frankly, we think the kind of showmanship we use in building broadcasting equipment helps our business. We think it will help you. Take a look at RCA apparatus and see if you won't agree with us. AN ADVERTISEMENT OF THE RCA MANUFACTURING COMPANY, INC. July 15, 1938 • Page 65 Meickandfoinj & fttomotlon Strengthened Waves — Steel Flash — Wheatie Eater — Dealer Survey — Copper Country — Slogans fTT^O BUILD listener interest in I the extended service resulting 1 from its recent power boost, WGAR, Cleveland, presents a Saturday evening Public Square series carrying talks by civic lead- ers of surrounding Ohio cities. WGAR contacted the Chamber of Commerce of each town and lined up speakers, along with the sup- port of cultural groups and clubs, newspapers, and fraternal organi- zations. First show in the series origi- nated in Sandusky's public square and included talks by the city man- ager, president of the Chamber of Commerce, and head of the Vaca- tionland Bureau. The Choral Soci- ety, composed of 103 mixed voices, furnished music. Newspaper publi- city and show cards brought a big crowd for the first broadcast ever to originate in Sandusky. Manager John Patt conceived the series, and Ellis VanderPyl and Maurice Condon visit the towns, working with the various organi- zations in securing speakers. Sev- eral communities not included in the original schedule have asked for a place on the feature. * * * WCKY and Food Show WCKY, Cincinnati will broadcast daily from the Cincinnati Retail Grocers and Meat Dealers Assn. Pure Food & Health Exposition at the Zoological Gardens, Aug. 23- Sept. 5, according to L. B. Wilson, president and general manager of WCKY. A special studio will be constructed in the WCKY exhibit at the show, and programs by staff entertainers will come direct from the exposition. A "Miss WCKY" contest, with prizes for beauty-winners, is being planned. ^ * Plugs for Wheeling TO ADVANCE listener interest in It's Wheeling Steel, broadcast over Mutual-Don Lee network, the pro- motion department of Don Lee Broadcasting System, Los Angeles, has mailed out a promotional piece in the form of a telegram. Titled Radio Flash, and sent to more than 8,000 Pacific Coast retail plumbers, the promotion piece calls attention to the broadcast and asks coopera- tion in publicizing the show and products of Wheeling Steel Corp., sponsors of the weekly program. 300 DISPLAYS like these, most of them non-duplicated, are spotted throughout the primary coverage area of KGNC, Amarillo, Texas, as part of its merchandis;ng serv- ice for network, spot and local accounts. Ward Bread Testers TO promote Jane Ar'den, serial drama broadcast five days weekly on WJZ, New York, its sponsor, Ward Baking Co., is using the printed bands on its bread wrap- pers, window stickers, flyers, truck displays and newspaper space on radio pages. The crew of 64 girls who make some 1,200 house-to- house calls in New York daily, asking housewives to compare slices of Ward's Soft Bun bread and competing brands, are also checking on the present audience of the program and reminding listeners to tune it in. Ward adver- tising is directed by Sherman K. Ellis, New York. * * * Loses Bet, Eats Wheaties PROMOTION stunt on WIND, Chicago, resulted from a bet on the recent All-Star baseball game and Russ Hodges, WIND sports- caster, will eat a bowl of Wheaties on a downtown street corner. In- stead of having one baseball an- nouncer give an unbiased play-by- play description of big league games, WIND has featured two announcers during the season with one rooting for the American League, the other for the National League. Jimmy Dudley, announcer- rooter for the National League made the bet with Hodges. * * * Dairy Promotion RADIO is being used by the Bor- den Dairy Delivery Co., San Fran- cisco, to promote two new mer- chandising features. One is a pro- tective envelope for social security cards and the other a cottage cheese glass with the Golden Gate International Exposition theme drawn in green enamel. The glass tumblers have been promoted for the past month on Borden's Last Minute Neivs three times daily ex- cept Sunday on KFRC, KFBK and KMJ. Jimmie's Cadets FIRST EIGHT weeks of Air Ad- ventures of Jimmie Allen in Can- ada brought 200,000 applicants to British-American service stations for membership as flying cadets, according to Grow & Pitcher Agen- cies, Toronto, who placed the disc series for British-American Oil Co. Ltd. on 11 stations from coast to coast. The program is still bring- ing about 1,000 requests for mem- bership each week, and a weekly newspaper has been started for the cadets. * * * Free Fishing and Tackle STAN COE, radio editor for about 100 New Jersey newspapers and fishing commentator of WINS, New York, is offering on his week- ly program, fishing tackle and fish- ing trips for letters suggesting topics and giving information of interest to fishermen. * * * A Glorious Summer TO EXPLODE the summer slump bogey, WRC-WMAL, Washington, mailed a 4th of July brochure in a "firecracker" mailing tube with a rope fuse and red-paper cover. Reprints Distributed MERCHANDISING department of WOWO-WGL, Fort Wayne, Ind., recently mailed 2,000 copies of the stations' advertisement appearing in the May 1 issue of Broadcast- ing, marking the fifth time the stations have tied up such a pro- motional piece and a Broadcasting ad. The department reports good results and intends to follow up, regarding the plan as a means of covering a large territory of read- ers with minimum overhead. * * * About a Survey WCAU, Philadelphia, has pub- lished a bizarre pamphlet titled "Dealers' Choice" describing a sur- vey among food dealers and drug- gists in the four-State area, asking them: "If some manufacturer of goods you sell was to launch a radio program in the Philadelphia area, which Philadelphia station would you suggest using?" * * * The Sports of CBS "SPORTS from Columbia", large, colorful promotion piece, lists the CBS 1938 sports schedule, which, says CBS, "is the heaviest in the history of the n e t w o r k — more events, more variety, more exclu- sive sports broadcasts than ever before." * * * Montana's Delights OVER 100,000 four-page Montana Booster folders, carrying a pictor- ial map of the state's natural at- tractions, and 50,000 copper wind- shield stickers, are being distributed by KGIR, Butte, and KPFA, Helena. * * * Buy Syndicated Service WSPR, Springfield, Mass., and WMBS, Uniontown, Pa., have sub- scribed to the syndicated promo- tion service of Adrian James Flan- ter & Associates, New York. % % % Slogans for WCKY TO FIND a tag line for station breaks, WCKY, Cincinnati, recent- ly ran a two-week slogan contest for listeners and gave prizes total- ing $75 for the best slogans. TO AID a tour to Washington by the YMCA Boys Choir in Macon, Ga., WMAZ staged a promotion campaign by Manager E. K. Car- gill. Here is the bus used for the trip. The choir broadcast on NBC, WPTF, Raleigh, WRVA, Rich- mond, WIS, Columbia, S. C., and WRDW, Augusta, Ga., during the journey. Prizes for Likes AS A promotion stunt and to de- termine the program likes and dislikes of its listeners, KFOX, Long Beach, Cal., will award more than 250 prizes to fans writ- ing the best letters in answer to the question "What is your fa- vorite program on KFOX?". Con- test closes July 17. Letters may be as long or short as the listeners please. Both adults and children are invited to participate. * * * Dog Week Promotion RADIO advertisers have been asked by promoters of National Dog Week to participate in the 1938 observance of the event. Over $125,000,000 is spent annu- ally on dogs and their relative businesses, according to Robert Briggs Logan, executive secretary of the movement. A complete mer- chandising program has been pre- pared by the National Dog Week Committee, 3323 Michigan Blvd., Chicago. * * * Depression Fighter TIMEKEEPER Fred Jeske of WSYR, Syracuse, carries on an anti-recession campaign of his own by interspersing on his early- morning program bits of "better side" business news and reports on business developments and suc- cesses, outstanding industrial deals in Syracuse and the nation. Brochure for WWL KATZ AGENCY, New York, has published a sales brochure empha- sizing special events broadcast ac- tivities of WWL, New Orleans, and featuring the work of Henry Dupre, WWL special events an- nouncer. * * * Latest Copper Belt Idea ON COPPER coated letterheads with brochure attached, KGIR, Butte, and KPFA, Helena, Mont., impress their selection, along with KSL, Salt Lake City, for a special campaign to promote Sweet's Sup- erfine Packaged Candy. * * * Seekers of Dow Prizes IN A CONTEST offering prizes for responses to the query "Why I like to trade at Dow's," the Dow Drug Co., broadcasting Dawn Pa- trol on WKRC, Cincinnati, drew 17,149 responses in three weeks. WIDE TRADE AREA Reached by Furniture Store On Noon Program WITH a third of present business coming from rural areas in a 100- mile radius of Rochester, the Weis & Fisher store credits radio with the bulk of credit for this portion of its business. Lewis Weis, presi- dent of the firm, which has just renewed its five-minute six-weekly noon news broadcasts, says that nearly all shoppers from outside Rochester say that the daily pro- gram interests them and brought them to the store. A nine-day sale of electric re- frigerators proved successful among rural customers, although the same product could be obtained at the same price in local stores. Mr. Weis also traces much of the trade from customers in Rochester and vicinity directly to the radio program. Page 66 • July 15, 1938 BROADCASTING • Broadcast Advertising When things happen in WLW-land that are close to the hearts and interests of WLW's loyal listeners — there you'll generally find the familiar WLW mike tin . . whether it be the Annual Peony Festival at Van Wert, Ohio ^^MfHK the Memorial Day Automobile Races at Indianapolis, Indiana . . . the Northwest Territory Sesquicentennial at Chillicothe 2if and Marietta, Ohio ... the President's address ^ at Marietta ... the Nation's Prayer Period at Indianapolis . . . the opening of the new Ohio River Dam at A111 in< Gallipolis . . . the Summer Opera Series baWed lnt-nal shields e), Ctr°de SP^ng. I* ^aUzationd1^ elates the need £ ^^«in*£Lffiy el DaJ ^ad inductance tIp t n"mmize W provides excel]/ ar^£e- ^ For use in cJ_ £ °* ,circu« layout. RCA-832 has a taxL ^ ^ the ra'ing of 400 vohs ^ Plate Vol4e ~36Wattsan^ ^^patiou of 15 ^ttT r^T t0talPl»« ^uged for opera^ttS: Th* Waters are eitter 6 3 n r l ,l;eratIon from ft£^ _ e 0-3- or 12.6-voIt suppJv. $28. 75 ferer,, 7 ^A"832 for dif- tem class<* of service • • . Over 325 miJlion R rad'o tuhes have h. Purchased hyrarfL • • In t„K 'rad,° users «e s it ? C8' 38 in radio AH 'the^;/0 *» «CA * • . KCA presents the Maeio ^1 every Sunday 2 Jf, NBCBlueNeJor"the ILLUSTRATION SLIGHTLY OVER TWICE NORMAL SIZE I BROADCAST IN |roadcast Advertising- Vol. 15 * No. 3 .S4.00 the Year WASHINGTON, D. C. AUGUST 1, 1938 S3.00 the Year 15c the Copy Published Semi-Monthly, 25th issue (Yearbook Number) Published in February THREE GOOD REASONS WHY 73% OF WOR'S SPONSORS ARE THE LEADING NATIONAL ADVERTISERS A not Her Year — Another Million! «very y°*r^m,«U Twelve- «... ,» u- «*st *t National Representatives: INTERNATIONAL RADIO SALES Chicago, New York, Detroit, Los Angeles, San Francisco WL9 The Prairie Farmer Station, Chicago Burridge D. Butler, President Glenn Snyder, Manager WNAC Boston WTIC Hartford WEAN Providence WTAG Worcester WICC 1 Bridgeport (New Haven WNLC New London WCSH Portland WLBZ Bangor WFEA Manchester WSAR Fall River WNBH New Bedford WHAI Greenfield WLLH J Lowell (Lawrence WLNH Laconia WRDO Augusta WCOU ( Lewiston (Auburn the YANKEE NETWORK KEEPER OF THE KEYS TO THE NEW ENGLAND MARKET THE market map of New England shows several divisional areas. Each must be reached directly for the most effective and profitable coverage of the whole area. The Yankee Network offers you the strongest combination of stations for making a forceful, sales-producing drive in spots where mass buying is heaviest. Sixteen popular local stations are now included in The Yankee Network group — each station situated in an urban shopping center and dominating the adjacent region. Together these sta- tions deliver your selling message to the people of every trading area from the southern boundary of Connecticut to the northern counties of Maine. The Yankee Network gives you all the keys to the New England market. THE YANKEE NETWORK, INC. bos?^0mas^^ EDWARD PETRY & CO., INC., Exclusive National Sales Representatives Published semi-monthly, 25th issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879. 9,000 Box Tops — and a Stack of Dimes 143 Feet High — in 6 Weeks! ■ &B'^uIT5 Ju=» so. 1 9 3d eluded j .Jfow ttat our "Mined. uiate IV iv„ ed «r«rv .> ., Ws -fine „ ' ' •'ysoa oa °ry detail e "^aaer ^/'jf *°°thBr lod . rs- ^ *«. c «<° iectlve self. tt" We . S- ^ - - IMAGINE a stack of dimes 143 feet high; enough box tops to paper 3,200 feet of wall space; a pile of letters sufficient to fill a fair-sized room! Do this and you have a picture of the immediate, VISIBLE returns from the "Man in the Street" program, sponsored Monday through Friday each week by the Lakeside Biscuit Company over WWJ. This program is a quarter-hour questions-and- answers broadcast conducted by E. L. "Ty" Tyson, WWJ's own nationally known base ball, foot ball and sports announcer. It features Butter-Maid cookies, a Lake- side product. The offer was a Major League Base Ball Book of Facts and Figures for a box top and ten cents. The Returns: 39,000 box tops and dimes in six weeks! Such sensational results by the Lakeside Biscuit Com- pany and equally splendid returns from other recent pro- grams prove once again the responsiveness of WWJ's great Detroit audience. Such returns also prove that there is good business in Detroit NOW and that WWJ can help you get it. Be sure to make WWJ a "must" on coming fall and winter schedules in this responsive market. National Representatives George P. Hollingbery Company lew York Chicago Detroit Kansas Ci San Francisco : Atlanta ht Falls at 4:30 p. m. IN WASHINGTON, D. C. During the week of July 11th, through an impartial telephone survey, a eross-section of Washington druggists were asked what station they would prefer for late afternoon advertising. Twice as many mentioned "WJSV" as any other Washington station. Late afternoon is the key to economical radio advertising in Washington. Govern- ment offices close at 4:30 in the afternoon. Over 100.000 workers stream homeward — to relax before dinner— to listen to the radio. Government employees — the cream of the Washington market — are good customers for good merchandise. Salaries are high, tenure of office long. With good wages and great security, they can and do spend liberally for the good things of life — for the products you advertise. When one station so dominates its market as does WJSV in Washington ... when un- usual working conditions provide night- time audiences during the inexpensive day- time hours . . . gentlemen, there's a buy ! 1 O , O O O WATTS WJSV A CBS S TATI O N Washington's Best Salesman Owned and operated by the Columbia Broadcasting System. Represented by RADIO SALES: New York, Chicago, Detroit, Milwaukee, Birmingham, Los Angeles, San Francisco. . . . That's what we ask Alberta Burke and Associates, an independent research organi- zation, to determine . . . the number of radio homes listening to each of the three local network stations in Cincinnati. In response to this request Alberta Burke and Associates' staff of trained research workers conducted a 13,742 complete round- the - clock coincidental survey for seven days, June 24th through June 30th. As a result it was found that for the total time surveyed listeners were divided as follows : WSAI— 57.1% STATION A— 31.2% STATION B— 11.5% While this survey was necessarily confined to Cincinnati, there is no reason to believe that this same relative listener intensity is not equally true throughout our entire primary area. A complete breakdown is now being prepared and is available upon request. WSAI CINCINNATI • National Spot Representative TRAN.TAMERICAN NEW YORK CHICAGO HOLLYWOOD The Value of an Educational Program depends on its Audience NBC's hundreds of hours of educational features are prepared to hold the interest of listeners . . . FROM its start NBC has recognized as an essential and welcome part of its duty the providing of educational features for the radio audience. But NBC also holds that educational programs must be built to win and hold listeners. The best intentioned, the most painstakingly arranged program is worthless if not built to hold listeners. Those who create such a program may be tremendously sincere and have a real message, but neither the sincerity nor the message is of any value if there is no audience. . To carry out, in actual practice, the preparation of ade- quate educational programs has proved to be a difficult art. The problem is not so much of time or staff facilities, as of planning ways to present cultural features in a man- ner which will attract listeners to tune in these programs. It is difficult, and it is expensive to prepare and broadcast educational programs that will accomplish their purpose. The obstacles in the way do not prevent, however, NBC from doing in the educational field the job it has always believed should be done. At present, one fifth, or slightly more, of NBC's air time is devoted to educational programs. 30% is sold to commer- cial sponsors. And the remaining time is consumed by NBC- produced programs covering many phases of public service and entertainment. NATIONAL BROADCASTING COMPANY The World's Greatest Broadcasting System A SERVICE OF THE RADIO CORPORATION OF AMERICA Congratulations to WAPI Birmingham THE VOICE OF ALABAMA \ \ V A NEW EQUIPMENT NEW FACILITIES j NEW SERVICES v/ WAPI — the voice of Alabama— is one of the oldest, as well as one of the best radio stations in America. It's typical of this dynamic station in this dynamic Southern market that its sixteenth birthday should be celebrated with an announcement of new equipment, new facilities, new services . . . of a seventeenth year of greater ser- vice than ever! WAPI now enjoys the only high fidelity equipment in Birmingham — new modern transmitters — new Columbia Network shows day and night. And more power — day and night — than any station in all Alabama. WAPI is the only station that covers all the state day and night. And it's the only Birmingham station that serves the farmer as well as the worker . . . with farm shows that rural audiences want to hear. Birmingham is one of the nation's major markets. 375,000 busily employed customers for you, in Birmingham alone, with wages NOW higher than in many Northern cities. And Birmingham's giant mills are operating at closer to capacity than anywhere else in the nation. Birmingham has the will to buy — the ability to buy NOW. And WAPI, Bir- mingham's favorite station, provides the key to this vast market... to the mightiest concentration of industry and population in all the South. Radio Sales A DIVISION OF THE COLUMBIA BROADCASTING SYSTEM NEW YORK • CHICAGO • DETROIT • MILWAUKEE • BIRMINGHAM • LOS ANGELES • SAN FRANCISCO BASEBALL SCHOOL BIG HIT IN CLEVELAND IT was July 16th. Baseball schedules showed the Indians on the road. Yet, toward Cleve- land's Stadium moved hundreds of boys . . . eager, anxious, chattering baseball. Curious grown-ups who followed saw the un- folding of one of the most promising promotion and advertising ideas ever developed in Cleve- land— a free baseball school for youngsters, with heroes they had worshipped from afar, act- ing as instructors. It was when executives of Goodrich Tires and Cleveland's WGAR put heads together that the idea started rolling. Tris Speaker (who brought Cleveland its 1920 World's Championship) and Franklin Lewis (WGAR sportscaster) air a daily baseball review for the rubber company. Juniors, as well as their elders, were regular listeners. So why not a closer tie-up by making a closer friend of Junior? The baseball school was a natural follow-up. And so the Goodrich Baseball School was launched. Lads from seven to seventeen swarmed to register, proudly donned membership buttons which made them advertising emissaries of Good- rich, brought along fathers who since have ex- pressed gratitude in purchases from the sponsor. But the staff of Cleveland's Friendly Station does not seem ready to relax. Not according to recent huddles which bespeak still more ideas for sports-minded radio advertisers. His Honor, Mayor Burton, officially opens the Goodrich Baseball School. "Gray Eagle on pitching Tris Speaker gives hints to a youthful hurler. Not mob SCene thiS, hut only part of huge crowd of young- sters and adults who, hearing announcements on WGAR, turned out for the opening session of the Goodrich- sponsored baseball school in Cleveland's Stadium. Above — Tiny Tim learns to catch. Below — Fond parents came along too. Meet the facility of Cleveland's sensational radio-born baseball school (left) Franklin Lewis, WGAR sports edi- tor, (center) Tris Speaker, greatest centerfielder of all time, (right) Elmer Smith, famed as baseball's first home-run-with-bases-loaded hitter in World Series. Stars of 1938 are scheduled for later personal appearances. txruX Broadcast Advertising Vol. 15. No. 3 WASHINGTON, D. C, AUGUST 1, 1938 $3.00 A YEAR— 15c A COPY Record Autumn Is Foreseen by Networks Midsummer Finds SRO Sign for Choice Evening Periods; Business Upturns Aids Fall Advertising Schedules IF THE PRESENT rush of ad- vertisers seeking time on the na- tionwide networks this fall and winter continues, 1938 is going to break all previous records for net- work time sales. Although it is now only midsummer, already NBC and CBS are hanging out the SRO sign for the more preferable eve- ning hours. Of the choicest periods, between 8 and 10:30 p. m., NBC-Red has only 212 hours unspoken for out of the entire week, and since the Saturday evening time between 9:30 and 10:30 will probably be re- tained for the second Toscanini se- ries; advertisers wishing to use the Red during these hours have little choice left. NBC-Blue Looking Up The Blue network naturally pre- sents a wider choice, but already contracts have been signed for more than eight hours a week more of commercial programs than are on at present and new contracts are coming in every day. In answer- to a query from Broadcasting, Roy C. Witmer, NBC's vice-presi- dent in charge of sales, said: "Each year when asked for a statement regarding our fall prospects I have avoided making over-optimistic guesses. As a result, our business has continually turned out to be better than our prophecies. Based on orders in hand and contracts now being negotiated, I am glad to say that the fall of 1938 should be at least as good as 1937, which was the biggest year in our history." At Columbia the picture is much the same. Of the 8-10:30 hours throughout the week only 4% are still unsold, and these are periods opposing such persistent audience- monopolizers as Fred Allen, Bing Crosby, Jack Benny, Charlie Mc- Carthy and Kay Kyser. W. C. Git- tinger, CBS sales manager, told Broadcasting that "the present pace at which new and renewal contracts are being closed indicates high probability for a sellout on Columbia for fall and winter busi- ness. This prospect," he added, "is particularly encouraging in that it probably reflects a general strengthening of business condi- tions throughout the country." Al- ready the CBS fall schedule calls for more than 10 hours more spon- sored time than the network cur- rently carries. "On Sept. 15, 1938, the Mutual Broadcasting System observes its fourth anniversary as America's third national network," declared Fred Weber, general manager. "It is particularly noteworthy to re- port that as we enter our fifth year of service to the advertiser and the listener, business signs for the fall point to an increasing up- ward trend. "For the first six months of 1938 our billings showed a cumulative increase of over 15%. Advance orders for time reservations lead us to believe that we will hold this improvement over the past year and even better it. Several new cooperatively sponsored programs, a new idea in network coast-to- coast broadcasting conceived by Mutual, are included in plans for the 1938-39 season." With present advertisers renew- ing, many new ones signed and others inquiring into the possibil- ities of broadcasting, Pacific Coast network executives look to the au- tumn season with optimism. While some national and regional adver- tisers curtailed their Pacific Coast activities during the summer, prac- tically all will be back in full swing in fall, executives of CBS, NBC and Don Lee networks report. They pointed out that what cur- tailment actually occurred has been considerably offset by the en- trance of new advertisers into the network picture. There have been more inquiries than ever before and the present difficulty, they pointed out, is not to find new sponsors so much as to find enough hours. Time already sold and re- served on the three networks pre- cludes any possible slump during the coming season's high spots, the executives assert. The task con- fronting them at the present time, it was said, is to sell additional daytime hours to improve further the season's receipts and also the business of continuing to contract late evening time, such as 10:30 p. m. and after. Good Prospects on Coast Advertisers are more alive today than ever before to the dollar-for- dollar value of broadcast advertis- ing and it is the general opinion of West Coast network executives that business during the next year will surpass that of last year, with a gradual pick-up as the nation recovers from the recession. Adver- tisers, confident in the general business improvement to come, are arranging their budgets accord- ingly, hoping to "cash-in" on the results. Several West Coast net- work advertisers will devote their entire budgets to radio this year, it was said. Entering the summer as the na- tion's largest regional network, Don Lee Broadcasting System, Los Angeles has made additions to its Pacific Coast facilities which will attract an increase in fall busi- ness of more than 25% over that of last year, according to Thayer Ridgway, general sales manager. He stated that the Don Lee net- work, with 29 stations in Califor- nia, Washington and Oregon, looks forward to excellent fall and win- ter business. He announced an in- crease of rates for the network would go into effect on Sept. 1. Donald W. Thornburgh, CBS Pa- cific Coast vice-president, who re- cently returned to Hollywood from a three-week trip to New York and Chicago stated that radio looks for a greatly improved and enlarged season this fall. "From all indications Hollywood will play an increased part as {Continued on page 32) New and Continuing Network Accounts Slated for Fall . . . [All times EDST to Sept. 24 and EST beginning Sept. 25, unless otherwise indicated] New Business INTERNATIONAL SILVER Co., Meri- den, Conn. (1847 Roger Bros.), on Oct. 2 starts Silver Theatre on 46 stations. Sun., 6-6 :30 p. m. Agency : Young & Rubicam. N. Y. GENERAL FOODS Corp., New York (Postura), on Sept. 5 starts Lum & Abver on 46 stations, Mon., Wed.. Fri., 6:45-7 p. m. (reb., 11:15-11:30 p. m.) Beginning Sept. 26, broadcast will be moved to 7:15-7:30 p. m. Agency Young & Rubicam, N. Y. R. J. REYNOLDS Co., Winston-Salem (Camel cigarettes and Prince Albert to- bacco) on Oct. 3 starts Eddie Cantor on 84 stations, Mon., 7:30-8 p. m. (reb. 10:30-11 p. m.). Agency: Wm. Esty & Co., N. Y. .COLGATE - PALMOLIVE - PEET Co.. Jersey City (dental cream), on Oct. 12 starts a new program not yet decided on 60 stations. Wed., 7 :30-8 p. m. Agency : Benton & Bowles, N. Y. CONTINENTAL BAKING Co., New York (Wonder bread, Hostess cake), on Oct. 14 starts Jack Haley on 42 stations, Fri., 7:30-8 p. m. Agency: Benton & Bowles. N. Y. GENERAL FOODS Corp., New York, will star Joe Tenner in a series on Thurs., 7 :30-8 p. m. this fall, but product, start- ing date and station line-up are as yet unsettled. Agency : Benton & Bowles. N. Y. LEVER BROS. Co., Cambridge (Rinso), on Sept. 20 starts Big Town on 85 sta- tions, Tues., 8-8 :30 p. m. Agency : Ruth- rauff & Ryan, N. Y. COLGATE - PALMOLIVE - PEET Co., Jersey City (shaving creams), on Aug. 17 starts Gang Busters on 46 stations, Wed.. 8-8:30 p. m. Agency: Benton & Bowles, N. Y. GENERAL FOODS Corp., New York (Swans Down cake flour and Calumet baking powder) , on Sept. 29 starts Kate Smith Hour on 77 stations, Thurs., 8-9 p. m. (reb., 11:30 p. m.-12 :30 a. m. ). Agency : Young & Rubicam, N. Y. CAMPANA SALES Co., Batavia, 111. (Italian Balm, Dreskin, Cfcolies and D.D.D.), on Sept. 2 starts First Nighter on 50 stations, Fri., 8-8:30 p. m. Agency: Aubrey, Moore & Wallace, Chicago. LEVER BROS. Co., Cambridge (Life- buoy soap), on Sept. 20 starts Al Jolson Show on 85 stations, Tues., 8 :30-9 p. m. (reb., 11 :30-midnight) . Agency: Ruth- rauff & Ryan, N. Y. LIGGETT & MYERS TOBACCO Co., New York (Chesterfield cigarettes), on Sept. 30 start Burns & Allen on 97 sta- tions, Fri., 8:30-9 p. m. (rep., 11 :30-mid- night). Agency: Newell-Emmett Co., N. Y. FORD MOTOR Co., Dearborn, on Sept. 11 starts Sunday Evening Hour on 86 stations, Sun., 9-10 p. m. Agency : N. W. Ayer & Son, Philadelphia. LEVER BROS. Co., Cambridge (Lux soap), on Sept. 12 starts Lux Radio The- atre on 84 stations, Mon., 9-10 p. m. Agency : J. Walter Thompson Co., N. Y. GENERAL FOODS Corp., New York (Sanka coffee), on Sept. 27 starts We, the People on 51 stations, Tues., 9-9 :30 p. m. Agency : Young & Rubicam, N. Y. CAMPBELL SOUP Co., Camden (soup), on Sept. 9 starts Hollywood Hotel on 70 stations, Fri., 9-10 p. m. Agency : Ward Wheelock Co., Philadelphia. CHESEBROUGH MFG. Co., New York (vaseline), on Oct. 18 starts Dr. Chris- tian on 56 stations, Tues., 10-10 :30 p. m. Agency: McCann-Erickson, N. Y. Continuing McKESSON & ROBBINS, Bridgeport, Conn. (Calox Toothpowder, Solidified Al- bolene), continues Joyce Jordan — Girl In- terne on 10 stations, Mon. thru Fri., 9 :30- 9 :45 a. m. Agency : Brown & Tarcher, N. Y . CUDAHY PACKING Co., Chicago (Old Dutch Cleanser), continues Bachelor's Children on 17 stations, Mon. thru Fri., 9 :45-10 a. m. Agency : Roche, Williams & Cunnyngham, Chicago. CONTINENTAL BAKING Co., N. Y. C. (Wonder Bread), continues Pretty Kitty Kelly on 40 stations, Mon. thru Fri., 10-10:15 a. m. Agency: Benton & Bowles, N. Y. COLGATE - PALMOLIVE - PEET Co.. Jersey City (Concentrated Super Suds), continues Myrt & Marge on 51 stations, Mon. thru Fri., 10:15-10:30 a. m. (reb. (Continued on Page 30) BROADCASTING • Broadcast Advertising August 1, 1938 • Page 11 Sale of Stations By Hearst Radio Expected Shortly IRS Shakeup Not to Hold Up Current Negotiations DESPITE current rumors to the contrary, precipitated by resigna- tions and shifts in the Internation- al Radio Sales organization, it was learned authoritatively by Broad- casting July 29 that negotiations are "moving rapidly" toward the liquidation of the remaining Hearst Radio station properties and that the Hearst interests have not given up their plan to sell all but one of the 10 stations. Neither Joseph V. Connolly, chairman of the board of Hearst Radio Inc. and newly-appointed general manager of the Hearst newspapers, nor Elliott Roosevelt, president of Hearst Radio, when interviewed by Broadcasting, would divulge the names of any of the persons now negotiating for the seven stations still to be dis- posed of. The fact that Emile Gough, former general manager of Hearst Radio, had entered a bid for three of them was verified, however. Gough Offers to Buy Three Mr. Gough, on behalf of un- named backers, made a formal offer to buy WCAE, Pittsburgh; WBAL, Baltimore, and WIS N, Milwaukee, for a sum said to be in excess of $2,000,000. The offer was turned down, however, since WCAE is the one station of the group not for sale, and the deal contemplated purchasing the three in a block. It is expected, however, that Mr. Gough may enter bids for the other two separately and possibly for others in the group. Thus far the only definite deals are the sale of KEHE, Los An- geles, to Earl C. Anthony, oper- ator of KFI and KECA, and of WINS, New York, to Col. Arthur O'Brien, Seattle and Washington, D. C. attorney. KEHE was sold for $400,000 and WINS for $250,000. Applica- tion has already been made to the FCC for approval of the KEHE transfer, with Mr. Anthony ap- plying also for authority to sell KECA to Warren Worcester, of San Diego, who seeks to move it into that city. Mr. Connolly, who was promoted in the Hearst organization in lat- ter July to take charge of all newspapers in addition to his pres- ent duties, denied rumors that Hearst was giving up the sale project and had decided to keep the stations. He said his company is "not out peddling" the stations but is "still seriously considering good offers." He added that it was still his hope and expectation to liquidate the radio holdings by the end of summer. The stations still to be sold are WBAL, Baltimore; WISN, Mil- waukee; KYA, San Francisco, and the four of the Southwestern group — KOMA, Oklahoma City; KTSA, San Antonio; WACO, Waco; KNOW, Austin. Shakeup at IRS Rumors started in mid-July when Murray Grabhorn, vice- president of Hearst Radio and gen- eral manager of its representative Cosmetic Firm Placing GIBBS & Co., Chicago (Bree cos- metics), having concluded a test on WTMJ, Milwaukee, will add stations in Minneapolis, Chicago, St. Louis, Detroit and Cleveland on Sept. 1 for its 15-minute radio gossip program. Ruthrauff & Ryan, Chicago, is agency. organization, International Radio Sales, announced his resignation, effective immediately. Leaving with him were Frank Fenton, sales- man, and William Roux, promotion manager. They did not announce their future plans. Loren Watson was appointed to take charge of the New York headquarters. Shortly after this announcement, it was disclosed that the San Francisco office, opened several months ago with J. Leslie Fox in charge, was being discontinued and its work taken over by John Liv- ingston in Los Angeles. Also closed was the Detroit office under Bob Howard, who was transferred to the New York sales staff. The De- troit duties were taken over by Naylor Rogers, Chicago manager. WDRC, WORC Name Reps Shortly after the Grabhorn res- ignation, WDRC, Hartford, and WORC, Worcester, two of the four non-Hearst stations repre- sented by IRS, announced that they had appointed new represen- tatives. WDRC named Paul H. Raymer Co., effective Aug. 1. WORC named George P. Holling- bery Co., effective Sept. 18. The other two non-Hearst sta- tions are WLS, Chicago, and KOY, Phoenix, Ariz., both controlled by Burridge Butler. It was said at IRS headquarters that these sta- tions are still under a one-year contract. The other subsidiary, Interna- tional Radio Productions, program producing and transcription unit, closed its Los Angeles offices at KEHE in July and headquarters were shifted to New York under Loren Watson. Howard Essary, Los Angeles manager, like Mr. Fox, was released. No other changes in personnel are planned, according to an official statement. Returning to Duties Photo by Bachrach LATEST photo of FCC Chairman Frank R. McNinch, who spent most of July in Naval Hospital, Washington, but plans to be back at his desk on August 10. Reports that he was seriously ill are denied by family sources. WHN Appoints Petry WHN, New York station owned by the Metro-Goldwyn-Mayer film interests, has appointed Edward Petry & Co. as representative, effective Aug. 15. The contract was signed by Louis K. Sidney, manager, just before returning to Hollywood after several weeks at the station. Next fall Mr. Sydney will be in charge of producing the Maxwell House and M-G-M Good News of 1938 which resumes Sept. 1 on NBC-Red. KAST, Astoria. Ore., on July 29 was authorized by the FCC to shift to full time operation on i200 kc, using 100 watts night and 250 day. effective Aug. 6. It now operates with 100 watts daytime only on 1370 kc. McNinch to Leave And Plans Aug. 10 CHAIRMAN Frank R. McNinch of the FCC who has been confined to the Naval Hospital in Washing- ton for most of the last month, will leave by Aug. 1, and plans to return to his official duties Aug. 10. Despite reports that he is seri- ously ill, it was learned authori- tatively as Broadcasting went to press July 29 that the chairman has progressed "very well" and will return to his home by the first of the month. He was or- dered to the hospital by his physi- cians for a rest and treatment in connection with an old stomach condition and at no time has been seriously ill, it was stated. Mr. Mc- Ninch originally had planned to remain in the institution for only a fortnight, but the time was lengthened because of the desire of physicians that he get as much rest as possible. The FCC chairman, urged by his friends to take a brief vacation before returning to the Commis- sion, plans to spend several days at a beach. He was reported Hospital by Aug. I Return to His Desk as being anxious to return to his desk particularly in connec- tion with the chain-monopoly hear- ings tentatively planned for the fall. He is chairman of the four- man committee charged with these proceedings. Meanwhile, reports were cur- rent of a revival of efforts to desig- nate a vice-chairman of the Com- mission. The law itself provides only for the designation of a chair- man, to be named by the President from among the seven FCC mem- bers. No specific mention is made of the vice-chairman in the statute. Commissioner Irvin Stewart, who retired from the FCC a year ago, served as vice-chairman, hav- ing been elected to that post by his fellow members despite the lack of a provision in the law for the office. The practice pursued by Chairman McNinch has been that of designating a member of the Commission to sit as acting chair- man at any time he happened to be absent. Currently, Judge E. O. Sykes is acting chairman. Rehearing Sought On Grant in Texas A PETITION for rehearing in the so-called Wichita Falls case [see page 14], in which the FCC on July 12 authorized Wichita Broad- casting Co. to erect a new 250- watt night and 1,000-watt day sta- tion on 620 kc, to replace KGKO, which was moved May 1 into Fort Worth, was filed with the FCC July 28 by Paul D. P. Spearman, counsel for West Texas Broadcast- ing Co., one of the rejected appli- cants seeking 1,000 watts full time on 1380 kc. The same day the Commission denied a petition for rehearing of the same case filed by Ben S. Fisher on behalf of KTBS, Shreveport, an applicant for the 620 kc. channel. KTBS was automatically barred from the channel by reason of the grant to Wichita Broadcasting Co. In his petition for rehearing, Mr. Spearman claims the Commission erred in failing to make findings of basic fact from the testimony, not- ably that the West Texas company could serve as large a population day and night as proposed by the Wichita company. He also claimed the Wichita company "is not now and cannot become qualified to transact and carry on business in the State of Texas" and not le- gally qualified to be recipient of a construction permit. The claim that the Wichita company's proposed transmitter site would be a hazard to air navi- gation is disputed in the petition, Mr. Spearman stating that the Bu- reau of Air Commerce would have approved the site if requested by the FCC and will approve it now. It was the fault of the Commis- sion, it is stated, that such ap- proval was not asked and received from the Bureau. The Wichita Falls case has been involved in controversy for many months, with many parties taking an interest in it [Broadcasting, July 1]. The Wichita Broadcasting Co. was originally headed by R. W. McFarlane, father of Rep. Wil- liam D. McFarlane, but at the hearing it was stated that the stockholders had been changed, with Joe Carrigan, Wichita Falls attorney, replacing the elder Mc- Farlane as president. The West Texas Broadcasting Co. includes the publishers of the Wichita Times and Wichita Falls Record News as 40% stockholders, the for- mer owners of KGKO (headed by C. W. Snider, wealthy oil man) as 40% stockholders and a group hav- ing membership in the Wichita Falls Chamber of Commerce as 20% stockholders. 4 Seeking 940 Kc. Denied THE applications of four newspa- per groups, each seeking the 940 kc. frequency in four different ci- ties, were all denied in an FCC de- cision July 29. They were El Paso Broadcasting Co. (El Paso Times), seeking 1,000 watts full time for a new station; World Publishing Co. (Tulsa World) seeking 1,000 watts night and 5,000 day; KGKL Inc., San Angelo, Tex. (San An- gelo Standard & Times, Houston Harte), seeking a shift to 940 kc. for KGKL with 1,000 and 5,000 watts from its present assignment of 100-250 watts on 1370 kc; Tri- bune Co., Tampa (Tampa Tri- bune), seeking 1,000 watts night and 5,000 day. Page 12 • August I, 1938 BROADCASTING • Broadcast Advertising WLW 500 kw. Ruling Unlikely This Year By SOL TAISHOFF Station Claims Achievements Show Need to Continue Superpower Tests; FCC Counsel Raps Competitive Effect THE FUTURE of so-called "superpower" operation, wrapped up in the issue of WLW's plea for extension of its authority to operate ex- perimentally with 500,000 watts, will not be decided un- til next year at the earliest — and even then protracted liti- gation is in prospect if the FCC denies the authorization. This was apparent as the FCC "superpower committee" adjourned the hearings on the renewal case July 29 after 10 stormy days of argument. The Committee actually sat as a board of examiners. It must write a report containing find- ings and recommendations for consideration of the full Commis- sion. Then there can be oral argu- ments on the conclusions, if WLW wants them. And, even if the case is expedited, it appears certain the FCC itself won't decide the issue until early next year. Aside from the bitterly fought legal battle, the WLW hearing was unusual in many respects. Practi- cally all of the Commission's case against the station was put in under protest, on the primary ground that the issue did not in- volve programs, but solely the ques- tion of technical feasibility of the experimental operation and whether it should be continued. Frequent Objections To Admission of Evidence Presiding was Commissioner Case, serving as chairman of the committee, with Commissioner Craven as vice-chairman. Because of frequent colloquies between counsel and the rapid-fire objec- tions to admissibility of evidence on both sides, Chairman Case found his task a rather arduous one. In only one instance, however, did he reserve a ruling. By far the bulk of the rulings on evidence were in favor of the Commission and on the blanket question of ad- missibility of testimony dealing with specific programs, he decided such testimony was relevant over WLW's vehement objection. Com- missioner Craven, along with Chairman Case, frequently asked questions to clarify the evidence.. Commissioner Payne, a member of the Superpower Committee, who precipitated the issue by designat- ing the experimental renewal for hearing while in charge of routine broadcast matters, did not ask any questions in connection with testimony adduced from the time the hearings opened July 18 until they were adjourned July 29. This was also the case during the hearings on the proposed new rules and regulations, held before the same committee June 6-30. From the very outset of the hearings it was evident that Duke M. Patrick, WLW counsel and for- mer general counsel of the Radio Commission, was building his case for possible appeal. In connection with one ruling, he openly stated it might be necessary for WLW to litigate. The Commission's case through- out was handled by George B. Por- ter, FCC assistant general coun- sel, who was assisted by Ralph L. Walker, senior attorney. After WLW had made its direct case, Mr. Porter opened the FCC case, plac- ing on the stand four witnesses — three of them subpoenaed from the industry. Their testimony covered principally the competitive factor involved in WLW's operation with 500 kw., and the allegation that stations in its primary service area suffered losses in both network and spot business by virtue of its domi- nance. The crux of the WLW presenta- tion was that it is now rendering PRELIMINARY plans for develop- ment of a radically new type of antenna to involve an expenditure of about $100,000, which would permit WLW literally to "steer" its 500-watt signal and control its primary and secondary areas, shifting them almost at will, were divulged to the FCC July 22 by G. L. Leydorf, director of techni- cal research and development of WLW and WSAI. That WLW intends to pursue this revolutionary development which was said to be entirely feasible, was emphasized by James D. Shouse, vice-president and general manager of the 500 kw. Cincinnati outlet when he told the Super- power Committee of the FCC, con- ducting hearings on renewal of WLW's experimental 500 kw. au- thority, that the Crosley Radio Corp. had earmarked ample funds for the undertaking. Mr. Leydorf explained in detail how this proposed antenna system would function. It would actually be an antenna array presumably using the principles of the so-called Franklin antenna, or a two-element structure with the insulator in the center and each element separate- ly excited. Years of Research The sequence of studies which led to the plan for the proposed antenna, Mr. Leydorf brought out, began when WLW in 1935 in- stalled a directional antenna ar- ray for nighttime opei-ation to cur- what amounts to an indispensable service to many thousands of dis- tant listeners otherwise unable to get a selection of program service, by virtue of a strong secondary coverage; that while technically it has proved the feasibility of oper- ation with 500 kw., continued de- velopment is essential to attain maximum efficiency, through reduc- tion of distortions ; that to continue this development it has ear-marked a substantial sum, possibly amount- ing to $100,000, for a radically new type of radiating system which would appreciably enhance its cov- erage and literally permit it to "steer" its signals, and that it spends a substantial portion of its income on programs, program de- velopment, talent and public ser- vice. The brunt of the WLW case, aside from purely technical phases, was borne by James D. Shouse, vice-president of the Crosley Ra- dio Corp., and general manager of its stations, WLW and WSAI. A veritable commercial history of ra- tail its signal toward Canada where CFRB, Toronto, claimed in- terference. From that study, addi- tional experiments have been made leading up to the projected plan for the new device. With it Mr. Leydorf expects WLW to pull in or push out its rapid fading area to any point it desires; to control defi- nitely its secondary service; to re- strict the signal in its primary service area probably to that of a 50 kw. station, and then to throw the full force of 500 kw. operation back of its secondary service sig- nal. Mr. Leydorf's plan is premised on 500 kw. operation, and contin- uance of WLW's present experi- mental authorization, it was clear- ly brought out. Previous testi- mony during the hearings [see running story] was to the effect that under existing propagation conditions, very little secondary service is rendered by 50 kw. clear-channel stations and that re- liance for this secondary service must come from higher powered outlets. While use of a single Franklin antenna for WLW probably would entail a structure some 1,400 feet high, Mr. Leydorf said that with the antenna array now proposed on paper considerably lower heights would be employed. The fast fading area of WLW, in which some 8,000,000 people are estimated to reside, could be con- trolled with the proposed system, (Continued on Page 59) dio and of programming operations was recounted to the committee by Mr. Shouse, who drew upon his long experience as a top-flight salesman for CBS and as general manager of the CBS-owned KMOX, St. Louis, in defining such opera- tions, which in the past has been given only scant attention in FCC proceedings. WLW placed in the recoi'd a com- prehensive "economics" case as well as an unusually thorough tech- nical presentation. The financial history of the station dating back to 1931 before its 500-kw. opera- tion, which began in 1934; com- plete breakdowns of its program- ming operations, analyses of ac- counts, and similar data were all placed in the voluminous record. Over WLW protests the Com- mission questioned Mr. Shouse closely on individual programs broadcast over the station, includ- ing proprietaries. Mr. Porter ran through the entire roster of Proc- ter & Gamble programs on the sta- tion and when he questioned wit- nesses he had subpoenaed, Procter & Gamble appeared to be the main theme, the obvious effort being to show that this large advertiser used WLW for spot programs to the exclusion, or almost the exclu- sion, of other stations in its pri- mary service area. John A. Kennedy, operator of WCHS, Charleston, WPAR, Park- ersburg, and WBLK, Clarksburg, first Commission witness, told of WLW's competition in testimony that ran for three days. He op- posed WLW's 500 kw. operation as unfairly competitive. He argued against one station (WLW) "usurping" the 500 kw. field, de- claring that if any are permitted at all there should be a number of them. Groundwork Is Laid For Possible Appeal That WLW intended to prepare its renewal case for a possible appeal to the courts, in the event of an adverse decision, was ap- parent from the start. In opening the case July 18 Chief Counsel Patrick called at- tention to the fact that WLW, in its notice of appearance, reserved the right to "question the power of the Commission with respect to any issue set forth in the Com- mission's notice of hearing, or with respect to which evidence or ar- guments may be heard." He said WLW regarded the is- sues in the case as somewhat dif- ferent from those which might be conducted at a hearing for a regu- lar license renewal. He said he did not concede the "propriety of cer- tain of the issues set out in the Commission's notice of hearing," if those issues "are to be taken as a basis for the ultimate findings and eventual decision of the Com- mission." Mr. Patrick said specifically that WLW did not want to be understood as conceding the pro- (Continued on Page 48) Antenna Able to Steer Signal In Development Stage at WLW BROADCASTING • Broadcast Advertising August I, 1938 • Page 13 Radio Popularity Carries O'Daniel In Texas Primary Crooning Hillbilly Nominated By Tremendous Plurality PLUGGING Hillbilly Flour along with his candidacy for the Demo- cratic nomination for Governor of Texas, which is tantamount to election, W. Lee O'Daniel, Fort Worth flour manufacturer, demon- strated the effectiveness of radio by using it almost exclusively in winning the nomination by a clear majority in the July 23 primaries, and, incidentally, boosting flour sales. Mr. O'Daniel, stumping 6,000 miles over the State in a whirl- wind six-week campaign with a sound truck and hillbilly band, part of his regular radio show on WBAP, Fort Worth, polled more than 450,000 votes and won nomi- nation over 11 other candidates, the first candidate to be nominated without the formality of a runoff since the 1920 primary law. Completely ignored by the Texas press when he announced his prob- able candidacy April 17 on one of his regular broadcasts over WBAP, Mr. O'Daniel swept into national headlines after he had received 54,- 999 pieces of fan mail urging him to run and drew a crowd of 15,000 at his campaign-opener at Waco in Mid-June, using radio as his sole publicity medium. [Broadcast- ing, July 1]. In a Houston appear- ance late in the campaign he drew 26,000 listeners. Salesman and Singer As a flour salesman and vice- president of Burrus Mill & Eleva- tor Co., Mr. O'Daniel in 1932 start- ed his flour-selling program on WBAP, later extending to the Texas Quality Network, featuring a hillbilly band and his own home- spun comment and singing. Later he formed the Hillbilly Flour Co. in Fort Worth, and transferred his radio activities to promoting his own product. He became president of Fort Worth's Chamber of Com- merce and is reputed to have amassed a fortune in his business, with radio as his primary advertis- ing medium. Using as a campaign slogan a line from one of several songs he has composed Please Pass the Bis- cuits, Pappy, and responding to his opponents' queries about where he intended to get the $41,000,000 yearly necessary to pay the $30- per-month old age pension he prom- ised by turning to his hillbilly band with "Strike up a tune, boys", Mr. O'Daniel let showmanship domi- nate his "businessma n's cam- paign." The O'Daniel party, including his family and musicians, rolled into Texas towns with their sound truck and put on a show for the large audiences, complete with the candidate's speeches and music. WBAP engineers accompanied the party, and arrangements for daily WBAP and Texas Quality Network pickups cleared through the WBAP offices. KGKO, Wichita Falls, claimed a scoop in notifying O'Daniel of his nomination during its 6 3/4 hour coverage of election returns July 23. On July 26 KGKO originated for NBC Mr. O'Daniel's first coast- to-coast network broadcast. Intro- Page 14 • August 1, 1938 Texas' New Radio-Governor and Some of His Troupers RADIO'S OWN CANDIDATES Several Broadcast Personalities Are Entered in Local Races for Public Office FIGURES prominent in the radio realm are running for major polit- ical offices in current campaigns, some of them apparently standing excellent chances of election. In Ohio, Charles Sawyer, vice- president of Crosley Radio Corp., operating WLW, Cincinnati, and one of the State's Democratic na- tional committeemen, is conducting a vigorous campaign for the guber- natorial nomination and has al- ready won labor endorsement as against Gov. Martin Davey, seek- ing renomination. The Ohio pri- maries are Aug. 9. In South Dakota, Chandler Gur- ney, onetime manager of WNAX, Yankton, and a member of the Gurney family which still owns and operates the station, has again won the Republican nomination for United States Senator and will be pitted in the November elections against Tom Berry, Democratic nominee. Young Mr. Gurney came within a few votes of winning the Senatorship in 1936, having been nominated that year also and hav- ing run against Senator Bulow. In Omaha, Foster May, news editor of WOW, is seeking the Democratic nomination for Con- gress, which Maj. Edney Ridge, general manager of WBIG, Greens- boro, N. C, also sought recently in his district but lost in a close primary vote. Seeking to return to Congress is Karl Stefan (R- Neb.), who has served two terms and who was a former commen- tator for WJAG, in Norfolk, Neb. duced by Harold V. Hough, KGKO's Hired Hand and general manager, the governor-elect brought along his hillbilly band, read poems, told of the race, and introduced his family during the half -hour broadcast. Mr. O'Daniel, opposed by 11 other candidates, many of them seasoned politicians, received a large majority over his opponents' combined vote. On election night, Mr. O'Daniel stated over a special line from his home to WBAP that he owed his success to radio. The Fort Worth flour merchant has been on the air with his hillbilly band for the last six years over WBAP, Fort Worth; since August 1935 over the facilities of the Texas Quality Network. Rep. Luther Patrick (D-Ala.), of Birmingham, who made his repu- tation over WBRC, has already been renominated and will return to Congress, unless a political up- set occurs. From Spartanburg, S. C, it is reported that Virgil Evans, opera- tor of WSPA, has filed as a candi- date for the State assembly in the Aug. 30 primaries, and from Al- bany it is reported that Phelps Phelps, now an assemblyman and a commentator over WMCA, New York, has been designated to run for the State Senate from the 13th Manhattan district. Bakery Series Renewed QUALITY BAKERS of America, New York, cooperative bakery or- ganization, on Sept. 20 renews for 26 weeks, its thrice-weekly quar- ter-hour transcribed children's de- tective adventure program, Speed Gibson, on more than 40 stations nationally. Organization sponsored the serial last fall, and has an elab- orate club merchandising program for the new series. Written by Vir- ginia Marie Cook, and directed by Don Wilson, the serial is being cut by Radio Recorders, Hollywood, and placed direct with the cooperation of National Radio Adv. Agency, that city, producers of the pro- gram. Although produced especial- ly for Quality Bakers of America, the series is also open for inde- pendent sponsorship in other cities. Talburt for Scripps-Howard A Neiv Band for the Old Stetson McFarlane Is Loser In Texas Primary Critic of Radio Is Defeated In Reelection Campaign REP. William D. McFarlane, Dem- ocratic member of Congress from the 13th Texas district, who took a leading role in the last session in assailing and demanding an in- vestigation of the radio industry and the FCC only to vote against the Connery Resolution [Broad- casting, June 15], was defeated for reelection in the Texas primar- ies July 23 by Edward Gossett, Wichita Falls attorney. Congressman McFarlane ran sec- ond by several thousand votes in a field of four, and according to lat- est advices from Texas has the op- tion of demanding a runoff elec- tion in view of the fact that Mr. Gossett failed by a few hundred votes to obtain a majority. How- ever, K. C. Spell, of Wichita Falls, who ran third and polled more than 2,000 votes was reported ready to throw his strength to Mr. Gossett, which observers say would assure McFarlane's defeat. A Frequent Haranguer The Texan, whose home is in Graham, a small town near Wich- ita Falls, repeatedly assailed the FCC and some of its members in speeches in the House during the recent Congress, and took occa- sion frequently to charge irregu- larities in the radio industry. At one time he alleged that two for- mer U. S. Senators were employed by a large radio company to influ- ence a court .decree, but he never disclosed their names. Mr. McFarlane intensified his crusade against radio and the FCC after an FCC examiner had is- sued a report favoring the appli- cation of West Texas Broadcast- ing Co. for a new station in Wich- ita Falls to replace KGKO, author- ized by the FCC to be moved into Fort Worth and operated by Amon Carter, publisher of the Fort Worth Star-Telegram. There were several competing applications, one of them that of the Wichita Broadcasting Co., whose original list of stock- holders included R. W. McFarlane, as 33% stockholder and as presi- dent of the company. R. W. Mc- Farlane was identified as Congress- man McFarlane's father. The FCC split on the decision in favor of the company originally headed by the elder McFarlane, Commissioners Case, Craven, Walk- er and Payne favoring the grant and Chairman McNinch and Com- missioners Sykes and Brown vot- ing to grant the competing appli- cation of Faith Broadcasting Co. During the hearing on the com- peting applications, it was dis- closed that R. W. McFarlane had withdrawn from the company and that Joe B. Carrigan, Wichita Falls attorney, had become presi- dent. While in Washington July 27, Mr. Carrigan reported that the other stockholders will be Harry Hamilton, local auto dealer, vice- president; Sol Lasky, chain men's store owner, secretary-treasurer ; Gordon T. West, oil operator, di- rector. A petition for rehearing of the case was filed with the FCC July 28 by Paul D. P. Spearman, on behalf of the West Texas Broad- casting Co., one of the rejected applicants. BROADCASTING • Broadcast Advertising : Drive Against Patent Medicine Seen in New Procedure of FCC WJJD Renewal Set for Hearing, With Commission Issuing Press Release Announcing Action THE SPECTRE of a new drive against patent medicine advertis- ing is seen in current activities of the FCC, said to involve a "new procedure" in the handling of in- formal complaints against sta- tions. Formally announcing in a spec- ial press release June 20 that it had designated the renewal of WJJD. Chicago, for hearing be- cause of complaints involving "cer- tain patent medicines", the Com- mission inaugurated its procedure. Heretofore the FCC has cited sta- tions for renewal by giving them temporary licenses before it had concluded its investigation — a prac- tice that brought sharp criticism. Now it is claimed the FCC is not meting out the temporary license until the "preliminary investiga- tion" is concluded, and then it will make known the specific charges, without, however, mentioning the commodities. During its investigation, it was learned, the FCC asked WJJD to submit continuities on commercial announcements for Cystex, inter- nal remedy, and Kolor-bak, hair preparation. As far as known, it did not request data on any other proprietaries. Both of these ac- counts are placed nationally, with the former having been spotted on more than a dozen stations during this year, and Kolor-bak on even a larger number. swers to a series of more than a dozen questions it had propounded. It is understood this has been done, and that now the committee has asked the law department to submit a plan of organization and proce- dure, to define the manner in which complaints should be handled and routed through FCC subordinate offices, or something of that na- ture. There are now pending more than a score of temporary licenses issued by the FCC under former procedure, involving not only pro- gram complaints, but purported technical violations of FCC regu- lations, for alleged transfer of li- censes without authority, purported lottery enterprises and solicitations of funds and other practices which were Being investigated. What FTC Record Shows In its July 20 release, the FCC said its investigation of the pro- grams in question over WJJD "did not disclose that the advertising was in accord with stipulations en- tered into by the manufacturers with the Federal Trade Commis- sion and Food & Drug Adminis- tration, Department of Agricul- ture, following proceedings had and cease and desist orders entered by those agencies." Federal Trade Commission rec- ords, checked July 23, revealed that the agency in February, 1935, issued an order against United Remedies Inc., of Chicago, dealing with claims made for Kolor-bak. The records also showed that sev- eral years ago negotiations were held in connection with a stipula- tion involving Cystex, but there was no formal order. After issuance of the press re- lease involving the WJJD desig- nation for hearing, some dispute developed within the FCC as to its form, it is understood. One group felt the announcement was too far- reaching. The new procedure is being em- ployed despite the fact that a com- mittee o n informal complaints, named several months ago, has done little in the way of consider- ing the matter. After an initial meeting following its appointment last March, the so-called "Commit- tee on Informal Complaints" asked the law department to submit an- W OMAN MENTIONED FOR POST ON FCC APPOINTMENT of a woman- Mrs. Joseph E. Goodbar of Boston and New York — as a member of the FCC, is being urged by a num- ber of women's organizations. Mrs. Goodbar, identified with the National Federation of Press Women, and chairman of 'its om- mittee on Radio and Economics, has been active in recent weeks toward such a goal, Broadcasting learns authoratively. She is also chairman of the prize contest committee of the Women's Press Club of New York, which last May made "Cer- tificate of Merit" awards for net- work programs. There is no present vacancy on the Commission. Gov. Norman S. Case is now serving under a re- cess appointment, his term having expired on July 1. When the new Congress convenes it will be neces- sarv for President Roosevelt to send to the Senate a nominee for the seven-year term retroactive to July 1, and it has been generally expected that Gov. Case will be named to succeed himself. Sale of WPEN to Bulova Sought by Iraci Estate DUE to the difficulty of operation by an estate, Miss Miriannina C. Iraci, daughter of the late John Iraci, owner of WPEN, Philadel- nhia, and onetime owner of WOV, New York, has applied to the FCC for authority to sell 60% control of WPEN to Arde Bulova, New York watch manufacturer and sta- tion operator who several years ago boueht WOV from Mr. Iraci. Miss Iraci is administratrix of the es- tate. Purchase price of the con- trolling stock in WPEN. which operates full time with 1,000 watts on 920 kc, is understood to be $160,000. Mr. Bulova also has pendine an application for purchase of WPG from the municinalitv of Atlantic City for $275,000, subject to FCC approval and to removal of the facilities to New York [Broad- casting, July 15]. Satisfied Rivals AS A RESULT of the new FCC rules governing the sale of time to political candi- dates promulgated after a request by WTAR, Norfolk [Broadcasting, July 1], that station on July 21 called a conference of rival candi- dates in the Aug. 2 Demo- cratic primaries and was able by the "round table" method to arrange for alternate per- iods, particularly for the night of Aug. 1. Local Laws Affect Ruling on Politics Sykes Clarifies FCC's Recent Regulations on Campaigns LOCAL statutes regarding elec- tions "may require" radio stations in particular cases to extend their facilities to candidates in pri- maries, acting FCC Chairman E. O. Sykes declared in a recent let- ter. Replying to a query regarding the applicability of Sec. 315 of the Communications Act and Rule 36a of the Rules Governing Standard Broadcast Stations (Broadcasting, July 15) to primary elections, Commissioner Sykes stressed the reluctance of the FCC "to respond to hypothetical inquiries, particu- larly when such inquiries touch on matters which may possibly later come before it for formal deter- mination". Commissioner Sykes declared, however, that "in this instance the Commission deems it appropriate to say that in adopting its rules pursuant to Sec. 315, it was point- ed out that no set of rules or stat- ute can specifically cover all sit- uations that may arise and that it was the Commission's intention that conformity should be had to the spirit, as well as the letter, of the rules to the end that broadcast facilities may be made available to political candidates upon terms and conditions which will assure fair treatment to all. "Also, your attention is directed to the provisions of Rule 36a2(a), defining the words 'a legally quali- fied candidate', and specifying that determinations are to be made in this connection according to the ap- plicable local laws. Further, the pro- visions of Rule 36al make no ref- erence to elections, whether pri- mary, general or special, but im- pose requirements in connection with the use of facilities by legal- ly qualified candidates. "It would appear, therefore, that depending on the provisions of municipal, county or State laws which may be applicable in the case of candidates desiring to use the facilities of the station con- formity with the spirit, as well as the letter, of the statutes and rules may require in the particular case extending the use of the facilities of such station to candidates in primary elections." Screen Guild to Support AFRA in Creating Ban On Free Radio Service SCREEN Actors Guild, Hollywood, will support the American Federa- tion of Radio Artists by forbidding members from going on radio pro- grams gratis or at rates under the AFRA scale. Official action is scheduled to go into effect within a few days, after preliminaries have been ironed out. Individual members of the board and Guild officers plan to stand back of the AFRA rule by setting up a rule in the film organization similar to that now in operation by the radio union. The ban has been laid down by Los Angeles Chapter of AFRA and Screen Actors Guild to avoid ex- ploitation of talent induced to make free radio appearances in the hope of sponsorship or station jobs. This was the explanation given by Noi'man Field, second vice-president of AFRA's national board, who is also executive sec- retary of Los Angeles Chapter. Only free appearances to be al- lowed are those for accepted charity purposes with Los An- geles Chapter's approval. Since AFRA is affiliated un- der the AAAA with all talent branches of the entertainment business, it is also a foregone con- clusion that the same ban will be extended to Equity and to the various other stage talent groups. The only film artists not affected by the Guild radio ban are those under contract to picture studios that have particular clauses in contracts giving the company rights to their radio services. How- ever, it is stated by Guild officers, a move within its ranks will be started to discourage members in the future from giving studio em- ployers such rights. The move on the part of SAG will effect many Hollywood radio commentators who have call on virtually the en- tire talent of the film industry for their programs. Los Angeles Chapter of AFRA on July 19 ratified the national board's contract with NBC and CBS covering minimum wages and working conditions on sustaining broadcasts. Following a three-week period of grace, it was scheduled to go into effect Aug. 7, according to Field. CONTROL of KIEM, Eureka, Cal., passes into the hands of William B. Smullin, station manager, as a re- sult of an FCC decision July 21 au- thorizing the transfer from Harold H. Hanseth, who formerly held 62%% of the stock. Two Big Movie Programs Projected in Hollywood PLANS are in formation for a fall commercial radio series endorsed by Academy of Motion Picture Arts & Sciences, Hollywood, as representative of the film industry in supplying talent. A special com- mittee is representing the organi- zation in negotiations with an un- named sponsor. The program, titled Cavalcade of Hollywood, is scheduled to start in early fall. It will exploit the film industry and format is said to be different from anything so far at- tempted in radio. Well-known pic- ture writers, under direction of Grover Jones, Hollywood film writ- er, are preparing the material. This is the second film industry cooperative involved in radio ne- gotiations. Screen Actors Guild is currently engaged in a deal which would present its membership in a series of sponsored programs, proceeds to be turned over to the Motion Picture Relief Fund. BROADCASTING • Broadcast Advertising August i, 1938 • Page 15 Copyright, Publicity and Labor Projects Included in Active Program of NAB Four New Locals Authorized by FCC Fayetteville, Salisbury, Johnson City, Charleston, Get Grants TWO new local stations in North Carolina, one in Johnson City, Tenn., and another in Charles- ton, W. Va. were authorized by the FCC in decisions announced in lat- ter July. The new stations in the Tar Heel State will be located in Raleigh and Salisbury. Sustaining Examiner Seward, the Commission authorized Capitol Broadcasting Co. to erect a new 100-watt night and 250-watt day station on 1210 kc. in Raleigh, at the same time denying the applica- tion for 250 watts daytime on the same frequency in Fayetteville filed by C. W. Walker and Waldo W. Primm, partners. The Capitol Broadcasting Co.'s shareholders are Earl C. Marshburn, attorney, 40 shares; A. J. Fletcher, attorney, 35; Howard E. Satterfield, profes- sor of engineering, U. of North Carolina, 30; Charles E. Green, at- torney, 30; E. Johnson Neal, insur- ance man, 15. The Salisbury grant went to Piedmont Broadcasting Corp., the Commission sustaining Examiner Berry in recommending 100 watts night and 250 day on 1500 kc. At the same time the Commission de- nied the rival application for a sta- tion in the same community filed by Burl Vance Hedrick, publisher of the Salisbury Herald, who sought 1,000 watts daytime on 1340 kc. The Piedmont corporation's shareholders are Bryce P. Beard, president, bottlers supply dealer, 118 shares; J. F. Hurley Jr., vice- president, publisher of Salisbury Post, 94; Stahle Linn, attorney, 23; William S. Overton, secretary, auto dealer, 10; J. Carson Brant- ley, head of J. Carson Brantley Adv. Agency, 20; J. P. Mattox, in- surance man, 10; C. F. Raney, auto dealer, 10; Gregory Peeler, banker, 5; Walter Carter, electrical supply dealer, 5; M. M. Murphy, insur- ance man, 5. Tennessee Grant MIDNIGHT oil is being burned at NAB headquarters in Washington these days to carry out the heavy platform pledged by the reorgan- ized trade association, under di- rection of Neville Miller, presi- dent. While Mr. Miller is devoting his primary attention to the whole subject of copyright, he also has been active in several other direc- tions. He returned to Washing- ton July 27 after attending ses- sions of the American Bar Asso- ciation in Cleveland, and during the preceding week attended ses- sions of the National Health Con- ference in Washington and ad- dressed it on radio cooperation. To assist educational and civic organizations in preparing radio programs and schedules, the NAB this fall will distribute through member stations a special hand- book outlining radio practices and techniques, calculated to aid non- professionals. Ed Kirby, public re- lations and education director of the NAB is collecting the data and preparing the manual. Fair Plans Considered Preliminary plans have been made for broadcasting: industry participation, through the NAB, in both the New York and San Fran- cisco World Fairs next year. While no specific plan has been adopted, consideration is being given to use of top-flight radio personalities to- gether with nationally-known fig- ures in education, religion and club work to demonstrate radio's enter- tainment and public service range under the American system. Thought is being given to graphic demonstrations, such as films, to tell the story of American broadcasting. Presentations will be coordinated for extensive radio- promotion at major county and PICKS PIX PERCH AtopWGAR Antenna, Making Station Go Off Aii State fairs, under the plan, Mr. Kirby working on this effort under President Miller's direction. The Radio Manufacturers Association may cooperate. Analysis of stacks of news pro- gram continuities received from stations in response to an NAB request last month also is being made by the NAB under the direc- tion of Paul F. Peter, research di- rector, to ascertain the degree of "editorial opinion", if any, exerted over stations and networks, for possible use in connection with of- ficially circulated reports that some stations were active politi- cally and otherwise. Active cooperation of NAB head- quarters with station sales man- agers also has been launched through deliberations with Craig Lawrence, sales manager of the Iowa Broadcasting System, and chairman of the Sales Managers Committee. The purpose is to pre- pare data which will present ra- dio's case to advertising groups, in the form of statistical and market- ing studies and exhibits. Joseph L. Miller, labor relations director of the NAB, has been ac- tive in collecting case histories on labor troubles of stations gener- ally, in order that the NAB may have as complete a reseiwoir of information as possible. Currently he is working on behalf of WLS, Chicago in connection with a con- troversy between electrical and structural steel workers about erection of the station's new an- tenna. President Miller and George W. Norton, owner of WAVE, Louis- ville, chairman of the NAB com- mittee on law, attended a confer- ence in Cleveland July 26 during the Bar Association sessions on court broadcasts — a subject con- sidered by the Association last year. It was concluded at the con- ference, attended by representa- tives of the American Newspaper Publishers Association and the American Society of Newspaper Editors, as well as ABA, that gen- eral principles on court broadcasts can be worked out. It was agreed that the two press organizations and the NAB should designate committees to sit with representa- tives of the bar to work out ac- ceptable standards or canons. NAB was not represented in the original deliberations last year — a fact that caused some concern. Vadsco Making Up List VADSCO SALES Corp., New York, will use radio this fall and winter to advertise Quinlax, a cold rem- edy, through Lawrence C. Gum- binner Adv. Agency, New York. Campaign will be national in scope, according to Max A. Geller, ac- count executive, but type of pro- gram and whether it will be a spot or network schedule are yet to be determined. NBC has been informed by Filippo Soccorsi, director of the Vatican City radio station, that it received a spe- cial benediction from Pope Pius XI for its "invaluable" cooperation in relaying the Pontiff's message to the National Eueharistic Congress of Canada recently held in Quebec. KVOO and WAPI Begin Operation On Full Time INAUGURATION of full-time operation for KVOO, Tulsa, and WAPI, Birmingham, under special experimental authorization from the FCC on the 1140 kc. channel, is scheduled for Aug. 9, having been postponed one week to permit com- pletion of technical installations. The stations, which have operated simultaneous day and time-sharing at night on the clear channel, un- der special FCC authorization, will operate full time experimentally through use of mutually protective directional antennas, with their present powers of 25,000 watts and 5,000 watts respectively. Both stations plan celebrations in connection with the full time oper- ation. At KVOO, a number of dis- tinguished guests, including offi- cials of NBC, are expected. The entire week of Aug. 9-15 has been dedicated by WAPI to the celebration with special pro- grams, originated either by WAPI or CBS sharing salutes on the oc- casion of WAPI's 16th anniver- sary. The salutes include every- thing from an address by Ala- bama's Governor-elect to a series of shows transcribed by UP and special programs ranging from a Hollywood-to-Birmingham reunion of the Bankhead family to a remote control visit to the city's dog pound. CBS Disc Dicker PLANS for the acquisition of American Record Corp. by CBS are under consideration but no defi- nite action has been taken, Broad- casting was told by CBS officials on July 27, despite numerous ru- mors that the sale had been con- sumated. If the network does take over control of the record firm, whose subsidiaries produce the Brunswick, Columbia and Vocalian phonograph records, it would for the first time be in a position to make off-the-air recordings of its own network shows for use by sponsors in supplementary mar- kets, and to compete for recording business with independent record- ers as does NBC's transcription division. Refusing to discuss price or other details of the proposed transaction, CBS merely states that it is "making an examination into the wisdom of acquiring American Record Co., but has not yet reached a decision." Chilean-Nitrate Plans CHILEAN Nitrate Educational Bureau, New York (fertilizer), is making plans for its annual fall and winter campaign, placed through O'Dea, Sheldon & Cana- day, New York. The agency re- ports that while plans are still in the formative stage, it is possible the 26-week transcription cam- paign which ran on some 10 sta- tions in the Southeast last winter may be repeated. Coffee Fund PLANS for the $500,000-a-year cooperative campaign of the Asso- siated Coffee Industries of Amer- ica, expected to include a substan- tial appropriation for radio, will be presented at the coffee indus- try's convention in French Lick Springs, Ind., Sept. 19-21, accord- ing to Arthur Kudner, N. Y., agency in charge. Rejecting two other applications for the same facilities, the FCC on July 29 authorized J. W. Birdwell, an amateur operator, and W. Hanes Lancaster, Chattanooga busi- ness man, to erect a new station in Johnson City, Tenn., to operate with 100 watts night and 250 day on 1200 kc. The decision is effec- tive Aug. 6. Mr. Birdwell will be manager of the station, with the backing of Mr. Lancaster. The ap- plications denied were those of Richard M. Casto, also seeking a new station in Johnson City, and R. R. Spilman, Ira A. Watson, R. H. Claggett and Roy N. Lotspeich, organized as the Knoxville Journal Broadcasting Co., seeking the same facilities for an outlet in Knox- ville. On July 15 the FCC announced the granting of a CP for a new 100-watt full-time station on 1500 kc. to Kanawha Valley Broadcast- ing Co., to be located in Charles- ton, W. Va., sustaining Examiner Hyde. Its call letters will be WHKV. President of the company is W. A. Carroll, lumber dealer, holding 23 out of the 25 shares issued. The two holders of single shares are R. E. Talbott, attorney, and S. J. Halstead, law secretary. THIS is the sight that met the startled gaze of Transmitter Engi- neer Walter Widlar of WGAR, Cleveland, the other day — a young \ man perched on t^\J> ' WGAR's 387 foot JHHBl vertical radiator, where no young W"-S§S man should be, ^5wL until the young man was safely on the ground, where he confessed he had climbed the antenna early in the morning, before the station signed on; had chosen the lofty perch because he wanted to take pictures. Asked how he planned to get down, he ex- plained it was his intention to wait until signoff. The station immediately put the young man on the air, reprimand- ed him severely. Program Director Worth Kramer pointed out that this was no "stunt," stressed the danger of such an exploit. A po- lice squad arrived at the scene but Manager John F. Patt pressed no charge, allowed the lad to leave. Page 16 • August J, 1938 BROADCASTING • Broadcast Advertising IRNA to Decide Plans for Chain Inquiry Meets in Chicago To Consider Procedure By BRUCE ROBERTSON TO DETERMINE the scope of net- work - affiliated station participa- tion in the forthcoming chain-mo- nopoly investigation of the FCC and to focus attention on other problems affecting affiliated sta- tions and their networks, a conven- tion of Independent Radio Network Affiliates has been called for the Hotel Stevens, Chicago, Aug. 16 and 17. Dormant since the completion of iis negotiations with the American Federation of Musicians early this year, the group includes some 275 stations affiliated with networks except those directly owned and operated by the chain. It was or- ganized a yrear ago to present a united front in meeting the de- mands for increased employment of union musicians laid down to the networks by AFM. Meeting In New York Decision to call the IRNA con- vention in August was reached at a meeting July 25 of 18 executives of network member stations in the Waldorf-Astoria Hotel in New York in response to an invitation from Mark Ethridge, WHAS, chairman of the original IRNA group and subsequently, as a re- sult of his able leadership of this body, president of the National As- sociation of Broadcasters, and Sam- uel Rosenbaum, WFIL, wTho head- ed the IRNA committee that ne- gotiated the standard contract for all network stations with AFM. Discussion at the three-hour eve- ning session resulted in the general feeling that the affiliate stations have a common interest with the networks in properly presenting to the FCC the merits of the Amer- ican system of network broadcast- ing, and that the affiliates as a group also have views which can properly- be presented both to the networks and to the FCC. Since the purely informal gathering at the Waldorf had no authority to speak for anyone but those present, it was decided that the correct move would be to summon a general con- vention, at which the entire body of network affiliates could decide on the best course of procedure. Eyes and Ears for NAB Acting as spokesman for those present in New York, Mr. Rosen- baum said this group was unani- mous in feeling that the affiliates have enough at stake to warrant such a convention and that theyT would all be parties to the invita- tion. He pointed out that in taking this step there is no intention of rivaling the NAB or in any way usurping any of the proper func- tions of this general industry or- ganization. On the contrary, he said, the NAB board, at its meet- ing of April 30, expressly asked IRNA to function as its "eyes and ears" in the forthcoming network investigation and to keep the NAB informed of any developments of an industryT-wide nature. On July 28, the group sent a let- ter of invitation for the Chicago conference. Among other things, the call stated: "Fundamentally and basically- the networks are the affiliates, and the affiliates are the networks. The affiliates have a common interest with the network to endeavor to increase the ' usefulness of the American System of network broadcasting and to protect it in the interest of the public. "On the other hand, networks' affiliates have a common interest with each other to see to it that the relationship between the net- works on one side and the affiliates on the other, are fair and reason- able. "The opinion in this preliminary gathering was that IRNA should resume its activities in order to se- lect and focus the views of affil- iates on these subjects. Several spe- cific measures were suggested to be presented to the affiliates for consideration. These include mat- ters relating to the establishment of a satisfactory common under- standing between affiliates and net- works as to the manner in which proper recognition can be given to the views of affiliates and their duties and obligations under their licenses. Network operating policies and the burden of copyright will probably be pertinent in this list. Undoubtedly consideration must al- so be given to possible changes in the radio law and the extent of Commission regulation ofmetwork broadcasting." Asked whether the meeting dis- cussed such questions as FCC sup- PREPARATIONS for the "chain- monopoly" investigation of broad- casting, slated for hearing this fall, are under way both within the FCC and the industry. In addition to preliminary work of the networks themselves, Inde- pendent Radio Network Affiliates, representing stations on the chains, plans to put in its own case. NAB participation, at this stage, prob- ably will be only perfunctory. John J. Burns, former general counsel of the Securities and Ex- change Commission, has been re- tained by7 CBS as its chief counsel. His associate, Sam Becker, former FCC special counsel for the A. T. & T. investigation, may also par- ticipate. While the FCC is busy prepar- ing basic data for the hearings under William J. Dempsey, special counsel, nothing concrete has been done in the way of a full-time staff for the task. Mr. Dempsey has been working with various de- partments of the Commission in preparing the preliminary data. Delay is Possible "With Chairman Frank R. Mc- Ninch expected to return to his desk soon, after a month's en- forced rest at a local hospital, it is expected the special committee of the FCC will immediately plunge into the task of directing the prep- aratory operations. In addition to Chairman McNinch, members of the committee are Thad H. Brown, ervision of network rates of pay- ment to affiliates, Mr. Rosenbaum said no such specific points wTere raised at this session, which was de- voted entirely to the general subject of unified action on the part of the affiliates in preparing- for the in- vestigation. Mr. Ethridge concurred in this and emphasized the point that the affiliates have a common interest with the networks in pre- serving the network system of broadcasting. The basic idea to be submitted to the convention, he said, will probably be the thought that the affiliates are anxious to cooperate in every way with the FCC and the networks in main- taining this American system. Among those present at the meet- ing were: H. K. Carpenter, WHK; Jack Howard, Scripps-Howard Ra- dio; William Scripps, WW J; Peg- gy Stone, IRS; John Shepard, 3d., Yankee Network; I. R. Lounsber- r- WGR-WKBW; John Gillin, WOW; Edgar Bill, WMBD; W. 0. Pape, WALA; Donald Withy- comb, WFIL; John Kennedy, WCSH; Harrv Stone, WSM; Ar- thur Church, KMBC. The call for the conference bore the following signatures: Messrs. Ethridge, Rosenbaum; John J. Gil- lin Jr., WOW; John Shepard' 3rd, WNAC; William J. Scripps, WWJ; John A. Kennedv, WCHS; H. K. Carpenter, WHK; H. C. Wilder, WSYR; I. R. Lounsberrv, WGR; Arthur B. Church, KMBC; L. B. Wilson, WCKY; George W. Nor- ton, Jr., WAVE; Harry Stone, WSM, Edgar Bill, WMBD, Jack Howard, Scripps-Howard Radio. vice-chairman; and Commissioners E. O. Sykes and Paul A. Walker. While Chairman McNinch, just before his admission to the Naval Hospital in Washington, declared actual hearings on the chain- monopoly study would get under way "the first of September", it is hardly expected it will start that soon. At least 30 days' notice will be given the parties involved to prepare for the hearings. Moreover, while the issues are established under the order adopt- ed March 18, it is likely a formal notice of hearing will be issued with appearances requested from all parties in interest prior to the actual opening of the hearings. The objective is to inquire into all phases of network operations and contractual relationships with affiliates as well as with such is- sues as competition in broadcast- ing, multiple ownership and opera- tion of stations and, broadly, the whole subject of relationship be- tween networks and affiliates. Dup- lication of general programs, ex- clusive contracts, clearance of pro- gram material at the source, and ownership, operation and lease of stations have been cited in particu- lar. Preparations for NBC are being handled by Philip J. Hennessey Jr., NBC Washington attorney. For MBS, Louis G. Caldwell, former Radio Commission general counsel is handling the prepara- tory work. Goodyear Tire Seeking Farm & Home Segment ; Firestone Farm Series CARRIED sustaining for the last 10 years despite repeated offers of sponsorship, NBC's Farm & Home Hour may have its last 15 minutes sponsored by Goodyear Tire & Rub- ber Co., Akron, after Daylight Sav- ing Time terminates Sept. 26. Starting that date, the Goodyear Farm Service, featuring farm news commentators, would be heard on the Red Network from 1:15 to 1:30 p. m. (EST). Arthur Kud- ned Inc., New York, is agency. The first 45 minutes would be sustaining from 12:30 to 1:15 p. m. The Farm & Home Hour recently celebrated its 3,000th broadcast. At one time Ford Motor Co. sought its sponsorship. According to NBC, the contract had not been signed July 29, an- nouncement of the negotiations having been premature. Firestone Tire & Rubber Co., Ak- ron, is continuing its transcribed series of interviews with authori- ties on soil, stock, crops, farm con- struction and other subjects of in- terest to farmers throughout the fall. The quarter-hour WBS-re- corded programs are broadcast twice weekly on some 80 stations in agricultural areas. Fall series will begin the week of Aug. 14 on all stations, the 25 stations which began carrying the first se- ries in April having been without these programs for the past few weeks, while stations that were added later in the spring complet- ed their broadcasting of the first 26 programs. Series is placed through Sweeney & James Co., Cleveland. Two Join Rambeau WILLIAM G. RAMBEAU, head of the representative organization bearing his name, announced July 29 that Allen W. Kerr, veteran ra- dio salesman, has been added to his New York staff, and that George J. O'Leary has joined the Chicago sales staff. Mr. Kerr is a former magazine advertising sales- man and a former publisher. Mr. O'Leary has been in agency work as copywriter and account execu- tive, including assignments dealing with radio. He was with Ruthrauff & Ryan for eight years and prior to that was in the automotive, electrical appliance and book pub- lishing fields. KEX-KOB to Full Time FULL time operation on an ex- perimental basis for KEX, Port- land, Ore., and KOB, Albuquerque, N. M., was authorized by the FCC in a decision July 28. The decision authorizes a 30-day trial period with directional antennas, which the station operators expect to have ready to begin by Sept. 1. At present they operate full-time daytime only on their common frequency of 1180 kc, but must share time at night. KOB uses 10,- 000 watts and KEX 5,000. QUAKER OATS Co., Chicago, has purchased Tommy Riggs & Betty Lou, of the Rudy Vallee Hour, [Broad- casting, July 15] and will start the half-hour variety show on Sept. 26, using 70 NBC-Red stations. Ruth- rauff & Ryan, Chicago, is agency. Program for Chain-Monopoly Inquiry Being Drawn; Burns Counsel For CBS BROADCASTING • Broadcast Advertising August 1, 1938 • Page 17 BRIDGEPORT GIVEN BASEBALL RIGHTS HAVING obtained permission from the National as well as the Ameri- can League to broadcast the home games of the Boston major league teams for the remainder of the season, WICC, Bridgeport, on July 26 joined 13 other stations of the Colonial Network in carrying Fred Hoey's account of the Boston Na- tional League game. WICC's be- lated entry into the baseball broad- casting picture was due to the pre- vious refusal of the New York clubs to waive the 50-mile rule that permitted them to extend their ban on baseball broadcasting to all points within a 50-mile ra- dius of New York, which barely includes Bridgeport. Both leagues have now rescinded the rule, how- ever, and WICC will henceforth be a part of the network carrying the home games of both Boston clubs under the sponsorship of Kellogg Co., Battle Creek corn- flake manufacturer. Queried about broadcasting pos- sibilities for the New York Giants and Brooklyn Dodgers in 1939, when the nonradio agreement be- tween these teams and the New York Yankees will have expired, Ford Frick, National League presi- dent, refused to comment, saying that it was a purely local matter to be settled by the clubs con- cerned. Leading New York sports writers report that various com- mercial offers have been made to all three teams, but that the Yankees have more or less discour- aged would-be sponsors by an ask- ing price of $100,000 for a year's broadcasting rights. Both the Gi- ants and the Dodgers are said to be willing to waive the ban on broadcasting at much more rea- sonable figures, with the Brooklyn team leading the way. An official of the Brooklyn club definitely said that radio was under serious con- sideration in the team's 1939 plans. BOB'S AND JUDVS COTTAGE Serves as a Radio Studio In Its Formative Weeks Under WAP1 Sponsorship Project RADIO proved its case as an ef- fective advertising medium for real estate in the recent promotion of Bob's & Judy's Cottage in the Air, by WAPI, Birmingham, Ala. The idea was to have a young married couple actually build a home and describe their hopes and experiences as they went along. It proved a good idea and was sold to several cooperating agencies, in- cluding a real estate concern, ar- chitect, building contractor and building material dealers, who jointly bore the cost of the promo- tion. Programs for 15 Weeks The series ran for a period of 15 weeks at 4:30 p. m. 15 minutes each weekday except Monday and at 10 a. m. Sunday. The radio pro- gram let the public in on the plans of the young couple from their first decision to build a "cottage small by a waterfall," then told of their selection of lot, architect and con- tractor, and finally detailed step by step the construction. People went out in droves to observe the home Grimm Signed by WBBM As Baseball Announcer CHARLIE GRIMM, who was re- placed July 20 by Gabby Hart- nett as manager of the Chicago Cubs, has joined WBBM, Chicago, as sportscaster, according to an an- nouncement July 22 by H. Leslie Atlass, CBS vice - president. Grimm's salary as Cub manager was estimated at $20,000, but Mr. Atlass has declined to reveal what salary Grimm will receive as an announcer, declaring that "it will be substantial". Grimm will share the daily play-by-play sportscasts with Pat Flanagan, baseball an- nouncer. Grimm appeared on a coast-to- coast CBS network July 24 in a discussion of reports of front of- fice interference in the manage- ment of the Cubs and gave the reasons back of his dismissal as manager. WBBM scored a scoop July 20 when it broadcast an in- terview with Grimm and Hartnett 35 minutes after the Wrigley shift had been announced. John Harring- ton, WBBM sports reviewer and Jim Crusinberry, WBBM sports editor, handled the interview. Al- though Grimm has had no experi- ence in broadcasting he is said to possess unusual talent as an en- tertainer and an excellent baritone under construction. On completion, radio programs were put on direct from the home itself and open house held for a period of two weeks. Thousands visited the bung- alow and evinced the greatest in- terest in its unique features. Judy herself was on hand to act as host to the visitors, refreshments were served and a band concert in the garden patio was broadcast daily over the station. The house itself is as novel as the radio program which told of its building. It is a California type bungalow, located in Arlington Place, a development of the Mont- gomery Real Estate Co., and the Arlington Realty Co. The house is in effect built around the garden patio with three sets of French doors opening from the living room and from the sun room onto it. The radio program was put on in dialogue style by Burtt McKee as Bob and Mary Collet Black as Judy, both well-known actors. There were 78 scripts in all. Alleged Pirating of Pirates9 Contests Argued in Pittsburgh Injunction Plea ALLEGED "bootleg" baseball broadcasts came under judicial scrutiny July 26 when an applica- tion for a preliminary injunction against KQV, Pittsburgh, was asked in U. S. District Court for Western Pennsylvania by the Pitts- burgh Athletic Co., General Mills, Socony- Vacuum Oil Co., and NBC. Federal District Judge F. P. Schoonmaker, at the conclusion of the hearing, took the matter under advisement but indicated his deci- sion might be expected shortly. The injunction request is the first step in a $100,000 civil action being pressed by the plaintiffs against KQV for its alleged "pi- rating" of play-by-play broadcasts sponsored jointly by General Mills and Socony over KDKA and WWSW, Pittsburgh. [BROADCAST- ING, July 15]. At the July 26 hearing KQV stipulated that it had discontinued and would not resume broadcasts of out-of-town games of the Pitts- burgh Pirates, said to have been lifted from authorized broadcasts WHEN Charlie Grimm joined WBBM, Chicago, as sportscaster on July 22, Pat Flanagan, veteran WBBM baseball announcer leaned over Charlie's shoulder and gave him a few pointers on the art of sportscasting. over KDKA sponsored by General Mills and Socony. It was believed that in view of this KQV conces- sion Judge Schoonmaker might deem a preliminary injunction un- necessary on that phase of the case. As to home games of the Pirates, played at Forbes Field, KQV said the information for its play-by- play accounts was obtained by ob- servation from vantage points out- side Forbes Field and insisted that it had a right to use such material despite plaintiffs' rights. However, S. E. Watters, president and secre- tary of Pittsburgh Athletic Co., has commented that Forbes Field is so situated that no person out- side the field or grandstand can observe enough of the action of games to give an accurate and comprehensive description, "such as is being broadcast by KQV". General Mills has a contract with the Pittsburgh Athletic Co., owner of the Pirates ball club, for exclusive broadcasts of both home and away games. Socony is co- sponsor of away games broadcast on KDKA. For these broadcasts, the sponsors also have exclusive privilege to use Western Union play-by-play wire reports of the games for radio broadcast. Representing plaintiffs at the July 26 proceedings were Bethuel M. Webster, New York, former general counsel of the Federal Ra- dio Commission, Roy G. Bostwick, Pittsburgh, and Louis F. Carroll, New York. Although General Mills only re- cently received from the Pitts- burgh Pirates the right to broad- cast home, as well as away games, both the ball club and the sponsor recognized in their application for injunction that full benefits of such baseball broadcasts lay in their exclusiveness. It was pointed out that infringement of this right by other stations, as in the case of KQV, destroyed much of their commercial value and would prob- ably lead to modification and cur- tailment of this type of radio ac- tivity, particularly by General Mills, at present the largest spon- sor of baseball broadcasts. In the bill of particulars, Henry A. Bellows, public relations direc- tor of General Mills, and former CBS vice-president, pointed out that these broadcasts for his com- pany during the 1938 season i'ep- resent a cost of $1,221,787, of which $414,750 is paid to the in- dividual baseball clubs for the privilege of exclusive broadcast, along with $807,037 for broadcast- ing facilities. During the 1937 sea- son, he added, the total cost of all baseball broadcasts sponsored sole- ly or jointly by General Mills was $1,049,303, of which $348,339 was paid to the clubs for game nights. General Mills, he continued, has agreed to pay $17,500 for the ex- clusive right to broadcast 1938 away games of the Pittsburgh Pi- rates, and its option, recently tak- en up, on home games, specifies $15,000 as the exclusive broadcast fee. His company, he declared, "would certainly not pay nearly as much as $32,500 to broadcast the home and away games, if the ex- clusive feature of its contract with Pittsburgh Athletic Co. cannot be maintained." Socony, according to Eben Grif- fiths, advertising manager, in 1935 spent $100,000 on baseball broad- casts; in 1937, $400,000, and for 1938 has contracted for $575,000. Also, as with General Mills, So- cony spends substantial sums in training special announcers. It has invested about $23,090 in its Pi- rates contract, he said. A BAN against the broadcasting of home games, in force from the start of baseball broadcasting, was lifted July 15 by William E. Ben- swanger, president of the Pitts- burgh Pirates. All home games ex- cept on Sundays and holidays for the remainder of the season will be sponsored by General Mills and Socony Vacuum Oil Co. over KDKA and WWSW. In announcing the decision, President Benswanger said it had been made because of the belief of the Pirates management that if there are home game broadcasts in Pittsburgh "local fans are en- titled to receive a first-class play- by-play description of the games from the field." The action was hailed by KQV, Pittsburgh, as a "victory", claim- ing its broadcasts of home games has forced the Pirates to make the decision. In a news release the sta- tion said that at the start of the 1938 season the Pirates sold the rights of the abroad baseball games to a rival station and did not allow home game broadcasts. KQV, in an unrevealed way, began broadcasts of the inning-by-inning reports of the home game. Legion Ball Series WBT, Charlotte, N. C, has signed for the third season with General Mills (Wheaties) to broadcast the entire American Legion Junior Baseball series in North Carolina which began July 19 and continues into September. ' Lee Kirby, WBT sports announcer, is handling the series, with remote pickup for local games, and wire reports of out-of- town contests. Knox-Reeves Adv. Agency, Minneapolis, is agency. Page 18 • August i, 1938 BROADCASTING • Broadcast Advertising The Housing Boom That KFPW Built SINCE 1930, when KFPW came on the air in Fort Smith, John A. England, president and general manager, had been searching for an idea that would serve as a public service of outstanding mag- nitude. No floods on the Arkansas ^P^^fc River in the I ii JM c i n i t y of Fort Smith ever reach- ed a stage where emergency radio service would be of special value. Of course, KFPW cooperated with the Community Chest, the an- nual rodeo and other civic activi- ties— but so did the newspapers. The people of this Southwestern city had few ills that radio might help. The regular reporting of many hours of farm information bulletin broadcasts in the license application blanks made us feel like we justified our existence but there was nothing big and differ- ent to encourage extra chest ex- pansion. Our good intentions seemed doomed to oblivion for want of an idea. Stagnation in Housing Finally, in 1936, a conversation with a local realtor revealed the fact that there was a great need -for homes but that home building was at a standstill. "If," said the realtor, "anyone could find a way to stimulate home building it would put thousands of men to work and evei-ything here would improve." The Federal Government was of the same opinion and was trying to encourage home building with FHA and insured deposit building and loan associa- tions. Here was the idea we had been waiting for . . . right under KFPW's nose. The rest is history. Mr. England instructed me to create the largest and best advertising campaign within my ability. The campaign was to advertise the value, advan- tages and joys of home building and home ownership. The entire campaign was to be given to the building trades, material dealers, material manufacturers, real es- tate men, etc. with the compliments of KFPW. No commercial tieups, no contributions, donations or out- side assistance. KFPW was to be godfather to the big building in- dustry with its many unemployed people. As soon as the campaign was under way, our education started coming very fast. We had not had much contact with the building in- dustry. Our total advertising in this field had only amounted to $144 worth of widely varied spot announcements in the six months prior to the campaign. We were babes in the woods very dense woods. Mr. England Noncommercial Project Qrows Into A Source of Many Sponsors By JIMMIE BARRY Advertising Manager, KFPW, Fort Smith, Ark. WHEN KFPW, in Fort Smith, Ark., decided to dabble in the housing business, it didn't know what it was getting into. It didn't know that building firms sometimes snarl at each other. It didn't know that many people aren't interested in new hous- ing. It didn't know that they are scared of getting a bad housing deal. Best of all, it didn't know that it was stirring up a lot of new business for itself by building the houses on an impartial and noncommercial basis. Now KFPW and Manager John A. England know that noncommercialism can pay, and pay hand- somely, for building materials now rank next to foods in volume. We found building material dealers were an important key to any activity and they didn't get along very well among themselves. Some couldn't get in the same room with others without wanting to fight. We learned there were three reasons why home building was at a standstill, namely: 1. Lack of interest in a new home. In other words, 4lack of knowledge about the advantages of modern conveniences, heating, lighting, and the peace of mind that comes through home owner- ship. 2. Lack of knowledge about building and financing. 3. Fear of being cheated in home building dealings. Radio advertising on our part would strike at the root of these ills but we needed something more substantial and tangible to use as a lever. This finding led us to the idea of building model exhibition homes in connection with the radio campaign. In building homes we could spend money with nearly all of the dealers and that would make them interested. The model homes would serve as real demonstrations to the public of the ideas we were talking about on the radio. Thus, in the fall of 1936 we started building our first model home and, of course, we bought materials. We purchased from 30 different firms, including all of the different groups and cliques. Of these, 12 later bought radio advertising vol- untarily. Promptly Sold The first house followed the gen- eral plan of Purdue University's $5,000 prize home, described in the July 1936 issue of Ladies Home Journal. About 1 0,0 0 0 persons went through it during the public showing in February 1937, and it was promptly sold to a private party without loss. The second home, completed and shown one year later, in March 1938, was purchased by a private party before it was finished at no loss to KFPW. Material and serv- ice contracts were divided into 56 Syracuse Slogans WITH A NEW "goodwill station-break" policy, WSYR, Syracuse, is promoting the city, its leading industries and the station's major pro- grams simultaneously by an- nouncements, written by Ray Servatius, WSYR continuity chief, like "WSYR, Syra- cuse. The Convention City", "WSYR, Syracuse. Choice of successful advertisers," "WSYR, Syracuse. Choice of Syracuse U n i v e r s i t y," "WSYR, Syracuse. The scoop station on sports and news. Keep tuned in" parts in order that we could pur- chase something from almost ev- eryone. Of these, 23 were advertis- ers or became advertisers later. Looking back over our experi- ence, our "noncommercial" attitude seems to have been the strongest from an advertising selling view- point. If we had made exclusive material purchase and advertising contracts and focused the atten- tion on the public showings (more than the year-round building cam- paign) we would have only had a short advertising season each time a home was shown. This is prob- ably satisfactory to a newspaper because a newspaper can produce a special edition with extra hun- dreds or thousands of dollars worth of advertising but for a ra- dio station only long-time con- tracts produce sizable volume. The Service Aspect Our public showings were strict- ly noncommercial. We did not per- mit advertising signs, salesmen or mechanical salestalks. Our host- esses served as guides and merely answered questions about the prop- erties. As a service to the visitors we gave each guest a circular con- taining an alphabetical list of the products and the firms supplying the products. The homes were com- pletely furnished and the visitors went through roped off areas with building paper protecting the floors. Suppliers reported sales running into thousands of dollars immediately following the show- ings. KFPW received hundreds of calls and visits from prospective builders who asked everything from what to say to the finance company to questions on color schemes. We came to the conclu- sion that the public knows very little about home building and wel- comes a sincere, genuine effort to offer assistance. Advertising has included: Insu- lation, furnace (winter air-condi- tioning system), summer air-con- ditioning systems, linoleum, lum- ber, paint and wallpaper, plumbing fixtures, ready mixed concrete, wall tile, roofing, mirrors, realtor, building & loan association, sheet metal work, termite proofing, elec- tric products and lighting — with stimulation of such lines as radios, refrigeration, furniture, etc. Needless to say, the campaign is continuing and in the fall of this year we will start our third model home. This time, we are go- ing to dip into the $2,500 class which should have even greater public service than our previous homes in the $5,000 class. We have given serious thought to a $1,000 home. Such a home would appeal to millions because it could be bought for $100 down and about $10 per month. There is a great opportunity for public service in home building education work. THE SECOND home built by KFPW, Fort Smith, Ark., and, like the first, quickly sold without loss and with sponsorial success. KFPW is now trying $2,500 homes, may go into the $1,000 class. BROADCASTING • Broadcast Advertising August I, 1938 • Page 19 Network Contract Ratified by AFRA NBC and CBS Pact in Effect; MBS Negotiation Planned THE contract signed July 12 be- tween the American Federation of Radio Artists and NBC and CBS covering wages conditions of em- ployment for actors and singers employed on network sustaining programs [Broadcasting, July 15] having been ratified by AFRA locals in New York, Chicago, Los Angeles and San Francisco, loca- tion of network originating sta- tions, it now becomes effective Aug. 7. While a similar contract will be negotiated with MBS for artists on its programs, no meet- ings have been held or scheduled between AFRA and Mutual execu- tives as yet. At present AFRA is working on a contract covering NBC announc- ers which is expected to be com- pleted and signed within a few days. Immediate resumption of ne- gotiations with the American As- sociation of Advertising Agencies for a standard contract covering- artists employed on network com- mercials is also planned. A num- ber of meetings were held early in the year, but were discontinued several months ago while AFRA officials devoted all their attention to completing the network con- tracts. While the AAAA cannot bind its members, it can negotiate for them and recommend that its accomplishments be accepted by the individual agencies in much the same manner as the commit- tees who represented the network and independent stations in nego- tiating standard contracts with the American Federation of Musicians obtained the best terms they could and then recommended that the stations accept them in drawing up their individual contracts. Announcer Snag A new contract has been signed with WCFL, Chicago Federation of Labor station, running for one year from September and covering all actors, singers and announcers employed by the station. Previous contract was for announcers only. Contract calls for minimum scale. 5-day, 40-hour week, overtime, va- cation, sick leave, arbitration of disputes, and an AFRA shop. Two new locals have been added to AFRA rolls, in Birmingham, Ala., and Hamilton, Ont. In St. Louis, AFRA negotiations with stations KMOX, KSD, KWK, WEW and WIL reached a snag- over the question of whether actors, singers and announcers can be lumped together into a single collective bargaining unit. AFRA claims jurisdiction over all per- sons appearing before the micro- phone with the exception of union musicians, whereas the St. Louis stations hold that announcers are "confidential employes" and should not be grouped with actors and singers. Question of effect of AFRA control of announcers on one who might try to obtain work in St. Paul, where announcers have been taken into the Newspaper Guild, a CIO affiliate (AFRA is AFL) was also raised. Regional office of the National Labor Rela- tions Board was asked to define the proper bargaining unit for sta- tion talent and Dorothea de Schweinitz, regional director, has requested the NLRB Washington A'FISHIN' THEY DID GO, and with excellent results. Top photo shows part of catch of 26 tuna, weighing from 40 to 75 lb., caught by group including prominent radio men angling out of Freeport, Long Island, in July. Left to right are Wallen J. Haenlein; H. Preston Peters, Free & Peters; Capt. Ben Elderd; Robert Rankin, v. p., William H. Rankin Co.; Russel Woodward, Herbert McCord, and Robert G. Patt, all of Free & Peters. Lower left photo shows John Livingston, Los Angeles International Radio Sales rep (left) and Art McDonald, KEHE account executive, with string of crappies caught in Lake Henshaw, near San Diego, Cal. Edward Codel (lower right) salesman of WBAL, Balti- more, shows two of a large pollock catch off Liverpool, Nova Scotia. GOP Names Church WELLS (Ted) CHURCH, former- ly in both newspaper and broad- casting work, on July 19 became director of radio for the Republi- can National Committee and assis- tant to Franklin Waltman, direc- tor of publicity. Mr. Church en- tered radio in 1931, joining CBS as its publicity director in Wash- ington. Later he became WJSV program manager and assistant to Washington Vice-President Harry C. Butcher. He left CBS in July, 1936, joining the Republican Na- tional Committee headquarters in Chicago and served until the end of the campaign that year. Subse- quently he joined NBC's New York publicity staff and resigned to un- dertake commercial radio produc- tion duties, with the Kate Smith organization. Before joining CBS he was on the Washington staff of the New York Herald-Tribune and previously had been with the United Press. headquarters to send a trial exam- iner to St. Louis to hold a hearing. Despite disagreements, all rela- tions between station and AFRA officials have remained friendly, it is reported. Big Game Angler MAJOR Gladstone Murray, managing director of the Ca- nadian Broadcasting Corp., who caught a 533-p o u n d giant tuna last summer off Liverpool, Novia Scotia, has been designated an alternate member of the Canadian team participating in the Interna- tional Tuna Tournament at Liverpool Aug. 27-29. Teams of American and Cuban big game anglers will com- pete against the Canadians. Wrigley Net Plans WM. WRIGLEY JR. Co., Chicago (Spearmint chewing gum), will start a dramatic serial on about eight CBS stations in New Eng- land in mid-August, according to reliable sources. New England sta- tions now carrying Scattergood Baines will replace it with the new show. It is understood that Neis- ser-Meyerhoff, Chicago, is agency. UNIVERSITY of Illinois* station, WILL, has been authorized by the FCC to increase its daytime power to 5,000 watts on its 580 kc. channel. Phil Hennessey Resigns From NBC's Legal Staff To Start Own Practice PHILIP J. HENNESSEY Jr., NBC staff attorney in Washington, has resigned, effective Aug. 1 to enter private practice of law in Washington, specializing in radio. After a vacation, Mr. Hennessey on Sept. 1 will open offices in the Woodward Bldg., 15th & H Sts. He will represent NBC - owned and operated stations, as well as the networks, on a re- tainer basis, but will not b e at- tached to its legal staff. Mr. Hennessey has been an NBC Bachrach attorney since Mr- Hennessey 1929, when he became a member of the New York legal staff under A. L. Ashby, vice-president and general counsel. In that post he handled every type of radio litiga- tion including the Washington work before the FCC. In October 1935, he was transferred perma- nently to Washington, under Frank M. Russell, Washington vice-presi- dent. In that capacity, he repre- sented NBC in all FCC matters. Last winter he was the NBC ob- server at the Interamerican Ra- dio Conference in Havana. Mr. Hennessey is a native of Salem, Mass., a suburb of Boston. He graduated from Boston Univer- sity College of Liberal Arts in 1923 and from its law school five years later. He spent a year in general practice in Boston before joining NBC in 1929. He is 37 years old. John Hurley, formerly an an- nouncer on the WRC-WMAL staff in Washington, has been trans- ferred to Vice-President Russell's office as legal assistant. Mr. Hur- ley graduated from Georgetown University Law School this year but passed the District of Colum- bia Bar a year ago. Gruen's Local Discs GRUEN WATCH Co., Cincinnati, launching its new season with a sales convention in Cincinnati July 7 where it announced the slogan Gifts From Your Jeweler Are Gifts at Their Best, has included a jewel- er's radio advertising service to function similarly to a. newspaper mat service. Conceived by Frank M. Smith, advertising manager and onetime sales manager of WLW, the plan involves a 13-week series of high-quality transcriptions to be furnished free of charge to lo- cal dealers for local placement. The discs will be furnished com- plete with suggested commercial copy, publicity material and mer- chandising ideas. The Gruen con- vention banquet was broadcast by WCKY, Cincinnati. Foulds to Place GROCERY STORE Products Sales Co., New York (Foulds macaroni), will use spot radio in the midwest this fall, chiefly participating in domestic science programs to be- gin in late September, with spot announcements on a few other sta- tions filled in in October, accord- ing to Harold Lance, advertising manager. Ruthrauff & Ryan, New York, was recently appointed to direct this company's advertising. Page 20 • August I, 1938 BROADCASTING • Broadcast Advertising • consistent "listener-first" policies • aggressive public relations activities • finest technical facilities plus CBS attractions and superior showmanship keep KOIN FIRST CHOICE in No Medical . . No Alco- holic Beverages, etc. KOIN is the only station in Portland (except its sister station, KALE) which so considers its listeners' preference as to reject all spot medical, dental, liquor, beer, wine, and ''small loan" advertising. Wins Showmanship Recognition Showmanship is a part of KOIN's daily operation. From time to time its dominance in the Portland territory receives such rec- ognition as "Variety" survey "firsts", and the McNinch Award for National Air Mail Week. Only CBS Outlet KOIN is the only CBS outlet for the fertlli 120,000 square mile market of Oregon and Southern Washington. 50,000 Personal Contacts KOIN is the only station in Portland which for five years has carried on aggressive public relations activities (over 50,000 people have listened to KOIN's "personal appearance" message in more than 250 meetings in the five seasons). Produces Network Shows KOIN consistently maintains the largest production staff in the Pacific Northwest and releases a regular schedule of important programs to both the Coast and nationwide Columbia networks. New Half- Wave Antenna 540 foot "IDECO" anti-fading half-wave vertical radiator with 22 acres of copper ground. Service commenced in May. THE JOURNAL ♦ . ♦ and itys a good market — consistently sound and reliable as to spending power, with no floods, cyclones or droughts to disrupt its tremendous agricultural income . . . and the 1938 "Joint Committee on Radio Research" report shows that 95% OF ALL HOMES HAVE RADIOS (highest figure in United States 13% higher than the U. S. average). FREE and PETERS . . National Representatives BROADCASTING • Broadcast Advertising August 1, 1938 • Page 21 * Farm families reporting radios in 1930 census of all farm families EDITOR'S NOTE: The 62% nationwide estimate of farm radio ownership compares with the 69% rural radio ownership estimated by the Joint Com- mittee on Radio Research in its January 1, 1938 analysis. [Broadcasting, May 15]. The Census estimate is based strictly on farm ownership, while the Joint Committee, in its rural estimate, includes all communities with less than 2,500 population, as well as farms, in its rural count. Marked Increase in Radios on Farms Is Shown in Survey by Census Bureau Renewed Interest Shown by Radio In Rural Market Broadcasts Offer an Excellent Entry to Productive Group By GEORGE C. BIGGAR Program Director, WLS, Chicago RECENT interest in the farmer as a radio listener is easily under- stood when it is considered that farm people, as a group, make up approximately one-third of our total population and produce sev- eral billions in new wealth annu- ally—estimated at $8,500,000,000 in 1937. Sixty-nine out of every 100 farm homes are radio-equipped, ac- cording to a recent estimate. Sev- eral highly productive States boast from 73 to 94% radio ownership on farms. When you come right down to it, is there any one group of people whom radio can serve more effi- ciently than farm folks? Scattered over the length and breadth of our country, these mil- lions of farms are combination business, manufacturing and con- suming establishments. Many of these "farm factories" represent greater investments and realize greater annual incomes than nu- merous small businesses in towns and cities. An Ideal Medium No industry can serve the farm better than radio with its market and weather reports to aid in pro- duction and marketing; news re- ports to inform the farmer as quickly as his city brother; educa- tion and entertainment to make for better farm living. Following rural free delivery, the telephone, automobile and hard roads, radio has probably done more than any- thing else to eliminate rural iso- lation. Ever since April 12, 1924, when this station went on the air, the major operations of WLS have been predicated upon the fact that the farmer and his family are hu- man beings. Even as far back as 1921, Prairie Farmer foresaw the importance of radio as a dissemi- nator of farm economic informa- tion, experimenting with market reports by code through a U. S. Naval Station. In building programs for a great rural audience, WLS has found, curiously enough, that it has struck responsive chords in countless ur- ban hearts. Proof of metropolitan and smaller city audience has been most evident in mail response, in attendance at theatres where WLS artists appeared and in sales re- sults. WLS is certain that farm people were among the very first to dis- cover the real meaning and value of "personalities" in radio and they have insisted upon them ever since. And we have no doubt but that rural families have done more than any other one class of listeners to discourage artificiality, ultra-soph- istication, trash, and bad taste on radio programs. Recent listener surveys show a surprising similar- ity in program preference between the rank and file of rural and city people. No — the American farm market cannot be ignored. General pros- perity is dependent upon the wel- fare of the people who live on farms, for the soil is our greatest source of new wealth. By Z. R. PETTET Chief Statistician for Agriculture U. S. Bureau of the Census THE RADIO presents the most striking example of history, writ- ten in census figures, that has come to our attention recently. A summary just completed, prelimi- nary to the Census of 1940, pre- sents the proportion of farmers in each region having radios on Jan. 1, 1925, April 1, 1930, and Jan. 1, 1938. Records given are those of identical counties in order to en- able a fair comparison. The East South Central States recorded about 1% of operators owning radios in 1925. This rose to 6% in 1930 and 40% in 1938. The region with the greatest pro- portion of farm radio users in 1925, the New England States, showed a rise from 18% in that year to 61% in 1930 and 83% in 1938. The consistent increase in radio ownership through the peri- od in each region is a matter of exceptional interest in that it in- dicates a continued advance and furnishes evidence of the stability of the figures. Measure of Scale of Living Farm facilities furnish a like record of a rise in the scale of living but much less marked than in the case of the radio. The per- centage of farmers having these facilities, such as telephones, elec- tric lights, running water in the home, automobiles, gas engines etc., is often used as a measure of the scale or level of living of the rural population. Now the radio has broken into the list of indica- tors and bids fair to offer a still more accurate and satisfactory register, not only of progress but of potential markets. Wide differences between town and country use of the radios must be considered in using the figures quoted. This is a point generally overlooked and is of special im- portance where there is a high percentage of tenancy. The num- ber of farm tenants having radios is much less than that of owners. Dozens of the keenest advertis- ing experts are now following farm statistics closely, not only to develop radio markets but to check and measure farm buying power. Many economists believe that the farm market forms the basis of the national economic machine. In using the results of the 1938 summary it must be remembered that it covers a relatively small sample, 3,000 farms in 40 States. Therefore, the 1938 survey results are merely rough indications of trends and should not be con- sidered as having any great degree of precision. The tabulations of the other items of this special sur- vey, however, have shown a great degree of stability and compara- bility, indicating that the sample is an excellent one. The regular census statistics of 1925 and 1930 are, of course, full and satisfac- tory enumerations as they are the results of a complete house-to- house canvass made of each farm in the United States by more than 26,000 enumerators. The next com- plete census will be taken in 1940. The preliminary or trial schedules of that census were used in ob- taining the 1938 figures quoted. Similar reports for other items based upon this cooperative survey of the Department of Agriculture and the Department of Commerce have been issued, including obso- lescence of farm automobiles, trucks, and tractors; back-to-the- farm movement; cooperative sales and purchases; and non-farm in- come. Reports for additional items appearing on the trial schedule will be published if the demand warrants. For the special survey reports and those relating to the basic figures of the 1935 Census of Agriculture, address Agr. Division T-9, Bureau of the Census, Depart- ment of Commerce, Washington. Dr. Caldwell on 45 DR. W. B. CALDWELL, Monti- cello, 111. (syrup pepsin), will start Monticello Party Line, five weekly transcriptions, Sept. 5 on about 45 stations in a national campaign. Cramer-Krasselt Co., Milwaukee, is agency. Miller Offers Radio Aid In National Health Drive THAT radio will gladly cooperate in any national health program finally evolved, was the assurance given delegates to the National Health Conference in Washington July 20 by Neville Miller, NAB president. Making his first public- address since assuming the NAB helm, Mr. Miller declared the in- dustry did not want to become in- volved in any of the controversies surrounding proposals for public health but was more than willing to assist any such important proj- ect once it is agreed upon and undertaken. Mr. Miller on July 26 addressed the section on municipal law of the American Bar Association con- vention in Cleveland, but did not discuss radio. He spoke on subjects growing out of his experience as former Mayor of Louisville. While attending the convention he con- ferred with George W. Norton Jr., owner of WAVE, Louisville, chair- man of the NAB Law Committee who was recently appointed to the press-radio-bar committee named to inquire into the matter of court- room broadcasts. Cisler Buys Into WGRC ANNOUNCING that he has ne- gotiated to purchase a block of the stock of WGRC, New Albany, Ind., 250-watt daytime station on 1370 kc, Steve Cisler, general man- ager of KTHS, Hot Springs, Ark., said he has assigned J. Porter Smith to that station, located just across the Ohio River from Louis- ville, as commercial manager start- ing Aug. 1. Mr. Smith formerly was associated with Mr. Cisler at WATL, Atlanta, and WSIX, Nash- ville. The deal for the stock pur- chase will require FCC approval. Mr. Cisler and H. A. Shuman, KTHS commercial manager, also entered into negotiations last Sep- tember to purchase 75% of the stock of WHBB, Selma, Ala., which still awaits FCC approval. WMSD, Sheffield, Sold AUTHORITY to transfer control, o f Muscle Shoals Broadcasting Corp., operating WMSD, Sheffield, Alabama., 100-watter on 1420 kc, to W. M. Liddon, Nashville auto dealer, is sought in an application reported July 21 by the FCC. Dr. Everett L. Chapman, Detroit phy- sician, and Mrs. Chapman, owning 800 or 80% of the shares, propose to sell them for $18,000. Mr. Lid- don is not now identified with ra- dio. WMSD has also applied for authority to move its studios lo- cally. Paul Jones Sports PHILIP MORRIS & Co. New York (Paul Jones cigarettes), on August 1 was to start a 26-week schedule of news and sports news by the following commentators on these stations : France Laux, KMOX, three quarter-hours week- lv; Jack Starr, KMBC, five-min- utes weekly; Knox Manning, KNX, two quarter-hours weekly; and John B. Hughes, 4 Don Lee sta- tions, two quarter-hours weekly. Agency is the Biow Co., New York, Regina Schuebel, time-buyer. DEEMS TAYLOR, music consultant to CBS and commentator on the net- work's symphonic broadcasts, sailed for Europe on the He de France July 28. Page 22 • August I, 1938 BROADCASTING • Broadcast Advertising; The most powerful station between St. Louis, Dallas and Denver, covering the heart of the triangle! More population, more spendable in- come and more radio sets than any other Oklahoma station! KVOO is the exclusive NBC station in Tulsa, having both NBC network lines direct to the KVOO panel. KVOO has at all times a choice of programs from either NBC network . . . the only Okla- homa station with full-time service from both NBC net- works . . . one of the most completely programmed stations in the entire south- west! National Representatives: EDWARD PETRY & COMPANY, INC. New York Chicago Detroit San Francisco Los Angeles H'kt Voux, of Oklahoma. ^ Non-network Pact May Be Extended Weber Says Action by AFM Depends on Signatures DECISION on whether to extend the Aug. 1 deadline laid down by the American Federation of Mu- sicians for the completion of con- tracts between nonnetwork sta- tions and their individual local AFM unions will depend entirely on the progress reported by that date, Joseph N. Weber, AFM pres- ident, told Broadcasting July 27. More than 180 contracts have been either completed or are in the process of negotiation, he said, and if on Aug. 1 it appears neces- sary to allow more time for the completion of a majority of con- tracts the union will probably grant an extension. If, however, that date shows that a large num- ber of independent stations have made no serious attempt to se- cure contracts the union may go ahead and declare these recalci- trant stations unfair, although such a stringent step is unlikely at this time. To aid in the settlement of diffi- culties encountered by WIL, St. Louis, and its local union, Mr. Weber on July 21 conferred with Edgar P. Shutz, commercial man- ager of WIL and a member of the committee which negotiated the standard agreement for all nonnetwork stations with the AFM board, and with Al Schott and Ken Farmer, business manager and vice-president respectively of the St. Louis local. Details of the dis- cussion were not released, but it was learned that although the problem was not entirely solved the parties returned to St. Louis with the feeling that they would be able to reach an amicable solu- tion in the near future. The short-term test licenses for makers of transcriptions and pho- nograph records were mailed out to these companies, with the ex- pectation that there would be no holdouts in accepting them, since they are dated to expire on Sept. 15. At that time long term licenses, probably dated to expire coinci- dentally with the station contracts, will be issued, with such changes as the trial period has shown nec- essary. The major points of the licenses were discussed in the July 15 issue of Broadcasting. A letter was sent by AFM to all booking agents and personal rep- resentatives advising them that the recent AFM convention enact- ed certain laws affecting the li- censes held from the union by the agents. One of these, designed to prevent the monopolization of the air by a few name bands to the exclusion from radio of many local orchestras, reads: "Licensee will not require any employer to book musicians through his agency as a condition for access to radio or to the use of any radio line, and will not advise any employer that any access to radio or to the use of a radio line will be denied or refused unless the facilities of such licensee as a booker are used to procure the services of musicians." Outlook for a dissolution of the New Orleans deadlock brightened last week with the resumption of negotiations between officials of the New Orleans local and H. Wheela- han, manager of WSMB, leading holdout. Both sides are reported to be in a more conciliatory mood. New Campbell Show CAMPBELL SOUP Co., Camden, will build its new fall radio show around William Powell, film actor; Frances Langford and Jean Sab- Ion, it is reported in Hollywood. Ward Wheelock Co., servicing the account, has signed Powell as mas- ter-of -ceremonies of the new series, which replaces Hollywood Hotel on CBS, starting date of which has not been announced. He will also serve as headliner in a dramatic series embraced in the full-hour showr. Miss Langford's contract is still in effect, and with the signing of Sablon, French singer, a new vocal pair will be built up. Ray- mond Paige's orchestra is thought likely to be used for the new series, although no announcement has been made to that effect. Lightning Hits WFAS THE 190-foot vertical antenna of WFAS atop the Roger Smith Hotel, White Plains, N. Y., was struck by lightning during a severe electrical storm July 23. The bolt destroyed the new remote-reading antenna ammeter installation in the tuning house. The station was not on the air at the time, and temporary repairs were made by Chief Engineer Harry Laubenstein before the next scheduled broad- cast. WHILE he has no "definite thoughts" regarding radio legisla- tion at the next session, Senator White (R-Me.), recognized radio authority of Congress, may rein- troduce his resolution for a sweep- ing investigation of the broadcast- ing industry and of the FCC with the object of pointing up the ex- isting law. Senator White, co-author of the original Radio Act of 1927, who collaborated also in the drafting of the present Communications Act, indicated that the outcome of the forthcoming chain - monopoly in- quiry by the FCC probably would have an important bearing on his decision. Plans for the hearing are in charge of William J. Dempsev, FCC special counsel. While no defi- nite hearing date has been set. the objective appears to be to hold hearings in the early fall, with legislative recommendations to be made by the first of next year. More Than Monopoly "I have assumed I would intro- duce another resolution providing for a study of radio when Con- gress next convenes," Senator White told Broadcasting while in Washington in July. "Whether it will be identical with my last reso- lution I do not know, for I have not given the matter any real thought." Senator White declared he felt the joint Congressional - depart- mental monopoly committee headed by Senator O'Mahoney (D-Wyo.) "with entire propriety" could look into some phases of the broadcast- ing industry problem. He added, however, that there are " a great many questions of policy which were not related in any way to monopoly and which it seemed to me should be studied either by the Senate Interstate Commerce Com- mittee or by some special eommit- REUNION in Quebec is enjoyed by Reginald Brophy (left), gen- eral manager of the Canadian Marconi Co., and Keith Kiggins, who succeeded Mr. Brophy last year as NBC station relations manager. This snapshot being taken at the Seignory Club at Lucerne, Quebec, where Mr. and Mrs. Kiggins were weekend guests of Mr. and Mrs. Brophy. tee of the Senate — problems that would not be within the scope of the Monopoly Committee's activi- ties." Indicating he would watch with interest the work of the FCC Chain - Monopoly Committee, Sen- ator White declared the FCC might get some useful ideas from the studies but "after all they would simply be reexamining to some extent their own actions." Moreover, he declared the FCC is "not a policy-making body". "All of this means," he declared, "that I haven't any definite thoughts at the present time about the next session, but have rather assumed that I should reintroduce the old resolution or something like it. Developments in the Com- mission in the meantime might affect somewhat the draft of the resolution." Senator White's resolution, which died with the last session, was all- inclusive in scope. He repeatedly emphasized in statements on the floor that he did not have in mind a "muckraking" investigation but rather felt there should be changes in the basic law to correct obvious defects. While he has been critical of many practices, his criticism has been directed principally against the FCC's administration of the law rather than any allega- tions of wrongful practices within the industry. Ranking minority member of the Senate Interstate Commerce Committee, Senator White is highly respected in Con- gress for his views on radio. It is presumed there will be hearings involving new radio leg- islation at the next session, based either on FCC recommendations for changes or on a resolution such as Senator White introduced last session. It is also expected that Senator White will be in su- pervisory charge. Reginald Martin Named As Manager of WJNO REGINALD B. MARTIN, recent- ly engaged in aiding the reorgani- zation of WSIX, Nashville, on Aug. 1 becomes manager of WJNO, West Palm Beach, Fla., local outlet controlled by Jay O'Brien, New York and Florida financier, Jack Draughan, owner of WSIX, takes over active management of that station and has appointed Jim Tur- ner, formerly of WHBQ; Mem- phis, as program director. Mr. Martin left Central States Broadcasting System (KOIL, Oma- ha; KFAB-KFOR, Lincoln), where he was in charge of the Lincoln studios, to join WSIX early this year. A pioneer announcer and sportscaster, he started in radio with WSBT, South Bend, Ind., handling sports while still in high school. While attending the Uni- versity of Chicago, he was a staff announcer on WGN. Later he be- came director of WTRC, Elkhart, Ind., and then served successively with WCLS, Joliet, 111.; WHFC, Cicero, 111.; WIRE, Indianapolis; WCBS, Springfield, 111.; WDZ, Tus- cola, 111.; WKBB, Dubuque, la., and the Iowa Network. RCA Sponsors Fight RCA Victor Division of RCA Mfg. Co., Camden, N. J. (phonographs and records), will sponsor NBC- Blue network's exclusive broadcast of the lightweight championship fight between Lou Ambers, title holder, and Henry Armstrong at the Polo Grounds in New York Aug. 10. Broadcast will start at 10 p. m. and continue to the end of the bout, with Clem McCarthy giving the blow-by-blow account of the fighting and Bill Stern filling in the background detail. Broad- cast will be merchandised with window streamers for the com- pany's 13,000 dealers and in news- paper advertisements paid for jointly by the company and indi- vidual dealers. Business was placed direct. Hiekock Oil on 11 HICKOCK OIL Co., Toledo (gaso- line), thru TransAir Inc., Chicago, on Sept. 26 renews for 39 weeks, its five-weekly quarter-hour tran- scribed educational adventure se- ries, Black Flame of the Amazon, on 11 midwestern stations. The series features Harold Noice, ex- plorer, and was written and pro- duced by J. B. Downie, with cut- ting by Aerogram Corp., Holly- wood. Stations are WXYZ WOOD WFDF WJIM WBCM WGAR WSPD WJW WKBN WHBC WIBM. Gold Medal Test GENERAL MILLS, Minneapolis (Gold Medal Kitchen Tested flour), will start a test campaign in an Iowa market Aug. 15 using Caro- line Ellis, a five-weekly quarter- hour dramatic serial. The show was sold by George Halley, director of program sales of KMBC, Kansas City. Blackett - Sample - Hummert, Chicago, is agency. OUT of 53.124 homes inventoried by the Scripps-Howard newspapers in a recent market analysis of the 16 ci- ties in which they publish dailies, it was found that 91.4% had household radios. The individual city percent- ages ranged from 86.1% in Columbus to 95.9% in Pittsburgh. White Ponders New Senate Resolution For Inquiry Into Broadcast Industry Page 24 • August I, 1938 BROADCASTING • Broadcast Advertising NO GUESS LESS WORK MORE SALES Here is good news for advertisers and agencies who want to use more "spot" radio because they have found it so effective . . . and for those advertisers who have hesitated to use "spot" radio because they feared its com- plexity. The Major Market Spot Station plan gives you standardized data on first rank stations located in major markets who have a record for securing results from spot broadcasting. Here are a few statements taken from the many enthusiastic letters we have received from executives of national advertisers and agencies, among them four of the largest radio placing agencies and some of America's largest advertisers. "The most aggressively far-sighted conception ever presented to the spot radio business." "Standardization of station information that radio advertising has needed for a long time." "A sane plan for station and advertiser to more ably sell their wares." "Will unquestionably be adopted by forward-looking stations and advertisers." "MMSS is a step — or maybe I should say a jump — forward in broadcasting." "Will save many thousands of dollars for many large and small concerns." "The only really constructive idea I have heard for non-network coverage." "I would certainly be inclined to favor the station that is forward-looking enough to participate in such a constructive enterprise." MAJOR MARKET SPOT STATIONS • The originals of the letters and many other similar endorsements are in our files. We will be glad to show them to you and to show you, too, how the Major Market Spot Station Plan as the executive of a big New York agency says "is a standardization of information, ideas and presentation that puts spot radio in the 'big league' where it belongs." WILLIAM G. RAMBEAU COMPANY REPRfcS Chicago • New York • Detroit • San Francisco BROADCASTING • Broadcast Advertising August 1, 1938 « Page 25 J £ Mr. Preston Preston Appointed To Assist Royal To Direct NBC Educational Broadcasting Activities WALTER G. PRESTON Jr., for the past two years director of NBC's general service department, has been appointed assistant to John Royal, vice- president in charge of pro- grams, to have charge of educa- tional broadcasts. The appointment was announced as the first step in a complete reor- ganization of the network's educa- tional setup along lines laid down by Dr. James Rowland Angell who became educational counsellor of NBC following his retirement as president of Yale a year ago. Plans for reorganization, which call for the establishment of an educational division within the program department, have not been disclosed, and the date of Mr. Pres- ton's assumption of his new duties has not been definitely set. How soon the change is made depends on how rapidly network executives complete formulation of their new educational plans, which have been under consideration for several months, it was stated, with a pos- sibility that they will not be put into effect until the return of Dr. Angell in the fall. Other Personnel Shifts Franklin Dunham, who has oc- cupied the post of educational di- rector of NBC, will continue in an important capacity under the new setup. Vincent J. Gilcher, present manager of technical services in NBC's engineering department, will succeed Mr. Preston as head of the general service department, and will himself be succeeded by Wil- liam A. Clarke, now assistant man- ager of technical services. Mr. Preston was educated at Phillips Andover and Yale, d i d graduate work at Creighton, Chi- cago and Cincinnati universities, and when Dr. Robert Hutchins was made president of the University of Chicago, Mr. Preston became his assistant. He left the university to become administrative vice-pres- ident and director of Bankers Re- serve Life Co. Three years ago he joined NBC as assistant to the vice- president and treasurer, and was appointed to his present position in 1936. Mr. Gilcher has been with NBC's engineering department since 1927, being made plant engineer in charge of design and construction of new studio plants in 1929 and becoming manager of technical services two years ago. He as- sisted in the design of NBC's old studios at 711 Fifth Ave. and of its present Radio City headquar- ters. ' Accessory Spots W. G. B. OIL CLARIFIER, Kings- ton, N. Y., has named Willard G. Myers Adv. Agency, New York, to direct the advertising of the com- pany's niters for automobiles, trucks, buses and tractors, effective Aug. 1. Five, 10 and 1 5-minute spot programs on about six sta- tions will be used in the fall. STODDART, THE GLOBE GIRDLER NBC Engineer's Interest in Both Radio and Flying Led to Selection for Hughes Flight RICHARD E. STODDART, who made the globe-girdling flight with Howard Hughes as radio operator while on leave of absence from NBC, started his radio career when he was 14. He was born in New York in 1900, and left high school before being graduated to take a course in electrical engineering with the International Correspond- ence School. His first job, at 14, was with Richard Pfund, American repre- sentative of the Telefunken Wire- less Telegraph Co. The company shut down during the war and Stoddart turned to other jobs, finally to one in a shipyard where he became interested in wireless telegraphy. By 1919 he was a radio operator, and continued in this ca- pacity for nearly eight years, work- ing for most of the country's major steamship companies. In 1924 and 1925 Stoddart was on land duty at WST, New London, and WSH, East Moriches, L. I. After another interval at sea, he became associated with the RCA Chatham radio stations in Massa- chusetts, and then returned to New York to work for the RCA Bush Terminal station WNY. His next enthusiasm was aeronautics, which led him into a flying circus and a period of barmstorming. Then he bought his first plane and settled in Poughkeepsie, N. Y., where he was instrumental in the establishment of a municipal air- port, of which he was made man- ager. Subsequently receiving his com- mercial flying license, Stoddart left Poughkeepsie, returning to Chat- ham, where he organized the Chat- ham Air Service. He received his transport license in October, 1929. The market crash and the loss of three planes brought Stoddart back to New York to take an engineer- ing job with NBC, in the Old Times Square studios. On the back of Stoddart's application, George Milne, NBC eastern division en- gineer, made these notes: "Quiet, acceptable. No broadcast exper- ience, but well recommended. Transport license — 250 hours in the air. Owned his plane. May be of use in airplane job in future." When the Radio City studios were opened, he was made a field engi- neer. In 1936 he went to work for Hughes in preparation for a pro- posed world flight, which was called off, and he returned to NBC until a year later when he rejoined Hughes to prepare for the recent flight. He is expected to return to NBC about Sept. 1. Stoddart on July 26 received a gold microphone from Lenox R. Lohr, NBC president, at a luncheon in his honor at Radio City. An il- luminated scroll, citing Mr. Stod- dart for his contributions to avia- tion and radio and signed by RCA and NBC officials, accompanied the microphone. * * * WITH Howard Hughes and his crew no sooner safely returned from their record-breaking 'round- the-world flight than young Corri- gan and his "crate" leave New York for California and turn up in Dub- lin and the British pickaback plane, Mercury, crosses the Atlantic the other way, the major networks for more than a week devoted most of their efforts to keeping the public informed on the progress of the various flyers and to getting this information on the air a minute or two ahead of their rivals. Results RICHARD E. STODDART were honors for all for excellent reporting jobs and a fairly impar- tial distribution of scoops. On the Hughes flight, Mutual established the first contact with Hughes over the Atlantic, made the first pickups from Moscow and Fairbanks, Alaska, and completely scooped their competitors on the unlooked for Minneapolis landing after the plane had not been heard from for six hours. NBC had ex- clusive pickups of both arrival at and departure from Paris, a "first" from Berlin and the honor of guid- ing the Lockheed home on the WEAF beam, with Al Lodwick, Hughes' personal representative, broadcasting directions to the avi- ator on arrangements for landing. CBS got its revenge by being the first to report the ship's triumphal landing at Floyd Bennet Field, and followed up its advantage with two more "firsts" within the fol- lowing week, being first to get Douglas Corrigan on the air from Ireland, and first to report the safe arrival of the Mercury at Mon- treal. Tip From the Folks NBC scored with the most inter- esting Corrigan broadcast, the two-way conversation between the young flyer in Dublin and his rela- tives in Hollywood, with the world listening in while his aunt warned him not to get married until he got home and could get an Ameri- can girl, and again with the first broadcast interview with the pilot and navigator of the Mercury. Mutual, which . did not attempt to cover the second and third flights, rounded up the story of the Hughes adventure with a summary broadcast on the day following his return, reproducing all the high- lights of the four days in a single half-hour broadcast, produced by skillful editing of transcriptions made during the network's actual broadcasts during the flight. Autobridge Testing AUTOBRIDGE Co., New York (card game), will use programs on two or three New York stations as a test and may expand later. A new company, its agency is Alvin Austin Co., New York. Selling Control of KALB SALE of controlling interest in KALB, Alexandria, La., local out- let on 1210 kc, to William F. Cot- ton, bakery executive with plants in Shreveport, Baton Rouge and Al- exandria, was disclosed in an ap- plication made public July 19 by the FCC. The application, requir- ing FCC approval, shows that Wal- ter H. Allen, an engineer with the city power plant, who owns 53% of the stock in Alexandria Broadcasting Co. Inc., proposes to sell 66% shares to Mr. Cotton, representing control. Other stock- holders are E. Levy, Alexandria merchant, 42%, and J. B. Nach- man, Alexandria banker and attor- ney, 5%, with Manager H. Vernon Anderson of WJBO, Baton Rouge, a member of the board of directors. WHLS Starts Aug. 7 WHLS, new 250-watt daytime sta- tion on 1370 kc. authorized last March for construction in Port Huron, Mich., begins operation Aug. 7, according to Angus Pfaff, recently with WCBK, Detroit, man- ager. It will be known as the Blue Water Station. The station, using an RCA transmitter and 204-foot Lehigh radiator, is licensed to Her- man LeRoy Stevens, local attorney, and his son Harmon LeRoy Stev- ens, the latter a young University of Michigan graduate who will be active in the station's management. SO THAT it can carry the night games of the Birmingham Barons baseball club, owned by Ed Norton, chief owner of WAPI. Birmingham, the FCC has authorized WJRD, Tus- caloosa, Ala., to operate full time for the period Aug. 1 to 29. Station is regularly a 250-watt daytime outlet. New Salt Lake Station, KUTA, Signed by NBC; Starts Operation Aug. 1 KUTA, Salt Lake City, full-time 100-watt outlet on 1500 kc, au- thorized for construction in Sep- tember 1936, was scheduled to go on the air Aug. 1 and will immediate- ly align with NBC's Mountain Group No. 10, according to an NBC announcement. It will be available as a supplementary outlet only to advertisers using KLO, Ogden. The network rate will be $80 per eve- ning hour. KDYL continues as the basic NBC outlet on Mountain group No. 11. Partners in the Utah Broadcast- ing Co., licensee of the station, are Frank C. Carman, who supervised construction and will be manager and chief engineer; Grant Wrath- all, engineer with McNary & Chambers, Washington, who de- signed the equipment; David G. Smith, Salt Lake business man, and Jack Powers, of Salt Lake. Mr. Carman for several years has been chief engineer of KEUB, Price, Utah. Studios are in the Bel- videre Hotel. A shunt-fed vertical radiator, 164 feet high, has been in- stalled. Standard Radio and In- ternational News Service will be used. The new Salt Lake station will operate in collaboration with the management of Salt Lake's 50,000- watt KSL, whose director, Earl J. Glade, has entered into a selling arrangement with the Carman group whereby he and the commer- cial staff of KSL will take charge of all sales, local and national. Page 26 • August I, 1938 BROADCASTING • Broadcast Advertising 114 U.S.A* 10 Electronic FIRSTS Western Electric i ST. commercial coated filament tube. (The voice frequency repeater tubes used in the trans- continental telephone line.) 1 ST. commercial quarter-ampere 1.5 volt filament tube. (The peanut tube.) 1ST. commercial 5, 50 and 250 watt power tubes. (The fore-runners of the popular 205, 211 and 212 types.) T ST. commercial hot cathode, low voltage, cathode ray tube. (The fore-runner of the 325 and 326 types.) I T ST. commercial water-cooled tube. (The fore- runner of the popular 220 and 232 types.) ST. commercial water-cooled amplifier tube for short waves. (240 type with built-in water jacket, used in transatlantic telephony.) I Is I ST. commercial vacuum tube with grids in register. ST. commercial vacuum tube using a molded glass dish stem. (The 316 "door-knob" tube.) ST* commercial 5 watt triodes for 60 cm. opera- tion. (The 316 "door-knob" tube.) T ST. commercial 250 kw. power amplifier tube. and what they mean to you ... . This summary of "firsts" is important to you because it shows the unparalleled record of engineering achieve- ment back of Western Electric tubes today. It's your assurance of "ahead-of-the-times" design by Bell Telephone Laboratories. Distributors : Graybar Electric Co., Graybar Building, New York. In Canada and Newfoundland : Northern Electric Co., Ltd. In other countries: International Standard Electric Corp. Canada Inquiring Into Disc Imports Change in Tariff Is Foreseen As Official Study Begins By JAMES MONTAGNES CANADIAN broadcasters and im- porters of United States transcrip- tions are looking forward to some changes in the customs tariff on recordings after an investigation now being conducted by the Cus- toms & Excise Division of the De- partment of National Revenue. Either following the demand for more protection by some manufac- turers of recordings, by musicians, or on its own initiative, the Cus- toms Division started the investi- gation by calling in the records of all importers and manufacturers of broadcasting transcriptions, to study duty costs and production costs. An investigator was also sent to New York and to Holly- wood to look into production costs and billing methods. The Canadian Association of Broadcasters and the Canadian Broadcasting Corp. have both ap- peared before the department au- thorities at Ottawa in connection with the investigation, and have been able to have the investigation postponed till after the western section of the CAB meeting at Banff, Aug. 8-9, to sound out the western broadcasters, importers of many transcriptions. May Change Methods It is understood the department wishes to change the method of customs duty calculations to in- clude or based on production costs of recordings. The CAB has put up the argument that production costs should not figure or in that case telephone line talent or net- work importations should also be taxed on production costs. The transcription importers feel that if the duty is to be calculated on production costs it will place the recordings out of reach of the small stations which are at present the main users of the transcrip- tions, and under Canadian govern- ment policy there are mainly small stations in the Dominion, only the CBC having high powered stations. At present, transcription impor- tations are charged customs duty at a valuation of $4 per disc if free of commercial announcements and $7.50 a disc if commercial an- nouncements are included in the recording. The rate is 27%% less 10% plus 8% sales tax and 3% excise tax. Opinion in broadcast circles is that while there is a pos- sibility of a wide change in the duty calculations if the depart- ment takes production costs into consideration, there will likely be little change with possibly a higher rate and slightly higher valuation. No Canadian stations or import- ers are stocking up on transcrip- tions although some did some time ago. Canadian transcription firms are making more recordings than ever before, mainly dramatic spots and one - minute announcements. Should there be a definitely higher rate of duty on the transcriptions, broadcasters and importers have an appeal to the Canadian Tariff Board, although any ruling of the Department of National Revenue goes into effect immediately the ruling is publicized. HERALDING dedication ol the $52,000,000 Bonneville Dam across the Columbia River, a large KOIN, Portland, Ore., staff (top photo) handled the event for CBS nation- wide broadcast. Participating in the broadcast by KOIN were (back row 1 to r) Louis Bookwalter, technical director; Johnnie Walker, production manager; Henry Swart- wood, program director; Art Kirk- ham, public relations director; By- ron Paul, technician; (front row) Don Douglas, announcer; Earl Denham, technician; Stanley Church, public events director, and Jack Lombard, technician. An ac- count of the Roosevelt-B arkley tryst at Latonia Race Track was handled by WCKY, Cincinnati, with WCKY announcers and engi- neers baking under a hot sun from 10 a. m. to 5 p. m. to put on the broadcast. Here are (1 to r) Rex Davis, announcer; Mendel Jones, program director; Art Gillette, en- gineer, and C h a r l,e s Topmiller chief engineer, carrying on for WCKY, which also piped the pro- gram to WPAD, Pedacuh, and per- mitted WCMI, Ashland, to pick it off the air. WOR's New Programs AUDITIONS have been completed and programs prepared by WOR, Newark, for a number of fall and winter offerings, some of which have been transcribed by the WOR Transscription Service. Programs include Junior Flying Corps, a juv- enile featuring Jack Lambie, air- line pilot; We Want a Touchdown, half-hour football show featuring George Trevor, New York S u n sportswriter ; Mr. Opportunity, with Arthur Hale telling stories of how to make extra money; Play Ball, a baseball quiz program fea- turing Al Mamaux, former big league pitcher; Singing Story Tell- er, featuring Phil Porterfield. New WOR features already booked are Famous First Facts, with Joseph Nathan Kane (starting as sus- tainer on MBS Aug. 1); Say It With Words, with Dr. Charles Earle Funk and Allen Prescott (now on WOR), and Press Time, newspaper game with Jack Arthur (now on WOR). Textile Spot Test TEXTILE Corp. of America, New York, has named Campbell-Lam- pee, New York, and will use radio for its rug cushions. A five-week test program has started on WHOM, Jersey City; a few other stations may be added later. OGILVIE APPOINTED NEW BBC DIRECTOR PROF. Frederick Wolff Ogilvie, since 1934 president and vice-chan- cellor of Queen's University, Bel- fast, on July 19 was appointed di- rector general of the British Broadcasting Corp., England's government-owned broadcasting monopoly. He succeeds Sir John Reith, who was appointed recently to head the reorganization of Im- perial Airways. He takes office Oct. 1. Like Sir John, Prof. Ogilvie is a Scot. He has had no previous ex- perience in broadcasting, and in fact has never broadcast, accord- ing to London reports. He is an economist an authority on adult education and the unemployment problem. A war veteran, he lost his left arm during the World War. His salary is 9,000 pounds (about $45,000) a year. Kemp Back to Coast ART KEMP, attached to Radio Sales, CBS spot sales subsidiary, contacting owned and managed stations, on Aug. 15 will take up temporary head- quarters in the Radio Sales offices in San Francisco. He will contact re- gional net work accounts along the Pacific Coast. Mr. Kemp spent July in Washing- ton, and on Aug. 1 left for a va- cation before proceeding to San Francisco. He was formerly sales promotion manager of KNX, Los Angeles, until that station was sold in 1936 to CBS, after which he was sent to New York as East- ern representative of the CBS-Pa- cific network. Mr. Kemp FIRST network football broadcast of the season to be announced by NBC is the All-Star same at Soldiers Field. Chicago. Aug. 31. booked for the Blue from 9:15 p. m. to 12 midnight (EDST). Bond Winter Plans GENERAL BAKING Co., New York (Bond bread), sponsoring Guy Lombardo on CBS, will leave the air Aug. 14, and the orchestra leader will be heard in the interests of Lady Esther cosmetics in the fall. Bond bread will confine its radio activity to use of a few chil- dren's programs during the win- ter. Its agency is BBDO. KTRI, SIOUX CITY, HEADED BY DIRKS HEADED by Dietrick Dirks, one- time general manager of the Cen- tral States Broadcasting System (KOIL, Omaha; KFAB - KFOR, Lincoln, Neb.), the new KTRI, Sioux City, la., was inaugurated July 12 — exactly a year after it was authorized by the FCC— and is now in regular operation. The station operates with 100 watts night and 250 day -J on 1420 kc, and is one-half owned by Mr. Dirks and Mr. Dirks one-half by the Sioux City Tribune. Dignitaries from Iowa, Nebras- ka and South Dakota participated in the inauguration, along with lo- cal civic and educational groups. Mr. Dirks will be manager and commercial manager, with Ray Jen- sen, recently with KOAM, Pitts- burg, Kan., and Axel Larson, formerly with KSOO and KELO, Sioux Falls, S. D., completing his commercial staff. Program director is George Chitty, formerly with vai-ious Mid- western stations, also president of Northwest College of Commerce, Huron, S. D. Bill Treadway, un- til recently chief announcer of KGNF, North Platte, Neb., is sports announcer. Vic Bovey, for- mer news editor for Central States, holds the same post at KTRI. Chief engineer is Carleton Gray, formerly chief engineer of the old KGFK, Moorhead, Minn., and chief control operator is Rudy Erickson, formerly with CFAC, Calgary, Alta. RCA equipment is employed throughout with a Truscon verti- cal radiator. United Press fur- nishes the news service. CBC 50 Kw. Plans WORK has been started by the Ca- nadian Broadcasting Corp. on the new 50,000-watt transmitter build- ing for the Maritimes not far from Moncton, New Brunswick. A sim- ilar station is to be built on the prairies near Saskatoon, with ac- tual work to start sometime in August, but the site has not yet been bought. While no official in- formation is as yet available on either station, it is understood un- officially that RCA equipment will be used in the transmitters, and that the stations will each cost about $300,000. Authority has been obtained by CBC to go ahead with the building of these two stations, in addition to the two built last year— CBL, Toronto, and CBF, Montreal. Bell-Ans to Test BELL & Co., Orangeburg, N. Y. (Bell-Ans), will use one-minute announcements five or six days a week on a limited number of sta- tions in a test campaign this fall, placed through Anderson, Davis & Platte. N. Y. CAPT. LEONARD PLUGGE. mem- ber of the British Parliament, and pioneer in handling commercial broad- casting for British advertisers over Radio Xormandie and Radio Luxem- bourg, has been made a Chevalier of the Legion of Honor by the French Government. Page 28 • August J, 1938 BROADCASTING • Broadcast Advertising THE NEW PRESTO AUTOMATIC RECORDING EQUALIZER* It does a job no human skill can duplicate. It compensates smoothly and accurately for the progressive attenuation of high frequencies on 33-1 3 rpm recordings and as it varies the equalization it keeps the output of the recording ampli- fier at a constant level. It makes the quality of your 15-minute recordings the same from beginning to end . . . no hollow, tubby quality near the center of the record due to loss of highs ... no shrill, rasping reproduction at the outside due to over-equalization. And it's completely automatic in operation . . . requires no attention from the operator during recording. This new device can be installed on your Presto recorder in less than ten minutes. Simply loosen two screws and clamp the slider unit onto the over head feed mechanism. Plug the cables into the control box, connect to the 500 ohm input of your recording amplifier and your equipment is ready to make the finest instantaneous recordings you ever heard. Price of Presto automatic recording equalizer complete $156.00 net to broadcasting stations. (F.O.B. New York) •Patents pending. Place Your Order Today and be Certain of Prompt Delivery. PRESTOS : O R D I N G PORATION W. 19th ST. Solid curves show the loss- es of high frequencies for various groove radii. Dot- ted lines show the cor- rection made by the Presto Automatic Frequency Equalizer. Note that throughout the portion of the record used in making 15 minute transcriptions, the frequency response is uniform within 2 db. up to 7,000 cycles. Without equalization the loss at a groove radius of 3M>" is 15 db. at 7,000 cycles and over 8 db. at 4,000 cycles. The Presto 1-B high fidel- ity cutting head was used in making the records for measurement. BROADCASTING • Broadcast Advertising August 2, 1938 • Page 29 New and Continuing Network Accounts Slated for Autumn (Continued from page 11) 4-4:15 p. m.). Agency: Benton & Bowles, N. Y. COLGATE - PALMOLIVE - PEET Co., Jersey City (Palmolive Soap), continues Hilltop House on 50 stations, Mon. thru Fri., 10 :30-10:45 a. m. (reb. 4:30-4:45 p. m.). Agency: Benton & Bowles, N. Y. COLGATE - PALMOLIVE - PEET Co., Jersey City (Colgate tooth powder), con- tinues Stepmother on 17 stations, Mon. thru Fri., 10 :45-ll :00 a. m. Agency : Ben- ton & Bowles-Chicago. PET MILK SALES Corp., St. Louis (Pet Evaporated Milk), continues Mary Lee Taylor on 57 stations, Tues., and Thurs., 11-11:15 a. m. (reb. 1:45-2 p. m.). Agency : Gardner Adv. Co., St. Louis. WILLIAM WRIGLEY JR. Co., Chica- go (chewing gum), continues Scattergood Baines on 18 stations, Mon. thru Fri., 11:15-11:30 a. m. (reb. 3:30-3:45 p. m.). Agency : Neisser-Meyerhoff, Chicago. LEVER BROTHERS Co., Cambridge (Rinso), continues Big Sister on 87 sta- tions, Mon. thru Fri., 11:30-11:45 a. m. (reb. 2-2:15 p. m.). Agency: Ruthrauff & Ryan, N. Y . LEVER BROTHERS Co., Cambridge (Spry), continues Aunt Jenny's Real Life Stories on 53 stations, Mon. thru Fri., 11:45-12 noon (reb. 2:15-30 p. m.). Agen- cy: Ruthrauff & Ryan, N. Y. GENERAL FOODS Corp., New York (La France), continues Mary Margaret McBride on 38 stations, Mon., Wed., Fri., 12-12:15 p. m. Agency: Young & Rubi- eam, N. Y. AMERICAN HOME PRODUCTS, New York (Edna Wallace Hopper Cosmetics — Mon. Tues. Wed. ; Old English Wax — Thurs. Fri.), continues The Romance of Helen Trent on 30 stations, Mon. thru Fri., 12:30-12:45 p. m. Agency: Blackett- Sample-Hummert, N. Y. AMERICAN HOME PRODUCTS, New York (Anacin — Mon. Tues. Wed.; Koly- nos Toothpaste — Thurs. Fri.), continues Our Gal, Sunday on 30 stations, Mon. thru Fri., 12 :45-l p. m. Agency : Blackett- Sample-Hummert, N. Y. PROCTER & GAMBLE Co., Cincinnati (Oxydol), continues The Goldbergs on 32 stations, Mon. thru Fri., 1-1:15 p. m. Agency : Blackett-Sample-Hummert, Chi- cago. PROCTER & GAMBLE Co., Cincinnati (Crisco), continues Vic & Sade on 41 sta- tions, Mon. thru Fri., 1:15-1:30 p. m. Agency : Compton Adv., N. Y. PROCTER & GAMBLE Co., Cincinnati (Chipso), continues Road of Life on 22 stations, Mon. thru Fri., 1 :30-l :45 p. m. Agency : Pedlar & Ryan, N. Y. PROCTER & GAMBLE Co., Cincinnati (Ivory), continues Gospel Singer on 22 stations, Mon. thru Fri., 1 :45-2 p. m. Agency : Compton Adv., N. Y. SALES AFFILIATES, New York (Lox- ol Shampoo Oil Tint) , continues Fray & Braggiotti on KNX & KSFO, Wed. & Fri., 11:15-11:30 a. m. (PST). Agency: Milton Weinberg Adv. Co., N. Y. WM. WRIGLEY JR. Co., Chicago (chewing gum), continues The Laugh Liner on 112 stations, Sun. 6:30-7 p. m. Agency : Frances Hooper Adv. Agency, Chicago. P. LORILLARD Co., New York (Old Gold Cigarettes), continues Hollywood Screenscoops on 59 stations, Tues. & Thurs. 7:15-7:30 p. m. (reb. 11:15-30 p. m. ) . Agency : Lennen & Mitchell, N. Y. STERLING PRODUCTS, Wheeling (Bayer Aspirin), continues Second Hus- band on 30 stations, Tues., 7 :30-8 p. m. Agency : Blackett-Sample-Hummert, N. Y. BREWERS' RADIO SHOW Assn., New York (beer), continues You Said It on 39 stations, Mon. 8-8:30 p. m. (reb. 12-12:30 a. m.). Agency: U. S. Adv. Corp., Toledo. U. S. TOBACCO Co., New York (Dill's Best & Model Smoking Tobacco), con- tinues Pick & Pat in Pipe Smoking Time on 48 stations, Mon. 8:30-9 p. m. (reb. 11:30-12 mid.) (EST). Agency: Arthur Kudner, N. Y. LIGGETT & MYERS TOBACCO, New York (Chesterfield Cigarettes), continues Paul Whiteman Orchestra on 95 stations, Wed. 8:30-9 p. m. (reb. 11:30-12 mid.). Agency : Newell-Emmett Co., N. Y. PHILIP MORRIS & Co., New York ( Philip Morris Cigarettes ) , continues Johnny Presents on 53 stations, Sat. 8:30- 9 p. m. (reb. 11:30-12 mid.) (EST). Agency: Biow Co., N. Y. CHRYSLER Corp., Detroit (motor cars), continues Major Bowes Amateur Hour on 91 stations, Thurs. 9-10 :00 p. m. Agency: Ruthrauff & Ryan, N. Y. NASH-KELVINATOR Corp., Detroit (Nash Motor Cars), continues Prof. Quiz on 33 stations, Sat. 9-9:30 p. m. (reb. 12- 12:30 a. m.). Agency: Geyer, Cornell & Newell, N. Y. R. J. REYNOLDS TOBACCO Co., Winston-Salem, N. C. (Camel Cigarettes, Prince Albert Smoking Tobacco), con- tinues Camel Caravan on 86 stations, Tues. 9 :30-10 p. m. Agency : Wm. Esty & Co., N. Y. LADY ESTHER Co., Chicago (Lady Esther Cosmetics) , continues Wayne King's orchestra on 35 stations, Mon. 10-10 :30 p. m. Agency : Lord & Thomas, Chicago. LAMBERT Co., Wilmington (Listerine Products & Prophylactic Brushes), con- tinues Grand Central Station on 50 sta- tions, Fri., 10-10:30 p. m., shifting Sept. 30 to Tues., 9-9:30 p. m. Agency: Lam- bert & Feasley, N. Y. AMERICAN TOBACCO Co., New York (Lucky Strike), continues Your Hit Pa- rade on 93 stations. Sat. 10-10 :45 p. m. Agency : Lord & Thomas, N. Y. HOUSEHOLD FINANCE Corp., Chi- cago (personal loan service), continues It Can Be Done on 28 stations, Wed. 10:30-11 p. m. Agency: BBDO. RIO GRANDE OIL Co., Los Aneeles. continues Calling All Cars on KNX, KSFO, KARM, Wed. 8:30-9 p. m. (PST). Agency : Hixon-O'Donnell, Los Angeles. GULF REFINING Co., Pittsburgh (mo- tor oil and gasoline) , continues Passing Parade on 59 stations through the sum- mer, Sun., 7 :30-8 p. m. and in the fall will start a new program in this spot. Agency : Young & Rubicam, N. Y. EUCLID CANDY Co., San Francisco (candy bars), continues Knox Manning, commentator, on 5 West Coast stations, Tues., 5:45-6 p. m. (PST). Direct. CBS — PACIFIC COAST New Business SOIL-OFF Co., Glendale, Cal., (clean- ser), on Sept. 8 starts for 13 weeks Fletcher Wiley, commentator, on 7 CBS Pacific Coast stations, Thurs., 12 :45-l p. m. (PST). Agency: Hillman-Shane Adv. Agency, Los Angeles. CBS— (Continuing) EUCLID CANDY Co., San Francisco (Red Cap Candy), on Aug. 30 renews for 26 weeks. Headlines on Parade, on 6 CBS Pacific Coast stations, Wed., 5 :45-6 p. m. (PST). Agency: Sidney Garfinkel Adv. Agency, San Francisco. RIO GRANDE OIL Co., Los Angeles (petroleum products), on Sept. 15 renews for 52 weeks. Calling All Cars, on 3 CBS Pacific Coast stations (KNX, KSFO, KARM), Thurs., 8:30-9 p. m. (PST). Agency : Hixson-O'Donnell Adv. Inc., Los Angeles. AFFILIATED SALES Co., New York (Loxol shampoo), on Aug. 17 renews for 26 weeks, Glamo Rhythm, piano team, on 2 CBS Pacific Coast stations (KNX, KSFO), Wed., Fri.. 11:15-11:30 a. m. (PST). Agency: Milton Weinberg Adv. Co., Los Angeles. NBC-RED New Business CAL-ASPIRIN Corp., Chicago (aspirin), on Sept. 27 starts program on 23 stations, Tues., Thurs., 11:30-11 :45 a. m. Agency: Blackett-Sample-Hummert, New York. GENERAL MILLS. Minneapolis (Wheat- ies), on Sept. 26 starts Jack Armstrong on 15 stations, Mon. thru Fri., 5 :30-5 :45 p. m. Agency : Blackett-Sample-Hummert, Chicago. GENERAL FOODS Corp., New York (Maxwell House coffee), on Sept. 1 starts Good News of 1938 on 74 stations, Thurs., 9-10 p. m. Agency : Benton & Bowles, New York. GROVE LABORATORIES, St. Louis (Bromo Quinine), on Oct. 8 starts Fred Waring & His Pennsylvanians on 46 sta- tions. Sat., 8 :30-9 p. m. Agency : Staek- Goble Adv. Agency, Chicago. JOHN MORRELL & Co., Ottumwa. Ia., (Red Heart dog food), on Sept. 11 starts Bob Becker's Chats About Dogs on 20 stations. Sun., 1 :45-2 p. m. Agency : Hen- ri, Hurst & McDonald, Chicago. PENN TOBACCO Co.. Wilkes-Barre, Pa. (Kentucky Club pipe tobacco), on Oct. 1 starts Vox Pop on 24 stations, Sat. 9-9:30 p. m. Agency: Ruthrauff & Ryan, New York. CHAS. H. PHILLIPS CHEMICAL Co., New York ( Haley's M-0 ) , starts program as yet unchosen on 23 stations. Mon., Wed., Fri., 11 :30-11:45 a. m. Agency: Blackett-Sample-Hummert, New York. PROCTER & GAMBLE Co., Cincinnati (Ivory Soap), on Sept. 5 starts program, undecided to date, on 23 stations, Mon. thru Fri., 4 :30-4 :45 p. m. Agency : Comp- ton Adv., New York. PEPSODENT Co., Chicago, will spon- sor variety program starring Bob Hope this fall, Tues., 10-10 :30 p. m., date and stations undecided. Agency : Lord & Thomas, Chicago. QUAKER OATS Co., Chicago (Quaker Oats and Aunt Jemina Pancake Flour), on Sept. 26 starts Girl Alone on 37 sta- tions, Mon. thru. Fri., 4 :45-5 p. m. Agen- cy: Ruthrauff & Ryan, Chicago. QUAKER OATS Co., Chicago (Puffed Wheat and Rice) on Sept. 26 starts Dick Tracy on 16 stations, Mon. thru Fri., 5-5:15 p. m. Agency: Sherman K. Ellis & Co., Chicago. QUAKER OATS Co., Chicago (Quaker Oats), on Oct. 1 Starts Quaker Variety Show on 60 stations, Sat., 8-8 :30 p. m. Agency : Ruthrauff & Ryan, Chicago. Continuing AFFILIATED PRODUCTS, Chicago (Louis Phillipe cosmetics), continues John's Other Wife on 19 stations, Mon., Tues., Wed., 10:15-10:30 a. m. Agency: Blackett- Sample-Hummert, Chicago. AMERICAN TOBACCO Co., New York (Lucky Strike cigarettes), continues Kay Kyser's Musical Klass and Dance on 82 stations, Wed., 10-11 p. m. Agency: Lord & Thomas, New York. ANACIN Co., Jersey City (headache tab- lets), continues Just Plain Bill on 19 sta- tions, Thurs., Fri., 10 :30-10 :45 a. m. (re- peat, 1 :45-2 p. m. ) . Agency : Blackett- Sample-Hummert, New York. B. T. BABBITT Co., New York (Bab-0 cleanser) , continues David Harum on 23 stations, Mon. thru Fri., 11-11:15 a. m. Agency : Blackett-Sample-Hummert, N. Y. BAYER Co., New York (aspirin), con- tinues American Album of Familiar Music on 56 stations, Sun., 9 :30-10 p. m. Agen- cy : Blackett-Sample-Hummert, New York. BRISTOL-MYERS Co., New York (Sal Hepatica-I p a n a) , currently presenting Town Hall Big Game Hunt on 50 sta- tions. Wed., 9-9 :30 p. m., will resume its full hour Town Hall Tonight series with the return of Fred Allen Oct. 5, Wed. 9-10 p. m. Agency : Young & Rubicam, N. Y. BRISTOL-MYERS Co., New York (Vit- alis ) , on Oct. 4 will move For Men Only from 23 stations, Wed., 9:30-10 p. m., to 43 stations, Tues., 8:30-9 p. m. Agency: Pedlar & Ryan. New York. BROWN & WILLIAMSON TOBACCO Corp., Louisville (Raleigh and Kool cig- arettes), continues Raleigh and Kool Pro- gram with Tommy Dorsey on 52 stations, Wed., 8:30-9 p. m. (repeat, 12:30-1 a. m.). Agency: BBDO, New York. CAMPBELL SOUP Co., Camden, N. J. continues Amos 'n' Andy on 44 stations Mon. thru Fri., 7-7:15 p. m. (repeat, 11- 11:15 p. m.). Agency: Ward Wheelock Co., Philadelphia. CARNATION Co., Milwaukee (con- densed milk), continues Carnation Con- tented Hour on 61 stations, Mon., 10-10 :30 p. m. Agency : Erwin, Wasey Co., Chi- cago. CITIES SERVICE Co., New York (oil and gasoline), continues Cities Service Concerts on 46 stations, Fri., 8-9 p. m. Agency : Lord & Thomas, New York. CUMMER PRODUCTS Co., Bedford, O. (Energine), which has heen sponsoring Radio Newsreel on 21 stations, Sun., 5 :30- 6 p. m. on July 31 replaced it with Spy Secrets, which will continue at the same time. Agency : Stack-Goble Adv. Agency, New York. CUMMER PRODUCTS Co., Bedford O. (Molle Shaving Cream) on Oct. 4 will re- place Vox Pop with a new program, not yet set, on 34 stations, Tues., 9-9 :30 p. m. (repeat, Mon., 12:30-1 a. m.). Agency: Stack-Goble Adv. Agency, New York. FALSTAFF BREWING Corp., St. Louis, continues Public Hero No. 1 on 20 sta- tions, Mon., 8-8 :30 p. m. Agency : Gard- ner Adv. Co., St. Louis. FIRESTONE TIRE & RUBBER Co., Akron (tires), continues Voice of Fire- stone on 78 stations, Mon., 8 :30-9 p. m. (repeat, 11 :30-midnight) . Agency: Sween- ey & James Co., Cleveland. F. W. FITCH Co., Des Moines (sham- poo) , continues Interesting Neighbors on 41 stations, Sun., 7:30-8 p. m. Agency: L. W. Ramsey Co., Davenport. GENERAL FOODS Corp., New York (Jello) continues Hobby Lobby through the summer on 74 stations. Sun., 7-7 :30 p. m. (repeat, 11 :30-midnight) , and in the fall returns Jack Benny in that period. Agency: Young & Rubicam, New York. GENERAL FOODS Corp., New York, (Post Bran Flakes), continues Believe It or Not on 72 stations which on Aug. 15 shifts from Tues., 10-10 :30 p. m., to Mon. GIVING PUBLIC WHAT IT WANTS Radio Ranked Second Among Leading Industries In Meeting Desires of Populace RADIO ranks second in the pub- lic's idea of industries that satis- fy, according to the latest sampl- ing of American opinion by the magazine Fortune. It ranks fourth among five industries that abuse their power. First in choice is the automobile industry, accord- ing to the survey. The sections of the Fortune survey dealing with industries that satisfy and those that abuse power appeared in the August, 1938 issue as follows: Which of these four industries has gone ahead the fastest in giv- ing the public what it wants? (We are not referring to mechanical im- provements) Automobiles? Air transport? Radio broadcasting? Moving pictures? Listening to the radio and going to the movies are, in that order, the two favorite national pastimes (see Fortune Survey, January, 1938). Driving around in automo- biles is the most common form of transportation, and flying around in airplanes certainly one of the least, probably for reasons of pre- ference as well as economy. How does the progress of their various respective industries stack up in the public appraisal? As follows: Automobiles 43.1% Radio broadcasting 29.2 Air transport : 9.S Moving pictures 9.5 Don't know 8.4 Do you believe that any of the following abuse their power? Bank- ers, press, radio, pulpit, veterans, none. This question was asked for the Survey of January, 1936, and is now repeated to discover if the behavior of those forces in the last 2x/2 years has wrought any changes in the public temper. Here are the replies : Jan., 1936* Aug., 1938 Change Press 22.5% 24.5% +2.0% Bankers 20.6 22.3 +1.7 Veterans _ 12.6 9.6 — 3.0 Radio 11.7 7.3 — 4.4 Pulpit ___ 14.0 5.1 — 8.9 None . 14.9 19.5 +4.6 Don't know 3.7 11.7 +8.0 * In the January. 1936, installment dou- ble answers accounted for a tabulation that added to 186.1 per cent. Here they are reduced to add to 100 per cent. Note that since Father Coughlin has become less conspicuous, the pulpit has shed much of its disfa- vor. The proportion of disapproval that could, perhaps, be charged to him, has been turned to a greater tendency not to criticize any group specifically. Veterans are in better odor than they were in the midst of their lobby for the bonus. The press tops the list with an even larger percentage of critics, while radio shows up with credit for more purity of heart than ever. Page 30 • August I, 1938 BROADCASTING • Broadcast Advertising S-S:30 p. m. (repeat. 10:30-11 p. m.). Agency : Benton & Bowles, New York. GENERAL MILLS. Minneapolis (flours and cereal products), continues Gold Medal Hour on 32 stations. Mon. thru Fri., 2-3 p. m. Agency : Blackett-Sample- Hummert. Chicago. S. C. JOHNSON & SON.. Racine. Wis., (floor wax), continues Attorney at Law through the summer until Fibber McGee returns in Sept., on 64 stations, Tues., 9 :30-10 p. m. Agency : Needham. Louis & Brorby. Chicago. KOLYNOS Co.. New Haven (tooth- paste), continues Just Plain Bill on 19 stations. Mon.. Tues.. Wed., 10:30-10:45 a. m. Agency : Blackett-Sample-Hummert. Chicago. KRAFT-PHEN1X CHEESE Corp.. Chi- cago (cheese and Miracle Whip, salad dressing), continues Kraft Music Hall on 66 stations. Thurs.. 10:11 p. m. Agency: J. Walter Thompson Co.. Chicago. LADY ESTHER Ltd.. Chicago (cosmet- ics), continues Lady Esther Serenade on 49 stations. Tues., 8 :30-9 p. m.. shifting on Sept. 2 to Fri., 10-10:30 p. m. Agen- cy : Lord & Thomas, Chicago. LEWIS-HOWE Co.. St. Louis (Turns), continues Vocal Varieties on 31 stations Tues., Thurs., 7:15-7:30 p. m. (repeat. 11:15-11:30 p. m.). Agency: H. W. Kas- tor & Sons Adv. Co., Chicago. LIGGETT & MYERS TOBACCO Co., New York (Chesterfield cigarettes), con- tinues Chesterfield Daily Sports Column on 51 stations, Mon.. thru Sat.. 6:30-6:45 p. m. Agency : Newell-Emmett Co.. New York. MIDWAY CHEMICAL Co., Chicago (Flyded, Aero White), continues Mrs. Wiggs of the Cabbage Patch on 19 sta- tions. Mon. thru Fri., 10-10:15 a. m. Agency: Blackett-Sample-Hummert, Chica- go. PHILIP MORRIS & Co.. New York (cigarettes), continues Johnny Presents on 59 stations, Tues., 8-8:30 p. m. (re- peat, 11 :30-midnight) . Agency: Biow Co., New York. NATIONAL BISCUIT Co.. New York (Biscuits and Shredded Wheat), continues Dan Harding's Wife on 6 stations, Mon. thru Fri.. noon-12:15 p. m. Program ad- vertises Shredded Wheat thru Sept. 2. Agency : Federal Adv. Agency, N. Y. Be- ginning Sept. 5 program will advertise biscuits. Agency: McCann-Erickson, New York. PACIFIC COAST BORAX Co.. New York (20 Mule Team Borax), continues Death Valley Days on 30 stations, Fri.. 9 :30-10 p. m. Agency : McCann-Erickson, New York. CHAS H. PHILLIPS CHEMICAL Co., New York (Milk of Magnesia products), continues Lorenzo Jones on 23 stations, Mon. thru Fri., 11:15-11:30 a. m. : Stella Dallas on 41 stations. Mon. thru Fri., 4:15- 4 :30 p. m. ; Waltz Time on 25 stations, Fri.. 9-9:30 p. m. Agency: Blackett-Sam- ple-Hummert, New York. P1LLSBURY FLOUR MILLS Co.. Min- neapolis (flour), continues Woman in White on 35 stations, Mon. thru Fri., 10:45-11 a. m. Agency: Hutchinson Adv. Co., Minneapolis. PRINCESS PAT Ltd.. Chicago (cosmet- ics), continues Tale of Today on 7 sta- tions. Sun.. 6 :30-7 p. m. Agency : Gale & Pietsch, Chicago. PROCTER & GAMBLE Co., Cincinnati (Camay), continues Pepper Young's Fam- ily on 57 stations, Mon. thru Fri., 3 :30- 3:45 p. m. Agency: Pedlar & Ryan, New York. PROCTER & GAMBLE Co., Cincinnati (Chipso), continues Road of Life on 26 stations, Mon. thru Fri., ll:45-noon. Agen- cy : Pedlar & Ryan, New York. PROCTER & GAMBLE Co., Cincinnati (Dreft), continues Kitty Keene on 13 stations, Mon. thru Fri., 11 :45-noon. Agen- cy: Blackett-Sample-Hummert. Chicago. PROCTER & GAMBLE Co., Cincinnati (Drene), continues Jimmie Fidler on 54 stations, Tues., 10 :30-10 :45 p. m. and on 30 stations, Fri., 10:30-10:45 p. m. Friday broadcast on Sept. 30 shifts to 7 :15-7 :30 p. m. Agency : H. W. Kastor & Sons Adv. Co.. Chicago. PROCTER & GAMBLE Co., Cincinnati (Ivory flakes), continues Story of Mary Marlin on 56 stations, Mon. thru Fri., 3-3 :15 p. m. Agency : Compton Adv., New York. PROCTER & GAMBLE Co., Cincinnati (Ivory soap), continues The O'Neills on 20 stations, Mon. thru Fri., 12:15-12:30 p. m. Agency : Compton Adv., New York. PROCTER & GAMBLE Co., Cincinnati (Oxydol), continues Ma Perkins on 59 stations, Mon. thru Fri., 3 :15-3 :30 p. m. Agency : Blackett-Sample-Hummert, Chi- cago. PROCTER & GAMBLE Co., Cincinnati (White Naphtha), continues Guiding Light on 61 stations, Mon thru. Fri., 3 :45-4 p. m. Agency : Compton Adv., New York. RALSTON PURINA Co., St. Louis (Ry- Krisp), continues Marion T alley on 35 stations. Sun., 5-5:30 p. m. Agency: Gard- ner Adv. Co., St. Louis. The More the Population, the More Radios 500.000 a OVER ONLY 7%% of the homes in counties with populations of 500,000 and over are without radios, according to an analysis of the county-by- county radio census of the Joint Committee on Radio Research [Broad- casting, May 15] made by Household Magazine. The higher the popula- tion, the higher the ratio of set ownership, this publication found. In counties ranging from 100,000 to 500,000 population, 9% of the homes were without radios; 25,000 to 100,000, 14%; 10,000 to 25,000, 20%; 2,500 to 10,000, 30% ; under 2,500, 36%. There are, however, few counties in the sparse population categories, and the Joint Committee's estimate for the country as a whole showed that 82% of all homes had radios as of Jan. 1, 1938 — 91% of the urban homes and 69% of the rural homes, the latter embracing homes on farms and in villages of under 2,500. REGIONAL ADVERTISERS. New York (gas for domestic uses), continues Mystery Chef on 9 stations, Tues., Thurs., 9 :45- 10 a. m. (repeat, 1-1:15 p. m.) Agency: McCann-Erickson, New York. RICHARDSON & ROBBINS. Dover, Del. (boned chicken), continues The Revelers on 5 stations. Wed.. Fri., 7 :30-7 :45 p. m. Agency: Chas. W. Hoyt Co., New York. SEALTEST Inc., New York (Ice cream and milk), continues Your Family and Mine on 40 stations, Mon. thru Fri., 5:30- 5:45 p. m. Agency: McKee & Albright, New York. STANDARD BRANDS, New York (Chase & Sanborn coffee), continues Chase & Sanborn Hour on 70 stations. Sun., 8-9 p. m. Agency : J. Walter Thompson Co., New York. STANDARD BRANDS. New York (Ten- derleaf tea), continues One Man's Family on 59 stations. Wed., 8-8:30 p. m. (re- peat. Sun., 8:30-9 p. m. PST). Agency: J. Walter Thompson Co., New York. STANDARD BRANDS, New York (Roy- al desserts), continues Royal Desserts Hour on 49 stations, Thurs., 8-9 p. m. Agency : J. Walter Thompson Co., New York. STEWART-WARNER Corp., Chicago (refrigerators, radios, auto accessories), continues Horace Heidt on 22 stations, Sun., 10-10 :30 p. m. Agency : Hays Mac- Farland & Co., Chicago. WANDER Co.. Chicago (Ovaltine), continues Little Orphan Annie on 6 sta- tions, Mon. thru Fri., 5 :45-6 p. m. Agen- cy : Blackett-Sample-Hummert, Chicago. R. L. W ATKINS Co., New York (Dr. Lyon's toothpowder) , continues Manhattan Merry-Go-Round on 32 stations, Sun., 9- 9 :30 p. m. ; Backstage Wife on 30 sta- tions, Mon. thru Fri.. 4-4 :15 p. m. Agen- cy : Blackett-Sample-Hummert, New York. WYETH CHEMICAL Co., New York (Freezone), continues John's Other Wife on 19 stations, Thurs.. Fri., 10:15-10:30 a. m. Agency : Blackett-Sample-Hummert, New York. NBC-BLUE New Business ACME WHITE LEAD & COLOR WORKS, Detroit (paints), on Sept. 27 starts Smiling Ed McConnell on 28 sta- tions, Tues., Thurs., 10 :30-10 :45 a. m. Agency : Henri, Hurst & McDonald, Chi- cago. ADAM HAT STORES, New York (hats), on Oct. 5 starts series of 17 box- ing bouts on 37 stations, various dates, chiefly Fridays, 10 p. m. until finish of fights. Agency : Glicksman Adv. Co., New York. BALLARD & BALLARD Co., Louisville (Oven Ready biscuits), on Sept. 16 starts Smiling Ed McConnell on 18 stations (mixed Blue and Red). Fri.. Sat., 10- 10:15 a. m. Agency: Henri, Hurst & Mc- Donald, Chicago. BOWEY'S Inc., Chicago (Dairi-Rich chocolate milk drink), on Sept. 26 starts Terry & the Pirates on 19 stations, Mon., Tues., Wed., 5:15-5:30 p. m. Agency: Stack-Goble Adv. Co., Chicago. MUSTEROLE Co., Cleveland (Muster- ole) , on Oct. 10 starts Carson Robison & His Buckaroos on 35 stations, Mon., 8- 8 :30 p. m. Agency : Erwin, Wasey Co., New York. RALSTON PURINA Co., St. Louis (wheat cereal), on Sept. 26 starts Tom Mix Straight Shooters on 24 stations, Mon. thru Fri., 5:45-6 p. m. Agency: Gard- ner Adv. Co., St. Louis. SHERWIN-WILLIAMS Co., Cleveland (paints), on Oct. 9 starts Metropolitan Opera Auditions of the Air on 51 stations, Sun., 5-5:30 p. m. Agency: Cecil, War- wick & Legler, New York. VICK CHEMICAL Co., Greensboro, N. C. (Vaporub), on Sept. 25 starts a new program not yet selected on 55 stations. Sun., 7 :30-8 p. m. Agency : Morse Interna- tional. N. Y. WILLIAM R. WARNER Co., New York (Sloan's liniment), on Oct. 21 starts Warden Lewis E. Lawes on 44 stations, Fri., 8-8:30 p. m. Agency: Cecil, War- wick & Legler, N. Y. KELLOGG Co., Battle Creek, Mich. (Krispies), on Sept. 26 starts Don Win- slow of the Navy on 21 stations, Mon. thru Fri., 5-5:15 p. m. (shifted from 5 Red stations, Mon. thru Fri., 7-7 :15 p. m.). Agency: Hays MacFarland & Co., Chicago. Continuing ANACIN Co., Jersey City (headache tablets), continues Easy Aces on 31 sta- tions, Tues., Wed., Thurs., 7-7:15 p. m. Agency : Blackett - Sample - Hummert, New York. BI-SO-DOL Co., Jersey City (alkalizer), continues Mr. Keen, Tracer of Lost Per- sons on 33 stations, Tues., Wed., Thurs., 7 :15-7 :30 p. m. Agency : Blackett-Sample- Hummert, New York. JERGENS-WOODBURY SALES Corp., Cincinnati (Woodbury soap and cosmet- ics), continues Win Your Lady on 64 sta- tions, Sun., 9-9:30 p. m. ; (Jergens Lo- tion), continues Jergens Journal on 64 stations, Sun., 9 :30-9 :45 p. m. Agency : Lennen & Mitchell, New York. KELLOGG Co., Battle Creek, Mich, (cornflakes), continues Singing Lady on 13 stations, Mon. thru Thurs., 5:30-5:45 p. m. Agency : N. W. Ayer & Son, N. Y. LAMONT, CORLISS & Co., New York (Ponds creams and powders), continues Those We Love on 33 stations, Mon., 8 :30- 9 p. m. Agency : J. Walter Thompson Co., New York. MILES LABORATORY, Elkhart, Ind. ( Alka-Seltzer) , continues National Barn Dance on 55 stations, Sat., 9-10 p. m. Agency : Wade Adv. Agency, Chicago. NEHI Corp., Columbus, Ga. (Royal Crown Cola), continues Royal Crown Re- vue on 68 stations, Fri., 9-9:30 p. m. Agency : James A. Greene Co., Atlanta. PROCTER & GAMBLE Co., Cincinnati (Camay), continues Pepper Young's Fam- ily on 10 stations, Mon. thru Fri., 11 :30- 11 :45 a. m. Agency : Pedlar & Ryan, N. Y. PROCTER & GAMBLE, Co., Cincinnati (Crisco), continues Vic & Sade on 14 stations, Mon. thru Fri., 11:15-11:30 a. m. Agency : Compton Adv., New York. PROCTER & GAMBLE Co., Cincinnati (Ivory flakes), continues Story of Mary Marlin on 13 stations, Mon. thru Fri. 11-11:15 a. m. Agency: Compton Adv. New York. PROCTER & GAMBLE, Co., Cincinnati (Oxydol), continues Ma Perkins on 11 sta- tions, Mon. thru Fri., 10:45-11 a. m. Agen- cy : Blackett-Sample-Hummert, Chicago. RADIO CORP. OF AMERICA, New York (radio receivers), continues RCA Magic Key on 111 stations, Sun., 2-3 p. m. Direct. STANDARD BRANDS, New York ( Fleischmann's Yeast for health), contin- ues Getting the Most Out of Life on 12 stations, Mon. thru Fri., 11 :45-noon. Agen- cy : J. Walter Thompson Co., New York. SUN OIL Co., Philadelphia (motor oil and gasoline) , continues Lowell Thomas on 20 stations, Mon. thru Fri., 6 :45-7 p. m. Agency : Roche, Williams & Cunnyng- ham, Philadelphia. TIME Inc., New York (Time. Life. For- tune), continues March of Time on 44 stations, Fri., 9 :30-10 p. m. Agency, BBDO. New York. G. WASHINGTON COFFEE REFINING Co., Morris Plains, N. J. (instant coffee), continues Uncle Jim's Question Bee on 7 stations. Sat., 7 :30-8 p. m. Agency : Cecil, Warwick & Legler, New York. R. L. W ATKINS Co., N. Y. (Dr. Lyon's toothpowder), continues Alias Jimmy Val- entine on 26 stations, Mon., 7-7 :30 p. m. (repeat, 11-11:30 p. m.). Agency: Blackett- Sample-Hummert, N. Y. WELCH GRAPE JUICE Co., Westfield, N. Y., continues Irene Rich for Welch on 47 stations. Sun., 9:45-10 p. m. (rebroad- cast, 11:15-11:30 p. m.). Agency: H. W. Kastor & Sons Adv. Co., Chicago. J. B. WILLIAMS Co., Glastonbury, Conn, (shaving creams), continues True or False on 35 stations, Mon., 10-10:30 p. m. Agency : J. Walter Thompson Co., N. Y. NBC — PACIFIC COAST New Business UNION OIL Co., Los Angeles, on Sept. 8 starts for 13 weeks, participation in Woman's Magazine of the Air, Thurs., 2:45-3 p. m. (PST). Agency: Lord & Thomas, Los Angeles. Continuing RICHFIELD OIL Corp, Los Angeles, (petroleum products), on Aug. 15 renews for 52 weeks Richfield Reporter, on 6 NBC-Pacific Red stations, Sun. thru Fri., 10-10:15 p. m. (PST). Agency: Hixson- O'Donnell Adv., Los Angeles. ALBERS BROS. MILLING Co., Seat- tle (cereals), on Oct. 4 renews for 13 weeks Good Morning Tonite, on 5 NBC- Pacific Red Stations, (KPO, KHQ, KOMO, KGW, KFI), Tues., 9-9:30 p. m. (PST). Agency: Erwin, Wasey & Co., Seattle. CARDINET CANDY Co., Oakland, Cal. (candy bars), on June 5 renewed for 13 weeks Night Editor, on 10 NBC-Pacific Red stations. Sun., 9-9:15 p. m. (PST). Agency : Tomaschke-Elliott, Oakland. SPERRY FLOUR Co., San Francisco (flour) on May 30 renewed for 52 weeks Dr. Kate, on 6 NBC-Pacific Red stations (KFI, KPO, KGW, KOMO, KHQ. KDYL), Mon. thru Fri., 12:45-1 p. m. (PST) ; on June 15 renewed for 52 weeks Martha Meade program on 6 NBC-Pacific Red sta- tions Wed., Fri., 1-1:15 p. m. (PST). Agency : Westco Adv. Agency, San Fran- cisco. MUTUAL NETWORK New Business P. LORILLARD Co., New York (Sen- station cigarettes, Muriel cigars), on July 26 starts for 52 weeks Don't You Believe It on 19 stations, Tues., 7 :45-8 p. m. (reb. 10:45-11). Agency: Lennen & Mit- chell, N. Y. (Turn to Next Page) BROADCASTING • Broadcast Advertising August 1, 1938 • Page 31 THOS. LEEMING & Co., New York (Baume Bengue, Pacquin's hand lotion), on Oct. 31 starts Ed Fitzgerald & Co. on 2 stations, Mon., Wed., Fri., 2:45-3 p. m. Agencv: Wm. Esty & Co., N. Y. WHEELING STEEL Corp., Wheeling, on Sept. 11 starts for 26 weeks Musical Steelmakers on 17 stations, Sun.. 5-5 :30 p. m. Agency: Critchfield & Co., Chicago. DELAWARE, LAKAWANNA & WEST- ERN COAL Co., New York (Blue Coal), on Sept. 25 starts The Shadow on 15 sta- tions. Sun., 4:30-5 p. m. (repeat, 5:30-6 p. m.). Agencv: Ruthrauff & Ryan, New York. Continuing CUDAHY PACKING Co., Chicago, con- tinues Bachelor's Children on 2 stations, Mon. thru Fri., 11:15-11:30 a. m. Agency: Roche, Williams & Cunnvngham, Chicago. GENERAL MILLS, Minneapolis (Wheat- ies), continues Get Thin to Music on 6 stations, Mon. thru Sat., 9 :30-9 :45 a. m. (repeat 11-11:15 a. m.). Agency: Blackett- Sample-Hummert. Chicago. IRONIZED YEAST Co., Atlanta, con- tinues Good Will Hour on 32 stations. Sun., 10-11 p. m. Agency: Ruthrauff & Ryan, N. Y. BAYUK CIGARS, Philadelphia, con- tinues Inside of Sports on 13 stations, Tues., Thurs., Sat., 7:30-7:45 p. m. (reb. 7 :45-S p. m.). Agency: Ivey & Ellington, Philadelphia. GORDON BAKING Co., Detroit, con- tinues Lone Ranger on 19 stations, Mon., Wed., Fri., 7:30-8 p. m. (reb. 11:30-12). Agencv : Young & Rubicam, N. Y. GOSPEL BROADCASTING Assn., Los Angeles, continues Old Fashioned Revival on 33 stations. Sun.. 11:30 p. m. to 12:30 a. m. Agency : R. H. Alber Co., Los An- geles. BROWN & WILLIAMSON Co., Louis- ville (Bugler tobacco), continues Plan- tation Party on 2 stations. Sat. 10:30-11 p. m. Agency : Russell M. Seeds Co., Chicago. LAMBERT PHARMACAL Co., St. Louis, continues True Detective Mysteries on 5 stations, Tues., 10-10:15 p. m. Agency: Lambert & Feasley. N. Y. PHILIP MORRIS & Co., New York, con- tinues What's My Name? on 3 stations, Fri.. 8-8:30 p. m. Agency: Biow Co., N. Y. LYDIA E. PINKHAM MEDICINE Co., Lynn, Mass., continues Your Hollywood News Girl through the summer until Voice of Experience returns Sept. 26 on 40 stations, Mon., Wed., Fri., 1 :45-2 p. m. Agency: Erwin, Wasey & Co., N. Y. YANKEE NETWORK New Business ATLANTIC REFINING Co.. Philadel- phia, on Oct. 1 starts Yale football games on 11 stations. Sat. afternoon. Agency : N. W. Ayer & Son, N. Y. DELAWARE, LACKAWANA & WEST- ERN COAL Co., New York, on Sept. 25 starts The Shadow on 6 stations. Sun., 4:30-5 p. m. Agency: Ruthrauff & Ryan, N. Y. DURKEE-MOWER Co., Lynn, Mass., on Oct. 9 starts The Flufferettes on 6 sta- tions. Sun., 6:45-7 p. m. Agency: Harry M. Frost Co.. Boston. FIRST NATIONAL STORES, Somerville, Mass., on Sept. 27 starts Imogene Wol- cott's Homemakers on 5 stations, Tues., Fri.. Sat., 9:15-9:30 a. m. Agency: Badger & Browning. Boston. GENERAL MILLS, Minneapolis, on Aug. 8 started The Happy Gilman's transcrip- tion on 12 stations, Mon. thru Fri., 12- 12:15 p. m. Agency: Blackett-Sample-Hum- mert, Chicago. R. U. DELAPENHA & Co., New York, on Sept. 6 starts participation in Gretch- en McMullen Hour on 2 stations, Tues.. Thurs., 2:30-2 :45 p. m. Agency: Gotham Adv. Agency, N. Y. Continuing R. B. DAVIS Co., Hoboken, on Oct. 4 renews participation in Gretchen McMul- len Household Hour on 15 stations, Tues., Thurs., 9:15-9:30 a. m. Agency: Harry M. Frost Co., Boston. COLONIAL NETWORK New Business LAYMEN'S LEAGUE, Lutheran Hour St. Louis, on Oct. 23 starts religious hour on 15 stations. Sun., 1-1:30 p. m. Agency: Kelly, Stuhlman & Zarhndt. St. Louis. FR. CHARLES E. COUGHLIN, Detroit, on Nov. 6 starts on 15 stations, Sun., 4-4 :30 p. m. Agency : Aircasters, Detroit. ROSARY HOUR, Buffalo, on Nov. 6 starts religious program on 5 stations, Sun., 5-6 p. m. Continuing LA ROSA Co., New York, on Sept. 12 renews Italian Program on 3 stations daily including Sunday, 12 :30-l p .m. Agency : Commercial Radio Service, N. Y. DON LEE NETWORK JOHNSON, CARVELL & MURPHY. Los Angeles (Kellogg's ant paste), on Aug. 2 starts for 4 weeks, participation in Early Morning News, on 12 Califor- nia Don Lee network stations, Tues., Thurs., Sat., 7:45-8 a. m. Agency: Wil- liam A. Ingoldsby Co.. Los Angeles. WHEATENA Corp., Rahway, N. J. (ce- real), on Sept. 16 starts for 16 weeks, a live talent series on 2 Don Lee network stations (KHJ. KFRC) , Mon., Wed.. Fri.. (time not decided). Agency: Rohrabaugh & Gibson Adv. Agency. Philadelphia. JELL-WELL DESSERT Co., Los An- geles (packaged pudding), on Aug. 1 starts for 52 weeks The Green Hornet, adventure serial, on 3 Don Lee network stations (KHJ, KGB, KFXM). with KFRC being added Oct. 31 Tues., Thurs.. 7:30-8 p. m. (PST). Agency: Lord & Thomas, Los Angeles. Continuing , QUAKER OATS Co., Chicago (puffed wheat & rice), on Sept. 26 renews for 35 weeks Dick Tracy on 29 Pacific Coast Don Lee network stations, Mon. thru Fri., 5:30-5:45 p. m. (PST). Agency: Fletcher & Ellis. Chicago. PROSPERITY PUB. Co., Los Angeles (political), on Aug. 8 renews for 39 weeks, Townsend Radio Club on 11 California Don Lee network stations, Mon., 8 :30-8 :45 p. m. (PST). Agency: Lisle Shelden Adv., Los Angeles. SEVEN UP BOTTLING Co., Los An- geles (soft drink), on Aug. 7 renews for 13 weeks. The Marines Tell It to You, on 3 California Don Lee stations (KHJ, KFXM. KPMC), Sunday, 6-6:30 p. m. DUST-PROOFED with helmet and goggles, Frank Gagliano, engineer of WISN, Milwaukee, handles a lap-by-lap account of the midget auto races at State Fair Park dirt track each Friday night at 10 o'clock. Carrying the dust-proofing idea further, Don Weller, WISN chief engineer, has also made a enver for the amplifier. (PST). Agency: Glasser Adv. Agency, Los Angeles. PHILIP MORRIS & Co., New York (Paul Jones cigarettes) on Aug. 1 started John B. Hughes News & Views on 4 Mutual-Don Lee stations in Northern Cali- fornia. Mon.. Fri.. 7:15-7:30 (PST). BANK OF AMERICA, San Francisco recently renewed House of Melody on 12 Don Lee-Mutual stations in California, Sun., 7 to 7:30 p. m. (PST). WANDER Co., Chicago (Ovaltine) on Sept. 26 renews transcribed Little Or- phan Annie on 12 Don Lee-Mutual sta- tions in California. Mon. thru Fri., 5 :45- 6 p. m. (PST). for 39 weeks. (Tabulation of new and continuing pro- grams on the major networks for fall, complete as Broadcasting went to press, is printed on pages 11, 30, 31. 32.) stand is that while there are manj new programs there are few new sponsors. The great majority of these additional advertising broad- casts represent either increased ex- penditures for radio by its present users or the return to the air of former radio sponsors. In a recent study of its advertising revenues made by NBC, the network found that in 1937 eight of each ten of its advertisers were repeat customers who had previously used NBC fa- cilities, and that of its total in- come from time sales for the year, 96.8% came from repeat clients. From this NBC concludes that radio advertising "has evidently been a sound investment for many advertisers who use this new med- ium." Westerners See Activity Lloyd E. Yoder, general man- ager of NBC stations KPO and KGO, San Francisco, declared that "from all indications business on the NBC's Western stations, in national and local spot and net- work accounts, will bring a ban- ner season to the network. At present we are far ahead of the same period last year in actually signed fall business and in number of reservations. There will be a number of national accounts using our stations here on the Coast for the first time. The outlook is very bright." Henry Jackson, CBS sales man- ager in San Francisco, said: "From the looks of things at this date, network sales on the Pacific Coast network of CBS will be far ahead of last year. Judging by the con- tracts already signed, the inquiries for programs and time during the fall, I believe it is safe to state that CBS will see a banner season. We anticipate production of a number of new network commer- cial shows from our San Fran- cisco studios, which will be oper- ating by Aug. 11." Ward Ingram, San Francisco sales manager of Mutual-Don Lee, announced the network will see its biggest fall season in history this year. There will be a decided in- crease in both national spot and network business. "Our Pacific Coast network business is 50% above last year and probably will go higher by mid-August," he said. Tennessee Elections NASHVILLE radio stations will cover the Tennessee Democratic primaries jointly and independent of local newspapers for the first time in history Aug. 4, with the Nashville Radio-Press Bureau fur- nishing WSM, WLAC and WSIX with local and State news bulletins of election returns. A suite in a downtown hotel will headquarter a local staff, while other groups in candidates' headquarters and over the State will report directly to the central radio bureau. All sta- tions will use the same bulletins this year, a change from the prac- tice of previous years resulting from affiliation with competing newspapers. WRXL. Richmond, has been author- ized by the FCC to increase its power to 1,000 watts and operate full time on 880 kc. The station, now operating with 500 watts daytime on 880 kc, is owned by the same interests as the Richmond News-Leader whose publisher is Dr. John Stewart Bryan, president of William & Mary College. Record Autumn Foreseen by Networks (Continued Fi a production center for network shows — both Pacific Coast pro- grams and transcontinentals" he said. "All but one of the transcon- tinental sponsored program series which originated in Hollywood dur- ing the past season on CBS will return to the air, plus several new sponsored shows. Many new West Coast commercials will also origi- nate from Hollywood and some from San Francisco. "Throughout the East, during my trip, I was impressed with the general feeling of confidence among network executives and agency officials concerning the com- mercial aspects of the fall sched- ule. New York expects one of its heaviest seasons to date. It ap- pears that the same will be true of Hollywood. I would definitely say that the so-called 'recession' is not going to have much of an effect on radio during the coming fall season. We look for a great schedule." Harry W. Witt, CBS Southern California sales manager, Holly- wood, stated that "our greatest difficulty is finding time on the CBS Pacific Coast network for pros- pec t i v e sponsors. Regardless of recession, it looks like a banner fall, with most of the old adver- tisers as well as many new ones returning to our network. We are elated over prospects for the com- ing season. Western and eastern advertisers too, realizing that we are coming out of this recession, are planning better entertainment, giving a fuller measure of cultural and educational value to the pub- lic— the potential buyers." Highly optimistic is Don E. Gil- man, NBC Western division vice- president, Hollywood, who stated that "prospects for resumption of business and programs in the fall om Page 11) are the highest in history." There is every indication, Mr. Gilman said, that practically all the net- work shows, both transcontinental and West Coast, heard over NBC last season, and originating from Hollywood and San Francisco, will be back in the fall after the sea- sonal summer interruption. "In ad- dition to the established programs, many new sponsored shows, both regional and national, will also em- anate from the San Francisco and Hollywood studios," he declared. "Available netwoi'k time and new programs to fit the needs of pro- spective sponsors are the problems we are facing at the present mo- ment." Outlook for Spot The outlook for spot radio ad- vertising this fall is also encourag- ing. Practically all but the purely summer seasonal spot campaigns now on the air are continuing, and many advertisers are enlarging their schedules. There is also a great deal of new spot business in the working-out stage, which is ex- pected to develop within the next month. The recent upturn in busi- ness generally is having a good ef- fect on fall advertising plans and many advertising agencies are look- ing forward to their biggest spot billings this fall. Local business has held up well throughout the sum- mer and is expected to increase this autumn, so with the addition of a large amount of political bus- iness in many states, the nonnet- work business may quite possibly account for a larger percentage of all radio incomes than before, de- spite the increase in network bill- ings. An interesting aspect of the au- tumn schedules for network com- mercial programs as they now Page 32 • August 2, 1938 BROADCASTING • Broadcast Advertising g~^\ EORGE D. HAY, the "Sol- ■ -_ emn Old Judge of Grand Old V* Opry on WSM, Nashville, has instituted an audience relations department, taking over all fan mail calling for an answer and giving it personal attention. In addition, he appears on the thrice - weekly Strictly Personal program to answer some of the more general inquiries directed to him, with listeners asking ad- vice on personal matters as well as just relating their personal troubles. Mr. Hay tells listeners at the outset that he doesn't know all the answers, but believes he knows where to find most of them. * * * Oxydol in Polish OXYDOL'S daily transcribed quar- ter-hour in Polish, Main Street, started July 18 on WBNX, New York. Main Street presents a real- life story of plain people and what they think and do in stores and shops. The Polish program is in addition to Ivory Soap and Crisco announcements in foreign lan- guages carried over WBNX by Procter & Gamble Co. Blackett- Sample-Hummert, Chicago, han- dles the Oxydol account. * * * All About Aviation A SERIAL of aviation adventure, Men With Wings, was started July 31 as an MBS Sunday after- noon sustaining feature. Titled from the Paramount picture of that name, the series will be writ- ten by Paramount writers and act- ed by Paramount stars, but it will carry no credit line for the film company and its story will be quite different from that of the movie. Program originates through KHJ, Los Angeles. * * * Heat Chasers SUGGESTED and sold to WFBR, Baltimore, by a listener, How To Keep Cool gives 45 minutes of re- corded music and tips on coolness from interviews with persons like a housewife, policeman, traveling salesman, or a guard on an armored truck. The idea was brought to WFBR on a Thursday morning and sold as a participating pro- gram to eight sponsors by Friday noon. * * * Pullen Sounds JUVENILE serial called Trailer Tim has started on WLS, Chicago, featuring Purv Pullen, imitator and whistler. The quarter-hour, thrice-weekly series concerns myth- ical trips around the country in a trailer. Mr. Pullen recently joined the WLS staff after completing several animal imitations for Walt Disney pictures. * * * Prison Devotions GRAHAM POYNER, program di- rector of WPTF, Raleigh, is plan- ning a series of Sunday devotional services to be broadcast from Cen- tral Prison, North Carolina State penitentiary, with the State's 80- odd prison camps equipped with radios so they can listen. * * * Find the Flaw TEAMS compete in detecting er- rors of fact, grammar and pro- nunciation in sentences read by W. Curtis Nicholson, lexicographer, in a new quiz series, My Error, broad- cast weekly on WEVD, New York. r%*4 PROGRAMS Sports Queries A QUESTION-and-answer pro- gram with a sports slant is Oyhn- pics of the Air which KMBC, Kan- sas City, is serving to Saturday night listeners with satisfactory results. With Jack Starr, KMBC sports editor, as the master-of- ceremonies, unrehearsed contest- ants are pulled out of the audience and plied with questions about sports. Winner gets two tickets to his choice of major sporting events in Kansas City. Listeners partici- pate by sending posers on sports to Jack Starr for use on the show. All questions used are rewarded with two tickets to sports events also. * * * From the Same Site GENERAL BAKING Co.'s thrice- weekly Sidewalk Interviews, to complete a full year's run on WTAG, Worcester, Mass., in Sep- tember, draws increased spectator interest by originating each broad- cast at the same spot outside Poli's Capitol Theater, Worcester. How- ard Wright conducts the program, recently extended for 13 weeks. BBDO handles the General Baking Co. account. ROCHESTER. MINNESOTA IN RECOGNITION of Dmiww Jr/mnm/ linn k Fir if a rw ,i AND STARTING with 5,500 seventh, eighth, and ninth graders from 15 surrounding Minnesota schools, KROC, Rochester, recently finished a five-month elimination down to three winners in its vocabulary and spelling bee contest, remoting the programs direct from various high schools. Plaques went to win- ning schools and to individual best-spellers. Cooperating with a Radio Educational Advisory Board representing Southeastern Minne- sota schools, KROC plans to ex- tend the contests this fall to in- clude high school pupils. Supple- menting these KROC is running a twice - weekly News & Views community promotion feature. Peeker's Prizes PASSERS-BY take a 30-second peek through a small hole in spon- sor's covered window, describe what merchandise they see, and win prizes for seeing most on the Window Peek quarter-hour of WDZ, Tuscola, 111. After peeking finishes, and winner announced, the window cover is drawn and the best peeker gets his choice of any article in the display. The pro- gram holds a big crowd on the street, WDZ reports. * * * Guesses and Koo Koo's THEATER passes go to an unlim- ited number of listeners guessing the correct titles of six pieces on Dorothy Diller's Song Hour over WTOL, Toledo. The program is sponsored by Sherlock Baking Co. Sterling Beeson, director of WTOL's early morning Rise & Shine feature, recently started a one-hour live show, Koo Koo Klub, run as a sustainer six days a week from 6:30-7:30 a. m. * * * When Girls Say Uncle JAMES A. NASSAU, the Uncle Jim of WIBG, Glenside, Pa., in- structs Girl Scouts in radio dra- matics during the summer at their Silver Springs, Pa., camp. Uncle Jim presents Girl Scout programs as the Wednesday feature of his daily 5:30 WIBG broadcast, and each troop in District 7 has ap- peared at least once. * * * Neighborhood Notes WGAR, Cleveland, recently started News of Our Neighbors, Sunday evening feature, with Ralph Wor- den presenting best news story se- lections of small town editors in Northern Ohio. Choices are incor- porated into News of Our Neigh- bors, with Mr. Worden acting as commentator, and credit lines for each story. * * * Breezes From the Seas CKWX, Vancouver, has started a Wednesday evening series, Union Sea Breeze Interviews, for the Union Steamship Co., specializing in coastal service and summer cruises. The broadcasts, originat- ing from the company's steamers after leaving dock and going out on a shortwave unit, feature inter- views with passengers by Fred Bass. * * * Words and Baseball TWO five-man teams mix spelling bees with baseball on the Svell- Ball weekly half-hour on WSPD, Toledo. Words are typed out, eval- uated from one-baggrers to home- runs, according to difficulty. Con- testants come up in regular bat- ting order and draw a word. Each miss is an out, and two outs retire the side for the inning. The win- ning team takes a $1 5 cash prize. $ From a New Home CAPITALIZING on the new home of Chief Engineer T. E. Ather- stone, KGVO, Missoula, Mont., car- ried a half-hour studio-remote pro- gram, sponsored by the building contractors, describing various building features of the new build- ing. Meal Chime SUGGESTED by J. K. Ma- son , NBC merchandising manager, Baltimore & Ohio Railroad has accepted several sets of NBC chimes for use by its dining car waiters to announce meal times. The chimes will first be used on the New York, Washington, Chicago, St. Louis and De- troit runs, later by the Alton R. R., Baltimore & Ohio sub- sidiary, on its Cincinnati- St. Louis runs. Always a Dedication STUNT on an all-request program on KGVO, Missoula, Mont., is the shot-in-the-dark dedication, calling for a dedication each day to some hypothetical listener like "a fores- try lookout in the Blackfoot Val- ley who listens to our program while watching for forest fires". The listener fitting the description is asked to write and acknowledge the dedication. Replies have been 100%, according to Program Di- rector Jimmy Barber, and often several listeners reply to each dedi- cation. Al Davis conducts the per- iod. Spouses on Spot QUESTIONS and answers par- ried between husbands and wives, with musical interludes conducted by Josef Cherniavsky, feature the half-hour Century Fight show of WLW, Cincinnati. Three husband- wife couples sit around a studio table and query each other on size of wife's hose, license number of family car, and similar facts. * * * Bulletins in Movie W A L R, Zanesville, O. recently started flashing UP bulletins direct from the WALR newsroom to the screens of local theaters. Under the hookup, worked out by Man- ager Ronald B. Woodyard and the theaters, direct lines are main- tained from the newsroom, and five times daily the WALR an- nouncer gives two minutes of hot news bulletins to theater patrons via the movie sound system. * * * Midnight Harmonies WJEJ, Hagerstown, Md., has started Tap Time at the Tavern, an audience singing program spon- sored by a local tavern. Jerry Young, who conceived the pro- gram, has guest artists to enter- tain during the program and the tavern is mobbed every Thursday night at 11:30 when the program is heard. * * * Secret Desires FAMOUS people tell what they would like to do best on Cal Tin- ney's If I Had the Chance, Mon- day night feature on NBC-Blue. Each week Mr. Tinney interviews a number of people who are out- standing successes in their profes- sions on what they would do if given the opportunity. * * * Guider of Youth FOR ADOLESCENTS John Burt Langley conducts the new Boy Counsellor of the Air on WPEN, Philadelphia, presenting a toler- ant, far-seeing viewpoint on boys and their problems in an effort to "give guidance and counsel before they get into trouble — not after- wards". Page 34 • August J, 1938 BROADCASTING • Broadcast Advertising MOBILE UNIT w From arrival in Oklahoma Cily ol President Roosevelt (in circle above) un- til his departure l'/j hours later, all Oklahoma was '"eye-witness" to his movements through WKY's mobile unit and pack transmitter. OKLAHOMA'S ^/JlA^t ^tjbJWvi COVERED THE ^XAAf ^}/JjjC£ OF NATION'S NBC— 900 Kc. • On July 9th, President Roosevelt was the first President in office ever to visit Oklahoma. During his hour and a half stay in Oklahoma City, the largest crowd the city had ever seen lined the streets on which he passed, jammed the stadium of Fair Park where two networks carried his address to the nation. All the while, with mobile unit and pack transmitter, WKY was bringing the color and drama of the event to thousands of other Oklahomans unable to attend, shared its facilities with other stations in the state. Only WKY in Oklahoma had the facilities and staff to cover this important event. So, while the President was mak- ing political history in Oklahoma, WKY was writing another brilliant chapter in Southwestern broadcasting history to which it has so richly contributed since 1920, a record which makes WKY stand forth as Oklahoma's FIRST station . . . FIRST in facilities, FIRST in entertainment, FIRST in service and FIRST in the choice of Oklahoma listeners. Aililiated with The Oklahoma Publishing Co. — Representative — The Kalz Agency. Inc. Date for Filing of Briefs Postponed By FCC to Aug. 15 in Superpower Case A 15-DAY postponement until Aug. 15 of the deadline for filing of summation briefs covering testi- mony at the hearings on proposed new rules and regulations for broadcasting was authorized July 25 by the FCC's Superpower Com- mittee in charge of the proceed- ings. The briefs had been due Aug. 1 and the extension was granted at the request of certain counsel. The June 6-30 hearings involved all phases of broadcast operation. Most important were those in con- nection with allowing power of greater than 50 kw. on clear chan- nels and designating 25 channels, more or less, for Class I-A or un- duplicated operation [Broadcast- ing, June 15, July 1]. As soon as the briefs are sub- mitted, the Committee plans to be- gin work on its proposed report and recommendations. The report, in effect, will be in the nature of an examiner's report and subject to exceptions and oral arguments before the full Commission. It is hardly possible the FCC can pro- mulgate the new rules early next year. Treaty Ratification These rules will serve as the basis for new allocations as pre- scribed in the Havana Treaty. The treaty, however, does not become effective until one year after its ratification by three of the four nations parties to it, with the fourth signifying its intention of so doing. The United States rati- fied the convention at the last ses- sion of Congress, and Cuba has ratified it. Favorable action from Canada is expected at any time. Mexico, however, is not expected to act until December at which time its Congress convenes. Con- sequently, it is generally believed the full force of the proposed re- allocation, embodying many changes in assignments making Hogan Heads WCLO HOMER HOGAN, formerly man- ager of KYW when it was in Chi- cago and for the last four years mid-west man- ager of Hearst Radio Inc., has taken over gener- al management of WCLO, Janes- ville, Wis. Mr. Hogan succeeds Sydney Bliss who Mr. Hogan is now publisher of the Janesville Daily Gazette and president of the Gazette Printing Co., owner and operator of WCLO. Before entering radio 12 years ago Mr. Hogan was on the editorial staff of the Chicago Herald-Exami- ner and was once its city editor. permissible increases in power of certain regional stations to 5,000 watts day and night and of local stations to 250 watts night, will not be felt until late 1939 or early 1940. While the committee has been MiLl KSD has a greater Daytime Population Coverage Area than any other St. Louis Broadcasting Station. Wit The Distinguished Broadcasting Station Station KSD— The St Louis Post -Dispatch POST-DISPATCH BUILDING. ST. LOUIS. MO. FREE & PETERS, INC., NATIONAL ADVERTISING REPRESENTATIVES NEW YORK CHICAGO DETROIT ATLANTA SAN FRANCISCO LOS ANGELES retarded by the WLW renewal hearings [page 13], serious thought is being given to a number of basic- changes, it is understood. George B. Porter, assistant general coun- sel of the FCC and counsel for the committee, will aid in preparation of conclusions, along with Andrew D. Ring, assistant chief engineer in charge of broadcasting. The preliminary report probably will not be ready for release be- fore October. All parties would have at least 30 days to file ex- ceptions and ask oral arguments. Even if the FCC sets arguments ahead of routine arguments on its calendar, it is hardly possible that the case will be ready for final con- sideration before the end of the year. On the question of superpower there does not appear to be any strong disposition to alter the pres- ent rule by permitting additional 500 kw. grants, particularly in the face of Senate adoption of a reso- lution opposing superpower. It is conceivable that it might find sup- erpower technically and economi- cally feasible and then state in its report that it can make no flat conclusion because of the Senate resolution. This, of course, is spec- ulation. The committee is known to be giving serious thought to the mat- ter of Class I-A and I-B stations, or those which would be classified as nonduplicated and duplicated clears respectively. Several sta- tions appearing in opposition to projected Class I-B assignments under the new rules as provided in the Havana Treaty, declared they would be stigmatized in a competitive way if their status was inferior to that of other clear- channel stations. For that reason, thought is known to be given to the classification of clear-channel stations. It is not outside the realm of possibility that the Com- mission will decide not to discrim- inate in the designation of such stations, calling all of the 32 chan- nels in this category Class I but differentiating between them only so far as the specific assignments are concerned. In other words, there might be two classes of Class I stations without defining the dif- ference between them but actually taking care of the differentials in the assignments. Certain other provisions such as those outlawing commercialization of experimental authorizations, re- quirements for clocks in all con- trol studios and those dealing with local ownership of stations, are be- ing scrutinized, it is indicated. WEBC Tells Your Story In AMERICA'S SECOND PORT DULUTH & SUPERIOR And on the IRON RANGE IT'S WMFG H TUBING W H LB VIRGINIA Page 36 • August I, 1938 BROADCASTING • Broadcast Advertising Accident Is Fatal Q»iz Author With cbs To Maj. Dairy mple MAJ. ALFRED V. DALRYMPLE, senior attorney of the FCC and former Federal director of prohibi- tion, died July 25 from injuries suffered when struck by an auto- mobile on Connecticut Ave., Wash- ington, July 23. He was 61. Mr. Dalrymple joined the FCC Sept. 4, 1934, after having served as special assistant to the Attor- ney General. He participated in the prosecution of so-called "out- law" stations operating in Texas two years ago and since that time has been assigned to the hearing section of the law department un- der Assistant General Counsel George B. Porter. Maj. Dalrymple was born in Lee County. Texas. During the Span- ish-American War he served in the Navy, and afterward returned to Texas to teach. In his youth he went to the Philippines as a school teacher and later was made gov- ernor of one of the provinces. After graduating from an In- diana law school, Major Dalrymple practiced in Chicago in 1914. When the United States entered the World War, he was appointed a major in the Intelligence Service. He served with the Army of Oc- cupation in Germany. After the war he practiced law in Texas and California. President Roosevelt made him prohibition director in 1933 to succeed Gen. Amos W. W. Woodcock. A f t e rw a r d he was named special assistant to the At- torney General and from that as- signment was appointed to the FCC. Maj. Dalrymple leaves his wid- ow, two daughters, Mrs. Frank Fletcher and Miss Alice Dalrymple, and two sons, James McK. and John Marshall Dalrymple, both of Washington. His son-in-law, Mr. Fletcher, also is an FCC attorney. A resolution enrolling in the permanent records of the FCC a memorial in tribute to Maj. Dal- rymple's services, was adopted by the Commission July 26. The me- morial said: In memory of Major A. V. Dal- rymple, industrious, loyal and respect- ed member of the Commission's legal staff, whose career ended in untimely death" on July 25, 1938. His record as a patriotic and faithful public ser- vant is recognized as a valuable ser- vice to his country and his fellow- men. The Federal Communications Commission regrets deeply the loss of the valuable services and association of Major Dalrymple. LARRY NIXON, of the staff of WNEW, New York, formerly with WMCA and other stations, is author of a book Vagabond Voyaging pub- lished July 20 by Little. Brown & Co. It is an account of traveling via freight ships. WRITER BIDDICK COMPANY been appointed JOHN C. HEINEY, originator of the Prof. Quiz program, which started the current cycle of ques- tion-and-answer programs, has CBS-WJSV pro- motion manager i n Washington, also handling new program ideas. Mr. Hei- ney, who is still drawing royalties from the sponsor- ship of P r o f . Quiz, was recent- ly with the pro- motion depart- ment of the Washington Post and radio editor of that newspaper. He formerly was with the Indian- apolis News, the U. S. Chamber of Commerce and the Iowa Network. Scalper Scalped A TICKET scalper recently was caught trying to capital- ize on passes to the Lives of Great Americans show on WOAI, San Antonio, when he approached an executive of the Great American Life Insurance Co., sponsor of the program, and offered to sell him a "ticket" to the broad- cast for 75 cents. Mr. Heiney CARL J. BURKLAND. sales man- ager of WCCO, Minneapolis, took the mike for a special broadcast in Swe- dish during the visit of Crown Prince Gustav Adolf to the Twin Cities, af- ter a canvass of the WCCO announc- ers uncovered no Swedish-speakers. WD AY Personnel Changes BARNEY J. LAVIN, for the last several years commercial manager of WDAY, Fargo, has been named assistant manager in charge of sales by Earl C. Reineke, president and general manager. Bob Smith, of Cleveland, has joined the com- mercial department of the station and Howard Nelson has been made publicity director, taking over the post from Dave Henley, who will devote full time to his program- ming and microphone duties. Typewriter Plans ROYAL TYPEWRITER Co., New York, is considering the use of ra- dio this fall, probably beginning with test campaigns in the ten cities which are Royal's chief dis- tributing points. Plan, according to Louis A. Witten, radio director, Buchanan Co., Royal agency, is to ask stations in those cities to rec- ommend programs which they believe will produce the best re- turns for the sponsor, who will judge programs solely on the ba- sis of cost per inquiry. Future plans depend entirely on results of these tests. Hosiery Feeler AMERICA-CHIFFON Co., Chica- go (silk hosiery), has started a test on WWVA, Wheeling, and is planning a spot campaign for fall. First United Broadcasters, Chi- cago, is agency. T. POWELL, the English announcer of Radio Barcelona, was killed re- cently during an air raid on the Spanish capital. I LOS ANGELES SAN FRANCISCO SEATTLE SALT LAKE CITY ON THE AIR AUGUST 1st" Intense coverage of a great market* at less than half the "old" rate [40% of Utah's populati on live I in Metropolitan Salt Lake City II NBC AFFILIATE INTERNATIONAL NEWS SERVICE STANDARD TRANSCRIPTIONS 1500 KC. 100 WATTS FRANK C. CARMAN ■ Manager BROADCASTING Broadcast Advertising August I, 1938 • Page 37 fop 1& fa yvW*** <*{ USE THE TEN COMMANDMENTS I1 SING HILLBILLY SONGS FOR E W. LEE O'DANIEL DID JUST THAT AND |( TEXAS PRIMARIES #Relativ before th:; to the 6,1 • The ov TQN stat • No moi could bei THE TEXAS QUALITY NETWORK . EACH STATION AFFILIATED WITH THE NATIONAL BROADCASTING CO. Ask for Texas Quality Ne. EDWARD PETRY & COMPANY, IK R A PLATFORM ITERTAINMENT ON A SWEEPING VICTORY IN THE \f unknown in the Texas gubernatorial race 60 days 1 primaries, W. Lee O'Daniel took his campaign message 2,000 Texans over the Texas Quality Network stations. whelming victory for O'Daniel is evidence that the four as reached the Texas voters most effectively. j tangible proof of the effectiveness of TQN advertising 3 corded. Next time vote for TQN . . WFAA-WBAP KPRC WOAI Nl. - NATIONAL REPRESENTATIVES DALLAS FT. WORTH HOUSTON SAN ANTONIO Standard Market Data Brochure arvcL Broadcast Advertising Published by BROADCASTING PUBLICATIONS, Inc. Executive and Editorial Offices: National Press Bldg. £ Washington, D. C. MARTIN CODEL, Publisher £W Telephone MEtropolitan 1022 SOL TAISHOFF, Editor GATE TAYLOR, Advertising Manager Subscription Price: $3.00 per year-15c a copy-Copyright, 1938, by Broadcasting Publications, Inc. J. FRANK BEATTY, Managing Editor % BERNARD PLATT, Circulation Manager NORMAN R. GOLDMAN, Advertising Representative NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5-8355 BRUCE ROBERTSON, Editorial • MAURY LONG, Advertising CHICAGO OFFICE: 360 N. Michigan Ave., Telephone - CENtral 4115 • paul brines HOLLYWOOD OFFICE: 6331 Hollywood Blvd., Telephone GLadstone 7353 • david h. glickman Hough's Puff QUOTH that whimsical sage of American radio, Harold Hough, when asked by Broad- casting to comment on the Texas elections which assured the governorship for W. Lee O'Daniel, a WBAP flour-selling buildup turned statesman by listener demand: "He is not a landslide — he is an earthquake, and he is strictly the outcome of radio show- manship, all of which means, I guess, that the few of our remaining radio advertisers will soon turn politicians. Charlie McCarthy will become Emperor of America, and Jack Benny is a cinch for the White House in 1940. Really, Texas is in a terrible turmoil. If the heat doesn't get us, the hillbillies will." Siesta WITH CONGRESS out of session, it is re- freshing to note that those who beat the big bass drum against broadcasting are taking a siesta. They quit their thumping because the soundingboard isn't available — there isn't any opportunity now to "revise and extend" re- marks in the Congressional Record or go into oratorical gyrations on the House floor, read- ing "ghosted" remarks of those with axes to grind. During this stillness, it's tubes to tubas that the anti-radio artillerymen are busy bat- ting out sensational stuff for winter delivery, coincident with the next session of Congress. Take the hoary harangue about station "li- cense fees" for example. That's a perennial, too good as a front-page publicity-puller to be forgotten. Yes, let's take the license fee business! We have said before in these columns that it would be discriminatory to single out an in- dustry like broadcasting for license fees to defray the overhead of the regulatory author- ity when other industries, also governmentally- regulated, are not subjected to similar fees. Since last session when the wattage-tax bill — moth balls, cobwebs and all — was whisked into the wastebasket, new information is available. The FCC has made a balance sheet of broadcasting. It shows among other things that the stations and the networks last year turned into the Federal exchequer exactly $3,746,239 in corporation income taxes. That doesn't include State taxes, or individual taxes, or other Federal, State and municipal levies. Now let's look at the other side of the ledger. For the current fiscal year, Congress has appropriated for the FCC a fund of $1,740,000. That is less than half of the sum tossed into the Federal pot last year by the broadcasting industry. And that budget is for all FCC operations, including regulating tele- phone, telegraph, cables, 45,000 amateur oper- ators and divers other activities not directly related to broadcasting. Aside from the recognized fact that the FCC could get along with lots less if it were a more efficiently functioning organization, and if it spent more time helping industry help itself rather than frying foreign fish, we sub- mit that the broadcasting industry, perhaps to a greater degree than comparably regulated industries, is defraying the cost of the author- ity regulating it. Whether it is getting its money's worth is beside the point. With only 7.3% of respondents report- ing any conviction that radio is ahusing its poicer in the latest 'Fortune' survey, it doesn't seem as though the self- anointed crusaders against radio have much basis for their much-publicized outcries. Possibly the reason they get so much publicity is to be found in the figure for the press, which led all cate- gories with 24-5%. Thanks to the Campus JUST as the organized American bi'oadcasting industry drew upon the academic cloisters for a leader and spokesman in Neville Miller, late of the Princeton campus, the powers that govern radio in the British Isles have chosen a university executive, Prof. Frederick Wolff Ogilvie, president of Belfast's famed Queen's University, to succeed that able if sometimes hard-headed Scot, Sir John Reith, as director general of the British Broadcasting Corp. American broadcasters, particularly the net- works, have always enjoyed a most cordial entente with British radio, exchanging pro- grams regularly, extending studio facilities to one another's "correspondents" in Europe and America, often swapping personnel for studies of methods of operation and programming. This despite Sir John's oft-spoken apathy toward commercial broadcasting and his ori- ginally expounded thesis, far removed from the American idea, that radio (at least British radio) should give listeners what they ought to have rather than what they want. In deference to Sir John it should be noted that in recent years the BBC has lightened and popularized its program fare consider- ably, although it required the impelling pop- ^Monopoly': Whose Show? THE NEW regulatory vogue appears to be "monopoly" — plain or fancy, apparent or real. The broadcasting industry is on the qui vive not only because of the FCC chain-monopoly inquiry slated for fall showing, but also the Federal monopoly inquiry, in which radio as yet hasn't made its debut even on paper. We have discoursed on this whole subject before — projecting the view that some good and no real harm can result if the investi- gators devote themselves to finding facts and ignore ballyhoo except as a by-product. First, we hope — and there is every indica- tion that the hope is well founded — -that the Federal committee will not dip into the broad- casting situation and confuse the proceedings slated for FCC scrutiny and study. Aside from the fact that radio is small potatoes when placed alongside America's heavy industries, it is assumed that the joint Congressional- Departmental board will have its hands full without invading the broadcasting field, though there appears to be pressure already from ex- pected sources to that end. It is encouraging to note the interest being evinced in the forthcoming FCC proceedings. Independent Radio Network Affiliates has called a meeting in Chicago this month to consider its participation in the hearings. Transcription organizations are planning par- ticipation. And of course the networks will figure prominently. But it should be kept in mind that this isn't a "network show". It should be generally accepted that networks are a necessity in the broadcast structure; that they have done a prodigious job in leading American radio to become the world's best, and that they are an indispensable asset in the American tempo. By the same token, it is true that inequitable situations have developed in the relationship of networks with affiliates and in other com- petitive fields. And we cannot brush aside the fact the statute prescribes that the FCC regu- late networks if it deems it necessary — some- thing it has never essayed to do directly. The kernel of the FCC chain-monopoly in- vestigation, as we see it, is that stations should not go into the forthcoming hearings with any idea of scuttling any existing entity in broadcasting. In seeking to appease indi- vidual grievances against the networks, sta- tion operators should not lose sight of net- work indispensability. They should contribute whatever they can, without bias or malice, toward bolstering the entire radio structure, and they should seek to avoid the building up of more governmental supervision and re- striction of broadcast operations of the sort that might result only in hamstringing the ability of each broadcast unit to perform maximum public service with minimum gov- ernmental interference. ularity of broadcasts, particularly sponsored broadcasts, from France and Luxembourg. Prof. Ogilvie, like Neville Miller, is new to radio — but he comes with a fine background as a college president, an economist, a World War veteran and a man frequently called upon by his Government to lend his talents to the solution of social problems. Like the Miller appointment, his selection is a recognition by radio of its broader social obligations. We welcome the Scottish professor to radio's fold. Page 40 • August I, 1938 BROADCASTING • Broadcast Advertising O. L. TAYLOR JUST THREE years ago O. L. (Ted) Taylor (that's all the name he admits) had never seen the in- side of a radio station. He had in- herited all the traditional dislike of radio often found in newspapers outside the fold, for he "was in charge of advertising for the Amarillo (Tex.) Globe & News, and an executive of the associated papers in the Hawks-Howe chain. Today Ted Taylor is as strong a booster for broadcasting as you'll find anywhere. He is in direct charge of three broadcasting sta- tions with an ownership interest in each. He is president of the Texas Broadcasters Association, and the regional director of the XAB for Texas. In those three short years, this burly, good-natured, six-foot Tex- an has built a rather unique and a most efficient radio organization. When he undertook the task by order of his board of directors, it was for a temporary organization period, after which he would return to the business office functions for the newspapers. By mutual con- sent, he stayed with radio. The Plains Radio Broadcasting Co., which the 32-year-old Ted Taylor heads as president, oper- ates KGNC in Amarillo and KFYO in Lubbock. In addition he is a principal owner of KRGV in Wes- laco, which his group recently ac- quired. The story of Ted Taylor is not one of radio pioneering, because broadcasting was firmly established as a business before he ever saw the business side of a microphone. But it is a success story of radio because this young executive proved that common sense business meth- ods which work in newspaper pub- lishing can be applied with equal success in broadcasting. A native Texan, 0. L. Taylor was born in the tiny village of Bangs on Aug. 10, 1906. And, as far as your correspondent can as- certain, he was born just plain "O. L.", with his nickname "Ted" arbitrarily acquired cr adopted. At 14 he got the newspaper yen and enrolled in a linotype school in New Orleans, working nights and studying during the day. It was a hard schedule, but it taught him the value of hard work. At 17 he became a union linotype operator, one of the youngest in the busi- ness. Two years later young Taylor went to Yuma, Ariz., where he worked on the Morning Sun. shifting from the composing room to the business office. His next jump took him back to his native Texas, at Midland, and thence he graduated to the Amarillo Globe & News. It was in 1934 that the newspaper decided to enter the ra- dio field. With FCC approval it bought and consolidated Amarillo's two half-time stations — WDAG and KGRS— which became KGNC. Ted Taylor was assigned the task of putting the new ventui'e on its feet, and he frankly didn't like it — at first. He admits he had a lot of ideas about the mission of radio, and none were complimentary. With his native resourcefulness and intelligence, it wasn't long be- fore he became a staunch radio booster. He was breaking new ground, and he loved it. He for- got about the newspaper business office. When the consolidation of the stations was effected, they had exactly one national account be- tween them — and that was paying local rates. Panhandle radio had been an orphan. So he decided to give it some character. He started to merchandise, promote, and bal- lyhoo (in the refined manner, of course). He watched program qual- ity carefully. He established a standard for commercials, so that listeners would realize that prod- ucts advertised over KGNC were dependable and would fulfill claims made. Has the system worked? Today KGNC is carrying more than two score national accounts and more than 200 locally. Its business has increased some 400% over the first month following consolidation. Something over a year ago, KGNC NOTES FRANK R. McNINCH, FCC chair- man, who is expected back at his desk Aug. 1 after a stay iu the Naval Hospital in Washington due to ill- ness, became a grandfather July 19. His eldest daughter gave birth to a son, John Merritt Hunter 3d, at Co- lumbia Hospital, Washington. Mr. Hunter is with the Bureau of Air Commerce of the Department of Com- merce. A. E. NELSON, KDKA's general manager who on July 25 became sales manager of NBC-Blue Network, and Mrs. Nelson, were tendered a farewell supper at the KDKA stu- dios prior to their departure. Mr. Nel- son was presented with a complete set of Bobby Jones matched clubs, each club carrying a tag bearing the name of one of the KDKA departments. Another feature was a neon sign reading "KDKA Feeds Nelson to the Blue". HOWARD O. PIERCE. former treasurer of the King-Trendle Broad- casting Corp., has retired from ac- tive work and is establishing a new residence in Florida. He recently was succeeded as treasurer by H. Allen Campbell, general manager of WXYZ, who simultaneously became a stock- holder. ■ ANDREW POTTER, formerly nian- ager of KOH. Reno, Nev., and inore recently program manager of KSRO. Santa Rosa. Cal., is now associated with Burtt L. Berry in a radio pro- motion firm with offices in the Pa- cific Bldg.. San Francisco, creating commercial ideas for radio presenta- tion. moved into its new studio build- ing (built for radio only) and be- gan operation with the most mod- ern equipment available. While service is Ted Taylor's by-word, he has always realized that it can be provided only with a willing, cooperative and capable staff. He has built excellent staffs at all three stations, and has adopted the practice of working with his men, rather than over them. He never tells a staff mem- ber to do something he would not do himself. When the Texas Broadcasters Association was organized in June, 1937, to serve as a segment of the NAB, Ted Taylor, as an outstand- ing independent station operator, was selected as its president. When the NAB was revamped last Feb- ruary, Ted Taylor was named by stations in his State as their di- rector on its board. State fairs and prize cattle might be classified as Ted Taylor's hobbies, though he does manage to get in about nine holes of golf before work on summer mornings. The Tri-State Fair in Amarillo— second largest in Texas — commands Ted's attention every year. He is its secretary-manager. And many a Hereford has won him a blue ribbon at these fairs. The Taylors (Mr. and Mrs.) re- side in Amarillo, but Ted spends considerable time in Lubbock, and now in Weslaco. looking after exec- utive direction of the three sta- tions. He is a Mason and a Ki- wanian. THOMAS F. JOYCE, advertising and sales manager of RCA Mfg. Co., Camden, was guest speaker before the Boston Rotary Club July 20. He was presented by John A. Holman, gen- eral manager of WBZ, Boston, and WBZA, Springfield. Mass., which broadcast the talk. MORRIS (Steve) MTJDGE, former- ly of Edward Petry Co. and Conde Nast Publications, has joined the Eastern sales staff of Mutual net- work. ALLAN McKEE. formerly in the sales and promotion department of WMT. Cedar Rapids, la., and his brother, R. F. McKee, of Santa Ana, Cal., have joined KGF.T, Los Angeles, as account executives. FINDLAY A. CARTER, new to ra- dio, has joined KRKD, Los Angeles, as account executive. SHELDON B. HICKOX Jr., assist- ant to NBC's station relations man- ager, is the father of a boy, Sheldon B. Hickox III, born July 15, his first child. LEO B. TYSON, general manager of KMPC, Beverly Hills. Cal.. is on a 30-day business trip to New York. Detroit and Chicago. HARRY W. WITT, CBS Southern California sales manager, was guest speaker July 15 at the School of Speech of the University of Southern California, Los Angeles. Mr. Witt re- cently was made a director of the Los Angeles Advertising Club. CLYDE HARRISON, recent gradu- ate of Denver and Colorado universi- ties, has joined the sales department of KFEL, Denver. Mark C. Crandall, of KFEL, married Dorothy W. Har- ris July 14. JOHN WALSH, formerly of the Cleveland, News advertising depart- ment, has joined WGAR, Cleveland. EUGENE S. MITTENDORF. man- ager of WIND. Gary. Ind., is tin- father of a girl, born July 8. ROBERT F. SHIELD has joined KDKA, filling the vacancy created by the transfer of Bill Beal, who re- placed Robert Saudek, sent to New York recently as assistant to A. E. Nelson, new sales manager of NBC- Blue. LEO KLIER. formerly of WIND. Gary. Ind., has joined the sales de- partment of WGES, Chicago. DON ROBBINS, San Francisco sales representative for the Califor- nia Radio System and McClatchy ra- dio stations, is recovering from chest injuries received during a fall at a San Mateo, Calif, beach. RENE CANIZARES. Havana man- ager of Conquest Alliance Co., sailed for New York July 21 on a combined business and pleasure trip. He may broadcast some shortwave sports pro- grams to Cuban stations. L. L. (Jake) .TAQUIER has re- signed from the staff of West Vir- ginia Network, where he was former manager of WPAR, Parkersburg, W. Va., and is visiting this month with friends at Delphos. Kan. HUGH M. FELTIS. commercial manager of KOMO-KJR, Seattle, is the father of a daughter, Patricia Ann, born to Mrs. Feltis in Seattle's Swedish Hospital July 22. JOHN M. HENRY, onetime manager of Central States Broadcasting Sys- tem (KOIL, Omaha, KFAB, KFOR. Lincoln), now with the Iowa State Centennial Exposition, on July 21 started a series of weekly programs on WHO, Des Moines on behalf of the Centennial at Council Bluffs, la., Aug. 17-Sept. 15. PHILIP G. LASKY, manager of KSFO, San Francisco, spoke July 20 before the Advertising Club of Oak- land, discussing "Radio — The Mod- ern Beanstalk That Makes Jack". LESTER COHEN, attorney in the offices of Duke M. Patrick, radio at- torney, and Mrs. Cohen on July 14 became the parents of a 7 lb. son, Robert Stephen. BROADCASTING • Broadcast Advertising August i, 1938 • Page 41 BEHIND THOMAS L. ROBINSON, formerly with the New York Times and in pub- lic relations work with Harold F. Strong Corp., has joined NBC's con- tinuity acceptance staff as assistant editor and agency contact man. LEON GOLDSTEIN, publicity di- rector of WMCA, New York, is the father of a son, Michael Henrv. born July 15. EARLE MULLEN, formerly of the Chicago Tribune editorial staff, has joined NBC's New York press depart- ment to handle special assignments. LATHAM OVENS, who has been writing continuity for Joe Penner programs several months, recently re- turned to the continuity staff of WLW-WSAI, Cincinnati. Van Wood- ward, formerly of KMOX, St. Louis, and Robert Monroe have also joined WLW-WSAI, replacing Norman Sul- livan and Dick MacKnight. THALIA LARKIN, assistant to Marjorie Mills on WEEL Boston, is to marry Henry J. Erath, Newton Center, Mass.. Aug. 13. HARRY RUNYON. formerly sales head of KXL. Portland. Ore. has joined KGW-KEX Portland. GIL BABBITT, former managing editor of Radio Press, Philadelphia fan weekly, has joined WPEN, Phila- delphia, as press department head. TOM KEARNS of the WOR press department, resigns Sept. 1 to take a similar position with a Hollywood film company. ANNOUNCING UMP E! Prough of WDAY Takes Mike Behind Bat ANNOUNCING and umpiring a baseball game simultaneously is the newest wrinkle by El Prough, sports announcer of WDAY, Far- go, N. D. Broadcasting an exhibi- tion game July 15 between the Fargo-Moorhead Twins of the Northern League and the Moor- head Red Sox, a semi-pro club, Prough stood behind home plate, wore all the umpire's protective paraphernalia, called balls and strikes, and described the entire first inning play by play. The broadcast gained color with reception of infield chatter, the catcher's remarks to the pitcher and hitter's caustic comments on debatable decisions. Even the brushing off of home plate by the "umpire," doing his chores, was heard by listening fans. EMMET DOUGHERTY, formerly public relations director of the Dis- tilled Spirits Institute in Washing- ton and before that a member of the New York Herald-Tribune staff in Washington, has been named public- relations director of Millers' National Federation, National Press Bldg.. Washington. His work will supple- ment that done by the Division of Editorial News and Education of the Wheat Flour Institute, a branch of the Federation. MRS. KAY LEE, continuity writer for WDNC. Durham, N. C. has re- signed to join her husband in Massa- chusetts. MARTIN JACOBSEN has been named chief announcer of W.TJD, Chicago, to replace Robert LaBour. who was forced to retire from work because of hay fever. ED PAUL, announcer of WCFL, Chicago, on July 18 married Eileen Jensen, a former member of the Win- nie, Lou & Sally trio on WLS, Chi- cago. WILLIAM A. DURBIN. of WEW. St. Louis, will return to the St. Louis University Law School this fall. TRUMAN BRADLEY. Chicago an- nouncer and commentator on the CBS Ford Sunday Evening Hour. has reported to M-G-M Studios. Hol- lywood where he is under a seven- year contract, and will shortly start work in his first film. He will not re- turn to the Siciday Evening Hour this fall, but plans to combine radio and motion picture work in Holly- wood. DON FORBES. CBS Hollywood chief announcer, is preparing a tran- scribed weekly quarter-hour Holly- wood news series to be released na- tionally, Don Forbes' Hollywood Srrapbook. C. L. MENSER. production manager of the NBC central division. Chicago, is vacationing in Mexico City. B. H. HUNNICUTT Jr. has been ap- pointed to NBC's international divi- sion as substitute Portugese announc- er and clerk ; Eli Canel, part-time Spanish announcer and writer; Chris- tim Alves dos Santos, Spanish an- nouncer, and Emmet Field Horine Jr., clerk and announcer in German sec- tion. GARRY MORFIT. announcer of WBAL. Baltimore, acting as m.c. of the Stardust Revue with 50 enter- tainers at the local Hippodrome The- ater, broke all summer attendance records for the theater and was held over for a second week in July. FRANK MANOV is doing all an- nouncing from the San Francisco studios of KROW, Oakland, during the summer months. SAMUEL CHOTZINOFF, NBC New York musical consultant, and Leopold Spitalny, network musical contractor and conductor, were in Hollywood during July. EVELYN BLEWITT. recently ap- pointed Consumer Education Bureau director of the Don Lee Broadcasting System, Los Angeles, has resigned. JOHN HUGHES, formerly with WHBB. Selma, Ala., and WBHP. Huntsville. Ala., has joined the staff of WGCM, Gulfport-Biloxi. Miss. RICHARD McDONAGH. of the NBC Script Division, wrote America's March on Crime, a dramatization of case records, for presentation July 22 during the Interstate Commission on Crime meeting in Cleveland. VIRGINIA BARBER, Associated Cinema Studios, Hollywood, continu- ity writer, has resigned to free-lance. JAMES BANNON, KFI-KECA, Los Angeles, announcer, married Beatrice Benaderet, Hollywood radio actress, in San Francisco July 10. DICK CRANE, formerly of WCOC, Meridian. Miss., and KBTM. Jones- boro, Ark., has joined KLRA, Little Rock. FRANK HENNESSEY, formerlv of KLRA, Little Rock, Ark., has joined WMC, Memphis. FRANK KEEGAN, formerly of KTHS, Hot Springs. Ark., has joined KLRA, Little Rock. BERNIE MILLIGAN has resigned from Radio Feature Service, Holly- wood publicity bureau, to devote his entire time to Mike, Los Angeles weekly radio fan tabloid published by Gilmore Oil Co., sponsors of the weekly NBC Gilmore Circus. JACK LYMAN is back at his desk in the production department of NBC. San Francisco after a leave of ab- sence to aid in advance ticket sales for the 1939 Golden Gate Exposi- tion. JOSEPHINE AVIS, traffic man- ager of KYA. San Francisco recently announced her engagement to Wil- lard Hinkley, local business man. HENRY A. FELIX, formerly with WSPR and WMAS. Springfield. Mass.. is now on the staff pf WHDH. Boston, where he is conducting his Dream Weaver program. ROBERT B. HANSON, of WROK. Rockford, 111., will marry Miss Vir- ginia Munro Aug. 11 at Williams Bay. Wis. BOB CARTER, formerly of KMOX. St. Louis, WBBM, Chicago, and WLW. Cincinnati, has joined KFEL. Denver. JOHN FRAZER, NBC Hollywood announcer, has been signed by Uni- versal Studios, to narrate in the film. "Letter of Introduction". JOHN CONTE, Hollywood announc- er, has been signed for a role in "Touchdown, Army", to be produced by Paramount. CARROL NYE, of Radio Feature Service, Hollywood, has been set for the role of radio commentator in a sports picture being produced by 20th Century Fox Studios. ERNEST FELIX, auditor of KFI- KECA. Los Angeles, is the father of a girl born July 20. EDNA SILVERTON, assistant to Bill Bailey, publicity director of WLW-WSAI, Cincinnati, is recover- ing from an appendectomy. Christine Fee is filling in tempoarily. VERNON SCOTT, recent University of California graduate, has joined the sales staff of KRE, Berkeley. Cal. RUSSELL HIRSCH has returned to WCOA, Pensacola, Fla.. as program director. He has been with WNOX. Knoxville. Ray Adkins. formerly of WROL, Knoxville, has also joined WCOA. No other station in York State presents all of the top-flight network pro- grams WSYR offers its lis- teners this season. I NO STATION CAN BE STRONGER THAN ITS PROGRAMS BMrnwawmMMi i New Here's just a few that make WSYR stronger than ever ! Charlie McCarthy Bing Crosby - Bob Burns Lowell Thomas Green Hornet Lone Ranger National Barn Dance One Man's Family National Farm and Home Hour Magic Key Page 42 • August 1, 1938 BROADCASTING • Broadcast Advertising BILL BACKER, Hollywood radio producer, is in New York completing broadcast details for the eastern pre- miere of l-'Oth Century Fox filni "Alex- ander's Ragtime Baud", on CBS Aug. 3. CARLTON KADELL, Hollywood an- nouncer on the CBS Big Town pro- gram, sponsored by Lever Bros. ^Rinso) has been signed for the fall series which resumes in September. EVERETT TOMLIXSOX. Holly- wood writer of the CBS-Pacific Hol- lywood Showcase, and Wanda Web- ster of Tacoma, Wash., will be mar- mied iu Tacoma Aug. 9. B. F. MeCLAXCY, NBC traffic man- ager, is making a four-week inspection trip to the West Coast. TOM FOY, continuity writer of WGN, Chicago, is building a new 15Vj-foot sailing boat which he ex- peefs to have completed by the end of the summer. JAMES HARVEY, who conducts the Camera Club of KYW, Philadelphia, Monday nights, is preparing a book based on his broadcast interviews of the last six months. ETHEL KORX, in charge of music clearance at KYW, Philadelphia, has become engaged to David Metzer, a third year medical student. JACK C. SAYERS, CBS Hollywood assistant publicity director, leaves Aug. 5 for three weeks in the East. H. HERBERT AXGELL, chief an- nouncer of KQV, Pittsburgh, in July celebrated his eighth anniversary with the station. STAXLEY RAYBURX. formerly as- sociated with Walter Batchelor*s en- terprises, is now head of the Artist Bureau of Allan- Alsop Eddy Radio Recording Corp., Xew York. KATHERIXE ROCHE, who has conducted the June Baker home man- agement program on WGX, Chicago, for 12 years sails Aug. 3 on the Nor- mandie for a month's vacation in Europe. COLTOX G. MORRIS, formerly of WMAS, Springfield, Mass.. and news commentator for Christian Science Monitor, has joined WBZ, Boston. WALTER F. MACK IE, secretary to Leland C. Bickford, editor-in-chief of the Yankee and Colonial Xetwork Xews Service, is the father of a boy born July 8. FRANKLYN MacCORMACK, for- merly, of WBBM, Chicago, has been named staff announcer for Evans Fur Co., that city. GEORGE EXGLE, a June graduate of Kansas State College, Manhattan, and KSAC. the college station, has joined WIBW. Topeka. DAVID MAXXIXG. formerly of KWK. St. Louis, has joined the an- nouncing staff of WTOL, Toledo. CLIXTOX GODWIX has been trans- ferred from the engineering to the announcing staff of CKX, Brandon, Manitoba. Humphrey Davies assumes his post at the station controls. ERIC DAVIES has been added to the announcing staff of CKY. Winni- pe. Manitoba. JAMES HARPER, formerly with Radio Feature Service. Hollywood publicity bureau, has joined Elwood J. Robinson Agency, Los Angeles, as assistant to Harry Bennett, director «f public relations. BUD HARRIS, actor, has joined the announcing staff of WIXD, Chicago, to m. c. its Wednesday evening ama- teur hour. WILLIAM LOFBACK has been named continuity editor of WHLB, Virginia, Minn. HELEX SAWYER, formerly KSFO, San Francisco, commentator, has started a weekly quarter hour series featuring women in the news, on KXX, Hollywood. WOAI 50.000 WATTS •• CLEARED CHANNEL 1190 KILOCYCLES HIGH SPOT"CS FOB 1938 BUSINESS Represented nationally by Edward Petry & Co. Affiliate » National Broadcasting Company Member » Texas Quality Network BROADCASTING • Broadcast Advertising August 1, 1938 • Page 43 the 8uAinaA&. of BROADCASTING STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements WJSV, Washington Globe Brewing Co., Baltimore (Ar- row beer), 26 sp, thru Joseph Katz Co., Baltimore. Florida Citrus Commission, Tampa, daily so, thru Arthur Kudner, N. Y. Oneida Community, Oneida, N. Y., weekly t, thru BBDO, N. Y. Manhattan Soap Co., New York (Sweetheart soap) daily so, thru Peck Adv. Co., N. Y. Continental Baking Co., New York, 5 weekly sp, thru Benton & Bowles, N. Y. Gunther Brewing Co., Baltimore, 2 weekly sp, t, thru Erwin, Wasey & Co., N. Y. Birdseye Frosted Foods Corp., New York, 4 weekly sa, thru Young & Rubicam, N. Y. Kellogg Co., Battle Creek, 4 weekly t, thru Compton Adv., N. Y. WICC, Bridgeport, Conn. American Tobacco, New York (Lucky Strike), 216 t, thru Lord & Thom- as, N. Y. Bell & Co., Orangeburg, N. Y. (Bell- Ans), 91 ta, thru Anderson, Davis 6 Platte, N. Y. Lever Bros. Co., Cambridge (Spry), so series, thru Ruthrauff & Ryan, N. Y. Reid-Murdoch Co., Chicago (Monarch food), so series, thru Rogers & Smith, Chicago. KDKA, Pittsburgh International Harvester Co., Chicago (tractors), 3 weekly sa, thru Au- brey, Moore & Wallace, Chicago. Kellogg Co., Battle Creek (cereal), 4 weekly t, thru J. Walter Thomp- son Co., Chicago. Williamson Candy Co., Chicago, 5 weekly ta, 52 weeks, thru John H. Dunham Co., Chicago, e Standard Air Conditioning, New York, 10 so, thru BBDO, N. Y. WMCA, New York Community Opticians, New York, 36 sp weekly, thru Commonwealth Adv. Agency, Boston. Red Cross Shoe Stores, 6 sa weekly, thru Norman B. Furman, N. Y. New York State Bureau of Milk Publicity, 150 so, thru J. M. Ma- thes, N. Y. Stanco Inc., New York (Flit), 24 so, thru McCann-Erickson, N. Y. KPO, San Francisco Mutual Citrus Products Co., Santa Ana, Cal. (pectin), 3 weekly ta, thru Charles H. Mayne Co., Los Angeles. Brown & Williamson Tobacco Corp., Louisville (A v a Ion cigarettes), weekly t, thru Russell M. Seeds Co., Chicago. WEEI, Boston Ward Baking Co., Brooklyn, ta se- ries, thru Sherman K. Ellis, N. Y. Longines-Wittnauer Co., New York (watches), 6 sp weekly, thru Ar- thur Rosenberg Co., N. Y. Air Conditioning Institute, Chicago, weekly t, thru James R. Lunke & Associates, Chicago. KQW, San Jose, Cal. The Rosierucian Order, San Jose (re- ligious), 3 weekly so, thru Richard Jorgensen, San Jose. WKY, Oklahoma City Muehlebach Brewing Co., Omaha, weekly t, thru Bozell & Jacobs, Omaha. Griesedieck Western Brewing Co., Chicago (Stag beer), 6 sp weekly, thru J. Walter Thompson Co., Chi- cago. Penn Tobacco Co.. Wilkes-Barre. Pa. (Kentucky Club tobacco). 6 sp weekly, thru Ruthrauff & Rvan, N. Y. Folger Coffee Co., Kansas City. 5 t weekly, thru Gardner Adv. Co., St. Louis. General Mills, Minneapolis (Gold Medal). 3 t weekly, thru Knox- Reeves Adv., Minneapolis. National Biscuit Co., New York (Shredded Wheat), 5 t weekly, thru McCann-Erickson, N. Y. General Mills. Minneapolis (Wheat- ies, Korn-Kix), 5 t weekly, thru Blackett-Sample-Hummert, Chicago. Midway Chemical Co., Chicago (Fly- ded), 3 / weekly, thru Blackett- Sample-Hummert, Chicago. WSYR, Syracuse Kellogg Co., Battle Creek (corn flakes), 4 t weekly, thru J. Wal- ter Thompson Co., Chicago. Manhattan Soap Co., Chicago (may- onnaise), 4 sa weekly, thru Black- ett-Sample-Hummert, Chicago. International Harvester Co., Chicago, 3 sa weekly, thru Blackett- Sample- Hummert. Chicago. General Mills, Minneapolis (Korn Kix), daily t, thru Blackett-Sample- Hummert, Chicago. WTBO, Cumberland, Md. Procter & Gamble, Cincinnati (Oxy- dol), 5 weekly t, thru Blackett- Sample-Hummert, Chicago. Cumberland Brewing Co., Cumber- land (Old Export), 6 weekly sp, thru Cahn, Miller & Nyburg,' Bal- timore. Kellogg Co.. Battle Creek (Rice Krispies), 26 ta, direct. WEW, St. Louis Hyde Park Breweries, St. Louis. 7 weekly sp, thru Ruthrauff & Ryan, St. Louis. KDYL, Salt Lake City California Fruit Growers Exchange, Los Angeles, 26 so, thru Lord & Thomas, Los Angeles. WNAC, Boston Ward Baking Co.. New York. 156 /. thru Sherman K. Ellis. N. Y. Grove Laboratories. St. Louis (Bro- mo Quinine ) . 308 sa. thru Stack- Goble Adv. Agency. Chicago. Boston & Maine Railroad. Boston. 10 so. thru Doremus & Co.. Boston. Chamberlain & Co.. Boston (meat), 13 so, thru Calloway Associates, Boston. Burry Biscuit Corp.. Chicago (Educa- tor Biscuits), 65 so, thru John W. Queen, Boston. General Mills, Minneapolis ( Wheat- ies), 312 t. thru Blackett-Sample- Hummert. Chicago. R. B. Davis Co.. Hoboken. N. J. ( bak- ing powder) 26 sa, thru Charles W. Hoyt. N. Y. R. U. Delapenha & Co.. New York (marmalade) 26 sa, thru Gotham Adv. Co.. N. Y. Lea & Perrins. New York (sauce) 52 so. thru Schwimmer & Scott. Chicago. KYA, San Francisco California Tourist Assn., San Fran- cisco ( travel ) weekly so. direct. Guaranty Union Life Insurance Co., Los Angeles (life insurance) 5 sa weekly, thru Allied Adv. Agencies, San Francisco. Industrial Training Corp., Chicago, 6 / weekly, direct. Benjamin Life Insurance Co.. Oak- land (life insurance), weekly sp, thru W. A. Miller Adv. Agency, Oakland. WFIL, Philadelphia Lydia Pinkham Medicine Co.. Lynn, Mass (proprietary), 3 weeklv sn, thru Erwin. Wasey & Co.. N. Y. Pinex Co., Fort Wayne, 6 weekly sp, thru Russel M. Seeds Co.. Chicago. General Mills. Minneapolis. 6 weekly t. thru Blackett-Sample-Hummert, Chicago. KJBS, San Francisco Guarantee Union Life Insurance Co., Hollywood, 6 so, thru Walter Bid- dick. Los Angeles. Electric Appliance Society of North- ern California. San Francisco. 7 so, weekly thru Jean Scott Frickel- ton, San Francisco. WDNC, Durham, N. C. B. C. Remedy Co., Durham, daily so, thru Harvey-Massengale Co., Atlanta. Drawn for BROADCASTING by Sid Hix "She Wants to Know, Would We Be Interested in a 'Woman- A R D AIR CONDITION- ING. New York, thru BBDO, is run- ning a series of one-minute evening spot announcements on KDKA. Pitts- burgh, through Aug. 31. LONGINBS-WITTNAUBR Co., New York (Longines watches), will spon- sor Dr. Preston Bradley, pastor of the People's Church. Chicago, and one 'of that city's foremost public speakers, as a news commentator in a series of quarter-hour programs, broadcast six days weekly on WBBM. Chicago. During the spring Dr. Brad- ley broadcast a half-hour Sunday program of a similar nature for this sponsor. Agency is Arthur Rosenberg Co.. New York. HUDSON BAY FUR Co., presented its second annual Salt Lake Salute to Core red Wagon Dai/s on KSL, Salt Lake City, July 20. R. U. DELAPENHA & Co.. New York ( Hartley's marmalade), will be- gin twice weekly participation on Cfretchen McMullin's Cooking School on WNAC. Boston, and WEAN. Providence, in September. Gotham Adv. Co.. New York, handles the ac- count. PROCTER & GAMBLE Co.. Cincin- nati (Ivory Soap), has renewed its Italian program. Ivory Toicer. 10:45- 11 a. m. on WOV. New York. WPEN. Philadelphia, and WCOP. Boston. Program is placed through Compton Adv.. N. Y. RCPPERT BREWERY. New York, has named Lennen & Mitchell. New Y'ork. effective Sept. 1. Harry Win- sten. who has handled the account at Kelly. Nason & Winsten Inc.. will join Lennen & Mitchell Aug. 15. Ac- cording to Blayne Eutcher, of the latter agency, a local New York eve- ning program will be used this fall. Thanks to Radio A SALT LAKE CITY lady approached Floyd Farr on KDYL's Inquiring Reporter program, broadcast her need of work, declaring that she could sew, mend, repair, dressmake — and gave her phone number. A week later, on the mike again, she re- ported the opening of Sara's Fixit Shop, direct result of her radio appeal and the flood of calls she received af- ter her first broadcast. She now maintains that she in- tends to become a big radio advertiser. KELLOGG Co.. Battle Creek (corn- flakes), on July 19 assumed spon- sorship of the Tuesday. Thursday and Saturday evening broadcasts of Ed Thorgerson's Highlights in the World of Sports on WABC. New York. Monday. Wednesday and Friday ses- sions of the program, which is broad- cast each weekday from 0 :05 to 6 :lo p. m.. have been sponsord since April by Sinclair Refining Co.. New York. Agency is J. Walter Thompson Co. EVANS FI'R Co.. Chicago, started The Radio Tattler on WMAQ, Chi- cago. Aug. 1. 10:30-10:45 a. m. five weekly, featuring Hal Tate in a gos- sip series about radio stars. CATBLLI'S FOOD PRODUCTS, Montreal, started July 20 a twice- weekly announcement campaign to run for 15 weeks over CFRB. Toron- to ; CFPL. London: CKTB. St. Catherines ; CKLW. Windsor ; CHML. Hamilton. E. W. Reynolds & Co., To- ronto, handles the account. , ESQUIRE Inc.. Los Angeles, newly- appointed Southern California dis- tributors of New Yorker beverages, using radio for the first time, on Aug. 1 starts for 13 weeks, participation six times weekly in the Housewii-es Protective League on KNN, Holly- wood. Firm plans an extensive fall campaign. using several Southern California stations. Hillman-Shane Adv. Agency, Los Angeles, has account. PROCTER & GAMBLE Co.. Cin- cinnati (Oxydol). on Aug. 1 was to add the following stations to its spot campaign featuring The Goldhergs : KFYR. Bismarck: WFAA. Dallas: WOAY. Omaha. KTT'L. Tulsa, was also aded to the CBS network carry- ing the series. Blackett-Sample-Hum- mert. Chicago, is agency. I. J. FOX Furriers, New Y'ork. has appointed Biow Co., New York, to direct advertising, and on July 25 started a five-weekly quarter-hour se- ries featuring Jack Berch. tenor. The program is heard at 7:45-8 three nights on WEAF and two nights weekly on W.TZ. New York. SELL' The World's Greatest Oil Producing Area With PRIMARY COVERAGE lO,OQO*A. S ,pOOjW 5HR EVE PORT. LA. Represented TyTHE BRAN HAM CO. Agency Appointments W.G.B. OIL CLARIFIER. Kingston, N.Y. iW.G.B. oil filter), to Willard G. Myers Adv. Agency, New York, as of Aug. 1. Spot radio to be used later in the year. PHOENIX BAKING Co.. Phoenix. Ariz., to Scholts Adv. Service, Los Angeles agen- cy, to handle its account and on Aug. 1 starts thrice weekly the transcribed ver- sion of Lone Ranger on KTAR and KVOA. KELLOGG Co.. Battle Creek, Mich., to Kenyon & Eckhardt, New York, for its new Gro-Pup dog food. FLEMING MFG. Co., East Providence, R. I. (Fram oil cleaner), to Larcher- Horton Co., Providence. Radio may be used. WASHINGTON STATE Progress Com- mission, Olympia, to Washington State Adv. Agency, representing affiliated ser- vices of Strang & Prosser, Seattle : West- ern Agency, Seattle, and Syverson-Kelley, Spokane. FLEMING MFG. Co., E. Providence, R. I. (Fram Oil & Motor Cleaner), to Larcher- Horton Co., Providence : using radio na- tionally through automotive jobbers. UNITED BISCUIT Co., Chicago, to Sher- man K. Ellis & Co., Chicago, for Sawyer and Quality biscuits. A juvenile series for Sawyer biscuits, to start on WMAQ, Chi- cago, Sept. 26, may be extended to other stations later. OMEGA CHEMICAL Co., Jersey City (Omega oil), to Redfield- Johnstone, N. Y. PRINCESS PAT Ltd., Chicago (toilet preparations), to Gale & Pietsch, Chicago. MAYBELLINE Co., Chicago (eyelash dye), to McJunkin Adv. Co., Chicago. SNIDER PACKING Corp., Rochester (food products), to Charles W. Hoyt Co., N. Y. ADJUSTO TRAILERS, Denver, to Dan- vers & Trunk, Denver. BETTIS-SNODGRASS, Denver (Napoleon dog food), to Danvers & Trunk, Denver. TERMINIX Co. of Southern California, Los Angeles (termite control) to W. Austin Campbell Co., that city. Radio being considered in fall campaign. STURDY DOG FOOD Co., Syracuse, to Barlow Adv. Agency, that city. Radio will be used. CROWN OVERALL Mfg. Co., Cincin- nati, O., to Grev Adv. Agency, New York. SAWYER BISCUIT Co., Chicago, to Sher- man K. Ellis. New York. Don't Stop Me Even if you've heard this one before It's a good one and bears repeating WYOMING VALLEY Population over 300,000 (Wilkes-Barre District to you) is the third largest shop- ping center in Pennsyl- vania . . . within twenty mile radius of our trans- mitter live about 750,000 people. 450,000 right in our own county. More than in the entire state of Idaho. Cood earners and spenders. Forbes says : "Wilkes - Barre is one of the ten best cities in the nation.*' Business is good and getting better. If you tell it to these folks over WBRE you can sell them. Our new RCA transmitter will be in operation in a short time. More power same rates. Usual good job will be done better. Basic NBC Red and Blue • NEW YORK • DETROIT • SAN FRANCISCO BROADCASTING • Broadcast Advertising August 1, 1938 • Page 45 JOHN GUEDEL, for 18 months with Dan B. Miner Co., Los Angeles, as writer and assistant producer, has been placed in charge of the agency's radio department. He succeeds Clyde P. Scott who resigned after 15 years with the agency, to become commer- cial manager of KFI-KECA, that city. ROS METZGER, radio director of Ruthrauff & Ryan. Chicago, has been named chairman of the radio commit- tee of the central council of AAAA. CLARK ANDREWS, Ruthrauff & Ryan Hollywood producer, and Claire Trevor, film actress, were married in Beverly Hills, Cal., July 27. ROSS WORTHINGTON. Young & Rubieam. New York producer, was in Hollywood during July. TOM McAVITY, manager of Lord & Thomas, Hollywood, has returned from New York conferences on the Pepsodent and other accounts. DAVID HILLMAN, president of Hillman-Shane Adv. Agency, Los Angeles, is the father of a bov, born July 14. BURNS LEE, West Coast publicitv director of Benton & Bowles, in New York for three weeks, was to return to Hollywood Aug. 1. WILLIAM CHALMERS, Biow Co., New York executive on the Philip Morris account, was in Hollywood during mid-July checking radio pos- sibilities for Paul Jones cigarettes. AFFI LI fl T 6 D Ul ITH CBC ^encHanADA5 RJ.M0.USKI, QUEBEC Three Favorite French Programs Available for Sponsorship 4 FOR WOMEN: "Vos Preferes" 10:00 to 11:00 a. m. daily except Sundays. FOR WOMEN: "L'Heure du The" 4:30 to 5:30 p. m. daily except Sundays. FOR EVERYONE: "The Kid- die Hour" "L'Heure des Petits" 6:00 to 6:30 p. m. Sundays only. Available Sep- tember 4. Changes at R. & R. EVERARD MEADE has resigned from the Young & Rubieam, Holly- wood, production staff to join Ruthrauff & Ryan, that city, on Sept. 1 to produce the fall CBS Al J o Is on program, sponsored by Lever Bros. Ben Larsen who pro- duced the last Al Jolson series is being transferred to the New York office. Glenhall Taylor who pro- duced the CBS Phil Baker show for Young & Rubieam from New York, has returned to the agency's Hollywood staff. He has been as- signed to the Silver Theatre pro- gram which returns to CBS Oct. 2 for International Silver Co. C. ELLSWORTH WYLIE Co., Los Angeles agency, has been appointed to handle radio for the reelection cam- paign of Senator William Gibbs Mc- Adoo. The radio schedule, most ex- tensive of any candidates in the Cali- fornia primaries, includes contracts with Don Lee, CBS, NBC, and Cali- fornia Radio System. Before opening his own agency several years ago, Mr. Wylie was Don Lee general manager. HORACE L. HEVENOR on July 17 became owner of the DeRouville Adv. Agency, Albany, N. Y., under terms of the will of George S. DeRouville, who died July 16. Mr. Hevenor an- nounces that the entire personnel of the agency is being retained. BBDO, New York, will open its sev- enth office, in Cleveland, early this fall with Clarence L. Davis, vice-pres- ident, a Cleveland native, in charge. J. LLOYD WILLIAMS, time and space buyer for J. Stirling Getchell. New York, resigned July 25, and af- ter a Bermuda vacation will become an account executive of the M. H. Hackett Co., New York, effective Aug. 8. Mr. Williams had been with the Getchell agency for three years. RICHARD DANA, formerly of Biow Co., with Bud Heatter and David Levy, of Philadelphia, will join the Young & Rubieam script staff Aug. 15 to work on We, the People, which will be sponsored again this fall by General Foods Corp. for Sanka. GEORGE H. HARTMAN Co., Chi- cago, has closed its New York office. MILTON WEINBERG ADV. Co.. Los Angeles, has moved to Union Bank Bldg. GREENLEAF Co.. Boston, has moved to Park Square Bldg. RUTH McDOWELL, secretary of the radio department of Ruthrauff & Ryan, Chicago, recently married An- derson Pace Jr., Chicago chemist. ADVERTISING ARTS Agency, Los Angeles, headed by Paul Winans, has moved to 510 S. Spring St. ROY ALDEN & Associates, Los An- geles agency, has discontinued busi- ness. ]tt> fllt£ FOREIGN RESIDENTS For further information and rates write or wire CJBR now. WBNX YORK 1000 WATTS DAY AND NIGHT 1000 WATTS FULL TIMEH^^^^^^ ^^-f^ OF METROPOLITAN NEW YORK STEPHEN L. FULD, Radio Sales, New York account executive, was in Hollywood during July to confer with George Moskovics, Southern California representative. JOSEPH HERSHEY McGILLVRA on July 15 opened a Montreal office in the Keefer Bldg., with Lovell Mickles Jr., in charge. N. P. Colwell of the Toronto office will be in charge of both Canadian offices. NEW YORK office of Gene Furgason & Co., station representatives, has been removed from 17 E. 45th St. to 551 Fifth Ave. Rambeau Plan Outlined At Cincinnati Meeting THE representation plan of Wil- liam G. Rambeau Co., station rep- resentatives, was outlined to adver- tisers, agencies and broadcasters at a Cincinnati meeting July 22 by Mr. Rambeau. Called Major Mar- ket Spot Stations, the project was first broached by Mr. Rambeau several weeks ago. Among those attending the Cin- cinnati session were representa- tives of Procter & Gamble Co.; L. B. Wilson, Llovd George Venard and F. H. Weissinger, of WCKY; S. A. Wilier, Ralph H. Jones Co., Pat Kelly, Thompson-Koch Co.; A. E. Johnston, advertising manager, Kroger Grocery Co.; Arnold Ber- man, Crown Overall Co.; Mr. Ram- beau; William A. Cartwright and Clark Brannion, William G. Ram- beau Co. At a recent nresentation of the plan in Chicago, those present in- cluded Harry O'Neill, Consolidated Drug Products; Charles Martin, Il- linois Meat Co.; O'Neill Ryan and Gene Banvaart, Blackett-Sample- Hummert; Mel Brorby and Helen Wing, Needham, Louis & Brorby Inc.; Han Tyler, John H. Dunham Co. ; James R. Lunke, James R. Lunke & Associates ; Jack Lemmon, Neisser-Meyerhoff Inc. ; Evelyn Stark, Hays MacFarland & Co.; Larry Triggs, Charles Daniel Frey Co.; Mike Molan, Purity Bakeries Corp.; Ed Fellers and Bert Presba, Presba-Fellers & Presba; William E. Vogelback, president, Clark Mil- ner Co.; C. Wendel Muench, of C. Wendel Muench & Co. WILLIAM McNAIR. director of re- search and marketing, J. Walter Thompson Co., Sydney, Australia, af- ter a five-month tour of the United States and Europe, returned July 21 on the Mariposa. GENERAL ADV. Agency, Los An- geles, has moved to 1265 N. Vermont Ave. Ray E. Hill, formerly with WTMJ, Milwaukee, has been ap- pointed radio department manager. is your best bet TRANSRADIO Lord & Thomas Selects New York Headquarters ; Francisco Now President DON FRANCISCO, executive vice- president of Lord & Thomas, has been elected president of the cor- poration, according to an an- nouncement July 22 by Albert D. Lasker, principal owner who is re- tiring as presi- dent. After Oct. 1 Mr. Francisco will be located in New York, which be- comes headquar- ters of the agency. Mr. Francisco Mr. Francisco has been associat- ed with Lord & Thomas for 24 years, serving since 1921 as execu- tive vice-president in charge of Pa- cific Coast offices. He has gained national prominence as a result of his activities in California political and public relations campaigns. In 1934 he had charge of the cam- paign which was credited with de- feating Upton Sinclair in his race for governor. Mr. Francisco has played a leading role in promoting California's tourist attractions. Mr. Lasker's withdrawal from the presidency coincides with the completion of his 40th year of con- tinuous service with the agency. In addition to the new president, the following officers have been elected : executive vice-presidents : Sheldon R. Coons, New York; David M. Noyes, Chicago ; vice-presidents : Don Belding, Los Angeles; Mary L. Foreman, Chicago; Thomas M. Keresey, New York; Edgar Kobak, New York; Edward Lasker, New York; H. G. Little, Dayton; Leon- ard M. Masius, London, Eng.; John Whedon, San Francisco; secretary- treasurer, Wm. R. Sachse; direc- tors, Sheldon R. Coons, Mary L. Foreman, Don Francisco, Albert L. Hopkins, Albert D. Lasker, Ed- ward Lasker, David M. Noyes, Wm. R. Sachse, Ralph V. Sollitt. The management and personnel of local offices remain unchanged. C. P. Clark Acquires C. P. CLARK Inc., Nashville agen- cy, has acquired the capital stock of Gottschaldt-Humphrey, Atlanta, and will open an Atlanta office under Bruce Moran, formerly of Gottschaldt-Humphrey, and now a vice-president of C. P.- Clark. The Louisville office will be continued. No changes are contemplated be- yond transferring additional per- sonnel from Nashville to Atlanta. Louis Honig LOUIS HONIG, for many years western division manager of Er- win, Wasey & Co., San Francisco, died July 18 from a heart ailment. He was 64. Mr. Honig was wide- ly known in the advertising field in the West and entered the busi- ness in San Francisco many years ago. He had been ill but a week. He was a member of the Islam Temple of the Shrine, of the Fam- ily Club and of the Olympic Club. He is survived by his widow, Mrs. Haidee Honig; a son, Louis Honig, Jr., a daughter, Mrs. Jack Davis and a brother Alec Honig. JAMES EDMONDS, formerly a member of Compton Advertising's New York radio program division, has been appointed head of the agency's Chicago office, effective im- mediately. Page 46 • August I, 1938 BROADCASTING • Broadcast Advertising TRANSCRIBED script show. Secret Diary, with a merchandising plan for the dairy industry, has been sold for use in the Australasian market to Miehelson & Sternberg, New York ex- port agents, according to the produc- ers, Frederic W. Ziv Inc., Cincinnati agency. Secret Diary, carried in the United States for Armour & Co.*s Cloverbloom Butter, through Lord & Thomas ; French Bauer Dairy ; and the Dairymen's League of New York State (Dairylea Milk Products), will be placed on at least two Australian stations immediately. STANDARD RADIO reports six new subscribers to its transcription service: KRMD. Shreveport. La.; WSLI, Jackson. Miss. ; KGNO. Dodge City. Kan.; WALR. Zanesville. O. ; KGFW. Kearney, Neb.; "SVCOU, Lewiston, Me. UNITED RADIO PRODUCTIONS, new Hollywood radio production con- cern, has established offices at 6425 Hollywood Blvd., and will build new shows. Ben Summerhays. formerly head of the radio division of Econom- ic Research. New York, is president. Vice-presidents are Claude Sweeten. KFI-KECA, Los Angeles, musical director ; Elwood J. Robinson, head of Elwood J. Robinson Agency, Los An- geles, and Edgar Haley, formerly a San Francisco radio executive. Don Clark, well known in West Coast ra- dio, heads the production staff. A NEW juvenile program, Children's .}faga:ine of the Air, written and pro- duced by Paul Cruger, is being made available by Paul Cruger & Associ- ates. 5S00 Carlton Way, Hollywood, of which Fred C. Comer has been appointed sales manager. Recording is at Otto K. Oleson Studios. FRANK R. McDONNELL. formerly sales director of Advertisers' Record- ing Service. New York, was recently appointed president of the company. Mr. McDonnell, before joining ARS. several years ago, was with WHN. New York. WEST COAST FEATURES, Los Angeles production concern, has dis- continued business. ON OR. ABOUT .SEPTEMBER FIRST II mm WWL N EW ORLEAN S Tall Corn Contest IOWA'S famed State Fair this month will again be the occasion for the National Tall Coin Sweepstakes, con- ducted annually by WHO, Des Moines. The station is asking for entries of one stalk of corn from each par- ticipant, none to be under 12 feet 6 inches tall and all to be delivered at the WHO Crystal Studio at the fair grounds Aug. 24 or 25. Chair- man of the board of judges is Herbert Plambeck, WHO farm editor, with first prize of $100, second $50, third $25, five prizes of $10 each and five of $5 each. In ad- dition, Col. B. J. Palmer, WHO president, is awarding a trophy this year to first prize winner. MPPA ISSUES LIST OF DISC LICENSEES A LIST of transcription companies "who are at present properly filing license applications" to record mu- sical works copyrighted by mem- bers of the Music Publishers' Pro- tective Association, has been sent to advertising agencies by Harry Fox, MPPA's general manager. In his accompanying letter, Mr. Fox warns agency executives that in dealing with other firms they should be "absolutely sure that proper licenses are acquired . . . as you and your clients would be the ones who primarily would feel the effects of any legal steps we may find it necessary to take to protect our rights." Listed companies include: A. & W. Sound Service, Columbus. O. Associated Cinema Studios, Hollywood. •Associated Music Publishers, Inc., New York City. Atlas Radio Corp., New York City. Atlas Radio Corp., Hollywood. Columbia Transcription Service, Chicago. Decca Records Inc., New York City. Jean V. Grombach Inc.. New York City. *C. P. MacGregor, Hollywood. Mertens & Price Inc., Los Angeles. Mid-West Recordings Inc., Minneapolis, Minn. •National Broadcasting Co., New York City. •National Broadcasting Co., Chicago. RCA Mfg. Co., Camden, N. J. RCA Mfg. Co.. Chicago. RCA Mfg. Co.. Hollywood. RCA Mfg. Co., New York Citv (Frank B. Walker). Radio & Film Methods Corp., New York City. Radio Features Inc.. Hollywood. Radio Producers of Hollywood, Holly- wood. Radio Recorders Inc., Hollywood. Radio Transcription Co. of America Ltd., Hollywood. Radio Transcription Co. of America, Ltd.. Chicago. Recordings Inc.. Hollywood. •Standard Radio Inc., Hollywood. The Starr Co.. (Gennett Record Di- vision), Richmond, Ind. Transamerican Broadcasting & Television Corp., New York City. WOR Electrical Transcription & Record- ing Service, New York City. •World Broadcasting System Inc., Holly- wood, (Patrick M. Campbell) •World Broadcasting System Inc., Chi- cago. •World Broadcasting System Inc., New York City. * Indicates sustaining library service. Sedley Brown SEDLEY BROWN, 50, president of Brown-Miles Inc., New York ra- dio production firm, and at one time with the old Erickson Co. agency, died July 25 in his apart- ment. The circumstances of his death caused an autopsy to be or- dered. His associate, Mrs. A 1 1 i e Lowe Miles, said he was in fine health and spirits, and it was be- lieved an overdose of sleeping po- tion caused his death. His full name was George Crossman Sedley- Brown and he came from a famous theatrical family. He was heard on the radio frequently and at one time was on the stage. He was credited with first bringing Will Rogers and Charlie Chaplin to the radio for commercial programs. He is survived by his wife and daugh- ter. John Chester Warner JOHN CHESTER WARNER, vice-president of RCA Radiotron Co. and general manager of its plant at Harrison, N. J., died July 21 as a result of injuries suffered when his automobile crashed into a tree early that morning as he was driving to Camden. He was 41 years old, and is survived by his wife and two young children. Mr. Warner was a native of Free- port, 111., and took degrees from Washington College, University of Kansas and Union College. He was with the Army Signal Corps dur- ing the war, after which he joined the Bureau of Standards in Wash- ington as a physicist. Later he joined General Electric Co. to do research work on vacuum tubes. In 1931 he went with RCA at its Harrison plant. Ralph Edward Jones RALPH EDWARD JONES, 45, commercial manager and announc- er of KGNF, North Platte, Neb., was instantly killed when his car overturned near North Platte July 11. A native of Iowa, Mr. Jones in 1927 was rated as one of the coun- try's 12 best organists. He went to North Platte in 1930 as organist for the Paramount Theatre, and in 1934 joined KGNF as commer- cial manager, announcer and staff musician. As Kay Worthington Snoop on a local news period, he built a large following. He is sur- vived by his wife and two sons. DR. PAUL RADER. 58, former Chi- cago evangelist, who gained wide fame broadcasting over a Midwest network sponsored by his church, died in Hol- lywood July 19 after a long illness. IN TOLEDO North western Ohio and Southern Michigan W S P D Rates First in Audience Acceptance First in Radio Showmanship An N. B. C. Outlet - 5000 Watts Day 1000 Watts Night John Blair & Co. - National Representatives ^^JJQ( ALONE!) fytrt. IOWA PLUS / DES MOINES . ". . . 50,000 WATTS, CLEAR CHANNEL BROADCASTING • Broadcast Advertising August I, 1938 • Page 47 Value of 500 Kw. Tests Related by WLW Developing Work Is Described at Hearing (Continued From Page 13) priety of the issues numbered 2, 6 and 11 in the Commission's no- tice. These deal with rates charged by WLW to ascertain whether they were reasonable; whether a 500 kw. license had any bearing upon that provision of the law prescribing an equitable allocation of facilities, and whether the op- eration of WTLW with 500 kw. caused economic injury to stations within its primary service area. In addition, Mr. Patrick said WLW did not want to be under- stood as conceding the propriety •of any specific question concern- ing the program service being rendered by the station, except as such evidence "will have a bearing upon the issues properly set out." Upon Mr. Patrick's request, Gov. Case read into the record the Com- mission's decision on his motion of July 12 with regard to the hearing and the bill of particulars. There were four prayers in the motion, the first of which was granted and the remainder denied. That grant- ed asked for a definition of the primary service area of WLW7 and Gov. Case said the Commission ruled this area was defined as the territory within a radius of 200 miles of Mason, O., where the WLW transmitter is located. Early Conversations Toward 500 kw. Described WLW's first witness was Harold C Vance of the engineering prod- ucts division of RCA Mfg. Co., Camden, N. J. He explained that conferences with Crosley officials began in May of 1932 in connec- tion with the manufacture and purchase of a 500 kw. transmitter and that the construction, later decided upon, was definitely a pio- neering engineering undertaking. He declared there were no com- mercial designs of 500 kw. trans- mitters then available although a few companies had modulated up to 300,000 watts experimentally, these including General Electric Co. and Westinghouse. Many conferences were held over a long period in connection with the projected contract, Mr. Vance declared, adding that a large financial risk was involved, and every detail was gone into. The tentative design of the trans- mitter was completed late in 1932 and the installation commenced early in 1933, he said. The construction, Mr. Vance de- clared, was a "very worth-while and noteworthy step" in engineer- ing. He described the many inno- vations developed during the con- struction, including an "isolation" system which constituted a large factor in safety of life around transmitters. Installation was com- pleted early in 1934, he said, but other problems were encountered later due to the special nature of the equipment. Under cross-examination by Commission Counsel Porter, Mr. Vance declared that RCA, as he recalled it, approached the Crosley company about the 500 kw. instal- lation. The contract for the pur- chase, he said, was signed in De- cember of 1932 or January of 1933. He explained the contract involved purchase of a 500 kw. amplifier for the regular 50,000 watt WLW transmitter and a com- plete radio frequency unit. Asked whether the development of the 500 kw. transmitter was simply the application of known means rather than a new development. Mr. Vance said that generally it was of a pioneering nature. Mr. Vance disclosed that RCA has worked on another 500,000- watt transmitter which was sub- stantially the same as that in- stalled at WLW. While he did not say so in direct testimony, it is understood this transmitter was placed under construction ear- marked for WJZ, New York. P. J. Hennessey, NBC Washing- ton attorney who filed the appear- ances for WEAF, Red Network key station, and WMAQ, NBC- owned Chicago station, declared he saw no possibility of conflict for either of the stations and that, as far as he knew, the stations would not participate in the hearings. WLW Development Work Reviewed by Rockwell H. J. Rockwell, technical super- visor of broadcasting in charge of all of the Crosley broadcasting operations, was called as the sec- ond WLW technical witness. He explained that WLW has a staff of 63 engineers and operators and defined their various duties. A series of photographic exhibits of WLW was introduced, together with explanations. Mr. Rockwell explained in detail how WLW had devised and pat- ented new equipment as a result of the 500 kw. operation and how it is constantly engaged in new research and development work. A saving of about $10,500 per year, he said, is resulting from the de- velopment of a new type of tube for 500 kw. operation, and another $12,600 per year from new meth- ods of generator operation. The transmission line is being rede- signed for greater efficiency and will be $7,000 cheaper than the original installation, he declared. Moreover, changes are being made in the antenna system with a view- to improvement. The net effect of this testimony was to show that much apparatus had been developed by WLW and designed and installed since de- livery of the RCA transmitter. This information has been turned over to other companies to be pro- vided for general industry appli- cation, he declared. Only patented devices have not yet been made available because of inhibitions of Crosley patent lawyers, he said. Mr. Rockwell placed in the rec- ord detailed testimony dealing with operating costs of WLW as a 500 kw. station as compared to 50 kw. operation. This evidence was repetitious of testimony in- troduced in behalf of WLW during the so-called "superpower hear- ings" in June [BROADCASTING, June 15-July 1]. Plans also are being drawn for 12 new studios which would be lo- cated in a building planned for erection at the present WSAI transmitter site in downtown Cin- cinnati, Mr. Rockwell testified. Under examination by Mr. Por- ter, Mr. Rockwell explained that much of the apparatus installed for the 500 kw. WLW could be used also for the 50 kw. transmit- ter, if the station were forced to reduce its power but that the ap- paratus would be much more ex- pensive than necessary for a 50 kw. unit. Propagation Problems Explained by Leydorf Asked whether additional ex- perimentation is necessary for 500 kw. operation, Mr. Rockwell said there still remains the problem of reducing distortion, spurious emis- sions and other transmission prob- lems. While he agreed that the 500 kw. operation since 1934 has dem- onstrated that this amount of power can be transmitted suc- cessfully, he declared that maxi- mum efficiency has not been at- tained. Asked whether the addi- tional developments could not be accomplished by laboratory meth- ods with WLW operating at regu- lar power of 50 kw., Mr. Rockwell said he did not believe this was so, emphasizing that no labora- tory is equipped to carry on 500 kw. experiments. The constant re- modeling of WLW's present equip- ment to improve service, he de- clared, indicates the necessity for continued operation. G. F. Leydorf, Crosley's chief research engineer, testified in con- nection with allocation problems, interference standards, and other technical considerations in connec- tion with superpower operation. Man-made noise, he declared, con- stitutes an important interference factor. Resuming the stand July 19, Mr. Leydorf testified in connection with a series of exhibits showing signal strength and coverage of WLWT both as a 50 kw. and a 500 kw. outlet. Emphasizing that prop- agation conditions of today are far inferior to those of 1935. when the FCC made its clear-channel survey, in which WLW was select- ed as the first choice of rural listeners in 13 states, Mr. Leydorf declared that the present sunspot cycle curtails secondary service. In order to procure the ratio of service specified in the proposed FCC rules, which were the basis of hearings before the Commission in June, he said WLW would need 50 times as much power. That power even in excess of 500 kw. is necessary to provide ac- ceptable service as prescribed in the proposed FCC standards, was emphasized by Mr. Leydorf. If power of WLW were reduced to 50 kw., the engineer asserted, its signal strength would be inferior to that which would have existed in 1935 with only 5 kw. In other words, he said -that a 50 kw. sta- tion today gives about the same ratio of secondary service as a 5 kw. station in 1935. Under cross-examination by Mr. Porter and re-direct examination by Mr. Patrick, Mr. Leydorf brought out that only Dayton and Columbus are in the primary non- WLW transmitter plant at Mason, O. The spray pond in the foreground pumps a million gallons daily. The 500,000-watt transmitter building is at left, with operator's dormitory in center, 830-foot radiator, in rear. Page 48 • August 1, 1938 BROADCASTING • Broadcast Advertising Decline in WL WNet Income Percentage Shown Under Operation With 500 Kw. fading service area of WLW in- sofar as acceptable service is con- cerned in the larger cities in its immediate area. With Mr. Shouse on the stand, the issue of WLW programs was brought into the open. Mr. Patrick had protested vigorously against introduction of testimony with re- spect to programs or to cross-ex- amination of Mr. Shouse on pro- gram structure, contending that this matter was not embraced in the FCC bill of particulars and holding also that he had specifi- cally excepted at the outset of the hearing to the propriety of such inquiries. At times the cross-fire became heated, with Chairman Case finally admitting cross - examination on programs per se by reserving a ruling on the admissibility of tran- scripts of WLW programs, made by the FCC at Mr. Porter's direc- tion. In assuming the stand, Mr. Shouse placed in the record a series of exhibits dealing with WLW service. One exhibit was a summation of broadcasting ac- tivity over the station from April, 1937", to April, 1938. This break- down showed that the station dur- ing that one-year period had broadcast an aggregate of 12.095 commercial programs, totaling 3,676.5 hours, or 51.2% of its total hours. During the same period it broadcast 9,724 sustaining pro- grams of 3,506.04 hours, or 48.8% of its total hours of operation. This table was broken down into various types of programs and their origin. In the listing of pro- gram origin, it was shown that 22.1 % of its commercial programs and 39.4f'f of its sustaining pro- grams originated in its studios. Remote productions constituted 1.47fJ-- of commercial programs and 15.6rc of sustaining; electrical transcriptions, 22.3 % of commer- cials and 2.33' r of sustainings; NBC Blue, 6.7% of commercials and 7.1% of sustainings; Mutual, 2.95rr of commercials and 7.995 of sustainings; NBC Red, 41.7rr of commercials and 25.9r> of sustain- ings; WLW Line, 2.86' r of com- mercials and 1.74% of sustainings. Other exhibits introduced and explained by Mr. Shouse included the broadcast schedule of WLW for the week of March 6, showing a program breakdown by program periods and whether they were sustaining or commercial; a rep- resentative list of special event features carried during the past year on WLW; a representative list of public service features car- ried regularly on WLW. and a list of outstanding network features carried during the past year. In his direct testimony Mr. Shouse explained that an examina- tion of the exhibits wTould reveal the diversity of features broadcast by WLW, both sustaining and com- mercial. Many public service fea- tures, such as the National Farm & Home Hour, Live Stock Reports, Weather Reports, Market Data, and similar programs have been cairied on immovable spots on the station without regard to commer- cial programs, he declared. He dis- cussed also WLW's pioneering un- dertaking with the School of the Air program, in which Ohio State University collaborated but which now is maintained exclusively by the station. He said that WLW planned to run its New York line to Washington for the fall term to pick up Government education- THE FINANCIAL history of WLW, the nation's only 500,000- watt station, covering a seven-year period ending in 1937, and includ- ing its operation as a 50,000 wat- ter, were shown in tabulations made public July 26. Introduced during the hearings before the FCC Superpower Com- mittee considering WLW's applica- tion for extension of its authority to operate with 500 kw. experi- mentally, the balance sheet showed the rather surprising fact that the station has earned a smaller per- centage of net income since it be- gan superpower operation than im- mediately before. For the year ended March 31, 1934 — a year before it began 500 kw. operation — WLW had a net in- come of $408,951, which was 34% of its net revenue for the year. For the following 12-month period, dur- ing 11 months of which it operated with 500 kw., it had a net income of $522,489, or 30.1%. The net in- come for the nine-month period ended Dec. 31, 1935 (WLW has changed its fiscal vear during that time) was $439,373, or 29.7%; for the vear ended Dec. 31, 1936, it was $706,589 or 28.5%, and for 1937, it was $702,954, or 26.4%. Program Expenditures The breakdowns of income and expenses also showed that WLW spends a considerable portion of its revenue on programs. While com- parable information for other sta- tions is not available, the volume nevertheless was believed to be substantially ahead of expenditures for this purpose by other stations. It was brought out that the station is an outlet for three networks — NBC-Red, NBC-Blue and MBS. Program expenditures in 1937. according to the breakdown, amounted to approximately $735,- 000. For the calendar year 1936, pro- gram expenditures were $802,000; for the nine months of the fiscal year 1935 (computed because of a change in fiscal year structure) it amounted to more than $500,000. For the fiscal year which ended in March, 1935, these expenditures were $524,000; and for the preced- ing 12 months, $388,000; for the al features direct for use in this program. The school program has been on the air 55 minutes daily except during the summer since 1929 and is a semi-official feature. Shoivs Relation of Station With Networks WLW maintains its own educa- tional director, Joseph Reis, as well as a staff of five to conduct its educational programs. Explaining WLW's relationship with NBC, Mr. Shouse said it is an optional station on both the Red and Blue Networks, and also has access to their sustaining programs. Commercial programs sold over WLW by NBC, he said, must meet advertising specifica- tions laid down by the station to ascertain that they are "agreeable to WLW". A similar arrangement exists with Mutual, he said. In addition to these network services, WLW until recently maintained its own program line to New York (WLW Line) which 1933 period $320,000; for the pre- ceding two years approximately $310,000 each, and for the 1930 fis- cal year, $270,000. WLW began operation with 500 kw. experimentally in April, 1934, it was pointed out in the testimony of E. J. Ellig, comptroller of the Crosley Radio Corp. Net income of the station for the year ended March 31, 1930 was 6.4%. It in- creased to 15.6% the following 12 months and to 22.1% in 1932. The figure dropped to 16.5% for the year ended March 31, 1933, but in- creased to an all-time high of 34% for the year ended March 31, 1934. For the year ended March 31, 1935, the first year of operation with 500 kw., the net income figure was 30.1%. Under cross-examination by Commission Counsel George B. Por- ter, after introduction of the in- come and expense statement for the series of years, Mr. Ellig explained that the Crosley Corp is engaged both in manufacturing and in broadcasting. H e said separate books are not maintained but ex- plained that the figures were based on nonincome factors for broad- casting and estimated on certain items of overhead. He estimated al- so that WSAI, regional sister-sta- tion of WLW, had a net income of between $30,000 and $40,000 last year. When Mr. Porter questioned the witness as to the reason for the large increase in net income as be- tween the 1933 and 1934 year, Mr. Ellig said he thought this was largely traceable to the fact that broadcasting "really began to de- velop" at that time and that the sale of day time commercials took a big spurt that year. The figures showed that in 1933 WLW had a net income of approximately $147,- 000, or 16.5% and that in 1934 it increased to $409,000, or 34%. To the question whether WLW paid the deficits of the Crosley Corp. in manufacturing over the years, Mr. Ellig asserted that the manufacturing company always made profits except in 1937, due to the Cincinnati flood and the burn- ing of the WLW manufacturing plant in which it suffered severe physical losses. The station was not affected, however, he said. probably will be reinstated in the fall, he said. Mr. Shouse explained the station also maintained several independ- ent wire facilities for remote ser- vice, having these in Columbus and Indianapolis, among other places. Remote lines to centers of activ- ity in Cincinnati and environs also are maintained. WLW employs 159 full-time and 31 part-time people in its pro- gramming and production depart- ments, Mr. Shouse asserted. Of these, 36 are production men, 16 writers, 13 announcers, 32 staff instrumental musicians, and 62 staff arrangers, copyists and oth- ers engaged in music production. He explained that the program fa- cilities of WLW are common both to that station and WSAI. He said he was now in the process of seg- regating these employes into sep- arate staffs and that he regards WSAI as a typical independent re- gional station operating in a major market which would emplov from 20 to 25 people full time. Manv of the best programs on WLW are sold commercially and the talent therefore is not available to WSAI, he pointed out. The fireworks developed in con- nection with Mr. Shouse's cross- examination. First, Mr. Porter asked how much of the time in the commercial programs over WLW were devoted to commercial announcements. Mr. Shouse said he believed it would be impossible to supply that specific information since such breakdowns, as far as he knew, were not made. He was also asked to indicate which pro- grams broadcast over WLW dur- ing a typical period are electrical transcriptions. It was when Mr. Porter sought to offer for the record two weighty volumes, which he described as containing the complete transcript of programs broadcast over WLW on April 20 and April 29, that the first colloquy between counsel de- veloped. Mr. Porter said these pro- grams had been recorded by the Commission's monitoring station at Grand Island, Neb. at his (Por- ter's) request. Mr. Shouse de- clared he had checked the tran- scripts only casually to ascertain that the programs coincided with WLW's schedule but that he was not familiar with their entire con- tent. Mr. Porter added he desired to make the documents available to the Commission as "random day" recordings. Mr. Patrick objected strenuously, declaring he did not question the accuracy of the transcripts but that he did question their mater- iality. Declaring there had been no issue on programs, he said the ef- fect would be to clutter the record. Moreover, he said he failed to see where a particular day's record- ings have any bearing on the en- tire program structure of a station. Relevancy of Questions On Programs Is Argued Mr. Patrick observed also that the proceedings before the Com- mission might result in a decision which would lead to litigation and that he felt it was unfair to the litigants to encumber the record. He insisted it would be unfair to single out one particular program through inclusion in the record of only certain parts of the program schedule. Mr. Porter finally offered the transcripts for "identification" without asking their admission af- ter Gov. Case had ruled that their introduction at this time was im- proper. When Mr. Porter asked whether Mr. Shouse might look over the transcripts during the hearing to ascertain whether they were prop- er, Mr. Patrick again objected, as- serting that Mr. Shouse's time was occupied with preparation for the hearings and that it was not reasonable to ask him to peruse the lengthy volume. Mr. Patrick also asked where in the official proceedings the matter of pro- grams was covered and Mr. Por- ter responded that he had offered the transcript only because Mr. Patrick himself had opened the subject of programs in offering the direct testimony by Mr. Shouse. Gov. Case then observed it ap- peared that testimony had been introduced with regard to general programs on WLW, and that for the purpose of clarifying further the type of programs carried by WLW and in connection with a BROADCASTING • Broadcast Advertising August 1. 1938 • Page 49 showing of public interest, he felt the cross-examination was proper. He made no exact ruling, however, asserting it would come after the relevance of the testimony could be decided. Another eraption developed when Mr. Porter, in pursuing his cross- examination, asked the witness about commercial programs over WLW sponsored by Procter & Gamble. Mr. Patrick again ob- jected, asserting that none of the direct testimony covered specific programs. Chairman Case ruled that questions both as to program content and the economic issues in- volved were admissible. At this point, Mr. Patrick noted his ob- jection. Mr. Shouse declared he could not * Are tj.Dur SOUND EFFECTS up to 9 i A complete, quality catalog of unsurpassed sound effect discs, flawlessly recorded from life and released on quiet, unbreakable Victrolac I pressings. Preferred by leading networks and stations throughout the world. Write for catalog. i 180 N. Michigan Avenue, CHICAGO j answer the particular question as to the Procter & Gamble programs carried on the station, since he did not have that data before him. Mr. Porter, however, enumerated a number of P & G programs, in- cluding such accounts as Chipso, Crisco, Drene, Ivory Soap Flakes. Oxydol, White Naphtha Soap etc. Mr. Shouse declared he knew WLW carried a number of programs, originated either over the networks or by transcription, but he could not specifically identify them. "Isn't it a fact that only one of these programs, namely Drene, is carried by WAVE, Louisville?" asked Mr. Porter. Mr. Patrick again objected, as- serting that the witness could not be expected to have that informa- tion. It was apparent that Mr. Porter was seeking to show that stations in the primary service area of WLW suffered "economic injury" as a result of its superpower op- eration. Farm Representatives Testify on WLW Service In opening the session July 20, the cross - examination of Mr. Shouse was interrupted for the testimony of three out-of-town witnesses — representatives of farm organizations in the Midwest. J. B. McLaughlin of Charleston, W. Va., State Commissioner of Ag- riculture, James R. Moore, of Col- umbus, director of public relations of the Ohio Farm Bureau Federa- tion and editor of its magazine, and Edmund C. Faust, Greenville, Ind., director of public relations of the Indiana Farm Bureau Federa- (Pa cation Enjoy Chicago's outstanding program of summer sports and entertainment while living in the midst of beautiful surroundings at Chicago's Finest Hotel. A. S. Kirkeby, Managing Director Jlacliitone Perfect Gun MAX UHLIG, CBS techni- cian, recenty developed the perfect "sound effects gun" — completely satisfactory to the police as well as the radio in- dustry. After ten years study, during which time most of his experimenting was done with the size of the powder charge, Mr. Uh- lig discovered that length of the barrel was the thing and popped up recently with a pistol sporting a one-inch long barrel that would pro- duce a genuine "crack" over the microphone. No police permit is needed. tion and editor and manager of the Hoosier Farmer, each testified in connection with WLW service. The gist of their testimony, after considerable bickering between WLW and Commission counsel re- garding admissibility, was that if WLW were reduced in power from 500 to 50 kw., which would mean a two-thirds diminution in its sec- ondary daytime signal, it would adversely affect service to the rural residents of these areas. Mr. McLaughlin testified that WLW is the most popular station in three-fourths of the area of West Virginia and that it was common practice in the State to rely upon the station for farm, weather, river, news and other re- ports. Asked about the effect of a re- duction in power from 500 to 50 kw., after considerable argument between WLW Counsel Patrick and Commission Counsel Poi'ter, Mr. McLaughlin said "it would not only handicap the small radio own- er but also deprive him of service which the station has been capable of rendering because the great ma- jority of sets in use in the State are smaller sets and would not pick up stations of less power." Mr. Moore similarly testified that rural listeners in Indiana de- pended largely upon WLW for farm, weather and other public service programs, including news. He said WLW is the only station in the State that is heard consis- tently and felt that if its power were reduced "listeners would suf- fer". He added that he was fa- miliar with WLW as a 50 kw. sta- tion and that it is received much (U.E) MICHIGAN AVENUE, CHICAGO THE MARK OF ACCURACY, SPEED AND INDEPENDENCE IN WORLD WIDE NEWS COVERAGE UNITED PRESS better now with 500 kw. than un- der the lower power. Replying to Mr. Porter, Mr. Moore declared his experience showed it was difficult to get com- plete rural coverage in Ohio over other stations and that for that reason his organization had used WLW for commercially sponsored programs daily for several years. For the same amount of money, he said, "we can do a better job of reaching the people of Ohio over WLW." He explained that his or- ganization sponsored daily pro- grams over WLW and had a full- time commentator, these programs running six times a week for 15 minutes at noon. His organization did not pay, however, for its par- ticipations in the Farm & Home Hour and certain other programs broadcast over WLW. After explaining he travelled ex- tensively over the State and relied upon WLW, Mr. Faust said the station is highly regarded by rural residents of Indiana. Asked about the consequences of a reduction in power to 50 kw., he declared "any reduction in power would be detri- mental to the rural listening audi- ence in Indiana." He attributed WLW's rural popularity in Indiana to its tremendous power, saying the station was used by his or- ganization for rural coverage as distinguished from urban cover- age. Announcement Policy Outlined by Mr. Shouse Upon completion of this testi- mony, Mr. Shouse resumed the stand for cross-examination by Counsel Porter and was subjected to a barrage of questions dealing with individual programs over the station, including a prize contest for Camay, Kruschen Salts and children's programs, notably the Dick Tracy-Quaker Oats schedule. Mr. Porter made reference to "blood and thunder, shooting and arresting" types of programs, ir5 alluding to the Dick Tracy sched- ule. At the outset and several times during the examination, Mr. Pat- rick made clear that all questions on specific programs carried over WLW were objected to under his blanket objection made at the opening of the hearing, and that this type of testimony was being admitted to the record under his general as well as specific objec- tions. Evidently seeking to show that WLW is almost "sold out", Mr. Porter asked Mr. Shouse whether it was not a practice of the sta- tion to transcribe off-the-line cer- tain commercial programs and broadcast them later. Mr. Shouse replied that this was done only un- der exceptional circumstances. Off- hand, he recalled, this had been done in two cases in recent months because of the network switchover from standard to daylight time. He estimated that at present WLW has available on an average of 45 minutes open time between 5 and 9:30 p. m. Mr. Porter asked about the type of station breaks used over WLW and the frequency of mention of Crosley or the Crosley organiza- tion. Mr. Shouse said that an- nouncements varied considerably and that he did not believe that more than half of the station- break identifications included the Crosley name. He emphasized fur- ther that to the best of his know- ledge no direct announcements are Page 50 • August I, 1938 BROADCASTING • Broadcast Advertising made over the station at any time of specific Crosley products. Very few spot announcements are car- ried on the station because of the stringent policy regarding them. WLW does sell 15 to 25-word sta- tion break announcements, he de- clared, but never between two commercial programs. Consequent- ly, he said the number is definte- ly limited. The station does not so- licit spot announcements, he said. Mr. Porter turned to the tran- script of WLW commercial con- tinuities made by the Grand Is- land monitoring station. First he asked about the broadcast on April 29 of a Camay program which in- volved a prize contest of $2,500 per day for 30 days, with the first prize $1,000. The contest was based on the best reasons given in 25 additional words to the sentence beginning I believe Camay is best for my complexion because — " Asked by Mr. Porter whether he had checked this contest angle in detail to determine whether it was in accord with provisions of the Communications Act, Mr. Shouse said it was a chain program eman- ating from NBC-Red Network and that he assumed NBC, following customary practice, looked into it. had it checked by its attorneys and cleared it through the postal au- thorities. He said he felt NBC would not feed a program which was not "perfectly proper." "Then in other words, you de- pended entirely on NBC?" Mr. Porter asked. Mr. Shouse said this was not entirely so. He relied also, he said, on the integrity of Procter & Gam- ble, the sponsor, because he had had many business contacts with that organization and knew it to be entirely reputable. Transcription Programs Carefully Checked Mr. Porter asked if WLW had made an investigation to ascer- tain whether the prize contest fea- ture of a program broadcast over 45 stations, such as the Camay program, was proper and whether such awards could be made and properly checked in so short a per- iod. Mr. Shouse again declared he relied, on the integrity of NBC and Procter & Gamble. Mr.- Porter next took up the Crisco program, also a Procter & Gamble account and also fed to W L W through NBC - Red. Mr. Shouse explained that the same circumstances were true about it but he emphasized that in the event a program is transmitted via tran- scription it is thoroughly checked and investigated by WLW. Kruschen Salts came next, and Mr. Porter asked if it was the pol- icy of WLW to carry remedies of this character. Mr. Shouse declared that the station checks very close- ly the continuity on all proprietary programs and exercises consider- able caution. Such matters, he said, also are checked in connection with Federal Trade Commission rul- ings. He said, responding to Mr. Porter, that he had not checked the curative effects of the salts but that the copy had been examined to ascertain whether it met cer- tain principles and standards and coincided with rulings laid down by the FTC. Quaker Oats and Chicago Bedding Cited After Mr. Porter had raised the question of the Dick Tracy pro- gram, Mr. Shouse said that while he did not listen to the program, he understood that it has been changed radically since Quaker Oats began its sponsorship. Mr. Porter pressed him as to whether he regarded it as "suitable as a children's progra m" and Mr. Shouse again stated he under- stood the quality had been "im- proved tremendously". Next introduced in the record, and again over the objection of Mr. Patrick, was the continuity of a program sponsored by the Chi- cago Bedding Co. Asked whether the advertising claims made in the programs had been checked, Mr. Shouse explained that he was out of town at the time the program went on the air but that it had been checked before the FCC had received a complaint on it. The complaint came from the Nation- al Association of Bedding Manu- facturers, it was explained. Maps showing mail count break- downs by counties of WLW fan mail in connection with specific programs next were introduced by Mr. Porter. Mr. Shouse explained these maps did not purport to be the coverage type of survey. Questioning Mr. Shouse about Go ahead, Butch . . . I'm gonna stay and listen to CKAC. CKAC, Montreal (Canada's Busiest Station) transcriptions on WLW, Mr. Por- ter asked if it were not a fact that from 20 to 24 hours of an aggregate weekly operation total- ing some 140 hours were tran- scribed programs. Responding in the affirmative, Mr. Shouse ex- plained that practically all of this time was commercial and that WLW used little or no transcrip- tion for sustaining programs be- cause it had adequate live talent available. He explained further under questioning by Mr. Pat- rick that transcription programs have greatly improved in quality in recent years and that the 20- odd hours did not represent an improper balance. Many tran- scribed programs, because of ex- cellent talent and fine quality, are attractive to regional spot adver- tisers, he declared. Mr. Porter pursued his question- ing of the WLW executive with regard to specific programs. He mentioned the Voice of Experience under Lydia Pinkham sponsorship, but Mr. Shouse explained that the program had changed and now PERFORMANCE OF YOUR WHN DISCOVERS THE STARS YOU DISCOVER THE CUSTOMERS Ex-Congressman GEORGE COMBS Jr. * * "Editorial Slant on * the News" * 7:30-7:45 P.M. Daily In response to only two George Combs broadcasts in which he offered to give i listeners maps of the world which would better enable them to follow the trend . of current events, more than 5000 responses were received at WHN! ... . That's real audience reac- * "k tion — the sort of reaction your product needs! The Station of the Stars 1540 BROADWAY N.V. C. . - Affiliated with Metro-Goidwyn- Mayer Studios and Loew's Theatres RECENT IDECO VERTICAL RADIATOR INSTALLATIONS K OA — Denver KPLC — Abilene. Tex. KOL— Seattle. Wash. KRNT — Des Moines KRLH— Midland. Tex. KECA — Los Angeles KFWB— Los Angeles KEHE — Los Angeles KSTP — St. Paul, Minn. KRBC — Paris. Tex. KOMA — Oklahoma City WMT— Cedar Rapids, la. WPAR — Parkersburg. W. Va. WMMN — Monongah, W. Va. WFBM — Indianapolis WGPC— Albany, Ga. WSYR — Syracuse. N.Y. WBLY— Lima, Ohio WNOX— Knoxville, Tenn. WMAQ— Chicago WCPO — Cincinnati WDZ— Tuscola, III. WPTF— Raleigh, N. C. WH 10— Dayton, Ohio WLBL — Auburndale, Wis. WCAT— Rapid City, S. D. WGL— Fort Wayne. Ind. WPDH— Richmond, Ind. W FLA— Clearwater, Fla. WG H — Newport News, Va. THE INTERNATIONAL DERRICK 6- EQUIPMENT CO. DIVISION OF INTERNATIONAL - STACEY CORP. COLUMBUS, OHIO BROADCASTING • Broadcast Advertising August 1, 1938 • Page 51 Control Panel Developed by WLW Engineers NEW CONTROL panels like the above, made by WLW engineers from their^own designs, will be installed in 12 new control studios, according to testimony at the 500 kw. renewal hearings. was a Hollywood commentary. He also enumerated a number of other spot transcribed programs carried over the station which were iden- tified by the witness. Radio Methods of P. & G. Are Reviewed Mr. Porter asked whether WLW or an advertising agency would be responsible for placement of a spot program on other stations in the WLW area, which advised listen- ers to tune to WLW for future programs by the same sponsor. Mr. Porter did not disclose either the station or the account in- volved. The witness said he was certain the agency rather than WLW made the request in the particular case. After Mr. Shouse had enume- rated various products manufac- tured by Crosley, including Xer- vac, a hair restorer device, Mr. Shouse said that as far as he was aware, none of these products have been advertised over the station in recent months. In his own ex- perience, which dates back to Nov. 1, 1937, when he assumed the sta- tion's general management, he said he did not recall any such men- tions. Under re-direct examination by Mr. Patrick, Mr. Shouse explained that the present practice of the Crosley Company is to check most carefully all spot program con- tinuities. In the case of proprie- tary advertising, he said, the Crosley Company checks not only with its own attorneys in Cincin- nati but also with the Proprietary Association, of which it is a mem- ber. Alluding again to transcription programs, Mr. Shouse said the bulk of such programs carried over WLW are broadcast during the daytime and very few programs other than live talent are put on at night. He said spot advertising by transcription has been increas- ing appreciably and that he ex- pected it would continue to devel- op during the next few years. He declared there was no doubt in his mind that the transcription type of programs had improved and that only favorable reaction is received from transcribed programs. In former years, he said, transcrip- tions were practically never used over WLW while now more and more of them are being employed generally. P.&G. Studied and Developed Own Radio Plan Procter & Gamble and its status as a radio advertiser came in for a lengthy dissertation by Mr. Shouse. who explained that he ser- viced the account while he was on the national sales staff of CBS and over a period of six or eight years. He pointed out that Procter & Gamble today is the largest radio advertiser in the country, usine: network programs on both NBC and CBS as well as supplementary spot- programs generally through- out the country. It is also one of the largest advertisers in maga- zines and periodicals, he declared. When P & G first began using radio it found the medium not par- ticularly effective. Then, he ex- plained, it began to devise its own method of checking program re- sults and after several forays with big-name talent on networks, it de- cided to forego such talent and ad- vertising consistently for short periods over networks and by the transcription method. It has devel- oped a basic plan for use of radio involving a "cost per impression" method, he asserted. Responding to further questions by Commissioner Craven and Mr. Porter, Mr. Shouse explained in de- tail the manner in which national spot programs are placed and test- ed. He went into the factors in- volved in placement of spot busi- ness as against networks by ad- vertisers who have only regional distribution or who desire to sup- plement and intensify their net- work coverage by use of tran- scription. Tells of Tests Made In Shifting Power Gerald Branch, WLW research engineer, testified in connection with surveys and reception tests he had made in connection writh WLW's operation in recent months. In an endeavor to determine the listening audience reaction to pow- er changes of WLW, he said, a series of tests were made during regular early morning program schedules last August and Sep- tember. In these tests WLW was shifted back and forth from 50 to 500 kw. several times, and listen- ers were asked to report whether they noticed any change in recep- tion. The first tests, conducted for 15 minute periods from 12 mid- night until 12:15 (EST) brought 1,421 responses from 43 States, from all Canadian provinces and from six foreign countries. Dur- ing the broadcasts the listeners were notified that the station first would operate at 500 kw. power and then at 50 kw. power alter- nately. They were notified also that their cooperation was desired and responses were requested. Summarizing the results of these tests, Mr. Branch said that a vast majority of the listeners reported a noticeable change in volume be- tween the two powers; that a ma- jority of the listeners noted a change in the noise level, both man- made and natural, between the two powers; that a majority noted a change in clearness and quality be- tween the two powers; that a majority of the few reporting on fading received the impression that fading became more preva- lent on the lower power; that the latest type receiver available is the most popular type being used by the listener, having five and six tubes. A second series of tests cover- ing this very same subject was conducted April 1, 2 and 3 of this year, Mr. Branch testified, but in these tests the listeners were not advised when the higher power was being used. Powers were shift- ed back and forth without notice. The powers were designated as A and B or 1 and 2, rather than ^00 and 50. It was significant, Mr. Branch testified, that the results of the two studies were "remarka- bly similar." In the first series, 1.421 quali- fied responses were received, whereas in the second such re- sponses were received from 1.387 listeners. In the first series, 94% of the listeners reported better vol- ume from 500 kw. than 50 kw., while in the second the percent- age was 91.3%. In the first su'-vey 87% of the listeners reported in- creased clearness and quality with the higher power as against 87.1% in the second survev. In summarizing the results pro- cured from the combined survevs. Mr. Branch said that, on the basis of the tests, the following points were established: 1. Over 91% of the listeners noted an increase in volume on 500 kw. Listeners' preference — 500 kw. 2. Over 92% of the listeners note a decrease in static, noise and interference on 500 kw. Listeners' preference — 500 kw. 3. Over 87% of the listeners note an increase in clearness and quality on 500 kilowatts. Listen- ers, preference — 500 kw. 4. Over 87% of the few report- ing on fading received the impres- sion that fading was less preval- ent on 500 kw. Listeners' prefer- ence— 500 kw. 5. The psychological effect of disclosing to the listener the amount of power being used, as in the August 1937 tests, is quite un- important and causes little, if any, change in the results, as evidenced by the recent tests in which the listeners readily detected and pre- ferred the higher power, even though the power was not dis- closed. 6. The latest receiver available is the most popular type being used by the listener. 7. Five and six-tube receivers are by far the most popular type in use today. Selective Fading of Signals Is Examined In several instances in connec- tion with fading, a small portion of the replies indicated there was less fading with 50 kw. than 500 kw. Mr. Branch attributed this to the possibility that when the trans- mitter was operating with 500 kw. the selective fading might have been severe whereas it might have corrected itself on the 50 kw. oper- ation. To illustrate the effects of se- lective fading, Mr. Branch next performed a series of recordings made at Akron, O., June 27-30, of WLW-received programs under varying conditions. He explained that Akron, under the 1935 sur- vey of the FCC, when propaga- tion conditions were considered good, was in the center of WLW's worst fading area. While it is still in that fading area, he said, it is not in the worst area at this time. Being 1 ftn the "inner edge" of the selective' fading zone. Both receivers with automatic volume control and without it were used in these tests for the comparison. The first record performed was on a set not hav- ing automatic volume control. It comprised a Bing Crosby vocal. After performing the record on a portable phonograph unit, Mr. Branch explained this reception was regarded as satisfactory. But | the next record, also made on a set without automatic volume con- trol, disclosed very bad fading and constituted far from consistent re- ception, he reported. Subsequent • records also were designed to show j the degree of distortion of voice and music resulting from this se- lective fading. Mr. Branch ex- plained under cross-examination that an automatic volume con- trol, in its effort to raise the sig- nal level, also amplifies other noises and interferences which may . exist on the carrier, pointing out ; that reception in the selective fad- ing area is poor with or without the automatic volume control de- vice. Mr. Porter asked whether the conditions prevailing in June would not differ from those in other sea- sons, with the result that atmos- pheric noises might be lower and the distortion less. Mr. Branch re- plied that in the Akron tests the automatic volume control in no sense compensated for the noise level and that he felt there would be no appreciable change in the degree of fading or interference ir- respective of season. Asked by Mr. Porter whether selective fading oc- curs only a small percentage of the time, Mr. Branch declared that Page 52 • August I, 1938 BROADCASTING ' Broadcast Advertising ! -.his depended upon the location of :he fading zone and other factors. Mr. Porter questioned Mr. Branch extensively regarding- the functioning of automatic volume control sets and of technical cov- erage matters. Mr. Patrick object- ed to this type of cross-examina- tion on the ground that the wit- ness had not testified as to cover- age factors per se but only about surveys he had made. Mr. Patrick said he would later place on the stand a witness thoroughly famil- iar with these other matters. Be- fore the cross-examination ended, however, Mr. Porter had elicited from Mr. Branch the statement that ordinary power volume is not a factor in determining fading areas. He said the primary service area of WLW largely lay within Ohio, Indiana and Kentucky. When he was asked whether a sat- isfactory signal is received in that area by a 50 kw. station, Mr. Branch replied that this depended upon a number of other factors. After completion of Mr. Branch's cross-examination, Mr. Patrick and Ralph L. Walker, FCC attorney assisting Mr. Porter, stipulated into the record of the WLW renewal case portions of the testimony ad- duced by WLW and the Commis- sion in the June 6 hearings on proposed new rules and regula- tions. Largely, the data stipulated covered the testimony of a half- dozen witnesses appearing for WLW. E. J. Ellig, comptroller of the Crosley company, placed in the record a financial statement show- ing income and expenses of WLW from April 1, 1929 until Dec. 31, 1937, together with the annual re- port for the calendar year 1937 of the Crosley Radio Corp. cover- ing all of its activities. [See sepa- rate article dealing with Mr. El- lig's testimony]. Ley dor f Tells of Coverage Conditions To conclude WLW's technical case, Mr. Leydorf went into a de- tailed discussion of technical terms dealing with radio interference, coverage and the like. These were discussed under examination by Mr. Patrick preparatory to his dis- closure of the proposed new circu- lar antenna array which would cost an estimated $100,000 and which would permit WLW to con- i trol its primary and secondary cov- , erage in a manner never before projected (see separate article in this issue). Bef ore covering the antenna plan, Mr. Leydorf described the ef- fects of cross-modulation, blanket- ing and other interferences and steps which had been taken under his direction at WLW to remedy such conditions. He dwelt particu- , larly upon the CFRB-WLW problem which was solved when WLW in- stalled a directional array to cur- tail its signal at night toward Tor- onto, defining this as the first phase of the development of the new antenna plan. There was also a possible interference problem with W'OR when WLW began operation with 500 kw. in April, 1934, he said, but this also was dissipated. These two instances, he said, were the only problems which developed in connection with 500 kw. opera- tion from the technical standpoint. Upon completion of Mr. Ley- dorf's testimony with respect to the proposed antenna array, Com- missioner Craven again sought to P & G'S METHODS Foreign Language Programs -Have Many Tieups- PROCTER & GAMBLE'S one-year renewal of its daily quarter-hour Italian program for Ivory Soap on WOV, New York, WPEN, Phila- delphia, and WCOP, Boston, dem- onstrates good sales results. Less than a year ago, after care- ful study and survey by its agency, Compton Adv. Inc.; New York, P & G started these broadcasts and pro- vided for dealers' display adver- tising, including posters printed in Italian announcing the programs over WOV. P & G representatives then visited Italian homes in the WOV area, particularly in Great- er New York, to present coupons redeemable at stores handling the products, in a two-for-the-price-of- one Ivory Soap offer. The coupon was attached to a circular printed in both Italian and English. Housewives rushed to cash in the coupons. After a checkup by its sales staff calling on Italian retailers, P & G made its own survey of the progress of its Italian campaign. Investigators found that radio, coupled with a well-planned and thorough merchandising tieup, had within one year made P & G brands a household word in the Italo- American market. clarify testimony i n connection with the function of the automatic volume control on receiving sets. He also advanced the view that there appeared to be some confu- sion as to the type of service be- ing rendered by clear-channel sta- tions. Mr. Leydorf i-epeated pre- vious testimony that under present propagation conditions, presuma- bly at their worst because of the sun spot cycle and other phenom- ena, clear-channel stations having power of 50 kw. afford very little in the way of secondary coverage. He said tests had been made by the WLW technical organization on this coverage. Ring Revieics History Of WLW Experiments WLW Counsel Patrick called as his next witness Andrew D. Ring, assistant chief engineer of the FCC for broadcasting and senior engi- neer of the old Radio Commission at the time WLW was first grant- ed its experimental license to op- erate with 500 kw. He was asked to trace the license history of WLW. If you are thinking about JEWISH ADVERTISING Think of • WLTH • NEW YORK Jewish. Market Information Merchandising Service Mr. Ring brought out that the Crosley company first filed for au- thority to operate with power of from 100 to 500 kw. during early morning hours in 1932 for experi- mental station W8XO. It was not until December, 1933, that the sta- tion began operation with power greater than 50 kw. for brief peri- ods. On April 17, 1934 it received special authority to operate with 500 kw. experimentally, he pointed out, using its regular call letters WLW instead of W8XO but it did not begin actual full-time operation until May 7, 1934. In June, 1935, because of the CFRB interference situation, the station went back to 50 kw. operation until it completed installation of the directional an- tenna, after , which it went back to 500 kw. under its experimental li- cense and it has operated with that power since. Mr. Ring brought out also that WLW had pending in January, 1935, an application for authority to use 500 kw. power regularly and that a hearing had been set on it for the following September. He then related that at a conference at the FCC participated in by Mr. Patrick as WLW counsel, Dr. C. B. Jolliffe, then chief engineer, and himself, it was agreed by all con- cerned that the hearing should not be held on that date, since the FCC had not completely analyzed tech- nical studies it had made of clear- channel station coverage and it, de- sired to put this data in the record of such a hearing. As a conse- quence, WLW asked for a post- ponement which was granted. Mr. Ring, under examination by Mr. Patrick, pointed out that while both General Electric and Westing- house had experimented with power mess \s WHERE BUSINESS IS GOOD docs not necessarily mean that every me- dium will bring the desired results in the Favored Region. Get the coverage you pay for! Get the merchandis- ing service you ex- pect. WBIG, in Greens- boro, has a loyal audi- ence and also a loyal advertising clientele. Both of these bless- ings are due to one cause — the high standards set and jealously maintained by WBIG. The popu- lar preferences thus created have kept some of the station's advertisers on its air continuously for more than five years. SUCCESS IS A HARD HABIT TO BREAK! Edney Ridge, Director Geo. P. Hollingbery, Inc. Natl. Reps. IN teNSBOROlC. HOW TO EAT YOUR CAKE AND HAVE IT TOO! * "Advertising Dollars" sowed in the rich Wichita Market via radio station KFH makes for a rich crop of new and profitable busi- ness— your money back! Plus! KF H WICHITA * KANSAS L Ha6lc Supplementary , CBS A/ational Representative*, Edward Retry & Co., Inc. BROADCASTING • Broadcast Advertising August I, 1938 • Page 53 -ft IP5 m AJK COWDJTIOMD Or, ;moom; 0 MOHEEK HOM Jritsataa rJeaJUiiiui £iiaap and i"< Public liaaeiidbly siooma 4& ko Made Deiii/iitfuJly Coin- dabk By 'i'lie Qttiai: fio'ti Ol :mh, Washed Jiif Hs/ally VeniSl&ted iist&ottiua tea Qn Every i'loo.?, If d siifigie Jiufuiia irojn ?>>4 Double slooma horn $0 321 i'illii A/ new -fomt omvei of greater than 50 kw., prior to WLW's operation, they did not develop equipment for superpower operation. This line of questioning drew objections from Mr. Porter but was admitted on the ground that it had a bearing upon super- power development. Shouse Tells How WLW Pioneered in Power When the hearings resumed July 26 after a recess from July 22, Mr. Shouse resumed the stand, only to be caught in a cross-fire of objec- tions between FCC Counsel Porter and WLW Counsel Patrick regard- ing admissibility of certain lines of testimony. Mr. Patrick reiter- ated objections to any testimony dealing with specific programs broadcast over WLW but Chair- man Case, after consulting his col- leagues, ruled against WLW and in favor of Mr. Porter. Mr. Pat- rick excepted to the chairman's rulings, and, for a spell, objected to every question Mr. Porter asked regarding particular programs un- til it was agreed that one objec- tion would stand for each men- tion of a particular program. In opening the second phase of his testimony as WLW's conclud- ing witness, Mr. Shouse began to read a prepared statement making deductions as to WLW policy on the basis of previous testimony. It was only after a series of objec- tions and rulings that he was per- mitted to continue his testimony, and then it was interrupted from time to time with other objections. Mr. Shouse said in substance that WLW not only had pioneered development of power but also of programs. He pointed out it began operation in April, 1921, as a 20- watt station and that it success- ively used 50, 500, 5,000 50,000 (in October of 1928) and finally 500,- 000 watts. He pointed out that on each successive power increase there were cries of "superpower". The power policy of WLW, said Mr. Shouse, always has been to use the maximum power to provide good service, with particular ref- erence to signal strength in the secondary area. He said it was his opinion that there was no question that the power increase had re- sulted in substantial benefits to lis- teners, especially in remote sec- tions. Regarding program policy, Mr. Shouse said the station had always sought to fit its programs to lis- tener demand, again emphasizing its secondary rather than primary DOWN IN Olathe, Kan., on July 15, the first policies to insure growing crops were issued by the Federal Crop Insurance Corp. M. L. Purvines (extreme right), Pan- handle, Tex., landowner, is shown receiving Policy No. 1 from Roy M. Green (left) , national manager of the Corporation. Neal Keehn, special events director of KMBC, Kansas City, which picked up the event for CBS, is at the micro- phone, talking to Vincent Meyer, wheat farmer of Olathe, who has just paid the premium on his pol- icy, No. 2, in wheat. coverage. WLW was one of the first stations to affiliate with NBC — in 1927, he said. Popularity of WLW, Mr. Shouse declared, is traceable not only to its power but to its programs. He stressed WLW's expenditures for programs — amounting to approxi- mately $800,000 annually during the last few years — as indicative of the type of service the station is rendering. Moreover, he said, it is expending that money for only a comparatively small amount of air time since it is an outlet for both NBC Red and Blue Networks and MBS. Listener Impression Vital to Sponsors The Crosley company is willing and ready to carry out any plans for technical developments speci- fied by the FCC in connection with 500 kw. operation, he said. He de- clared it had set aside the money for the antenna project outlined by Mr. Leydorf, earmarking it for use at such time as it is decided to proceed with actual construc- tion. Provisions also have been made for an increase in the staff of the station if required, he said. The term "superpower", was de- scribed as a misnomer by Mr. Shouse, who said it presents a "dis- torted picture". In 1924, he de- clared, power of 500 watts was re- ferred to as superpower. The same situation was true in connection with 5,000 and 50,000 watts, he said. As a matter of fact, he added, WLAW "The Voice of Northern New England" New England's ACTIVE Radio Station — in one of New England's BEST Markets • 32 Remote pick-ups in the past two weeks, covering Southern New Hamp- shire and Eastern Massachusetts. • N. B. C. Library. Thesaurus and Standard • Inter-City Broadcasting System. lOOO WATTS — 680 KILOCYCLES AT LAWRENCE, MASSACHUSETTS • The Friendliest City in the United States • the energy used by a 500,000 watt station is equal only to the 750 horsepower employed by one of the two motors used on a Douglas twin-motor plane. When Commissioner Craven asked whether an advertiser pur- chases signal intensity or power, Mr. Shouse said he buys "the im- pression" made upon the listener by a particular station and pro- gram. In other words, he said, he buys "the ability to create a de- mand or acceptance for the mer- chandise he has to sell." Discussing advertiser selection of media, Mr. Shouse pointed out that the advertiser always seeks to get the biggest return for the ad- vertising dollar spent. Totally aside from listener reaction, the adver- tiser also may be interested in the dealer, branch office, distributor and wholesaler for his product since by advertising over the air he can prevail upon them to "mer- chandise" the product. The adver- tiser realizes as much profit from a sale resulting from a merchan- dising display as he does from one produced by radio or any other ad- vertisement, he said. Auto Dealers Favor Local Coverage On the specific question of na- tional spot accounts, Mr. Shouse declared that WLW had never been able to land Chevrolet for a sus- tained schedule because of the dealer situation. Dealers prefer lo- cal outlets rather than blanket cov- erage, he asserted, declaring the same situation obtained in connec- tion with certain other national accounts. There are frequent instances of variations in station rates for sta- tions of the same power in identi- cal markets, Mr. Shouse said. He attributed this to network affilia- tion, general program structure and listener loyalty which springs from sustained meritorious opera- tion. Originally, he said, radio as an industry had no intelligent basis upon which to reckon its rates and they were largely guess- work. Mr. Porter asked the witness about WLW's arrangement with NBC, particularly in connection with rates. Mr. Shouse said NBC sells WLW to network accounts at the same rates charged by WLW for spot business placed direct. He declared the division of rate as be- tween the network and the station has not changed since 1932 inso- far as proportions are concerned, although there have been several rate increases since that time. He said also that NBC does not have a written contract with WLW, im- plying that its affiliation is an oral arrangement. Representation Setup Of Station Explained The same rate situation that obtains with NBC also exists in connection with MBS, Mr. Shouse said. He declared WLW was a part of the "Quality Group" before the advent of Mutual and contin- ued the same arrangement with the latter. Mr. Porter questioned the wit- ness on the statement that WLW was the first station to use 50 kw. He asked the witness whether he knew that such stations as WEAF, KDKA and WGY used that power in 1927, whereas WLW did not Page 54 • August 1, 1938 BROADCASTING • Broadcast Advertising begin such operation until 1928. Mr. Shouse explained his data had been supplied by the WLW Tech- nical Department and that he per- sonally had not been aware of these other operations. Replying to Mr. Porter, Mr. Shouse said there were a number of national spot accounts carried on other stations in the Cincinnati area which were not used on WLW and that his organization had "so- licited" them. Among them he men- tioned Ovaltine, California Fruit Growers and Coca Cola on WCKY and Fitzpatrick Bros., Kitchen Cleanser, Purity Bakeries, Ameri- can Tobacco and a cosmetic on WKRC. The question of WLW repre- sentation then was taken up by Mr. Porter. Mr. Shouse explained that Transamerican represents WLW exclusively on a national basis except in the 200-mile "home area" of WLW. When he joined the station last November, Mr. Shouse said, he found that both Transamerican and J. Ralph Cor- bett Co. repi-esented the station na- . tionally. Because of conflicts, a new arrangement was negotiated whereby Transamerican took over national representation, with Cor- bett restricting its operations to the home area of WLW. He said I he understood Corbett had closed e its eastern and central offices since that time. Crosley Not Financially Interested in Transamerican : i Denial of Crosley ownership of a. 20% interest in Transamerican was voiced by Mr. Shouse after the question had been raised by Commission counsel. He said he was quite sure there was no such ownership arrangement either in the Crosley corporation or in any Crosley official. He pointed out that John L. Clark, former general manager of WLW, is president of Transamerican, but said there was no ownership arrangement of any character. Mr. Porter observed he had been informed that Warner Bros, owned 80% of Transameri- can with 209»r enure* nly .... By usmfZtonest-to-goodness for covering *e *>» wice the Lou^ville market an^g ^ for results per <^U*Vc. Outlet- the proojl An fnt;ves National ^STX FREE & PETEK*> *^ PRODUCTION MANAGER TALENT THE TELEPHONE FILLS THE GAPS The broadcasting busi- ness is an intricate busi- ness. There is a flood of details that must be handled by many people and approved by many more. Quick, easy inter- communication is vital. The telephone is a nim- ble servant. You can talk to the man in the next office or to some one across the country or across the seas. You can talk with several people on the same connection by the use of Conference Service. The quick line to any person in any place phone line. Use it often. SALES DEPT. ADVERTISING AGEi BROADCASTING • Broadcast Advertising August 1, 1938 • Page 55 and 1930 respectively, whereas the continuity carried over WLW was dated this year. Power of FCC to Rule On Products Questioned When Mr. Porter introduced FTC documents involving Cystex as well as Kolor-bak, Mr. Patrick objected to their relevancy, declar- ing that all of the actions ante- dated the carrying of the programs by WLW. Moreover, he said there was nothing in the orders con- demning the products as such but that they simply related to cer- tain continuities broadcast in the past. He added he did not think the Commission could pass on whether the particular continuity involved followed FTC edicts. When Mr. Porter argued that it was a matter for the Commis- sion to determine whether the pro- grams were in the public interest, Mr. Patrick said that hundreds of products are involved in FTC pro- ceedings and that if the Porter contention were upheld, it might be possible to bar all of these pro- ducts from radio advertising. Mr. Porter said he felt the testimony was important in the light of the WLW contention of "super-serv- ice". The cross-fire became so heated that Chairman Case finally concluded that he would be forced to reserve ruling as to whether the testimony was admissible. Mr. Porter again offered for the record the exhibits covering transcripts of WLW programs made by the Grand Island moni- toring station at his request. Mr. Patrick said that at the time these were originally offered he had ob- jected to their materiality rather than their accuracy. He stated he had now had the opportunity to examine them and that he wished now to challenge both their accu- racy and materiality. In reciting his reasons, he said the transcript did not cover the entire broadcast days and did not show the entire programs. Moreover, he declared the transcripts were studded with "question marks, asterisks and blanks" indicating that many por- tions were unintelligible. Mr. Porter, however, contended that the querying of certain statements which were not clear bv the reporter was indicative of the fairness of the transcriptions. Thereupon, Mr. Patrick argued that if these records were intro- duced and held competent, he would also seek to bring out that the one- half millivolt signal 50% of the time of WLW does not constitute service as evidenced by the fact that the monitoring station at Grand Island could not pick up and transcribe the program serv- ice. He said too that in order to appraise the competence of the ex- hibits it would be necessary to as- certain how the transcripts were made, by whom, and the type of equipment employed. The matter of introduction of the exhibits again was left hanging fire. Says Sponsor Referred Continuities to the FTC On redirect examination by Mr. Patrick, Mr. S h o u s e said that Kolor-bak has been broadcast over a large number of stations for four or five years. Many important sta- tions have carried it. Moreover, he declared that United Remedies, placing the account, has been most FAMILY lives on 165,000 farms and has an annual income f 203,610,000 This large group of farmers, like the rest of the WOWO family, is prosper- ous. They spend liberally but carefully. They purchase the products advertised over WOWO. Especially important to an advertiser is their continuous buying power which is due to their many sources of income. In the state of In- diana, for example, the eleven leading products account for only 24% of the total farm income. WESTINGHOUSE RADIO STATIONS, Inc. FREE & PETERS National Representatives ♦Residents within the WOWO Primary Area These farmers depend daily upon WOWO to furnish them markets, news, educational features and entertainment. Ul o Ul 1 FORT WAYNE. • INDIANA 1 10,000 Watts; I 160 Kc. NBC Basic Blue Network INDIANA'S MOST POWERFUL RADIO STATION! meticulous in requesting stations J not to change continuity because the company has held it had ' checked the continuity with the I Trade Commission. He said that \ Kolor-bak has been off WLW since ] April because of expiration of the contract. Regarding Cystex, Mr. Shouse " said the program had been offered WLW by its representative at a time when he was in Washington preparing for the June 6 hearings on rules and regulations. The ac- count was accepted subject to can- cellation, he said, because of his 1 enforced absence. On his first trip back to Cincinnati, even though the client had agreed to make ma- terial changes in the continuity, he said he cancelled the program because he felt it did not accord with "good taste" standards. Ref- erence to internal bodily functions were objectionable, he said. The contract could have been a 52- week account, he said, but it ran only from the last week in May to the middle of June. Bedding Claims Valid, But Account W as Dropped Regarding the Chicago Bedding Co. account, Mr. Shouse said the copy contained a line to which ob- jection had been raised. This state- ment was that a mattress equal to the quality of the $39.50 product was offered at $17 on the direct sale basis. He said he had no rea- son to believe it untrue since a mark-up of 150% in furniture is not unusual. After broadcast of several of these programs, a fur- niture dealer contended some of the claims were too strong and as a result of conversations and inves- tigations, it was decided to dis- continue the program because it was not "important to us." He added he had gone over the situation very carefully and that he was reassured as to the validity of the claims but that in spite of this the account was cancelled. Again taking up questioning of Mr. Shouse, Mr. Porter asked whether the Kolor-bak continuity, a passage from which he had read into the record, constituted the type of continuity that accorded with WLW policy. After argument as to the propriety of the question, Mr. Shouse said that taking into account the time of the day, the type of the product involved and the policy of WLW on such ac- counts during this year, he felt copy of that character was accept- able to the station. Commissioner Craven asked whether any difficulty was experi- enced in getting advei'tisers to change continuity. Mr. Shouse said this varied from account to account and that there was no hard and fast yardstick. In connection with Tlggi Ready! YOU can have for the asking a new 32-page book showing the most startling survey in Chicago Radio History, field in- tensity surveys and data that prove these stations America's greatest publicity investment! WGESWCBD-WSBC Chicago Page 56 • August J, 1938 BROADCASTING • Broadcast Advertising MM Kolor-bak, he again recited that the advertiser claimed it checked 1 closely with the FTC and advised against any alterations in its copy, lest objectionable statements might be included inadvertently. With the completion of the WLW oase in chief, Mr. Porter opened the FCC case against WLW. His rirst witness was John A. Kenne- dv. operator of WCHS. Charleston, \VBLK. Clarksburg, and WPAR. Parkersburg, and publisher of the Clarksburg Exponent. Kennedy Testifies (hi Boake Carter Account The fur began to fly again in connection with admissibility of testimony by Mr. Kennedy, par- ticularly regarding cancellation re- cently of the General Foods-spon- sored Boake Carter series over WCHS by CBS and the subsequent "cancellation of the cancellation" which permitted the program to continue. Mr. Patrick contended that only the "ultimate fact" was material and that the fact that the program had been cancelled but that the cancellation never had been made effective was of no con- sequence. After protracted argu- ments pro and con. Gov. Case over- ruled Mr. Patrick's objections all down the line and Mr. Patrick not- ed his exceptions, again indicating- he intended to appeal if the Com- mission's decision in the final an- alysis is adverse. Mr. Kennedy said after the can- cellation he had checked with CBS and has ascertained that 12 sta- tions more or less in the WLW service area also had received can- cellation notices on the Boake Carter program because it was to be carried over WLW. The cancel- lation was to have become effective on May 27 last, he said, but before that date arrived CBS "cancelled the cancellation". He said he did not inquire as to the reason for the subsequent action. Answering questions by Mr. Porter, Mr. Kennedy said he had solicited the Procter & Gamble ac- count for more than two years and that the answer he procured was that WLW adequately covered his territory. Only recently, he said, a Procter & Gamble program was scheduled by CBS davtime over WCHS'. Explaining WCHS had joined the CBS network in February, 1937, Mr. Kennedy said in respond- ing to Porter questions that he had contacted both NBC and CBS and had been offered contracts ap- proximately similar from the reve- nue standpoint. He said had he made a personal survey of the availability of business and decided it would be too much of a "fight" against WLW because it would get all of the "big shows". Therefore, he said, he elected to take the CBS contract. KFRU COLUMBIA, MISSOURI A Kilowatt on 630 A Sales Message over KFRU Covers the Heart of Missouri Mr. Kennedy placed in the rec- ord a letter from J. D. McLaugh- lin, Commissioner of Agriculture of West Virginia under date of July 21, which in effect thanked the stations for their collaboration with his department in carrying agriculture programs. Among other things, Mr. McLaughlin stated in the letter that the service was of a character that could be rendered by stations outside West Virginia. Mr. Kennedy testified while this letter was dated July 21, it had not been solicited as a result of Mr. McLaughlin's former testi- mony in behalf of WLW at the hearing but had been requested several months ago as a testi- monial. He said that Mr. McLaugh- lin used the facilities of his three stations frequently, employing five minutes daily for market reports as well as two 15-minute programs weekly over the stations. Mr. Mc- Laughlin personally supervised the program, he said. Events in Red Top Incident Are Related Mr. Kennedy's second day on the stand resulted in perhaps the most heated cross - examination during the proceedings. Objections by Mr. Patrick to admissibility of certain types of testimony were overruled by Chairman Case but practically every objection raised by Mr. Por- ter was sustained. Continuing his examination of Mr. Kennedy, Mi'- Porter inquired about the account of the Red Top Brewing Co., a Cincinnati concern. He identified and introduced a series of letters exchanged by the Joseph Advertising Agencv 6f Cin- cinnati and WCHS. The corre- spondence dealt with placement of a one-time program on WCHS for Red Top, inviting listeners there- after to tune in WLW for the Red Top program. When the station said it could not accept the one- time program calling attention to a series to run on a "competitive station", the Joseph agency re- sponded: "I am sure you will not want to refuse to rebroadcast this program because by doing so you will prob- ably be closing the door to any further business we may have with WCHS." The agency letter, signed by Eli Cohan, added that the let- ter should not be misunderstood as "a threat in any way". After Mr. Patrick had contended this evidence showed no connec- tion with the WLW case, Chair- man Case permitted the question- ing to continue subject to a "mo- tion to strike in the event it was not connected up." The purport of Mr. Kennedy's testimony was that WLW is an active competitor in the advertising field served by his stations. He said his stations are operating at little or no profit and was not sure whether he was "above the line or below the line". Upon completion of this direct testimony, Mr. Patrick moved the Commission strike the entire Ken- nedy testimony from the record, declaring the witness by his own testimony said he had no knowl- edge of WLW operation as a 50 kw. station and consequently there was no evidence addressed to the matter of revenues received by his stations under 50 kw. WLW opera- tion as compared to 500 kw. Commissioner Case denied the general motion to strike and when Mr. Patrick made a specific motion that all testimony on the Red Top account be stricken because of pur- ported failure to connect it with WLW, he denied that objection also. Mr. Patrick took exceptions in both instances. Kennedy Tells of Purchase of Status Lengthy cross - examination of Mr. Kennedy was undertaken by WLW counsel with the testimony at times becoming rather acrimo- nious. After Mr. Patrick had ques- tioned him on acquisitions of \he three stations — two in 1936 and WPAR last year — he asked wheth- er it was not an "oversight" that he had not gone into the WLW competitive situation. Mr. Ken- nedy said he had not considered the WLW competition when he HObliyUIOOD'S SmBRTIM Only a few blocks or minutes from NBC and CBS and all film studios. Luxurious modem rooms, suites , and apartments with full hotel service. Hollywood headquarters for agency men, radio executives and radio stars. Rational Tariff PARADISE Idaho's richest and most populated area is served daytime NBC programs exclusively by KIDO. # The following is the para- graph from page 298 of the Commercial Survey of the Pacific Northwest published in 1932 by the Department of Commerce: "Boise's position as a distribut- ing center, like that of many other commercial cities of west- ern United States, is based largely upon the factor of dis- tance. Its strategic location at a point approximately midway between Salt Lake City, one of the major distribution centers of the intermountain territory, and Portland, Oregon, one of the principal wholesale centers of the Pacific Coast, gives the city a commanding position over a wide area, from both a retail and wholesale standpoint. By rail Boise is 405 miles from Salt Lake City and 491 miles from Portland." \\\y Up/,//, BOISE - IDAHO Affiliated NBC - RED and BLUE 2500 Watts D. - 1000 Walts N.-1 350 Kc. • National Representatives: JOHN BlAIR & CO. BROADCASTING • Broadcast Advertising August I, 1938 • Page 57 In T exas W. Lee O'Daniel Wins in First Primary! SATURDAY, July 23rd, in Texas, W. Lee O'Daniel, Fort Worth radio flour salesman, received more votes than his eleven politically seasoned opponents combined — and for the first time in Texas Political history, a first termer won in the first primary. W. Lee O'Daniel made a sensational Radio Campaign, with Radio Station WBAP, Fort Worth, doing all the booking and making all the pick-ups — a WBAP supervised campaign — O'Daniel started his radio activities over WBAP six years ago, and since that time has always used the station with occasional additional stations. AS THE "MASTER OF THE MIKE" PHILOSO- PHER SALESMAN, O'DANIEL SAID IN AN EXCLUSIVE FAMILY PARTY BROADCAST THROUGH WBAP ELECTION NIGHT— "I REAL- IZE THAT NONE OF THE THINGS WHICH I HAVE ACCOMPLISHED WOULD HAVE BEEN POSSIBLE WITHOUT THE USE OF THE FACIL- ITIES OF THAT GREAT RADIO STATION, WBAP" Star-Telegram Stations WBAP and KGKO Get things done in Texas Both have state-wide coverage O N JULY 11th, KGKO scooped the state 18 minutes when the President announced the appointment of Governor Alired to a Federal Judgeship. Last Sunday, Monday and Tuesday, KGKO scooped the State with a short wave mobile unit broadcast of the San Saba floods. The truck penetrated so far into the flood district it was marooned — but got the news. The short wave mobile units of WBAP and KGKO are al- ways on time, and in big Texas where things are happening, these units are feeding constantly hot special events programs to WBAP and KGKO. The Fort Worth Star-Telegram Stations Anion Carter — President Harold Hough — General Manager WBAP KGKO 800kc. — 50,000 Watts New York Edward Petry 8C Company 570 kc. — 5,000 Watts New York Office 630 Fifth Avenue. Columbus 5-3264 John I. Prosser, Manager WBBM Mariners EDDIE HOUSE, organist of WBBM, Chicago, and Charles Warriner, of the WBBM engineering staff, sailed in July via the Great Lakes and the Panama Ca- nal for the opening of the Golden Gate International Exposition. The 42-foot cabin cruiser is equipped with ra- dio transmitting and receiv- ing equipment. They plan to record special events fea- tures for WBBM during their cruise on the Unda Maris which was built by House and named for one of the stops on the pipe organ. made the purchases and that pos- sibly it was an oversight. He agreed that as far as he was aware conditions at WLW had not changed since he had acquired all three stations, since it has oper- ated with 500 kw. since 1934. But he added that conditions have changed in connection with pur- chase of spot time and that "the little fellows are left in the cold" while the advertisers and agencies select the "big fellows". When Mr. Patrick asked whether he expected the Commission to correct eco- nomic conditions in connection with the broadcasting business, Mr. Kennedy said he did not expect the Commission to heave him a "life- line" but that he had appeared to testify in response to a Commis- sion subpoena. He added he was trying to make sufficient money on his station operations to improve their status and do a public ser- vice job as well as realize a profit. Regarding his three stations, he said he had purchased WCHS in 1936 for $200,000, $100,000 of which was paid cash with $25,000 installments a year for four years. WPAR was purchased for approxi- mately $18,600, he said, while WBLK was acquired as a new sta- tion in 1936. Seeking to bear out his conten- tion that WLW had nothing what- ever to do with the Red Top situ- ation, Mr. Patrick carried Mr. Ken- nedy through a cross-examination on placement of advertising. Mr. Kennedy declared that as a gen- eral rule it is placed by the adver- tiser and the agency on the basis of market and distribution but that the "friendship factor" has been important in some cases. WWNC ASHEVILLE,N.C Full Time NBC Affiliate 1000 Watts MILLIONS of DOLLARS — are being spent by tourists in the Asheville area the nest two months. One of America's great summer markets, this . . . and WWNC offers you the sole blanket radio coverage ! Let's get your schedules going — immediately ! Regarding Red Top, he said he had written Mr. Crosley on it and. after further questions, declared Mr. Crosley had answered him dis- claiming any knowledge of the agency action. Mr. Patrick asked if he had in- formed Commission counsel prior to the hearing of the existence of this exchange of correspondence with Mr. Crosley, and another legal setto developed. After objections by Mr. Porter, Mr. Patrick said it was for the purpose of "testing the fairness of the witness and his freedom from bias." Chairman Case held the question was not proper but Mr. Patrick insisted that if the witness had not dis- closed the correspondence it would indicate bias. Mr. Kennedy said that prior to his testimony he had told the whole story of the Red Top account to many people and that he believed he had mentioned the existence of this correspondence to Mr. Porter. He said he had no bias whatever against Mr. Crosley and that his letter to Mr. Crosley and the lat- ter's reply were both "gentleman- ly". Furthermore, he said, while he did not hold WLW or Mr. Cros- ley responsible for the agency's action, he felt that WLW should not have continued to carry the program. Boake Carter Program Subject of Questioning He described the agency's action as one wherein it tried to "hold a gun of denial of business" at his stations because they would not carry a "one-shot program" which sought to "try to steal away" his audience. "I would definitely think that they were bad boys," he said after reciting this incident. Mr. Patrick asked why he had not given this character of testi- mony at the June 6 hearings on rules and regulations when the case against superpower stations was presented by National Asso- ciation of Regional Broadcast Sta- tions and the witness said he had not been asked to take the stand at that time, again pointing out he had been subpoenaed for this hearing by the FCC. When Mr. Patrick observed there were "strange coincidences" Gov. Case, plainly angered, observed his state- ment was in the nature of argu- ment and that the time for argu- ment had not arrived. Mr. Kennedy again stated he had talked with many people about the Red Top proposition because he felt so strongly that WLW should not have run the program when it caused so much unrest, particu- larly since a number of stations in the West Virginia area were affected by the Red Top account. Moreover, he said, the agency threat apparently had been carried out because the Red Top program was being carried on another West Virginia station and not on his own. The Boake Carter-General Foods program next came up for scru- tiny, and Mr. Kennedy agreed that the program was placed by Ben- ton & Bowles for General Foods. He was asked whether he knew about any further cancellation of the program beyond that origi- nally ordered through CBS but afterward rescinded. He said he had no other information but that he had not been at home for ten days and therefore might not be apprised of late developments. Mr. Patrick asked about the Page 58 • August 1, 1938 BROADCASTING • Broadcast Advertising E Develop Antenna to Steer Signal (Continued from Page 13) McLaughlin letter regarding agri- cultural programs carried over the Kennedy stations and whether there was any "coincidence" be- tween the fact that the letter was dated at the time the WLW hear- ing was underway. The witness became incensed, asserting he had no explanation to make but that apparently Mr. Patrick was infer- ring that he had done something which was an offense under the statutes and that he felt he was "pushing it just a little too far". Procter & Gamble programs and the manner in which they are placed became the next subject and Mr. Kennedy agreed that place- ment of spot business, as distin- guished from network business, is much more elastic. He insisted that WLW's operation with high power affected his ability to serve the public interest in West Vir- ginia. Data on Earnings Of Three Stations Sought Mr. Kennedy's testimony was brought to a close July 28 with further cross-examination by Mr. Patrick. Rigid questioning in con- nection with the fiscal operations of the three Kennedy stations led to a request by Mr. Patrick that Mr. Kennedy supply for the record his responses to the recent FCC ques- tionnaire on income and expenses of his stations. Mr. Kennedy said while he had nothing to hide, it was his under- standing that such information was furnished to the Commission on a confidential basis and that he would rather not have this data made public since it might be used to his disadvantage. Chairman Case finally ruled that the data were procured for the purpose only of arriving at general industry figures and that the Commission could not with propriety order their inclu- sion in the record. Mr. Patrick then cited figures on the operation of the three stations, submitted in connection with ap- plications for renewal of licenses as required by the rules. These showed the gross income, expendi- tures for talent, and expenditures for other purposes of the stations for the six-month period antedat- ing the renewal based on a month- ly average. Mr. Patrick questioned him in connection with his previous testi- mony that the stations as a group were not making large profits, but on the other hand might be losing money at this time. The witness explained he did not compile the figures himself and that the re- turns were handled by his auditor. The data were not introduced in the record as exhibits but simply used by Mr. Patrick for question- ing as to expenditures for talent and other purposes as well as gen- eral operations. The figures gener- ally showed, it was brought out, that since Mr. Kennedy assumed the ownership of the stations there have been substantial gains in gross income. Mr. Kennedy em- phasized, however, that the gains shown were only in gross. Asked whether the figures showed that the stations made "very little money" Mr. Kennedy declared the figures did not represent total net profit since such factors as depre- ciation and obsolescence were not included under the heading "all other expense". The differential be- tween expenses and gross income were not disclosed for the record. Mr. Leydorf predicted. The selec- tive fading area might be pushed out 200 miles or so, or it might be brought in very close to the an- tenna, depending upon the type of service contour desired. Moreover, he said, this area could be very closely limited in extent with a strong ground wave signal begin- ning from the outer edge. Responding to questions by WLW counsel Duke M. Patrick, Mr. Leydorf felt his proposed cir- cular array would place a substan- tial portion of the listeners now in the fast fading area of WLW, and receiving only intermittent service, in the good service area. The fast fading area might be put into a "no man's land" with the signal so controlled as to weave in and out of populous areas providing a maximum possible service. In summarizing anticipated re- sults, after having been plied with questions by Commissioner T. A. M. Craven (who was instrumental in installing the country's first di- rectional antenna), Mr. Leydorf said the proposed array can be used to control both the primary and secondary service areas. The system should improve the second- ary service area where more sig- nal is most needed and reduce it when it is not needed. It can limit the fast fading area in such a manner as to intensify the second- ary signal and generally steer the course of WLW's operation'so that it will provide maximum service in both its secondary and primary areas whatever propagation condi- tions exist, he added. He pointed out that if it were found that stations in a given area in the secondary coverage of WLW provided an abundance of pro- grams, engineering technique could be employed to minimize service in that area. Conversely, if it were found desirable to intensify ser- vice in another locality, not receiv- ing adequate service, that could be accomplished, he asserted. Under present conditions, Mr. Leydorf said, this system could not be used effectively by all classes of sta- tions. Discusses Competitive Situation in West Virginia Regarding station service in West Virginia, Mr. Kennedy brought out that there are seven stations in the state and that he owns or controls three of them. He agreed that WLW furinshes "the best signal of any outside station" in the general area of the State except for that portion close to Pittsburgh. Mr. Kennedy declared WLW was competitive with his Parkersburg and Charleston stations but not so much with Clarksburg. The com- petition ran both as to audience and business, he asserted. Asked whether he considered competition desirable, Mr. Kennedy said he thought it was. While he declared he did not like the "type of competition such as the Red Top incident" which came from WLW, he said in response to a hypothetical question that he preferred competition from an out- side station like WLW to actual He predicted this could be done with the proposed system. Mr. Ley- dorf declared that ever since the Canadian problem was attacked in 1935 he has been making surveys in connection with the proposed new plan. The cost factor is "nebulous" at the present time, but he esti- mated that, taking into account several possible designs of anten- nas and other factors, the cost probably would be around $100,000, including research, provision of ground systems, etc. Over and above that cost would be the pur- chase of additional land to house the array and the ground system. Asked by Commissioner Craven whether his structure was similar to the Franklin experimentations in Germany, Mr. Leydorf said it was somewhat more extreme than that structure, with which he was entirely familiar. WLW, he de- clared, desires a structure with greater flexibility, which would per- mit it to increase its secondary field at will and thereby provide maximum remote service. He said he knew of no other such under- taking but mentioned that WOR uses a directional antenna effective- ly to take care of its particular coverage problem. He said his idea was the adaptation of a principle he thought sound since its purpose is to apply the station's service area to its service requirements by put- ting signals where they are most desired and removing them from areas whei'e they are not desired. Checking Mr. Leydorf as to whether his plan was entirely new, FCC Counsel Porter inquired whether the same sort of anten- na ray was not covered in an ar- ticle published in the IRE proceed- ings in 1930. Mr. Leydorf said that while the subject was dealt with then he did not regard it as a "treatise" and that there have been many important develop- ments since. Mr. Porter pressed the witness on what would be gained by changing WLW's antenna sys- tem and Mr. Leydorf asserted that he felt field intensity in rural areas and overriding of noise and static would occur. competition of stations in the same towns. Pressed with questions on com- petition from outside stations, Mr. Kennedy said that if the type of competition enables "both of us to live I would prefer the outside kind." If WLW used a 50 kw. instead of a 500 kw. signal, Mr. Kennedy said, he would not object to it in the slightest. This statement came on the assumption that WLW would have the same signal in West Virginia with 50 as it does with 500 kw., though Mr. Kennedy con- tended that he felt it would not have as strong a signal. If WLW were not heard in West Virginia because of reduced power, Mr. Kennedy contended there would be no adverse affect on the listen- ers in the State. He said the elimi- nation of the competition would en- able other stations to provide a bet- ter public service by virtue of in- creased national business. More- over, he contended the stations in the State now overlap in service areas. Concluding his examination, Mr. Patrick asked the witness what his position was in connection with the issue involved in the WLW pro- ceeding. Mr. Kennedy said he felt that if there are going to be 500 kw. stations, one station should not be permitted to "usurp" that position but "we ought to have lots of them." He said, replying to Mr. Patrick, that he felt there had to be "a first" and he realized that the undertaking was a pioneering one. Asked if his opinion was based on his reactions as a listener or as a competitor, Mr. Kennedy said they were based on both plus the fact that he is a citizen and tax- payer. Indianapolis Survey Explained by Bausman Robert E. Bausman, commercial manager of WIRE, Indianapolis, called as the second FCC witness, replied to Commission Counsel Walker that he closely checked na- tional advertising in the Indianap- olis area. He said he recently made a week's survey of so-called "spot- light" advertising on the rad i o pages of the three Indianapolis newspapers in which sponsors called attention to their programs being broadcast over particular stations. This survey disclosed, roughly, he said, that WLW was mentioned as the station to be tuned in 1140 lines of advertising dur- ing the week while both of the In- dianapoli s stations — WFBM and WIRE — had a combined total of only about 900 lines. Under cross-examination by Mr. Patrick, Mr. Bausman said WIRE is a basic Red Network station and as such receives all Red Network programs. It also carries one Blue Network program. He added that, aside from two network programs sponsored by Procter & Gamble, the station had no Procter & Gam- ble business. He declared he did not know about Procter & Gamble accounts which might be on WFBM, Indianapolis. Mr. Patrick placed in the record a brochure issued early this year by WIRE for sales promotion pur- poses. Listed in it were NBC com- mercial accounts together with all spot business handled on the sta- tion as of that time. The witness was asked to specify which of the programs were spot as distin- guished from network and submit the data for the record at a future date. Mr. Patrick sought to ascertain if Mr. Bausman had been "invited" to offer his testimony by the Com- mission or whether he had ad- vanced the suggestion. Mr. Por- ter interrupted that he took full responsibility for having sub- poenaed the witness and Gov. Case held that the matter was not a proper one for examination. In re- phrasing his question, Mr. Patrick developed that Mr. Bausman had had a personal conversation with Commission counsel which was fol- lowed by the issuance of the sub- poena. Salesman Tells of Coverage Claims Myron A. Elges, salesman in the New York office of William G. Rambeau Co., representatives for WIRE, testified on direct examina- tion that he had worked for the organization about 11 months and BROADCASTING • Broadcast Advertising August 1, 1938 • Page 59 before that was for one year sales- man for Transamerican which rep- resented WLW and the WLW Line. He stated he worked for Trans- american from September 1936 un- til September of last year. Asked whether he had solicited business for WLW as a salesman for Transamerican, Mr. Elges de- clared he had done so on numerous occasions and that he worked under instructions from John Clark, Transamerican president and for- mer WLW general manager, and Frank L. Smith, then acting gen- eral manager of WLW. Represen- tations made to advertisers in so- liciting busines for WLW, he said, were on the basis of the station coverage. He identified two map exhibits previously placed in the record designed to show WLW pri- mary and secondary coverage as principal data in these solicitations. While accounts and their agen- cies often held that WLW's rates were "a little expensive," he said the solicitation usually was effec- tive because of the claim that WLW, with its high power, did a primary coverage job in eight im- portant cities surrounding it. Usu- ally, he said, WLW was sold against a combination of stations, naming WKRC, Cincinnati; WBNS, Columbus; WIRE, Indianapolis; WOWO, Fort Wayne; WAVE, Louisville; WBOW, Terre Haute; WSPD, Toledo, and WWVA, Wheeling. He said that the advertiser was given to understand that WLW covered this area and that the com- bined rates of these stations were higher than the single WLW rate. He said in that way they were able to show a "definite saving" in the way of WLW. 5,490,400 FAMILIES . . . need your product, and you can send your sales message to the greatest num- ber of them at the lowest unit cost through our ultra modern 50,000-watt station in the heart of the rich Ohio Valley. Our national repre- sentatives are Edward Petry & Company. STATION W H A S LOUISVILLE •CBS Analysis Questioned in connection with his work as salesman for Ram- beau in the solicitation of business for WIRE, Mr. Elges declared he had called on a great number of agencies and accounts and in every instance he cited, he said the client or agency expressed satisfaction with WLW's coverage of Cincin- nati. Among the accounts cited were North American Accident In- surance Co., Gruen Watch, Reming- ton-Rand, Axton-Fisher, Tudor Silver, and Armstrong Cork. He mentioned specific contacts with agency executives in connection with such solicitations, in several instances citing McCann-Erickson and its time buyer, Frank Conrad. Tells of Selling Points Used in Solicitations Under cross - examination, Mr. Elges explained that while with Transamerican he also had so- licited accounts for WHO, Des Moines, and WCAU, Philadelphia. He said the strongest selling points were made in connection with wide coverage of the clear-channel stations, which he admitted justi- fied their higher rates. In selling local or regional sta- tions, emphasis was placed on the concentration of signal in the mar- ket and the popularity of the sta- tions, along with the contention that no "waste" coverage was in- volved. Mr. Patrick questioned him in connection with the WLW cov- erage maps, which he had identi- fied on his direct testimony as those employed in solicitation of WLW accounts while he was with Transamerican. He said both of the maps were in connection with 500 kw. operation. Mr. Patrick, however, pointed out that one of the maps, which showed West Virginia, Ohio, In- diana and Kentucky as being in the WLW primary service area, was actually based on 50 kw. op- eration since it was published in April 1935, at which time WLW temporarily was operating with the lower power because of the interference situation with CFRB, Toronto. Commissioner Craven asked Mr. Elges whether he had any trouble in placing national spot business on local stations. The salesman responded that advertis- ers usually wanted at least a re- gional station and a network affili- ation and for that reason difficulty was encountered. Mr. Patrick then carried him through an examination of the eight national spot accounts which he said he had solicited for WIRE COLUMBUS 50uO WATTS DAY "NICE WORK, MARTHA!" said R. G. Kenyon, Southern Califor- nia Edison Co.'s advertising direc- tor, when he congratulated Martha Moore. Her Woman's Forum pro- gram on KNX, Hollywood, won that firm the "premier award for radio advertising" among public utilities in the 1938 better copy contest of the Public Utilities Advertising Association. Currently Woman's Forum is a five weekly quarter- hour participating feature on KNX. unsuccessfully. He brought out that the eight accounts were con- centrated in four agencies. Mr. Elges testified that only "10 ma- jor advertising agencies" placed the bulk of network spot business. Conflict in Stiles Arguments Conceded by Witness He also explained that while with Transamerican, he did not contact all of these accounts save one and that other Transamerican salesmen had the other assign- ments. Mr. Patrick asked whether it was not a fact that after he left Transamerican, where he so- licited business for WLW, it be- came his job to go around and "unsell" what he previously had sold. He said this was not entirely so and that since he had left Trans- american he had sold "lots of spot business on WIRE" but not the particular accounts mentioned. Whereas he had testified that he had attempted to sell Gruen Watch and Axton-Fisher Tobacco Co. for WIRE, he did find that a listing of WIRE spot accounts showed these advertisers on the station. Summing up, Mr. Patrick asked if it was not a fact that Mr. Elges first endeavored to sell stations on the use of WLW because of its wide coverage and now, as a rep- resentative of WIRE, among oth- ers, contacted the same accounts endeavoring to "unsell" them. He asked if he did not work under a "handicap" because of that. The witness responded in the affirma- tive. Referring to his argument that eight stations in the WLW pri- mary area were enumerated in the WLW solicitation as being covered by the latter station at a lower rate, Mr. Patrick asked him to identify the stations and their net- work affiliations and classifications. The witness was unable in several instances to state whether the sta- tions were regionals, locals or clears or to give their network affiliations. He added under further examination that most of the time buyers were familiar with these factors and that he simply talked in terms of markets rather than stations. He declared it made no differ- ence in such discussions whether the stations are regionals, clears or locals, and Mr. Patrick asked whether it was the custom of a salesman to assume that the pur- chaser knew facts which he him- self did not know. Commission Counsel Porter objected to the "argument" with the witness. Ring Tells How Recordings Were Made As the Commission's final wit- ness, Assistant Chief Engineer An- drew D. Ring was called to the stand. He explained how the two transcripts of WLW programs were made last April by the Grand Island monitoring station. Almost at the outset of the hearing Mr. Porter had sought to have these transcripts introduced but Mr. Patrick had objected to their ad- mission on the grounds of imma- teriality, incompleteness and his blanket contention that program- ming matters had no place in the hearings. Despite this, Chairman Case had admitted the documents and Mr. Patrick had noted an ex- ception. Mr. Ring explained the record- ings were made at Grand Island through use of a Beverage anten- na, an RCA-281 commercial re- ceiver, a Presto amplifier and a Presto recorder, on April 20 and 29 respectively. Cross-examining the witness in connection with the manner in which the recordings were made, Mr. Patrick asked whether the equipment was better than that used by the ordinary listener. Mr. Ring said that the antenna was far superior to that used by the listener but the receiver was a 1935 commercial model and a "good receiving set" employing 12 tubes whereas the average receiver uses six or seven tubes. The automatic volume control used on it, while a standard make, nevertheless is superior to the average in use, he said. The recording equipment, he declared, did not contribute to the degree of satisfactory reception, since it was used only to record the output of the receiver and an- tenna. On direct examination by Mr. Porter, Mr. Ring described an ex- hibit he had prepared showing in- terference caused by WLW's 500 kw. operation with the secondary service area of WOR, operating on the adjacent channel of 710 kc. Both stations, he explained, use directional antennas. The interfer- ence is cross-talk developing in the secondary area and can be ex- pected on average receiving sets, he said. The contours on the maps showed the areas in which this cross-talk is encountered. In connection with WOR-WLW situation, Mr. Ring declared that cross-talks existed as between the two stations prior to May 1934, WTCN OWNED AND OPERATED by St. Paul Dispatch- Pioneer Press The Minneapolis Tribune Page 60 • August J, 1938 BROADCASTING • Broadcast Advertising B when WLW began operating with 500 kw. though it was not so sei-- ious because WOR then operated with 5,000 watts. With the ten- fold increase for both stations the ratio of signal remained approxi- mately constant, he declared- Asked about complaints received on interference from WLW-WOR operations, Mr. Ring said he had two sources of information, reports submitted by WLW and communi- cations received direct by the FCC. The WLW reports, since it began operation with 500 kw., showed 143,517 letters praising the 500 kw\ operation and eight complaints. The FCC files revealed 24 com- plaints of interference with other stations and 12 letters of praise. He said that only six or eight of these letters of complaint received by the FCC referred to WOR. Mr. Patrick observed that WOR re- ceived notice of the hearings but made no appearance. Mr. Ring said that the order of interference occasioned in the sec- ondary area of WOR and WLW was of a character expected under the circumstances. Patrick Presents WLJT Rebuttal Case Presenting his rebuttal case, Mr. Patrick first recalled WLW Engi- neer Branch. He produced exhibits showing the average monthly fig- ures on the three Kennedv-owned stations, WCHS. WBLK and WPAR, based on FCC records. In general these figures showed that WCHS had an average monthly net income over talent expenditures and expenditures for "all other pur- poses" of approximately $1,450 while the latter two stations showed no profit figures. Mr. Shouse was recalled primar- ily in connection with rebuttal to the Kennedy testimony. He ex- plained that the Lum & Abncr uro- gram sponsored by Horlick's Malt- ed Milk Co., to which reference had been made by Mr. Kennedy, was terminated Feb. 25 on WLW and that inquiry at its agency, Benton & Bowles, disclosed the account was going off the air and that the tal- ent was bought by General Foods and was to be placed on a CBS network program so there was no way of WLW procuring it. In connection with the clearance of that time, he said WLW re- ceived an inquiry about the Boake Carter schedule for General Foods. Benton & Bowies, he said, because of the daylight saving time sit- uation, apparently desired to use the Lum & Abner time for the Midwestern area, since the eastern broadcast at about 4:30, was too early for Midwestern listeners. The program never was placed, how- ever, he said, and instead the time was contracted for by Sinclair Oil Co. for Paul Sullivan, news com- mentator. He declared his under- standing was that the proposed Boake Carter placement on WLW had nothing to do with the covers age factor but related purely to the time situation. Since that in- cident, he said, he understood the Boake Carter program has again been cancelled, as of Aug. 26, be- cause of the question of time. The controverted Red Top beer pro- gram again was taken up by Mr. Shouse. He said that the account has been on the air since 1933: that in the spring of 1935 WLW carried one announcement a day for a brief period and it was not until the last spring that the sta- WLW Granted Renewal Of License for 500 kw. ; WHO Again Asks Boost EVEN while the hearings were in progress the FCC on July 28 an- nounced renewal of WLW's regu- lar 50 kw. license and its experi- mental 500 kw. license from Aug. 1 to Feb. 1, 1939, or for the regu- lar six-month period. The experi- mental extension was granted "up- on the express condition that it is subject to whatever action may be taken by the Commission upon the pending application of this station for renewal or extension of special experimental authority". On July 16, WHO, Des Moines, one of the dozen applicants for au- thority to use 500 kw. power regu- larly, ' re-filed with the FCC an application for special experimen- tal authorization similar to that of WLW's. WHO had such an appli- cation pending prior to the June 6 hearings on rules and regula- tions, and it had been designated for hearing coincident with the WLW renewal proceeding. It was withdrawn, however, just prior to the June 6 hearings. While the WLW experimental re- newal is not inextricably interwov- en with the hearings on the pro- posed new rules and regulations, it nevertheless has a definite bear- ing on them. The proposed rules specify flat power of 50 kw. for Class I-A . stations, whereas the Clear Channel Group collectively and WLW individually, sought to have it amended to make 50 kw. the minimum, thus opening the way for greater power. The dozen pending applications for authority to use 500 kw. regularly had been designated for hearing by the FCC, but these proceedings were indefi- nitely postponed pending action on the proposed new rules. tion was able to get any substan- tial business. This schedule ran for 16 weeks and was a live talent stu- dio program. The account has been used on an average of from 20 to 40 stations per year, mainly dur- ing the summer months, he said. He explained that WLW allowed rebroadcasts of its programs un- der certain conditions, requiring permission from the station. No network rebroadcasts are permit- ted. He explained, however, that the station does not act as the K, SAN JOSE n CALIFORNIA FCC OK's 5000 WATTS LS -More power to reach one of the best Farm Markets in the United States. Full Mutual Don Lee Network Schedule Representatives John Blair & Company agent for stations rebroadcasting the programs and if they receive any compensation they must make the arrangement direct with the advertiser or the agency. He re- iterated that WLW had not been advised of the action of the Joseph agency in writing stations on the rebroadcasting and that first no- tice was when Mr. Kennedy wrote Mr. Crosley on it. Mr. Shouse explained that some two dozen stations which had been contacted by the Joseph Agency in connection with the WLW rebroad- cast of the Red Top program had been contacted by him and in- formed that the Joseph letter had been "written without any knowl- edge on the part of WLW". Some six or seven of the stations after receipt of this letter asked for per- mission to rebroadcast in accord- ance with WLW requirements and were given the authority. He added that no complaints aside from the Kennedy incident, either oral or written, had been received in con- nection with the broadcast. The March 3 letter of Mr. Ken- nedy to Mr. Crosley, in reciting the Red Top incident, brought out that one of the complaints heard in Washington and in Congress against WLW "has been that it was seemingly driving out of busi- ness stations in smaller communi- ties as distant as we are from Cin- cinnati." The letter continued: "Please do not think I feel 'this is true. The above threats which apparently practically eliminate us from any Red Top business — busi- ness this station and other stations in West Virginia have enjoyed for some time past ■ — gives substance to the claims of those who have been unfriendly to you and your very wholesome public service." Transcript of Hearings A COMPLETE transcript report of the June 6-30 allocation hear- ings before the FCC has been pub- lished in book form by the NAB, and the 360-page volume is being distributed at a cost of $25 to non- members. This fee includes a sec- ond volume of 420 pages including all official exhibits. Test For Avalon BROWN & WILLIAMSON Tobacco Co., Louisville, has started Going to a Party, late evening variety show, for a full hour each week- night on WNEW, New York, for a 13-week test for Avalon ciga- rettes. BBDO, N. Y., is the agency. WDRC ''THE ADVERTISING TEST STATION IN THE ADVERTISING TEST CITY" HARTFORD, CONN. 95% Listen to WDRC! Dr. Daniel Starch and staff called on families of every income bracket in the large Hartford County. Of all the radio families interviewed, they found 95% in the evening, and 91% in the daytime, listen regularly to WDRC ! BASIC STATION OF COLUMBIA BROADCASTING SYSTEM National Representatives PAUL H. RAYMER COMPANY — THAT THE SUN is FARTHEST FROM THE EARTH IN SUMMER, and NEAREST in WINTER? —THAT STATION WPTF IS THE ONLY NBC STATION WITHIN 125 MILES OF RALEIGH , IN ANY DIRECTION ? 1?ALEIGH,N.C. ! —J 5,000 WATTS-CLEAR CHANNEL FREE & PETERS, INC., NATL REPRESENTATIVES BROADCASTING • Broadcast Advertising August 1, 1938 • Page 61 License for Television John Patt Honored Granted Zenith by FCC ZENITH RADIO Corp., Chicago, last month was authorized by the FCC to install an experimental tel- evision station to operate in the u 1 1 r a - h i g h frequencies (42,000 to 56,000 and 60,000 to 86,000 kc.) with 1,000 watts power unlimited time. Holding the applicant leg- ally, financially and technically qualified to construct the sta- tion, the Commission said Ze- nith has a program of research and experimentation "which indicates reasonable promise of substantial contribution to development of the television broadcast art." In discussing the desirability of operation of a transmitting station by a receiving set manufacturer, the Commission said it found that the television transmitter and re- ceiver are the two "most intimate- ly related parts of the terminal ap- paratus in a radio transmission, and that the receiver must have sufficient signal at all times to maintain the operating relation. "It is not believed that it will be an easy and certain possibility to perfect the design for a radio television receiver except under ac- tual field conditions and tests to ascertain the effect of noise and other disturbances upon the prop- agating medium on the wide band frequencies." Toscanini to Tour ARTURO TOSCANINI will broad- cast his first concert of the NBC Symphony Orchestra's second sea- son on Oct. 15. During the year Toscanini will conduct at least 12 broadcasts beside taking the or- chestra on tour. KfrT€ 250 WATTS 1420 KC JOHN F. PATT, vice-president and general manager of WGAR, on July 21 was elected president of the Cleveland Advertising Club, the first time a radio executive has at- tained that posi- tion in the 37 years of the club's history. Mr. Patt has been a mem- ber of the club since 19 3 1 and j has served as entertain- J^^H .. . J ment committee, ivir. i'att He was elected a trustee in 1936. He directed the presentation of the Ad Club's an- nual permormance last year and won the commendation of the or- ganization for his work. Television Allocations Are Argued Before FCC THE future "birth" of television as a public service was discussed before the FCC in an oral argu- ment July 25 on the allocation to services of the ultra-high frequen- cies between 60,000 kc. and 300,000 kc, slated to become effective next October. Frank W. Wozencraft, general solicitor for RCA, explained to the Commission that the proposed large allocations to television in the ultra-high spectrum were nec- essary not only for its develop- ment into a public service on a nationwide basis but to establish competition. Raymond N. Beebe, counsel for the International Busi- ness Machines Corp., which is seek- ing ether space for the develop- ment of radiotypewriters, contend- ed assignment of 80 % of the non- government ultra-high spectrum to television was not justified because television had not proved it was ready for the public. He argued a large allocation to television would block valuable experimentation and operations of essential exist- ing radio services, including the safety uses for shipping and avia- tion and the development of radio- telegraphy. LICHTIG & ENGLANDER, agent for motion picture artists in Holly- wood, has opened a radio department to represent its movie and radio list and to produce programs. Sam Ker- ner, formerly with CBS and producer of the Olson & Johnson and Richfield programs, is in charge. Its first pro- duction will be a radio adaptation of P. G. Wodehouse's Jeeves. WCBS SEBRS n ME R RSSOCIRTED WITH THE ILLINOIS SPRINGFIELD S T H T E t.No.s JOURNAL ILLINOIS 2nd MARKET RADIO AND SCHOOLS MORE THAN 75 Northwestern and Chicago University students of broad- casting attended a one-day radio "short course" in the WBBM-CBS Chicago studios July 27. The students are members of the radio classes con- ducted by Al Crews and Paul Reed of the Northwestern School of Speech, and the classes conducted by Parker Wheatley of the University Broad- casting Council. A 5% hour program, prepared by Mrs. Lavinia S. Schwartz, WBBM educational direc- tor, included talks by Henry Klein, radio director of BBDO ; Frank B. Falknor, CBS western division chief engineer ; Stan Thompson, WBBM assistant program director ; Paul Dowty, WBBM production depart- ment ; and Urban Johnson, chief of the WBBM sound effects department. FINAL summer session of the Uni- versity Town Meeting, conducted Fri- day evenings over NBC-Blue by George V. Denny Jr. as moderator, will be carried from the University of California campus Aug. 5. Pre- vious summer "meetings" were heard from Harvard, the Chautauqua In- stitution. Northwestern and Denver Universities. DR. JAMES ROWLAND ANGELL. director of education of NBC and former president of Tale, has accept- ed membership on the newly organ- ized Council on International Publi- cations headed by President Nicholas Murray Butler and Dr. James T. Shotwell, professor of international relations, of Columbia University. SYRACUSE University's summer course in radio broadcasting and con- tinuity writing began a series of fi°ld trips recently with a visit to WSYR. Studios, however, were not entirely npw to the groun of teachers and students taking the short course, for Prof. Kenneth G. Bartlett. director of the university's radio activities, holds bis daily classes in the university's own new $5,000 studios. DEEMS TAYLOR. CBS music cmi- sultant. addressed Npw York Uni- vprsity's Radio Workshnn July 21 on "The SWio'is Mi'sionl Program". On .Tnlv 26. Paul Whiteman spoke on "The Radio Orchestra". FIFTEENTH anniversary of the first religious broadcast was celebrat- ed in New York Mav 23 at a dinner attended by church leaders, includ'"** Dr. Harry Emerson Fosdick. Dr. Wil- liam Hiram Foulkes. Dr. Diniel A. Polinsr. and Dr. Ralnh W. Soekman, who laudpd NBC for its work in pro- moting rplisrious features. Soeeches at the pvpnt have been published under the title. The Church in the Sky. bv the Federal Council of Churches of Christ in America. JACK R. POPPELE, chief engineer of WOR, Newark, was princinal speaker July 26 at New York Uni- versity's Radio Workshop, discussing the origin and assignment of call let- ters, allocations, various classes of ra- dio service and coverage. FTC Stipulations THE Federal Trade Commission has issued a complaint against Devoe & Raynolds Co., New York (paint) for alleged unfair claims about its paint. Stipulations have been signed with the FTC by Standard Brands, New York, for Fleischmann's yeast; First Na- tional Television, Kansas City, for television courses; Philco Radio & Television Corp., Philadelphia, and Zenith Radio Corp., Chicago, for price of radio sets. SEVEN EDUCATIONAL CPs ARE SOUGHT SEVEN applications for construc- tion permits for noncommercial educational broadcasting stations have been received by the FCC since late January when this new class of high-frequency stations was established. Of the seven ap- plications, one has been granted, two were pending and four had been returned for technical correc- tions as of July 28. WBOE, to be operated by the City Board of Education of Cleve- land, was granted a construction permit March 30 for operation on 41,500 kc. with 500 watts power, unlimited time. The Cleveland board of education is now seeking a site for the transmitter, but defi- nite plans for construction of the new station have not yet been an- nounced. Applications were received July 15 from the Board of Education of the City of New York for opera- tion on 41,100 kc, 500 watts un- limited, and The Moody Bible In- stitute, Chicago, at present operat- ing WMBI, for 41,300 kc, 100 watts unlimited. Applications have been returned to the Minnesota Economic Foundation, Minneapolis, University of Tampa, University of Illinois and Florida Southern College, Lakeland, for revisions. The FCC has allocated 25 chan- nels in the ultra-high frequency band between 41,000 and 42,000 kc. for assignment to noncommer- cial educational stations. Power of the stations will range from 100 to 1,000 watts, and they will give purely local service. It is estimated by the FCC that as many as 1,500 stations of this type could be ac- commodated on the 25 channels. Script- Writers' Guild AMERICAN Script-Writers Guild Inc., has been formed in New York, with offices at 303 Lexington Ave. According to Michael Young, vice-president, the Guild was or- ganized to protect its members' ideas, and to protect agencies and broadcasters from suits by "un- scrupulous individuals". O ffi c e r s are: President, Mrs. Mary Derieux, formerly fiction editor of Delinea- tor; treasurer, M. H. Avram, for- merly of the faculty of New York University ; executive vice-presi- dent, Michael Young, president of Radio Adv. Corp. of America ; vice- president, Irma Hopper, composer and writer; director, Donald Mor- ris-Jones, formerly editor of Green Book Magazine and vice-president of Andrew Cone Adv. Agency; di- rector, Frank C. Reilly, president of Frank C. Reilly Electrical Adv. Co.; secretary, Harold Greenwald, attorney. K'DYL Rohe aMost ^Popular Station SALT LAKE CITY National Representative JOHN BLAIR & CO. An NBC Station 5*"^ Studios in Albert Lea and Austin MINNESOTA Page 62 • August I, 1938 BROADCASTING • Broadcast Advertising STRI .jfg* -ant. Landing the Big Ones Isn't Just Luck It's Knowing How * Nearly every national and regional radio advertiser, prospective radio advertiser and advertising agency reads BROADCASTING. Knowing which waters the finny species prefer . . . the right tackle . . . the proper lures . . . and expert handling after the strike ... all go to make the successful fisherman. He's the man who lands the big ones. |[ And so it is in influencing radio advertisers and agencies to use time on your sta- tion. |[ Even earlier than usual, spot campaigns are getting under way. Many more are being made ready for fall and winter. Advertisers, agency executives and station representatives tell us it looks like one of the biggest seasons in commercial radio history. |f Utoadcaitlng, the trade journal of the radio advertising fraternity, offers you a direct and effective channel to your best prospects. \ Advertising in its columns is the eco- nomical way to tell the story of your audience, your market, your sales suc- cesses. |f Many of the most progressive and successful broadcasters land numerous Big Ones through consistent advertising in jStoad editing \* J[ Plan your Uxoadcaiting campaign today to assure your station of the Bag Limit . . . we'll be pleased to assist you. Late News and Personal Notes REHEARING IS HELD IN ASHEVILLE CASE REHEARING on the application of the Asheville (N. C.) Daily News for a new local broadcast station was held before Examiner George H. Hill July 14, marking the first instance of a decision re- manded to the FCC by the U. S. Court of Appeals for the District of Columbia involving "character qualifications". After the original hearing, the PCC had denied Jan. 26 a license on gx-ounds that Harold H. Thorns, owner of the newspaper, had made admissions in a libel action which were "evidence of lack of that character and qualifications re- quired of a licensee" (Broadcast- ing, Feb. 1). Subsequently Mr. Thorns appealed to the court, which remanded the case after questioning the FCC's findings re- garding the applicant's character. At the July 14 hearing Duke M. Patrick, counsel for Mr. Thorns, introduced depositions taken on Mr. Thorns' character, and Mr. Thorns, questioned on the stand by Mr. Patrick and Major A. V. Dal- rymple, FCC counsel, reviewed cer- tain parts of the record upon which the FCC's "character findings" were based. WILLIAM E. JACKSON, head of local sales of KDKA, Pittsburgh, is acting manager of KDKA in the place of A. E. Nelson, who on July 25 be- came sales manager for NBC-Blue. A new manager will be named within a month, according to A. H. Morton, manager of NBC owned stations. JIM PETERSON, announcer of KVI, Tacoma, has returned from a three month cruise to the East via the Panama Canal and brought back his bride the former Vera Harris of Kan- sas City. KVI also announces that Mary Louise Wortman, secretary to Mrs. Vernice Boullianne, manager, will wed Charles Curran of Tacoma. THOMAS J. RILEY, for the last four years with the NBC press and special events departments in New York, has joined WBZ-WBZA, Bos- ton-Springfield, in charge of news and special events for the NBC New Eng- land division. D. E. NORTHAM, in advertising for 30 years has been named assistant to the president in charge of sales and public relations of WHIP-WWAE, Hammond, Ind. BILL DOLLAR, salesman of WWSW, Pittsburgh, and Mrs. Dol- lar became the parents of a daughter, Judith Ann, born July 26. Announc- ers Raymond F. Schneider, second lieutenant, and John F. Kinsel. pri- vate, of the WWSW staff, has re- ported for duty with the Pennsylva- nia National Guard at Indiantown Gap for two weeks. A. STRETCH Jr.. salesman of WNEW, New York, is the father of a seven-pound girl, Susan, born in July. BBDO has been appointed by The Cream of Wheat Corp., Minneapolis, to handle its advertising through its Minneapolis office, with John C. Cor- nelius, vice-president, as account ex- ecutive. JOE WILSON, formerly with WMFG, Hibbing, Minn., has joined WCLO, Janesville, Wis. as sports and special events announcer under Homer Hogan new WLCO manager. LEICESTER H. SHERRILL, who was with BBDO for several years prior to 1928 and who has been with General Foods and Compton Adver- tising Inc. since that time, has re- joined BBDO as account executive in New York. LOUIS K. SIDNEY, manager of WHN, New York, has returned to Hollywood after several weeks at the station. Next fall he will again have charge of producing the Maxwell House M-G-M Good Netcs of 1938 programs, which resume Sept. 1. E. ANSON THOMAS, member of the sales department of WROK, Rock- ford, has been named sales manager of K R O C , Rochester, Minn. Mr. Thomas is a brother of Lloyd C. Thomas, WROK general manager and head of the Independent Non-Network Station Group. MANN HOLINER, Lennen & Mit- chell radio director, is in New York after nearly a year on the West Coast. He will soon return to produce Wood- bury's fall and winter dramatic series. HAL CHASE Jr., formerly with WOR. Newark, has joined the sales staff of E. V. Brinckerhoff & Co., transcription company. JACK HOWARD, president of Seripps-Howard Radio Inc., has left for a trip to the West, and will be back at his New York office shortly after Aug. 17. HARRY H. PACKARD, formerly with CKLW, Windsor-Detroit, and KMMJ, Clay Center, Neb., on July IS became program director of KFEQ. St. Joseph. Mo. He will also handle farm features. DIANA BOURBON, Hollywood man- ager of Ward Wheelock Co., has re- turned to her west coast offices from Philadelphia where she conferred with executives of the agency on fall plans for Campbell Soup Co. programs. E. A. BYWORTH, president of As- sociated Broadcasting Co. Ltd., Mon- treal. Canada, is in Hollywood on a transcription buying trip. LES WILYARD. recording engineer of Universal Microphone Co., Ingle- wood. Cal., is the father of a baby girl, born July 16. KGMB HONOLULU KHBC HILO First in Coverage First in Listener Preference First in Advertising Volume FRED J. HART. President San Francisco Office. Californian Hotel Representatives: CONQUEST ALLIANCE COMPANY New York, 515 Madison Ave. Chicago, 203 N. Wabash C. P. MacGREGOR 729 S. Western Ave., Hollywood Insecticide in West JOHNSON, Carvell & Murphy, Los Angeles, distributors of Kel- logg's Ant Paste, on Aug. 2 starts a four-week campaign using thrice- weekly participation in Early Morning News on 12 California Don Lee network stations; 6 week- ly spot announcements on KPO, San Francisco; and daily partici- pation in Housewives Protective League and Sunrise Salute on KNX, Hollywood. Other California stations will also be added to the list with spot announcements. Firm is currently sponsoring a quarter hour of the Woman's Magazine on 2 NBC-Pacific Red network sta- tions (KFI, KPO). Agency is Wil- liam A. Ingoldsby Co., Los An- geles. Seeks to Buy KGGC AUTHORITY to transfer 100% control of the Golden Gate Broad- casting Co., operating KGGC, San Francisco local, to S. H. Patter- son, manager of the station and former owner of KVOR, Colorado Springs, is sought in an applica- tion announced by the FCC July 27. The purchase price is $30,000. Mr. Patterson sold KVOR to the Oklahoma City Oklahoman inter- ests for $80,000 several years ago. Later he applied for a new local station in Cheyenne and a 1,000- watt outlet on 1570 kc. in Denver, but dropped the Denver applica- tion. On June 1, 1937, he joined KGGC as manager. The station is now owned chiefly by Rev. Robert J. Craig of Glad Tydings Temple. Its license renewal has been set by the FCC for hearing Sept. 26 on program citations and other matters including Mr. Patterson's present management contract. Transradio Movie Discs TRANSRADIO Press Service, through its subsidiary Transradio News Features, is planning a series of quarter-hour transcribed pro- grams recorded on Hollywood film sets during "takes" with principals and directors participating. Discs will be distributed by Transradio to stations subscribing to its news service. Currently, Clete Roberts and Woolpert Kelly of Transra- dio's Los Angeles staff are prepar- ing a quarter-hour at Hal E. Roach Studios, Hollywood, on the set of "There Goes My Heart," now in production. Transcribed scenes are designed as a news-feature to- gether with exploitation for the production. Transradio has been distributing similar records of New York stage plays. Radio Appreciation EARLE HARPER, sports an- nouncer of WNEW, New York, the Newark Bears, International League baseball team whose games Harper broadcasts, and General Mills and Socony- Vacuum, spon- sors of the broadcasts, will be honored on Aug. 2 by listeners at- tending the second annual Radio Appreciation Night at Ruppert Stadium in Newark. Last year 17,- 000 fans turned out to honor Har- per and this year some 25,000 are expected. In addition to the game, which will not be broadcast that evening, WNEW talent will pre- sent a post-game show from the field. City and league officials will pay tribute to the broadcasts. Page 64 • August 1, 1938 BROADCASTING • Broadcast Advertising FOLLOW THE OWL Is Wheeling Sport, Yielding Many Surprises W'WYA. Wheeling, calls its Xight Owl program the strongest sum- mer feature it has ever presented. From 11 p. m. to midnight each Thursday, the WWVA mobile unit, with Chief Engineer Glenn Boundy in charge, and Jack Supler, mo- bile engineer, and George W. Smith, WWVA managing director who conceived the idea assisting, traipses after Dutch Haid, the Sight Owl, as he rambles over the city, dropping in t>n parties or talking with pedestrians and auto- ists. As the mobile unit rolls down Wheeling streets, Sight Oivl Haid tells listeners just where he is, prompts them to turn on porch lights, so he can stop and visit. At each stop he attempts to get home- spun entertainment from the peo- ple he visits. Motorists with radios are enthusiastic fans, following the mobile unit through the streets with their sets turned on, listen- ing and watching. Typical is a visit to Martins Ferry, 0., during which the Xight Owl came upon a juvenile orches- tra homeward-bound from practice. He got them to uncase their instru- ments and give an impromptu ser- enade. Shortly a large crowd gath- ered and a Big Apple contest start- ed on the street. Another time he entered a small ice cream estab- lishment, found business slow. He requested through the microphone that people following the mobile unit in cars come in and buy ice cream cones. Within ten minutes, the proprietor had scooped 40 cones. KMOX Vote Ordered THE National Labor Relations Board on July 25 ordered an elec- tion in the near future among tech- nicians and engineers of CBS sta- tioned at KMOX, St. Louis, to de- termine if they wish to be repre- sented by American Communica- tions, Associated Broadcast Tech- nicians, or by neither. AN ELECTRIC storm last month destroyed power lines leading to the WMF'F. Pittsburgh, N. T., and the studio was blanketed in darkness for nearly an hour, and the staff was com- pelled to present a program by candle- light. With the transmitter two miles from the studio, WMFF stayed on the air throughout the storm. THEY'RE TUNING IN WATL IN ATLANTA CAREER BUILDERS KHJ Series Awards Over 600 Scholarships CREW HANDLING the Thursday Sight Owl feature on WWVA, Wheeling, W. Va., includes (1 to r) George W. Smith, WWVA, man- aging director; Jack Supler, mo- bile engineer; Dutch Haid, the rambling Night Otvl, and Glenn Boundy, WWVA chief engineer. WKAT, Miami Beach, and WGRM, Grenada, Miss., on July 28 were au- thorized by the FCC to increase their daytime powers to 250 watts. AS A PART of its educational program to give under-privileged children an opportunity for ad- vancement, KHJ, Los Angeles, has started a weekly quarter-hour Ca- reer Builders of America. Judge Ir- vin Taplin presides and has two guests as aids each week to help in selecting the four most worthy from among eight applicants of 15 years or over for scholarships. Children making application are given questionnaires which are filled out in advance and checked by Judge Taplin. To date more than 600 scholarships including art, music, dancing, technical and busi- ness schools, have been donated to the station for this series which started July 11. Program is ap- proved by the Los Angeles Boai-d of Education, Parent-Teachers as- sociations, Boy Scout executives and other social and educational organizations. Form New Agency WEILL & WILKINS Inc., new agency specializing in radio, has opened offices at 247 Park Ave., New York. Principals are Berne W. Wilkins, with 12 years of ra- dio experience including WMCA, W N E W , Yankee Network and WHOM; and Norman I. Weill, pro- gram director, writer and scout. wjfy GADSDEN, ALA. . . . intensified coverage of Alabama's SECOND industrial area . . . COMPLETE Merchandising Service DRIVE IT HOME WITH WNAX YANKTON, SOUTH DAKOTA WNAX will drive your sales message into the homes of over 2,000,000 listeners in South Dakota, North Dakota, Iowa, Minnesota and Nebraska. WNAX with its clear signal of 570 kc. 5000 watts (L.S.) 1000 watts night has gained the confidence of its listeners and they depend upon WNAX for their merchandise. WNAX is the largest mail pulling station in this north- west. Drive your sales record to a new high with WNAX, Representatives • HOWARD H. WILSON CO. KANSAS CITY • CHICAGO • NEW YORK BROADCASTING • Broadcast Advertising August 1, 1938 • Page 65 The Other Fellow s Viewpoint . . . MILLERFILM PLANS RECORDING BY FILM MILLERFILM, a system of re- cording sound on tape reported to be extensively used by European broadcasters will soon be intro- duced in this country, according to David D. Chrisman, sales manager of the company, which has more than 100 reproducing machines ready for distribution to stations. Plans of operation have not been completely formulated as yet, but are understood to call for the es- tablishment of a film network, with stations leasing or purchasing the reproducing equipment and the Millerfilm Co. acting as production, distribution and sales agency. Set- up is said to be similar to that of the Mutual network, with which Mr. Chrisman was formerly con- nected as a salesman in New York. Movie production technique is followed in recording programs on tape, with dramatic and musical sequences being recorded separate- ly and spliced into proper program sequence. Errors made in the pro- cess of recording by musicians or actors may likewise be corrected through splicing in a single musical passage or speech and eliminating the necessity of making a com- pletely new recording. This method is said to result in considerable saving in talent and recording costs. The Miller system was first brought to America by Associated Music Publishers, which tested it thoroughly but relinquished its op- tion at the end of the year in favor of continuing with its present sys- tem of wax recording. S777X-I MEMPHIS SELLS THE MID-SOUTH Owned and operated by THE COMMERCIAL APPEAL "The South'; Greatest Newspaper" NBC RED NETWORK REPRESENTED BY; THE BRANHAM COMPANY An Editorial Idea EDITOR, Broadcasting: When the editor of the Wash- ington Post, in a recent commence- ment address, declared that the true function of a newspaper is not to form public opinion, but to make it open-minded, analytic and critical, he did well; but he did not go far enough. He might have well added that the point of view of a newspaper should be that of the public which it serves, rather than that of the interests by which it is owned or controlled. * * * In the meantime, the present dis- regardful policy of most news- papers creates a real opportunity for radio. The public tires of read- ing daily editorials, headlines, and news treatments which are unsym- pathetic with its interests and points of view, and would cordial- ly welcome a radio service of com- plete devotion to the interests and points of view of the public. Such a service might well include not only an impartial, nonpartisan, un- colored, strictly accurate presenta- tion of the news, but editorial com- ment of the same high character. This radio editorial comment could be made quite popular with a con- siderable group, who would wel- come an occasional serious note sandwiched in with entertainment in lighter vein. Working out the details of such a program would not be difficult. A catchy name for such a radio edi- torial page would have to be found. "Prize Radio Editorial Comment," or "The Public's Point of View", have occurred to me, but I am sure that a better title than those can be found. Only prize editorials would be used; that is, editorials selected by a small committee of competent people, whose names would be known only to the radio management. Teachers in schools and colleges might be induced to serve on this committee without compensation, as the editorials sub- mitted by the local public would be a very valuable laboratory for the study of English composition by classes in that subject. Every editorial submitted would have to be accompanied by the name of the author. The fact that the only editorials used would be prize editorials selected by a com- mittee of award, would prob- ably maintain an interest that would supply all the editorial ma- terial needed. The radio presenta- tion of all editorials would be ac- companied by the name of the au- thor. As a part of this editorial program, certain recognized rules of technique for good writing could be featured. This program could thereby be made a pattern of good writing, satisfying at the same time a public demand for indepen- dent, unsubsidized editorial com- ment on the world of events. The plan can probably be car- ried out with little, if any, expense, but even if it was found to involve some expense, the results would justify it. A. W. McAlister, Chairman, Board of Directors, Pilot Life Insurance Co., Greensboro, N. C. Cities of 100,000 EDITOR, Broadcasting: In regard to the box published in your July 15 issue, stating that seven cities of more than 100,000 population are without full-time radio stations, I desire to point out that while technically New Haven is without a full-time sta- tion, two full-time stations, namely WICC and WBRY, have studios in that city and do a good job of coverage as well. There are several cities around Boston, such as Cambridge which has a population of over 100,000, and has no station, either studio or transmitter, located in that city, but it is adequately covered by many stations in Boston. New Haven, to at least a certain extent, is on the same basis. John Shepard, 3d. President, Yankee Network Boston, July 25. Editor's Note : The item referred to was based on testimony given the FCC at the hearings on proposed new rules and regulations for broadcasting by An- drew D. Ring, assistant chief engineer, who said seven cities of more than 100,- 000 population are without full time radio stations. WGVA Starts Sept. 13 WITH the FCC's decision July 28 authorizing assignment of con- struction permit from Glenn Van Auken to Indiana Broadcasting Corp., the new WGVA, 1,000-watt daytime outlet on 1050 kc. author- ized in Indianapolis last year by the FCC, expects to be ready for opening Sept. 13. RCA equipment is being installed and arrange- ments have been made to rent the old tower of WIRE. Studios will be in the Indianapolis Athletic Club. Mr. Van Auken, an attorney, is sole owner of the new corpora- tion. "A Blind Spot'9 for All Outside Stations — you want to Cover Rich Central Pennsylvania You MUST Use WFBG Altoona • Pa. Ut the V I riLT CONTROL^ room m HAROLD V. FLOOD and Robert M. Ward have been added to NBC's studio engineering staff in Radio City ; George F. Anderson has joined the engineering staff as a radio set repair man, and W. H. Trevarthen, formerly with General Electric, West- ern Electric and Stewart-Warner, has joined the New York maintenance en- gineering staff, replacing T. D. Chris- tian, transferred to the television staff. M. S. ADAMS has been promoted from the general engineering staff of NBC western division to field super- visor ; F. M. Figgins, to maintenance supervisor, and C. E. Pickett, con- trol relief supervisor. IRVIN L. FAULKNER, formerly with KOY, Phoenix, KAWM, Gal- lup. N. M., KCRJ, Jerome. Ariz., and KRQA Santa Fe, N.M., has joined KFEL, Denver, as press operator. E. W. SANDERS, formerly with RCA Mfg. Co., has joined the FCC field staff at Baltimore as a radio inspector. JIMMY BATHE. KFWB. Holly- wood, technician, ill for 13 weeks, has returned to his duties. ROBERT GRIFFIN, traffic man- ager of Universal Microphone Co., Inglewood, Cal., has been granted an FCC ship license, with the call let- ters WNOZ, for his auxiliary power cruiser Lona Dot. JAMES WEAVER, formerly of WRC, Washington, has joined WCSC, Charleston, S. C. GEORGE HERRICK, engineer of WINS, New York, married Lillian Campbell in July. GILBERT McDONALD, control en- gineer of WOV-WBIL, New York, married Beatrice Elberfeld July 9 at Belmor, N. Y. DOUGLAS AITCHISON, of CKLW, Windsor-Detroit, married Miss Marie Baes in Windsor July 16. FRANK RIDGEWAY, formerly of KTHS. Hot Springs, Ark., has joined WTOL. Toledo. WILLIAM CARBERRY. formerly on the technical staff of KITE. Kan- sas City, has moved to Los Angeles. CHESTER RACKLEY. in charge of NBC New York audio facilities, has joined the network's Hollywood staff to conduct experiments in the new studios now being erected. HENRY HULICK. chief engineer of WPTF, Raleigh, N. O., is the father of a girl, Dorothy Dundee, born July 16. NEW COMB WEISENBERGER, formerly chief engineer of KGFW, Kearney, Neb., has joined KMA, Shenandoah, la. KEN CURTIS, of WEEI. Boston, recently married Beth Meeder, of Nor- folk, Va. PAUL KRANTZ has joined the en- gineering staff of WPEN, Philadel- phia. EUGENE KRAUSE, of WPEN. Philadelphia, is the father of a girl born July 20. RALPH BARNETT, formerlv of WCKY, Cincinnati, has joined WEW, St. Louis. WILLIAM A. CLARK, recently ap- pointed manager of NBC's technical service staff, is suffering from a frac- tured thumb, result of a week-end slip. ROY SOHDAHL has been named chief engineer of WHLB, Virginia, Minn. Gleason Kistler, recently of WHLB, has joined KFJM, Grand Forks, N. D. When You Move . . . make sure BROADCASTING is going to move in with you Name Firm... New Address _ City State Former Address Firm City. State Report An" Change in Your Address at Once to BROADCASTING — NATIONAL PRESS BLDG. — WASHINGTON. D. C. IF Page 66 • August I, 1938 BROADCASTING • Broadcast Advertising Federal Group Issues New Catalogue Listing 181 Educational Radio Scripts EDUCATIONAL Radio Script Ex- change, clearing house for educa- tional continuities operated through the Federal Radio Edu- cational Committee and the U. S. Office of Education, has published the third edition of its script cata- logue, listing 181 radio scripts available to educational groups. The new catalogue lists 16 com- plete radio series and a number of miscellaneous scripts. In addi- tion, the Exchange supplies sev- eral supplementary aids to produc- tion, among them a Handbook of Sound Effects, a Radio Manual giving suggestions for the prelimi- nary arrangements, general organi- zation, and production of radio programs, and a Radio Glossaj-y, which defines common broadcast terms heard during production of a radio program. In less than two years the Script Exchange has supplied more than 3,000 educational groups and schools and colleges in 42 States with over 130,000 copies of scripts covering a wide range of subjects of proved educational value. About 13,000 copies of the radio manuals and glossaries, along with musical arrangements for local programs have been sent on request, accord- ing to the Office of Education. The Radio Script Exchange was created to further the work of the Federal Radio Education Commit- tee, composed of 40 representatives of. the broadcasting industry and educational groups. Commissioner of education John W. Studebaker is chairman of the Committee. Com- menting on the use of the Exchange by educators, Commissioner Stude- baker, at whose request last Jan- uary the FCC allocated 25 chan- nels in the ultra-high frequency band for nonprofit education broad- casting, said: "The primary purposes of the Federal Radio Educational Com- mittee, created by the Federal Communications Commission Dec. 18, 1935, were to work for elimi- nation of controversy and misun- derstanding between educators and broadcasters, and to bring about active co-operative efforts between the two groups. As part of one of the projects set up by the Federal Radio Education Committee, the Educational Radio Script Ex- change was organized to serve as a central clearing house for radio scripts and production suggestions. By this means educational groups in various parts of the country may exchange materials and exper- iences, and local educational or- ganizations are helped to become sufficiently adept in radio broad- casting to enable them to secure time on the air and to do a quality of broadcasting which justifies co- operation by the local station." Among programs for which scripts are available through the Exchange are Treasures Next. Door, a series of 10 quarter-hours dramatizing literary classics; In- terviews With the Past, in which six historic celebrities return to be interviewed by high school stu- dents; American Yesterdays, orig- inally produced by the Pittsburgh, Pa. high schools, sketching the lives of outstanding figures in American history. In the science and industry series are Epoch Dis- coveries of the Past dramatizing discoveries which have revolution- ized science and industry; Have You Heard, a series dealing with natural science; Stories of Amer- ican Industry, prepared by the De- partment of Commerce in coopera- tion with the Office of Education, a 24-chapter chronicle of the his- tory of industry. For safety education and voca- tional guidance work, the Script Exchange has available Safety Musketeers, suitable for junior and senior high schools, and the Plan- ning Your Career series. Musical Programs Music by famous orchestras is provided in Symphony Hall, orig- inally prepared by WRUF, Gaines- ville, Fla., which presents in a seven-program series selected re- cordings of the Minneapolis Sym- phony, Paul Whiteman's Concert Orchestra, the Chicago Symphony and the London Symphony. Among other scripts available are Let Freedom Ring, a dramati- zation of civil liberties; America's Hour of Destiny and Treasure Trails, dramatizing the national parks; and Christ of the Andes, one of the chapters dealing with peace from Brave New World, the Latin-American "good neighbor" series. In addition to actual broadcasts over local stations, the Office of Education pointed out, the scripts are used by many schools in "mock broadcasts" over public address systems within the school. Both the scripts and manuals have bean used in courses of journalism, speech, and adult classes studying educa- tion by radio. Some stations have produced the scripts as noncommer- cial sustaining programs. Beside schools and colleges, edu- cational groups using scripts from the Exchange have included dra- matic societies, parent-teacher as- sociations, CCC classes, theater guild groups, civic organizations, and production units of radio sta- tions. The programs have been ex- tensively used in Pittsburgh, New York, St. Louis, Wichita, San Jose, Cal., Terre Haute, Ind., Rockford, 111., East Canton, O., Cleveland and Washington, D. C. Educational institutions in Alaska, Argentina, Australia, Canada, Canal Zone, Cuba, England, Denmark, New- foundland, Puerto Rico, Virgin Is- lands, and the Union of South Africa have requested copies of the scripts. 7 out of 10 Listeners to BUFFALO STATIONS tune in WGR or WKBW between 5 and 7 P. M. says Ross Federal BUFFALO BROADCASTING CORPORATION RAND BUILDING, BUFFALO Represented by FREE & PETERS Frank E. Brandt FRANK E. BRANDT, associate editor of the Rock Island (111.) Argus and radio news commenta- tor on WHBF, Rock Island, died July 19 after a brief illness. Mr. Brandt's Daily Airetorial had been broadcast on WHBF since the sta- tion affiliated with the Argus in 1932. Mr. Brandt worked on sev- eral Ohio newspapers as a youth, then studied for the ministry and served under the Chicago diocese of the Trinity Episcopal Church for 20 years. At 50 he resigned the ministry and became a reporter for the former Chicago Journal. THE racing sloop Revenge, owned by Blair Walliser. WGN production chief, and Ken Griffin of the WGN dramatic staff, finished eighth in the racing division of the annual Chicago to Mackinac Island yacht race in latter July. Last year Re- venge was the winner of the race. RESULTS ASSURED with WTOC SAVANNAH, GA. CBS Network «1 260 K.C Extensive Promotion Department UNITED PRESS NEWS Q'60£H,T4fCY Bought all hut TtK WALLS ! When a Fargo merchant has troubles, they're usually good troubles! His Red River Valley customers spend thirty-three cents of every dollar that goes for retail purchases in all of North Dakota, South Dakota and Minnesota together [minus the counties containing Minneapolis and St. Paul]. That's a heap of business coming from an area that's served by ONE station ! WD AY is the station. Would you like the whole story ? WDAY.inc N. B. C. Affiliated with the Fargo Forum FARGO N. D. FREE and PETERS, INC. NATIONAL REPRESENTATIVES 940 KILOCYCLES 5ooo WATTS DAY iooo WATTS NIGHT BROADCASTING • Broadcast Advertising August I, 1938 • Page 67 PROFESSIONAL DIRECTORY Jansky &. Bailey An Organization of Qualified Radio Engineers Dedicated to the SERVICE OF BROADCASTING National Press Bldg., Wash., D. C There is no substitute for experience GLENN D. GILLETT Consulting Radio Engineer 982 National Press Bldg. Washington, D. C. JOHN BARRON Consulting Radio Engineer Specializing in Broadcast and Allocation Engineering Earle Building, Washington, D. C. Telephone NAtional 7757 HECTOR R. SKIFTER Consulting Radio Engineer FIELD INTENSITY SURVEYS STATION LOCATION SURVEYS CUSTOM BUILT EQUIPMENT SAINT PAUL, MINNESOTA A. EARL CULLUM, JR. Consulting Radio Engineer 2?35 North Henderson Avenue Telephones 3-603? and S-2945 DALLAS, TEXAS FIELD STRENGTH — QUESTIO\NAIRE SURVEYS 350 MADISON AVE. NEW YORK CITY Murray Hill 2-2046 THOMAS APPLEBY (LT. Comdr. usnr) Consulting Radio Engineer ALLOCATION PROBLEMS DIRECTIONAL ARRAYS DESIGNED ANTENNA & FIELD MEASUREMENTS STATION LOCATION SURVEYS National Press Bldg., Wash., D. C. McNARY and CHAMBERS Radio Engineers National Press Bldg. Nat. •4048 Washington, D. C. PAUL F. GODLEY Qonsulting Kadio Engineer Phone: Montclair (N. J.) 2-7859 PAGE & DAVIS Consulting Radio Engineers Munsey Bldg. District 8456 Washington, D. C. HERBERT L. WILSON Consulting Radio Engineer Design of Directional Antenna* and Antenna Phasing Equip- ment, Field Strength Surveys, Station Location Surveys. 260 E. I6l^t St. NEW YORK CITY ROBERT S. RAINS Special Consultant Accounting Taxes Munsey BuilcSng — Washington, D. C. Telephone: Metropolitan 2430 Robert S. Rains Former Special Consultant Federal Communications Commission Out West Us R. D. MARTIN Consulting Engineer Field Surveys Over all Transmitter and Antenna Testing 7 S. Howard St. Spokane, WuL TAeif Mevet Miii . • . Station owners, managers, sales managers and chief en- gineers comb every issue of Broadcasting. FREQUENCY MEASURING SERVICE Many stations find this exact measuring service of great value for routine observation of transmitter perform- ance and for accurately calibrating their own monitors. MEASUREMENTS WHEN YOU NEED THEM MOST at any hour every day in the year R. C. A. COMMUNICATIONS, Inc. Commercial Department A RADIO CORPORATION OF AMERICA SERVICE 66 BROAD STREET NEW YORK, N. ACA Claims Gains AMERICAN Communications As- sociation, CIO union covering all branches of the communications industry, has increased its member- ship 300% in the last year, Mer- vyn Rathborne, ACA president, told the more than 150 delegates attending the union's fourth an- nual convention, held in New York, July 18-28. The ACA broadcast division has closed its office and moved into space adjoining ACA national headquarters at 10 Bridge St., New York. MBS Biscuit Co-Op UNION BISCUIT Co., St. Louis, is sponsoring KWK's broadcasts of The Green Hornet, twice-weekly adventure series on MBS which stations may either carry as sus- taining or sell locally. Jell-Well Dessert Co. sponsors the show on four Don Lee stations, thru Lord & Thomas, Los Angeles. Union sponsorship was placed direct. DAVID SARNOFF, president of RCA. was scheduled to sail Aug. 3 on the Normandie for a six-week trip to Europe. CLASSIFIED ADVERTISEMENTS Help Wanted and Situations Wanted, 7c per word. All other classifications. 12c per word. Minimum charge $1.00. Payable in advance. Count three words for box address. Forms close 25th and 10th of month preceding issues. Help Wanted Wanted — Salesman with good record of sales and one who can handle national as well as local business. Midwest 1000-watt station. Write Box A42, Broadcasting. Combination man. salesman-announcer, September first. Salary and commission. Experience necessary. Prefer Western man, single, good references. Give com- plete information first letter. KITJP, Durango, Colorado. Progressive Midwest station wants ca- pable, experienced operator or chief engi- neer. Only applicants with commercial broadcast experience will be considered. Prefer young man familiar with RCA equipment with both transmitter and operating experience. Position to be filled at once . . . only applicants who can come for a personal interview will be consid- ered. Starting salary depends upon the individual and his experience. Address all inquiries to Box A59, Broadcasting Magazine. Situations Wanted First class licensed engineer, operator, employed in small station, desires change. Will go anywhere. Box A38, Broadcasting. Employed announcer wants change. Will go anywhere. Voice recording on request. Box A56. Broadcasting. Operator, 1st class telephone, 2nd class telegraph, 22 w.p.m. on the mill, desires position. Box A41, Broadcasting. Need immediate work. Have had 11 years experience in Program Department and as Chief Announcer. Am married, no children. Age 29. Appreciate immediate reply. Box A61, Broadcasting. Employed operator wants change. Ra- diotelephone and radiotelegraph licenses. Experience at sea and in broadcast sta- tion since May 1st. Will go anywhere. Box A40. Broadcasting. Announcer, continuity and copy writer, fine tenor voice. Broad knowledge of mer- chandising, advertising and sales pro- motion. Would like to locate in Middle West area. Box A57 care Broadcasting. Experienced commercial man. Now em- ployed. Married. 30 years old. University graduate. Wants permanent position with progressive station. Prefer southwestern or southern state. Box A55. Broadcasting. Man acquainted with most radio sta- tions, advertising agencies and many ad- vertisers available in executive or sales capacity. Excellent references. Box A50, Broadcasting. Young man with radiotelephone first class license, wants any kind of work in station ; short service record. Permanent or temporary ; salary not important. Box A49, Broadcasting. Man with fourteen years experience as General Manager of a thousand watt sta- tion desires to make change to station in need of reorganization. Box A46, Broadcasting.. Capable young lady qualified for con- tinuity, announcing, dramatic work. B.A. degree, speech major. Also secretarial, re- search, and journalistic experience. Seek- ing position continuity or production de- partment. Box A52. Broadcasting. Manager successful small operation wants greater opportunity as manager or commercial manager, preferably in South- west or South. Salary and percentage. Will arrange interview. Box A54, Broad- casting. Situations Wanted (Cont'd.) Announcer, actor and time salesman with wide experience. Skilled in produc- tion and programing. Has appeared regu- larly on major networks. Impressive references. Will go anywhere. Puts op- portunity ahead of salary. Box A60, Broadcasting. Ambitious, intelligent R.C.A. graduate holding radiophone and radiotelegraph li- censes desires operator's position. Inex- perienced but well acquainted with all phases of radio communication. Salary and location relatively unimportant. Box A53, Broadcasting. Station manager or salesmanager. Ex- cellent 10-year record. Local and national sales ideas and promotion. Successfully built two stations to highly profitable basis. Family man. Splendid references. Western Station. Available September first. Box A48, Broadcasting. News by capable, young commentator. Plenty years experience, program direc- tion, announcing special events. Employed desiring change. Stable. Capable. Get de- tails. Voice recording on request. Best references in State. Box A43, Broadcast- ing. Commercial Manager. Capable executive, exceptional record of sales increases local and national fields. Former sales head 50.000 watter. now engaged competitive field wants to do outstanding job for eastern station regardless size. Broad knowledge publicity and promotion. Box A47, Broadcasting. Attention — Station owners and man- agers. A progressive young man with 6 years experience as general, commercial and promotional manager of a regional N.Y.C. station wants the opportunity to show you that he can bring in business and build up your station. Salary second- ary. Available for personal interview. Box A58, Broadcasting. Experienced announcer age 32. special- ty sports. Capable of announcing all ma- jor and minor sports. Background : Col- lege graduate, participation in 5 sports, 4 years radio experience on 4 well known middle- western stations. Write own con- tinuity. Excellent radio voice. Best ref- erences. Will come for audition. Box A44, Broadcasting. Station Manager Available This man can prove his ability by virtue of successful present performance. Agency background prior to station managerial experience has fortified him with complete marketing knowledge from sales promo- tion, programing, production and writing to intelligent selling in local and national field. $6000 and "make-good" bonus. Box A45. Broadcasting. Wanted Station Wanted To Buy Experienced station operator will buy all or substantial interest, or will lease or manage radio station in good market. Prepared to make sizeable investment. Write full particulars. Box A51, Broad- casting. For Rent — Equipment Approved equioment. RCA TMV-75-B field strength measuring unit (new), direct reading ; Estiline Angus Automatic Recorder for fading on distant stations ; G. R. radio frequency bridge : radio oscilla- tors, etc. Reasonable rental. Allied Re- search Laboratories. 260 East 161st Street, New York City. •: Page 68 • August I, 1938 BROADCASTING ' Broadcast Advertising TW O CASES MERGED FOR COURT HEARING U. S. COURT of Appeals for the District of Columbia on July 27 granted the FCC a special appeal in its case against Paul R. Heit- meyer, manager of KLO, Ogden, Utah, and postponed action on the petition of Pottsville Broadcasting Co., Pottsville, Pa., for writs of prohibition and mandamus. In a per curiam decision noting the similarity of the questions in- volved, the Court ordered that the Pottsville and Heitmeyer cases be consolidated for hearing. No date for the hearing was set, but since the Court reconvenes again in October, it will be several weeks before further action is taken. Meantime the FCC has agreed to postpone consideration of the sev- eral applications involved in the Pottsville case until the court has acted. Seeking to prohibit the FCC from reopening a case reversed and re- manded by the Court, except on a single question of policy, Eliot C. Lovett and Charles D. Drayton, at- torneys for the Pottsville Broad- casting Co., applicant for a new daytime station in Pottsville, Pa., sought a "writ of prohibition" against the FCC. [Broadcasting, July 15]. The FCC, after reversal by the court, sought to consider all three applications for a Potts- ville station simultaneously, deter- mining the license grant on a basis of relative merit. NAB District Meetings MEMBERS of the NAB headquar- ters staff will attend district meet- ings of the NAB whenever possi- ble, under a policy announced July 29 by President Neville Miller. President Miller and Ed Kirby, public relations director, were to attend the District No. 2 meeting at Syracuse Aug. 1. Mr. Kirby planned to attend the District No. 7 meeting in Kansas City Aug. 6. Philip G. Loucks, former NAB managing director and special counsel, also plans to attend as many of these meetings as possi- ble to fulfill a commitment he made before retiring as special counsel several weeks ago. Nebraskans Elect L. L. HILLIARD, owner of KGKY, Scottsbluff, Neb., has been elected president of the Nebraska Broad- casters Association. John J. Gillin Jr., WOW, Omaha, was elected vice-president and designated to represent the association in inter- state conferences. Other officers are Art Thomas, WJAG, Norfolk, sec- retary-treasurer; Randy Ryan, KMMJ, Clay Center, director; W. I. LeBarron, KGNF, North Platte, director. JACOB RUPPERT. New York, starts a musical show on WEAF, New York. Sept. 6, Tuesdays and Fridays', 6-6 :35 p. m. Agency is Lennen & Mit- chell. New York. SPARKS-WITHINGTON Co.. Jack- son, Mich., manufacturers of Sparton radios, has taken out a facsimile li- cense under the Finch Telecommuni- cations Laboratories patents. Girls vs. Announcers CLELLAN CARD, announc- er of WCCO, Minneapolis, was recently elected honor- ary president of the We Chase Radio Announcers club, an organization of Min- neapolis high school girls. Honorary vice-president of WCRA "is Cedric Adams, Minneapolis Star columnist and WCCO news commenta- tor, with WCCO's Al Hard- ing as sergeant-at-arms, and a WCCO pageboy as honor- ary vice-president-in-charge- of-entertaining-us-girls-when- the-boy-friends-are-away. Of- ficial meeting time of the group is 7 a. m. Saturdays during President Card's Al- manac of the Air program for Northrup, King & Co. Testing New KNX A TEN-DAY equipment test of the new $350,000 KNX, Hollywood, transmitter erected in Columbia Park, Torrance, Cal., by CBS was started July 25 under supervision of James Middlebrooks, engineer in charge of construction. At the end of the test, CBS will apply to the FCC for a permit to conduct pro- gram tests for a 30-day period, to be followed by regular service. The 50,000-watt RCA transmitter is one of the most modern and com- plete in the world, according to Mr. Middlebrooks. With its 510-foot tower, fabricated by International Derrick & Equipment Co., »f Cali- fornia, the plant incorporates sev- eral new facilities never before used in radio transmission. The structure is of reinforced concrete and built in two adjoining units, each designed to withstand hori- zontal or vertical shock of almost any force of frequency from sud- den earth movement. The buildings stand on a six-inch concrete floor, poured directly on the ground, rather than on the foundation walls built into the ground. The floor foundation is an integral part of the building. Cairo Conference Report A REPORT covering the Interna- tional Telecommunications confer- ences held at Cairo, Egypt, which began last July 1, was made pub- lic July 27 by the State Depart- ment. It bore the signature of Senator White (R-Me.), chairman of the American delegation and listed conclusions reached by the conference, including the revised regulations governing international communications of every charac- ter. The report was submitted as of June 16 to the State Depart- ment. BUCHANAN & Co., New York and Chi- cago agency, on July 28 absorbed L. D. Wertheimer Co., taking about eight from the latter's staff. In Pictures MONOGRAM Pictures signed the Iowa Network's hillbilly unit, The Northwestemers, for another film chore following their work in "Starlight Over Texas," featuring Tex Ritter. Now in Hollywood with Ranny Daly, program direc- tor of KSO-KRNT, Des Moines, The Northwestemers will delay their return home a few weeks longer, meanwhile broadcasting their Mutual Network program, Tall Corn Time, from KHJ, Los Angeles. STORY OF MOLLE And How Sales Were Doubled Is Related by NBC THE STORY of Molle shaving cream, which has more than doubled sales by using radio ex- clusively for its national advertis- ing during the past four years, is simply and emphatically told in "Stubble, Stubble, Sales Are Dou- ble", handsome NBC promotion piece with cover embellished with a face bearing a sandpaper beard. Stating that Molle's sales for the last half of 1937 were 20% great- er than those for the same half of 1936, and that for the first quarter of 1938 they were 39% ahead of the first three months of 1937, the book gives full credit to Parks Johnson and Wally Butterworth and their Vox Pop show which Molle's maker, the Cummer Prod- ucts Co., has sponsored since Oct. 13, 1935, but adds that "the NBC Red network audience deserves credit, too." In January, 1937, a one-minute announcement devoted to another Cummer product, Energine clean- ing fluid, jumped Energine sales 15%, says the book, and their con- tinued increase caused Cummer to give this product its own program, with the result that sales of Ener- gine in the first quarter of 1938 were 26.2% ahead of last year. Re- producing letter from sponsor and agency (Stack-Goble Adv. Agen- cy), the piece closes with the thought that "if it's made to be sold it probably belongs on our air," the "our" referring to the Red network. Radio Outline Map for the broadcast advertising world H 31" x 21 V2" ' Shows all U. S. and Canadian stations fj Shows number of stations per city • Outlines and names each county, state, province ' Lists each station by state, city, call letters, frequency, power 1| Shows time zones Printed on white ledger paper permitting use of ink r Mailed flat PRICES: Single copies, 35c 10 or more, 25c each 10% discount on 50 or more BROACp&STING ^Broadcast \dvertisingr National Press Bldg. Washington, D. C. Yourself Against Lost Copies ofj BROADCASTING Unfortunately, copies of Broadcasting do get lost. Especially around a busy office — when you need them most. Remember when that happened to you? For in- surance against lost, strayed or stolen copies just order one of the new binders, large enough to accommo- date every issue for a year. Order a binder today! .50 POSTPAID Your name in gold 25c extra * Neat * Light Weight * Durable Flat Opening Snap In ^ Snap Out BROADCASTING ^Broadcast Advertising- National Press Bldg. WASHINGTON, D. C. %\ BROADCASTING • Broadcast Advertising August 1, 1938 • Page 69 QUALITY \yv\ — ELECTRICAL TRANSCRIPTION PROCESSING! Quality recordings require quality pro- cessing. That's why leading transcrip- tion manufacturers and radio stations specify CLARK pressings. For 20 years CLARK has been the standard in electrical transcription and phonograph record processing. Both wax and acetate "masters" get careful skillful supervision. They come out right when CLARK does them. For quality processing — say CLARK. ADVERTISING the new book 35,000 Days in Texas, -written by Sam Acheson, of the Dallas Morn- ing News staff, WFAA bas incor- porated the title as slogan in its station breaks : JVFAA. Dallas — ra- dio service of the Dallas Morning Neics — 35.000 Days in Texas. A his- tory of the Dallas Morning News since its beginning in 1842 when Texas was a Republic, the volume was published by Macmillan Com- pany, New York, and was released July 25. On date of release. WFAA broadcasted a 30-minute radio dra- matization of the highlights of the book. Ralph Ximmons. WFAA pro- gram director, was narrator. SIXTY entertainers of the WLS Na- tional Barn Dance will be the open- ing night grandstand attractions at the Illinois, Wisconsin and Indian-' state fairs, and will originate broad- casts direct from the fair grounds. National Barn Dance will be carried from the Illinois State Fair. Spring- field. Aug. 13 ; Wisconsin State Fair, Milwaukee. Aug. 20. and the Indiana State Fair. Indianapolis. Sept. 3. The Prairie Farmer Noon Dinnerbell pro- gram will also be broadcast from the fairs. HOXORIXG Henry Ford on his 75th birthday. WW.J, Detroit, broadcast the "world's biggest children's party'' July 30 from the Coliseum at the Michigan State Fair Grounds. With 8.000 school children participating. Mr. and Mrs. Ford were greeted by the full chorus singing "Happy Birth- day to You" and his favorite old-time and patriotic numbers, complete with birthday cake, candles and all. KRE. Berkeley. Cal.. has started construction of its new S22.000 stu- dios and office in Berkeley Aquatic Park. The new plant, adjoining the KRE transmitter on the East Shore Highway, will house two large stu- dios and the general office. XBC Hollywood employes, headed by Myron Dutton. producer. James Hart- zell and George McMenamin of the guest relations department, have or- ganized a Little Theatre group. WABC, New York, on July 18 start- ed two new early morning news com- mentators, Ruth Brine, on Tuesdays, Thursdays and Saturdays, and George Perrine, on Mondays, Wednesdays, and Fridays both at 8:30-8:45 a. m. DRAMATIZING early Canadian his- tory, What Price Loyalty will begin its sixth consecutive year Sept. 11 for St. Lawrence Starch Co.. Port Credit, Ont., originating on CKOC, Hamilton, Ont. and carried on a net- work including CBM. Montreal ; C B O. Ottawa ; C B L. Toronto ; CKLW, Windsor. See Jobber or Write for Literature |s|e wl MULT! UNIT Dual Diaphragm CRYSTAL Microph one For public ad- dress and night club installations. Cannot be acous- tically overloaded. N E W A R K • N • J • 2. 1 6 HIGH ST. HUmbold-fc 2.-0880 Page 70 • August 1, 1938 ASTATIC MICROPHONE LABORATORY. Inc. Dept. 0-9 Youngs:own, Ohio Licensed Under Brush Development Co. Patents ELECTION night in Oklahoma was more intense than usual last month after President Roosevelt's visit. Here are the crew of KVOO, Tulsa, working in an improvised studio in the Tulsa Tribune plant from which they broadcast 6 hours and 45 minutes of bulletins and comments, based on the newspa- per's tabulations and AP and INS reports. At left is Jack Mitchell, program director, who alternated with Ken Miller, newTs editor, seat- ed at microphone. In back is Doro- thy McCune, continuity and assis- tant news editor. Many Events WKY, Oklahoma City, en- joyed a fortnight of unusual special events activity in July by: Opening a new Wool- worth store; broadcasting di- rect from the court building the Oklahoma County grand jury findings indicting four members of the city school board; finals of the Arkan- sas Valley tennis tournament; annual motorboat regatta from Lake Overholser; Max Baer interviewed by Miss Tony Bennett on a visit to Oklahoma City; President Roosevelt's appearance; cos- mic ray tests at the city air- port under direction of Dr. Robert Millikan, along with returns of the Oklahoma pri- maries later in the day; air- conditioning show coverage from Skirvin Tower Hotel, with 20 WKY programs di- rect from the show. ANDRE KOSTELANETZ. CBS or- chestra conductor, touring South America with his bride, Lily Pons, was to broadcast on CBS from Buenos Aires July 31. The program, opening with an address by Alexan- der W. Weddell, American Ambassa- dor to Argentina, was scheduled for 5-5 :30 p. m., with a rebroadcast via an off-the-air recording by W2XE at 7-7 :30. This arrangement was made at the request of Kostelanetz, who wanted to compare the quality of the music as it sounded over the air and in the studio. Two Way Communication Inter-office, remote studios, office to office, house to garage. Hundreds of other uses. Simple to install. Any number of 'phones on same line. Microphone Division UNIVERSAL MICROPHONE CO., LTD., 424 Warren Lane, Inglewood, CalU., U-S.A. UNITED PRESS, with addition of four new station clients within the last few weeks, now serves 262 sta- tions in 44 states, according to Al Harrison, U. P. radio sales manager New stations are : KTRI, Sioux City - KDXT, Denton, Tex.; WCOC, Me- ridian, Miss.; and KFJI, Klamath Falls, Ore. MOBILE unit of KGKO, Wichita Falls. Tex., went straight into the danger area during the recent floods in the San Saba district, where for a time high water threatened to ma- roon it, and remained until the crisis passed. KGKO reported tremendous listener interest from its frequent broadcasts direct from the flood area. SOME 40 radio executives and artists of the San Francisco district were rounded up July 15 by Lloyd E Yoder, of KPO-KGO, San Francisco, for a 100-mile trek to the famous Sa- linas Rodeo. Yoder was chairman of the event for the tenth consecutive year. KDOX. Monterey, broadcast the roundup and fed it to MBS, with Reed Pollock and Abe Lefton as com- mentators and Melvin Johnson as en- gineer. TO OPEX Portland's third annual "fleet week" July 22. KOIX. Port- land, Ore., brought listeners a des- cription of the arrival of the U. S. fleet, with three KOIX announcers stationed at points along the harbor- front. Ivan Jones broadcast from atop the administration building of Swan Island airport ; Stanley Church, from the Steel Bridge ; and Marc Bowman from the harbor sea-wall. BROADCASTIXG appeals for fire fighters and giving campfire precau- tions, CFAR. Flin Flon. Man., has been helping combat the forest fires threatening the district. A DAIRY publication sponsors a weekly Dairymen's League News pro- gram on WSYR, Syracuse, with farm- ers discussing dairy news and general farm information. XIXTH Chicagoland Music Festival, featuring 8.000 musicians from 25 states, will be broadcast Aug. 20. on WGX and Mutual Xetwork, under auspices of Chicago Tribune Chari- ties Inc. FIVE HOURS after Howard Hughes' globe-circling flight ended. KOCY, Oklahoma City, gave its listeners a dramatization of the air jaunt. Xaiph Abedaher produced and directed the show. WXEW, Xew York, has started The Morning Star, women's variety pro- gram. Mondays through Saturdays at 9-10 a. m. Anne Hirst, lovelorn edi- tor of the New York Post, and Crys- tal Mowry, aviatrix and plane build- er, have been recent guests. WBAP, Fort Worth, picked up a quarter-hour broadcast by W. Lee O'Daniel, flour sponsor. and candidate for Texas Governor, direct from O'Daniel's old home town. Kingman, Kan., July 20. Announcer Dave Byrn made the Kansas trip along with Technical Supervisor R. C. Stin- son and the WBAP mobile unit. YAXKEE XETWORK is circulating a 4-page brochure calling attention to award of the Radio Guide Medal of Merit to the Xetwork and the Yan- kee Xetwork Weather Service. A. S. FOSTER, manager of WEW. St. Louis, will entertain members of the WEW staff and friends at a cele- bration in the remodeled WEW stu- dios Aug. 15, marking his first anni- | versary with the station. HOW GREAT documents have won freedom for oppressed people is told in a new weekly series. Milestones of Freedom, a WPA production, on WHX, Xew York. MAJ. ROMAX STARZYXSKI, di- rector-general of Polski Radio, the Polish broadcasting system, died af- ter a heart attack at his home near Warsaw July 5. BROADCASTING • Broadcast Advertising \ Don Lee Holds to Policy Of Carrying Film Debuts On a Sustaining Basis DON LEE Broadcasting System, Los Angeles, the Pacific Coast out- let of Mutual, will continue to car- ry film premieres and Hollywood additional special events as sus- taining broadcasts despite the com- mercial taint ascribed to them by Harrison Holliway, general man- ager of KFI-KECA, the NBC-Red and Blue stations in that city, and other southern California radio ex- ecutives [Broadcasting, July 15]. Willet Brown, assistant general manager of Don Lee, said the net- work views such events as of na- tional interest and distinctly in the special events category and thus would carry them at the network's expense. Mr. Holliway recently banned local release of all motion picture previews on a sustaining basis and announced such events would be accepted only as a paid commercial on his stations. To exploit the forthcoming film, "Men With Wings," Don Lee net- work, in cooperation with Para- mount Pictures Inc., Hollywood, on July 31 started for 13 weeks a weekly half hour dramatic pro- gram over the network. Subtitled "Cavalcade of American Aviation", and centered around the historical background of flying the weekly Sunday afternoon program is said to be one of the largest promotion- al campaigns ever staged by a film company to exploit a picture still in production. Robert Redd, Holly- wood writer, is producing as well as writing the series. Paul Mantz, technical advisor and William Wellman, director of the film, are cooperating in the transcontinental radio production. WSPD Purchases Site WSPD, Toledo, has purchased a new building to house its station, according to an announcement July 18 by J. Harold Ryan, vice-presi- dent and general manager. The property, formerly the office build- ing of the National Supply Co., is a four-story steel, concrete and brick structure. It was not pur- chased for immediate occupancy but with a view toward the future growth of radio and the eventual necessity of larger space for WSPD, according to Mr. Ryan. The station will remain at its pres- ent location in the Commodore Perry Hotel for the immediate future. 'The Crystal Specialists Since 1925" SCIENTIFIC LOW TEMPERATURE CO-EFFICIENT CRYSTALS $40 Approved by FCC Two for $75.00 ip^VEaeh Supplied in Isolantite Air-Gap Hold- ers in the 550-1500 Kc. band. Fre- quency Drift guaranteed to be "less than three cycles" per million cycles per degree centigrade change in temperature. Accuracy "better" than .01%. Order direct from — VICE 124 JACKSON AVENUE University Park HYATTSVILLE, MARYLAND A 2Step Program for your station: WOL, Washington, expects to be on the air with its new 1,000-watt trans- mitter on 1230 kc. by Sept. 1. Work- is progressing on the new transmit- ter house and two 230-foot Blaw- Knox radiators at Chillum. Md., about one mile from the District of Columbia line. Complete new Western Electric equipment is being installed. WOL was recently raised to regional status by FCC grant from its present local status on 1310 kc. A NEW Blaw-Knox quarter-wave vertical radiator will be installed by WRXL, Richmond, to operate di- rectionally under an FCC decision July 21 authorizing the 500-watt daytime station to increase to 1,000 watts full time on SS0 kc. WREC, Memphis, has asked the FCC for authority to use a 1,000-watt Western Electric transmitter for emergency purposes. It has also start- ed construction of new studios in en- larged quarters in the Peabody Hotel, to he completed early in the auuimn. WDNC. Durham, N. C. recently add- ed a Western Electric remote ampli- fier to its remote control facilities. RCA MFG. Co., Camden, has pub- lished a bulletin describing its Type 13-D volume indicator, with "four meter speeds, precision accuracy and broad application". THE automatic power switching equipment recently acquired by WMAQ. Chicago, was installed by Westinghouse E. & M. Co., and not as stated in this column July 15. Broad- casting regrets the error. THE new WOCB, 100-watt njght and 250 day local on 1210 kc, authorized May 13 by the FCC for construction in Barnstable Township, Mass., has asked the FCC for approval of a transmitter and studio site near Ilyannis, Mass. Station will be operat- ed liy Harriett M. Alleman and Helen W. MacLellan, Cape Cod realtors. COMMUNICATIONS PRODUCTS Inc., Jersey City, has issued a new bulletin describing its coaxial power transmission line and its impedance matching apparatus. NEW QUARTERS, modernistic and completely air-conditioned, will give KGVO, Missoula, Mont., complete production facilities for all types of broadcasts. The studios will be ready for occupancy by Oct. 1, according to Art Mosby. manager of KGVO. CONTRACTS for radio supplies to be used by Government agencies were awarded during the week ended July 21 to Bendix Radio Corp.. Baltimore, radio transmitters, $17,430.30 ; Allied Phonograph & Record Mfg. Co., Los Angeles, WPA transcriptions and pressings, $34,500 (estimated). Favor Manual Control NEBRASKA Broadcasters Assn., at its recent annual meeting in Kearney, Neb., addressed a resolu- tion to U. S. radio manufacturers protesting continued manufacture of pushbutton type radio sets not equipped with manual control fa- cilities. The association declared in the resolution that pushbutton sets limited reception to a small num- ber of stations and asserted that this might "gradually force inde- pendent and local stations to dis- continue or curtail operation be- cause of lack of sufficient potential audience to interest program spon- sors". THE official designation Columbia Park has been voted by the mayor and council of Torrance, Cal., for the 37-acre site there of the new $350,000 transmitter plant of KNX, CBS Hollywood key. 1- Consider the ECONOMY ...then look to LINGO — ■f, 2m Consider the EFFICIENCY ... then look to LINGO — • The most important program for any station — is its own! If you are planning a modernization program, or just "think- ing" about installing a new antenna system . . . you cannot afford to over- look Lingo's proven Economy and Effi- ciency. Lingo Vertical Tubular Steel Radiators have already done their job well. One station engineer recently wrote: "I am satisfied that a more effi- cient and economical radiator could not be obtained". If YOU want to know before you spend your money, not only what you can expect . . . but what you CAN GET . . . then drop us a line. State frequency, location and power of station and we will give you complete cost and performance charts in advance . . . with- out obligation. Free! "New Standards For Vertical Radiators'". Every station manager and engineer will be interested in the amazing Lingo story of efficiency and econ- omy. Write today ! John E. Lingo & Son, Inc. Dept. B8 Camden, N. J. BROADCASTING • Broadcast Advertising August 1, 1938 • Page 71 FEDERAL ACTIONS OF THE COMMUNICATIONS ... JULY 14 TO JULY 29, INCLUSIVE COMMISSION Decisions . . . JULY 14 "WILL, Urbana, 111. — Granted CP in- crease D to 5 kw. NEW, Zenith Radio Corp., Chicago — ■ Granted CP television station. NEW, Kanawha Valley Bcstg. Co., Charleston, W. Va. — Granted CP 1500 kc 100 w unl. MISCELLANEOUS — NEW, Summit Ra- dio Corp., Akron — Granted rehearing ; WPTF, Raleigh, granted extension exp. auth. 5 kw spec. ; WNBC, New Britain, Gonn., granted mod. CP trans, site, changes antenna, etc. ; KRIC, Beaumont, Tex., granted mod. CP change equip, etc. ; KFAB, Lincoln, and WBBM, Chicago, granted exp. auth. synchronize ; WOR, Newark, granted renewal facsimile ; WCLO, Janesville, Wis., granted invol. "transfer control to executors of H. H. Bliss, and granted renewal. SET FOR HEARING — KRLD, Dallas, CP move trans., increase to 50 kw unl. ; KFVS, Cape Girardeau, Mo., mod. license spec, to unl., contingent WEBQ grant ; KWK, St. Louis, mod. license increase N to 5 kw directional ; WBT, Charlotte, CP directional ; KFAB, Lincoln, and WBBM, •Chicago, CP and mod. license synchronize on 1080, increase KFAB power; KWBG, Hutchinson, Kan., auth. transfer control ito John P. Harris. JULY 19 MISCELLANEOUS — WD AN. Danville, HI., granted mod. CP. trans, site, radiator ; W2XSN, Montclair, N. J., granted mod. CP trans site at Alpine, N. J. ; KDYL, Salt Lake City, granted mod. CP extend completion ; KDNT, Denton, Tex., granted license for CP 1420 kc 100 w D ; WIRE, Indianapolis, granted license for CP aux. trans. ; NEW, Radio Enterprises, Hot Springs, Ark., denied continuance and con- solidation applic. KTHS to assign license to it, and CP move to Little Rock, etc. ; NEW, Colonial Bcstrs., Savannah, Ga., granted postponement oral argument ; WREC, Memphis, granted extension temp, auth. 5 kw N to overcome interference. JULY 21 KLUF, Galveston, Tex. — Granted con- sent vol. assign, license to KLLTF Bcstg. ■Co. KIEM, Eureka, Cal. — Granted consent "transfer control Redwood Bcstg. Co. to Wm. B. Smullins. WWL, New Orleans — Granted extension exp. auth. unl. time 850 kc. WLW, Cincinnati — extension facsimile. SET FOR HEARING — WOLS, Flor- ence, S. C, mod. license to unl. ; WLAW, Lawrence, Mass., CP directional, increase Std. to LS at KPO ; KSEI, Pocatello, Id., •CP in docket amended to directional 600 ike 1 kw N ; WHK, Cleveland, mod. li- cense to directional N & D, increase D tx> 5 kw ; WJJD, Chicago, renewal ap- plic. ; NEW, Coastal Bcstg. Co., Bruns- wick, Ga., CP 1420 kc 100-250 w unl. MISCELLANEOUS — NEW, Topeka Bcstg. Assn., Topeka, granted pet. file orief applic. Wm. F. Huffman, Wisconsin Rapids ; WABY, Albany, granted pet. join oral argument Tri-City Bcstg. Co., Schenectady ; WOKO, Albany, same ; KLX, Oakland, motion for bill of par- ticulars applic. Larry Rhine, San Fran- cisco ; WRNL, Richmond, Va., granted GP use 1 kw directional unl. ; WGBI, Scranton, denied CP 1 kw N ; NEW, Kathryn B. Gosselin, Aurora, 111., denied applic. as in default ; WJJD, Chicago, renewal set for hearing as result of com- plaints about patent medicine advertis- ing ; WIRE, Indianapolis, granted ex- tension temp. auth. operate nondirectional ; NEW, J. T. Griffin, Oklahoma City, dis- missed with prej. applic. CP use KOCY facilities as applicant requested with- drawal of applic ; KGW, Portland, Ore., retired to closed files facsimile applic. JULY 23 MISCELLANEOUS — NEW, Orville W. Xyerla, Herrin, 111., Commission on own motion continued hearing on applic. CP to 10-11-38; WBNX, New York, denied petition to separate applic. for power in- crease from that of WMBG ; WNOX, Knoxville, denied petition to remand for further hearing applies. South Bend Trib- une and King-Trendle Bcstg. Corp., for South Bend and Grand Rapids, respec- tively. JULY 26 MISCELLANEOUS— KGCU. M a n d a n, N. D., granted license for CP change • equip.; KLAH, Carlsbad, N. M., granted license for CP increase D to 250 w ; KTBS.Shreveport, La., granted license aux. JULY 21 MISCELLANEOUS — KWJJ, Portland, Ore., granted extension temp. auth. 1040 kc ltd., resume operation 9 p. m. to 3 a. m. ; WJAG, Norfolk, Neb., granted temp, auth. 1060 kc 1 kw ltd. ORAL ARGUMENT — Great Western Bcstg. Co., Omaha 9-22-38 ; Wm. F. Huff- man, Wisconsin Rapids, 9-29-38 ; Mass. Bcstg. Corp., Boston ; Geo. W. Taylor Co., Williamson, W. Va. ; Greater Greenwood Bcstg. Sta., Greenwood. S. C, and W. A. Barnette, Greenwood ; Pinellas Bcstg. Co., St. Petersburg, Fla. ; Peter Goelet, New- burg, N. Y. ; C. G. Hill, G. D. Walker and Susan H. Walker, Winston-Salem, N. C, all on 10-6-38. JULY 28 NEW, Burl Vance Hedrick, Salisbury, N. C. ; Piedmont Bcstg. Corp., Salisbury — Burl Vance Hedrick denied CP 1340 kc 1 kw D ; Piedmont Bcstg. Corp. granted CP 1500 kc 100-250 w unl. NEW. Capitol Bcstg. Co., Raleigh, N. C. ; WFNC, Fayetteville, N. C. — Capitol Bcstg. Co. granted CP 1210 kc 100-250 w unl. ; denied CP 1210 kc 250 w D. MISCELLANEOUS— WVFW, Brooklyn, granted consent transfer control to Eva L. D'Angelo as trustee for Salvatore D'Angelo ; WGRM, Grenada, Miss., grant- ed CP increase to 250 w D ; WHO, WSM, W G N granted facsimile extensions ; WKAT, Miami Beach, Fla., granted in- crease D to 250 w ; KOB, Albuquerque, N. M., and KEX, Portland, Ore., granted extension auth. simultaneous operation ; WGVA, Indianapolis, granted vol. assign. CP to Indiana Bcstg. Corp. ; WTIC, KTHS. KRLD, WESG, WBAL, WAPI. KVOO, KWKH, granted extension experi- mental auth. ; WLW, Cincinnati, granted exp. auth. 500 kw directional and license renewed ; WCNW, Brooklyn, license fur- ther extended pending action on renewal. SET FOR HEARING — NEW, John T. Alsop Jr., Ocala, Fla., CP 1500 kc 100 w unl. ; NEW, Virgil V. Evans, Spartan- burg, S. C., CP facsimile; WWL, New Orleans, mod. license to unl. ; WGAN, Portland, Me., invol. transfer control to Gannett Pub. Co. ; KHSL, KVCV, Red- ding, Cal., consent transfer control Gold- en Empire Bcstg. Co. to Roy McClung, Horace E. Thomas, Stanley R. Pratt Jr. ; NEW, Pillar of Fire, Zarephath, N. J., CP international station 5 kw unl. ; NEW, Clair L. Farrand, New York, CP special emission 1 kw unl. ; KFVD, Los Angeles, mod. license to unl. ; WJRD, Tuscaloosa, Ala., mod. license to unl. ; WHDH, Bos- ton, applic. amended re equip., antenna, increase 1 to 5 kw unl. 60 days ; WHJB, Greensburg, Pa., CP amended re trans, site, equip., increase power 250 w to 1 kw unl. ; NEW Michael J. Mingo, Ta- coma, Wash., CP in docket amended to 1400 kc 250 w unl. directional ; WDNC. Durham, N. C, CP move trans, locally, new equip., increase D to 250 w ; WILM, Wilmington, Del., CP move trans, site, new radiator, increase to unl. ; KFJZ, Fort Worth. CP change 1370 kc 100-250 w to 930 kc 500 w unl. ; WHAI, Greenfield. Mass., mod. license D to unl., 100-250 w; W H K C, Columbus, renewal license ; WKBN, Youngstown, mod. license 570 to 640 kc, increase to 1 kw unl. ; KSD, St. Louis, denied rehearing applic. mod. li- cense ; WTBO, Cumberland, Md., denied decision prior to 8-1-38; WBZA, KTBS. KRE, Elwood Warwick Lippincott, Bend Bulletin, Louisville Times Co., denied pe- titions rehearings ; WOAI, San Antonio, reconsidered and vacated action of 8-18-37 dismissing petitions of Southland Indus- tries Inc. and Voice of Greenville for re- hearing in No. 3758 and 3242 ; denied re- hearing ; denied motion to dismiss filed by Hunt Bcstg. Assn. JULY 29 KAST, Astoria, Ore.— Granted CP modi- fy trans., new antenna, etc. change 1370 kc 100 w D to 1200 kc 100-250 w unl. NEW, Four Lakes Bcstg. Co., Madison, Wis. — Applic. denied as in default. NEW. El Paso Bcstg. Co., El Paso, Tex. ; NEW, World Pub. Co., Tulsa. ; KGKL, San Angelo, Tex. ; NEW, Tribune Co., Tampa. Fla. — Commission denied in all cases the applications : El Paso Bcstg. Co. for CP 940 kc 1 kw unl. ; World Pub. Co., CP 940 kc 1-5 kw unl. ; KGKL, change 1379 kc 100-250 w to 940 kc 1-5 kw ; Tribune Co., CP 940 kc 1-5 kw. WKBZ, Muskegon, Mich. — Granted auth. voluntarily assign license to Ashbacker Ra- dio Corp. NEW, Richard M. Casto, Johnson City, Tenn. ; Johnson City Bcstg. Co., same ; Knoxville Journal Bcstg Co., Knoxville — Richard M. Casto and Knoxville Journal KFEL, Denver, broadcast a com- mercial in July from Berthoud Pass, which it calls the highest point on any transcontinental high- way. Following a program fed to Mutual to celebrate completion of hard-surfacing of Route 40, Bill Welsh broadcast recreation of a Yankee-Red Sox ball game from his snowy perch, 11,315 feet above sea, level for Kellogg Co. He spoke 105 minutes from this tent. With him were Frank Bishop and Mark Crandall. KFEL claims it was the highest point of origination for any commercial broadcast. BUT — KGW, Portland, Ore., went all the way to the top of Mount Hood, 11,253 feet above sea level to feed NBC-Red a program covering the annual climb of a local American Legion post. Here are Bob Thom- linson (left) and Rusty Fowler at the summit house. Bcstg. Co. denied CP's 1200 kc 100-250 w; Johnson City Bcstg. Co. granted CP 1200 kc 100-250 w. Examiners' Reports . . . NEW, Vancouver Radio Corp., Van- couver, Wash. — Examiner Bramhall recom- mended (1-682) that applic. CP 880 kc 250 w D. NEW, Nathan Frank, New Bern, N. C; NEW, J. J. White d/b Greenville Bcstg. Co., Greenville, N. C. — Examiner Seward recommended (1-684) that applic. Nathan Frank CP 1500 kc 100 w unl. be granted; that applic. J. J. White CP 1500 kc 250 w D be denied. NEW, Anne Ja Levine, Palm Springs, Cal. — Examiner Hyde recommended (I- 685) that applic. CP 1370 kc 100-250 w unl. be dismissed with prejudice. NEW, State Broadcasting Corp., Gret- na, La. — - Examiner Berry recommended (1-686) that applic. CP 1370 kc 100-250 w spec, be denied. KIDO, Boise, Id. — Examiner Hyde rec- ommended (1-687) that applic. mod. CP extend completion date be dismissed with prejudice. NEW. Kammeraad-Smith Bcstg. Co., Holland, Mich. — Examiner Seward recom- mended (1-690) that applic. CP 1200 kc 100 w spec, be dismissed with prejudice. WDAE, Tampa, Fla. — Examiner Arnold recommended (1-692) that applic. change 1220 to 780 kc be granted. Applications . . . JULY 15 WBRY, Waterbury, Conn.— Auth. trans- fer control of corp. from W. J. Pape to W. J. Pape & Co., 200 shares common stock ; auth. transfer control of corp. from E. R. Stevenson, Caroline D. Benjamin, James H. Darcey, Waterbury Trust Co., trustee for F. T. Holmes, Waterbury Foundation, to Wm. J. Pape. Wm. B. Pape, Eric Pape and J. Warren Upson, voting trustees. WCOU, Lewiston, Me. — Mod. CP re an- tenna, new trans., trans, site. WFAS, White Plains, N. Y.— Mod. li- cense re hours. ' NEW, Board of Education. New York- CP educational high-freq. station. NEW, Moody Bible Institute, Chicago — CP educational high-freq. station. JULY 19 WNYC, New York — CP vert, antenna, new 1 kw trans, for auxiliary use. WMSD, Sheffield, Ala. — Mod. license move to Muscle Shoals, Ala. KVOO, Tulsa — Extension exp. auth. 1140 kc 25 kw unl. directional N. WREC, Memphis — CP 1 kw WE trans, for emergency use. WHO, Des Moines — Exp. auth. new equip., increase 50 to 500 kw. KYSM, Mankato, Minn. — License for CP as mod. new station. KTRI, Sioux City, la. — Same. KVRS, Rock Springs, Wyo. — Same. KGVO, Missoula, Mont. — License for CP increase D power. JULY 21 WCAO, Baltimore — CP change trans. WMBC, Detroit — CP change 1420 kc 100-250 w to 600 kc 250 w, move trans. KALB, Alexandria, La. — Auth. trans- fer control to Wm. F. Cotton. WSAU, Wausau, Wis. — License for CP increase D to 250 w. WGN, Chicago — Extension facsimile. WJAR, Providence — CP increase N to 5 kw directional. WOCB, Barnstable Twp., Mass.— Mod. CP new station re trans., antenna etc. NBC, New York — Extension auth. trans- mit recorded programs to Canada. KDKA, Pittsburgh — License for CP change equip. WMSD, Sheffield, Ala.— Auth. transfer control to W. M. Liddon. WSJS, Winston-Salem, N. C. — CP new trans., antenna, increase to 100-250 w, move trans. NEW, M. C. Reese, Phoenix, Ariz. — CP 1500 kc 100-250 w unl., amended to 1200 kc. JULY 28 NEW, John F. Nolan, Steubenviile. O. — CP 1310 kc 100 w D. NEW, Bowling Green Bcstg Co., Bowl- ing Green, Ky. — CP 1310 kc 100-250 w unl. WPEN, Philadelphia — Auth. transfer control to Arde Bulova. WIBW, Topeka — Mod. CP new trans., change antenna, for approval trans, site. KGGC, San Francisco — Vol. assign li- cense and CP Golden Gate Bcstg. Co. to Golden Gate Bcstg. Corp. Radio-Press Equality THAT radio reporters in foreign lands should receive the same fa- cilities as newspaper correspon- dents, was recommended recently by a special League of Nations committee designated to report on the use of broadcasting in the in- terests of peace. Included on the committee were Dr. Max Jordan, Central European representative of NBC; Edward Murrow, CBS European director; A. R. Burrows, secretary-general of the Interna- tional Broadcasting Union; Prof. John Whitten of Princeton, direc- tor of the Geneva Research Cen- ter, and Sir Alfred Zimmern of Oxford. Page 72 • August 1. 1938 BROADCASTING • Broadcast Advertising NETWORK ACCOUNTS (Ail time EDST unleM other-true *peoi£ed) New Business IPEPSODENT Co., Chicago I denti- frice and mouthwash), will sponsor a variety show with Bob Hope on NBC- Red. Tues., 10-10 :30 p. m. on an un- determined number of stations. Agen- Icy: Lord & Thomas, Chicago. CONSOLIDATED BAKING Co., Xew York (Hostess Cake and Won- der Bread), on Oct. 14 starts a va- riety program on 44 CBS stations, Fri., 7:30-8 p. m. (rebroadcast, 12:30- I a. m.). Agencv : Benton & Bowles, X. Y. JOHN MORRELL & Co.. Ottumwa, la. (Red Heart dog food), on Sept. II will start Bob Becker's Chats About Dogs on 19 NBC stations, Sun., 1 :45-2 p. m. Agency : Henri, Hurst & McDonald, Chicago. LIGGETT & MYERS Tobacco Co- New York (.Chesterfield cigarettes), on Sept. 20 starts Burns d Allen on 97 CBS stations, Fri., 8:30-9 p. m. Agency : Newell-Emmett. N. Y. PROCTER & GAMBLE Co., Cincin- nati (Ivory soap), on Sept. 3 starts an unnamed program on 20 NBC- Red stations, Mon. thru Fri., 4 :30- 4 :45 p. m. Agency : Compton Adv., i| X. Y. PENN TOBACCO Co., Wilkes- Barre, Pa. (Kentucky Club tobacco), on Oct. 1 starts Vox Pop, with Parks Johnson and Wally Butter- worth, on 27 NBC-Red stations, Sat., 9-9:30 p. m. Agency: Ruthrauff & Ryan, N. Y. GENERAL FOODS Corp., Xew 1'ork (La France), on Aug. 1 re- sumes Alary Margaret AlcBride on 38 CBS stations, Mon., Wed., Fri., 12- 12:15 p. m. Agency: Young & Rubi- cam, X. Y. Renewal Accounts FORD MOTOR Co., Dearborn, Mich, (automobiles), on Sept. 11 resumes Ford Sunday Evening Hour on 87 CBS stations, Sun., 9-10 p. m. Agen- cy: N. W. Ayer & Son, Philadelphia. WELCH GRAPE JUICE Co., West- field, X. Y., on Aug. 14 renews Irene Rich for Welch for 52 weeks on 47 NBC-Blue stations, Sun., 9:45-10 p. m. (repeat, 11:15-11:30 p. m.). Agen- cy: H. W. Kastor & Sons Adv. Co., Chicago. STERLING PRODUCTS, Wheeling (Bayer's Aspirin), on Aug. 2 renews ' for 52 weeks Second Husband on 31 CBS stations, Tues., 7:30-8 p. m. Agency : Blaekett- Sample -Hummert. N. Y. Network Changes I CAMPAXA SALES Co., Batavia. , 111. ( Italian Balm, Dreskin, D.D.D. Coolies), on Sept. 2 shifts First Nighter from XBC-Red, Fri., 10-10:30 p. m.. to 50 CBS stations, Fri., 8- s :!U p. m. Agency: Aubrey, Moore & Wallace, Chicago. LADY ESTHER, Chicago (cosmet- ics), on Sept. 2 shifts Lady Esther Serenade on 49 NBC-Red stations from Tues.. 8:30-9 p. m., to Fri., 10- 10 :30 p. m., into period vacated Aug. ! 26 by Camnana Sales Co. First Night- er. Agency : Lord & Thomas, Chicago. CUMMER PRODUCTS Co., Bed- ford. O. (Energine cleaning fluid), on July 31 replaced Radio Newsreel with Spy Secrets, dramatic serial, on- 23 NBC-Red stations, Sun.. 5:30-6 1>. m. Agency: Stack-Goble Adv. Agency, Chicago. Radio in Industry AFTER a series of heavy rains, WEAN, Providence, sold time to Universal Wind- ing Co., Providence, which broadcast this announcement: "William A. Ruhl, works manager of Universal Wind- ing Company, announces that power has been resumed at the plant and employes should report for work to- morrow, Wednesday morning, July 27. Remember — Em- ployes of the Universal Wind- ing Company report for work tomorrow morning, as power has been resumed at the plant." I a frankY f REVELATION ) General Mills, Chrysler Sponsoring Pro Football CONTRACTS for sponsorship of professional games in two cities had been reported signed as Broad- casting went to press. General Mills, Minneapolis, will sponsor Chicago Bears games on WJJD, Chicago, with Jimmy Dudley giv- ing on-the-scene accounts for home games and ticker pickups for games away. Chicago Cardinals games will be sponsored by Gen- eral Mills on WIND, Gary, with Russ Hodges announcing. The sea- son starts with the Bears-Cardi- nals evening game Sept. 11. Chrysler Corp. will sponsor the Detroit Lions on WJR, with Harry Wismer as announcer and Harry Kipke, former Michigan U coach, as commentator. Although the Lions are owned by G. A. Richards, president of WJR, this is the first season that station has been able to clear time for the pro games. A shift in the Fr. Coughlin series will be necessary. Lee Anderson Adv. Co., Detroit, placed the Chrysler account. The motor firm is understood to be interested in pro football in other cities. THE first permanent American ex- hibit of television, to be placed in the NBC quarters in Radio City, will be opened early in the autumn, accord- ing to O. B. Hanson. XBC chief engi- neer, who is in charge. UNION OIL Co., Los Angeles, (pe- troleum products), on July 25 re- named its weekly Pacific Coast NBC- Red network half-hour program The 76 Review, and added Conrad Nagel as commentator, replacing John Nes- bitt. LADY ESTHER Co., on Sept. 2 changes from 8:30 p. m. to 10-10:30 p. m. (EST) on 49 NBC-Red sta- tions. Guy Lombardo's orchestra will replace Wayne King in early Octo- ber, according to Lord & Thomas. PACIFIC UNION CONFERENCE. Seventh Day Adventists, Los Angeles (religious), on Aug. 7 adds 4 Arizona Network stations ( K O Y , KGAR. KSUN, KCRJ) for The Voice of Prophesy, now heard on 12 Don Lee California stations, Sun.. 9-9 :30 a. m. Agency : Lisle Sheldon Adv., Los An- geles. Which Everyone Knew Before Anyway W E DON'T GIVE THINGS AWAY not when we can avoid it. In fact, we don't give away any more equipment than you give away free com- mercial programs. Like you, we're in business to make money, honestly and on a fair basis. Maybe we're peculiar about this. But neither a manu- facturer of apparatus nor a broadcasting station can operate very long without profit. We have a selfish motive. We want to stay in business. We want to continue to employ our men. And we want to continue to serve you by supplying you with first class broad- casting equipment. Have you noticed there's usually a catch when some- thing is given away? If a product is really good it can be sold at a fair price. If there's value in it, there's no need to give it away. We try to sell at reasonable prices with a fair margin of profit. We try to give the buyer his full money's worth. This isn't altruism. It's good business. We've found we can sell more this way. You get more for your money from us because we have a well-equipped research laboratory, a capable engineering department of cooperative branch offices. It costs us something to support them, just as you have to pay for your announcers or your engineers. You could probably let the janitor sign off occasionally in the evenings and save money but it wouldn't be worth it. That's how we feel, too. So, if you're looking for your full money's worth, if you want good service and friendly cooperation from a live, wide-awake organization — try us. That's all we ask. AN ADVERTISEMENT OF RCA MANUFACTURING COMPANY, INC. FOR YOUR NEW STUDIOS — Choose — Gates Speech Equipment BROADCASTING • Broadcast Advertising August 1, 1938 • Page 73 ADVERTISING 7-Up (5c soft drink) and keeping step with Texas political turmoil over the Governor's race, the Dr. I. Q. Program over KRLD, Dallas, Wednesdays, elected its own Governor, candidates be- ing chosen from persons attending July 20 performance in a local theater. There were 12 candidates in the race, and during the per- formance a $10 prize was offered the person in the audience who could name at least 10 of the 12 candidates. Recently the broadcast sponsored a hog-calling contest, prize for which was a little pig. Program is sponsored by 7-Up Bottling Co., Dallas, and is handled by the Gandy Adv. Agency, Dallas. SAFEWAY CTS AD\"ERTISED N. B. C.'S-KIDO CREAM OF THE WEST CEREAL JELL-0 OXYDOL MORNING ■ CARNATION ■ SEGO MILK M. C. P. PECTIN COCA COLA MAXWELL HOUSE COFFEE SUN VALLEY CORN COCOMALT IVORY SOAP KELLOGG S FINE CEREALS L.\B VEGETABLES rtbs 19c tfoi KIDO, Boise, Id., has a tieup with Safeway stores by which announce- ments are exchanged for display in windows and Safeway newspaper advertising. Here is a sample. * * * Gadgets Galore ! NATIONAL Inventors Congress, meeting in Cincinnati the week of July 17, was aired daily by WCKY, beginning with a round table dis- cussion between officers of the group July 17, and continuing with daily exclusive afternoon programs on which inventors explained their gadgets, and several evening broad- casts. WCKY installed a special booth at the Congress, displaying products of station advertisers. The broadcasts and display were ar- ranged by Lloyd G. Venard, WCKY sales director, and Mendel Jones, program director. A Brochure from WLAP GRAND OPENING of the new studio of WLAP, Lexington, Ky., was heralded by a 32-page souve- nir brochure inviting visitors to look over the new premises in the Radio Bldg. during open house week, June 26-July 2. The publica- tions carried pictures of WLAP personnel and interior shots of the studios, along with congratulatory advertisements by Lexington busi- ness houses. * * * Millions in Wheat A CELLOPHANE envelope partial- ly filled with grain was attached to a recent letter from KMOX, St. Louis, which identified the con- tents as representing "part of the $25,000,000 wheat crop now being harvested in KMOX's primary lis- tening area." * * * WEEI in Clover THE TITLE of a new promotion piece of WEEI, Boston, is "Knee- deep in Clover" which stresses that some 2,000,000 summer visi- tors are added each year to the station's regular audience. Metckandfoinj & Promotion Pigs and Such — New Use for Wheat — Clover — Esso's Splash — Picnicking in Denver Shoes for Cinderella MARION DIXON and Jimmy Bar- ber, merchandising and production managers of K G V O , Missoula, Mont., helped put over a busy Shoe Week in Missoula recently. During this annual cooperative sale of the city's shoe stores, shoe dealers sponsored a daily half-hour, Foot- wear Frolics, on KGVO, supple- mented by a Cinderella Search in which free shoes were given to persons wearing a certain size. Other promotional angles included special shoe style talks on the daily chatter program This and That, and incorporation of the station's Club Calendar of the Air in the Footwear Frolics variety program. Radio Package NEW design for Kellogg's Wheat Krispies packages follows the theme of Don Winslow of the Navy, the company's program on a five-station NBC network in the Midwest. The package front depicts a naval officer and a row of signal flags, while the rear of the box pictures a U. S. battleship with de- scriptions of the ship's functions. Packages will display various types of ships when the program is ex- panded in the fall, according to NBC. Esso's Flight Parade THROUGH cooperative efforts of KYW, Philadelphia, and Standard Oil Co. of Pennsylvania, a fleet of Standard Oil tank trucks, decked out in large placards bearing a congratulatory message to Howard Hughes and pictures of the Esso news reporter at the mike, KYW call letters and times of daily broadcasts, moved away on an hour parade through Philadelphia streets as soon as painters had filled in the posters with the exact minute of his plane's arrival in New York. ^ :j: ;j: Milwaukee Cheer HEADLINES carrying a cheery note for business, clipped from The Milwaukee Journal are pasted in a weekly printed folder, Headlines That Mean Business!, published by WTMJ, Milwaukee. A Taste of Georgia BUSHEL crates of Georgia's best Elberta peaches for advertising agencies and movies of studio per- sonnel and quarters for small Mid- dle Georgia towns draw favorable comment for W M A Z , Macon. Peaches were sent to 60 agencies over the country, each crate carry- ing a large cellophane card puffing up WMAZ coverage of the Middle Georgia market. Movies of WMAZ's transmitter, studios and workers are enjoying showings at about 20 theaters within a 60-mile radius of Macon. WMT's Baseball Evening COOPERATING with Cedar Rap- ids civic organizations in promot- ing good will and raising funds to support the local baseball club, WMT sponsored an evening of baseball by selling tickets to the game at a special reduced price through the WMT Baseball Boost- er Night recently. Two weeks be- fore the game WMT began a cam- paign, using radio as the only ad- vertising medium, to sell tickets for the special game. Tickets could be purchased only through WMT advertisers. More Fun FIRST ISSUE of new house or- gan of WTMJ, Milwaukee, You Can't Beat Fun, is dedicated to T. F. Flanagan, president of Penn Tobacco Co. and Ruthrauff & Ryan, sponsor of Johnnie Olson's Rhythm Rascals show on WTMJ. The mim- eographed piece, carrying sketches of personalities in the show and advertising blurbs for the product, are distributed to WTMJ studio guests and to audiences at personal appearances throughout Wisconsin. Summer Prizes DURING the July-August period WKZO, Kalamazoo, Mich., is run- ning a $2,000 contest for listeners. Ten votes are given for every 10- cent purchase as proved by evi- dence of purchase. Two programs and a number of spot announce- ments are heard daily. The cam- paign has obtained a lot of new business, mostly from advertisers never on the air before. KLZ's Third Picnic SOME 25,000 tickets were issued for the Third Annual KLZ Picnic, held at Lakeside Amusement Park near Denver July 31. Through spot announcements giving locations where free admission tickets might be obtained, accounts now on the air received a publicity break by sharing in the ticket distribution. At the picnic, featuring a variety show provided by KLZ staff artists, all youngsters under 12 were given free ice cream and cupcakes. KLZ is awarding free air trips to the Cheyenne rodeo to the job- ber-salesman moving the most Wheaties over a specified period in connection with re-enacted ma- jor league baseball games. * * * Bills Big Sale TO TEST listener interest in the General Mills baseball broadcasts of Bill Brown, WHO sports editor, a special Bill Brown Sale of Wheaties and bananas was held in cooperation with Des Moines gro- cery firms July 14-23. Sportscaster Brown offered autographed base- balls and other baseball equipment to kids sending the largest number of Wheaties box tops. Four-color posters, carrying his portrait and a plug for the special, were dis- tributed to cooperating grocers. a£ " ' :fe in? ■ The Dimes of WWJ CAPTIONED 39,000 Dimes, a six- page, four-color sheet recently is- sued by WWJ, Detroit, shows the response to Ty Tyson's Man-in-the- Street broadcast, sponsored by Lakeside Biscuit Co. The brochure opens to a picture of Announcer Tyson surrounded by a crowd in front of the Fox Theater. With him is Earl Ebi, who plays the role of Ace Branigan, G-Man of the Air. Inside are listed other out- standing results of the broadcasts. Parties at the Zoo KRUMM MACARONI Co., Phila- delphia, gives youngsters tickets to the zoo for wrappers from its pro- ducts, the first Zoo Party having been held July 18 in charge of Colonel Bill on WFIL. Newspaper tie-ins were used. The campaign was planned by Richard A. Foley Adv. Agency, Philadelphia. # * # Pet Recipes PET MILK SALES Corp., St. Louis (condensed milk) offers a cookbook during its twice-weekly quarter-hour home economics pro- gram, Mary Lee Taylor, on CBS, with broadcasted recipes. DOWN ON THE FARMS went the mobile units of WDZ, Tuscola, 111., and KM A, Shenandoah, la., for pick- ups of sponsored programs last month. Clair Hull (left photo), WDZ manager, is shown interviewing an Illinois farmer with Engineer Mark Speis at the right; the occasion was the resumption of the Farmer on His Farm programs carried thrice weekly under sponsorship of the John Deere Harvester Dealers of Illinois. In the right photo the KMA relay unit is picking up a broadcast from a harvester in motion for one of the regular weekday programs sponsored by International Harvester Co. Page 74 • August 1, 1938 BROADCASTING • Broadcast Advertising Again, a good radio station in order to be a good advertising medium must do more than merely entertain i n hi It must, in the final analysis, entertain a great many people and ultimately, of course, it must sell merchandise for its advertisers. Most merchandise is, for better or worse, still sold through stores _£l A program on the Nation's Station not only builds urn and sales through consumers but brings to your product strong dealer interest with its consequent preferential display l[===:3 1 |C===1I WLW-land dealers \now the selling impact of WLW .... 248,700 times since 1931, WLW representatives have called on dealers — and shown them personally this part of the story of WLW — the Nation's Station. Let the RCA 96-A Limiting Amplifier help you answer IT has been effeetivelv demonstrated that the RCA 96-A Limiting Amplifier will permit you to increase the signal strength by 3 db — about the same thing as doub- ling the power of your transmitter. The 96-A enables you to get an increased signal without making your transmission sound distorted. This is because of the return time constant of the instrument — not fast enough to influence audio fre- quency tones, its action depends upon vacuum tubes — easily replaced when neces- sary. It has been carefully engineered and includes many features the engineer will find useful. The price is reasonable, too. \\ hy not install an RCA Limiting Ampli- fier now— when maximum signals are needed to overcome summer static. Write the near- est office for complete details. Be sure of reliable service — use RCA tubes RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A Service of the Radio Corporation of America 1270 >-ivth Avr. . Chi 1<>0 Praehtroc St.. N. K. - Simla I TO Ninth St. - Holl» .1 : 1016 N. IN THIS ISSUE: Survey of Spot Business Prospects BROADCASTING Broadcast Adv^rtKincT s3o° he Year * W I #W 15c the Copy Published Semi-Monthly, 25th issue (Yearbook Number) Published in February Vol. 15 • No. 4 AUGUST 15, 1938 WASHINGTON, D. C. us rustics of being asleep after 7:30 P M! But listen to this! Every night at 11:55 — MIDNIGHT! — Station WHO puts on a short call for "Missing Persons". IT- a simple little job of announcing — no drama. Yet during the first 6 months of 1938, we have received 286 requests for assistance, from listeners in 40 States and Canada — have actually located 27 missing people! .... Nothing sensational — but further proof that at 11:55 P M, at 6 A M, or at any other time, you can locate muring so/eft, too, via WHO; W H O IOWA -PLUS Des Moines . . . 50,000 Watts J. 0. MALAND, Mgr. FREE & PETERS, INC., Representatives KLZ covers the entire Denver-Rocky Mountain Region • For advertisers who require broad coverage in the Denver- Rocky Mountain region and the enthusiastic cooperation of dealers in this area, KLZ supplies both. Concerning KLZ coverage, Mr. Powell writes: "We have received orders, comments and letters from points as far distant as the Wyoming-Montana border, Eastern Nebraska, Kansas and New Mexico . . . and the entire state of Colorado.'* • KLZ \s daytime ikcen- bif: area iCB-S) embraces a -major portion of the sRe.s k v dMou Main region, touring .vrosi * .of ' -Co-lorv sic SandparU of Kansas, Nebraska, :. .'South- Dakol, 560 Kc. Under Affiliated Management With WKY — Oklahoma City And The Oklahoma Publishing Co. — Represented By The Katz Agency, Inc. WAAB Boston WEAN Providence WICC { Bridgeport New Haven WTHT Hartford WNLC New London WSAR Fall River WSPR Springfield WHAI Greenfield WLBZ Bangor WFEA Manchester WNBH New Bedford WLLH j Lowell ( Lawrence WBRY Water bury WLNH Laconia WRDO Augusta WCOU Lewiston Auburn CATAPULT.. Your sales campaign into the New England territory TMPETUS, from the initial moment of activity, may be given to your sales campaign in New England by using the extensive facilities of The Colonial Network. Sixteen stations comprise The Colonial Network, each station enjoying a popular local following in one of New England's large and active market regions. These re- gions, situated from southern Connecticut to northern Maine, together comprise the major New England market — a unit that is of tremendous importance in all national sales programs. For comprehensive New England coverage, reaching effectively the largest mar- kets, yet within the means of even a nominal advertising budget — use The Colonial Network for your campaign. The COLONIAL NETWORK 21 BROOKLINE AVENUE, BOSTON, MASSACHUSETTS EDWARD PETRY & CO., Inc., Exclusive National Representatives Published semi-monthly, 26th issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879. WGBI — a regular station with plenty of regular listeners An impartial, authentic Starch personal-interview survey of the Scranton and Lackawanna County radio audience, late last Spring, confirmed the fact the regular WGBI audience is practically all of Scranton and Lacka- wanna County — as the results above show. All of which proves that — "If you lived in Northeastern Pennsylvania, you, too, would listen to WGBI . . . because it is the ONLY station which delivers a satisfactory signal throughout this rich area (175,000 radio homes). WGBI, Scranton, is in Pennsylvania's third largest city and centrally located in the 17th largest metropolitan area in the United States. This metropolitan area includes Wilkes-Barre and 37 other important towns in Luzerne County as well as 32 important towns in Lackawanna, Susque- hanna and Wyoming counties. And this is only part of WGBI's primary coverage. If the acceptance of your product or service is to grow in Northeastern Pennsylvania, WGBI and WGBI exclusively can do the job quickly, effectively and economically. Make WGBI a MUST on your list. WGBI — Scranton, a CBS affiliate 1000 watts, day • 500 watts, night • 880 kilocycles • Represented by John Blair 8C Co. Reprinted from BROADCASTING, August 15, 1938 issue inse moment in Irwin Shaw's "Supply and Demand," original radio drama tvritten for Columbia ... and action is the cue! Whether it be the first poetic drama written for radio, Archibald MacLeish's Fall of the City; or a glowing re-creation of Hamlet by "Buzz" Meredith; or the brilliant adaptation of The Red Badge of Courage by the Columbia Workshop, the CBS curtain rises on a living, on an active theater. ((This summer, CBS tops its playbill with the brightest sensation of the drama season — Orson Welles and his Mercury Theater. But the distinguished CBS summer guest is only one of eight dramatic programs heard each week; ranging from the new Four Comers Theater to the eight-year- old program for children of all ages, Tefs Pretend. To these, the nation is now listening, eight times a week, in millions oi the most comfortable, intimate theaters of the land. SINGULAR FIRST PERSON Orson Welles and his Mercury company are the theater's reigning First Persons. Their first venture, "Julius Caesar", which opened as recently as last November, rocketed them to immediate success; was bulwarked by three consecutive hits, "Shoemaker's Holiday", "The Cradle Will Rock" and "Heart- break House". At Columbia's invitation, Welles and his troupe bring their vivid originality and imagi- nation to radio. In First Person Singular, Orson Welles writes, adapts, casts, directs and acts in the great "first person" stories of literature for radio. Old and new, from "The Tale of Two Cities" to "The Thirty-nine Steps", they are taken out, brushed off and broadcast to the nation in all their original excitement and newness. BRAVOS FROM THE NATION'S PRESS SUPERB Welles chose Bram Stoker's "Dracula". . .The offering was superh ... It was a happv meeting between an expert cast and satisfactory material. New York Daily News ELECTRIC It seemed as if the "mike" was actually being held to the lips of the marooned pirate Ben Gunn, as it is in this day and age to victorious prize-fighters and round-the-world fliers ... So it was with "Treasure Island". . .The characters lived elec- trically. New York Times GRATIFYING The gratifying thing about the hour was that no illusions were destroyed. New York Journal VERY SWELL INDEED Welles wants to revive the story-teller's art. He nar- rates right through the dramatized portions, drops an explanatory word or two into the midst of a tense scene and the effect isn't choppy, as you might imagine, but very swell indeed. New York Post CONSUMMATE The work was con- summately eerie and effective in the narrative form, punctuated by dram- atizations, that Welles used. Memphis (Tenn.) Press-Scimitar VIVID Welles' use of the first person makes radio drama ... as vivid as the stage . . . Before we know what is hap- pening, the story has come to life. Stockton ( Cal.) Record PERFECT Everything was well nigh perfect. . .Institutionally, it is a feather in the cap of CBS. Radio Daily STIMULATING CORNER Orson Welles launched hisnewWABC seriesof Mon- day evening drama... Last night made it clear this is to be one of the most stimulating corners of radio all summer. New York World -Tele gram NEW HIGH If you enjoy drama, try Welles. He's hit a new radio high. Cleveland Plain Dealer THE ;tory — sumr sap, " This he j±statm$nec nphs, the Village School Ma'ar e almost legendary heroes of P; ;h, Northrop — are brought to li slated into vivid drama, presentee ieral Theater's Radio Division. EDUCA irtrayaJs of many of the varied job? American industrial life; with the v ■ectly from tunnels, laboratories, r irkshops throughout the land. Prese! LET'S PRETEND Tli ie great an< or is just discovering, the gold and THURSDAYS, 5:30-6:00 p. m laiUte4 l° , 0** .u« .* * aU t- TRANSRADIO NEWS Radio's Number-One News Service Now Available on Southern New England's Number-One Radio Station Available September 1 Transradio News on WTIC ] 5 minute periods Daily 8 A.M. • 1 P.M. • 6 P.M. • 11 P.M. RATES AND FURTHER INFORMATION WILL BE SUPPLIED ON REQUEST 50,000 %A# T I f HARTFORD, WATTS If CONN. The Travelers Broadcasting Service Corporation • Member NBC Red Network and Yankee Network Paul W. Morency, General Manager • James F. Clancy, Business Manager Representatives: Weed & Company • New York Detroit Chicago San Francisco HITTING A NEW HIGH! KNX IS THE ONLY WHOLLY NEW 50,000 WATT STATION IN THE U. S ! "he new KNX transmitter and vertical radiator— the most advanced in design and construction in the world — stands completed. Located in the center of 37-acre "Columbia Park," 18 miles from the heart of Hollywood, the new equipment makes KNX THE ONLY WHOLLY new 50,000 WATT STATION IN THE NATION! Only yesterday KNX dedicated its magnificent new studios, "Columbia Square" Hollywood. Today KNX is new— from the copper ground system under the studios to the beacon atop the 490-foot transmitter. The result— the most popular station in Southern California offers, day and night, far more primary listening area at no increase in cost. 50,000 WATTS, LOS ANGELES. OWNED AND OPERATED BY THE COLUMBIA BROADCASTING SYSTEM. Represented by RADIO SALES: NEW YORK • CHICAGO DETROIT • MILWAUKEE ♦ BIRMINGHAM • LOS ANGELES • SAN FRANCISCO mat* I Don't ever think that the Free & Peters man who calls on yon is merely working a "peddler's beat". Follow him for a few days and you'd find that for every hour he puts in as a salesman, he spends about five hours as a combi- nation market analyst, detec- tive, research man, and pro- gram director! Because look: We're in the business of sell- ing time for our list of sta- tions, of course. But the best way ive know to sell radio time is to help make radio time SELL MERCHANDISE. Next time one of us drops in, give us some dope about any job that's bothering you. Ten to one you'll get some worth- while suggestions. Exclusive Representatives : WGR-UKBW Buffalo WCKY _ Cincinnati WHK-WCLE Cleveland WHKC Columbus \\ iH. Davenport WHO Des Moines WDAY Fargo WOWO-WGL Ft. Wayne KMBC Kansas City WAVE Louisville WTCN Minneapolis-St. Paul WMBD Peoria KSD St. Louis WFBL Syracuse WKBN Youngstown Southeast WCSC Charleston WIS Columbia WPTF Raleigh WDBJ Roanoke Southwest KTAT Ft. Worth KTL'L Tulsa Pacific Coast KOIIN-KALE Portland KSFO San Francisco KVI Seattle-Tacoma FREE & PETERS, inc. (and FREE, JOHNS & FIELD, INC.) foenm Radia Station JteftMseutatiues CHICAGO 180 K. Michigar Franklin 6373 NEW YORK 247 Park Ave. Plaza 5-4131 DETROIT New Center Bldg trinity 2-8444 SAN FRANCISCO One Eleven Sutter Sutter 4353 LOS ANGELES C. of C. Bldg. Richmond 6184 ATLANTA Bona Allen Bldg Jackson 1678 Page 12 • August 15, 1938 BROADCASTING • Broadcast Advertising BR OA DC AST II and Broadcast Advertising Vol. 15. No. 4 WASHINGTON, D. C, AUGUST 15, 1938 $3.00 A YEAR— 15c A COPY The Spot Picture Is Bright for Autumn And Only a Business Upset Can Spoil a Fine Season; September to Be a Stirring Month of Time Buying new campaigns, either scheduled or in the works. Some agencies refuse to give out such data; others read- ily supply it. A few typical quota- tions are given. Appended to this commentary is a list of spot advertisers, with all available information that could be obtained relative to their au- tumn plans. Station lists were un- available in a great many cases for the simple reason that schedules were not complete. Roundups of time-buving ranks in principal centers follow: NEW YORK SPOT broadcasting will enjoy a good autumn — better than anyone would have believed possible three months ago. If general business conditions hold up, new records for spot may be set. In the planning stage right now are more spot compaigns than last year at this period. A slump in business, however, would mean the waste-basket for a lot of them because ad- vertisers are still jittery from the effects of the late 1937 and early 1938 depression. Definite prophecies are dif- ficult at the moment because of the prevalence of sponsor and time - buyer vacations, many of which were deferred to late summer because of in- tense activity during the slow early summer. The result is that Septem- ber is going to see a wild scramble for choice station time, with an unusually high percentage of campaigns be- ing placed during the month. Ordinarily many of these lists would have been drawn up in Au- gust, which actually has been un- expectedly dull as a time-buying month. They Expect Big Things A careful check of agency and advertiser ranks in the important time buying centers reveals a gen- eral note of optimism, often tem- pered with an if or but. Most cheer- ful is the ever-optimistic Los An- geles. Most cautious is Detroit, where the collapse of auto produc- tion has discouraged those who spend money for advertising. De- troit, however, is hoping for better days and plans are being made for autumn introduction of new model autos. And even in this blackest part of the spot picture it is stated that 1938 auto time buying will at least equal that of 1937. In Canada the business slump has not been so severe. Younger in radio advertising experience, it has not met the time-saturation prob- lem. A definitely improved autumn is indicated in all quarters. These views of spot prospects in the United States and Canada were obtained by Broadcasting's correspondents, who have been combing the ranks of agency, spon- sor, transcription, representative and station executives for more than a month. Intensive effort was made to get definite information on Outlook for spot broadcasting this coming fall and winter is the best in radio history, according to New York agency radio directors and time buyers, transcription man- ufacturers, station representatives and station sales managers. Unani- mously they point to inquiries from hordes of national and re- gional advertisers regarding pro- grams and times available, to the congestion of the networks who have little to offer during the more desirable periods, to the improve- ment in business conditions which should make for increased purchas- ing power and increased advertis- ing appropriations. But when they are asked about business actually signed, it's an- other story. Advertisers are asking for plans for spot campaigns ; agen- cies are querying stations regard- ing audience tested programs and available time; hundreds of cam- paigns are being shaped up on paper, but only a few new spot ap- propriations have been authorized by advertisers and fewer still have contracted for time. As one agency executive phrased it: "Right now in August we're making our plans, but September will be the order- signing month." A DETAILED list of spot accounts placed and con- templated for the fall and winter, based on a survey by correspon- dents' of BROADCAST- ING in principal time buying centers, will be found on pages 58 to 72 inclusive. This is not to imply, however, that there will be any dearth of spot business even if many of the contemplated campaigns do not ma- terialize. As the appended list of spot advertisers clearly shows, there's enough business already set to insure against any slump in spot this fall. The flexibility of this medium, the ease of adapting the sales ap- peal to meet local conditions, the advantage of reaching each au- dience at the best time in each community, the ability to select stations that will cover just those markets desired, so that the ad- vertising of any product can be perfectly correlated with its dis- tribution, the use of spot for in- tensive coverage of a particular market, to meet aggressive compe- tition or to bolster slipping sales, spot radio's value in testing the pulling power of a new program, its invaluable assistance in intro- ducing a new product to the pub- lic and in obtaining distribution through dealers — these and other attributes have firmly fixed spot radio among major advertising me- dia. Ironically enough, the delay in the placement of much spot busi- ness is due to improved business. Executives who worked night and day to keep things going during the recent recession and who spent their hours away from their offices worrying about business are, now that the tide has turned, enjoying vacations which are well deserved but which, unfortunately, are post- poning approval of schedules. Again and again, in asking for plans for this account and that, Broadcasting was told that spot radio campaigns had been planned and that business would be placed as soon as the advertising man- ager returns from vacation, prob- ably right after Labor Day. Most of these campaigns, they say, have been discussed and approved in theory and the final authorization of the completed schedules should be forthcoming without further preamble early next month. CHICAGO A BANG-UP fall for spot radio is the consensus of 50 Chicago ad- vertising agencies and station rep- resentatives surveyed by Broad- casting. Of particular significance to Chicago radio is the number of new accounts using spot and ex- tended use of spot by old accounts. Foremost is the Kellogg account, which was recently shifted from an Eastern agency to J. Walter Thompson Co. and Hays MacFar- land & Co. New to spot radio is the Corn-Kix account of General Mills placed through Blackett- Sample-Hummert, and that agency is using spot instead of network for F & F Laboratories this fall, a reversal of last year's placements. Still more impetus is given Chi- cago spot placements by the addi- tion of Skinner Mfg. Co. (raisin bran) and the new liquid denti- frice of Procter & Gamble, both ac- counts being handled' by H. W. Kastor & Sons Adv. Co. Another new account is Lasto Products (permanent wave) with spot being placed by First United Broadcast- ers Inc., which will also place con- siderable spot for Williard Tablet Co., returning to spot this fall after using none last year. Another new Chicago account is Bree Cosmetics (Gibbs & Co.) handled by Ruthrauff & Ryan Inc. The O'Cedar spot list will be con- siderably expanded over last year, according to John H. Dunham Co., agency in charge. Time buyers for large Chicago agencies state that billings for this fall will greatly exceed those of last year. According to Gene From- herz, time buyer of J. Walter Thompson Co., that agency's Chi- cago billings were up 125 % as of June 1 and billings for fall indi- cate a gain of 150% over the fall of 1937 without the Kellogg ac- count. Hugh Raeger, of First Unit- ed Broadcasters Inc., states that "business is definitely up with bill- ings 30% higher than last fall and winter." In looking back over a success- ion h'nwed on page 56) BROADCASTING • Broadcast Advertising August 15, 1938 • Page 13 Sawyer Leads Ohio Governorship Vote; Other Radio Men in Political Races FCC Is Quiescent Daring Vacations Chain Probe Likely to Begin In October; IRNA Meets WITH Independent Radio Network Affiliates scheduled to decide the extent of its participation in the FCC's forthcoming "chain-monop- oly" probe during its convention at the Hotel Stevens, Chicago, Aug. 16-17, practically no progress was reported at FCC headquarters on plans for the investigation. This was due largely to the ab- sence on vacation of most of the commissioners and many of their staff during the first two weeks in August. From official sources Broadcast- ing learned it is a "good guess" that the chain-monopoly hearings will start "some time in October". It is expected at least 30 days no- ice will be given the participants. The major networks will be rep- resented by executive and counsel [Broadcasting, Aug. 1] and the IRNA convention in Chicago will determine whether and how net- work affiliates shall be represent- ed. IRNA comprises some 275 sta- tions affiliated with networks other than those owned or operated by the chains, and was originally formed a year ago to handle the musicians' union demands. McNinch to Return William J. Dempsey, special as- sistant to Chairman McNinch, who has been assigned as special coun- sel for the Chain-Monopoly Com- mittee — Commissioners McNinch, Sykes, Brown and Walker — was vacationing in Maryland the sec- ond week in August but was ex- pected back in Washington by Aug. 15. Also expected back early the week of Aug. 15 was Chair- man McNinch, who spent July un- der observation at Naval Hospital in Washington and then went to an unnamed seashore resort for a two-week rest. Commissioners Craven, Case and Payne, away the week of Aug. 8, also were expected back the week of Aug. 15. However, no oral argu- ments are scheduled for the re- mainder of August nor are exam- iners' hearings due to resume un- til the first week in September, so that vacations will continue to de- plete the Commission's personnel the remainder of this month. Reports that Chairman McNinch was seriously ill were again denied by his office. After leaving the hos- pital, he spent part of one day at his office before going to the sea- shore. He is not now ill at all, it was stated. Lorillard Baseball P. LORILLARD Co., New York, has begun sponsoring broadcasts of the baseball games of the Sacra- mento, Cal., team on KFBK, Sac- ramento. Broadcasts, which will continue through the remainder of the season are in the nature of a test, according to Blayne Butcher, time buyer for Lennen & Mitchell, New York, Lorillard agency. If they prove successful and if there are any desirable baseball broad- casts available for 1939 the com- pany may go in for this type of broadcasting on a national scale next year. A network program starring Robert Benchley is being planned for this fall, probably on CBS, although the details have not been completed. ANOTHER figure prominently identified with radio won high po- litical honors in the early August primaries when Charles Sawyer, vice-president of Crosley Radio Corp., operating WLW, won the Democratic nomination for Gov- ernor Aug. 9 by defeating Gov. Martin Davey by about 30,000 votes. Mr. Sawyer will face John W. Bricker, Republican nominee, in the November elections. With endorsements by both AFL and CIO and in view of the large vote he polled, political observers give him a good chance to win. Mr. Sawyer is Democratic Na- tional Committeeman from Ohio and was formerly Lieutenant Gov- ernor. He has long been counsel for and a member of the board of directors of the Crosley company. In Nebraska, Karl Stefan, Re- publican member of Congress from Norfolk and formerly with WJAG there, was renominated without opposition, but Foster May, news editor of WOW, Omaha, seeking the Democratic nomination for Congress with CIO endorsement, was defeated by Congressman Charles McLaughlin by slightly over 2,000 votes. Mr. May conduct- ed a "front porch" campaign via radio, chiefly using the facilities of WAAW, Omaha. Election of W. Lee O'Daniel, the Texas flour salesman who intro- duced himself as a candidate for governor during his sponsored broadcasts on WBAP and the Tex- as Quality Network, is assured next November due to the over- whelming Democratic vote in that state [Broadcasting, Aug. 1]. A runoff will be required in latter August in the Wichita Falls dis- trict where Congressman McFar- lane was topped for the Demo- cratic nomination by Edward Gos- sett, young Wichita Falls attorney, but Gossett's nomination and elec- tion seems assured in view of his wide margin of votes and the re- port that K. C. Spell, who ran third, is throwing his support to Gossett. In South Dakota, Chandler Gur- CHARLES SAWYER ney, onetime manager of WNAX, Yankton, still owned and operated by his family, is the Republican nominee for U. S. Senator and will be pitted against Tom Berry, Dem- ocratic nominee, in the November elections. Having come within a few votes of defeating Senator Bulow in 1936 for the Senatorship, young Mr. Gurney is also given a good chance by political prognos- ticators to win the office this year. Fruit Cake Lists 10 JONES GRAIN MILLS, Los An- geles (fruit cake), a seasonal user of radio time, has reappointed Lisle Sheldon Adv. Agency, that city, to direct its advertising, and in Oc- tober starts a three-month cam- paign, using five-minute tran- scribed commercials on 10 Califor- nia and Arizona stations. List is now being made up. KNOX GELATINE Co., Johnstown, N. Y., on Sept. 16 starts participation in Women's Magazine of the Air, on 5 NBC-Pacific stations, Fridays, 2 :30-2 :45 p. m. Agency is Kenyon & Eekhardt, New York. Alleged Radio Prejudice In Tennessee Is Probed ACTION by the Senate Campaign Expenditures Committee on a com- plaint charging denial of radio time "to Senatorial candidates and others", filed July 29 by John R. Neal, will be withheld pending a recommendation by the FCC, ac- cording to Senator Sheppard (D- Tex.) , chairman of the Senate com- mittee. In the first recrimination report- ed during the current political sea- son, Mr. Neal, one of the defeated candidates for U. S. Senator in the Aug. 4 Tennessee primaries, de- clared in his complaint that "a ranking Tennessee Federal office holder has endeavored to close var- ious radio stations to Senatorial candidates and others whom he suspects would criticize the Mem- phis situation over radio stations." Although no names were mentioned in his first communication with the special Senate committee, the com- plaint arose from the refusal of radio time to W. M. Fuqua, Nash- ville attorney directing a Shelby county vote probe, according to Tennessee newspapers. The Senate committee imme- diately turned over the complaint to the FCC and asked for a recom- mendation. The FCC is studying the situation and intends to make a report to the committee, Acting Chairman Sykes told Broadcast- ing Aug. 12, although it is not yet known how soon the study will be finished. Jessel May Return PLANS for returning the Sunday evening program featuring George Jessel to the air on MBS again this winter are under way, according to B. L. Rottenberg, vice-president of Redfield-Johnstone, New York agency which last winter success- fully presented the program under the sponsorship of a number of in- dividual advertisers, each of whom inserted his own commercials local- ly. Mr. Rottenberg said that the agency was also planning a weekly musical program to be called Show of the Week and to feature a dif- ferent name orchestra each week which would also be broadcast over MBS under the local sponsorship system. No Academy Sponsor NO "BIG MONEY"' sponsor will be permitted to have a hand in the proposed radio series of the Acad- emy of Motion Picture Arts and Sciences, the membership of the organization in Hollywood voted on Aug. 8. It was pointed out that the program idea was originated in order that the picture industry might be presented to the public in the best light. It was felt a sponsor might attempt to dictate policy. Therefore, the Academy concocting a program that will rep- resent the cultural aims of the film industry, will carry on its proposed series without a sponsor. The pro- gram will go either CBS or NBC and purely on its entertainment value. It is reported that both net- works are negotiating for the se- ries to start in fall. COLGATE - PALMOLIVE - PEET Corp., Jersey City (dental cream), will sponsor a quiz show with Jim Williams on CBS, Wednesdays, 7 :30-8 p. m., preceding its Gangbusters pro- gram on CBS. Agency is Benton & Bowles, New York. Drawn tor Bkoaduastinu by Sid Hix "Better Get Rid of That Tenor, Mr. O'Baniel — He's Costing You Votes!" Page 14 • August 15, 1938 BROADCASTING • Broadcast Advertising A/ew A/-@£ Ptelident in -fiction Cultural Relations Plan Of State Department Gets ' Renewed NAB Support ESTABLISHMENT within the State Department of a Division of Cultural Relations, which among other things will seek to cement friendly relations between the Americas, evoked from Neville Mil- ler, NAB president, a renewed pledge from the broadcasting in- dustry to cooperate in Pan-Ameri- canism. In a letter Aug. 11 to Secretary of State Cordell Hull, Mr. Miller said creation of the new Division is noteworthy and of interest to broadcasters. "As president of the NAB," he wrote, "let me pledge anew the continued performance of American radio stations and netwoi-ks as ambassadors of inter- national good-will. "Our purpose is not one of prop- aganda by radio. Ours is the pur- pose to provide a free medium through which our neighbors to the South will learn something of our lives here and of our aspira- tions; through which in turn, we may bring to American listeners something of the lives and aspira- tions of our friends throughout Pan-America. "Through such a free and un- biased reflection of American and Pan-American ideals, we believe the bonds of democratic liberties which bind us together will be strengthened and broadened. And to such an end American radio stands united." Utility Appliance Drives CALIFORNIA - OREGON Power Co., Medford, Ore., and Mountain States Power Co., Albany, Ore., to encourage use of electrical appli- ances, are jointly sponsoring the thrice-weekly transcribed Woman's Forum program on KFJI, Klamath Falls, KRNR, Roseburg and KOOS, Marshfield. Contract is for 22 weeks, having started Aug. 15. Public Service Corp., Denver, spon- sors the series on KVOD, that city. Program, featuring Martha Moore as commentator, is also heard as live talent on KNX, Hollywood. Transcribed series was produced by Radioaids, Hollywood, with cut- ting by Recordings, and C. P. Mc- Gregor, transcription concerns in that city. MILLER MOODS might describe the sequence of candid camera studies of NAB President Neville Miller, as he discussed radio in general with a group of broadcasters at the 12th NAB district meeting in Wichita, Kan., Aug. 8. Photographs (except center shot) are by Herb Hollister, KANS, Wichita, general manager, and NAB director who presided at the meeting. Mr. Hollister is one of the industry's best known candid cameriacs, having won first place in Broadcasting's camera competition last year. Miller Moulds NAB Districts In Active National Campaign Swing Around Nation Includes Meetings With Groups in Syracuse, Kansas City, Wichita Pure Oil to Place PURE OIL Co., Chicago (gaso- line), is planning a fall spot cam- paign on a regional basis using an undetermined number of stations. Thornley & Jones, Chicago, is agen- cy. SWINGING into action on,the new NAB program of coordinating na- tional operations through regional meetings, Neville Miller, NAB president, attended three district meetings of the organization dur- ing the last fortnight, making his first acquaintance with individual broadcasters representing nearly 100 stations. The district meetings were in Syracuse, Kansas City and Wichita. In the informal, off-the-record sessions, copyright problems and political broadcasting rules proved the salient subjects. The NAB board was petitioned at two of the sessions to make a thorough study of both subjects. At the Kansas City meeting, resolutions were adopted advocating support of the original objectives of the NAB Bureau of Copyrights, including its transcription library service, and 15 new subscribers were en- rolled. Outlines NAB Objectives Attending the sessions with Mr. Miller were Philip G. Loucks, Washington attorney and former NAB managing director, who re- cently relinquished his post as temporary reorganization counsel, and Edwin M. Kirby, NAB's new public relations director. Mr. Loucks, fulfilling a committment to attend a number of district meetings even after his departure from the Association, informed broadcasters on current conditions and trends on a question-answer basis. Mr. Miller addressed each session, outlining objectives of the reorganized NAB, and Mr. Kirby discussed public relations and edu- cational broadcasting efforts. The New York State (Second District) meeting was called Aug. 1 in Syracuse by Col. Harry C. Wilder, president of WSYR, NAB director and district chairman. In attendance were 25 representatives of 14 stations, NBC and CBS, as well as the NAB headquarters ex- ecutives. Sydney Kaye, New York attor- ney, told the New York State meeting of the status of national and state radio legislation, and N. L. Kidd, WSYR accounting execu- tive discussed uniform accounting reports. Other matters included the musicians' union, labor prob- lems, FCC trends and regulations, sales contracts, Congressional con- tacts, and educational and finan- cial obligations of the NAB. Reso- lutions were passed urging dis- continuance of push button tuned receivers without manual control and lauding Harold E. Smith and Deuel Richardson, of WOKO, Al- bany, for their services on behalf of New York broadcasters on legis- lative matters. At the Kansas City meeting of broadcasters from the Tenth Dis- trict (Missouri, Iowa and Nebras- ka) some 50 broadcasters were in attendance. The meeting on Aug. 6 was presided over by John J. Gillin Jr., manager of WOW, Omaha, and Tenth District direc- tor. It was at this session that a formal resolution on copyright was adopted, along with a motion on political broadcasting, the lat- ter instructing the NAB board to make a study of the whole sub- ject to ascertain whether the or- ganization should recommend changes in the law, the regula- tions adopted by the FCC in pre- sumed pursuance of the law, or both. The copyright resolution, offered by Arthur B. Church, president of KMBC, Kansas City, and seconded by Rev. W. A. Burk, S. J., director of WEW, St. Louis, reads: "Resolved: That the Tenth Dis- trict of the NAB petition the board of directors of the Associa- tion to take positive action to de- velop the program of the Bureau of Copyrights in conformity with the original plan of organization at the membership meeting held during February, 1938; and, that the members of the Tenth District express their complete confidence in the future of the Bureau of Copyrights and urge each member of the District as well as each member of the Association, to sub- scribe for the Bureau's library of recorded music." The Reservoir Plan The "original plan" on the copy- right bureau specified in the reso- lution is that designed to build up a reservoir of public domain music, and possibly other program ma- terial, in which broadcasters would own full rights, and thereby have a reservoir of performing mate- rial available in the event of a hiatus under which ASCAP or some other performing society might withdraw performing rights. The 15 stations subscribing to the NAB transcription library ser- vice, 20 hours of which are re- corded, at $10 per hour, were: WMT, Cedar Repaids; KMA, Shen- andoah; KWTO-KGBX, Spring- field, Mo.; WTMV, East St. Louis; WMBH, Joplin; WHB, Kansas City; WIL and WEW, St. Louis; KANS, Wichita; KOIL, Omaha, KFAB, Lincoln; KCMO, Kansas City; WDAF, Kansas City, WAAW, Omaha; KWOS, Poplar Bluffs, Mo. The NAB transcription library heretofore has had 105 subscrib- ers for the 20 hours already re- corded. The separate corporation controlling the service is 100% owned by NAB. The original plan contemplates a 100-hour library. At the Twelfth District (Kansas- Oklahoma) meeting held in Wich- ita Aug. 8, discussion again cen- tered on copyright and political broadcasting, though a wide range of subjects was discussed. Herb Hollister, general manager of KANS and NAB director and ex- ecutive committeeman, presided. Mr. Miller delivered an address before the Wichita Rotary Club at a luncheon meeting, which was broadcast over KANS — his first radio speech since becoming the NAB chief executive. His subject was the Louisville flood and he (Continued on Page 38) BROADCASTING • Broadcast Advertising August 15, 1938 • Page 15 Hearst Southwest Stations Near Sale KOMA, KTSA, WACO and KNOW Sought for $750,000 SALE of the four Southwest sta- tions of Hearst Radio Inc. for a total of $750,000 was nearing con- summation, subject to FCC ap- proval, as Broadcasting went to press Aug. 12. Disposal of the stations as part of the Hearst Radio liquidation plan required only the signing of formal contracts, it was learned, with Hearst representatives pres- ent in Texas to handle arrange- ments. The lineup was understood to be as follows: KOMA, Oklahoma City— To be sold to a syndicate of inde- pendent oil operators in Okla- homa City for $350,000 cash. KOMA cost Hearst about $220,000 when purchased three years ago. KTSA, San Antonio— In ne- gotiation, to be sold to Gene Howe and O. L. (Ted) Taylor for a reported figure of $300,- 000. Mr. Howe is publisher of a group of newspapers in Texas and with Mr. Taylor operates KGNC, Amarillo; KFYO, Lubbock, and KRGV, Weslaco. KTSA was purchased by Hearst for approximately $200,000 from the old South- west Broadcasting System. WACO. Waco, and KNOW, Austin— To be sold to S. W. Richardson and Charles F. Roeser, wealthy Fort Worth oil operators, for $50,000 each. These men, it is understood, are backing the new Texas State Network headed by Eli- ott Roosevelt, president of Hearst Radio Inc., and Neal Barrett, Hearst Radio vice- president. It appears a certainty that upon acquisition of WACO and KNOW by the Richardson-Roeser group, Mr. Roosevelt will operate them in conjunction with KFJZ, his Fort Worth station. Mr. Barrett is join- ing Mr. Roosevelt in the Texas Networw project, and will resign from Hearst Radio. The identity of the syndicate of oil men negotiating for KOMA could not be ascertained, but it is understood they are independent operators, and published reports that Jesse Jones is interested are discounted. The Phillips oil inter- ests were active in the bidding several weeks ago, but they are said to have dropped out. Active bidding is in progress, it is learned, for three of the four re- maining Hearst stations — WBAL, Baltimore; WISN, Milwaukee, and KYA, San Francisco, but the iden- tity of the bidders is not disclosed. Emile Gough, former general man- ager of Hearst Radio, sought last month to buy WBAL and WISN, together with WCAE, Pittsburgh, in a block for $2,100,000 on behalf of unnamed backers, but the deal could not be negotiated due to the fact that WCAE is not for sale. WCAE, most successful of the Hearst stations, is owned by Hearst Consolidated Newspapers and is the only Hearst station not part of the liquidation project. An offer of $150,000 has been entered for KYA by a prominent former broadcaster, whose name was withheld, but no action of this was in immediate sight as Broad- casting went to press. Only Hearst station under defi- nite sales contract to date is KEHE, Los Angeles, sold to Earl Anthony for $400,000, subject to WCC approval. A deal has been made with Col. Arthur O'Brien, Seattle and Washington (D. C.) attorney, for the purchase of WINS, New York, for $250,000, but contracts have not yet been signed. PENICK & FORD, will broadcast on a CBS network this fall instead of using a disc series as stated in an item on page 36. ELLIOTT ROOSEVELT FCC Authorizes Goodyear Tire Acquires Daytime Stations Aurora, 111., Anniston, Ala., Fayetteville, N. C, Grants THREE new local daytime outlets were authorized for construction by the FCC in decisions dated Aug. 2 and 3, bringing to 37 the total number of construction permits for new stations issued so far this year. They will be located in Au- rora, 111., Fayette, N. C, and An- niston, Ala. The grant of the new Aurora station comes shortly after the Commission on June 28 denied a similar application by Jules J. Ruben, theatre man, who sought 250 watts daytime on 1040 kc. Its operator will be Martin R. O'Brien, public administrator of Kane County, 111., and a member of the county board of supervisors. It will operate with 250 watts daytime on 1250 kc. In making the grant, the Commission sustained Examiner Irwin, and it was scheduled to be- come effective Aug. 12. Carolina Station In a recent decision [Broadcast- ing, Aug. 1] the Commission de- nied an application by G. Frank Walker and Waldo W. Primm, seeking 1,000 watts daytime on 1340 kc. in Fayetteville. On Aug. 2, however, it decided in favor of the application of W. C. Ewing, whole- sale fertilizer merchant, and Harry Layman, chief engineer of WFTC, Kinston, N. C, partners, asking for 250 watts daytime on 1340 kc. in that community. The station will be known as WFNC. Examiner Seward's recommendation was sus- tained in making the grant, dated to become effective Aug. 12. In Anniston the new station (WHNA) will be constructed and operated by Harry M. Ayers, pub- lisher of the Anniston Star. It will operate with 100 watts daytime on 1420 kc. The Commission sustained Examiner Hill in making the grant, effective Aug. 13. Farm and Home Segment GOODYEAR TIRE & Rubber Co., Akron, O., has signed for the final quarter-hour period of NBC Farm & Home Hour, five days weekly, starting Sept. 26 [Broadcasting, Aug. 1]. Militantly sustaining since its inception ten years ago this fall, Farm & Home Hour will have its final quarter-hour re- vamped into a regional news ser- vice, with local experts giving weather, shipping, market prices and crop conditions. The program will be called Goodyear Farm Ser- vice. Five regional offices, set up to clear this information, will be es- tablished in the East, Midwest, South and Far West. Of these, Goodyear's sponsorship will cover 20 Blue stations out of Chicago; 14 out of New York, and 13 out of Kansas City. The remaining two divisions will be handled by NBC. Agency for Goodyear is Arthur Kudner, New York. Chevrolet Stops Discs CHEVROLET MOTOR Co., De- troit, will not renew its Musical Moments transcription programs after the expiration of the present series on Aug. 31. Recorded by World, the programs have been broadcast two or three times week- ly on from 200 to 400 stations, the list varying with the season, for the past several years. Chevrolet agency is Campbell-Ewald Co., De- troit. SACHS QUALITY FURNITURE Co., New York, will bring back to the air Billy Jones and Ernie Hare, vet- eran "Happiness Boys" radio team, for two weekly programs on WMCA, New York, placed direct. KDAL Transfer Sought TRANSFER of the license of KDAL, Duluth, to Dalton A. Le- Masurier, manager of the Univer- sity of North Dakota's station KFJM at Grand Forks, and his father, Charles LeMasurier, is sought in an application disclosed by the FCC Aug. 10. The station was purchased from Earl C. Reineke, operator of WDAY, Far- go, and the publishers of the Fargo Formu, who still hold control in 1934 while it was operating at Moorhead, Minn. The purchase price was approximately $30,000. Roosevelt Forms Network in Texas With 23 Stations Barrett, Hutchinson Named; To Link With Mutual FORMATION of Texas State Net- work Inc., to comprise 23 stations and to be headed by Elliott Roose- velt, second son of the President, was disclosed Aug. 10 coincident with the issuance of a charter of incorporation at Austin, Tex. In addition to Mr. Roosevelt, the in- corporators are Harry A. Hutch- inson, manager . of KFJZ, Fort Worth, owned by Mrs. Roosevelt, and Raymond E. Buck, Fort Worth attorney who owns KTAT. The stations constituting the network are expected to be tied into the Mutual Broadcasing Sys- tem whose general manager, Fred Weber, was due in Fort Worth in mid-August for conferences. Key stations will be WRR, Dal- las, and KGKO or KTAT in Fort Worth. Dallas civic authorities on Aug. 10 approved a one-year con- tract whereby WRR, which is mu- nicipally owned but commercially operated, would affiliate. Under present plans stations in Weslaco, Corpus Christi, San Antonio, Aus- tin, Houston, Gal- veston, Beaumont, Temple, Waco, Amarillo, Corsi- ca n a, Tyler, Longview, Paris, Sherman Abi- lene, San Angelo, Big Spring, Mid- land and Lubbock would join. The new station au- thorized in Wichita Falls [Broad- casting, Aug. 1] also may be added. Neal Barrett V-P. Neal Barrett, Hearst Radio vice- president and general manager of KOMA, Oklahoma City, will be- come executive vice-president of the new network, according to Mr. Roosevelt, and will headquarter at Fort Worth, temporarily managing KOMA from that city. He is ex- pected to leave the Hearst organi- zation, however. Mr. Hutchinson, manager of KFJZ, will become the general manager of the network, which is scheduled to begin operations Sept. 15. Mr. Roosevelt said the chain will furnish 17 hours per day of live talent, over Class A AT&T lines, with the arrangement simi- lar to standard network contracts. There will be a cash sustaining program charge as well as free commercial time, varying with each station and market. Sales offices will be maintained in Fort Worth headquarters with national business branches in New York, Chicago and Detroit. By Sept. 1 the network will oc- cupy its own quarters in Fort Worth. There will be seven stu- dios and 18 offices in the building. Other staff men already retained include Steve Wilhelm, formerly in advertising agency work in San Antonio, as Texas sales manager; Benton Ferguson, Fort Worth newspaperman, and R. E. Denni- son, Houston newspaper and ad- vertising man, on the sales staff; Pruitt Kimsey, chief engineer; Roy Duffy, formerly of KVOO, Tulsa, production manager. Mr. Barrett Page 16 • August 15, 1938 BROADCASTING • Broadcast Advertising Lips That Lisp and Slip in the Mike Tongue Twitters Amuse Audiences, But Bring Agony to Announcers ✓ ✓-^k -y EXT on our program I^Wl 's tne charming Sandra I Lee — and what a ^ charming little bit she is!" Which sounds different than it reads, a phenomenon familiar to radio craftsmen, who discovered some 18 years ago that things aren't always what they seem. Many are the tales of woe that arise from phonetic trickery, just as there are oft-told stories of me- chanical slips like the one that oc- curred just a fortnight or so ago when Charles Friedrichs, secretary of the San Francisco SPCA, par- ticipated on a recent Uncle Char- ley Pet Club broadcast on KYA. While he was extolling the virtues of a brave puppy, Announcer Rich- ard Wynne was all set with a sound-effects record to imitate a dog's bark. The KYA audience heard Mr. Friedrichs: "And now, Rover, tell the audi- ence how glad you are to receive this honor ..." At this cue, Announcer Wynne started his record — but instead of a bark, out came an infant's cry. Similar announcers' nightmares have dogged radio from its first days, giving radio audiences their best belly laughs and loudest squawks. Stemming from the clas- .sic, first publicly attributed to Nor- man Brokenshire and later to scores s>f bedtime story narrators, in which a worn announcer unwit- tingly thunders into a still-open mike, "Well, I hope that puts the little to sleep!" these slips still confound listeners and radio men [Broadcasting, Sept. 15, 1936]. A lieutenant commander in the British Navy, announcing a fleet maneuver off the British Coast in honor of King George VI, visited several vessels in line of duty. At each stop several bumpers of ale were lifted to honor His Maj- esty. Describing the review, the officer commented enthusiastically, "The whole fleet's lit up. It's a wonderful sight with little fairy lights all about them. The big boats are lit up with fairy lights. In a minute they're going to fire some rockets. I will tell you how it reacts on me." Then came a sound like the popping of a cork, and ex- citedly he resumed: "The whole fleet's gone. In fact, it's vanished! It's absolutely fan- tastic the way it's vanished! It's vanished — the whole fleet of 200 ships — gone. All around me min- utes ago — there they were, all lit up. In fact, the whole damn fleet was lit up. Now they're gone." British listeners sat aghast. Un- surprised, they heard a second voice from the studio break in, "That will be the end of the broad- cast!" It was also the end of that announcer's radio career. Another favorite in the trade is the one about the Miami minister who was preaching a sermon on the birth of Christ. "A lot of peo- ple," he said, "are complaining about it being hot down here. It was also warm where Jesus Christ was born. And where was Christ born?" The station announcer, not listening to the sermon closely, but noting the clock, broke in with "Station WQAM, Miami, Florida". Twisted names are an ever- present menace. Harry Von Zell, introducing Herbert Hoover, was responsible for "And now may I present, the President of the Unit- ed States, Hoobert Heever". And not to be outdone, Clyde Kittell, on an NBC program, popped up with another: "We will now take you to Rome to hear His Holiness, Pipe Poes ... I mean Pipe Poes". Perspiring, he tried again, "His Holiness, Pope Pius, speaking from you to Vatican Citv". And a close third was Ed Thorgersen, when he was on NBC, with "We now present the A & G Pipsies". Harrison Holliway, manager of KFI-KECA, Los Angeles, tells of an interview about 10 years ago between Monroe Upton, known on the air as Lord Bilgewater, and John Barrymore in San Francisco. Mr. Barrymore was making a per- sonal appearance in a local the- atre in connection with a new pic- ture. When the questioning was concluded, he backed away from the mike, not yet dead, and asked clearly, "Where is that G D theatre anyway?" During a winter meeting of West Coast athletic officials sev- eral years ago in Portland, Mr. Holliway also relates, a sports writer of the Morning Oregonian arranged for radio interviews with Bill Monahan, former graduate manager of the University of Cali- fornia, "Pop" Warner, then at Stanford, "Babe" Hollingberry of Washington State, Bill Ingram and several other gridiron notables. There was a misunderstanding about the time of the program, and when the group arrived, the re- porter was not there. Smoothing out the situation, the announcer, who was doubling in the control room, agreed to put them on the air if someone would be master of ceremonies. Mr. Monahan agreed to the chore. In the station at that time, as in many early installations, pro- grams were often monitored "blind" — the control man could not see the performers. Mr. Monahan introduced all his notables and consumed his allotted quarter hour. Just a Lot of . Then he waited for something to happen — at least an announcer to sign him off. But nothing did hap- pen, so he assumed he was off the air. Mr. Hollingberry then went to work on the studio tom-toms, and Mr. Warner went into his act in the center of the studio. In the same democratic manner Mr. Mon- ahan stepped to the mike and crisply and deliberately announced that the "ladies and gentlemen have just heard 'Pop' Warner do- ing a Carlisle Indian dance, which was a lot better than his talk, which was after all just a lot of ". That he was programmed for 30 minutes instead of 15 Mr. Monahan was not aware! When Mr. Warner first came to Stanford he told a story of a slip by an announcer reporting a Car- negie-Penn game. The commenta- tor, a Carnegie alumnus, by sheer will power remained impartial un- til the last minutes of the game, when Carnegie had the ball on Penn's 10 yard line and the score was tied. "McGimple goes off tackle for five yards", reported the impar- tial sportscaster. "Second down and five to go for a touchdown for Tech . . . McGimple goes through again for four more yards . . . Third down and one yard to go . . . They're in the huddle — they come out of it — up to the line of scrimmage . . . The ball's snapped to McGimple again . . . He drives in hard . . . Oh C , he fumbled!" Dui'ing a coast-to-coast CBS broadcast of a Navy Day program, in which pickups were made from the Navy's airship Macon and vessels of the Fleet off Long Beach, along with several cutbacks to Los Angeles studios, the announcer concluded: "We will now take you to our studios in Los Angeles where Raymond Paige and his or- chestra will play an appropriate Navy Day salute to Uncle Sam's sea forces" — whereupon Mr. Paige and his boys played But Honey, Are You Makin' Any Money? A "question and answer" com- mentator received a letter from a listener asking how a radio com- pass station functioned in guiding ships into port in foggy weather. He turned the query over to the station's technical department for the data. Luckily, he "wood- shedded" the act before he went on the air — for wherever the techni- cian had dictated "radio compass station", the stenographer had sub- stituted "radio comfort station". Vice - President Charles Curtis came to Los Angeles to officiate at the opening of the Olympic Games in 1932. He had 17 words to speak. They were mailed to him for "re- hearsal" a month in advance. He rode with them across the conti- nent. He was checked and double- checked when he arrived in Los Angeles. Finally, standing before 100,000 solemn spectators and ath- letes, the Vice - President with great deliberation uttered for his- tory: "As Vice-President of the United States I hereby open the 11th Olympiad of the Modern EREA." It was truly a "tremen- dacle spectous", as an announcer commented. Harry Flannery, news director of KMOX, St. Louis, tells, among others, the one on Elsie Hitz, who, at a critical moment when she was supposed to suggest, "Give the bell a pull", astonished herself and de- moralized the cast with "Give the bull a pill". Another time, accord- ing to Mr. Flannery, Dr. Herman Bundesen, broadcasting over a Chicago station, picked up his script with the last page first and began a radio chat with "And so ladies and gentlemen, good night". And then there's the one about Ed Allen, when he was with WIND in Gary, announcing that a clothing store sponsor was presenting its "greatest closing sale in history". Lee Little, now with CBS in New York, back in St. Louis once was to follow a sound record of machine gun fire with the an- nouncement: "Machine gun fire, cannons, the roar of bombing planes. They're all in the story about 'My Days in the War', by Sergeant York in the Sunday Globe-Democrat." But the operator put the transcription, recorded at 78 r.p.m. on a 33 r.p.m. turntable, and Mr. Little made his thrilling announcement after a putt-putt that sounded like a motorboat. BROADCASTING • Broadcast Advertising August 15, 1938 • Page 17 Last -Minute Scramble Begins To Acquire Grid Sponsorship Oil Companies Monopolize Football Schedules; Only Four Pro Teams Have Sponsors to Date [Broadcasting, LATE placement of spot broad- casting for the autumn has been especially acute in the case of foot- ball, with both college and profes- sional sponsorship in an uncertain state during mid-August. Last year football contracts had been in a more advanced state at the same period. As in 1937, Atlantic Refining Co., Philadelphia, will be an active sponsor of college football games. Although the complete Atlantic schedule could not be obtained from N. W. Ayer & Son, Philadelphia, it has been announced that the com- pany will sponsor the entire 1938 Yale schedule of home games on 11 Yankee stations, as well as the out- of-town Penn-Yale, Cornell-Dart- mouth and Duke-Pitt contests. At- lantic is understood to have out- bid Socony-Vacuum Oil Co., 1937 Yale sponsor, for the 1938 sched- ule. Socony is out of football this season. The Yale season opens in New Haven Oct. 1 with the Columbia game, followed Oct 8 by Penn- Yale, at Philadelphia; Yale-Navy Oct. 15; Yale-Michigan Oct. 22; Yale - Dartmouth Oct. 29; Yale- Brown Nov. 5; Cornell-Dartmouth Nov. 12 at Ithaca; Yale-Harvard Nov. 19. The Duke-Pitt game takes place at Durham, N. C, Nov. 26. Bill Slater will handle play-by- accounts for Atlantic. Network Plans Only one network broadcast with a football slant has been signed to date, the Liggett & Myers Tobacco Co. football forecast, and scores, on NBC Thursday and Saturday respectively. The networks them- selves will broadcast games Satur- day afternoon, selecting contests from different regions to spread them around the map. Tidewater Associated Oil Co. again will spon- sor West Coast games. Wadhams Oil Co., Milwaukee, again will sponsor the entire foot- ball schedule of Marquette U. on WISN, Milwaukee. Alan Hale, of WISN, will announce. Scott-Te- lander Adv. Agency, Milwaukee, placed the account. In addition Wadhams will spon- sor games of the Green Bay Pack- ers, professional team, probably on a group of Wisconsin stations. WTMJ, Milwaukee, is understood to have the Packers' option. In Cleveland the Rams games will be carried on WGAR, it is re- ported, but no sponsor has been announced. Last year Standard Oil Co. of Ohio sponsored the games and the firm has an option this year which has not been exercised. No sponsors have been signed by the Philadelphia Eagles, Pitts- burgh Pirates, Brooklyn Dodgers, New York Giants, or Washington Redskins, although all were in- volved in active negotiations. Chrysler Corp. will sponsor broadcasts of the Detroit Lions on WJR, Detroit, with Harry Wismer and Harry Kipke as announcer and commentator Aug. 1]. B. C. Remedy Co., Durham, N. C, will sponsor Big Five football games on WPTF, Raleigh, N. C, and perhaps other stations. Contracts for sponsorship of pro- fessional football games in Chicago have been signed and those for sponsorship of collegiate football are being negotiated. General Mills, Minneapolis (Wheaties), will spon- sor 26 games of the Chicago Bears and the Chicago Cardinals, begin- ning Sept. 11 when the Bears and Cardinals open the season at Sol- diers Field. Broadcast exclusively on WJJD-WIND, the series will include seven home games for the Cardinals and nine away on WIND; seven home games and three away for the Bears on WJJD. Russ Hodges will handle the Cardinals broadcast and Jim- my Dudley will air the Bears games. Games played in Milwau- kee and Detroit will be broadcast direct, while other away from home games will be aired from the ticker. Blackett - Sample - Hummert Inc., Chicago, is agency. Preceding all Bears games, Dick Hanley, former football coach of Northwestern University and coach of the East-West game, will be fea- tured in a quarter-hour interview series sponsored by the local Hard- ings restaurants on WJJD. Follow- ing the Bears games, Red Grange will broadcast Dressing Room In- terviews, a 15-minute series on WJJD sponsored by New art's Credit Clothing, Chicago. It is understood that Kellogg Co., Kites from KITE KITE, Kansas City, to mer- chandise change of its call from KXBY, is using the kite design extensively. D. E. "Plug" Kendrick, new vice- president and general man- ager, gave away to children 15,000 full-sized kites during the last fortnight through 1 i Park View drug stores. All station calling cards are in a miniature kite design, and letterheads, contract forms and other stationery carry the kite insignia. sponsor of the Northwestern U. schedule on WBBM last season, may renew this season, but re- ported negotiations could not be confirmed at J. Walter Thompson & Co., agency handling the ac- count. Home and away games of Northwestern U. were sponsored on WJJD last season by Chicago & Northwestern Railway Co., but the contract has not been renewed for the 1938 season. WMAQ-WENR will likely con- tinue the policy of broadcasting Big Ten games played in and near Chi- cago on a sustaining basis feeding some of them to WCFL, although a few of the games may be spon- sored. WGN will air the fifth All- Star-Pro football game from Sol- diers Field Aug. 31 feeding it to Mutual. The 1938 All-Stars from various colleges were selected by 8,500,000 votes in conjunction with a national poll run by the Chicago Tribune. For the past three seasons WGN has followed the policy of broad- casting unsponsored collegiate games with Manager Quin Ryan at the microphone and with all games fed to the Mutual network. The 1938 schedule has not been drawn up and policy for the 1938 season is undecided. Following its policy for the past 12 years, Tidewater-Associated Oil Co. of California, with headquar- ters in San Francisco, will sponsor all the major intercollegiate foot- ball games and a number of the more prominent high school con- tests during the 1938-1939 season. Although the broadcast sched- ules and stations and networks to be used this year by Associated are only in the tentative stages, Harold Deal, advertising manager of Associated, stated that last year's record schedule of stations and games will in all probability be duplicated. All major networks and some regionals will be used again this year, it was hinted by the oil com- pany, in bringing to the air audi- ence the descriptions of the grid- iron contests up and down the Pa- cific Coast. These include NBC, CBS, Mutual-Don Lee and the Cali- fornia Radio System. Last year Associated formed special state- wide networks in the Northwest to carry some of its games. It is ex- pected a like move will be made this season, if necessary. The oil company executives are now in the progress of negotiating with the networks and stations as to time available, rates and game schedules. Deal insisted that no definite reservations have been made on any network or station yet, although some of the negotia- tions have reached the tentative reservation stage. It was stated by Associated that the definite list of stations, net- works and broadcast schedules for the football season will not be com- pleted until Sept. 1 or later. Sports- casters to handle the garrfes have not been definitely decided upon, but in all probability some of those used last year will be re-engaged. Meantime Associated recently completed a spot announcement campaign in the Pacific Northwest for its fruit tree sprays and at present is sponsoring a show over KIRO, Seattle, titled "Let's Get Associated with Washington". The program is featuring Clifton Pease, who relates the history of the State of Washington and tells about interesting spots to see in the State. It is heard Tuesday and Friday from 6:45 to 7 p. m., PST. STREET ENTRANCE to the KSFO Annex to San Francisco's Palace Hotel, dedicated with appropriate ceremonies Aug. 12. Under construc- tion since June 1937, the new $250,000 home of KSFO includes two floors with seven studios and 26 offices designed by the CBS architect, William Lescaze. Inaugural broadcasts included San Francisco Showcase starring Jack Meakin and Lud Gluskin orchestras, Tito Guizar, Joe Staf- ford's Pied Pipers, Simeone Sisters and Hollywood talent. There were salutes by CBS affiliated stations over the Pacific CBS network. Chimes Over Broadway Heard Hourly From NBC NBC chimes, famous musical trade- mark recently adopted as dinner gongs on the B. & O., Alton, and New York Central lines, began Aug. 11 tolling off the hours for New Yorkers and out-of-towners passing through Radio City and the adjacent plaza and walks of Rocke- feller Center. Synchronized with a large ornamental clock overlooking the plaza, the chimes mark each hour between 8 a. m. and 1 a. m. To make the chimes audible in streets about Radio City, a system has been set up including a loud- speaker, three small clocks and the large ornamental clock in the south facade of the International Bldg. The loudspeaker is installed behind the grille of the large clock face, where two of the smaller timepieces also are located. The first small clock turns on the chime system; the second, a subsidiary control, switches on the loudspeaker a few minutes before the hour and cuts it out immediately after the chimes, which are located in NBC's main equipment room in Radio City, have sounded. Page 18 • August 15, 1938 BROADCASTING • Broadcast Advertising